1. ããªãŒã©ã³ã¹ãšã¯ïŒ
æåã«ç解ããã¹ãããšã¯ãããªãŒã©ã³ã¹ããšããèšèã®æå³ã§ããçšèªèªäœã¯ããªãŒ(free)+ã©ã³ã¹(lance)ã®çµã¿åããã§ãçŽèš³ãããšãèªç±ãªæ§ããæããŸããããã¯äžäžã®ãšãŒãããã«ãããåå µã®ããšãæãèšèã§ãããçŸä»£ã®ããžãã¹çã§ã¯èªåèªèº«ãéãéçšåœ¢æ ãæãããã«ãªããŸããã
1.1 ããªãŒã©ã³ã¹ã®åºæ¬çãªå®çŸ©
ããªãŒã©ã³ã¹ã¯äžè¬çã«ç¹å®ã®äŒæ¥ã«å±ãããåã ã®ãããžã§ã¯ããä»äºã«å¯ŸããŠèªç±ã«åå ã»è±éã§ããç¬ç«ãããããã§ãã·ã§ãã«ãšå®çŸ©ãããŸãã圌ãã¯èªå·±ã®ã¹ãã«ãå°éç¥èã掻çšããŠãã¯ã©ã€ã¢ã³ãããçŽæ¥åçãåŸãŸããä»äºã®æ¢ãæ¹ã皌ãæ¹ãæéã®ç®¡çãä»äºã®éžæãªã©ããã¹ãŠèªåèªèº«ã§æ±ºããããšãã§ããŸãã
1.2 ããªãŒã©ã³ã¹ã«ãªãã¡ãªãããšãã¡ãªãã
ããªãŒã©ã³ã¹ã«ãªãããšã®ã¡ãªããã«ã¯ãèªåã®ã¹ã±ãžã¥ãŒã«ãèªç±ã«æ±ºããèªç±åºŠãããŸããŸãªå Žæã§ä»äºãã§ããæè»æ§ãèªåèªèº«ã ãã«äŸåããèªç«æ§ããããŸãããŸããäŸãã°æ°ããªã¹ãã«ãç¿åŸããããšã§ãåžå ŽäŸ¡å€ãé«ããŠåå ¥ãå¢ãããã£ã³ã¹ããããŸãã
äžæ¹ã§ãã¡ãªãããç¡ãããã§ã¯ãããŸããããã¹ãŠèªå·±ã®æ±ºå®ã«äŸåããŠãããããçµæçã«çããåé¡ã«å¯ŸããŠå šè²¬ä»»ãè² ãããšã«ãªããŸããä»äºã®ç²åŸç«¶äºãæ¿ãããäžæçã«åå ¥ãéåããå¯èœæ§ããããããå®å®æãæ±ãã人ã«ãšã£ãŠã¯å€§ããªã©ã€ã¹ã¯ãšèšããŸãããŸããèªå·±é瀺ãå¶æ¥æŽ»åãå¿ èŠãšãããããèªå·±PRãèŠæãªæ¹ã«ã¯å€§ããªããŒãã«ãšãªããããããŸããã
2. ããªãŒã©ã³ã¹ãä»äºã倱ãçç±
ããªãŒã©ã³ã¹ãšããŠçãæãããã«ã¯ãèªå·±åçºãç¶ç¶çãªæ å ±ç²åŸãéèŠã§ããäžäººã§ä»äºãé²ãããããèªåèªèº«ãããžãã¹ã®ããããé¢ãã«ããŒããªããã°ãªããŸãããããããæ§ã ãªèŠå ããããªãŒã©ã³ã¹ã¯ä»äºã倱ãããšããããŸããå ·äœçã«ã¯ã以äžã®åã€ã®ç¹ãæããããŸãã
2.1 ã¹ãã«ã®äžè¶³
ããªãŒã©ã³ã¹ãçŽé¢ããæãäžè¬çãªåé¡ã®äžã€ãã¹ãã«ã®äžè¶³ã§ããå°éæ§ã®é«ãæ¥çã§ç«¶äºåãä¿ã€ããã«ã¯ãåžžã«ã¹ãã«ãæŽæ°ãç¶ããããšãå¿ èŠã§ããèªèº«ãæäŸãããµãŒãã¹ã«é¢é£ããæ°ããªæè¡ãææ³ãåºãŠãããã³ã«ããããåŠã³åããèªãã®ããã©ãŒãã³ã¹ã«åæ ãããå¿ èŠããããŸããã¹ãã«ãè¿œãã€ããªããšãæ°ããä»äºãç²åŸããã®ãé£ãããªããŸãã
2.2 çµæžç¶æ³ã®åœ±é¿
次ã«ãçµæžç¶æ³ã®åœ±é¿ãç¡èŠã§ããŸãããããŒã±ããã®ååã«å·Šå³ãããããçµæžãäžèª¿ã«ãªããšãã¯ã©ã€ã¢ã³ããäºç®ãåæžããããæ°èŠãããžã§ã¯ããä¿çã«ããããšããããŸããããã¯ãããªãŒã©ã³ã¹ã®ä»äºãæžãç¶æ³ãçãå¯èœæ§ããããŸããããã«ãçºæ¿ã®å€åãªã©ãåéçãªèŠçŽ ãåãããšããããŸãã
2.3 PRäžè¶³
ããªãŒã©ã³ã¹ã«ãšã£ãŠèªå·±PRã¯æ¬ ãããªã掻åã§ããããããèªåã®å®çžŸãã¹ãã«ããµãŒãã¹ãäžæã«ã¢ããŒã«ããã®ã¯å®¹æãªããšã§ã¯ãããŸãããPR掻åã«æéåããšãã¯ã©ã€ã¢ã³ããä»äºãèŠã€ãããã£ã³ã¹ãéãå¯èœæ§ãé«ãŸããŸããäžå®ã®ãªãºã ã§èªå·±ã¢ããŒã«ãè¡ããååšæãä¿ã€ããšãæ±ããããŸãã
2.4 ãããã¯ãŒã¯ã®äžè¶³
æåŸã«ããããã¯ãŒã¯ã®äžè¶³ãããªãŒã©ã³ã¹ãä»äºã倱ãäžå ãšãªããŸããååŒå ãä»ã®ããªãŒã©ã³ãµãŒãšã®ãããã¯ãŒã¯ã¯ãæ°ããªä»äºã®æ©äŒããããããŸãããããã®é¢ä¿ãç¶æããç©æ¥µçã«äººèãåºããããšã§ãä»äºã®æ©äŒãéãããå®å®çãªåå ¥ãä¿ãŠãããã«ãªããŸãã
以äžã®èŠå ãããããªãŒã©ã³ã¹ãšããŠã®ä»äºã倱ãå¯èœæ§ããããŸãã次ã®ã»ã¯ã·ã§ã³ã§ã¯ãããã®åé¡ã«å¯Ÿããå ·äœçãªå¯Ÿçãã玹ä»ããŸãã
3. ããªãŒã©ã³ã¹ãšããŠä»äºããªãæã®å¯ŸåŠæ³
ããªãŒã©ã³ã¹ãä»äºã倱ãæãããã«èœã¡èŸŒãŸãã«ããã®æ©äŒã掻çšããŠèªå·±æ¹åã«åãçµãããšã倧åã§ãã以äžã«ãå ·äœçãªå¯ŸåŠæ³ãããã€ã玹ä»ããŸãã
3.1 ã¹ãã«ã¢ããã®æ¹æ³
æã ãç§ãã¡ã®ã¹ãã«ã»ãããåžå Žã®èŠæ±ãšäžèŽããªãããšããããŸãããããã£ãå Žåã¯ãèªåã®ã¹ãã«ãæ°ãã磚ãããããã¯æ¢åã®ã¹ãã«ã匷åããŸãããããªã³ã©ã€ã³ã³ãŒã¹ãå©çšããããã¹ãã«ã«é¢é£ããæžç±ãèªãããšã§ãæ°ããªã¹ãã«ã身ã«ã€ããããšãã§ããŸãããŸããé åãè¶ ããŠæ°ããã¹ãã«ãç¿åŸããããšã§ãèªåèªèº«ã®å°éæ§ãæ¡å€§ããããå€ãã®ã¯ã©ã€ã¢ã³ãã®èŠæ±ã«å¿ããããšãå¯èœãšãªããŸãã
3.2 PR掻åã®åŒ·åæ¹æ³
次ã®ã¹ãããã¯ããªãèªèº«ãããå€ãã®äººã ã«ç¥ãããããšã§ãããããã¯PR掻åã匷åããããšã§éæããããšãã§ããŸããèªåã®ãŠã§ããµã€ããSNSã掻çšããŠäœåãå ¬éãããããŒããã©ãªãªãæŽæ°ã»æ¹åãããæ¥çã®ã€ãã³ãã«åå ããŠèªåã®ååãåºãããªã©ããããããªæ¹æ³ããããŸãããã®ããã«ããŠèªåèªèº«ãããåºãç¥ããã次ã®ãããžã§ã¯ããæ¢ãéã®æåçãäžããŸãããã
3.3 ãããã¯ãŒã¯åŒ·åã®æ¹æ³
ããªãŒã©ã³ã¹ã«ãšã£ãŠããããžã§ã¯ããèŠã€ããããäžã€ã®éèŠãªèŠçŽ ã¯ãããã¯ãŒã¯ã§ããæªæ¥ã®ãããžã§ã¯ãã¯ãå人çãªæ¥è§Šãæ¢åã®ã¯ã©ã€ã¢ã³ãããã®çŽ¹ä»ã«ãã£ãŠãã°ãã°çãŸããŸãããšã³ã²ãŒãžã¡ã³ããäœãæéã«ã¯ããããã§ãã·ã§ãã«ãªãããã¯ãŒã¯ãæ¡å€§ããããã«æèçã«æéãæè³ãã¹ãã§ãããã
3.4 財æ¿ç¶æ³ã®å¯Ÿç
æåŸã«ãããªãŒã©ã³ã¹ã¯ãã°ãã°å®å®ããåå ¥ãæã£ãŠããªãããã財æ¿ç®¡çã¯äžå¯æ¬ ã§ããä»äºããªããšãã§ãç掻ãã§ããããã«ãå®æçã«å°é¡ã§ã貯éãããããšãããããããŸãããŸããä»ã®è²¡åç¶æ³ãææ¡ããããã«ãå®æçã«è²¡åã¬ãã¥ãŒãè¡ããå¿ èŠã«å¿ããŠäºç®ãåè©äŸ¡ããŸãããã
èŠããã«ãããªãŒã©ã³ã¹ãä»äºã倱ã£ãŠãçŠããããã®æéãå¯èœãªéããããã¯ãã£ãã«æŽ»çšããŸãããã
4. ããªãŒã©ã³ã¹ãæ¡å€§ããããã®æŠç¥
ããªãŒã©ã³ã¹ãšããŠã¹ãããã¢ããããããã®éèŠãªèŠçŽ ã®äžã€ã¯ãæŠç¥çã«è¡åããããšã§ããæŠç¥æ§ãšããããŒã¯ãŒããããå ·äœçã«ã¯ããŒã±ãããªãµãŒãã®éèŠæ§ããã©ã³ãã£ã³ã°æŠç¥ã®èãæ¹ããããŠããžãã¹ãã©ã³ãã³ã°ã®ã³ããæ·±æãããŠãããŸãããã
4.1 ããŒã±ãããªãµãŒãã®éèŠæ§
ããŒã±ãããªãµãŒããšã¯ããã®èšèã瀺ãããã«ãèªåã掻åããããšããŠããåžå ŽïŒããŒã±ããïŒãç 究ïŒãªãµãŒãïŒããããšã§ããèªåãæã£ãŠããã¹ãã«ãäœã®åžå Žã§éèŠãããã®ãããŸãã競äºè ã¯ã©ã®ãããªæŠç¥ãåã£ãŠããã®ãçã調æ»ããããšã¯ãèªåèªèº«ã®ããžãã¹ãç«æ¡ããçºå±ãããŠããäžã§æ¬ ããããšã®ã§ããªãäœæ¥ãšãªããŸãã
4.2 ãã©ã³ãã£ã³ã°æŠç¥ã®èãæ¹
ãã©ã³ãã£ã³ã°ãšã¯èªåèªèº«ãããã©ã³ãããšããŠæãããã®ãã©ã³ã䟡å€ãé«ããŠããããšãæããŸããèªèº«ã®åŒ·ã¿ãç¹åŸŽãæ倧éã«åŒãç«ãŠãããã«ïŒ°ïŒ²ããã客æ§ããäžå®ã®äŸ¡å€ãšããŠèªèãããååšã«ãªãããšã
ãã©ã³ãã£ã³ã°
ã§ãã
ãã®ãã©ã³ãã£ã³ã°ãããŸããããšãä»äºãæ¢ããŠããéçšã§ãèªåèªèº«ã®ã¹ãã«ãçµéšãããç¹å®ã®ããã©ã³ãããšããŠèŠããŠãããããšãã§ããŸããããã«ãã£ãŠãèªåèªèº«ã®ã¹ãã«ããã®ãã©ã³ãã«å¯ŸããŠã©ã®ããã«åœ¹ç«ã€ã®ããšããèŠç¹ãããèªå·±çŽ¹ä»ãä»äºã®ææ¡ãããã¹ã ãŒãºã«ãªããŸãã
4.3 ããžãã¹ãã©ã³ãã³ã°ã®ã³ã
ããžãã¹ãã©ã³ã¯ãããªãŒã©ã³ã¹ãšããŠã®æŽ»åãã©ã®ããã«é²ããŠãããå ·äœçã«èšç»ãç«ãŠãããšãæããŸããããŒã±ãããªãµãŒãã§åŸãæ å ±ããã©ã³ãã£ã³ã°æŠç¥ãããŸãèåãããå®éã«ã©ãè¡åããŠããã®ãã決å®ããŸãã
ããžãã¹ãã©ã³ãã³ã°ã®ã³ãã¯ãçæçãªç®æšãšé·æçãªç®æšãèšå®ãããã®éæã®ããã«ã©ã®ãããªè¡åããšãã¹ãããå ·äœçã«ããããšã§ãããŸããèšç»ã¯æè»ã«å€æŽãå¯èœãªãã®ã§ããã¹ãã§ãç¶æ³ã«å¿ããŠèšç»ãèŠçŽãããšãéèŠã§ãã
5. ããªãŒã©ã³ã¹æåãžã®éã®ã
å°ãªããã¬ããªãŒã©ã³ãµãŒãããä»äºããªãããšããç¶æ³ã«çŽé¢ãããã®å¯ŸåŠæ³ãæ¢ãææãå¿ ããããŸãããããããã®äžæ¹ã§ãããŸããŸãªåéã§æŽ»èºããŠãããæåããŠããããªãŒã©ã³ã¹ãã®ååšãèŠéããŸããã圌ãã®æåäºäŸãåŠãã ããèªåã ãã®ã¹ã¿ã€ã«ã確ç«ããããé·æçãªèŠç¹ã§ããªãŒã©ã³ã¹æŽ»åãèŠãããšã§ãèªèº«ã®ãã£ãŒã«ããåºããæ¹æ³ãèŠã€ãåºãããšãå¯èœã§ãã
5.1 ããªãŒã©ã³ã¹ã®æåäºäŸ
æåããããªãŒã©ã³ãµãŒã¯ãèªåã®åŸæãªåéã掻ãããèªåã ãã®ã¹ã¿ã€ã«ã§åãããšã§ãæ¥çå ã§ã®å°äœãç¯ãäžããŠããŸããåæ§ã掻ãããæè»ã«å¯Ÿå¿ã§ããç¹ãããªãŒã©ã³ã¹ã®æ倧ã®ç¹é·ã§ããããããæåã«çŽçµããŠããŸãã
5.2 èªåã ãã®ã¹ã¿ã€ã«ã確ç«ããæ¹æ³
ããªãŒã©ã³ã¹ãšããŠæåããããã«ã¯ãèªåã ãã®ã¹ã¿ã€ã«ã確ç«ããããšãéèŠã§ããããã¯ãèªåã®èœåãã¹ãã«ãååã«ç解ãããããæ倧éã«æŽ»ããåãæ¹ãèŠã€ããããšãæå³ããŸããèªåã®åŸæãªããšã奜ããªããšãèªåã®æéãæãæå¹ã«äœ¿ããåãæ¹ãèŠã€ããããšããèªåã ãã®ã¹ã¿ã€ã«ã確ç«ããæåã®äžæ©ã§ãã
5.3 é·æçãªèŠç¹ã§èŠãããªãŒã©ã³ã¹æŽ»å
ããªãŒã©ã³ã¹ãšããŠã®æŽ»åã¯ãçæçãªææã ããèŠãã®ã§ã¯ãªããé·æçãªèŠç¹ã§èŠãããšãéèŠã§ããä»äœãå¿ èŠããå°æ¥äœãå¿ èŠã«ãªãããšããèŠç¹ã§èªåã®èœåã䌞ã°ããèªåã®ãã£ãªã¢ããã©ã³ãã³ã°ããããšãå¿ èŠã§ãã
5.4 èªèº«ã®ãã£ãŒã«ããåºããæ¹æ³
ããªãŒã©ã³ã¹ãšããŠã®ãã£ãŒã«ããåºããããã«ã¯ãæ°ããæè¡ãç¥èãåŠã³ã絶ããæé·ãç¶ããããšãå¿ èŠã§ããç¹ã«ãåžžã«æ°ããæ å ±ãåãå ¥ããèªåã®ã¹ãã«ã»ãããæŽæ°ããããšãæ±ããããŸãã
6. ãŸãšã
æ¬èšäºã§ã¯ããŸãããªãŒã©ã³ã¹ã«ã€ããŠã®åºæ¬çãªç解ãæ·±ãããªãä»äºãé絶ããããšãããã®ããšããçç±ãèå¯ããŸããããããŠãä»äºããªãæã®å¯ŸåŠæ³ããããå€ãã®ä»äºãç²åŸããããã®æŠç¥ãŸã§åŠã³ãŸããããããã®äžãããããªãŒã©ã³ã¹ãšããŠçãæ®ãããã®å ·äœçã«ã€ããŠãŸãšããæªæ¥ãžåããŠã©ã®ããã«é²ãã¹ããã«ã€ããŠãèå¯ããŸããã
6.1 ããªãŒã©ã³ã¹ãšããŠçãæ®ãããã®å ·äœç
ããªãŒã©ã³ã¹ãšããŠçãæ®ãããã«ã¯ãèªèº«ã®ã¹ãã«ãåžžã«åäžãããããšãéèŠã§ãããã®æ¹æ³ãšããŠããªã³ã©ã€ã³åŠç¿ãå®åçµéšãªã©ããããŸãã
ãŸããPR掻åãå¿ èŠäžå¯æ¬ ã§ããããŒããã©ãªãªã®äœæãSNSã掻çšããèªèº«ã®ååšãåºãç¥ãããããšãæ±ããããŸãããããŠãä»ã®ããªãŒã©ã³ã¹ãã客æ§ãšã®äººèäœããæ ãããä»äºã®æ©äŒãå¢ããããšã倧äºã§ãã
ããã«ãçµæžçãªå®å®ãæ±ããããŸãã貯éãå¯æ¥ãªã©ããããšããæã®ããã®è³éæºã確ä¿ããŠãããŸãããã
6.2 ããªãŒã©ã³ã¹ãšããŠã®æªæ¥ãžåããŠ
ããªãŒã©ã³ã¹ãšããŠã®æªæ¥ãèŠæ®ããããã«ã¯ãèªåã ãã®ã¹ã¿ã€ã«ã確ç«ããèªèº«ã®ãã£ãŒã«ããåºããããšãå¿ èŠã§ãã
ããŒã±ãããªãµãŒããè¡ããèªåã®ã¹ãã«ãæ±ããããåžå Žãæ¢ããããã«èªèº«ã®ãã©ã³ããåµãäžããŸããããããžãã¹ãã©ã³ãæã€ããšãéèŠã§ãå ·äœçãªç®æšãšããã«åããéã®ããèšå®ããŸãã
æåŸã«ãããªãŒã©ã³ã¹æŽ»åã¯é·æçãªèŠç¹ã§èŠãããšãæ±ããããŸããäžæçãªä»äºã®é絶ãã¯é¿ããããªãããšããããŸããããããä¹ãè¶ããããã®å¯Ÿçãšãé·æçãªæé·ãç®æãããã®æŠç¥ãæã€ããšãèå¿ã§ãã
ããªãŒã©ã³ã¹ãšããŠã®ç涯ãéããŠã®æåãç®æããŸãããã