ã²ãŒã ã®èŠçŽ ã掻çšããŠé¡§å®¢ã®ã¢ãããŒã·ã§ã³ãé«ãããã²ãŒããã£ã±ãŒã·ã§ã³ãã¯ãè¿å¹Žé£åæ¥çã§ã泚ç®ãéããŠããŸãããããããã®å°å ¥ã«ã¯èª²é¡ãå€ããå¥åº·é¢ãžã®é æ ®ãæ³èŠå¶ãžã®å¯Ÿå¿ãªã©ãæ éãªæ€èšãå¿ èŠã§ããäžæ¹ã§ãããžã¿ã«æè¡ã®é²æ©ãå¥åº·æèã®é«ãŸããèæ¯ã«ãã²ãŒããã£ã±ãŒã·ã§ã³ã®å°æ¥æ§ã¯éåžžã«é«ããšèšããŸããã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšããããšã§ãé£åè³Œå ¥ã調çã楜ããã¯ã¯ã¯ã¯ããäœéšãžãšæè¯ãããããå¥åº·çãªé£ç¿æ £ã®å®çãæ¯æŽããããšãé£åæ¥çã«é©æ°çãªå€åãããããå¯èœæ§ãç§ããŠããŸããæ¬èšäºã§ã¯ãã²ãŒããã£ã±ãŒã·ã§ã³ã®åºæ¬æŠå¿µãããé£åæ¥çã§ã®æŽ»çšäºäŸãå°å ¥æé ã課é¡ãšå±æãŸã§ã培åºçã«è§£èª¬ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ãšã¯ïŒé£åæ¥çã§ã®æŽ»çšæ¹æ³ã解説
è¿å¹Žãã²ãŒããã£ã±ãŒã·ã§ã³ãšããèšèã泚ç®ãéããŠããŸããã²ãŒããã£ã±ãŒã·ã§ã³ãšã¯ãã²ãŒã ã®èŠçŽ ã掻çšããŠããŠãŒã¶ãŒã®ã¢ãããŒã·ã§ã³ãé«ãããšã³ã²ãŒãžã¡ã³ããåäžãããææ³ã®ããšãæããŸãããã®ææ³ã¯ãæ§ã ãªæ¥çã§æŽ»çšãããŠãããé£åæ¥çã§ã泚ç®ãããŠããŸããæ¬èšäºã§ã¯ãã²ãŒããã£ã±ãŒã·ã§ã³ã®åºæ¬æŠå¿µãããé£åæ¥çã§ã®æŽ»çšæ¹æ³ãŸã§ã培åºçã«è§£èª¬ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®å®çŸ©ãšåºæ¬æŠå¿µ
ã²ãŒããã£ã±ãŒã·ã§ã³ãšã¯ãã²ãŒã ãã¶ã€ã³ã®èŠçŽ ããã²ãŒã 以å€ã®åéã«å¿çšããããšã§ããŠãŒã¶ãŒã®è¡åãä¿é²ããã¢ãããŒã·ã§ã³ãé«ããææ³ã®ããšãæããŸããå ·äœçã«ã¯ããã€ã³ãå¶åºŠãã©ã³ãã³ã°ããããžã®ç²åŸãªã©ãã²ãŒã ã§äœ¿ãããèŠçŽ ãåãå ¥ããããšã§ããŠãŒã¶ãŒã®èå³ãåŒãä»ããç¶ç¶çãªå©çšãä¿ãããšãã§ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®åºæ¬æŠå¿µã¯ã以äžã®3ã€ã«åããããŸãã
- å ±é ¬ïŒãŠãŒã¶ãŒã®è¡åã«å¯ŸããŠããã€ã³ãããããžãªã©ã®å ±é ¬ãäžããããšã§ãã¢ãããŒã·ã§ã³ãé«ããã
- 競äºïŒã©ã³ãã³ã°ãªã©ãå°å ¥ããããšã§ããŠãŒã¶ãŒéã®ç«¶äºå¿ãç œãããšã³ã²ãŒãžã¡ã³ããåäžãããã
- éææïŒããã·ã§ã³ãã¯ãšã¹ããªã©ãèšå®ãããããã¯ãªã¢ããããšã§éææãäžããç¶ç¶çãªå©çšãä¿ãã
ãããã®èŠçŽ ãé©åã«çµã¿åãããããšã§ããŠãŒã¶ãŒã®è¡åãå€å®¹ãããããžãã¹äžã®ææã«ã€ãªããããšãã§ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ãé£åæ¥çã«äžããã¡ãªãã
ã²ãŒããã£ã±ãŒã·ã§ã³ãé£åæ¥çã«æŽ»çšããããšã§ã以äžã®ãããªã¡ãªãããæåŸ ã§ããŸãã
- 顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžïŒã²ãŒã èŠçŽ ãåãå ¥ããããšã§ã顧客ãšã®æ¥ç¹ãå¢ããããã©ã³ããšã®çµã³ã€ãã匷åã§ããã
- 賌買æ欲ã®åèµ·ïŒãã€ã³ãå¶åºŠãã¯ãŒãã³ãªã©ã®ç¹å žãæäŸããããšã§ã賌買æ欲ãé«ããããšãã§ããã
- 顧客ããŒã¿ã®åéïŒã²ãŒã ãéããŠé¡§å®¢ã®è¡åããŒã¿ãåéããããŒã±ãã£ã³ã°ã«æŽ»çšã§ããã
- ãã©ã³ãã€ã¡ãŒãžã®åäžïŒã²ãŒããã£ã±ãŒã·ã§ã³ãéããŠã楜ããã芪ãã¿ããããã©ã³ãã€ã¡ãŒãžãæ§ç¯ã§ããã
é£åæ¥çã¯ãæ¥åžžçã«æ¶è²»è ãšæ¥ç¹ãæã€æ¥çã§ãããããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšã«ããå¹æã¯å€§ãããšèšããŸãã
é£åæ¥çã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšäºäŸ
é£åæ¥çã§ã¯ããã§ã«å€ãã®äŒæ¥ãã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšããŠããŸãã以äžã«ã代衚çãªäºäŸã玹ä»ããŸãã
- ãã¯ããã«ãïŒãã¯ããã«ãã¯ãã¹ããŒããã©ã³ã¢ããªããã¯ããã«ããå ã§ãã¹ã¿ã³ãã©ãªãŒãå®æœãäžå®æ°ã®ã¹ã¿ã³ããéãããšãç¡æã§ã¡ãã¥ãŒããããããã£ã³ããŒã³ãè¡ã£ãŠããã顧客ã®æ¥åºé »åºŠåäžã«ã€ãªãã£ãŠããã
- ã«ãŽã¡ïŒã«ãŽã¡ã¯ããã«ãŽã¡ éèã¬ãã¹ã³ããšããWebãµã€ããéèšãéèã«é¢ããã¯ã€ãºãã²ãŒã ãæäŸãã楜ãã¿ãªããéèã®ç¥èãæ·±ãããã工倫ãããŠããã
- ã«ã«ããŒïŒã«ã«ããŒã¯ãååããã±ãŒãžã«QRã³ãŒããå°å·ããã¹ããŒããã©ã³ã§èªã¿åãããšã§ããã²ãŒã ãéã¹ãä»çµã¿ãå°å ¥ãååã®è³Œå ¥ãšã²ãŒã ãã¬ã€ãé£åãããããšã§ãååã®èªç¥åºŠåäžãšããŠãŒã¶ãŒãšã®ãšã³ã²ãŒãžã¡ã³ã匷åãå³ã£ãŠããã
- ææ²»ïŒææ²»ã¯ããææ²»ã»ã»ãã¿ã¯ã©ãããšããWebãµã€ããéå¶ãé¢ä¹³é£ã«é¢ããã¢ããã€ã¹ããåè²ãŠã«åœ¹ç«ã€ã³ã³ãã³ããæäŸããäžæ¹ã§ãããåãã®ã²ãŒã ã³ã³ãã³ããçšæãã楜ãã¿ãªãããµã€ããå©çšããŠããã工倫ãããŠããã
ãããã®äºäŸããåããããã«ãé£åæ¥çã§ã¯ãèªç€ŸååããµãŒãã¹ãšã²ãŒããã£ã±ãŒã·ã§ã³ãçµã¿åãããããšã§ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ·±ãããã©ã³ããžã®æçãé«ããåãçµã¿ãè¡ãããŠããŸãã
ä»åŸãããžã¿ã«æè¡ã®é²æ©ã«äŒŽããã²ãŒããã£ã±ãŒã·ã§ã³ã®ææ³ã¯ããã«æŽç·ŽãããŠããããšãäºæ³ãããŸããé£åæ¥çã«ãããŠããèªç€Ÿã®åŒ·ã¿ã掻ããã€ã€ãã²ãŒããã£ã±ãŒã·ã§ã³ãåãå ¥ããããšã§ã顧客ãšã®é¢ä¿æ§ã匷åããããžãã¹ã®æé·ã«ã€ãªããŠããããšãéèŠãšãªãã§ãããã
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãé£åæ¥çã«éãããæ§ã ãªæ¥çã§æŽ»çšãé²ãã§ããŸããå°å£²æ¥çã§ã¯ãã·ã§ããã³ã°ã¢ããªå ã§ã®ãã€ã³ãå¶åºŠããSNSãšã®é£æºã«ããæ å ±æ¡æ£ã®ä¿é²ãªã©ãã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšããããŒã±ãã£ã³ã°æœçãæ°å€ãè¡ãããŠããŸãã
ãŸããæè²ã®åéã§ããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšã泚ç®ãããŠããŸããåŠç¿ã¢ããªå ã§ã®ãã€ã³ãå¶åºŠããã©ã³ãã³ã°æ©èœã®å°å ¥ãªã©ãã²ãŒã èŠçŽ ãåãå ¥ããããšã§ãåŠç¿è ã®ã¢ãããŒã·ã§ã³ãé«ããåŠç¿å¹æãåäžãããåãçµã¿ãè¡ãããŠããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯ã人ã ã®è¡åãå€å®¹ãããæãŸããè¡åãä¿é²ããææ³ãšããŠãä»åŸãããªã掻çšãæåŸ ãããŸããé£åæ¥çã«ãããŠããã²ãŒããã£ã±ãŒã·ã§ã³ãæŠç¥çã«æŽ»çšããããšã§ã顧客ãšã®çµãæ·±ãããã©ã³ã䟡å€ãé«ããŠããããšãéèŠãšãªãã§ãããã
ã²ãŒããã£ã±ãŒã·ã§ã³ãæåãããããã«ã¯ãã¿ãŒã²ãããšãªã顧客局ãé©åã«èšå®ãããã®å奜ãè¡åç¹æ§ãèžãŸããäžã§ãã²ãŒã èŠçŽ ãèšèšããããšãæ±ããããŸããåã«ãã€ã³ãå¶åºŠãå°å ¥ããã ãã§ã¯ãé·æçãªå¹æã¯æåŸ ã§ããŸããã顧客ã«ãšã£ãŠé åçã§ãç¶ç¶çã«å©çšããããªããããªä»æããçã蟌ãããšãéèŠã§ãã
ãŸããã²ãŒããã£ã±ãŒã·ã§ã³ã§åéãã顧客ããŒã¿ãåæããããŒã±ãã£ã³ã°ã«æŽ»çšããããšãå¹æçã§ãã顧客ã®è¡åå±¥æŽãå奜æ§ãææ¡ããããšã§ãããããŒãœãã©ã€ãºãããååææ¡ããµãŒãã¹æäŸãå¯èœãšãªããŸãã
é£åæ¥çã¯ãæ¥åžžç掻ã«æ¬ ãããªãååãæäŸããéèŠãªæ¥çã§ããã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšããããšã§ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ·±ããä¿¡é Œé¢ä¿ãæ§ç¯ããããšãå¯èœãšãªããŸãã顧客ã®å¥åº·çãªé£ç掻ãæ¯æŽãã€ã€ã楜ãããã¯ã¯ã¯ã¯ãããããªäœéšãæäŸããããšããé£åæ¥çã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®ç©¶æ¥µçãªç®æšãšèšããã§ãããã
é£åæ¥çã®äŒæ¥ã«ã¯ãèªç€Ÿã®åŒ·ã¿ã掻ããã€ã€ãã²ãŒããã£ã±ãŒã·ã§ã³ã®å¯èœæ§ãè¿œæ±ããŠããããšãæ±ããããŸããåãªãäžæçãªè©±é¡äœãã§ã¯ãªããé·æçãªèŠç¹ã«ç«ã¡ã顧客ãšã®é¢ä¿æ§ãæ·±åãããããã®æœçãšããŠãã²ãŒããã£ã±ãŒã·ã§ã³ãäœçœ®ã¥ããå¿ èŠããããŸãããã®ããã«ã¯ã瀟å ã®äœå¶ã¥ããããå°é人æã®è²æãªã©ããœããé¢ã§ã®åãçµã¿ãæ¬ ãããŸããã
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãé£åæ¥çã«ã€ãããŒã·ã§ã³ãããããå¯èœæ§ãç§ããææ³ã§ããå é²çãªäºäŸã«åŠã³ã€ã€ãèªç€Ÿã®ç¶æ³ã«åãããŠæè»ã«ã¢ã¬ã³ãžãå ããªãããã²ãŒããã£ã±ãŒã·ã§ã³ã«åãçµãã§ããããšãéèŠãšãªãã§ãããã顧客ã«æãããä¿¡é Œããããã©ã³ããç®æããã²ãŒããã£ã±ãŒã·ã§ã³ãæŠç¥çã«æŽ»çšããŠããããšããé£åæ¥çã®çºå±ã«ã€ãªãããšæåŸ ãããŸãã
é£åæ¥çã§ã²ãŒããã£ã±ãŒã·ã§ã³ãå°å ¥ããããã®æé
é£åæ¥çã«ãããŠã²ãŒããã£ã±ãŒã·ã§ã³ãå¹æçã«å°å ¥ããããã«ã¯ãé©åãªæé ãèžãããšãéèŠã§ããããã§ã¯ãã²ãŒããã£ã±ãŒã·ã§ã³å°å ¥ã®åºæ¬çãªã¹ãããã解説ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³å°å ¥åã®ç®çèšå®ãšçŸç¶åæ
ã²ãŒããã£ã±ãŒã·ã§ã³ãå°å ¥ããåã«ããŸãæ確ãªç®çãèšå®ããå¿ èŠããããŸãã売äžåäžã顧客ãšã³ã²ãŒãžã¡ã³ãã®åŒ·åããã©ã³ãã€ã¡ãŒãžã®åäžãªã©ãäœãéæãããã®ããå ·äœçã«å®çŸ©ããŸãããããã®äžã§ãçŸç¶ã®èª²é¡ãæ¹åç¹ãæŽãåºããã²ãŒããã£ã±ãŒã·ã§ã³ã«ãã£ãŠã©ã®ããã«è§£æ±ºã§ããããæ€èšããŸãã
çŸç¶åæã«ãããŠã¯ã以äžã®ç¹ãæŒãããããšãéèŠã§ãã
- ã¿ãŒã²ãããšãªã顧客局ã®ç¹æ§ãå奜
- èªç€ŸååããµãŒãã¹ã®åŒ·ã¿ãšåŒ±ã¿
- 競åä»ç€Ÿã®ååãšã²ãŒããã£ã±ãŒã·ã§ã³äºäŸ
- å°å ¥ã«å¿ èŠãªäºç®ãäœå¶
ãããã®æ å ±ãæŽçããã²ãŒããã£ã±ãŒã·ã§ã³å°å ¥ã®æ¹åæ§ãæ確åããããšããæåãžã®ç¬¬äžæ©ãšãªããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³èŠçŽ ã®éžå®ãšã·ã¹ãã èšèš
ç®çãšçŸç¶åæãèžãŸããäžã§ãå ·äœçã«ã©ã®ãããªã²ãŒããã£ã±ãŒã·ã§ã³èŠçŽ ãåãå ¥ãããã決å®ããŸãããã€ã³ãå¶åºŠãã©ã³ãã³ã°ããããžã®ç²åŸãªã©ã顧客ãåŒãä»ããã¢ãããŒã·ã§ã³ãé«ããèŠçŽ ãéžå®ããŸãããããã®éãã¿ãŒã²ããå±€ã®ç¹æ§ãèæ ®ãã飜ããããããšãªãé·æçã«å©çšããŠããããä»çµã¿ãèšèšããããšãéèŠã§ãã
ãŸããã²ãŒããã£ã±ãŒã·ã§ã³ãå®çŸããããã®ã·ã¹ãã èšèšãæ¬ ãããŸããããã€ã³ãã®ä»äžã管çãã©ã³ãã³ã°ã®æŽæ°ãªã©ãåæ»ã«éçšã§ããä»çµã¿ãæ§ç¯ããå¿ èŠããããŸããèªç€Ÿã§ã®éçºãé£ããå Žåã¯ãå°éæ¥è ã«äŸé Œããããšãæ€èšããŸãããã
ã²ãŒããã£ã±ãŒã·ã§ã³èŠçŽ ã®éžå®ãšã·ã¹ãã èšèšã«ãããŠã¯ã以äžã®ç¹ã«çæãå¿ èŠã§ãã
- ãŠãŒã¶ãŒã«ãšã£ãŠé åçã§ãç¶ç¶çã«å©çšããããªãèŠçŽ ã®çã蟌ã¿
- èªç€ŸååããµãŒãã¹ãšã®èŠªåæ§ã®é«ã
- å°å ¥ã³ã¹ããšã©ã³ãã³ã°ã³ã¹ãã®ãã©ã³ã¹
- ã»ãã¥ãªãã£é¢ã§ã®å¯Ÿç
ããããç·åçã«å€æããèªç€Ÿã«æé©ãªã²ãŒããã£ã±ãŒã·ã§ã³èŠçŽ ãšã·ã¹ãã ãèšèšããããšãæ±ããããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³å°å ¥åŸã®ã¢ãã¿ãªã³ã°ãšæ¹å
ã²ãŒããã£ã±ãŒã·ã§ã³ã®å°å ¥åŸã¯ãå®æçãªã¢ãã¿ãªã³ã°ãšæ¹åãæ¬ ãããŸããããŠãŒã¶ãŒã®åå¿ãè¡åããŒã¿ãåæããåœåã®ç®çãéæã§ããŠããããæ€èšŒããŸããããæ¹åç¹ãããã°ãéããã«å¯Ÿå¿ããããšãéèŠã§ãã
ã¢ãã¿ãªã³ã°ã«ãããŠã¯ã以äžã®ææšã远跡ããããšãæå¹ã§ãã
- ã²ãŒããã£ã±ãŒã·ã§ã³èŠçŽ ã®å©çšçãšæšç§»
- 顧客ã®ãšã³ã²ãŒãžã¡ã³ãææšïŒæ»åšæéããªããŒãçãªã©ïŒ
- 売äžãå©çãªã©ã®çµå¶ææšãžã®åœ±é¿
- ãŠãŒã¶ãŒããã®ãã£ãŒãããã¯ãè©å€
ãããã®ããŒã¿ãå€è§çã«åæããPDCAãµã€ã¯ã«ãåããªãããã²ãŒããã£ã±ãŒã·ã§ã³ã®éçšãæé©åããŠããããšãæ±ããããŸãããŸãããŠãŒã¶ãŒã®é£œããé²ãããã«ãå®æçã«æ°ããèŠçŽ ãè¿œå ãããªã©ã®å·¥å€«ãå¿ èŠã§ãããã
é£åæ¥çã§ã²ãŒããã£ã±ãŒã·ã§ã³ãæåãããããã«ã¯ãå°å ¥åã®å ¥å¿µãªæºåãšãå°å ¥åŸã®ç¶ç¶çãªæ¹åãæ¬ ãããŸããã顧客ã«æãããé·ã芪ããŸããã²ãŒããã£ã±ãŒã·ã§ã³ãç®æãããã©ã€ïŒãšã©ãŒãéããªãããæé©ãªåœ¢ãè¿œæ±ããŠããããšãéèŠã§ãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯ã顧客ãšã®é¢ä¿æ§ãæ·±åãããããžãã¹ã®æé·ãå éãããæå¹ãªæ段ã§ããé£åæ¥çã®äŒæ¥ã«ã¯ãèªç€Ÿã®åŒ·ã¿ã掻ããã€ã€ãã²ãŒããã£ã±ãŒã·ã§ã³ã®å¯èœæ§ãè¿œæ±ããŠããããšãæ±ããããŸããä»ç€ŸäºäŸãåèã«ããªããããèªç€Ÿãªãªãžãã«ã®èŠçŽ ãçã蟌ã¿ãå·®å¥åãå³ãããšãèèŠã§ãããã
ãŸããã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãããŸã§ãæ段ã§ãããç®çã§ã¯ãããŸããã顧客ã«äŸ¡å€ãæäŸããä¿¡é Œé¢ä¿ãæ§ç¯ããããšããé£åæ¥çã®æ¬è³ªçãªäœ¿åœã ãšããããšãå¿ããŠã¯ãªããŸãããã²ãŒããã£ã±ãŒã·ã§ã³ãéããŠã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããæ·±ãã€ã€ãå®å šã§å¥åº·çãªé£åãæäŸãç¶ããããšããæç¶çãªæé·ã«ã€ãªããã¯ãã§ãã
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãé£åæ¥çã«ã€ãããŒã·ã§ã³ãããããå¯èœæ§ãç§ããææ³ã§ããå é²çãªäºäŸã«åŠã³ã€ã€ãèªç€Ÿã®ç¶æ³ã«åãããŠæè»ã«ã¢ã¬ã³ãžãå ããªãããã²ãŒããã£ã±ãŒã·ã§ã³ã«åãçµãã§ããããšãéèŠãšãªãã§ãããã顧客ã«æãããä¿¡é Œããããã©ã³ããç®æããã²ãŒããã£ã±ãŒã·ã§ã³ãæŠç¥çã«æŽ»çšããŠããããšããé£åæ¥çã®çºå±ã«ã€ãªãããšæåŸ ãããŸãã
é£åæ¥çã®æªæ¥ãåãæãããŒã¯ãŒãã®äžã€ãšããŠãã²ãŒããã£ã±ãŒã·ã§ã³ã泚ç®ãããŠããŸããããžã¿ã«æè¡ã®é²æ©ãšãšãã«ããã®å¯èœæ§ã¯ããã«åºãããèŠããã§ãããã顧客ãšã®çµãæ·±ããé£ã®æ¥œãããæäŸããããŒã«ãšããŠãã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšããããšã§ãé£åæ¥çã¯ãããªãæé·ãéããããã¯ãã§ããæ°ããªæ代ã®å°æ¥ã«åããŠãã²ãŒããã£ã±ãŒã·ã§ã³ãé§äœ¿ããé©æ°çãªåãçµã¿ãæåŸ ãããŸãã
é£åæ¥çã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®èª²é¡ãšå±æ
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯é£åæ¥çã«æ°ããªå¯èœæ§ãããããäžæ¹ã§ãå°å ¥ã«ããã課é¡ãååšããŸããããã§ã¯ãé£åæ¥çç¹æã®èª²é¡ãšãã²ãŒããã£ã±ãŒã·ã§ã³ã®å°æ¥æ§ã«ã€ããŠèå¯ããŸãã
ã²ãŒããã£ã±ãŒã·ã§ã³å°å ¥ã«ããã泚æç¹ãšèª²é¡
é£åæ¥çã«ã²ãŒããã£ã±ãŒã·ã§ã³ãå°å ¥ããéã«ã¯ã以äžã®ãããªæ³šæç¹ãšèª²é¡ã«çæãå¿ èŠã§ãã
- å¥åº·é¢ãžã®é æ ®ïŒé£åã¯å¥åº·ã«çŽçµãããããã²ãŒããã£ã±ãŒã·ã§ã³ãéå°ãªæ¶è²»ãå©é·ããªããã泚æãå¿ èŠã
- æ³èŠå¶ãžã®å¯Ÿå¿ïŒé£å衚瀺æ³ãªã©ãæ¥çç¹æã®æ³èŠå¶ãèžãŸããã²ãŒããã£ã±ãŒã·ã§ã³èšèšãæ±ããããã
- ã¿ãŒã²ããå±€ã®èŠæ¥µãïŒé£åã¯å¹ åºã幎霢局ã察象ãšãªããããã¿ãŒã²ããã«åãããã²ãŒã èŠçŽ ã®éžå®ãéèŠã
- é·æçãªéçšäœå¶ã®æ§ç¯ïŒã²ãŒããã£ã±ãŒã·ã§ã³ã¯äžæçãªæœçã§ã¯ãªããé·æçãªèŠç¹ã§éçšããŠããå¿ èŠãããããã瀟å äœå¶ã®æŽåãäžå¯æ¬ ã
ãããã®èª²é¡ãé©åã«è§£æ±ºããèªç€Ÿã«æé©ãªã²ãŒããã£ã±ãŒã·ã§ã³ãèšèšã»éçšããŠããããšããæåã®éµãæ¡ããŸãã
é£åæ¥çã§ã®ã²ãŒããã£ã±ãŒã·ã§ã³æŽ»çšã®å°æ¥æ§
課é¡ã¯ãããã®ã®ãã²ãŒããã£ã±ãŒã·ã§ã³ã®é£åæ¥çã«ãããå°æ¥æ§ã¯éåžžã«é«ããšèšããŸãã以äžã®ãããªç¹ãããä»åŸã®ãããªã掻çšãæåŸ ãããŠããŸãã
- ããžã¿ã«æè¡ã®é²æ©ïŒARã»VRãªã©ã®æ°æè¡ã«ãããããæ²¡å ¥æã®é«ãã²ãŒããã£ã±ãŒã·ã§ã³äœéšã®æäŸãå¯èœã«ã
- 顧客ããŒã¿ã®æŽ»çšïŒã²ãŒããã£ã±ãŒã·ã§ã³ã§åŸããã顧客ããŒã¿ãåæããããŒãœãã©ã€ãºããããµãŒãã¹æäŸã«ã€ãªããããã
- å¥åº·æèã®é«ãŸãïŒå¥åº·ç®¡çã«ã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšããããšã§ã顧客ã®å¥åº·çãªé£ç掻ããµããŒãã§ããã
- ECåžå Žã®æ¡å€§ïŒãªã³ã©ã€ã³ã§ã®é£å販売ãå¢å ããäžãECãµã€ããšã²ãŒããã£ã±ãŒã·ã§ã³ãé£åãããæ°ããªæœçã泚ç®ãããã
é£ã®ããæ¹ãå€æ§åããäžã§ãã²ãŒããã£ã±ãŒã·ã§ã³ã¯é£åæ¥çã®ã€ãããŒã·ã§ã³ãçœåŒããååšãšããŠããã®éèŠæ§ãããã«é«ãŸã£ãŠããã§ãããã
ã²ãŒããã£ã±ãŒã·ã§ã³ã掻çšããé£åæ¥çã®ã€ãããŒã·ã§ã³
ã²ãŒããã£ã±ãŒã·ã§ã³ã®åãæ倧éã«æŽ»çšããããšã§ãé£åæ¥çã«é©æ°çãªå€åãããããããšãã§ããŸãã以äžã®ãããªã€ãããŒã·ã§ã³ãæåŸ ãããŠããŸãã
- æ°ããªé¡§å®¢äœéšã®åµåºïŒã²ãŒããã£ã±ãŒã·ã§ã³ãéããŠãé£åè³Œå ¥ã調çã楜ãããã¯ã¯ã¯ã¯ããäœéšãžãšæè¯ãããã
- ãã©ã³ããã€ã€ãªãã£ã®åäžïŒã²ãŒã ãéããŠé¡§å®¢ãšã®ãšã³ã²ãŒãžã¡ã³ããæ·±ãããã©ã³ããžã®æçãšä¿¡é Œãé«ããã
- å¥åº·çãªé£ç¿æ £ã®å®çïŒã²ãŒããã£ã±ãŒã·ã§ã³ã§å¥åº·çãªé£åéžæãä¿ãã楜ãã¿ãªããå¥åº·çãªé£ç掻ãéããããæ¯æŽããã
- å ±åµåã®ååéçºïŒã²ãŒã ãéããŠé¡§å®¢ã®å奜ãèŠæãåéãããããååéçºã«ãã£ãŒãããã¯ããå ±åµããã»ã¹ãå®çŸããã
ã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãé£åæ¥çã«æ°ããªäŸ¡å€ãçã¿åºãç¡éã®å¯èœæ§ãç§ããŠããŸããæ¢åã®æ çµã¿ã«ãšããããªãçºæ³åãšã顧客èŠç¹ã«ç«ã£ãäžå¯§ãªèšèšãæ±ããããŸãã
é£åæ¥çã®æªæ¥ã¯ãã²ãŒããã£ã±ãŒã·ã§ã³ãå«ãå é²çãªããžã¿ã«æè¡ãšã®èåã«ãããšèšããã§ããããå€åã®æ¿ããæ代ã«ãã£ãŠãã€ãããŒã·ã§ã³ãæãããææ¢ã«ææŠããŠããäŒæ¥ãã次代ã®ãªãŒããŒãšãªãã¯ãã§ãã顧客ã«å¯ãæ·»ããé£ã®æ¥œãããšå¥åº·ãæäŸãç¶ããããšããé£åæ¥çã®äœ¿åœã§ãããã²ãŒããã£ã±ãŒã·ã§ã³ã¯ãããå®çŸããæåãªæŠåšãšãªãã§ãããã
ã²ãŒããã£ã±ãŒã·ã§ã³ã®ç䟡ãåãããã®ã¯ãå°å ¥åŸã®ç¶ç¶çãªéçšãšæ¹åã«ãããŸããäžæã®è©±é¡æ§ã«æºè¶³ããããšãªããé·æçãªèŠç¹ãæã¡ãç²ã匷ãåãçµãã§ããããšãèèŠã§ããã²ãŒããã£ã±ãŒã·ã§ã³ã®å¯èœæ§ãä¿¡ãããã®å®çŸã«åããŠåªåãéããäŒæ¥ããããé£åæ¥çã®æ°ããªæ代ãåãæããŠãããã®ã§ãã
é£åæ¥çã«ãããã²ãŒããã£ã±ãŒã·ã§ã³æŽ»çšã¯ãŸã ç·ã«å°±ããã°ããã§ããä»åŸããããªãæè¡é©æ°ãšããŠãŒã¶ãŒèŠç¹ã«ç«ã£ãåµæ工倫ã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã¯é£åæ¥çã«ãªããŠã¯ãªããªãååšãšãªã£ãŠããããšã§ããããé£ã®æªæ¥ãå€ããéµã¯ãã²ãŒããã£ã±ãŒã·ã§ã³ã«ãããšèšã£ãŠãéèšã§ã¯ãããŸãããæ¥çã®å£æ ¹ãè¶ããååãšãææ¢ãªãã£ã¬ã³ãžç²Ÿç¥ãæ±ããããŠããŸããã²ãŒããã£ã±ãŒã·ã§ã³ã®ç¡éã®å¯èœæ§ã«æåŸ ãé«ãŸããŸãã
ãŸãšã
é£åæ¥çã«ãããã²ãŒããã£ã±ãŒã·ã§ã³ã®æŽ»çšã¯ã顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžããã©ã³ããã€ã€ãªãã£ã®åŒ·åã«å€§ããªå¹æãæåŸ ã§ããŸããã²ãŒã èŠçŽ ãåãå ¥ããããšã§ãé£åè³Œå ¥ã調çã楜ããã¯ã¯ã¯ã¯ããäœéšãžãšæè¯ããã顧客ãšã®çµãæ·±ããããšãã§ããã§ããããäžæ¹ã§ãå¥åº·é¢ãžã®é æ ®ãæ³èŠå¶ãžã®å¯Ÿå¿ãªã©ãå°å ¥ã«ããã課é¡ã«ãçæãå¿ èŠã§ããããžã¿ã«æè¡ã®é²æ©ãå¥åº·æèã®é«ãŸããèæ¯ã«ãã²ãŒããã£ã±ãŒã·ã§ã³ã®å°æ¥æ§ã¯éåžžã«é«ããšèšããŸããé£åæ¥çã®äŒæ¥ã«ã¯ãèªç€Ÿã®åŒ·ã¿ã掻ããã€ã€ãã²ãŒããã£ã±ãŒã·ã§ã³ã®å¯èœæ§ãè¿œæ±ããã€ãããŒã·ã§ã³ãçœåŒããŠããããšãæåŸ ãããŠããŸãã