ããžã¿ã«ããŒã±ãã£ã³ã°ã®äžçã¯åžžã«é²åããŠããŸãããæ倧ã®ãã£ã¬ã³ãžã¯é©åãªããŒã«ã掻çšããããŒã¿ãããŸã掻çšããããšã§ããç¹ã«ããµãŒãã³ã³ãœãŒã«ãšGA4ïŒGoogle ã¢ããªãã£ã¯ã¹ 4ïŒã®é£æºã¯ãSEOã®æ¹åãšæ¬¡äžä»£ã®ã¢ããªãã£ã¯ã¹å©çšã«é©åœããããããŸããããããããã®ã¡ãªãããæ倧éã«åŒãåºãæ¹æ³ããå®éã®é£æºã»ããã¢ããæé ã¯ãå€ãã®äººã«ãšã£ãŠãŸã è¬ã«å ãŸããŠããŸãããã®èšäºã§ã¯ããµãŒãã³ã³ãœãŒã«ãšGA4ãé£æºãããããšã®éèŠæ§ããã®ã¡ãªããããããŠã¹ã ãŒãºãªé£æºã»ããã¢ããæé ãäžããäžå¯§ã«è§£èª¬ããŸãããŸããå®éã®ããŒã¿åææ¹æ³ãæåäºäŸãéããŠãSEOæ¹åã®ããã®è²ŽéãªæŽå¯ãåŸãæ¹æ³ã玹ä»ããŸããããžã¿ã«ããŒã±ãã£ã³ã°ã®ã¹ãã«ã磚ãããæ¹ãITãAIã®ææ°ååã«èå³ãããæ¹ã«ãšã£ãŠããã®ã¬ã€ãã¯å¿ èŠã§ãã
GoogleãµãŒãã³ã³ãœãŒã«ãšGA4ã®éèŠæ§
ããžã¿ã«ããŒã±ãã£ã³ã°ã®äžçã§ã¯ããŠã§ããµã€ãã®ããã©ãŒãã³ã¹ãæ£ç¢ºã«æž¬å®ããåäžãããããšãæåãžã®éµã§ãããã®ç®çãéæããããã«ã¯ãæé©ãªããŒã«ã®å©çšãäžå¯æ¬ ã§ãããããã§ç»å Žããã®ããµãŒãã³ã³ãœãŒã«ãšGA4ïŒGoogle ã¢ããªãã£ã¯ã¹ 4ïŒã§ãããããã®ããŒã«ãå¹æçã«é£æºãããããšã«ãããSEOæŠç¥ã®æ¹åããŠã§ããã©ãã£ãã¯ã®å¢å ããããŠæçµçã«ã¯ã³ã³ããŒãžã§ã³çã®åäžã«ã€ãªãã貎éãªæŽå¯ãåŸãããŸãã
GoogleãµãŒãã³ã³ãœãŒã«ãšã¯äœãïŒ
ãµãŒãã³ã³ãœãŒã«ã¯ããŠã§ããµã€ãã®æ€çŽ¢ããã©ãŒãã³ã¹ãã¢ãã¿ãªã³ã°ããæ€çŽ¢çµæã§ã®å¯èŠæ§ã®åäžãæ¯æŽããç¡æã®ãµãŒãã¹ã§ãããŠã§ããã¹ã¿ãŒã¯ãã€ã³ããã¯ã¹äœæã®ç¶æ ããŠã§ããµã€ãã«å¯ŸããGoogleã®æ€çŽ¢ãã©ãã£ãã¯ãæè¡çãªåé¡ãããã«å ããŠæ€çŽ¢ã¯ãšãªãããŒãžã®ããã©ãŒãã³ã¹ããŒã¿ãªã©ã確èªã§ããŸãããã®æ å ±ã掻çšããããšã§ããµã€ãã®SEOå¹æãæ倧åããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«ããå¹æçã«ã¢ãããŒãããããšãå¯èœã«ãªããŸãã
GoogleãµãŒãã³ã³ãœãŒã«ã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
GA4ïŒGoogle ã¢ããªãã£ã¯ã¹ 4ïŒã®æŠèŠ
GA4ã¯ããŠã§ããµã€ããã¢ããªã®ãŠãŒã¶ãŒè¡åãå æ¬çã«ç解ããããã®ææ°ã®åæããŒã«ã§ããåŸæ¥ã®ããŒãžã§ã³ãšæ¯ã¹ãŠãããæŽç·ŽããããŠãŒã¶ãŒäžå¿ã®æž¬å®ã¢ãã«ãæ¡çšããŠããŸãããŠãŒã¶ãŒã®è¡åãã¿ãŒã³ãã³ã³ããŒãžã§ã³çµè·¯ãããã€ã¹éã§ã®ã€ã³ã¿ã©ã¯ã·ã§ã³ãªã©ãè±å¯ãªåææ©èœã«ãããããŒã±ãã£ã³ã°æŠç¥ãååéçºã«åœ¹ç«ã€æ·±ãæŽå¯ãæäŸããŸãããµãŒãã³ã³ãœãŒã«ãšçµã¿åãããããšã§ããã©ãã£ãã¯ã®æºæ³ãæ£ç¢ºã«ææ¡ããããå¹æçãªSEOæœçã®çå®ãå¯èœãšãªããŸãã
GoogleãµãŒãã³ã³ãœãŒã«ãšGA4ã®é£æºã®ã¡ãªãã
ä»æ¥ã®ããžã¿ã«ããŒã±ãã£ã³ã°ã§ã¯ãããŒã¿ã®æ£ç¢ºãªåæãšé©åãªæŽ»çšã¯éåžžã«éèŠã§ãããµãŒãã³ã³ãœãŒã«ãšGoogle Analytics 4ïŒGA4ïŒã®é£æºã¯ããŠã§ããµã€ãéå¶è ãããŒã±ã¿ãŒã«ãšã£ãŠåŒ·åãªããŒã«ãšãªãåŸãŸãããã®çµã¿åãããå©çšããããšã§ããµã€ãã®ããã©ãŒãã³ã¹ã詳现ã«ç解ããSEOå¹æãæ倧åããããã®æŠç¥ãç·Žãããšãã§ããŸãã以äžã«ããã®é£æºã®æ倧ã®ã¡ãªããã玹ä»ããŸãã
ããŒã¿ã®çµ±åã«ããæŽå¯ã®æ·±å
ãµãŒãã³ã³ãœãŒã«ãšGA4ãé£æºãããæ倧ã®ã¡ãªããã¯ãåæ¹ã®ãã©ãããã©ãŒã ã§åéãããããŒã¿ãäžå åã§ããããšã«ãããŸãããµãŒãã³ã³ãœãŒã«ã¯ããŠã§ããµã€ãã®æ€çŽ¢ããã©ãŒãã³ã¹ã«é¢ãã貎éãªæ å ±ãæäŸããããã«å¯ŸããŠGA4ã¯ãŠãŒã¶ãŒè¡åã«é¢ããå æ¬çãªããŒã¿ãæäŸããŸãããããã®ããŒã¿ãçµã¿åãããããšã§ããµã€ãã®èšªåè ãã©ã®ããã«ããŠãµã€ãã«ãã©ãçãããµã€ãå ã§ã©ã®ãããªè¡åãåãã®ãã«é¢ããæŽå¯ãæ·±ããããšãã§ããŸããçµæãšããŠãããå ·äœçã§å¹æçãªSEOæŠç¥ã®çå®ãå¯èœã«ãªããŸãã
SEOå¹æã®æ倧åïŒãªã¢ã«ã¿ã€ã ããŒã¿ã®æŽ»çš
ãŸããGA4ã®æäŸãããªã¢ã«ã¿ã€ã ããŒã¿ãå©çšããããšã§ãSEOæŠç¥ã®å¹æãçŽ æ©ãè©äŸ¡ããå¿ èŠã«å¿ããŠéããã«èª¿æŽããããšãå¯èœã§ããäŸãã°ãç¹å®ã®ããŒã¯ãŒãã«é¢ããã©ã³ãã³ã°ã®å€åããæ¹åããã³ã³ãã³ãããŠãŒã¶ãŒè¡åã«ã©ã®ãããªåœ±é¿ãäžããŠããã®ãããªã¢ã«ã¿ã€ã ã§ææ¡ã§ããŸããããã«ãããSEOã®ææãæ倧åããããã®è¿ éãªææ決å®ãå¯èœãšãªãã競åä»ç€Ÿã«å¯Ÿããåªäœæ§ã確ä¿ããããšãã§ããŸãã
ãµãŒãã³ã³ãœãŒã«ãšGA4ã®é£æºã¯ããŠã§ããµã€ãã®SEOæ¹åã«ãããŠãããŒã¿ã«åºã¥ããæŽå¯ãæäŸããæŠç¥ãããå ·äœçãã€å¹æçãªãã®ã«ããããã®åŒ·åãªããŒã«ã§ãããã®é£æºã«ããããŠã§ããµã€ãã®ããã©ãŒãã³ã¹ãæ倧éã«åŒãåºãããªã³ã©ã€ã³ã§ã®æåãå®çŸããããã®äžå©ãšãªããŸãã
GoogleãµãŒãã³ã³ãœãŒã«ãšGA4ã®é£æºæé
ãµãŒãã³ã³ãœãŒã«ãšGA4ïŒGoogle Analytics 4ïŒãé£æºãããããšã¯ãããžã¿ã«ããŒã±ãã£ã³ã°ãšSEOæŠç¥ã«ãããŠéåžžã«éèŠã§ããããã«ããããŠã§ããµã€ãã®ãã©ãã£ãã¯ãšãŠãŒã¶ãŒè¡åã«é¢ããæŽå¯ãæ·±ãŸããå¹æçãªãªã³ã©ã€ã³æŠç¥ãç«ãŠãããšãå¯èœã«ãªããŸãã以äžã«ããµãŒãã³ã³ãœãŒã«ãšGA4ãã¹ã ãŒãºã«é£æºãããããã®æé ã説æããŸãã
é£æºåã®ãã§ãã¯ãªã¹ã
é£æºãå§ããåã«ãããã€ãã®èŠä»¶ã確èªããŠããå¿ èŠããããŸããããã«ã¯ä»¥äžãå«ãŸããŸãïŒ
- GA4ã¢ã«ãŠã³ããæ¢ã«èšå®ããŠããããšã
- ãµãŒãã³ã³ãœãŒã«ã¢ã«ãŠã³ããæã£ãŠããããŠã§ããµã€ããæ£ããç»é²ãããŠããããšã
- ãµãŒãã³ã³ãœãŒã«ãšGA4ã®äž¡æ¹ã§äœ¿çšããããŠã§ããµã€ãã®URLæ§é ãäžèŽããŠããããšã
- ãµãŒãã³ã³ãœãŒã«ãšGA4ã®äž¡æ¹ã®ã¢ã«ãŠã³ããžã®ç®¡çè ã¢ã¯ã»ã¹æš©ãæã£ãŠããããšã
ãããã®æ¡ä»¶ãæºãããŠããããšã確èªããããå®éã®é£æºããã»ã¹ã«é²ãæºåãæŽããŸãã
å®éã®é£æºããã»ã¹ïŒå¿ èŠãªèšå®ãšèª¿æŽ
ããã§ã¯ããµãŒãã³ã³ãœãŒã«ãšGA4ãé£æºãããããã®å ·äœçãªã¹ãããã説æããŸãã
- GA4ã¢ã«ãŠã³ãã«ãã°ã€ã³ããã管çãã»ã¯ã·ã§ã³ã«ç§»åããŸãã
- ããããã£åã§ããããŒã¿ã¹ããªãŒã ããéžæãããŠã§ããµã€ãã®ããŒã¿ã¹ããªãŒã ãéããŸãã
- ãé£æºèšå®ããéžæããããµãŒãã³ã³ãœãŒã«ãã»ã¯ã·ã§ã³ãæ¢ããŸãã
- é£æºãã¿ã³ãã¯ãªãã¯ãããé£æºãããµã€ãããéžæããŸãã
- é©åãªãµãŒãã³ã³ãœãŒã«ããããã£ãéžæãããé£æºããã¿ã³ãã¯ãªãã¯ããŸãã
ãããã®ã¹ããããå®äºããããšã§ããµãŒãã³ã³ãœãŒã«ãšGA4ã¯é£æºãããåéãããããŒã¿ãGA4å ã§åæããããšãå¯èœã«ãªããŸãããã®é£æºã«ãããæ€çŽ¢ããã©ãŒãã³ã¹ãšãŠãŒã¶ãŒè¡åãå«ãéèŠãªææšãäžå çã«é²èŠ§ãããŠã§ããµã€ãã®SEOæŠç¥ãããäžå±€æŽç·Žãããããšãã§ããŸãã
以äžããµãŒãã³ã³ãœãŒã«ãšGA4ã®é£æºã»ããã¢ããæé ã§ãããããããã¯ãã«ã«ãªäœæ¥ã¯å°ãè€éã«æãããããããŸããããæ£ç¢ºãªããŒã¿ã«åºã¥ããæŠç¥çææ決å®ã«ã¯äžå¯æ¬ ã§ãããã®ã¬ã€ããåèã«ãã¹ã ãŒãºãã€å¹æçã«é£æºãé²ããŠãã ããã
GoogleãµãŒãã³ã³ãœãŒã«ãšGA4ã®é£æºã§ã§ããããš
æ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒã¯ããŠã§ããµã€ãã®å¯èŠæ§ãåäžãããéèŠãªããã»ã¹ã§ããããã®æŠç¥ãçå®ããäžã§ããŒã¿åæã¯äžå¯æ¬ ã§ããGA4ïŒGoogle Analytics 4ïŒã¯ããµã€ãã®ããã©ãŒãã³ã¹ãç解ããæ¹åããããã«å¿ èŠãªæŽå¯ãæäŸããæ°ããåæããŒã«ã§ããããã§ã¯ãGA4ã掻çšããŠSEOã匷åããæ¹æ³ã«ã€ããŠè§£èª¬ããŸãã
ãŠãŒã¶ãŒè¡åã®ç解ãšããŒãžæ§èœã®åæ
ãŠãŒã¶ãŒè¡åã®ç解ã¯ãSEOæ¹åã®ããã®æåã®ã¹ãããã§ããGA4ã§ã¯ã蚪åè ã®è¡åãã¿ãŒã³ãèå³ã®ããã³ã³ãã³ãããµã€ãå ã§éããæéãªã©ãæ§ã ãªãŠãŒã¶ãŒããŒã¿ãåéã§ããŸããããã«ãããã©ã®ããŒãžãæãé¢å¿ãåŒããŠãããããŸãããŒãžæ§èœã®ã©ã®éšåãæé©åãå¿ èŠããç¹å®ã§ããŸããGA4ã®åææ©èœã䜿çšããŠãããŒãžã®ããŒãæéãã€ã³ã¿ã©ã¯ã·ã§ã³çºççãããŠã³ã¹çãªã©ãéèŠãªããŒãžæ§èœææšã詳现ã«èª¿æ»ããããšãå¯èœã§ãã
ã³ã³ããŒãžã§ã³æ¹åã®ããã®æŽå¯ã®æœåº
SEOã®ç®æšã¯ãåã«ãã©ãã£ãã¯ãå¢ããããšã§ã¯ãããŸããã蚪åè ã顧客ããªãŒãã«å€æããããšãæçµç®æšã§ããGA4ã¯ãã³ã³ããŒãžã§ã³ã«è³ããŠãŒã¶ãŒã®æ è·¯ïŒãŠãŒã¶ãŒãžã£ãŒããŒïŒãåæããã©ã®ããŒãžããã£ã³ããŒã³ãæãå¹æçã§ããããæããã«ããŸãããŸããã³ã³ããŒãžã§ã³ãžã®é害ãšãªããã€ã³ãã®ç¹å®ããµããŒãããŸãããã®ãããªæŽå¯ã掻çšããããšã§ããµã€ãã®ã³ã³ãã³ããæ§é ãæ¹åããããå€ãã®ã³ã³ããŒãžã§ã³ãå®çŸããããšãå¯èœãšãªããŸãã
以äžã®ããã«ãGA4ã䜿çšããããšã§ããŠãŒã¶ãŒè¡åã®æ·±ãç解ãšããŒãžæ§èœã®çŽ°ããªåæãè¡ããã³ã³ããŒãžã§ã³çãé«ããããã®æŠç¥ãçå®ããããšãã§ããŸãããµãŒãã³ã³ãœãŒã«ãšé£æºãããããšã§ãSEOæ¹åã®ããã®æ¬¡äžä»£ã¢ããªãã£ã¯ã¹ããã«ã«æŽ»çšããããšãå¯èœãšãªããŸãã
GoogleãµãŒãã³ã³ãœãŒã«ãšGA4ã®é£æºã®æåäºäŸ
ãµãŒãã³ã³ãœãŒã«ãšGoogleã¢ããªãã£ã¯ã¹4ïŒGA4ïŒã®é£æºã¯ããŠã§ããµã€ãéå¶è ãSEOå°é家ã«ãšã£ãŠåŒ·åãªããŒã«ãšãªããŸãããã®ã»ã¯ã·ã§ã³ã§ã¯ãå®éã«é£æºãè¡ãããã®çµæã享åããäºäŸãèŠãŠãããŸãã
é£æºã«ãããã©ãã£ãã¯å¢å ã®äºäŸ
ããäŒæ¥ã¯ãµãŒãã³ã³ãœãŒã«ãšGA4ãé£æºããããã®çµæããŠã§ããµã€ããžã®ãã©ãã£ãã¯ãé¡èã«å¢å ããŸãããç¹ã«ãé£æºãéããŠåŸããã詳现ãªãŠãŒã¶ãŒããã€ãã¢ã®åæã掻çšããããŒãžã®æ¹åãšã³ã³ãã³ãã®æé©åãè¡ããŸãããããã«ãããæ€çŽ¢çµæã«ããã衚瀺äœçœ®ãæ¹åãããããå€ãã®èšªåè ãæ¹ãã€ããããšã«æåããŸããã
ããŒã¿ããªãã³ã§SEOæŠç¥ãæ¹åããäºäŸ
å¥ã®äºäŸã§ã¯ãäŒæ¥ããµãŒãã³ã³ãœãŒã«ãšGA4ã®ããŒã¿ã掻çšããŠãSEOæŠç¥ã®èŠçŽããè¡ã£ãããšã§ææãäžããŠããŸãããããŸã§ææ¢ãã§è¡ã£ãŠããããŒã¯ãŒãæŠç¥ãã³ã³ãã³ãã®é ä¿¡ã¿ã€ãã³ã°ãªã©ããããŒã¿ã«åºã¥ããŠåæ§ç¯ããŸãããGA4ããåŸããããªã¢ã«ã¿ã€ã ãªãŠãŒã¶ãŒè¡åããŒã¿ãšããµãŒãã³ã³ãœãŒã«ããã®æ€çŽ¢ããã©ãŒãã³ã¹ã®æ å ±ãçµã¿åãããããšã§ãããå¹æçãªSEO察çãå®è¡ãçµæãç®æšãšããŠããããŒã¯ãŒãã§ã®æ€çŽ¢ã©ã³ãã³ã°ã®åäžããç®æšã³ã³ããŒãžã§ã³ã®éæçã®åäžãèŠãããŸããã
GoogleãµãŒãã³ã³ãœãŒã«ãšGA4ã®é£æºã®ãã€ã³ããšæ³šæäºé
ãµãŒãã³ã³ãœãŒã«ãšGA4ïŒGoogle Analytics 4ïŒãé£æºãããããšã§ããŠã§ããµã€ãã®SEOæ¹åããŠãŒã¶ãŒè¡åã®è§£æãããæ·±ããå ·äœçã«è¡ããããã«ãªããŸãããããããã®é£æºã«ã¯æ£ããèšå®ãšéçšãäžå¯æ¬ ã§ãã以äžã§ã¯ãé£æºãè¡ãéã®äž»èŠãªãã€ã³ããšæ³šæäºé ã解説ããŸãã
é£æºã§ããããééããšãã®åé¿æ³
- ããããã£ã®æ··åšïŒ ãµãŒãã³ã³ãœãŒã«ãšGA4ã®ããããã£ãç°ãªãå ŽåãããŒã¿ã®äžæŽåãçºçããŸããåäžã®ãŠã§ããµã€ãã«å¯ŸããŠäž¡æ¹ãèšå®ããéã¯ãæ£ç¢ºã«äžèŽãããããšãéèŠã§ãã
- ããŒã¿ã®èŠèœãšãïŒ é£æºåŸã¯ãåéãããããŒã¿éãå¢ããŸããéèŠãªããŒã¿ãèŠèœãšããªãããã«ãã©ã®ææšãæãéèŠããäºåã«æ±ºå®ããå®æçã«ãã§ãã¯ããããšãéèŠã§ãã
- ãã£ã«ã¿ãªã³ã°ã®èª€çšïŒ äžèŠãªãã©ãã£ãã¯ãé€å€ããããã®ãã£ã«ã¿ãªã³ã°èšå®ã誀çšããŠããŸããšãææ矩ãªããŒã¿ãŸã§å€±ãããšã«ãªããããŸããããã£ã«ã¿ãªã³ã°ã¯æ éã«é©çšãããã®åœ±é¿ãå®æçã«è©äŸ¡ããå¿ èŠããããŸãã
æç¶å¯èœãªSEOæŠç¥ã®ããã®ãã³ã
- ç®æšã®æ確åïŒ SEO察çã®ç®çãæ確ã«èšå®ããããã«åºã¥ãææšãGA4ã§è¿œè·¡ããããšã§ãå¹æçã«æŠç¥ãç«æ¡ã§ããŸãã
- ãŠãŒã¶ãŒè¡åã®åæïŒ GA4ã«ãããŠãŒã¶ãŒè¡åã®è©³çŽ°ãªåæãéããŠããŠã§ããµã€ãã®æ¹åç¹ãç¹å®ãããŠãŒã¶ãŒäœéšã®åäžãå³ããŸãããã
- ã³ã³ãã³ãã®æé©åïŒ ãµãŒãã³ã³ãœãŒã«ã§åŸãããæ€çŽ¢ã¯ãšãªã®ããŒã¿ã掻çšããŠããŠãŒã¶ãŒã®é¢å¿ã«åã£ãã³ã³ãã³ãã®æé©åãç®æããŸãããŸããGA4ã®ããŒãžããã©ãŒãã³ã¹ããŒã¿ãçšããŠãã³ã³ãã³ãã®ææãè©äŸ¡ããŸãããã
æ£ããé£æºãšéçšã«ããããµãŒãã³ã³ãœãŒã«ãšGA4ã¯åŒ·åãªSEOæ¹åã®ããŒã«ãšãªãåŸãŸããåå¿è ã§ãäžèšã®ãã€ã³ããšæ³šæäºé ãç解ãé©çšããããšã§ãé·æã«ãããSEOæŠç¥ã®åºç€ãç¯ãããšãå¯èœã§ãã
ãŸãšã
ãµãŒãã³ã³ãœãŒã«ãšGA4ïŒGoogle ã¢ããªãã£ã¯ã¹ 4ïŒãé£æºããããšã¯ãããŒã¿ã®çµ±åã«ããæŽå¯ãæ·±ããSEOå¹æãæ倧åã§ãã匷åãªæ段ã§ãããã®é£æºã«ãã£ãŠããªã¢ã«ã¿ã€ã ããŒã¿ã掻çšãããŠãŒã¶ãŒè¡åã®ç解ãæ·±ããããŒãžæ§èœãåæããããšãã§ããŸãããŸããã³ã³ããŒãžã§ã³æ¹åã«åœ¹ç«ã€æŽå¯ãæœåºã§ããŸããã»ããã¢ããã¯ãé©åãªãã§ãã¯ãªã¹ããçšæããå¿ èŠãªèšå®ãšèª¿æŽãè¡ãããšã§ã¹ã ãŒãºã«é²ããããŸããæåäºäŸãåèã«ããªãããé£æºã§ããããééããåé¿ããæç¶å¯èœãªSEOæŠç¥ãæ§ç¯ããŠãããŸãããã