1. ã¯ããã«
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1.1. ãœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã«ã€ããŠ
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2. ãœãŒã·ã£ã«ã¡ãã£ã¢ã«ã€ããŠ
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2.1. ãœãŒã·ã£ã«ã¡ãã£ã¢ã®å®çŸ©
ãœãŒã·ã£ã«ã¡ãã£ã¢ãšã¯ãåã ã®ãŠãŒã¶ãæ å ±ãæçš¿ãããã®æ å ±ãä»ã®ãŠãŒã¶ãšå ±æããããšãå¯èœãªãªã³ã©ã€ã³ã®ãã©ãããã©ãŒã ãæããŸããããã§ã®ãæ å ±ããšã¯ããã¹ããç»åãåç»ãªã©å€å²ã«ããããŸãããœãŒã·ã£ã«ã¡ãã£ã¢ã¯ãŠãŒã¶å士ã®ã³ãã¥ãã±ãŒã·ã§ã³ãä¿é²ããåã ãäž»äœçã«æ å ±çºä¿¡ãã§ããæ°ããã¡ãã£ã¢åœ¢åŒã§ãã
2.2. ãœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽå²
åæã®ã€ã³ã¿ãŒãããã®ã¹ããŒãžã§ã¯ãæ å ±ã¯äžæ¹åçã«ãŠã§ããµã€ããããŠãŒã¶ã«æäŸããã圢ãäž»æµã§ãããããã2000幎代ã«å ¥ããšãããã°ãæ¥éã«æ®åãããã«ããåã ã®ãŠãŒã¶ãæ å ±ãçºä¿¡ã§ããããã«ãªããŸãããããžãã¹ãåŠè¡ããæ¥ã ã®ç掻ãŸã§ãå€æ§ãªããŒãã§æ å ±ãçºä¿¡ããããã°ãæé·ããããããœãŒã·ã£ã«ã¡ãã£ã¢ã®ååãšãªã£ããšèšããŸãããã®åŸã¯ãã·ã§ã¢ãããæåãæ¥éã«åºãŸããFacebookãTwitterãšãã£ããã©ãããã©ãŒã ãç»å Žãäžäººã²ãšããæ å ±çºä¿¡è ãšãªãããŸããããå ±æããããšãåžžèãšãªããŸããã
2.3. ãœãŒã·ã£ã«ã¡ãã£ã¢ã®ç¹åŸŽ
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2.4. ãœãŒã·ã£ã«ã¡ãã£ã¢ã®çš®é¡ãšäœ¿çšäŸ
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2.5. ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åœ±é¿å
ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åœ±é¿åã¯çµ¶å€§ã§ãåã ã®æèŠã倧ããªåãæã€ããã«ãªããŸããã宣äŒã»ããŒã±ãã£ã³ã°ãéžæã瀟äŒéåãªã©ãæ§ã ãªåéã§ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åœ±é¿ãèŠãããŸãããããïŒæ å ±ã®èª€äŒæããã©ã€ãã·ãŒåé¡ãªã©ïŒèª²é¡ã䌎ããŸããã§ããããããã®èª²é¡ãããŸãä¹ãè¶ããªããããœãŒã·ã£ã«ã¡ãã£ã¢ã¯ä»ãç掻ã«æ¬ ãããªãååšãšãªã£ãŠããŸãã
3. SNSã«ã€ããŠ
çŸåšãç§ãã¡ã®ç掻ã«æ·±ã浞éããŠãããã®ãšããã°ãééããªãSNSã§ããããããäžäœSNSãšã¯äœãªã®ã§ããããããã®å®çŸ©ãæŽå²ãç¹åŸŽãäž»èŠãªãã©ãããã©ãŒã åã³ãã®ç¹æ§ã圱é¿åãé ã«èŠãŠãããŸãããã
3.1. SNSã®å®çŸ©
SNS, ãŸãã¯ãœãŒã·ã£ã«ãããã¯ãŒãã³ã°ãµãŒãã¹ã¯ãã€ã³ã¿ãŒããããéããŠäººã ãé¡ãåãããã«æ å ±ãå ±æããã³ãã¥ãã±ãŒã·ã§ã³ããšãããã®ãã©ãããã©ãŒã ã®ããšãèšããŸãããŠãŒã¶ãŒå士ãã³ãã¯ã·ã§ã³ã圢æããããŸããŸãªæ å ±ãæèŠã趣å³ãªã©ãå ±æããå Žæã§ãã
3.2. SNSã®æŽå²
SNSã®æŽå²ã¯ã1997幎ã«å§ãŸã£ããšãããŠããŸãããã®å¹Žã«Six Degreesãšããååã®ãŠã§ããµã€ããç»å ŽãããŠãŒã¶ãŒéã§ãããã£ãŒã«ãå ±æãããªã¹ããäœæããæ©èœãåããŠæäŸããŸããã以éãMyspaceãFacebookãTwitterãInstagramãšãã£ãå€ãã®SNSãç»å ŽããçŸåšã«è³ã£ãŠããŸãã
3.3. SNSã®ç¹åŸŽ
SNSã®å€§ããªç¹åŸŽã¯ãåã ã®ãŠãŒã¶ãŒãèªå·±è¡šçŸãè¡ãããŸãä»è ãšã®ã³ãã¯ã·ã§ã³ãéããŠæ å ±ãå ±æã亀æããããšãã§ããç¹ã«ãããŸãããŸãããªã¢ã«ã¿ã€ã æ§ããããã°ããŒãã«ãªã³ãã¥ãã±ãŒã·ã§ã³ãå¯èœã§ãããšããç¹ãç¹åŸŽçã§ãã
3.4. äž»èŠãªSNSãã©ãããã©ãŒã ãšãã®ç¹åŸŽ
代衚çãªSNSãã©ãããã©ãŒã ãšããŠã¯ãFacebookãInstagramãTwitterãLinkedInãªã©ããããŸããFacebookã¯æåãç»åãåç»ãªã©å€å²ã«æž¡ãæ å ±ãæçš¿ã§ããå人ã ãã§ãªãäŒæ¥ãå£äœã掻çšããŸããInstagramã¯ç»åäžå¿ã®å ±æãäž»ã§ãããžã¥ã¢ã«éèŠã®ãã©ã³ãã£ã³ã°ãããŒã±ãã£ã³ã°ã«åœ¹ç«ã¡ãŸããTwitterã¯140æåïŒçŸåšã¯280æåïŒä»¥å ã®çãã¡ãã»ãŒãžãæçš¿ããããšãç¹åŸŽã§ãç¬éçãªæ å ±å ±æãæèŠçºä¿¡ã«äœ¿ãããŸããLinkedInã¯ããžãã¹ãšãã£ãªã¢ã«ç¹åããSNSã§ãäŒæ¥éæ¥è§Šã人æ確ä¿ã«å©çšãããŸãã
3.5. SNSã®åœ±é¿å
SNSã®åœ±é¿åã¯çµ¶å€§ã§ãå人ã®ç掻ã¹ã¿ã€ã«ã ãã§ãªã瀟äŒå šäœã«ã倧ããªåœ±é¿ãäžããŠããŸããäŸãã°ãååè³Œå ¥ã®æ±ºå®ã«ã¯SNSäžã®ã¬ãã¥ãŒãè©äŸ¡ã倧ãã«åœ±é¿ããŸãããŸããæ°ããååããã¬ã³ããåºãŸãéããé£èºçã«éãŸããã°ããŒãã«ã¬ãã«ã§ã®è°è«ãæèŠäº€æãå¯èœãšãªããŸããã
4. ãœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã®éã
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4.1. ç®çã®éã
ãœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã®äžçªã®éãã¯ãããããã®ç®çã«ãããŸãã ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ãæ å ±ãå ±æããåºããããšãäž»ç®çãšããŠããŸããäžæ¹ãSNSã¯ããŠãŒã¶ãŒéã®ã³ãã¥ãã±ãŒã·ã§ã³ãšé¢ä¿æ§ç¯ãç®çãšããŠããŸããäŸãã°ããã¥ãŒã¹ãµã€ããããã°ãªã©ããœãŒã·ã£ã«ã¡ãã£ã¢ã®äžéšãšèšããŸããããããã¯äž»ã«æ å ±äŒéãç®çãšãªããŸãã
4.2. ã³ãã¥ãã±ãŒã·ã§ã³ã®åœ¢åŒã®éã
ã³ãã¥ãã±ãŒã·ã§ã³ã®åœ¢åŒããœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã§ã¯ç°ãªããŸãã ãœãŒã·ã£ã«ã¡ãã£ã¢ã§ã¯äžæ¹çãªæ å ±ã®çºä¿¡ãäžå¿ã§ããã®ã«å¯ŸããSNSã§ã¯åæ¹åçãªã³ãã¥ãã±ãŒã·ã§ã³ãå¯èœã§ããæçš¿ã«å¯Ÿããã³ã¡ã³ãããªã¢ã¯ã·ã§ã³ãªã©ããŠãŒã¶ãŒéã®ã€ã³ã¿ã©ã¯ã·ã§ã³ãSNSã®ç¹åŸŽãšãããŸãã
4.3. ãŠãŒã¶ãŒéã®é¢ä¿ã®éã
ãŠãŒã¶ãŒéã®é¢ä¿æ§ãããœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã®éãã®äžã€ã§ãã SNSã§ã¯ãæ¢ç¥ã®äººã ãšã®ã³ãã¯ã·ã§ã³ãäœãããšãå¯èœã§ãå人ãç¥äººãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãäž»ã«ãªããŸããäžæ¹ããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã¯ãäžè¬çã«ã¯å¿åã®ä»è ãšæ å ±ãå ±æããããšãå€ãã§ãããããã®éããç解ããããšã§ãããããã®ãã©ãããã©ãŒã ã®æŽ»çšæ¹æ³ã圹å²ãç解ããããšãã§ããŸãã
5. ãœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã®é©çšäŸ
ãããŸã§èŠãŠããããã«ããœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã¯æ§ã ãªç¹æ§ãšæ©èœæ§ãåããŠããããããããç¬èªã®å¯èœæ§ãç§ããŠããŸãã次ã«ããããã®é©çšäŸãšããŠãããŒã±ãã£ã³ã°æŠç¥ãå人ãã©ã³ãã£ã³ã°ã§ã®äœ¿çšäŸã«ã€ããŠèŠãŠãããŸãããã
5.1. ããŒã±ãã£ã³ã°æŠç¥ã«ãããé©çšäŸ
ãœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã¯ãåºåãããã¢ãŒã·ã§ã³ããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®åŒ·åãªã©ãããŒã±ãã£ã³ã°æŠç¥ã«ãããŠéèŠãªåœ¹å²ãæãããŠããŸãã
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5.2. å人ãã©ã³ãã£ã³ã°ã«ãããé©çšäŸ
ãœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã¯ãå人ãã©ã³ãã£ã³ã°ã«ãããŠã匷åãªããŒã«ãšãªãåŸãŸããå人ãã©ã³ãã£ã³ã°ãšã¯ãèªåèªèº«ããã©ã³ãã®ããã«èããèªå·±ã®äŸ¡å€ãæ倧åããç®æšéæã«ã€ãªããããã®æŽ»åã®ããšã§ãã
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6. ãŸãšã
ãã®èšäºã§ã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ ãš SNS ã®å®çŸ©ãæŽå²ãç¹åŸŽãçš®é¡ã«ã€ããŠè©³ãã解説ããããããã®éããŸã§èª¬æããŸãããç¹ã«ããã®ç®çã®éããã³ãã¥ãã±ãŒã·ã§ã³ã®åœ¢åŒã®éãããŠãŒã¶ãŒéã®é¢ä¿æ§ã®éããéèŠãªãã€ã³ããšãªããŸãããããããæã€ç¹åŸŽãç解ããããšã§ãå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãå人ãã©ã³ãã£ã³ã°ã®ããã®ãã©ãããã©ãŒã ãšããŠã®å¯èœæ§ãæ倧éã«æŽ»çšã§ããã§ãããã
6.1. ãœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã®ç解ã®éèŠæ§
ããžã¿ã«æ代ã«çããç§ãã¡ã«ãšã£ãŠããœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã«ã€ããŠã®ç解ã¯æ¬ ãããŸããããããã®ãã©ãããã©ãŒã ã¯æ å ±ã®æ¶è²»ãå ±æãã³ãã¥ãã±ãŒã·ã§ã³ã®æ段ãšããŠåã ã®ç掻ã«æ·±ãæ ¹ä»ããŠããŸãããŸããããžãã¹ã«ãããŠã¯ã顧客ãšã®é¢ä¿æ§ç¯ããã©ã³ãã€ã¡ãŒãžã®åœ¢æãååããµãŒãã¹ã®ããã¢ãŒã·ã§ã³ãªã©ãããŸããŸãªçšéã§æŽ»çšãããŠããŸãããœãŒã·ã£ã«ã¡ãã£ã¢ãšSNSã®éããšããããã®ç¹åŸŽãç解ããããšã§ãããã«å ããé©åãªãšãã±ãããå®ãã€ã€ããããã®ããŒã«ãæ倧éã«æŽ»çšããããšãã§ããã§ãããã