å»çæ©åšæ¥çã¯ãé«åºŠåããå»çããŒãºã«å¯Ÿå¿ãããããåžžã«é©æ°çãªè£œåããµãŒãã¹ã®éçºãæ±ããããŠããŸããããããå³ããèŠå¶ãé«ãéçºã³ã¹ããªã©ã®èª²é¡ã«çŽé¢ããŠãããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãäžå¯æ¬ ã§ããããã§æ³šç®ãããŠããã®ããã¹ã¿ãŒãã¢ããäŒæ¥ã®æé·ãåæãããã¬ãŒã ã¯ãŒã¯ãAARRRã¢ãã«ãã§ããæ¬èšäºã§ã¯ãå»çæ©åšæ¥çã«ãããAARRRã¢ãã«ã®æŽ»çšã«ã€ããŠããã®éèŠæ§ãå ·äœçãªæ¹æ³ã解説ããŸããAARRRã¢ãã«ãå°å ¥ããããšã§ãå»çæ©åšã¡ãŒã«ãŒã¯é¡§å®¢ç²åŸããåçåãŸã§ã®äžé£ã®ããã»ã¹ãæé©åããæç¶çãªæé·ãå®çŸã§ããã§ãããã
AARRRã¢ãã«ãšã¯äœãïŒ
AARRRã¢ãã«ã®æŠèŠãšèæ¯
AARRRã¢ãã«ã¯ãã¹ã¿ãŒãã¢ããäŒæ¥ã®æé·ãåæããæ¹åç¹ãèŠåºãããã®ãã¬ãŒã ã¯ãŒã¯ã§ããDave McClureã«ãã£ãŠ2007幎ã«æå±ããããã®ã¢ãã«ã¯ãAcquisitionïŒç²åŸïŒãActivationïŒæŽ»æ§åïŒãRetentionïŒç¶æïŒãReferralïŒçŽ¹ä»ïŒãRevenueïŒåçïŒã®5ã€ã®èŠçŽ ããæ§æãããŠããŸãã
å»çæ©åšæ¥çã«ãããŠããåžå Žã®æçåã競äºã®æ¿åã«äŒŽããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ãæ±ããããŠããŸããAARRRã¢ãã«ã¯ãå»çæ©åšã®ã©ã€ããµã€ã¯ã«å šäœãç¶²çŸ ããå段éã«ãããéèŠææšãå¯èŠåããããšã§ã課é¡ã®ç¹å®ãšå¯Ÿçã®ç«æ¡ã«åœ¹ç«ã¡ãŸãã
AARRRã¢ãã«ãæ§æãã5ã€ã®èŠçŽ
AARRRã¢ãã«ã¯ä»¥äžã®5ã€ã®èŠçŽ ããæ§æãããŠããŸãã
- AcquisitionïŒç²åŸïŒïŒæœåšé¡§å®¢ãåŒãä»ãã補åããµãŒãã¹ã«èå³ãæã£ãŠãããããã®æœç
- ActivationïŒæŽ»æ§åïŒïŒç²åŸãã顧客ã«åããŠè£œåããµãŒãã¹ã䜿ã£ãŠãããã䟡å€ãå®æããŠããã段é
- RetentionïŒç¶æïŒïŒé¡§å®¢ã«ç¶ç¶ããŠè£œåããµãŒãã¹ã䜿ã£ãŠãããããã€ã€ã«ãã£ãé«ããåãçµã¿
- ReferralïŒçŽ¹ä»ïŒïŒæºè¶³ãã顧客ããä»ã®æœåšé¡§å®¢ãžè£œåããµãŒãã¹ã玹ä»ããŠãããä»çµã¿ã¥ãã
- RevenueïŒåçïŒïŒäžèšã®4ã€ã®èŠçŽ ãéããŠãæç¶çãªåçãçã¿åºãããã®æŠç¥
å»çæ©åšæ¥çã§ã¯ãåèŠçŽ ã«ãããŠä»¥äžã®ãããªæœçãèããããŸãã
èŠçŽ | æœçäŸ |
---|---|
Acquisition | – å±ç€ºäŒãã»ãããŒãžã®åºå± – ãªã³ã©ã€ã³ã§ã®æ å ±çºä¿¡ïŒãŠã§ããµã€ããSNSãªã©ïŒ – å»çåŸäºè åãã®ãã¢ã³ã¹ãã¬ãŒã·ã§ã³ |
Activation | – ç¡æãã©ã€ã¢ã«ã®æäŸ – 補åã®äœ¿çšæ¹æ³ãå©ç¹ã瀺ãè³æã®æäŸ – å°å ¥ãµããŒãã®å å® |
Retention | – å®æçãªãã©ããŒã¢ãããšãµããŒã – 補åã®æŽæ°ããã°ã©ã ã®æäŸ – 顧客æºè¶³åºŠèª¿æ»ã®å®æœ |
Referral | – å£ã³ãä¿é²ã®ããã®ã€ã³ã»ã³ãã£ãèšèš – 顧客äºäŸã®åéãšæŽ»çš – å»çåŸäºè ã³ãã¥ããã£ã§ã®æ å ±å ±æ |
Revenue | – 補åã©ã€ã³ãããã®æé©å – ä»å 䟡å€ãµãŒãã¹ã®æäŸ – äŸ¡æ ŒæŠç¥ã®èŠçŽã |
AARRRã¢ãã«ãããããã¡ãªãã
å»çæ©åšæ¥çã§AARRRã¢ãã«ã掻çšããããšã§ã以äžã®ãããªã¡ãªãããæåŸ ã§ããŸãã
- ããŒã±ãã£ã³ã°æœçã®å¹æãå®éçã«è©äŸ¡ã§ãã
- 顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããæ·±ãããã€ã€ã«ãã£ãé«ãããã
- 補åããµãŒãã¹ã®æ¹åç¹ãæ確ã«ãã競äºåãé«ãããã
- éšçœ²éã®é£æºã匷åããçµç¹å šäœã§æé·ãç®æãã
- é·æçãªåçã®å®å®åãšæ¡å€§ãå³ãã
AARRRã¢ãã«ã¯ãå»çæ©åšæ¥çã«ãããæé·æŠç¥ã®ç«æ¡ãšå®è¡ã«åœ¹ç«ã€ãã¬ãŒã ã¯ãŒã¯ã§ããåèŠçŽ ã«å¯Ÿããæœçãé©åã«èšèšããPDCAãµã€ã¯ã«ãåãããšã§ãæç¶çãªæé·ãå®çŸããããšãã§ããã§ãããã
å»çæ©åšæ¥çã¯ãæ£è ãå»çåŸäºè ã®ããŒãºã«å¿ããé«å質ãªè£œåãšãµãŒãã¹ãæ±ããããäžæ¹ãèŠå¶ã®å³ãããéçºã³ã¹ãã®é«ããªã©ãç¹æã®èª²é¡ãæ±ããŠããŸããAARRRã¢ãã«ã掻çšããããšã§ããããã®èª²é¡ã«æŠç¥çã«åãçµã¿ãäŒæ¥ã®æé·ã«ã€ãªããããšãå¯èœãšãªããŸãã
ãŸããAARRRã¢ãã«ã¯å»çæ©åšæ¥çã«éãããå¹ åºãæ¥çã§æŽ»çšãããŠãããã¬ãŒã ã¯ãŒã¯ã§ããä»æ¥çã®äºäŸãåèã«ããªãããèªç€Ÿã®ç¶æ³ã«åãããŠã¢ãã«ãã«ã¹ã¿ãã€ãºããããšã§ãããå¹æçãªæœçã®ç«æ¡ãå¯èœãšãªãã§ãããã
å»çæ©åšæ¥çã«ãããŠã¯ã補åã®å®å šæ§ãæå¹æ§ã確ä¿ãã€ã€ãæ£è ãå»çåŸäºè ã®ããŒãºã«å¿ããããšãæ±ããããŸããAARRRã¢ãã«ã掻çšãã顧客ãšã®é·æçãªé¢ä¿æ§ç¯ã«æ³šåããããšã§ãäŒæ¥ã®ç€ŸäŒç責任ãæãããªãããæç¶çãªæé·ãå®çŸããããšãã§ããã¯ãã§ãã
AARRRã¢ãã«ã¯ãå»çæ©åšæ¥çã«ãããæé·æŠç¥ã®ç«æ¡ãšå®è¡ã«åœ¹ç«ã€åŒ·åãªãã¬ãŒã ã¯ãŒã¯ã§ããåèŠçŽ ã«å¯Ÿããæœçãé©åã«èšèšããPDCAãµã€ã¯ã«ãåãããšã§ã競äºåã®é«ã補åããµãŒãã¹ãæäŸããäŒæ¥ã®æé·ã«ã€ãªããããšãã§ããã§ããããå»çæ©åšæ¥çã®çºå±ã«è²¢ç®ããããã«ããAARRRã¢ãã«ã掻çšããæŠç¥çãªã¢ãããŒããæ±ããããŠããŸãã
åèæç®
- McClure, D. (2007). Startup Metrics for Pirates: AARRR!
- Maurya, A. (2012). Running Lean: Iterate from Plan A to a Plan That Works. O’Reilly Media.
- Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
å»çæ©åšæ¥çã«ãããAARRRã¢ãã«ã®éèŠæ§
å»çæ©åšæ¥çã®çŸç¶ãšèª²é¡
å»çæ©åšæ¥çã¯ãé«åºŠåããå»çããŒãºã«å¯Ÿå¿ãããããåžžã«é©æ°çãªè£œåããµãŒãã¹ã®éçºãæ±ããããæ¥çã§ããããããå³ããèŠå¶ãé«ãéçºã³ã¹ããªã©ã®èª²é¡ããããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ãšå®è¡ãæ¬ ãããŸããã
å»çæ©åšæ¥çã®åžå ŽèŠæš¡ã¯å¹Žã æ¡å€§ããŠãããã®ã®ã競åä»ç€Ÿãšã®å·®å¥åã顧客ãã€ã€ã«ãã£ã®åäžãªã©ã解決ãã¹ã課é¡ã¯å±±ç©ã¿ã§ããããããäžãAARRRã¢ãã«ã掻çšããããšã§ã顧客ç²åŸããåçåãŸã§ã®äžé£ã®ããã»ã¹ãæé©åããæç¶çãªæé·ãå®çŸããããšãã§ããŸãã
AARRRã¢ãã«ãå»çæ©åšæ¥çã«äžããã€ã³ãã¯ã
AARRRã¢ãã«ãå»çæ©åšæ¥çã«é©çšããããšã§ã以äžã®ãããªã€ã³ãã¯ããæåŸ ã§ããŸãã
- ããŒã±ãã£ã³ã°æœçã®å¹æãå®éçã«è©äŸ¡ããæ¹åç¹ãæ確åã§ãã
- 顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããæ·±ããé·æçãªé¢ä¿æ§ãæ§ç¯ã§ãã
- 補åããµãŒãã¹ã®æ¹åç¹ãç¹å®ãã競äºåãé«ãããã
- éšçœ²éã®é£æºã匷åããçµç¹å šäœã§æé·ãç®æãã
- é·æçãªåçã®å®å®åãšæ¡å€§ãå³ãã
å»çæ©åšæ¥çã§ã¯ã補åã®å®å šæ§ãæå¹æ§ã確ä¿ãã€ã€ãæ£è ãå»çåŸäºè ã®ããŒãºã«å¿ããããšãæ±ããããŸããAARRRã¢ãã«ã掻çšãã顧客ãšã®é·æçãªé¢ä¿æ§ç¯ã«æ³šåããããšã§ãäŒæ¥ã®ç€ŸäŒç責任ãæãããªãããæç¶çãªæé·ãå®çŸããããšãã§ããã§ãããã
å»çæ©åšæ¥çã«ãããAARRRã¢ãã«æŽ»çšäºäŸ
å»çæ©åšæ¥çã«ãããAARRRã¢ãã«ã®æŽ»çšäºäŸãèŠãŠã¿ãŸãããã
äŒæ¥å | 掻çšäºäŸ | å¹æ |
---|---|---|
A瀟 | – å±ç€ºäŒãã»ãããŒã§ã®æ
å ±çºä¿¡åŒ·å – 補åãã¢ã³ã¹ãã¬ãŒã·ã§ã³ã®å å® – 顧客æºè¶³åºŠèª¿æ»ã®å®æçãªå®æœ |
– æ°èŠé¡§å®¢ã®ç²åŸçã20%åäž – æ¢å顧客ã®æºè¶³åºŠã15%äžæ – 補åæ¹åã®ããã®å ·äœçãªãã£ãŒãããã¯ãåé |
B瀟 | – ãªã³ã©ã€ã³ã§ã®æ
å ±çºä¿¡ã®åŒ·å – ç¡æãã©ã€ã¢ã«ã®æäŸ – å£ã³ãä¿é²ã®ããã®ã€ã³ã»ã³ãã£ãèšèš |
– ãŠã§ããµã€ããžã®ãã©ãã£ãã¯ã30%å¢å – ç¡æãã©ã€ã¢ã«å©çšè ã®30%ãææçã«ç§»è¡ – å£ã³ãã«ããæ°èŠé¡§å®¢ç²åŸã10%åäž |
C瀟 | – å®æçãªãã©ããŒã¢ãããšãµããŒãã®æäŸ – 補åã®æŽæ°ããã°ã©ã ã®æäŸ – ä»å 䟡å€ãµãŒãã¹ã®æäŸ |
– 顧客ç¶æçã95%ã«å°é – 補åã®å¹³å䜿çšæéã2幎ãã3幎ã«å»¶é· – ä»å 䟡å€ãµãŒãã¹ã«ããåçãå šäœã®15%ãå ãã |
ãããã®äºäŸãããAARRRã¢ãã«ã掻çšããããšã§ãå»çæ©åšæ¥çã«ãããæ§ã ãªèª²é¡ã解決ããæç¶çãªæé·ãå®çŸã§ããããšãããããŸããå瀟ã®æœçã¯ãèªç€Ÿã®ç¶æ³ã«åãããŠã«ã¹ã¿ãã€ãºãããŠãããPDCAãµã€ã¯ã«ãåããªããç¶ç¶çãªæ¹åãè¡ãããŠããŸãã
å»çæ©åšæ¥çã¯ãä»åŸãé«éœ¢å瀟äŒã®é²å±ãå»çæè¡ã®é²æ©ã«äŒŽãã倧ããªæé·ãèŠèŸŒãŸããåéã§ããAARRRã¢ãã«ã掻çšãã顧客äžå¿ã®è£œåããµãŒãã¹ãæäŸããããšã§ãæ¥çã®ãªãŒãã£ã³ã°ã«ã³ãããŒãšããŠã®å°äœã確ç«ããããšãã§ããã§ãããã
AARRRã¢ãã«ã¯ãå»çæ©åšæ¥çã«éãããå¹ åºãæ¥çã§æŽ»çšãããŠãããã¬ãŒã ã¯ãŒã¯ã§ããä»æ¥çã®äºäŸãåèã«ããªãããèªç€Ÿã®ç¶æ³ã«åãããŠã¢ãã«ãã«ã¹ã¿ãã€ãºããããšã§ãããå¹æçãªæœçã®ç«æ¡ãå¯èœãšãªããŸãã
å»çæ©åšæ¥çã®çºå±ã«è²¢ç®ããããã«ããAARRRã¢ãã«ã掻çšããæŠç¥çãªã¢ãããŒããæ±ããããŠããŸããåèŠçŽ ã«å¯Ÿããæœçãé©åã«èšèšããPDCAãµã€ã¯ã«ãåãããšã§ã競äºåã®é«ã補åããµãŒãã¹ãæäŸããäŒæ¥ã®æé·ã«ã€ãªããããšãã§ããã¯ãã§ãã
AARRRã¢ãã«ã¯ãå»çæ©åšæ¥çã«ãããæé·æŠç¥ã®ç«æ¡ãšå®è¡ã«åœ¹ç«ã€åŒ·åãªãã¬ãŒã ã¯ãŒã¯ã§ããããã®éèŠæ§ã¯ãŸããŸãé«ãŸã£ãŠããŸãã顧客äžå¿ã®æèãæã¡ãããŒã¿ããªãã³ãªææ決å®ãè¡ãããšã§ãå»çæ©åšæ¥çã®ã€ãããŒã·ã§ã³ãçœåŒããæ£è ãå»çåŸäºè ã®QOLåäžã«è²¢ç®ããããšãã§ããã§ãããã
å»çæ©åšæ¥çã®æªæ¥ãåãæãããã«ããAARRRã¢ãã«ã掻çšããæŠç¥çãªã¢ãããŒããæ±ããããŠããŸããæ¥çã®æé·ãšçºå±ã«è²¢ç®ããããã«ãä»ããAARRRã¢ãã«ã®ç解ãšæŽ»çšãæ·±ããæã§ãã
å»çæ©åšæ¥çã§AARRRã¢ãã«ã掻çšããæ¹æ³
AARRRã¢ãã«ã掻çšããããã®æºåãšã¹ããã
å»çæ©åšæ¥çã§AARRRã¢ãã«ãå¹æçã«æŽ»çšããããã«ã¯ã以äžã®ãããªæºåãšã¹ããããå¿ èŠã§ãã
- èªç€Ÿã®çŸç¶åæãšç®æšèšå®ïŒèªç€Ÿã®åŒ·ã¿ã匱ã¿ã競åä»ç€Ÿãšã®å·®å¥åãã€ã³ããæ確ã«ããéæãã¹ãç®æšãèšå®ããŸãã
- AARRRã¢ãã«ã®åèŠçŽ ã«å¯Ÿããæœçã®ç«æ¡ïŒç²åŸã掻æ§åãç¶æã玹ä»ãåçã®åèŠçŽ ã«å¯ŸããŠãå ·äœçãªæœçãç«æ¡ããŸãã
- KPIã®èšå®ãšæž¬å®æ¹æ³ã®ç¢ºç«ïŒåæœçã®å¹æã枬å®ããããã®KPIïŒéèŠæ¥çžŸè©äŸ¡ææšïŒãèšå®ããããŒã¿åéãšåæã®æ¹æ³ã確ç«ããŸãã
- 瀟å äœå¶ã®æŽåãšãªãœãŒã¹ã®å²ãåœãŠïŒAARRRã¢ãã«ã掻çšããããã®ç€Ÿå äœå¶ãæŽåããå¿ èŠãªãªãœãŒã¹ãå²ãåœãŠãŸãã
- PDCAãµã€ã¯ã«ã®å®è·µïŒæœçã®å®è¡ãå¹æ枬å®ãæ¹åãç¹°ãè¿ããç¶ç¶çãªæé©åãå³ããŸãã
ãããã®ã¹ããããçå®ã«å®è¡ããããšã§ãå»çæ©åšæ¥çã«ãããAARRRã¢ãã«ã®æŽ»çšãæåã«å°ãããšãã§ããã§ãããã
å»çæ©åšæ¥çã«ç¹åããAARRRã¢ãã«ã®é©çšãã€ã³ã
å»çæ©åšæ¥çã§ã¯ã以äžã®ãããªãã€ã³ãã«æ³šç®ããŠAARRRã¢ãã«ãé©çšããããšãå¹æçã§ãã
- å»çåŸäºè ãšã®ä¿¡é Œé¢ä¿ã®æ§ç¯ïŒå»çåŸäºè ãšã®å¯æ¥ãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠã補åããµãŒãã¹ã«å¯Ÿããç解ãšä¿¡é Œãæ·±ããããšãéèŠã§ãã
- ãšããã³ã¹ã®åéãšæŽ»çšïŒè£œåã®å®å šæ§ãæå¹æ§ã«é¢ãããšããã³ã¹ãåéãã販ä¿æŽ»åã«æŽ»çšããããšã§ã顧客ã®ä¿¡é Œãç²åŸã§ããŸãã
- æè²ã»ãã¬ãŒãã³ã°ã®å å®ïŒå»çåŸäºè ã«å¯Ÿãã補åã®äœ¿çšæ¹æ³ãå©ç¹ã«é¢ããæè²ã»ãã¬ãŒãã³ã°ãå å®ãããããšã§ã掻æ§åãšç¶æãä¿é²ã§ããŸãã
- ã«ã¹ã¿ããŒãµã¯ã»ã¹ã®éèŠïŒå°å ¥åŸã®ãã©ããŒã¢ããããµããŒããå å®ããã顧客ã®æåäºäŸãåéã»å ±æããããšã§ã玹ä»ãè¿œå è³Œå ¥ã«ã€ãªããããŸãã
- èŠå¶ãžã®å¯Ÿå¿ïŒå»çæ©åšæ¥çç¹æã®èŠå¶ã«é©åã«å¯Ÿå¿ããã³ã³ãã©ã€ã¢ã³ã¹ã確ä¿ããããšã§ã顧客ããã®ä¿¡é Œãç²åŸã§ããŸãã
ãããã®ãã€ã³ããèžãŸããŠAARRRã¢ãã«ãé©çšããããšã§ãå»çæ©åšæ¥çã«ãããå¹æçãªããŒã±ãã£ã³ã°ãšé¡§å®¢ãšã³ã²ãŒãžã¡ã³ããå®çŸã§ããã§ãããã
AARRRã¢ãã«æŽ»çšæã®æ³šæç¹ãšèª²é¡ã®å ææ³
AARRRã¢ãã«ã掻çšããéã¯ã以äžã®ãããªæ³šæç¹ãšèª²é¡ã«çæããå¿ èŠããããŸãã
- çæçãªææãžã®é床ãªå·çïŒAARRRã¢ãã«ã¯é·æçãªèŠç¹ã«ç«ã£ãããŒã±ãã£ã³ã°æŠç¥ã§ãããçæçãªææã«é床ã«å·çãã¹ãã§ã¯ãããŸããã
- éšééã®é£æºäžè¶³ïŒAARRRã¢ãã«ã掻çšããããã«ã¯ãããŒã±ãã£ã³ã°ãå¶æ¥ãéçºãã«ã¹ã¿ããŒãµããŒããªã©ãéšééã®ç·å¯ãªé£æºãäžå¯æ¬ ã§ãã
- ããŒã¿æŽ»çšã®äžååãïŒAARRRã¢ãã«ã®å¹æãæ倧åããããã«ã¯ãåéããããŒã¿ãé©åã«åæããææ決å®ã«æŽ»çšããå¿ èŠããããŸãã
- 顧客ããŒãºã®å€åãžã®å¯Ÿå¿ïŒå»ççŸå Žã®ããŒãºã¯åžžã«å€åããŠããããã顧客ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠãããŒãºã®å€åãæããããšãéèŠã§ãã
ãããã®èª²é¡ãå æããããã«ã¯ã以äžã®ãããªåãçµã¿ãæå¹ã§ãã
- å šç€Ÿçãªç®æšã®å ±æãšæµžéïŒAARRRã¢ãã«ã®ç®çãšç®æšãå šç€Ÿçã«å ±æããåéšéã®åœ¹å²ãæ確ã«ããããšã§ãé£æºã匷åã§ããŸãã
- ããŒã¿åæäœå¶ã®æŽåïŒããŒã¿åæã®ããã®å°éããŒã ãèšçœ®ããé©åãªããŒã«ãææ³ãå°å ¥ããããšã§ãããŒã¿æŽ»çšãä¿é²ã§ããŸãã
- 顧客ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ïŒå®æçãªé¡§å®¢æºè¶³åºŠèª¿æ»ã察話ã®æ©äŒãèšããããšã§ã顧客ããŒãºã®å€åãç確ã«æããããŸãã
- æè»ãªæœçã®èª¿æŽïŒPDCAãµã€ã¯ã«ãåããæœçã®å¹æãç¶ç¶çã«è©äŸ¡ããå¿ èŠã«å¿ããŠæè»ã«èª¿æŽããããšãéèŠã§ãã
å»çæ©åšæ¥çã§AARRRã¢ãã«ãæåè£ã«æŽ»çšããããã«ã¯ããããã®æ³šæç¹ãšèª²é¡ãèªèããé©åãªå¯Ÿçãè¬ããããšãäžå¯æ¬ ã§ããAARRRã¢ãã«ãäžå¿ã«æ®ããæŠç¥çãªããŒã±ãã£ã³ã°ã¢ãããŒãã«ãããå»çæ©åšæ¥çã«ãããæç¶çãªæé·ãå®çŸããããšãã§ããã§ãããã
ãŸãšã
å»çæ©åšæ¥çã§AARRRã¢ãã«ã掻çšããããšã§ã顧客ç²åŸããåçåãŸã§ã®äžé£ã®ããã»ã¹ãæé©åã§ããŸããAARRRãšã¯ãAcquisitionïŒç²åŸïŒãActivationïŒæŽ»æ§åïŒãRetentionïŒç¶æïŒãReferralïŒçŽ¹ä»ïŒãRevenueïŒåçåïŒã®é æåãåã£ããã®ã§ãå段éã§ã®ææšãåæããæ¹åçãè¬ããããšãéèŠã§ããå»çæ©åšã®ããŒã±ãã£ã³ã°ã«ãããŠãAARRRã¢ãã«ãé©åã«éçšããããšã§ãå¹æçãªé¡§å®¢ç²åŸãšé·æçãªé¢ä¿æ§ç¯ãå¯èœãšãªãã§ãããã