é»åæ¥çã§ã¯ãããžã¿ã«æè¡ã®é²å±ãåçå¯èœãšãã«ã®ãŒã®æ®åã«ãããåŸæ¥ã®ããžãã¹ã¢ãã«ããã®è»¢æãæ±ããããŠããŸãããã®å€é©æã«ãããŠã顧客äžå¿ã®èŠç¹ã«ç«ã£ãæé·æŠç¥ãç«ãŠãããšãéèŠã§ããããã§æ³šç®ãããŠããã®ããã¹ã¿ãŒãã¢ããäŒæ¥ã®ã°ããŒã¹ããã¯æŠç¥ã§çšããããAARRRã¢ãã«ã§ããæ¬èšäºã§ã¯ãAARRRã¢ãã«ã®æŠèŠãããé»åæ¥çã§ã®æŽ»çšäºäŸãå°å ¥æ¹æ³ãŸã§ã培åºçã«è§£èª¬ããŸããããŒã¿ããªãã³ãªææ決å®ãéèŠããç¶ç¶çãªæ¹åãµã€ã¯ã«ãåãããšã§ãé»åæ¥çã®äŒæ¥ã¯ç«¶äºåªäœæ§ã確ä¿ããããšãã§ããã§ãããã
AARRRã¢ãã«ãšã¯äœã
AARRRã¢ãã«ãšã¯ãã¹ã¿ãŒãã¢ããäŒæ¥ã®ã°ããŒã¹ããã¯æŠç¥ã«ãããŠçšãããããã¬ãŒã ã¯ãŒã¯ã®äžã€ã§ãããŠãŒã¶ãŒç²åŸãããªãã³ã·ã§ã³ãŸã§ã®5ã€ã®ã¹ãããã瀺ããåã¹ãããã«ãããææšã枬å®ã»æ¹åããããšã§ãå¹æçãªæé·æŠç¥ãç«ãŠãããšãã§ããŸããè¿å¹Žã§ã¯ãé»åæ¥çã«ãããŠããã®ã¢ãã«ã泚ç®ãéããŠããŸãã
AARRRã¢ãã«ã®å®çŸ©ãšæŠèŠ
AARRRã¢ãã«ã®å称ã¯ã以äžã®5ã€ã®ã¹ãããã®é æåãåã£ããã®ã§ãã
- AcquisitionïŒç²åŸïŒ
- ActivationïŒæŽ»æ§åïŒ
- RetentionïŒç¶æïŒ
- ReferralïŒçŽ¹ä»ïŒ
- RevenueïŒåçïŒ
ãã®ã¢ãã«ã¯ããŠãŒã¶ãŒããµãŒãã¹ãç¥ã£ãŠãããç¶ç¶çã«å©çšããä»è ã«çŽ¹ä»ããæçµçã«åçåãããŸã§ã®æµãã瀺ããŠããŸããåã¹ãããã«ãããŠéèŠãªææšãèšå®ããããããæ¹åããŠããããšãæ±ããããŸãã
AARRRã¢ãã«ã®5ã€ã®ã¹ããã解説
ããã§ã¯ãAARRRã¢ãã«ã®åã¹ãããã«ã€ããŠè©³ãã解説ããŸãã
- AcquisitionïŒç²åŸïŒ
ãã®ã¹ãããã§ã¯ãããã«ããŠæœåšçãªãŠãŒã¶ãŒã«ãµãŒãã¹ãç¥ã£ãŠããããå©çšããŠãããããéèŠã§ããé»åæ¥çã«ãããŠã¯ããŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ãéããåºåãã€ãã³ãã®éå¬ãªã©ãå¹æçãªæœçãšãªããŸããéèŠãªææšãšããŠã¯ããŠã§ããµã€ããžã®ãã©ãã£ãã¯ãæ°èŠãŠãŒã¶ãŒæ°ãªã©ãæããããŸãã
- ActivationïŒæŽ»æ§åïŒ
ãŠãŒã¶ãŒããµãŒãã¹ãå©çšãå§ããåŸãåæã®äœéšãéããŠãµãŒãã¹ã®äŸ¡å€ãå®æããŠãããããšãéèŠã§ããé»åæ¥çã§ã¯ãããããããæéãã©ã³ã®æ瀺ãã¹ã ãŒãºãªå¥çŽæç¶ããäžå¯§ãªã«ã¹ã¿ããŒãµããŒããªã©ãæ±ããããŸããéèŠãªææšãšããŠã¯ãæ°èŠãŠãŒã¶ãŒã®ãã¡å®éã«ãµãŒãã¹ãå©çšããå²åãååå©çšãã次ã®å©çšãŸã§ã®æéãªã©ãæããããŸãã
- RetentionïŒç¶æïŒ
ãŠãŒã¶ãŒã«ç¶ç¶çã«ãµãŒãã¹ãå©çšããŠãããããšãéèŠã§ããé»åæ¥çã§ã¯ãå®å®çãªé»åäŸçµŠããã©ãã«æã®è¿ éãªå¯Ÿå¿ãä»å 䟡å€ãµãŒãã¹ã®æäŸãªã©ãæ±ããããŸããéèŠãªææšãšããŠã¯ãæ次ã¢ã¯ãã£ããŠãŒã¶ãŒæ°ãå¹³åå©çšæéã解çŽçãªã©ãæããããŸãã
- ReferralïŒçŽ¹ä»ïŒ
æ¢åã®ãŠãŒã¶ãŒãããµãŒãã¹ã®äŸ¡å€ãèªããä»è ã«çŽ¹ä»ããŠãããããšãéèŠã§ããé»åæ¥çã§ã¯ã玹ä»ãã£ã³ããŒã³ã®å®æœããœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã®å£ã³ãä¿é²ãªã©ãå¹æçãªæœçãšãªããŸããéèŠãªææšãšããŠã¯ããŠãŒã¶ãŒããã®çŽ¹ä»ä»¶æ°ã玹ä»ã«ããæ°èŠãŠãŒã¶ãŒæ°ãªã©ãæããããŸãã
- RevenueïŒåçïŒ
æçµçã«ã¯ããµãŒãã¹ãéããŠåçãäžããããšãéèŠã§ããé»åæ¥çã§ã¯ãé©åãªæéèšå®ãä»å 䟡å€ãµãŒãã¹ã®ææåãæ³äººåããµãŒãã¹ã®å±éãªã©ãæ±ããããŸããéèŠãªææšãšããŠã¯ãæ次åçããŠãŒã¶ãŒãããã®å¹³ååçãåçæºã®å€è§åãªã©ãæããããŸãã
AARRRã¢ãã«ã®éèŠæ§ãšã¡ãªãã
AARRRã¢ãã«ã掻çšããããšã§ãé»åæ¥çã®äŒæ¥ã¯ä»¥äžã®ãããªã¡ãªãããåŸãããšãã§ããŸãã
ã¡ãªãã | 説æ |
---|---|
æé·æŠç¥ã®æ確å | AARRRã¢ãã«ãçšããããšã§ããŠãŒã¶ãŒç²åŸããåçåãŸã§ã®æµããæ確ã«ããåã¹ãããã«ãããæœçãææšãå®ããããšãã§ããŸããããã«ãããæé·æŠç¥ãããå ·äœçãã€å¹æçãªãã®ã«ããããšãã§ããŸãã |
ããŒã¿ããªãã³ãªæææ±ºå® | AARRRã¢ãã«ã®åã¹ãããã«ãããææšã枬å®ã»åæããããšã§ãæœçã®å¹æãå®éçã«è©äŸ¡ããããšãã§ããŸããããã«ãããããŒã¿ã«åºã¥ããææ決å®ãå¯èœãšãªããå¹ççãªæ¹åãµã€ã¯ã«ãåãããšãã§ããŸãã |
çµç¹éã®é£æºåŒ·å | AARRRã¢ãã«ãå ±éã®èšèªãšããŠæŽ»çšããããšã§ãããŒã±ãã£ã³ã°ãå¶æ¥ãã«ã¹ã¿ããŒãµããŒããªã©ç°ãªãéšééã®é£æºã匷åããããšãã§ããŸããåéšéãäžäžžãšãªã£ãŠæé·æŠç¥ã«åãçµãããšã§ãçžä¹å¹æãçã¿åºãããšãã§ããŸãã |
é»åæ¥çã¯ãåŸæ¥ã®å°åç¬å åã®ããžãã¹ã¢ãã«ãããèªç±åãåçå¯èœãšãã«ã®ãŒã®æ®åã«ããã競äºãæ¿åããŠããŸãããã®ãããªç°å¢äžã«ãããŠãAARRRã¢ãã«ã掻çšããããšã§ã顧客äžå¿ã®èŠç¹ãæã¡ãããŒã¿ããªãã³ãªæé·æŠç¥ãç«ãŠãããšãæ±ããããŠããŸããAARRRã¢ãã«ã¯ãé»åæ¥çã®ããžã¿ã«ãã©ã³ã¹ãã©ãŒã¡ãŒã·ã§ã³ãé²ããäžã§ã®éèŠãªãã¬ãŒã ã¯ãŒã¯ã®äžã€ãšèšããã§ãããã
é»åæ¥çã«ãããAARRRã¢ãã«ã®æŽ»çš
é»åæ¥çã®çŸç¶ãšèª²é¡
è¿å¹Žãé»åæ¥çã¯å€§ããªå€é©æãè¿ããŠããŸããåçå¯èœãšãã«ã®ãŒã®æ®åãé»åèªç±åã«ãã競äºã®æ¿åãããžã¿ã«æè¡ã®é²å±ãªã©ãæ§ã ãªèŠå ãæ¥çã«åœ±é¿ãäžããŠããŸããããããäžã§ãé»åäŒç€Ÿã¯åŸæ¥ã®äºæ¥ã¢ãã«ããè±åŽãã顧客äžå¿ã®èŠç¹ã«ç«ã£ãæ°ããªæé·æŠç¥ã暡玢ããŠããŸãã
é»åæ¥çã®äž»ãªèª²é¡ãšããŠã¯ã以äžã®ãããªãã®ãæããããŸãã
- åçå¯èœãšãã«ã®ãŒã®æ®åã«äŒŽãé»åäŸçµŠã®äžå®å®æ§ãžã®å¯Ÿå¿
- é»åèªç±åã«ãã競äºæ¿åãšé¡§å®¢ç²åŸã»ç¶æã®é£ãã
- ããžã¿ã«æè¡ã掻çšããæ°ããªãµãŒãã¹ã®éçºãšæäŸ
- 顧客ããŒãºã®å€æ§åã«å¯Ÿå¿ããæè»ãªæéãã©ã³ã®èšå®
- ç°å¢åé¡ãžã®å¯Ÿå¿ãšç€ŸäŒç責任ã®éè¡
ãããã®èª²é¡ã«å¯Ÿå¿ããããã«ã¯ãé»åäŒç€Ÿã¯åŸæ¥ã®çºæ³ã転æãã顧客èŠç¹ã«ç«ã£ãäºæ¥æŠç¥ãç«ãŠãå¿ èŠããããŸããããã§æ³šç®ãããŠããã®ããAARRRã¢ãã«ã掻çšããæé·æŠç¥ã§ãã
é»åæ¥çã§ã®AARRRã¢ãã«æŽ»çšäºäŸ
é»åæ¥çã«ãããŠããAARRRã¢ãã«ã掻çšããäºäŸãèŠãããããã«ãªã£ãŠããŸãããããã§ã¯ããã®äžéšã玹ä»ããŸãã
- æ±äº¬é»åãšããžãŒããŒãããŒ
æ±äº¬é»åãšããžãŒããŒãããŒã¯ãé»åèªç±ååŸã®æ°é»åäŒç€ŸãšããŠãAARRRã¢ãã«ã掻çšãã顧客ç²åŸã»ç¶ææŠç¥ãå±éããŠããŸããå ·äœçã«ã¯ããŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ãéããåºåã«ããæ°èŠé¡§å®¢ãç²åŸãïŒAcquisitionïŒãããããããæéãã©ã³ãšäžå¯§ãªã«ã¹ã¿ããŒãµããŒãã§é¡§å®¢ã®æºè¶³åºŠãé«ãïŒActivationïŒãä»å 䟡å€ãµãŒãã¹ã®æäŸã«ãã顧客ã®ç¶ç¶å©çšãä¿é²ããŠããŸãïŒRetentionïŒããŸãã玹ä»ãã£ã³ããŒã³ãå®æœããããšã§ãæ¢å顧客ããã®çŽ¹ä»ãç²åŸãïŒReferralïŒãæçµçã«ã¯å®å®ããåçã確ä¿ããŠããŸãïŒRevenueïŒã
- é¢è¥¿é»å
é¢è¥¿é»åã¯ãAARRRã¢ãã«ã掻çšããããžã¿ã«æè¡ãé§äœ¿ããæ°ããªãµãŒãã¹ã®éçºã»æäŸã«åãå ¥ããŠããŸããå ·äœçã«ã¯ãã¹ããŒãã¡ãŒã¿ãŒã§åéããé»å䜿çšããŒã¿ãåæãã顧客ã®é»å䜿çšãã¿ãŒã³ã«åãããæé©ãªæéãã©ã³ãææ¡ãããµãŒãã¹ãæäŸããŠããŸãïŒActivationïŒããŸããã¹ããŒãããŒã ãµãŒãã¹ãšé£æºããããšã§ã顧客ã®å©äŸ¿æ§ãé«ããç¶ç¶çãªå©çšãä¿é²ããŠããŸãïŒRetentionïŒãããã«ããããã®ãµãŒãã¹ãéããŠåŸãããããŒã¿ã掻çšããæ°ããªããžãã¹æ©äŒã®åµåºã«ãåãçµãã§ããŸãïŒRevenueïŒã
ãã®ããã«ãé»åæ¥çã«ãããŠãAARRRã¢ãã«ã掻çšããããšã§ã顧客äžå¿ã®èŠç¹ã«ç«ã£ãæé·æŠç¥ãç«ãŠãããšãå¯èœãšãªããŸããå瀟ã®äºäŸãåèã«ããªãããèªç€Ÿã®åŒ·ã¿ã掻ãããæœçãå±éããŠããããšãæ±ããããŸãã
AARRRã¢ãã«ãçšããé»åæ¥çã®åæãã€ã³ã
é»åæ¥çã«ãããŠAARRRã¢ãã«ã掻çšããéã«ã¯ã以äžã®ãããªåæãã€ã³ãã«æ³šç®ããå¿ èŠããããŸãã
- AcquisitionïŒç²åŸïŒ
é»åèªç±å以éãæ°èŠé¡§å®¢ã®ç²åŸãéèŠãªèª²é¡ãšãªã£ãŠããŸãããŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ãéããåºåæœçã®å¹æã枬å®ããããå¹æçãªç²åŸãã£ãã«ãç¹å®ããããšãæ±ããããŸãããŸããä»ç€Ÿãšã®å·®å¥åãå³ãããã«ãç¬èªã®æéãã©ã³ããµãŒãã¹ãæã¡åºãããšãéèŠã§ãã
- ActivationïŒæŽ»æ§åïŒ
æ°èŠé¡§å®¢ãç²åŸããåŸã¯ãããã«æ©æã«é»åãµãŒãã¹ã®å©çšãéå§ããŠãããããéµãšãªããŸããç³èŸŒã¿ããå©çšéå§ãŸã§ã®æç¶ããã·ã³ãã«ãã€ã¹ã ãŒãºã«ããããšã§ã顧客ã®æºè¶³åºŠãé«ããããšãã§ããŸãããŸããååå©çšæã®ãªã³ããŒãã£ã³ã°ããã»ã¹ãæé©åãã顧客ãé»åãµãŒãã¹ã®äŸ¡å€ãå®æã§ããããã«ããããšãéèŠã§ãã
- RetentionïŒç¶æïŒ
é»åãµãŒãã¹ã¯ãç¶ç¶çã«å©çšããŠãããããšãåçã®å®å®åã«ã€ãªãããŸãããã®ããã«ã¯ãå®å®çãªé»åäŸçµŠãšè¿ éãªãã©ãã«å¯Ÿå¿ãäžå¯æ¬ ã§ããå ããŠã顧客ã®é»å䜿çšããŒã¿ãåæããæé©ãªæéãã©ã³ã®ææ¡ãçãšãã¢ããã€ã¹ãè¡ãããšã§ã顧客ã®æºè¶³åºŠãé«ããç¶ç¶å©çšãä¿é²ããããšãã§ããŸãã解çŽçãå¹³åå©çšæéãªã©ã®ææšã泚èŠããæ¹åæœçãæã€ããšãæ±ããããŸãã
- ReferralïŒçŽ¹ä»ïŒ
é»åãµãŒãã¹ã¯ãå£ã³ãã«ãã玹ä»ãæ°èŠé¡§å®¢ç²åŸã®æåãªãã£ãã«ãšãªããŸãã玹ä»ãã£ã³ããŒã³ã®å®æœãããœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã®å£ã³ãä¿é²æœçãå±éããããšã§ãæ¢å顧客ããã®çŽ¹ä»ãå¢ããããšãã§ããŸãã玹ä»ã«ããæ°èŠç²åŸæ°ã玹ä»çãªã©ã®ææšã枬å®ããããå¹æçãªæœçãæã€ããšãéèŠã§ãã
- RevenueïŒåçïŒ
æçµçã«ã¯ãé»åãµãŒãã¹ãéããŠå®å®çãªåçã確ä¿ããããšãç®æšãšãªããŸããé©åãªæéèšå®ãšä»å 䟡å€ãµãŒãã¹ã®ææåã«ãããåçæ§ãé«ããããšãã§ããŸãããŸããæ³äººåããµãŒãã¹ã®å±éããé»åããŒã¿ã掻çšããæ°ããªããžãã¹æ©äŒã®åµåºã«ãåãçµãããšãæ±ããããŸããæ次åçããŠãŒã¶ãŒãããã®å¹³ååçãªã©ã®ææšã泚èŠããåçæ§é ã®æé©åãå³ãããšãéèŠã§ãã
AARRRã¢ãã«ãçšããŠé»åæ¥çãåæããéã«ã¯ããããã®åã¹ãããã«ãããææšãé©åã«èšå®ããç¶ç¶çã«æž¬å®ã»æ¹åããŠããããšãæ±ããããŸãããŸããåã¹ãããéã®é¢é£æ§ã«ã泚ç®ããå šäœæé©ãªæœçãæã€ããšãéèŠã§ããAARRRã¢ãã«ã掻çšããããšã§ãé»åæ¥çã®äŒæ¥ã¯é¡§å®¢äžå¿ã®èŠç¹ã«ç«ã£ãæé·æŠç¥ãç«ãŠã競äºåªäœæ§ã確ä¿ããããšãã§ããã§ãããã
é»åæ¥çã§AARRRã¢ãã«ãå°å ¥ããæ¹æ³
é»åæ¥çã«ãããŠAARRRã¢ãã«ãå°å ¥ããå¹æçã«æŽ»çšããããã«ã¯ã以äžã®ãããªæ¹æ³ãèããããŸãã
AARRRã¢ãã«å°å ¥ã®æºåãšæé
- çµå¶é£ã®ç解ãšæ¯æãåŸã
AARRRã¢ãã«ã®å°å ¥ã«ã¯ãçµå¶é£ã®ç解ãšæ¯æãäžå¯æ¬ ã§ããã¢ãã«ã®æŠèŠãæåŸ ãããå¹æã説æããå°å ¥ã®å¿ èŠæ§ã蚎æ±ããããšãéèŠã§ãã
- å°éããŒã ã®çµæ
AARRRã¢ãã«ã®å°å ¥ã»éçšãæ åœããå°éããŒã ãçµæããŸããããŒã±ãã£ã³ã°ãå¶æ¥ãã«ã¹ã¿ããŒãµããŒããããŒã¿åæãªã©ãåéšéã®ã¡ã³ããŒã§æ§æããããšãæãŸããã§ãããã
- çŸç¶åæãšç®æšèšå®
çŸåšã®é¡§å®¢ç²åŸã»ç¶æã®ç¶æ³ãåæãã課é¡ãæ確åããŸãããã®äžã§ãAARRRã¢ãã«ã®åã¹ãããã«ãããç®æšå€ãèšå®ããŸãã
- æœçã®ç«æ¡ãšå®è¡
AARRRã¢ãã«ã®åã¹ãããã«ãããæœçãç«æ¡ããåªå é äœãã€ããŠå®è¡ããŸããPDCAãµã€ã¯ã«ãåããªãããç¶ç¶çãªæ¹åãå³ãããšãéèŠã§ãã
AARRRã¢ãã«æŽ»çšã«å¿ èŠãªããŒã¿ãšææš
AARRRã¢ãã«ã掻çšããããã«ã¯ãåã¹ãããã«ãããé©åãªææšãèšå®ããããŒã¿ãåéã»åæããããšãå¿ èŠã§ããé»åæ¥çã«ãããŠéèŠãªææšãšããŠã¯ã以äžã®ãããªãã®ãæããããŸãã
ã¹ããã | äž»ãªææš |
---|---|
AcquisitionïŒç²åŸïŒ | ãŠã§ããµã€ããžã®ãã©ãã£ãã¯ãæ°èŠãŠãŒã¶ãŒæ°ãç²åŸãã£ãã«å¥ã®å¹æ |
ActivationïŒæŽ»æ§åïŒ | æ°èŠãŠãŒã¶ãŒã®ãã¡å®éã«ãµãŒãã¹ãå©çšããå²åãååå©çšãã次ã®å©çšãŸã§ã®æé |
RetentionïŒç¶æïŒ | æ次ã¢ã¯ãã£ããŠãŒã¶ãŒæ°ãå¹³åå©çšæéã解çŽç |
ReferralïŒçŽ¹ä»ïŒ | ãŠãŒã¶ãŒããã®çŽ¹ä»ä»¶æ°ã玹ä»ã«ããæ°èŠãŠãŒã¶ãŒæ°ã玹ä»ç |
RevenueïŒåçïŒ | æ次åçããŠãŒã¶ãŒãããã®å¹³ååçãåçæºã®æ§ææ¯ |
ãããã®ææšãç¶ç¶çã«æž¬å®ã»åæããããšã§ãæœçã®å¹æãå®éçã«è©äŸ¡ããããŒã¿ããªãã³ãªææ決å®ãè¡ãããšãã§ããŸãã
AARRRã¢ãã«ã®éçšãšæ¹åã®ã³ã
AARRRã¢ãã«ãå°å ¥ããåŸã¯ãç¶ç¶çãªéçšãšæ¹åãéèŠã§ãã以äžã®ãããªã³ããåèã«ããŠãã ããã
- å®æçãªããŒãã£ã³ã°ã®éå¬
AARRRã¢ãã«ã®éçšç¶æ³ã確èªããããã«ãå®æçãªããŒãã£ã³ã°ãéå¬ããŸããåã¹ãããã®ææšã®æšç§»ã確èªããæœçã®å¹æã課é¡ãè°è«ããããšãéèŠã§ãã
- 仮説æ€èšŒãµã€ã¯ã«ã®å®è·µ
æœçãå®è¡ããéã«ã¯ã仮説ãç«ãŠãŠæ€èšŒãããµã€ã¯ã«ãåãããšãå¹æçã§ãã仮説ã«åºã¥ããŠæœçãå®è¡ãããã®å¹æã枬å®ã»åæããããšã§ããã粟床ã®é«ãæœçç«æ¡ãå¯èœãšãªããŸãã
- çµç¹æåã®éžæ
AARRRã¢ãã«ã掻çšããããã«ã¯ãããŒã¿ããªãã³ãªææ決å®ãéèŠããçµç¹æåã®éžæãæ¬ ãããŸãããçµå¶é£ããçŸå Žã®ã¹ã¿ãããŸã§ãããŒã¿ã掻çšããæèãå ±æããããšãéèŠã§ãã
- å€éšäºäŸããã®åŠã³
ä»ç€Ÿã®AARRRã¢ãã«æŽ»çšäºäŸãåèã«ããããšã§ãæ°ããªæœçã®ã¢ã€ãã¢ãåŸãããšãã§ããŸããæ¥çå å€ã®äºäŸãåŠã³ãèªç€Ÿã®ç¶æ³ã«åãããŠå¿çšããããšãå¹æçã§ãã
AARRRã¢ãã«ã¯ãé»åæ¥çã®äŒæ¥ã顧客äžå¿ã®èŠç¹ã«ç«ã£ãæé·æŠç¥ãç«ãŠãäžã§ãéåžžã«æå¹ãªãã¬ãŒã ã¯ãŒã¯ã§ããé©åãªææšã®èšå®ãããŒã¿ã®åéã»åæãç¶ç¶çãªæ¹åãµã€ã¯ã«ã®å®è·µã«ãããAARRRã¢ãã«ãæ倧éã«æŽ»çšããããšãã§ããã§ããããé»åæ¥çã®å€é©æã«ãããŠãAARRRã¢ãã«ãæŠåšã«ãæ°ããªäŸ¡å€åµé ã«ææŠããŠããããšãæ±ããããŠããŸãã
ãŸãšã
AARRRã¢ãã«ã¯é»åæ¥çã§ã掻çšã§ããæçãªãã¬ãŒã ã¯ãŒã¯ã§ããåãã§ãŒãºã«ãããææšãé©åã«èšå®ã»åæããå¹æçãªæœçãæã€ããšã§ã顧客ç²åŸããåçåãŸã§ã®äžé£ã®ããã»ã¹ãæé©åã§ããŸããé»åæ¥çç¹æã®èª²é¡ã«ã察å¿ãã€ã€ãããžã¿ã«æè¡ã掻çšããAARRRã¢ãã«ã®å®è·µãã競äºå匷åã«ã€ãªããã§ããããããžãã¹ããŒãœã³ã®çãããããã²AARRRã¢ãã«ãæ¥åã«åãå ¥ããŠã¿ãŠãã ããã