ç·åå瀟ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšã泚ç®ãããŠããŸããã²ãŒããã£ã±ãŒã·ã§ã³ãšã¯ãã²ãŒã ã®èŠçŽ ãèãæ¹ãããžãã¹ã«å¿çšããæ¥åå¹çåã人æè²æã顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžãå³ãææ³ã§ããå€æ§ãªäºæ¥ãå±éããç·åå瀟ã¯ãã²ãŒããã£ã±ãŒã·ã§ã³ãšèŠªåæ§ãé«ããæ°ããªäŸ¡å€åµé ã®æ©äŒãšãªãåŸãŸããæ¬èšäºã§ã¯ãã²ãŒããã£ã±ãŒã·ã§ã³ã®åºç€ç¥èãããç·åå瀟ã«ãããå ·äœçãªæŽ»çšäºäŸãå°å ¥ã®ãã€ã³ããšçæç¹ãŸã§ãäœç³»çã«è§£èª¬ããŸããã²ãŒããã£ã±ãŒã·ã§ã³ãéããç·åå瀟ã®å€é©ãšé²åã®å¯èœæ§ãæ¢ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ãšã¯
ã²ãŒããã£ã±ãŒã·ã§ã³ãšã¯ãã²ãŒã ã®èŠçŽ ãèãæ¹ããã²ãŒã 以å€ã®åéã«å¿çšããããšãæããŸããè¿å¹Žãããžãã¹ãæè²ãå¥åº·ç®¡çãªã©ãæ§ã ãªé åã§ã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšãããŠããŸããã²ãŒããã£ã±ãŒã·ã§ã³ãåãå ¥ããããšã§ããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ããé«ããã¢ãããŒã·ã§ã³ãåäžãããããšãå¯èœã§ãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®å®çŸ©
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãã²ãŒã ãã¶ã€ã³ã®èŠçŽ ããã²ãŒã 以å€ã®ã³ã³ããã¹ãã«é©çšããããšãšå®çŸ©ãããŠããŸããå ·äœçã«ã¯ã以äžã®ãããªã²ãŒã èŠçŽ ãæããããŸãã
- ãã€ã³ãã»ãããžã»ãªãŒããŒããŒããªã©ã®å ±é ¬ã·ã¹ãã
- ã¬ãã«ã¢ãããããã·ã§ã³ã¯ãªã¢ãªã©ã®éææ
- ã¹ããŒãªãŒæ§ããã£ã©ã¯ã¿ãŒæ§ãæããããã©ãã£ã
- ä»ãŠãŒã¶ãŒãšã®ç«¶äºãååãä¿ã瀟äŒçèŠçŽ
ãããã®ã²ãŒã èŠçŽ ããããžãã¹ããã»ã¹ãåŠç¿ã³ã³ãã³ããå¥åº·ç®¡çã¢ããªãªã©ã«çµã¿èŸŒãããšã§ããŠãŒã¶ãŒã®èªçºçãªåå ãä¿ãã楜ãã¿ãªããç®çãéæã§ããããã«ããã®ãã²ãŒããã£ã±ãŒã·ã§ã³ã®çãã§ãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽå²
ã²ãŒããã£ã±ãŒã·ã§ã³ãšããèšèèªäœã¯2000幎代åŸåãã䜿ããå§ããŸãããããã®æŠå¿µã¯ä»¥åãããããŸãããäŸãã°ã1980幎代ã«ã¯ãšã¢ã©ã€ã³ã®ãã€ã¬ãŒãžããã°ã©ã ãå§ãŸãããã€ã³ãã貯ããŠç¹å žãåŸããšããä»çµã¿ãåãå ¥ããããŸããã
2010幎代ã«å ¥ããšãã¹ããŒããã©ã³ã®æ®åãšãšãã«ã²ãŒããã£ã±ãŒã·ã§ã³ãæ¥éã«åºãããŸãããFoursquareã®ãããªãã§ãã¯ã€ã³ã¢ããªããNikeã®ã©ã³ãã³ã°ã¢ããªãªã©ãã²ãŒã èŠçŽ ã掻çšãããµãŒãã¹ã次ã ãšç»å ŽããŸãããäŒæ¥ãã²ãŒããã£ã±ãŒã·ã§ã³ã«æ³šç®ãã瀟å ç ä¿®ã顧客ãã€ã€ã«ãã£åäžãªã©ã«æŽ»çšããããã«ãªããŸããã
çŸåšã§ã¯ãæè²åéã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®ç 究ãçãã«è¡ãããŠããŸããã²ãŒã ãéããŠåŠç¿ãžã®èå³ãåŒãåºããèœåçãªåŠã³ãä¿ãè©Šã¿ãåå°ã§è¡ãããŠããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®å¿çåŠçèæ¯
ã²ãŒããã£ã±ãŒã·ã§ã³ã人ã ãåŒãã€ããçç±ã¯ãããã€ãã®å¿çåŠçèŠå ããããŸãã
ãŸããã²ãŒã ã«ã¯æ確ãªã«ãŒã«ãšãã£ãŒãããã¯ããããŸããç®æšãæ確ã§ãè¡åã®çµæãããã«ããããããéææãåŸããããããªããŸããããã¯ã人éã®åºæ¬çãªæ¬²æ±ã§ãããæèœãã®æ¬²æ±ããæºããããšã«ã€ãªãããŸãã
ãŸããã²ãŒã ã«ã¯èªåŸæ§ããããŸãããã¬ã€ã€ãŒã¯èªåã®ææã§è¡åãéžæããã²ãŒã ãé²ããŠãããŸãããã®èªå·±æ±ºå®æããå çºçåæ©ã¥ããé«ããå¹æããããšèããããŠããŸãã
ããã«ãä»ã®ãã¬ã€ã€ãŒãšã€ãªããããšã§ãåž°å±æèã瀟äŒçãªç¹ãããæããããã®ãã²ãŒã ã®ç¹åŸŽã§ããååã競äºãéããŠãäžäœæãéææãå ±æã§ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯ããã®ãããªã²ãŒã ã®æã€å¿ççå¹æããçŸå®äžçã®èª²é¡è§£æ±ºã«å¿çšããããšããè©Šã¿ãšãããŸããåãªã嚯楜ã§ã¯ãªãã人ã ã®ã¢ãããŒã·ã§ã³ã«åããããæãŸããè¡åå€å®¹ãä¿ãããŒã«ãšããŠæ³šç®ãããŠããã®ã§ãã
ç·åå瀟ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšã¯ããŸã çºå±éäžã®é åã§ããã倧ããªå¯èœæ§ãç§ããŠããŸãã瀟å¡æè²ã顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžãªã©ãæ§ã ãªå Žé¢ã§ã²ãŒããã£ã±ãŒã·ã§ã³ã®èãæ¹ãåãå ¥ããããšã§ãæ°ããªäŸ¡å€åµé ã«ã€ãªããŠããããšãæåŸ ãããŸããä»åŸãç·åå瀟ãã²ãŒããã£ã±ãŒã·ã§ã³ãã©ã®ããã«æŽ»çšããŠããã®ãã泚ç®ãã¹ãåéã ãšèšããã§ãããã
ç·åå瀟ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çš
è¿å¹Žãã²ãŒããã£ã±ãŒã·ã§ã³ãšããæŠå¿µã泚ç®ãéããŠããŸããã²ãŒã ã®èŠçŽ ãèãæ¹ããããžãã¹ãã¯ãããšããæ§ã ãªåéã«å¿çšããããšã§ããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ããé«ããã¢ãããŒã·ã§ã³ãåäžãããããšãå¯èœã«ãªããŸããç·åå瀟ã«ãããŠãããã®ã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšãé²ã¿ã€ã€ãããŸããããã§ã¯ãç·åå瀟ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšã«ã€ããŠããã®ç¹æ§ãå ·äœçãªäºäŸã亀ããªãã解説ããŠãããŸãã
ç·åå瀟ã®ç¹æ§ãšã²ãŒããã£ã±ãŒã·ã§ã³ã®èŠªåæ§
ç·åå瀟ã¯ãå€æ§ãªäºæ¥ãå±éããå¹ åºãæ¥çãšã€ãªãããæã€ãšããç¹æ§ããããŸãããã®ç¹æ§ã¯ãã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšããäžã§å€§ããªã¢ããã³ããŒãžã«ãªããŸããã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãç°ãªãåéã®ç¥èŠãçµã¿åãããæ°ããªäŸ¡å€ãçã¿åºãããšãåŸæãšããããã§ããç·åå瀟ãæã€å€æ§ãªãªãœãŒã¹ãšãããã¯ãŒã¯ã掻ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®èãæ¹ãå°å ¥ããããšã§ãã€ãããŒãã£ããªãœãªã¥ãŒã·ã§ã³ãçã¿åºãããšãæåŸ ã§ããŸãã
ãŸããç·åå瀟ã¯äººæè²æã«ãåãå ¥ããŠããŸããã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãåŠç¿ãžã®ã¢ãããŒã·ã§ã³ãé«ããèœåçãªåŠã³ãä¿ãå¹æããããŸãã瀟å¡ç ä¿®ãªã©ã«ã²ãŒã èŠçŽ ãåãå ¥ããããšã§ãããå¹æçãªäººæè²æãå¯èœã«ãªãã§ãããã
æ¥åå¹çåã«åããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çš
ç·åå瀟ã«ãããæ¥åã¯å€å²ã«ããããè€éãªããã»ã¹ãå«ãããšãå°ãªããããŸãããããããæ¥åãå¹çåããäžã§ãã²ãŒããã£ã±ãŒã·ã§ã³ã圹ç«ã€ã±ãŒã¹ããããŸãã
äŸãã°ã瀟å ã®ã¿ã¹ã¯ç®¡çã·ã¹ãã ã«ã²ãŒã èŠçŽ ãå°å ¥ããããšã§ãæ¥åã®é²æç¶æ³ãå¯èŠåããã瀟å¡ã®ã¢ãããŒã·ã§ã³ãé«ããããšãã§ããŸããã¿ã¹ã¯ãããªãããšã«ãã€ã³ããä»äžãããã©ã³ãã³ã°ã衚瀺ãããããã«ããã°ã瀟å¡éã®å¥å šãªç«¶äºæèãçãŸããçç£æ§ã®åäžã«ã€ãªããã§ãããã
ãŸããæ¥åããã¥ã¢ã«ãæé æžãªã©ã«ãã²ãŒããã£ã±ãŒã·ã§ã³ã®èãæ¹ãåãå ¥ããããšãã§ããŸããå調ã«ãªããã¡ãªæ¥åããã»ã¹ããã²ãŒã æèŠã§åŠã¹ãããã«ããããšã§ã瀟å¡ã®ç解床ãé«ãããã¹ãæžããããšãå¯èœã§ããã¯ã€ãºåœ¢åŒã§ç¥èã確èªããããã·ãã¥ã¬ãŒã·ã§ã³åœ¢åŒã§å®è·µçãªã¹ãã«ã身ã«ã€ããããããªã©ãæ§ã ãªã¢ãããŒããèããããŸãã
人æè²æã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æå¹æ§
ç·åå瀟ã«ãšã£ãŠã人æã¯æãéèŠãªè³ç£ã®äžã€ã§ããåªç§ãªäººæãè²æããå€åã®æ¿ããããžãã¹ç°å¢ã«é©å¿ã§ããçµç¹ãã€ããããšãæ±ããããŸãããã®äººæè²æã«ãããŠããã²ãŒããã£ã±ãŒã·ã§ã³ãæå¹ãªããŒã«ãšããŠæ³šç®ãããŠããŸãã
äŸãã°ãæ°å ¥ç€Ÿå¡ç ä¿®ã«ã²ãŒã èŠçŽ ãåãå ¥ããããšã§ãåŠç¿ãžã®ã¢ãããŒã·ã§ã³ãé«ããããšãã§ããŸããäŒç€Ÿã®æŽå²ãäºæ¥å 容ãæ¥åãããŒãªã©ããã²ãŒã ãéããŠæ¥œãã¿ãªããåŠã¹ãããã«ããã°ãç¥èã®å®ççãäžããã§ãããããŸããã²ãŒã ã®äžã§ä»®æ³çãªæ¥åãäœéšãããããšã§ãå®éã®æ¥åã«å ¥ãåã«å¿ èŠãªã¹ãã«ã身ã«ã€ããããããšãå¯èœã§ãã
ããã«ããªãŒããŒã·ããç ä¿®ãªã©ã«ãã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšã§ããŸããããŒã ãã«ãã£ã³ã°ã²ãŒã ãéããŠãã³ãã¥ãã±ãŒã·ã§ã³åãåé¡è§£æ±ºåãé€æããããã·ãã¥ã¬ãŒã·ã§ã³ã²ãŒã ã§ææ決å®åãéãããããã®ã§ããã²ãŒã ãªãã§ã¯ã®èšå Žæãšæ²¡å ¥æããåŠã³ã®å¹æãé«ããŠãããã¯ãã§ãã
å ããŠãeã©ãŒãã³ã°ã«ã²ãŒããã£ã±ãŒã·ã§ã³ãå°å ¥ããããšã§ãèªäž»çãªåŠã³ãä¿ãããšãã§ããŸããåŠç¿ã®é²æã«å¿ããŠãããžãä»äžããããã©ã³ãã³ã°ã衚瀺ãããããããšã§ã瀟å¡ã®åŠç¿æ欲ãåºæ¿ããèªçºçãªã¹ãã«ã¢ããã«ã€ãªããããšãå¯èœã«ãªããŸãã
ç·åå瀟ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšã¯ããŸã çºå±ã®äœå°ã倧ãã«ããé åã ãšèšããŸããæ¥åå¹çåã人æè²æãªã©ãæ§ã ãªå Žé¢ã§ã²ãŒã ã®åãåããããšã§ãæ°ããªäŸ¡å€åµé ãã€ãããŒã·ã§ã³ã«ã€ãªããŠããããšãã§ããã§ããããã²ãŒããã£ã±ãŒã·ã§ã³ã®èãæ¹ãæè»ã«åãå ¥ããç·åå瀟ã®åŒ·ã¿ã掻ãããŠããããšãæ±ããããŸãã
ä»åŸãããžã¿ã«ãã©ã³ã¹ãã©ãŒã¡ãŒã·ã§ã³ãå éããäžã§ãç·åå瀟ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®éèŠæ§ã¯ããã«é«ãŸã£ãŠãããšäºæ³ãããŸããã²ãŒã ã®åã掻çšããããžãã¹ã®é©æ°ãšäººæã®æé·ãåæã«å®çŸããŠããââãããããããããã®ç·åå瀟ã«æ±ããããæ°ããªææŠãªã®ãããããŸãããã²ãŒããã£ã±ãŒã·ã§ã³ãšããåãå£ãããç·åå瀟ã®ãããªãé²åã«ç®ãé¢ããŸããã
ã²ãŒããã£ã±ãŒã·ã§ã³å°å ¥ã®ãã€ã³ããšçæç¹
ç·åå瀟ãã²ãŒããã£ã±ãŒã·ã§ã³ãå°å ¥ããéã«ã¯ãããã€ãã®ãã€ã³ããšçæç¹ããããŸããããã§ã¯ãã²ãŒããã£ã±ãŒã·ã§ã³ã®èšèšãšéçºããã»ã¹ãå¹æ枬å®ãšæ¹åãå°å ¥ã«ããã課é¡ãšå¯Ÿçã«ã€ããŠè§£èª¬ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®èšèšãšéçºããã»ã¹
ã²ãŒããã£ã±ãŒã·ã§ã³ãå°å ¥ããéã«ã¯ããŸãç®çãæ確ã«ããããšãéèŠã§ããæ¥åå¹çåãªã®ãã人æè²æãªã®ãã顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžãªã®ããç®çã«å¿ããŠãé©åãªã²ãŒã èŠçŽ ãèšèšãéžã¶å¿ èŠããããŸãã
次ã«ã察象ãšãªããŠãŒã¶ãŒãåæãã圌ãã®ããŒãºãè¡åç¹æ§ãææ¡ããããšãæ±ããããŸãããŠãŒã¶ãŒã®ç¹æ§ã«åãããŠãã²ãŒã ã®é£æ床ãã€ã³ã»ã³ãã£ããèšå®ããããšãèèŠã§ãã
ã²ãŒã ã®èšèšã§ã¯ãæ確ãªã«ãŒã«ãšãã£ãŒãããã¯ãé©åºŠãªé£æ床ãå ±é ¬ã·ã¹ãã ãªã©ãçã蟌ãããšãéèŠã§ãããŸããã¹ããŒãªãŒæ§ã瀟äŒçèŠçŽ ãåãå ¥ããããšã§ããŠãŒã¶ãŒã®æ²¡å ¥æãšåå æ欲ãé«ããããšãã§ããŸãã
éçºããã»ã¹ã§ã¯ãã¢ãžã£ã€ã«éçºææ³ãæ¡çšããå°ããªãããã¿ã€ããäœããªããæ¹åãéããŠããã®ãå¹æçã§ãããŠãŒã¶ãŒã®åå¿ãèŠãªãããæè»ã«èšèšãä¿®æ£ããŠããããšãæ±ããããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®å¹æ枬å®ãšæ¹å
ã²ãŒããã£ã±ãŒã·ã§ã³ãå°å ¥ãããããã®å¹æã枬å®ããç¶ç¶çã«æ¹åããŠããããšãéèŠã§ãããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ãçãã¿ã¹ã¯å®äºçãåŠç¿å°é床ãªã©ã®ææšãèšå®ããå®æçã«ã¢ãã¿ãªã³ã°ããŸãã
æ°å€ã ãã§ãªãããŠãŒã¶ãŒã®å£°ã«ãè³ãåŸããããšã倧åã§ããã¢ã³ã±ãŒããã€ã³ã¿ãã¥ãŒãéããŠããŠãŒã¶ãŒã®ææ³ãæ¹åç¹ãåéãããããã²ãŒã ã®æ¹è¯ã«æŽ»ãããŠãããŸãã
ãŸããA/Bãã¹ããªã©ãè¡ããç°ãªãèšèšãèŠçŽ ãæ¯èŒããããšã§ãããå¹æçãªã²ãŒããã£ã±ãŒã·ã§ã³ã®åœ¢ã暡玢ããããšãã§ããŸããPDCAãµã€ã¯ã«ãåããªãããç¶ç¶çã«æ¹åãéããŠããããšãæ±ããããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³å°å ¥ã«ããã課é¡ãšå¯Ÿç
ã²ãŒããã£ã±ãŒã·ã§ã³ãå°å ¥ããéã«ã¯ãããã€ãã®èª²é¡ã«ãçŽé¢ããŸãããŸãã瀟å ã®ç解ãšååãåŸãããšãéèŠã§ããã²ãŒããã£ã±ãŒã·ã§ã³ã«å¯Ÿãã誀解ãæµææãææãããã®æå¹æ§ãäžå¯§ã«èª¬æããŠããå¿ èŠããããŸãã
ãŸããã²ãŒããã£ã±ãŒã·ã§ã³ãæ¬æ¥ã®æ¥åã®åŠšãã«ãªããªãããããã©ã³ã¹ãåãããšãèèŠã§ããã²ãŒã ã«æ²¡é ããããŠãæ¬æ¥ã®ç®çãèŠå€±ããªãããã«ããªããã°ãªããŸããã
ããã«ãã²ãŒããã£ã±ãŒã·ã§ã³ã«å¿ èŠãªã·ã¹ãã éçºãéçšã«ã¯ãäžå®ã®ã³ã¹ããããããŸããè²»çšå¯Ÿå¹æãèŠæ¥µããé·æçãªèŠç¹ã§æè³å€æãè¡ãããšãæ±ããããŸãã
ãããã®èª²é¡ã«å¯ŸããŠã¯ããããã®ãªãŒããŒã·ãããšãé¢ä¿éšçœ²ã®ç·å¯ãªé£æºãæ¬ ãããŸãããã²ãŒããã£ã±ãŒã·ã§ã³ã®ç®çãæåŸ å¹æãå ±æããäžäžžãšãªã£ãŠåãçµãäœå¶ãæŽããããšãéèŠã§ãããŸããå€éšã®å°é家ãã³ã³ãµã«ã¿ã³ãã®ç¥èŠã掻çšããããšãæå¹ã§ãããã
ç·åå瀟ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®å°å ¥ã¯ããŸã çºå±éäžã®é åã§ããã倧ããªå¯èœæ§ãç§ããŠããŸããæ¥åå¹çåã人æè²æã顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžãªã©ãæ§ã ãªå Žé¢ã§ã²ãŒããã£ã±ãŒã·ã§ã³ã®èãæ¹ãåãå ¥ããããšã§ãæ°ããªäŸ¡å€åµé ã«ã€ãªããŠããããšãæåŸ ãããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®èšèšãšéçºãå¹æ枬å®ãšæ¹åãå°å ¥ã«ããã課é¡ãžã®å¯Ÿå¿ââããããã®ãã€ã³ããæŒãããªãããç·åå瀟ãªãã§ã¯ã®ç¥èŠãšãããã¯ãŒã¯ã掻ããããšã§ãã²ãŒããã£ã±ãŒã·ã§ã³ã®ç䟡ãçºæ®ã§ããã¯ãã§ããã²ãŒããã£ã±ãŒã·ã§ã³ãéããç·åå瀟ã®å€é©ãšé²åã«ãä»åŸã泚ç®ãéãŸããŸãã
ãŸãšã
ç·åå瀟ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšã¯ãæ¥åå¹çåã人æè²æã顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžãªã©ãæ§ã ãªå Žé¢ã§æ°ããªäŸ¡å€åµé ã®æ©äŒãšãªããŸããã²ãŒããã£ã±ãŒã·ã§ã³ã®èšèšãšéçºã§ã¯ãç®çã«å¿ããã²ãŒã èŠçŽ ã®éžæãšããŠãŒã¶ãŒç¹æ§ã«åãããé£æ床èšå®ãéèŠã§ããå¹æ枬å®ãšç¶ç¶çãªæ¹åãéããŠãããæé©ãªã²ãŒããã£ã±ãŒã·ã§ã³ã®åœ¢ãè¿œæ±ããŠããããšãæ±ããããŸããå°å ¥ã®éã¯ã瀟å ã®ç解ãšååãæ¬æ¥ãšã®ãã©ã³ã¹ãã³ã¹ã管çãªã©ã®èª²é¡ã«ãçæãå¿ èŠã§ããç·åå瀟ã®åŒ·ã¿ã掻ãããªãããã²ãŒããã£ã±ãŒã·ã§ã³ãæè»ã«åãå ¥ããããšã§ãããžãã¹ã®é©æ°ãšäººæã®æé·ãåæã«å®çŸããŠããããšãæåŸ ãããŠããŸãã