ããžã¿ã«æ代ã®å°æ¥ã¯ããžãã¹æŠç¥ã«ãé©æ°ãå¿ èŠãšããŠããŸããç¹ã«ç·åå瀟ã¯ããã®å€è§çãªããžãã¹ã¢ãã«ãæ¯ããããŒã±ãã£ã³ã°ææ³ãšããŠãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®éèŠæ§ãé«ãŸã£ãŠããŸãããã®èšäºã§ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åºæ¬ãããç·åå瀟ã«ç¹åããæŠç¥ãå®è·µçãªéçšæ¹æ³ã«è³ããŸã§ããã®å šè²ããããããã解説ããŠãããŸããæ¥çå ã§ã®ç«¶äºåªäœæ§ãé«ãã顧客ãšã®è¯å¥œãªé¢ä¿ãæ§ç¯ããããã«ã¯ãé©åãªã³ã³ãã³ãæŠç¥ãäžå¯æ¬ ã§ããæ¯éæåŸãŸã§ãäžèªãã ããã
ç·åå瀟ã«ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å¿ èŠæ§
çµæžã®ã°ããŒããªãŒãŒã·ã§ã³ãšæ å ±åã®é²å±
çµæžãã°ããŒãã«åããã«ã€ããŠãç·åå瀟ã¯äžçåå°ã®åžå Žãšé¡§å®¢ã«å¯Ÿå¿ããå¿ èŠæ§ãé«ãŸã£ãŠããŸããæ å ±åã®é²å±ã¯æ¶è²»è ã補åã ãã§ãªãããã©ã³ããæäŸãã䟡å€ãã¹ããŒãªãŒã«ã泚ç®ããããã«å€åãããŸãããåŸã£ãŠãç·åå瀟ã¯å€åœç±ã«åºãã顧客矀ã«é©åã«ãªãŒãããä¿¡é Œé¢ä¿ãç¯ãããã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ãå¿ èŠäžå¯æ¬ ã§ãã
æ å ±ãç¬æã«äžçäžã§å ±æãããçŸåšãç·åå瀟ã¯æ å ±æäŸã®è³ªãšé床ãäžããŠã顧客ã®é¢å¿ãåŒãä»ããªããã°ãªããŸãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãã¿ãŒã²ããåžå Žã®ããŒãºã«åãããè³æãæ å ±ãæäŸãã䟡å€ããæ¥ç¹ãäœãåºããŸãã
ã°ããŒãã«åãšæ å ±åã«é©å¿ããããšã§ãç·åå瀟ã¯åžå Žã®å€åã«ææã«ãªãããã®å€åãå©çšããæ°ããªããžãã¹ãã£ã³ã¹ãèŠåºãããšãã§ããŸããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãã®é©å¿ãšé²åãä¿é²ããããã«äžå¯æ¬ ãªæŠç¥ã§ãã
ç·åå瀟ã®ããžãã¹ã¢ãã«ãšã³ã³ãã³ãããŒã±ãã£ã³ã°ã®é¢ä¿
ç·åå瀟ã®ããžãã¹ã¢ãã«ã¯ååã®è²¿æã ãã§ãªãããµãŒãã¹ãæè¡ãåžå Žæ å ±ã®æäŸãªã©å€å²ã«æž¡ããŸãããã®è€éãªããžãã¹æ§é ãäŒãã顧客ãšã®ã€ãªãããæ·±ããããã«ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãå¹æçã§ããæ å ±ãåããããããé åçã«äŒããããšã§ãé¢ä¿æ§ã®æ§ç¯ãšããžãã¹ã®æ¡å€§ãç®ãããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãéããŠç·åå瀟ã¯ãã®å°éç¥èã瀺ããæ¥çå ã«ãããæš©åšãšèŠãªãããããã«ãªããŸãã䟡å€ããã³ã³ãã³ããæäŸããããšã§ã顧客ã®æ±ºå®ã«åœ±é¿ãäžããé·æçãªé¢ä¿ãç¯ãããããªããŸãã
ããã«ãã³ã³ãã³ããéããŠãç·åå瀟ã¯æ°ããªããžãã¹æ©äŒãæ¢æ±ããæ¢å顧客ãšã®é¢ä¿ã匷åãããšåæã«ãæœåšé¡§å®¢ãšã®æ¥ç¹ãäœãåºãããšãå¯èœã«ãªããŸãããã®ã¢ãããŒãããããžãã¹ã¢ãã«ã®æåãä¿é²ããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãå®æœããã¡ãªãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãå®æœããæ倧ã®ã¡ãªããã¯ããã©ã³ãèªç¥åºŠã®åäžãšä¿¡é Œã®æ§ç¯ã§ããé«å質ãªã³ã³ãã³ããäžè²«ããŠæäŸããããšã§ãç·åå瀟ã¯æ¥çã®æèãªãŒããŒã·ãããæ§ç¯ããè©å€ãé«ããããšãã§ããŸãã
ãŸããæçãªæ å ±ãæäŸããããšã§ããŠã§ããµã€ãã®èšªåè ããªãŒããžãšå€æããããããå®éã®å£²äžã«çµã³ã€ããå¯èœæ§ãé«ãŸããŸããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ã顧客ã®é¢å¿ãåŒãæ°ããåæããµãŒãã¹ãããã¢ãŒãããã®ã«ãæå¹ãªæ段ã§ãã
ããã«ãé©åãªã³ã³ãã³ãæŠç¥ã«ãããæ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒã®èŠ³ç¹ãããå©çãåŸãããšãã§ããããå€ãã®ãªã³ã©ã€ã³ãã©ãã£ãã¯ãéãã究極çã«ã¯ãªãŒããšå£²äžã®å¢å ã«ç¹ãããŸãã
æ¥çå ã§ã®ç«¶äºåªäœæ§ãé«ããã³ã³ãã³ãæŠç¥
競äºãæ¿ããæ¥çå ã§ç·åå瀟ãåªäœã«ç«ã€ããã«ã¯ãå¹æçãªã³ã³ãã³ãæŠç¥ãå¿ èŠã§ãããã®ããã«ã¯ãæ¥çã®ååã«åãããæ å ±æäŸãšãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«é¿ãã¡ãã»ãŒãžã®çºä¿¡ãæ±ããããŸãã
ç·åå瀟ã¯ç¹å®ã®å°åãç£æ¥ã»ã¯ã¿ãŒã«ç¹åããã³ã³ãã³ããäœæããããšã§ããã®é åã§ã®å°éç¥èãã¢ããŒã«ããã¿ãŒã²ããåžå Žå ã§ã®èŠèªæ§ãé«ããããšãã§ããŸããããã«ãã£ãŠãä»ç€Ÿãšåºå¥ãããç¬èªã®ãã©ã³ãããžã·ã§ã³ã確ç«ããããšãå¯èœã§ãã
ãŸããã¹ããŒãªãŒããªã³ã°ãçšããã³ã³ãã³ããå±éããããšã§ãèªè ã«ææ çãªã€ãªãããäœãåºãããã匷ãå°è±¡ãäžããããšãã§ããŸããæåããã³ã³ãã³ãæŠç¥ã¯ã顧客ãã€ã€ã«ãã£ã®åäžãšå ±ã«ç·åå瀟ã®æ¥åãšæé·ãåŸæŒãããããšãšãªãã§ãããã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åºç€ç¥è
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯äœã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ã䟡å€ããæ å ±ããšã³ã¿ãŒãã€ã¡ã³ããæäŸããããšã§ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãšã®é¢ä¿ãç¯ããæçµçã«è£œåããµãŒãã¹ã®è²©å£²ã«ã€ãªããããŒã±ãã£ã³ã°ææ³ã§ãããã®ææ³ã¯ãåŸæ¥ã®åºåã«æ¯ã¹ãæ¶è²»è ãèªçºçã«ã³ã³ãã³ããåãå ¥ããç¹ã§ç°ãªããŸãã
äŒæ¥ã¯ããã°èšäºããããªãã€ã³ãã©ã°ã©ãã£ãã¯ã¹ããœãŒã·ã£ã«ã¡ãã£ã¢ã®ãã¹ããšãã£ãæ§ã ãªåœ¢åŒã®ã³ã³ãã³ããéããŠãæ¶è²»è ã®é¢å¿ãåŒããä¿¡é Œãç¯ããŠããŸããæçãªã³ã³ãã³ããæäŸããããšã§ããã©ã³ãã®å°éç¥èã瀺ãã顧客ã®å¿ èª å¿ãé«ããå¹æãæåŸ ã§ããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãæ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒãšå¯æ¥ã«é¢é£ããŠãããé©åãªããŒã¯ãŒãã®äœ¿çšãã³ã³ãã³ãã®è³ªãåäžãããããšã§ãæ€çŽ¢ãšã³ãžã³ã®äžäœã«ã©ã³ã¯ãããå¯èœæ§ãé«ãŸããŸããããããªã³ã©ã€ã³ã§ã®èŠèªæ§ãé«ãããã©ãã£ãã¯ãå¢å ãããã«ã®ãšãªããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æŽå²ãšçºå±
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æŽå²ã¯ã19äžçŽåŸåã«é¡ããŸãããã®é ãäŒæ¥ã¯èªç€Ÿè£œåã®äœ¿çšæ³ãæ²èŒããéèªãã¬ã€ãããã¯ãæäŸããŠããŸãããã€ã³ã¿ãŒãããã®ç»å Žä»¥åã¯ãéèªã®æçš¿ããã¥ãŒãºã¬ã¿ãŒãšãã£ãå°å·ç©ãäž»ãªã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææ³ã§ããã
ããžã¿ã«æ代ã®å¹éããšå ±ã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯åçãªå€åãéããŸããããŠã§ããµã€ããããã°ããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã¯ãäŒæ¥ã顧客ã«ãªãŒãããããã®æ°ãããã£ãã«ãšãªããŸãããããã«ããããªã¢ã«ã¿ã€ã ã§ã®ã€ã³ã¿ã©ã¯ã·ã§ã³ã顧客ã®ãã£ãŒãããã¯ãçŽæ¥åãåãããšãå¯èœã«ãªããŸããã
ãŸãããã¯ãããžãŒã®é²å±ã«ãããã³ã³ãã³ãã®ã«ã¹ã¿ãã€ãŒãŒã·ã§ã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã容æã«ãªããæ¶è²»è ã®ã€ã³ã¿ã¬ã¹ããè¡åã«åãããã³ã³ãã³ããæäŸããããšã§ãããå¹æçãªã³ãã¥ãã±ãŒã·ã§ã³ãè¡ããããã«ãªããŸããã
æåããã³ã³ãã³ãã®ç¹åŸŽãšèŠçŽ
æåããã³ã³ãã³ãã«ã¯ã顧客ã®èå³ãã²ãã圌ãã«äŸ¡å€ãæäŸãããšããå ±éã®ç¹åŸŽããããŸããåªããã³ã³ãã³ãã¯æ å ±æäŸçã§ãæè²çãã€æ¥œããŸããèŠçŽ ãæã€ã¹ãã§ãããŸããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«å ±é³Žããã¹ããŒãªãŒããªã³ã°ã®æè¡ãå¿ èŠäžå¯æ¬ ã§ãã
ããã«ãæåããã³ã³ãã³ãã¯ãå ·äœçã§æ£ç¢ºãªæ å ±ãæäŸããã¹ãã§ããä¿¡é Œæ§ã®é«ãããŒã¿ãäºäŸãåŒçšããããšã§ãæš©åšãç¯ããèªè ã®ä¿¡é Œãç²åŸããããšãã§ããŸãããŸããSEOã«æé©åãããããŒã¯ãŒããé©åã«äœ¿çšãããªã³ã©ã€ã³ã§ã®å¯èŠæ§ãé«ããããšãæ¬ ãããŸããã
ã³ã³ãã³ãã¯ãŸããèŠèŠçãªé åãæã€ã¹ãã§ããé«å質ãªç»åãåç»ãã°ã©ãã£ãã¯ã¹ã䜿ãããªãããšã§ãæ å ±ã®äŒéå¹æãé«ããããšãã§ããŸãããã®ãããªèŠçŽ ã¯ãã·ã§ã¢ããããããªããã³ã³ãã³ãã®ãªãŒããæ¡å€§ããããšã«å¯äžããŸãã
èšæž¬å¯èœãªã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææš
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææã¯ãæ確ãªææšãããšã«æž¬å®ããããšãã§ããŸããéèŠãªææšã®äžã€ã«ããã©ãã£ãã¯ããããŸããããã«ã¯ã蚪åè ã®æ°ãããŒãžãã¥ãŒãªã©ãå«ãŸããWebãµã€ããããã°ãžã®é¢å¿ã®åºŠåãã瀺ããŸãã
ãšã³ã²ãŒãžã¡ã³ãããŸãéèŠãªææšã§ããããã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®ããããã·ã§ã¢ã®æ°ãããã°èšäºãžã®ã³ã¡ã³ããåç»ã®èŠèŽæéãªã©ãã³ã³ãã³ããšã®çžäºäœçšãåæ ããŸããé«ããšã³ã²ãŒãžã¡ã³ãã¯ãèªè ãã³ã³ãã³ãã«é¢å¿ãæã¡ã圱é¿ãåããŠãã蚌ã§ãã
ãªãŒãã®ç²åŸãã³ã³ããŒãžã§ã³çããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å¹æãèšæž¬ããããã«äžå¯æ¬ ã§ããã³ã³ãã³ããéããŠåŸãåãåããããµã€ã³ã¢ããããããŠæçµçãªè³Œå ¥ãŸã§è³ãããã»ã¹ã远跡ããããšã§ãROIïŒæè³åççïŒãèšç®ããããŒã±ãã£ã³ã°æŽ»åã®å¹æãæ£ç¢ºã«ç解ããããšãã§ããŸãã
ç·åå瀟ã«ç¹åããã³ã³ãã³ãããŒã±ãã£ã³ã°æŠç¥
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®æ確å
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãæåãããããã®ç¬¬äžæ©ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ç¹å®ã§ããç·åå瀟ã¯æ§ã ãªæ¥çã«ãŸãããè€éãªããžãã¹ãå±éããŠããããã顧客局ãåºç¯å²ã«åã³ãŸãããã®ãããç¹å®ã®è£œåããµãŒãã¹ã誰ã«åããŠè²©å£²ããŠããã®ããæ確ã«ããªããã°ãªããŸããã
顧客ã®ããŒãºãé¢å¿ã賌買è¡åã培åºçã«èª¿ã¹äžãããã«ãœãïŒçæ³çãªé¡§å®¢åïŒãå®çŸ©ããããšã§ãããå¹æçãªã³ã³ãã³ãã®çå®ãå¯èœã«ãªããŸããç·åå瀟ã§ã¯ãäŒæ¥é¡§å®¢ãçµæ¶è²»è ããŸãã¯åæ¥çã®å°é家ãªã©ãæ§ã ãªé¡§å®¢å±€ãæ³å®ããŠå¯Ÿå¿ãèããå¿ èŠããããŸãã
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ確ã«ããããšã§ãã³ã³ãã³ãã®æ¹åæ§ãå®ãŸãããªãŒãã£ãšã³ã¹ã®é¢å¿ãæ¹ãã€ããè³ç£ãçã¿åºãããšãåºæ¥ãŸãããã®ããã»ã¹ãæ ããšãã³ã³ãã³ãã®ãšã³ã²ãŒãžã¡ã³ãçãã³ã³ããŒãžã§ã³çã®äœäžã«çŽçµãããããæ éãªã¢ãããŒããæ±ããããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ç®æšèšå®
ã³ã³ãã³ãã®ç®çãå®çŸ©ããããšã¯ãå¹ççãªã³ã³ãã³ãããŒã±ãã£ã³ã°æŠç¥ã«äžå¯æ¬ ã§ããç·åå瀟ã«ç¹åããå Žåãç®æšã¯ãã©ã³ãèªç¥åºŠã®åäžããªãŒãã®ç²åŸã顧客é¢ä¿ã®åŒ·åããŸãã¯è²©å£²ä¿é²ãªã©å€å²ã«ãããå¯èœæ§ããããŸãã
ç®æšãèšå®ããéã«ã¯ç¹å®ã®KPIïŒäž»èŠæ¥çžŸè©äŸ¡ææšïŒãé¢é£ä»ããããšãéèŠã§ããããšãã°ããŠã§ããµã€ãã®ãã©ãã£ãã¯å¢å ãããŠã³ããŒãæ°ããåãåããæ°ãªã©ãæ°å€ã§è¡šçŸã§ããå ·äœçãªææšãå®ããŸããããã«ãããã³ã³ãã³ãã®å¹æã枬å®ããå¿ èŠã«å¿ããŠæŠç¥ã調æŽããããšãã§ããŸãã
å¹æçãªç®æšèšå®ã«ã¯å®æçãªã¬ãã¥ãŒãæ¬ ãããŸãããåžå Žã®å€åã競åã®ååãèæ ®ã«å ¥ããç®æšãæè»ã«èŠçŽãããšãæåãžã®éµãšãªãã§ãããã
ãã©ã³ãã¡ãã»ãŒãžã®çµ±åãšå±é
äžè²«ãããã©ã³ãã¡ãã»ãŒãžã¯ãç·åå瀟ãæã€å€æ§ãªãµãŒãã¹ã補å矀ãäžã€ã«ãŸãšãäžããåãæã¡ãŸãããã©ã³ãã®äŸ¡å€èŠ³ãç念ãç¬èªæ§ãæ確ã«ããããããã³ã³ãã³ãã«çµã¿èŸŒãããšã§ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«å¯ŸããŠåŒ·ãå°è±¡ãæ®ãããšãã§ããŸãã
äŸãã°ãäŒæ¥ã®ç€ŸäŒç責任ãæç¶å¯èœæ§ãžã®åãçµã¿ãªã©ã®ã¡ãã»ãŒãžã¯ãçŸä»£ã®æ¶è²»è ã«ãšã£ãŠéåžžã«éèŠãªèŠçŽ ã§ãããããã®äŸ¡å€ãã³ã³ãã³ãã«çã蟌ã¿ããã©ã³ããã©ã®ããã«ç€ŸäŒã«è²¢ç®ããŠãããã匷調ããããšã§ãå ±æãä¿¡é Œãçã¿åºãããšãã§ããŸãã
ãã©ã³ãã¡ãã»ãŒãžãäžè²«ããŠå±éããããã«ã¯ããŠã§ããµã€ããããã°ãã¡ãŒã«ããŒã±ãã£ã³ã°ããœãŒã·ã£ã«ã¡ãã£ã¢ãªã©è€æ°ã®ãã£ãã«ãéããã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ãéèŠã§ãããããã®ãã£ãã«ã掻çšããçµ±åããããã©ã³ãã£ã³ã°ãå³ããŸãããã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ãšé¡§å®¢ç²åŸ
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ç©¶æ¥µã®ç®çã¯ããªãŒããžã§ãã¬ãŒã·ã§ã³ãšé¡§å®¢ç²åŸã«ãããŸããç·åå瀟ãšããŠãå€æ§ãªæ¥çã補åã«é¢ããèŠèŸŒã¿å®¢ãåŒãã€ããé¢ä¿ãç¯ãäžããããšãæåã®éµãšãªããŸãã
ãã®ããã«ã¯ãã³ã³ãã³ããéããŠå°éçãªç¥èãå ±æããæ¥çãªãŒããŒãšããŠã®èªèãé«ããããšãéèŠã§ããé«å質ãªãã¯ã€ãããŒããŒãç ç©¶å ±åãåžå Žåæã¬ããŒããªã©ãæäŸããç·åå瀟ãšããŠã®å°éæ§ãšä¿¡é Œæ§ã匷調ããŸãã
ãŸããã€ã³ã¿ã©ã¯ãã£ããªã³ã³ãã³ããã€ãã³ããå©çšããŠãèŠèŸŒã¿å®¢ãšã®ãšã³ã²ãŒãžã¡ã³ããæ·±ããããšãå¹æçã§ããé¢å¿ãæã£ãŠããããèŠèŸŒã¿å®¢ãç©æ¥µçã«é£çµ¡ãåãããããªä»çµã¿ãæŽããããšã§ãæçµçã«é¡§å®¢ãšããŠç²åŸããŠããããšãã§ããŸãã
å¹æçãªã³ã³ãã³ãã®çš®é¡ãšåœ¢åŒ
ç·åå瀟ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã§æåãåããã«ã¯ãæ§ã ãªã¿ã€ãã®ã³ã³ãã³ããçšãããã®åœ¢åŒã«å¿ããŠé¡§å®¢ã«é¿ãæŠç¥ãç·ŽãããšãéèŠã§ããããã§ã¯ãå¹æãæåŸ ã§ããããã€ãã®ã³ã³ãã³ãã®çš®é¡ãšåœ¢åŒã«ã€ããŠããã®å©ç¹ãšå ·äœçãªæŽ»çšæ¹æ³ãã玹ä»ããŸãã
ããã°ãšèšäºã³ã³ãã³ãã®å©çš
ããã°ãèšäºã¯ãç·åå瀟ãå°éç¥èãæ¥çã®ææ°æ å ±ãæäŸããããã®åªããæ段ã§ãããããã®ã³ã³ãã³ãã¯ãSEOã«éåžžã«æå¹ã§ãããæ€çŽ¢ãšã³ãžã³ã§ã®å¯èŠæ§ãé«ããŸããå®æçãªæŽæ°ãéããŠãèªè ã«å¯ŸããŠç·åå瀟ãä¿¡é Œã§ããæ å ±æºã§ããããšãã¢ããŒã«ããŸãããã
å¹æçãªããã°ãšèšäºã³ã³ãã³ãã«ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®é¢å¿ãåŒããããã¯éžã³ãé©åãªããŒã¯ãŒãã®éžå®ãšé 眮ããããŠèªã¿æã«äŸ¡å€ãæäŸã§ããå å®ããå 容ãå¿ èŠã§ããããããæèããããšã§ããªãŒãã®ç²åŸã顧客ã®é·æçãªãšã³ã²ãŒãžã¡ã³ãã«ã€ãªãããŸãã
ãŸããããã°ãèšäºã«ã¯ãCTAïŒã³ãŒã«ã»ãã¥ã»ã¢ã¯ã·ã§ã³ïŒãèšçœ®ããŠãèªè ãããã«æ·±ãé¢äžã§ããã¢ã¯ã·ã§ã³ãžãšå°ãããã«ããŸãããããã®ææ³ã¯ãåã«æ å ±ãæäŸããã ãã§ãªãã顧客ãšã®é¢ä¿ãç¯ãäžããããžãã¹ææãçã¿åºãããã«æå¹ãªæ段ã§ãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ãšã€ã³ã¿ã©ã¯ãã£ãã³ã³ãã³ã
ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã¯ãç·åå瀟ãçŽæ¥ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãšäº€æµãããã©ã³ãã®èªç¥åºŠãé«ããããã®è²Žéãªãã£ã³ãã«ã§ããã€ã³ã¿ã©ã¯ãã£ãã³ã³ãã³ããåŠäœã«ããŠé¡§å®¢ã®åå ãä¿ããããããã§ã¯ã«ã®ãæ¡ããŸãã
æ祚ãã¯ã€ãºãã³ã³ãã¹ããªã©ãéããŠããªãŒãã£ãšã³ã¹ã®é¢äžåºŠãé«ããããšãå¯èœã§ãã顧客ãšã®å¯Ÿè©±ãä¿é²ããã³ãã¥ããã£ã圢æããããšã§ãåã«æ å ±ãå ±æããã ãã§ã¯ãªããå®éã®ããžãã¹ææã«ã€ãªãããªã¬ãŒã·ã§ã³ã·ãããç¯ãããšãã§ããŸãã
åãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã«ã¯ãã®ç¹åŸŽããããç·åå瀟ãšããŠã¯ãåãã©ãããã©ãŒã ã®å±æ§ãæ £ç¿ãç解ããã³ã³ãã³ãæŠç¥ãé©å®èª¿æŽããå¿ èŠããããŸããããã«ãããããå¹ åºããªãŒãã£ãšã³ã¹ãšæ¥ç¹ãæã¡ããã©ã³ãã®ã¡ãã»ãŒãžãå¹æçã«äŒããããšãå¯èœã«ãªããŸãã
ããžã¥ã¢ã«ã³ã³ãã³ãïŒã€ã³ãã©ã°ã©ãã£ãã¯ãšãããª
èŠèŠçã«é åçãªã³ã³ãã³ãã¯ããŠãŒã¶ãŒã®æ³šæãåŒãããããæ å ±ãç°¡æœãã€è¿ éã«äŒããããšãã§ããŸããã€ã³ãã©ã°ã©ãã£ãã¯ã¯è€éãªããŒã¿ãçµ±èšãèŠèŠçã«ç解ããããããããã«æå¹ã§ããããªã³ã³ãã³ãã¯ãã¹ããŒãªãŒããªã³ã°ãéããŠåŒ·ãå°è±¡ãäžããããšãã§ããŸãã
ç¹ã«ãããªã³ã³ãã³ãã¯ã補åã®ãã¢ã³ã¹ãã¬ãŒã·ã§ã³ãäŒæ¥ã®ã«ã«ãã£ãŒã玹ä»ããããã«æé©ã§ããç·åå瀟ãæäŸãããµãŒãã¹ã補åã®äŸ¡å€ãããªã¢ã«ãªäœéšè«ãšããŠäŒããããšã§ã顧客ãšã®çµãæ·±ããããšãã§ããŸãã
ãããã®ããžã¥ã¢ã«ã³ã³ãã³ãããŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ã§å ±æããããšã«ããããã©ã³ãã®å¯èŠæ§ãé«ãããšãšãã«ãã³ã³ãã³ããã·ã§ã¢ãããããšã§ãªãŒãã£ãšã³ã¹ãæ¡å€§ããããšãæåŸ ã§ããŸããã€ã³ãã©ã°ã©ãã£ãã¯ããããªã¯ãåã«ååã玹ä»ããã ãã§ãªããæè²çãã€ãšã³ã¿ãŒãã€ã¡ã³ãæ§ã®ããã³ã³ãã³ããäœæããè¯ãæ©äŒã§ãã
ãã¯ã€ãããŒããŒãã±ãŒã¹ã¹ã¿ãã£ã®æŽ»çš
ãã¯ã€ãããŒããŒãã±ãŒã¹ã¹ã¿ãã£ã¯ãå瀟ã®å°éç¥èã瀺ãã補åããµãŒãã¹ã®å®çžŸã蚌æãã貎éãªè³æãšãªããŸãããããã¯ããã£ãããšèªãããšãæ±ãããããããå ·äœçãªæ å ±ãæ±ããæ欲çãªèŠèŸŒã¿é¡§å®¢ãåŒãä»ããã®ã«æé©ã§ãã
ãã¯ã€ãããŒããŒã¯ãç¹å®ã®åé¡ç¹ã«å¯Ÿãã解決çããã®æ¥çã«ãããæèãªãŒããŒã·ãããæäŸããäžæ¹ã§ãã±ãŒã¹ã¹ã¿ãã£ã¯ãç·åå瀟ã®ãµãŒãã¹ãå®éã«é¡§å®¢ã«ã©ã®ãããªäŸ¡å€ããããããããäºäŸãšããŠç€ºããŸãããããã®è³æãéããŠãèŠèŸŒã¿å®¢ã«å¯ŸããŠãå瀟ããã®åéã«ãããŠä¿¡é Œã§ããããŒãããŒã§ããããšã説åŸããããšãã§ããã®ã§ãã
ãŸãããã¯ã€ãããŒããŒãã±ãŒã¹ã¹ã¿ãã£ãããŠã³ããŒãããéã«é£çµ¡å æ å ±ãåŸãããšãã§ããã°ããªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãå¹æçã§ããèŠèŸŒã¿å®¢ãèªãæ å ±ãæ±ããŠãããããåŸããè¡ããã©ããŒã¢ãããã¹ã ãŒãºã«è¡ãããããé«ãã³ã³ããŒãžã§ã³çã«ã€ãªããå¯èœæ§ãé«ãŸããŸãã
å®è·µçã³ã³ãã³ãããŒã±ãã£ã³ã°ã®éçšãšæ¡æ£
ç·åå瀟ã«ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãæ å ±ã®æŽªæ°Žãæ°Ÿæ¿«ããåžå Žã«ãããŠèªç€Ÿã®ååšæã匷ã瀺ãããã«äžå¯æ¬ ã§ããæ¬çš¿ã§ã¯ãç¹ã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åã¹ããŒãžã«ãããå ·äœçãªå®è·µæ¹æ³ã«ã€ããŠè§£èª¬ããŸãã
ã³ã³ãã³ãã®äŒç»ãšã«ã¬ã³ããŒã®äœæ
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æåã¯èšç»çãªã³ã³ãã³ãã®äŒç»ã«äŸåããŠããŸãããŸããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ããŒãºãææ¡ãããã®ããŒãºã«å¿ããã³ã³ãã³ããäŒç»ããããšãéèŠã§ããã¿ãŒã²ããã®äººã ãäœãæ±ããŠããã®ããã©ã®ãããªæ å ±ã«äŸ¡å€ãèŠåºãã®ããåžžã«å¿µé ã«çœ®ããŸãã
äŒç»ããŸãšãŸã£ãããã³ã³ãã³ãã«ã¬ã³ããŒãäœæããå®æçãªã³ã³ãã³ãã®é ä¿¡èšç»ãç«ãŠãŸããããã«ãããã³ã³ãã³ãå¶äœããŒã ã¯èŠåæ§ãæã£ãŠäœæ¥ãé²ããããšãã§ãããŸãèªè ã«ãšã£ãŠãäžè²«æ§ã®ããæ å ±ã®äŸçµŠæºãšãªããŸãã
ã«ã¬ã³ããŒã¯ãŸããç¹å®ã®ã€ãã³ããå£ç¯ã«é©ããã³ã³ãã³ãã®èšç»ã«åœ¹ç«ã¡ãŸããäŸãã°ã幎æ«ã«ã¯æ±ºç®ã«é¢ããèšäºãæ¥çã®ãã¬ã³ããæ¯ãè¿ãã³ã³ãã³ããé©ããŠããŸãã
ã³ã³ãã³ãã®é ä¿¡ãã£ãã«ãšæé©å
åªããã³ã³ãã³ãããã£ãŠãããããé ä¿¡ããé©åãªãã£ãã«ããªããã°æå³ããããŸãããäž»èŠãªé ä¿¡ãã£ãã«ãšããŠã¯ãèªç€Ÿã®ããã°ãã¡ãŒã«ãã¥ãŒã¹ã¬ã¿ãŒããœãŒã·ã£ã«ã¡ãã£ã¢ãšãã£ããªãã·ã§ã³ããããŸããããããã®ãã£ãã«ã®ç¹æ§ãç解ããããã§æ±ããããã³ã³ãã³ããã©ãŒãããã«é©åãããããšãèèŠã§ãã
ããã«ãæ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒã¯ã³ã³ãã³ãé ä¿¡ã«éããŠèæ ®ãã¹ãéåžžã«éèŠãªèŠçŽ ã§ããé©åãªããŒã¯ãŒããªãµãŒããšã¿ãŒã²ããããŒã¯ãŒãã®çµ±åã«ãããæ€çŽ¢ãšã³ãžã³ã§ã®èŠãæ¹ãæ¹åãããããå€ãã®ãªãŒã¬ããã¯ãã©ãã£ãã¯ãåŒã蟌ãããšãã§ããŸãã
åã³ã³ãã³ãã«å¯ŸããŠãŠãŒã¶ãŒãã¬ã³ããªãŒãªã¿ã€ãã«ãã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãèšèšããããšãå¿ããŠã¯ãªããããããã¯èªè ã®ã¯ãªãã¯ãä¿é²ãããããªããšã³ã²ãŒãžã¡ã³ããžãšç¹ãã圹å²ãæãããŸãã
ãªãŒã¬ããã¯ãã©ãã£ãã¯å¯Ÿç
ãªãŒã¬ããã¯ãã©ãã£ãã¯ãå¢ããããšã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããéèŠãªç®æšã®äžã€ã§ããããã«ã¯ãé«å質ãªã³ã³ãã³ãã®å¶äœã ãã§ãªããããã¯ãªã³ã¯ã®ç²åŸããœãŒã·ã£ã«ã·ã°ãã«ãšãã£ãå€éšããã®è¯å®çãªææšãå¢ããããšãå«ãŸããŸãã
ã€ã³ãã«ãšã³ãµãŒãåæ¥ä»ç€Ÿãšã®åæ¥ã«ããã³ã³ãã³ãå ±æã¯ãæ°ããªãªãŒãã£ãšã³ã¹ã«ãªãŒãããå¹æçãªæ¹æ³ã§ããããã«ããŠãŒã¶ãŒãèªç¶ã«ãªã³ã¯ãå ±æããããåç §ããããããããªäŸ¡å€ããæ å ±ãæäŸããããšã§ãããã¯ãªã³ã¯ãèªç¶çºçããåå£ãäœããŸãã
ãŸããå®æçã«ã³ã³ãã³ããæŽæ°ããæ¢åã®ã³ã³ãã³ããå掻çšããããšãæå¹ã§ããå€ãèšäºãææ°ã®æ å ±ã«ã¢ããããŒãããããšã§ãæ€çŽ¢ãšã³ãžã³ãžã®ä¿¡é Œæ§ãç¶æããªãããåžžã«èªè ã«æ°é®®ãªèŠç¹ãæäŸãç¶ããããšãå¯èœã§ãã
é ä¿¡åŸã®åæãšæ¹åã®ãµã€ã¯ã«
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å¹æãæ倧éã«åŒãåºãããã«ã¯ãé ä¿¡åŸã®åæãäžå¯æ¬ ã§ãããŠã§ã解æããŒã«ãçšããŠãã©ã®ã³ã³ãã³ããèªè ã«åãå ¥ããããŠããã®ããã©ã®ãã£ãã«ãæããã©ãã£ãã¯ãçæããŠããã®ããææ¡ããŸãã
åæãéããŠåŸãããããŒã¿ã¯ã次ã®ã³ã³ãã³ãå¶äœã«æŽ»ããããã¹ãã§ããäŸãã°ãç¹å®ã®ãããã¯ãé«ããšã³ã²ãŒãžã¡ã³ãã瀺ããå Žåããããããã«æ·±å ãããäŒç»ãç«ãŠããã䌌ããããªãããã¯ãæ¢çŽ¢ãããããããšãå¹æçã§ãã
ãŸããåæçµæããã£ãŠæ¹åã®ãµã€ã¯ã«ãåãããšãéèŠã§ããèªè ã®åå¿ãè¡åãã¿ãŒã³ã«åºã¥ããŠå®æçã«ã³ã³ãã³ãæŠç¥ãä¿®æ£ããããå¹æçãªããŒã±ãã£ã³ã°ãã©ã³ãç¶ç¶çã«ç·Žãäžããããšããæåãžã®éãšãªããŸãã
ãã£ã¬ã³ãžãšæªæ¥å±æïŒç·åå瀟ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°
æ¥çã®å€åãšããŒã±ãã£ã³ã°æŠç¥ã®é²å
ç·åå瀟ã«ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãè¿å¹Žå€§ããªå€é©æãè¿ããŠããŸããã°ããŒãã«åãé²ã¿ãæ¶è²»è ã®è¡åãæ å ±åéæ¹æ³ãããžã¿ã«åããŠããäžã§ãåå瀟ã¯å·®å¥åãããããŒã±ãã£ã³ã°æŠç¥ãæ§ç¯ããããšã«æ³šåããŠããŸãã
äžæåã®åºåäžå¿ã®ã¢ãããŒããããã¿ãŒã²ãããšãªã顧客局ã«å¯ŸããŠäŸ¡å€ã®ããæ å ±ãæäŸãããšã³ã²ãŒãžã¡ã³ããé«ããå 容ããŒã±ãã£ã³ã°ãžãšã·ããããŠããŸããããã«ããããã©ã³ãèªç¥ã®åŒ·åã ãã§ãªããé·æçãªé¡§å®¢é¢ä¿æ§ç¯ã«ãå¯äžããŠããŸãã
ãã®ãããªé²åãéãã€ã€ããããŒã±ãã£ã³ã°æŠç¥ã¯ãå瀟ã®æé·ã«æ¬ ãããªãèŠçŽ ãšãªã£ãŠããã競äºãæ¿åããåžå Žã«ãããŠçãæ®ãããããéèŠãªèª²é¡ã§ãã
ããžã¿ã«æè¡ãšã³ã³ãã³ãã®èå
ããžã¿ã«æè¡ã®é²åã¯ãç·åå瀟ã«ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«å€§ããªåœ±é¿ãäžããŠããŸããç¹ã«ãããŒã¿åæãAIã®å°å ¥ã«ãã£ãŠã顧客ã®è¡åã奜ã¿ã詳现ã«åæããããŒãœãã©ã€ãºãããã³ã³ãã³ããæäŸã§ããèœåãåäžããŠããŸãã
ãŸããSNSãããã°ããããªãã©ãããã©ãŒã ãªã©ãããŸããŸãªããžã¿ã«ãã£ãã«ã掻çšããããšã§ãããå¹ åºã顧客局ã«ãªãŒãå¯èœãšãªãããã©ã³ãã®ã¡ãã»ãŒãžãå¹æçã«åºããããšãã§ããŸãã
ç·åå瀟ã¯ããããã®æè¡ãé§äœ¿ããŠã³ã³ãã³ãã®è³ªãé«ãã顧客ã®æåŸ ã«å¿ããåªåãããŠããŸãã
ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãžã®æ³šå
ç·åå瀟ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãè¡ãäžã§ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ïŒUXïŒã¯æ¥µããŠéèŠãªèŠçŽ ã§ãã顧客ã®ããŒãºã«å¿ãã䜿ãããããŠã§ããµã€ããæ å ±ãæã«å ¥ããããã€ã³ã¿ãŒãã§ãŒã¹ã¯ããšã³ã²ãŒãžã¡ã³ããšé¡§å®¢æºè¶³åºŠã®åäžã«çŽçµããŸãã
å瀟ã¯ãUXã®èŠç¹ãéèŠããŠã顧客åã ã®åé¡è§£æ±ºã«è³ãã質ã®é«ãã³ã³ãã³ããåµãåºãããšã§ãä¿¡é Œãšãã©ã³ã䟡å€ã®åäžãå³ã£ãŠããŸãããã®ãããªåãçµã¿ã¯ã顧客ã®é·æçãªç²åŸãšç¶æãžã€ãªãããŸãã
ããã«ããã£ãŒãããã¯ã«ãŒããèšããããšã§ãã³ã³ãã³ãã®å¹æã枬å®ããç¶ç¶çã«æ¹åãè¡ã£ãŠããŸãã
å°æ¥æ§ãèŠæ®ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®é©æ°
ç·åå瀟ã¯æç¶å¯èœãªæé·ãšå°æ¥æ§ãèŠæ®ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãã§ããŸããããã«ã¯ãæµè¡ã«å·Šå³ãããªã䟡å€ã®ããã³ã³ãã³ããæäŸãç¶ããããšãæ±ããããŸãã
ãŸããæ°ããåžå Žãããããªåéãžã®é²åºã«ã¯ãé©æ°çãªã¢ãããŒããå¿ èŠã§ããå瀟ã¯ããã¯ãããžãŒã®æå 端ãè¡ãã¹ã¿ãŒãã¢ãããšã®åæ¥ããæ°ããããžãã¹ã¢ãã«ã®éçºãéããŠãæ°ããªäŸ¡å€ãçã¿åºãç¶ããŠããŸãã
ãã®ãããªååããªãã£ã¬ã³ãžã¯ãå°æ¥ã«ãããç·åå瀟ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°æŠç¥ãæ¯ããæ¥çå å€ããã®æ³šç®ãéãããšåæã«ã顧客æºè¶³åºŠãé«ããåååãšãªã£ãŠããŸãã
ãŸãšã
ç·åå瀟ã®äžçã¯çµæžã®ã°ããŒããªãŒãŒã·ã§ã³ãšæ å ±åã«ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®éèŠæ§ãå¢ããŠããŸããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãžã®æ確ãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠããã©ã³ã䟡å€ãé«ãããªãŒãç²åŸãã顧客ä¿æãŸã§ã匷åããæŠç¥ã§ããæåããããã«ã¯ãèšæž¬å¯èœãªææšãæã€é åçãªã³ã³ãã³ããäœæãããããæé©ãªåœ¢åŒãšãã£ãã«ã§é ä¿¡ããããšãæ¬ ãããŸããããŸããæ¥çã®å€åã«å¿ããé©æ°çãªåãçµã¿ãšãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãžã®æ³šåãå°æ¥æ§ãèŠæ®ããäžã§å¿ èŠã§ããç·åå瀟ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã§å ãè¡ãããã®å®è·µçã¬ã€ããšããŠãæ¬èšäºã¯ããžãã¹ããŒãœã³ã«ãšã£ãŠã®æåŒãã«ãªãããšã§ãããã