1. ã¯ããã«
è¿å¹Žãå€çš®å€æ§ãªåãæ¹ãããäžã§ãããããåºå®ã®è·å Žã§ãªããèªç±ãªåœ¢ã§ä»äºããããæ¥åå§èšãã泚ç®ãããŠããŸããæ¥åå§èšãšã¯ãå ·äœçãªæ¥åã®éè¡ã第äžè ã«å§ããããšãæãããã®å ±é ¬æ¹åŒãç¹åŸŽçã§ããããã§ã¯ããæ¥åå§èšãšã¯äœãããããã«äŒŽããå ±é ¬äœç³»ã®ç¹åŸŽãããããããã解説ããŠãããŸãã
1.1 æ¥åå§èšãšã¯
ãæ¥åå§èšãã¯ãããç¹å®ã®æ¥åãèªåèªèº«ã§è¡ãã®ã§ã¯ãªãããå§èšè ããšãªã人ãäŒæ¥ã«äŸé ŒããŠããåèšè ããšããŠä»äºãè«ãè² ã圢æ ã®ããšãèšããŸãã幎ååºåãåãæ¹ã決ãŸã£ãŠããäžè¬çãªãµã©ãªãŒãã³ãšã¯éããåèšè ã¯èªå·±ã®ã¹ãã«ãæéã掻ãããèªç±ãªåãæ¹ãå¯èœã§ãã
æ¥åå§èšã¯ãITæ¥çãã¯ãªãšã€ãã£ãæ¥çãå°éçãªç¥èãæè¡ãå¿ èŠãšããåéã§ããèŠãããŸãããã®çç±ã¯ãæ¥åããšã«ç¹å®ã®ã¹ãã«ãçµéšãæ±ããããããããã®æ¥åãåŸæãšããå人ãå£äœã«äŸé Œããããšã§ãããå¹ççã§è³ªã®é«ãçµæãæåŸ ããããšãã§ããŸãã
1.2 æ¥åå§èšç¹æã®å ±é ¬äœç³»ã®ç¹åŸŽã«ã€ããŠ
æ¥åå§èšã®å ±é ¬äœç³»ã¯ãéçšããšã¯ç°ãªããå€æ§æ§ãæã£ãŠããŸããäžè¬çãªçµŠäžäœç³»ãšã¯éããå ±é ¬ã¯æ¥åã®å 容ãéè¡åºŠãæéã«ãã£ãŠå€åãã決å®ãããŸããå ±é ¬ã¯ãèŠä»¶ãæºãããäžã§ãå®äºããæ¥åããšã«æ¯æãããããšãã»ãšãã©ã§ãã
å ·äœçã«ã¯ããæ絊å¶ããæ¥çµŠå¶ã»æ絊å¶ããææå ±é ¬åãããããžã§ã¯ãåããªã©ã®å ±é ¬åœ¢åŒããããŸãããããã¯æ¥åã®å 容ãé£æ床ãå¿ èŠãªæéãªã©ã«ãããéžæãã圢æ ãç°ãªããŸããå ·äœçãªå ±é ¬åœ¢åŒã«ã€ããŠã¯ãåŸè¿°ã®ç« ã§è©³ãã解説ããŸãã
ããã«ãæ¥åå§èšã®å ±é ¬ã«ã¯çšéã®åé¡ãé¢ãã£ãŠããŸããåèšè ãäºæ¥äž»ãšã¿ãªããããããå ±é ¬ããäžå®ã®çšéãçŽããå¿ èŠããããŸãããã®ç¹ãåŸè¿°ã®ãæ¥åå§èšã®å ±é ¬ã«ãŸã€ããçšéã®åé¡ãã®ç« ã§è§£èª¬ããŸãã
以äžãæ¥åå§èšãšããã«äŒŽãå ±é ¬äœç³»ã®ç¹åŸŽã«ã€ããŠã®åºæ¬çãªè§£èª¬ã§ããããããç解ããäžã§ã以äžã®ç« ã§ã¯ãå ·äœçãªå ±é ¬ã®åœ¢æ ã決å®æ¹æ³ã亀æžæ¹æ³ãªã©ã«ã€ããŠæ·±å ãããŠãããŸãã
2. æ¥åå§èšã®å ±é ¬ã®çš®é¡ãšãã®ç¹åŸŽ
æ¥åå§èšãšãã圢æ ã§ã®å ±é ¬ã¯å€çš®å€æ§ã§ããããã®çš®é¡ãšç¹åŸŽãç解ããããšã¯ãèªèº«ã®ã¹ãã«ãæéãé©åã«è©äŸ¡ããå ¬å¹³ãªå¥çŽãçµã¶ããã«éèŠãšãªããŸãã
2.1 éçšåœ¢æ ãšå ±é ¬ã®åœ¢æ ã®é¢ä¿
ãŸããæ¥åå§èšãšããéçšåœ¢æ ã¯ãæ£ç€Ÿå¡ãããŒãã¿ã€ã ã®ãããªéçšå¥çŽãšã¯ç°ãªãããããŸã§ç¹å®ã®æ¥åãè«ãè² ãå¥çŽã§ãããã®ããå ±é ¬ã®åœ¢æ ãäžæŠã«ã¯å®ãããããæ¥åå 容ãåã ã®èœåãæéãªã©ã«ãã圢æ ã¯ç°ãªããŸãã
2.2 æ絊å¶ã®å ±é ¬ã«ã€ããŠ
æ絊å¶ã®å ±é ¬ã¯ãæäŸãããµãŒãã¹ãæéãšãšãã«å€åãããããªæ¥åã«é©ããŠããŸããæéã«å¯Ÿããè©äŸ¡ãæ確ã§ãããããæé管çãéèŠãšãªããŸãããŸããæ¥åéãå¢ããå Žåã§ãå®å®ããå ±é ¬ãåŸããããšããã¡ãªããããããŸãã
2.3 æ¥çµŠå¶ã»æ絊å¶ã®å ±é ¬ã«ã€ããŠ
æ¥çµŠå¶ã»æ絊å¶ã®å ±é ¬ã¯ãæ¯æ¥ãŸãã¯æ¯æäžå®ã®æ¥åãè¡ãå Žåã«é©ããŠããŸããæ絊å¶ãšç°ãªããé·æéåããå Žåã§ãå ±é ¬ãå€ãããªããããå¹ççã«åããã¹ãã«ãç°å¢ãæŽããããšãæ±ããããŸãã
2.4 ææå ±é ¬åã®å ±é ¬ã«ã€ããŠ
äžæ¹ãææå ±é ¬åã®å ±é ¬ã¯ãæ¥åã®ææã«å¯ŸããŠè©äŸ¡ããªãããŸããææã«å¯ŸããŠé«ãå ±é ¬ãæåŸ ã§ããåé¢ãææãåºãããã®ãªã¹ã¯ãèªèº«ã§è² ãå¿ èŠããããŸããææå ±é ¬åã¯ãèªèº«ã®ã¹ãã«ãçµéšã«èªä¿¡ããããããã掻ãããŠææãåºããããšã確信ã§ããå Žåã«é©ããŠããŸãã
2.5 ãããžã§ã¯ãåã®å ±é ¬ã«ã€ããŠ
ãããžã§ã¯ãåã®å ±é ¬ã¯ãç¹å®ã®ãããžã§ã¯ãã«å¯Ÿããå ±é ¬ãšãªããŸãããããžã§ã¯ãã®èŠæš¡ãæéãå 容ã«ãã£ãŠå ±é ¬ã決å®ããããã®ãããžã§ã¯ããå®äºãããŸã§äžå®ã®å ±é ¬ãåŸããããšããç¹åŸŽããããŸãããã ãããããžã§ã¯ããé·æã«ãããå Žåã¯ãã®éæ°ããªä»äºãåããããªããšãããªã¹ã¯ããããŸãã
3. æ¥åå§èšã®å ±é ¬ã®æ±ºãæ¹
æ¥åå§èšã®å ±é ¬ã決ããããã«ã¯ãè©äŸ¡ææšã«æ ¹ãããé©åãªå ±é ¬ãèšå®ããå¿ èŠããããŸããå ±é ¬ã®èšå®ã¯ãèªå·±äŸ¡å€ã®ç解ãåžå ŽäŸ¡æ Œã®èª¿æ»ããããŠå°éæ§ã®è©äŸ¡ã«ãã£ãŠæ±ºãŸããŸãã以äžã«ã詳现ãªè§£èª¬ãè¡ããŸãã
3.1 å ±é ¬ã決å®ããäžã§ã®ãã€ã³ã
å ±é ¬ã決å®ããäžã§ã®ãã€ã³ãã¯ãèªåã®ã¹ãã«ãšçµéšå€ãæ£ç¢ºã«ç解ããããšã§ããèªåèªèº«ã®åŒ·ã¿ãå°éæ§ãäžæãè©äŸ¡ãããããã«ããããã®èŠçŽ ãå ·äœçã«ç€ºãããšãéèŠã§ãããŸããèªåã®æ¥åã®ç¹æ§ãç解ãããããã©ã®çšåºŠã®äŸ¡å€ãæã€ã®ããææ¡ããå¿ èŠããããŸããæã«ã¯ããã®äŸ¡å€ãã¯ã©ã€ã¢ã³ãã«æ確ã«äŒããããã®äº€æžæè¡ãå¿ èŠãšãªããŸãã
3.2 åžå ŽäŸ¡æ Œã®èª¿æ»æ¹æ³
次ã«ãåžå ŽäŸ¡æ Œã®èª¿æ»ã«ã€ããŠè§£èª¬ããŸããåžå ŽäŸ¡æ Œã®ææ¡ã¯ãé©æ£ãªå ±é ¬é¡ãèšå®ããããã®å€§ããªææšã«ãªããŸããèªèº«ã®ã¹ãã«ã¬ãã«ãçµéšå€ããæ¥çã®äžè¬çãªåºæºã«å¯ŸããŠã©ã®çšåºŠãªã®ãããèŠæ¥µããããšãã§ããŸãã
äŸ¡æ Œèª¿æ»ã®æ¹æ³ã®äžã€ãšããŠãåæ¥è ã®å ±é ¬ã確èªããæ¹æ³ããããŸããSNSãæ¥çå°éã®æ²ç€ºæ¿ãåæ¥è å士ã®ãããã¯ãŒãã³ã°ãªã©ãéããŠãæ å ±åéãè¡ãããšãã§ããŸãããŸããæ¥çå£äœãçºè¡šããè³æããå ¬çãªåŽåçµ±èšãåç §ããã®ãå¹æçã§ãã
3.3 èªå·±äŸ¡å€ã®è©äŸ¡ã»èŠçŽãæ¹æ³
å ±é ¬ã決å®ããæåŸã®ã¹ããããšããŠãèªåèªèº«ã®äŸ¡å€ãè©äŸ¡ã»èŠçŽãæ¹æ³ã«ã€ããŠèª¬æããŸãããŸããèªåã®ã¹ãã«ãç¥èãçµéšãå·éã«èŠã€ãçŽããããããã©ã®çšåºŠã®äŸ¡å€ãæã€ã®ããåæããŸããããããã顧客ããæ±ããããåžå Žã®éèŠãšã©ãã ãåèŽããŠããã®ããèããããšãéèŠã§ãã
䟡å€ã®èŠçŽãæ¹æ³ãšããŠã¯ãäŸãã°æ°ããã¹ãã«ã身ã«ã€ãããå°éçãªèªå®è³æ ŒãååŸãããå ¬çãªè©äŸ¡ãåãããªã©ããããŸãããããã«ãã£ãŠãèªå·±äŸ¡å€ãé«ããããšãã§ããŸãããããŠãã®äŸ¡å€ãé«ãŸãã°ãããã«èŠåã£ãå ±é ¬ãåŸãããšãå¯èœãšãªããŸãã
4. æ¥åå§èšã®å ±é ¬ã®äº€æžæ¹æ³
ããŠãããããã¯æ¥åå§èšã®å ±é ¬ã®äº€æžæ¹æ³ã«ã€ããŠè¿°ã¹ãŠãããŸããããå ±é ¬ã¯åœç¶ãªããæ¥åå§èšè ã«ãšã£ãŠéåžžã«éèŠãªãã€ã³ãã§ãããé©åãªåŽå察䟡ãåŸãããã«ã亀æžåãæ±ããããŸãã
4.1 å ±é ¬äº€æžãããäžã§ã®å¿æ§ã
å ±é ¬äº€æžãããäžã§å€§åãªã®ã¯èªåã®ã¹ãã«ãšåŽåæéãäœäŸ¡å€ããã®ããã¢ããŒã«ããããšã§ãããããããšã«èªåãçŽåŸã®ããå ±é ¬ãåŸãããã«ã¯æ éãªäº€æžãå¿ é ã§ãã
äžæ¹ã§äº€æžã¯2ã€ã®æèŠãããåãããããã»ã¹ã§ãããäž¡è ãçŽåŸããéé¡ãèŠã€ããããã®ãã®ã§ããçžæã®ç«å Žãå°éããäºãã®ç解ãæ·±ããªããé²ããããšã倧åã§ãã
4.2 å ·äœçãªå ±é ¬äº€æžã®ã¹ããããšãã€ã³ã
å ±é ¬äº€æžã®ã¹ãããã¯å€§ããåããŠä»¥äžã®3ã€ã§ãã
1. èªåã®ã¹ãã«ãšåŽåæéã®äŸ¡å€ãæ確ã«ãã 2. åžå ŽäŸ¡æ ŒããªãµãŒããã 3. å ·äœçãªæ°åãæ瀺ããçžæã®åå¿ãèŠã
ãŸãäžã€ç®ã®èªåã®ã¹ãã«ãšåŽåæéã®äŸ¡å€ãæ確ã«ããããšã¯ãèªå·±äŸ¡å€ã確èªããèªèº«ã®å ±é ¬ã«å®å®æ§ãããããããšã«ç¹ãããŸãã
äºã€ç®ã®åžå ŽäŸ¡æ ŒããªãµãŒãããããšã¯ãèªèº«ã®ã¹ãã«ããããã§å£²ãããŠããããç¥ãããã§éèŠã§ããæ å ±ã¯ã€ã³ã¿ãŒããããæ¥çå£äœã®çºè¡šã人æ仲ä»äŒç€Ÿãªã©ããåŸãããŸãã
ãããŠæçµã¹ãããã§ããå ·äœçãªæ°åãæ瀺ããçžæã®åå¿ãèŠããšããã®ã¯ãèªèº«ã®äŸ¡å€ãç解ããäžã§ãèªåãçŽåŸããå ±é ¬ãåŸãããã®ã¢ã¯ã·ã§ã³ã§ããæ°åãåºãéã¯èªèº«ã®èããäŸ¡æ Œã«æ ¹æ ãæ·»ããããšãéèŠã§ãã
4.3 亀æžãããŸãè¡ããªãå Žåã®å¯ŸåŠæ³
ãã亀æžãããŸããããªãå Žåã§ãããŸãã¯å·éã«å¯ŸåŠããããšãéµã§ããç¡çã«æŒãéããšããæ段ããããŸããããããçžæã«è¯ãå°è±¡ãæããããŸãã§ãããã®å Žåã¯äº€æžã®ããæ¹ãåèãããŸãã¯ä»ã®æ¡ä»¶ãæ¢ããšããéžæè¢ãå¿ èŠã§ãã
ãšã¯ãããå¿ ãããå ±é ¬ã®é¡ã ããéèŠãªããã§ã¯ãªãããéç°å¢ãèªå·±æé·ã®æ©äŒããŸãèªåã®ããããä»äºå 容ã§ãããªã©ãå ±é ¬ä»¥å€ã«äŸ¡å€ãèŠãã ããèŠçŽ ãèæ ®ããããšã倧åã§ãã
5. æ¥åå§èšã®å ±é ¬ã®åãåãæ¹
æ¥åå§èšåœ¢åŒã®å ±é ¬ã®åãåãæ¹ã«ã€ããŠèª¬æããŸããæ¥åå§èšã§ã¯éçšå¥çŽãšã¯ç°ãªããå ±é ¬ããã€ãã©ã®ããã«åãåããã®ããç解ããããšã¯éèŠã§ãã
5.1 å ±é ¬åé ã®æµã
å ±é ¬ã®åãåãã¯ãäžè¬çã«ã¯ä»¥äžã®æµãã§è¡ãããŸãã
1. æ¥åãå®äºããäŸé Œè ã«å ±åãã 2. äŸé Œè ãæ¥åã®ææã確èªããåé¡ããªããã°æ¿èªãã 3. æ¿èªåŸãå ±é ¬ã®è«æ±ãè¡ã 4. è«æ±æžãããšã«ãäŸé Œè ãå ±é ¬ãæ¯æã
ãã ããå¥çŽã«ãã£ãŠã¯ãæ¥åå®äºåã«äžéšåæããåãåãããŒãã»æ¯æããæ¥åã®é²è¡ç¶æ³ã«åãããŠåå²ããããªã©ãæ§ã ãªåœ¢æ ããããŸããå¥çŽæã«è©³çŽ°ã確èªããç解ããäžã§åæããããšãå¿ èŠã§ãã
5.2 é 延ã»æªæãæã®å¯Ÿç
å Žåã«ãã£ãŠã¯ãå ±é ¬ã®æ¯æããé ããããŸãã¯æ¯æãããªããšããäºæ ãçºçããããšããããŸãããã®ãããªå Žåã¯ãã©ã®ãããªå¯Ÿçãåãã°ããã®ã§ããããã
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é 延ã»æªæãã¯ãæ¥åå§èšè ã«ãšã£ãŠé倧ãªåé¡ã§ãã察çããã¡ããšèããŠããããšã§ãåé¡ãçãããšãã«è¿ éãã€é©åã«å¯Ÿå¿ããããšãå¯èœãšãªããŸãã
6.æ¥åå§èšã®å ±é ¬ã«ãŸã€ããçšéã®åé¡
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6.1 æåŸçšã»æ¶è²»çšã«ã€ããŠ
æ¥åå§èšã®å ±é ¬ã¯ãæåŸçšã®å¯Ÿè±¡ãšãªããŸããå ±é ¬é¡ã«ããçšçãå€åãã幎éæåŸã19.5äžåãè¶ ããå Žåã«ã¯ãæåŸçšã課çšãããããšãšãªããŸããæåŸçšã¯èªå·±ç³åå¶åºŠãšãªã£ãŠããã確å®ç³åã®æéã«å¿ èŠæžé¡ãæåºããçŽçšããå¿ èŠããããŸãã
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6.2 éè²ç³åãšçœè²ç³åã®éããšã¯
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6.3 幎æ«èª¿æŽãšç¢ºå®ç³åã«ã€ããŠ
èªå¶æ¥è ãããªãŒã©ã³ã¹ãšãã£ãæ¥åå§èšè ã¯ã幎æ«èª¿æŽã§ã¯ãªã確å®ç³åãè¡ããŸããããã¯ãéãäž»ãšã®é¢ä¿æ§ãå ±é ¬ã®åœ¢åŒãç°ãªãããã§ãã幎æ«èª¿æŽã¯ãç¹ã«ãµã©ãªãŒãã³çã®éçšè ãæåŸçšãäŒç€Ÿã«èšç®ã»çŽä»ããŠãããå¶åºŠãæããŸãã
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