ã€ã³ã¿ãŒãããäžã§èŠã€ãããæ å ±ãçŽ æ©ãæã«å ¥ããã«ã¯ãã©ãããã°ããã®ã§ããããïŒæ€çŽ¢ãšã³ãžã³ã®äžçã§ã¯ããæ€çŽ¢ã¯ãšãªããšããããŒã¯ãŒãã極ããŠéèŠã§ãããããããã®ã¯ãšãªã«ã¯ããŸããŸãªçš®é¡ãããããŠãŒã¶ãŒã®æ€çŽ¢æå³ãç解ããããšãSEOæœçã®æåã«çŽçµããŸãããã®èšäºã§ã¯ãæ€çŽ¢ã¯ãšãªã®çš®é¡ãšç¹æ§ããããSEOã«æŽ»ããããã®æ¹æ³ã«ã€ããŠãããããã解説ããŠãããŸããITãAIãããŒã±ãã£ã³ã°ã«èå³ãããæ¹åãã«ããŠãŒã¶ãŒãæ¬åœã«æ±ããŠããæ å ±ãæäŸããæ€çŽ¢çµæã§äžäœã«è¡šç€ºãããããã®æŠç¥ã玹ä»ããŸããSEOãšæ€çŽ¢ã¯ãšãªã®é¢ä¿ãæ·±æãããããŒã¯ãŒãæé©åã®æè¡ãæ€çŽ¢æå³ã®ç解ãšåæããŸãæ€çŽ¢ãã¬ã³ãã掻çšããã³ã³ãã³ãäœæã®ã³ããæãããå£èª¿ã§ãäŒãããŸãã
æ€çŽ¢ã¯ãšãªãšã¯äœã
æ€çŽ¢ã¯ãšãªãšã¯ãå人ãã€ã³ã¿ãŒãããäžã§æ å ±ãæ€çŽ¢ããéã«äœ¿çšããããŒã¯ãŒãããã¬ãŒãºã®ããšã§ããããã«ã¯ãç¹å®ã®ååããµãŒãã¹ã«é¢ããåãåãããèå³ã®ãããããã¯ã®æ¢æ±ããããã¯æ¥åžžçãªçåã®è§£æ±ºãæ±ãããã®ãå«ãŸããŸãããŠãŒã¶ãŒã¯ããè¿ãã®ã¬ã¹ãã©ã³ãããèªå® ã§ã®éåæ³ãããç£æ¥é©åœã®æŽå²ããªã©ãç¡æ°ã®ã¯ãšãªãæ€çŽ¢ãšã³ãžã³ã«å ¥åããŸãã
SEOã«ãããæ€çŽ¢ã¯ãšãªã®éèŠæ§
SEOã®äž»ãªç®çã¯ãæ€çŽ¢ãšã³ãžã³ã®çµæããŒãžïŒSERPïŒã§ã®ãã¬ãŒã³ã¹ãé«ããããå€ãã®ææ©ãã©ãã£ãã¯ããŠã§ããµã€ãã«å°ãããšã§ãããããéæããéµãšãªãã®ããæ€çŽ¢ãŠãŒã¶ãŒã®æ€çŽ¢ã¯ãšãªãæ£ç¢ºã«ç解ãããã®ããŒãºã«å¿ããã³ã³ãã³ããæäŸããããšã§ããäŸãã°ããŠãŒã¶ãŒããå¥åº·çãªæé£ã¬ã·ãããæ€çŽ¢ããå Žåããã®ã¯ãšãªã«å¯ŸããŠæãé¢é£æ§ã®é«ãèšäºãã¬ã€ããæäŸãããŠã§ããµã€ãã¯ãæ€çŽ¢çµæã§äžäœã«è¡šç€ºãããå¯èœæ§ãé«ããªããŸãã
ãã®ããã«ãæ€çŽ¢ã¯ãšãªãç解ãããããèžãŸããã³ã³ãã³ãäœæãšãŠã§ããµã€ãã®æé©åãè¡ãããšããSEOæåã®åºç€ãšãªããŸããããã§æ€çŽ¢æå³ã®åæãéèŠãšãªãããŠãŒã¶ãŒãæ±ããçãããœãªã¥ãŒã·ã§ã³ãæäŸããããšãæ±ããããŸãã
æ€çŽ¢ã¯ãšãªã®çš®é¡ãšç¹åŸŽ
æ€çŽ¢ãšã³ãžã³ã䜿ã£ãŠäœããæ€çŽ¢ããéãç§ãã¡ã¯æ§ã ãªãæ€çŽ¢ã¯ãšãªããå ¥åããŸãããããã®ã¯ãšãªã¯å€§ããåããŠãæ å ±ç²åŸãç®çãšããã¯ãšãªãç¹å®ã®ãŠã§ããµã€ããããŒãžã«ããã²ãŒãããããã®ã¯ãšãªããããŠäœãã®ååããµãŒãã¹ã®è³Œå ¥ãäºçŽãªã©ã®ãã©ã³ã¶ã¯ã·ã§ãã«ïŒååŒïŒãç®çãšããã¯ãšãªã«åé¡ãããŸããããããã®ã¯ãšãªã¿ã€ããç解ããSEOæœçã«æŽ»ããããšãéèŠã§ãã
æ å ±ç²åŸåã¯ãšãªïŒãŠãŒã¶ãŒãç¥ãããããš
æ å ±ç²åŸåã¯ãšãªã¯ããŠãŒã¶ãŒãç¹å®ã®æ å ±ãçããæ±ããéã«äœ¿çšããã¯ãšãªã§ããäŸãã°ããSEOãšã¯ããè¿ãã®ã«ãã§ããæŽå²ç建ç¯ç©ã®ãªã¹ãããªã©ãããã«è©²åœããŸããããããã¯ãšãªã«å¯ŸããŠã¯ã察象ãšãªããããã¯ã«é¢ãã詳现ã§äŸ¡å€ããæ å ±ãæäŸããã³ã³ãã³ããäœæããããšãSEOæåã®éµãšãªããŸãã
ããã²ãŒã·ã§ãã«ã¯ãšãªïŒç¹å®ã®ãŠã§ããµã€ããããŒãžãžã®ã¢ã¯ã»ã¹
ããã²ãŒã·ã§ãã«ã¯ãšãªã¯ããŠãŒã¶ãŒãç¹å®ã®ãŠã§ããµã€ããããŒãžãç®æããŠäœ¿çšããã¯ãšãªã§ããäŸãã°ããYouTubeããGoogleãããããç¹å®äŒæ¥ã®ããŒã ããŒãžãçã®æ€çŽ¢ã該åœããŸãããŠãŒã¶ãŒã¯æ¢ã«èšªåããããŠã§ããµã€ããç¥ã£ãŠãããçŽæ¥ã¢ã¯ã»ã¹ããããã®æ段ãšããŠæ€çŽ¢ãšã³ãžã³ã䜿çšããŠããŸãããã®ãããSEOæœçã§ã¯ããã©ã³ãåããŠã§ããµã€ãåã«ç¹åããããŒã¯ãŒãæé©åãå¹æçã§ãã
ãã©ã³ã¶ã¯ã·ã§ãã«ã¯ãšãªïŒè³Œå ¥ãäºçŽãªã©ã®è¡åãèµ·ããæå³
ãã©ã³ã¶ã¯ã·ã§ãã«ã¯ãšãªã¯ãå ·äœçãªååŒãè¡åãç®çãšããæ€çŽ¢ã¯ãšãªã§ããããã«ã¯ãããªã³ã©ã€ã³ã§éŽãè³Œå ¥ããããã«ã®äºçŽæ¹æ³ããææ°ã¹ããŒããã©ã³ã®æ¯èŒããªã©ãå«ãŸããŸãããã®ã¿ã€ãã®ã¯ãšãªã«ãããããã³ã³ãã³ãã¯ããŠãŒã¶ãŒãçŽæ¥è³Œè²·ãã¢ã¯ã·ã§ã³ã«å°ããããªæ å ±ãéèŠãšãªããŸããæ€çŽ¢çµæã®ãããã«è¡šç€ºãããããšã§ããµã€ããžã®çŽæ¥ãã©ãã£ãã¯ã®å¢å ãã³ã³ããŒãžã§ã³çã®åäžãæåŸ ã§ããŸãã
ãŠãŒã¶ãŒã®æ€çŽ¢æå³ã®ç解ãšåæ
æåããSEOæŠç¥ã®éµã¯ããŠãŒã¶ãŒãäœãæ±ããã©ã®ãããªæ å ±ãå¿ èŠãšããŠããã®ããç解ããããšã«ãããŸãããã®ç解ã¯ãæ€çŽ¢ã¯ãšãªãåæããããšããå§ãŸããŸããæ€çŽ¢ã¯ãšãªã¯ããŠãŒã¶ãŒãæ€çŽ¢ãšã³ãžã³ã«å ¥åããåèªããã¬ãŒãºã§ããããã®èåŸã«ããæ€çŽ¢æå³ãèªã¿è§£ãããšãã§ããã°ãããå¹æçãªSEO察çãå±éããããšãå¯èœã§ãã
æ€çŽ¢æå³ã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
æ€çŽ¢æå³ã®çš®é¡ãšç¹å®æ¹æ³
æ€çŽ¢æå³ãå¹æçã«ç¹å®ããããã«ã¯ããŸãæ€çŽ¢ã¯ãšãªã®é¡åãç解ããå¿ èŠããããŸããäž»ã«ãæ å ±ãæ±ããæ€çŽ¢ïŒæ å ±ã¯ãšãªïŒãç¹å®ã®ãŠã§ããµã€ããèŠã€ããããã®æ€çŽ¢ïŒããã²ãŒã·ã§ãã«ã¯ãšãªïŒã補åããµãŒãã¹ã®è³Œå ¥ãç®çãšããæ€çŽ¢ïŒãã©ã³ã¶ã¯ã·ã§ãã«ã¯ãšãªïŒã®äžã€ã«åé¡ãããŸãããããã®æ€çŽ¢æå³ãç¹å®ããæ¹æ³ãšããŠã¯ãã¯ãšãªã«å«ãŸããããŒã¯ãŒãããæ€çŽ¢çµæã®çš®é¡ããŠãŒã¶ãŒã®æ€çŽ¢è¡åã®åæããããŸããäŸãã°ããè³Œå ¥ãããæéããªã©ã®åèªãå«ãŸããã¯ãšãªã¯ããã©ã³ã¶ã¯ã·ã§ãã«ã¯ãšãªã®å¯èœæ§ãé«ãã§ãã
SEOæŠç¥ã«ãããæ€çŽ¢æå³ã®æŽ»çšæ³
æ€çŽ¢æå³ã®ç¹å®ã«æåãããããããSEOæŠç¥ã«æŽ»ããã¹ãã§ããæ å ±ã¯ãšãªã«å¯ŸããŠã¯ããŠãŒã¶ãŒãæ±ããçããæ確ã«æäŸããã³ã³ãã³ããäœæããå¿ èŠããããŸããããã²ãŒã·ã§ãã«ã¯ãšãªã«å¯ŸããŠã¯ããã©ã³ããç¹å®ã®ãŠã§ããµã€ãã«é¢é£ããããŒã¯ãŒãã®æé©åãéèŠãšãªããŸãããã©ã³ã¶ã¯ã·ã§ãã«ã¯ãšãªã§ã¯ã補åããµãŒãã¹ã®è³Œå ¥ãä¿ãã³ãŒã«ã»ãã¥ã»ã¢ã¯ã·ã§ã³ïŒCTAïŒãå«ãããŠãŒã¶ãŒã容æã«è³Œå ¥ããã»ã¹ãé²ãããããããªããŒãžæ§æãæãŸããã§ããåã¯ãšãªã¿ã€ãã«å¿ããã³ã³ãã³ããããŒãžæé©åãè¡ãããšã§ãæ€çŽ¢ãšã³ãžã³ã®ã©ã³ãã³ã°ãæ¹åããæçµçã«ã¯ã³ã³ããŒãžã§ã³çã®åäžã«ã€ãªããããšãã§ããŸãã
SEOæœçã«ãããããŒã¯ãŒãæé©åã®æè¡
ããŒã¯ãŒãéžå®ã®ããã»ã¹ãšããŒã«ã®çŽ¹ä»
ããŒã¯ãŒãéžå®ã¯SEOã«ãããŠæãéèŠãªã¹ãããã®äžã€ã§ãããŠãŒã¶ãŒã®æ€çŽ¢æå³ãæ£ç¢ºã«ç解ããé¢é£ããããŒã¯ãŒããéžã¶ããšãå¿ èŠã«ãªããŸãããã®ããã»ã¹ã«ã¯ãæ€çŽ¢ããªã¥ãŒã ã競åä»ç€Ÿã®åæãªã©ãå«ãŸããå€ãã®ããªãŒåã³ãã¬ãã¢ã ããŒã«ããã®äœæ¥ãæ¯æŽããŸãã代衚çãªããŒã«ã«ã¯ãGoogle Keyword PlannerãAhrefsãSEMrushãªã©ããããŸãããããã®ããŒã«ã䜿çšããããšã§ããŠãŒã¶ãŒã«ãã䜿çšãããããŒã¯ãŒããç¹å®ããSEOæœçã«åœ¹ç«ãŠãããšãã§ããŸãã
ããŒã¯ãŒãéžå®ã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
ã³ã³ãã³ãå ã§ã®ããŒã¯ãŒãé 眮ã®ç§èš£
éžå®ããããŒã¯ãŒããã³ã³ãã³ãå ã§å¹æçã«é 眮ããããšã¯ãæ€çŽ¢ãšã³ãžã³ã«ã³ã³ãã³ãã®é¢é£æ§ãã¢ããŒã«ããäžã§éåžžã«éèŠã§ããäž»èŠãªããŒã¯ãŒãã¯ãã¿ã€ãã«ã¿ã°ãã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãèŠåºãïŒH1ãH2ã¿ã°ïŒãæ¬æã®åãã«é 眮ããããšãçæ³çã§ããããããéå°ãªããŒã¯ãŒãã®è©°ã蟌ã¿ïŒããŒã¯ãŒãã¹ã¿ããã£ã³ã°ïŒã¯é¿ããèªç¶ã§èªã¿ãããããã¹ããå¿ãããã¹ãã§ããéèŠãªã®ã¯ãã³ã³ãã³ãã®å質ãšãŠãŒã¶ããªãã£ã確ä¿ããªãããé©åãªãã€ã³ãã«ããŒã¯ãŒããæ£ãã°ããããšã§ãã
ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãšããŒã¯ãŒãæé©åã®ãã©ã³ã¹
SEOæœçãè¡ãäžã§ãããŒã¯ãŒãæé©åã ãã§ãªãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ïŒUXïŒãèæ ®ããããšãéèŠã§ããè¯ãUXã¯ããŠã§ããµã€ããžã®èšªåè ãé·ãæ»åšããã³ã³ãã³ããšããæ·±ãé¢ããããã«ä¿ããŸãããã®ãããæ€çŽ¢ãšã³ãžã³ã¯UXã®è¯ããŠã§ããµã€ããé«ãè©äŸ¡ããåŸåã«ãããŸãããããã£ãŠãããŒã¯ãŒããé©åã«é 眮ãã€ã€ããããã²ãŒã·ã§ã³ã®ãããããããŒãžã®èªã¿èŸŒã¿é床ãã¢ãã€ã«ãã¬ã³ããªãŒãªãã¶ã€ã³ãªã©ããŠãŒã¶ããªãã£ã®åäžã«ãåªããããšãæãŸããã§ãã
ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
å®è·µçSEOæœçïŒæ€çŽ¢ã¯ãšãªã®ãã¬ã³ããæãã
ãŠãŒã¶ãŒã®æ€çŽ¢è¡åã¯åžžã«å€åããŠããããããã®ååãç解ãé©å¿ããããšã¯ãSEOã«ãããŠéåžžã«éèŠã§ããæ€çŽ¢ã¯ãšãªã®ãã¬ã³ããææ¡ããããã«åºã¥ããæŠç¥ãç«ãŠãããšã¯ãæ€çŽ¢ãšã³ãžã³ã§ã®å¯èŠæ§ãé«ããããå€ãã®ãã©ãã£ãã¯ãç²åŸããããã«æ¬ ãããŸããã
æ€çŽ¢ãã¬ã³ãã®è¿œè·¡ãšåææ¹æ³
æ€çŽ¢ãã¬ã³ãã远跡ããããã«ã¯ãè€æ°ã®ããŒã«ãšæè¡ãå©çšããããšãæå¹ã§ããGoogle Trendsãå°éçãªSEOããŒã«ããã®ç®çã«ã¯æé©ã§ããããã䜿çšããŠæ€çŽ¢ã¯ãšãªã®äººæ°ååãå£ç¯æ§ãå°åå¥ã®æ€çŽ¢è¡åãåæã§ããŸããéèŠãªã®ã¯ããããã®ããŒã¿ãåºã«ãããªãã®ã¿ãŒã²ãããšãããŠãŒã¶ãŒãäœãæ±ããŠããã®ããç解ããããšã§ãã
- é¢é£ããŒã¯ãŒãã®èª¿æ»ïŒé¢é£ããŒã¯ãŒããèŠã€ãåºãããããã®æ€çŽ¢ããªã¥ãŒã ã競äºçãåæããŸãã
- æ€çŽ¢ã€ã³ãã³ãã®åæïŒæ€çŽ¢ã¯ãšãªãæã€æå³ãç解ãããŠãŒã¶ãŒãæ±ããŠããæ å ±ããœãªã¥ãŒã·ã§ã³ãç¹å®ããŸãã
- 競åã®åæïŒç«¶äºãæ¿ããããŒã¯ãŒãã«ãããŠã競åãã©ã®ãããªã³ã³ãã³ããæäŸããŠãããã調æ»ããŸãã
Googleãã¬ã³ãã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
ãã¬ã³ãã«åãããã³ã³ãã³ãäœæã®ãã€ã³ã
ãã¬ã³ãã远跡ããåŸã¯ãããããèžãŸããŠã³ã³ãã³ããèšç»ããå¶äœããŸãããŠãŒã¶ãŒãæ€çŽ¢ããã¯ãšãªã«ããããããã€äŸ¡å€ããæ å ±ãæäŸããã³ã³ãã³ããäœæããããšãããŒãšãªããŸãã
- ã¯ãšãªã«å¯Ÿå¿ããã³ã³ãã³ãïŒæ€çŽ¢ã¯ãšãªã«çŽæ¥å¯Ÿå¿ãããããªããŠãŒã¶ãŒã®åãã«çãã圢åŒã®ã³ã³ãã³ããèããŸãã
- ãšããŒã°ãªãŒã³ã³ã³ãã³ãã®æŽ»çšïŒãã¬ã³ãã«å·Šå³ãããªããé·æçã«äŸ¡å€ãæäŸã§ãããšããŒã°ãªãŒã³ã³ã³ãã³ãã®éèŠæ§ãç解ããããããç©æ¥µçã«åãå ¥ããŸãã
- ãŠãŒã¶ãŒäœéšã®åäžïŒæ€çŽ¢çµæã§ã®ã¯ãªãã¯çãé«ããããã«ãèŠèŠçãªèŠçŽ ããèªã¿ããããèæ ®ããã³ã³ãã³ãã®æ§é ãå¿ãããŸãã
æçµçã«ãæ€çŽ¢ã¯ãšãªã®ãã¬ã³ããæããããšã¯ãSEOæŠç¥ã«ãããæåã®ããã®éèŠãªã¹ãããã§ãããããã®æŠç¥ãçšããŠã察象ãŠãŒã¶ãŒã«å¯ŸããŠäŸ¡å€ããã³ã³ãã³ããæäŸããæ€çŽ¢ãšã³ãžã³ã®äžäœã«ã©ã³ã¯ã€ã³ãããããšãç®æããŸãããã
æ€çŽ¢ã¯ãšãªãžã®å¯Ÿå¿ãSEOæåã®éµ
SEOæŠç¥ã«ãããŠãæ€çŽ¢ã¯ãšãªã®ç解ãšããã«å¯Ÿããæé©åã¯ãæ€çŽ¢çµæã®äžäœã«ã©ã³ã¯ãããããã«æãéèŠãªèŠçŽ ã®äžã€ã§ãããŠãŒã¶ãŒã®æ€çŽ¢æå³ã«åèŽããã³ã³ãã³ããæäŸããããšãããµã€ãã®èšªåè æ°ãå¢ãããæçµçã«ã¯ç®æšéæã«ã€ãªããããã§ãã
æ€çŽ¢ã¯ãšãªæé©åã®éèŠæ§ã®å確èª
åãŠãŒã¶ãŒãæã€æ€çŽ¢æå³ã¯å€å²ã«ããããŸãããã®æå³ãæ£ç¢ºã«ææ¡ããã³ã³ãã³ããæé©åããããšãSEOã®æåã«ã¯äžå¯æ¬ ã§ããæ€çŽ¢ã¯ãšãªãåæããŠããã®èåŸã«ãããŠãŒã¶ãŒã®ããŒãºãåé¡ç¹ãç解ããããšã§ãããé¢é£æ§ã®é«ãã³ã³ãã³ããæäŸããããšãå¯èœã«ãªããŸãã
ç¶ç¶çãªåŠç¿ãšé©å¿ã®éèŠæ§
æ€çŽ¢ãšã³ãžã³ã¯åžžã«é²åããŠããããã®ã¢ã«ãŽãªãºã ã¯æ¥ã æŽæ°ãããŠããŸãããããã£ãŠãSEOã®å°é家ãæ åœè ã¯ãææ°ã®SEOãã¬ã³ããæ€çŽ¢ãšã³ãžã³ã®ã¢ããããŒãæ å ±ã«åžžã«æ³šæãæããé©å¿ããããšãå¿ èŠã§ããæ€çŽ¢ã¯ãšãªã®çš®é¡ãç¹åŸŽã«é¢ããç¥èããæéãšå ±ã«å€åãããããç¶ç¶çãªåŠç¿ãå¿ èŠã§ãã
ãããã®ç¹ã«æ³šæãæãããŠãŒã¶ãŒãæ±ããçããæ å ±ãæäŸã§ãããããªã³ã³ãã³ãæé©åãè¡ãããšããSEOæŠç¥ã«ãããæåãžã®éµã§ãã
ãŸãšã
æ€çŽ¢ã¯ãšãªã®ç解ã¯SEOæåãžã®éµã§ããåºæ¬çã«ã¯ãæ å ±ç²åŸåã¯ãšãªãããã²ãŒã·ã§ãã«ã¯ãšãªããã©ã³ã¶ã¯ã·ã§ãã«ã¯ãšãªã®äžçš®é¡ããããŸããããããã®ã¯ãšãªã«ã¯ç¹åŸŽãããããŠãŒã¶ãŒã®æ€çŽ¢æå³ãæ±²ã¿åãããšãéèŠã§ããããŒã¯ãŒãéžå®ãé 眮ããããŠãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãšã®ãã©ã³ã¹ã倧åã§ãããŸããæ€çŽ¢ãã¬ã³ãã远跡ããã³ã³ãã³ãäœæã«æŽ»ããããšãå¹æçã§ããæ€çŽ¢ã¯ãšãªãžã®é©åãªå¯Ÿçãšç¶ç¶çãªåŠç¿ã»é©å¿ãSEOæœçæåãžãšç¹ãããŸãã