ããžãã¹æé·ã®éµãæ¡ããªãŒããžã§ãã¬ãŒã·ã§ã³ããããå¹æçãªæœçãå®è¡ããã«ã¯ã©ãããã°è¯ãã®ã§ããããïŒæ¬èšäºã§ã¯ãäŒæ¥ããªãŒããç²åŸããæçŽã«ç¹ããããã®å¹æçãªæœçãšããã®éã«æŒãããŠããã¹ã泚æç¹ã解説ããŸãããªãŒããžã§ãã¬ãŒã·ã§ã³ã®åºæ¬ããå¿çšãŸã§ã®æŠç¥ãããžã¿ã«ããŒã±ãã£ã³ã°ã®åœ¹å²ããããŠæåäºäŸããåŠã¶ããšãŸã§ãããžãã¹ããŒãœã³ã«åããŠãããããããæãããå£èª¿ã§ã玹ä»ãèªã¿é²ããããšã§ããèªèº«ã®ããžãã¹ã«ããããªãŒããžã§ãã¬ãŒã·ã§ã³æœçã®èšç»ãšå®æœã«åœ¹ç«ã€ãã³ããåŸãããã§ãããã
ã¯ããã«ïŒãªãŒããžã§ãã¬ãŒã·ã§ã³ã®éèŠæ§
ããžãã¹ã®å±éãå éãããããã«ã¯ãæœåšé¡§å®¢ãèŠã€ãåºãããããåæ©ã«ã€ãªããããšãäžå¯æ¬ ã§ãããã®ããã»ã¹ãå¹çåããã·ã¹ãã åããããã®ææ³ããããªãŒããžã§ãã¬ãŒã·ã§ã³ãšåŒã°ããŠããŸãã
ãã®èšäºã§ã¯ããªãŒããžã§ãã¬ãŒã·ã§ã³ãæåãããããã®æœçãšããã«äŒŽã泚æç¹ãæ·±æãããŠãããŸãããã¡ãã®æ å ±ã掻çšããããžãã¹æé·ã®æ°ããªéãåãéããŠãã ããã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ãšã¯äœãïŒ
ãªãŒããžã§ãã¬ãŒã·ã§ã³ãšã¯ãæœåšé¡§å®¢ã®æ å ±ãåéããåè«ã®æ©äŒã«ã€ãªããäžé£ã®ããŒã±ãã£ã³ã°æŽ»åã®ããšãæããŸããå ·äœçã«ã¯ããŠã§ããµã€ããžã®èšªåè ããã®åãåãããã¡ãŒã«ããŒã±ãã£ã³ã°ãã€ãã³ããã»ãããŒã®åå è ç²åŸãªã©ãæ§ã ãªæ段ããããŸãã
ãããã®æŽ»åãéããŠãè³Œå ¥æ欲ã®ããæœåšé¡§å®¢ãã€ãŸãããªãŒãããšãªã人ç©ãçæããããšãç®çã§ãããªãŒããžã§ãã¬ãŒã·ã§ã³ã¯ããã 顧客æ å ±ãåéããã ãã§ã¯ãªããé¢é£æ§ã®é«ãæœåšé¡§å®¢ãèŠã€ãåºãããšãèå¿ã§ãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã®ç®çãšã¯
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã®æ ¹æ¬çãªç®çã¯ã売äžã®åäžã«ãããŸããããããããã«ã¯è€æ°ã®ã¹ããããå¿ èŠã§ããã顧客æ å ±ã®åéã ãã§çµãããã®ã§ã¯ãããŸãããå¹ççãªãªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãã£ãŠãããŒã±ãã£ã³ã°æŽ»åãšè²©å£²æŽ»åã®æ¥ç¶ç¹ãæ確ã«ãã売äžã«ã€ãªããæœåšé¡§å®¢ãžã®ã¢ãããŒããæé©åããããšãã§ããŸãã
æåãžã®éïŒãªãŒããžã§ãã¬ãŒã·ã§ã³ãéèŠãã¹ãçç±
ãªãŒããžã§ãã¬ãŒã·ã§ã³ãéèŠããããšã§ãããžãã¹ã®æé·é床ãé£èºçã«å éãããããšãå¯èœã§ããäžã€ã¯ãæ£ç¢ºã§é¢é£æ§ã®é«ããªãŒããç²åŸããããšã«ããã販売ãã£ã³ã¹ãå¢ããããšããããŠãå¹ççãªãªãŒã管çã«ãã£ãŠãããŒã±ãã£ã³ã°ãšè²©å£²ã®äž¡ããã»ã¹ãæé©åããæçŽçãé«ããããç¹ã§ãã
ãŸãããªãŒããžã§ãã¬ãŒã·ã§ã³ã¯é¡§å®¢ç解ãæ·±ãã絶奜ã®æ©äŒã§ããããŸãã顧客ã®èå³ã»é¢å¿ãè¡åãã¿ãŒã³ãåæããããšã§ãããããŒãœãã©ã€ãºãããããŒã±ãã£ã³ã°æŽ»åãå±éã§ããŸãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã®çŸåšãšæªæ¥
ããžã¿ã«ãã¯ãããžãŒã®é²åã«ããããªãŒããžã§ãã¬ãŒã·ã§ã³ã®ææ³ãšå¹çæ§ã¯å€§ããå€åããŸãããAIãããŒã¿åæããŒã«ã®å°é ã«ããããã粟床ã®é«ããªãŒãã®ç¹å®ãå¯èœã«ãªããå¹ççãªããŒã±ãã£ã³ã°æŽ»åãè¡ããããã«ãªã£ãŠããŸãã
ä»åŸããã¯ãããžãŒã®çºå±ã«äŒŽãããªãŒããžã§ãã¬ãŒã·ã§ã³ã¯ããã«é²åããŠããã§ããããåã ã®ããžãã¹ã«æé©ãªãªãŒããžã§ãã¬ãŒã·ã§ã³ã®ææ³ãèŠã€ãåºããé²åããåžå Žã«å¯Ÿå¿ããããšãæåãžã®éµãšãªããŸãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã®æœçïŒåºç€ããå¿çšãŸã§
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã®æœçïŒåºç€ããå¿çšãŸã§
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æŽ»çš
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ã顧客ã«äŸ¡å€ãæäŸãã質ã®é«ãã³ã³ãã³ããäœæããé ä¿¡ããããšã§ããªãŒããç²åŸããããã®å¹æçãªæœçã®äžã€ã§ããæœåšé¡§å®¢ãé¢å¿ãæã€æ å ±ãæäŸããããšã§ãèªç¶ãªåœ¢ã§é¡§å®¢ãšã®é¢ä¿ãç¯ããŠãããŸãã
æåãžãšå°ãã«ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ£ç¢ºã«ç解ãã圌ãã®æ©ã¿ãèå³ã«å¯Ÿå¿ããã³ã³ãã³ããäœæããããšãéèŠã§ããäŸãã°ãããã°èšäºãåç»ãã€ã³ãã©ã°ã©ãã£ãã¯ãªã©ã®åœ¢åŒãçšããŠãæ¥çã®ãã¬ã³ãããã³ããããŠããŒãæäŸããŸãã
ãŸããSEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒãæèããã³ã³ãã³ãäœæãäžå¯æ¬ ã§ããç®çã®ããŒã¯ãŒããé©åã«é 眮ããããšã§ãæ€çŽ¢ãšã³ãžã³ã®äžäœã«è¡šç€ºããããããªããããå€ãã®æœåšé¡§å®¢ã«ã¢ã¯ã»ã¹ããŠãããããšãã§ããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ãå©çšããæœç
ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ããªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãããŠæ¥µããŠæå¹ãªãã©ãããã©ãŒã ã§ããäŒæ¥ãååããµãŒãã¹ã«é¢ããæ å ±ãç°¡åã«å ±æããå¹ åºããªãŒãã£ãšã³ã¹ã«ãªãŒãããããšãã§ããŸãã
åãœãŒã·ã£ã«ã¡ãã£ã¢ã®ç¹æ§ã«åãããã³ã³ãã³ãã®äœæã倧åã§ããããšãã°ãInstagramã§ã¯èŠèŠçãªã³ã³ãã³ãããTwitterã§ã¯çããŠé®®ãããªæ å ±ãããå¹æçã«äŒãããŸãããã©ãã¯ãŒãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããããšã§ããªãŒããžãšã€ãªããå¯èœæ§ãé«ãŸããŸãã
éèŠãªã®ã¯ãäžæ¹çãªæ å ±ã®æŒãä»ãã§ã¯ãªãããã¡ã³ããã©ãã¯ãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãéèŠããããšã§ãã質åã«çãããããã©ãã¯ãŒã®æçš¿ã«åå¿ããããšã§ãä¿¡é Œé¢ä¿ãæ§ç¯ããŠããããšã倧åã§ãã
ã¡ãŒã«ããŒã±ãã£ã³ã°ã«ãããªãŒãã®ç²åŸ
ã¡ãŒã«ããŒã±ãã£ã³ã°ã¯ãæ¢ã«é¢å¿ã瀺ããŠãããŠããæœåšé¡§å®¢ã«å¯ŸããŠãçŽæ¥æ å ±ãå±ããæå¹ãªæ段ã§ããå®æçã«æ å ±ãæäŸããããšã§ã顧客ã®é¢å¿ãç¶æããæçµçã«ååããµãŒãã¹ã®è³Œå ¥ã«ã€ãªããããšãã§ããŸãã
å¹æçãªã¡ãŒã«ããŒã±ãã£ã³ã°ãè¡ãããã«ã¯ããŸãã賌èªè ã®ã»ã°ã¡ã³ããŒã·ã§ã³ãéèŠã§ããèªè ã®èå³ãéå»ã®è¡åãåºã«ã»ã°ã¡ã³ãåããããšã§ãããããŒãœãã©ã€ãºãããã³ã³ãã³ããæäŸããããšãã§ããããã«ãªããŸãã
ãŸããã¡ãŒã«ã®ãªãŒãã³çãã¯ãªãã¯çãé«ããããã«ã¯ã件åãã¡ãŒã«ã®ãã¶ã€ã³ãéä¿¡æéã®æé©åãå¿ èŠã§ããåžåŒåã®ãã件åããã¢ãã€ã«ãã¬ã³ããªãŒãªã¬ã€ã¢ãŠããåä¿¡è ã®ã¢ã¯ãã£ããªæé垯ã«é ä¿¡ããããšãå¹æãé«ããŸãã
ã©ã³ãã£ã³ã°ããŒãžã®æé©å
ã©ã³ãã£ã³ã°ããŒãžã¯ããªãŒããç²åŸããããã®ããŒãã€ã³ãã§ãããŠãŒã¶ãŒãæåŸ ããŠããæ å ±ããµãŒãã¹ãžãã€ã¬ã¯ãã«å°ããç©æ¥µçãªã¢ã¯ã·ã§ã³ãä¿ãããšããã®ç®çã§ãã
é«ãã³ã³ããŒãžã§ã³çãéæããããã«ã¯ãæ確ãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ïŒCTAïŒãèšçœ®ãããŠãŒã¶ãŒãæ±ããæ å ±ãç°¡åã«åŸããããããªèšèšãå¿ èŠã§ãããŸããããŒãžã®èªã¿èŸŒã¿é床ããã¢ãã€ã«å¯Ÿå¿ãªã©ã®æè¡çãªæé©åãéèŠã§ãã
ããã«ãA/Bãã¹ããå®æœããããšã§ãã©ã³ãã£ã³ã°ããŒãžã®åèŠçŽ ïŒããããŒã®æèšãç»åãCTAã®äœçœ®ãªã©ïŒã®å¹æã確èªããæ¹åç¹ãèŠã€ããããšãå¯èœã§ãããã®ãã¹ããç¹°ãè¿ãå®æœããããšã«ãã£ãŠãæåçãåŸã ã«é«ããããšãã§ããŸãã
å¹æçãªãªãŒããžã§ãã¬ãŒã·ã§ã³æœçã®ãã€ã³ã
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ç¹å®
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã®æåã®éµã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ確ã«ç¹å®ããããšã§ããçæ³çãªé¡§å®¢åãå®çŸ©ãããã®ããŒãºãé¢å¿äºã«åãããã¢ãããŒãããšãããšãäžå¯æ¬ ã§ããã¿ãŒã²ãããæ·±ãç解ããã°ããã»ã©ã圌ãã«å ±é³Žããææ矩ãªé¢ä¿ãç¯ãããšãã§ããŸãã
幎霢ãè·æ¥ãå°åãåå ¥ã趣å³ãªã©ãããŸããŸãªèŠå ãçšããŠã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãã»ã°ã¡ã³ãåããããšãéèŠã§ããããããããšã§ãããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãç«ãŠãããšãã§ãããªãŒãã®è³ªãé«ããããšãã§ããŸãã
ãã®ããã»ã¹ã¯ãåžå Žèª¿æ»ã顧客ã€ã³ã¿ãã¥ãŒãã¢ã³ã±ãŒããªã©ãéããŠè¡ãããšãã§ããŸããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®æ£ç¢ºãªç¹å®ã¯ããªãœãŒã¹ãé©åã«åé ããããŒã±ãã£ã³ã°å¹æãæ倧åããããã®åºç€ãç¯ããŸãã
ãã«ããã£ãã«ã¢ãããŒãã®éèŠæ§
çŸä»£ã®ããŒã±ãã£ã³ã°æŠç¥ã§ã¯ãããŸããŸãªãã£ãã«ãéããŠæœåšé¡§å®¢ã«ã¢ãããŒãããããšãæšå¥šãããŸããããã¯ãã«ããã£ãã«ã¢ãããŒããšåŒã°ããæ¶è²»è ã®å€æ§ãªå©çšç¿æ £ã«å¯Ÿå¿ã§ããããã«ããããã§ãããœãŒã·ã£ã«ã¡ãã£ã¢ãã¡ãŒã«ãããã°ãã€ãã³ããªã©ãæ§ã ãªãã£ãã«ãé§äœ¿ããããšã§ããªãŒãç²åŸã®æ©äŒãå¢ããããšãã§ããŸãã
ãã«ããã£ãã«ã¢ãããŒããå¹æçã«è¡ãããã«ã¯ãåãã£ãã«ã®ç¹æ§ãç解ããããããã«åã£ãæŠç¥ãå±éããããšãéèŠã§ããåãã¡ãã»ãŒãžãå šãã£ãã«ã«æçš¿ããã®ã§ã¯ãªãããã£ãã«ããšã«æé©åãããã³ã³ãã³ããæäŸããŸãããã
ãŸãããã£ãã«éã§ã®äžè²«æ§ãä¿ã€ããšã倧åã§ããããã«ããããã©ã³ãã®èªç¥åºŠãšä¿¡é Œæ§ãé«ããããšãã§ããŸããåæããŒã«ãçšããŠãã©ã®ãã£ãã«ãæãå¹æçã§ããããå®æçã«è©äŸ¡ããæŠç¥ã調æŽããããšãå¹æçã§ãã
ã³ã³ãã³ãã®ããŒãœãã©ã€ãº
æ¶è²»è ã¯èªåã«åã£ãã«ã¹ã¿ãã€ãºãããæ å ±ãæ±ããŠããŸããã³ã³ãã³ãã®ããŒãœãã©ã€ãºã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãšã®é¢ä¿ã匷åãããšã³ã²ãŒãžã¡ã³ããåäžãããããã«éèŠã§ãã顧客ã®éå»ã®è¡åã奜ã¿ã«åºã¥ããŠããŒãœãã©ã€ãºãããã³ã³ãã³ããæäŸããããšã§ãé¢ä¿æ§ãç¯ãããšãå¯èœã§ãã
äžäŸãšããŠã顧客ã®è¡åå±¥æŽã«åºã¥ããŠã¡ãŒã«ããŒã±ãã£ã³ã°ãã«ã¹ã¿ãã€ãºããæ¹æ³ããããŸããè³Œå ¥å±¥æŽãé²èŠ§å±¥æŽãåæãããã®äººã«åã£ã補åã®ææ¡ãæ å ±ãéä¿¡ããããšãã§ããŸãã
ã³ã³ãã³ãã®ããŒãœãã©ã€ãºãæåãããããã«ã¯ãããŒã¿åéãšåæãäžå¯æ¬ ã§ãã顧客ã®èå³ãããŒãºã«åºã¥ããŠãããé åçã§é¢é£æ§ã®é«ãã³ã³ãã³ããåµåºããããšã«çŠç¹ãåœãŠãŸãããã
ããŒã¿åæã«ããæœçã®æé©å
ãªãŒããžã§ãã¬ãŒã·ã§ã³æœçã®å¹æãæ倧åããããã«ã¯ãå®æçãªããŒã¿åæãäžå¯æ¬ ã§ããããŒã¿åæãéããŠãæœçã®å¹æãè©äŸ¡ããæ¹åç¹ãç¹å®ããããšãã§ããŸããããŒã±ãã£ã³ã°æŽ»åã®ææãæ£ç¢ºã«ææ¡ããããšã§ãROIã®åäžãç®æãããšãå¯èœã§ãã
䜿çšããããŒã«ã«ã¯ãGoogle Analyticsã瀟å ã®CRMã·ã¹ãã ãªã©ããããŸãããããã®ããŒã«ã掻çšããããšã§ã顧客ã®ãªã³ã©ã€ã³è¡åãåå¿ã远跡ããã©ã®å 容ãã¬ã¹ãã³ã¹ãçãã§ããããææ¡ããããšãã§ããŸãã
åæçµæã«åºã¥ããŠæœçãå®æçã«èª¿æŽããããšã¯ãæç¶å¯èœãªãªãŒããžã§ãã¬ãŒã·ã§ã³æŽ»åã«ã¯æ¬ ãããŸãããããŒã¿ã掻çšããŠææ決å®ãè¡ãããšã§ãæéãšãªãœãŒã¹ãæãå¹ççã«äœ¿ãããšãã§ããã®ã§ãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãããããžã¿ã«ããŒã±ãã£ã³ã°ã®åœ¹å²
ããžã¿ã«ããŒã±ãã£ã³ã°ã¯ãäŒæ¥ãæœåšé¡§å®¢ãèŠã€ããèå³ãæã£ãŠãããããã«æ¬ ãããªãææ³ã§ããç¹ã«ããªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãããŠã¯ãæå¹ãªæŠç¥ãšããŒã«ã®éžæãæåã®ã«ã®ãæ¡ããŸããæ¬èšäºã§ã¯ããªãŒããžã§ãã¬ãŒã·ã§ã³ãå¹æçã«è¡ãããã®æœçãšæ³šæç¹ã«ã€ããŠè§£èª¬ããŸãã
SEOã®åºæ¬ãšãã®åœ±é¿
æ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒã¯ããŠã§ããµã€ããã³ã³ãã³ããæ€çŽ¢çµæã®äžäœã«è¡šç€ºãããããå€ãã®èšªåè ãç²åŸããããã®éèŠãªæŠç¥ã§ããSEOã«ã¯ãããŒã¯ãŒãã®éžå®ãã¡ã¿ããŒã¿ã®æé©åãé«å質ãªã³ã³ãã³ãã®æäŸãªã©ãå«ãŸããŸãã
SEOã®å¹æãé«ããããã«ã¯ãç¶ç¶çãªæé©åãšãæ€çŽ¢ãšã³ãžã³ã®ã¢ã«ãŽãªãºã å€æŽãžã®å¯Ÿå¿ãå¿ èŠã§ãããŸãããªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãããŠã¯ãåã«ãã©ãã£ãã¯ãå¢ããã ãã§ãªããé¢é£æ§ã®é«ãæ€çŽ¢ããŒã¯ãŒããéžå®ãã察象ãšãã顧客局ã«ã¢ãããŒãããããšãéèŠã§ãã
SEOã¯æéãšãšãã«çµæãåºãé·æçãªæŠç¥ã§ãããããå¿èãå¿ èŠã§ããããããé©åã«å®æœãããå Žåãå®å®ãããªãŒãç²åŸã®æºæ³ãšãªããŸãã
PPCåºåã§ãªãŒããç²åŸãã
PPCåºåã¯ã蚪åè ãåºåãã¯ãªãã¯ãããã³ã«åºåäž»ãæéãæ¯æãã¢ãã«ã§ããGoogle AdsãBing Adsãªã©ã®ãã©ãããã©ãŒã ã䜿çšããŠãç¹å®ã®ããŒã¯ãŒãã§æ€çŽ¢ãããŠãŒã¶ãŒã«å¯ŸããŠåºåã衚瀺ãããããšãã§ããŸãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãããŠPPCåºåãå¹æçã«å©çšããã«ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ç解ãšãé¢é£æ§ã®é«ãããŒã¯ãŒãéžå®ãäžå¯æ¬ ã§ãããŸããçå°ããŒãžã®æé©åãéèŠã§ããã蚪åè ã«ã¢ã¯ã·ã§ã³ãä¿ãã¯ãªã¢ãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ãèšããã¹ãã§ãã
PPCåºåã¯ãå³å¹æ§ãé«ããè²»çšå¯Ÿå¹æãæ確ã«æž¬å®ã§ãããããäºç®ç®¡çãšROIã®æé©åããããããšããå©ç¹ããããŸãã
ãããªããŒã±ãã£ã³ã°ãšãªãŒãç²åŸ
ãããªããŒã±ãã£ã³ã°ã¯ããã©ã³ãã®ã¡ãã»ãŒãžãå¹æçã«äŒããããã®åŒ·åãªããŒã«ãšãªã£ãŠããŸããå質ã®é«ãåç»ã¯ãèŠèŽè ã®èå³ãåŒããé·æçãªå°è±¡ãæ®ãããšãã§ããŸãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã®ããã®ãããªããŒã±ãã£ã³ã°ã§ã¯ãååããµãŒãã¹ã®å©ç¹ãå±ç€ºããã ãã§ãªããèŠèŽè ãå ±æã§ããã¹ããŒãªãŒããªã³ã°ãåãå ¥ããããšã倧åã§ãããŸããåç»å ã§ã¯ãªã¢ãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ãæäŸããããšã§ãèŠèŽè ããªãŒãã«å€æããæ©äŒãå¢ãããŸãã
ãããªã³ã³ãã³ãã¯ãSNSãã©ãããã©ãŒã ãYouTubeãªã©ãããŸããŸãªãã£ãã«ã§ã®é ä¿¡ãå¯èœã§ããé©åãªãã©ãããã©ãŒã ã§åç»ãå ±æããããšã§ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«ãªãŒããããšã³ã²ãŒãžã¡ã³ããé«ããããšãã§ããŸãã
SNSããŒã±ãã£ã³ã°ã®ãã¯ãŒ
ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ã人ã ãã³ãã¥ãã±ãŒã·ã§ã³ããšããæ å ±ãå ±æããéèŠãªå Žæãšãªã£ãŠããŸããããžãã¹ã«ãããŠããSNSãå©çšããããšã§ããã©ã³ãã®èªç¥åºŠãé«ããæœåšé¡§å®¢ãšçŽæ¥çã«é¢ããããšãã§ããŸãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã«SNSããŒã±ãã£ã³ã°ãå¹æçã«æŽ»çšããã«ã¯ããã©ã³ãã®å£°ãäžè²«ããŠä¿ã¡ãªããã察話åã®ã³ã³ãã³ããæäŸããããšãéèŠã§ãããŸãããã©ãã¯ãŒã«æçãªæ å ±ãæäŸãã圌ãã®é¢å¿ãåŒãã€ãããã£ã³ããŒã³ãã³ã³ãã¹ããå®æœããããšã§ãé¢äžãä¿é²ããŸãã
SNSã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«ãªãŒããã圌ããšã®ä¿¡é Œé¢ä¿ãç¯ãããã®åŒ·åãªããŒã«ã§ããé©åãªæŠç¥ãšã³ã³ãã³ããçšããããšã§ãSNSã¯è²Žç€Ÿã®ãªãŒããžã§ãã¬ãŒã·ã§ã³åªåã倧ãããµããŒãããŸãã
ããªãŒããžã§ãã¬ãŒã·ã§ã³æœçã®æåäºäŸãšåŠã³ã
ãªãŒããžã§ãã¬ãŒã·ã§ã³æœçã®æåäºäŸãšåŠã³
æœçã®äºäŸçŽ¹ä»
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãããŠãå¹æçãªæœçã®äžäŸãšããŠãã³ã³ãã³ãããŒã±ãã£ã³ã°ãæããããŸããæçãªæ å ±ãæäŸããããšã§ãèŠèŸŒã¿é¡§å®¢ã®é¢å¿ãåŒããèªç€Ÿã®è£œåããµãŒãã¹ã«ã€ãªããæ¹åŒã§ããäŸãã°ãç¹å®æ¥çã«ç¹åãããã¯ã€ãããŒããŒãã解決çãæäŸããããã°èšäºãªã©ã®æäŸããããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ãããªãŒããžã§ãã¬ãŒã·ã§ã³ã®å¹æçãªæœçã®äžã€ã§ãã察象ãšãã顧客局ã«åãããŠãFacebookãInstagramãLinkedInãªã©ã®ãã©ãããã©ãŒã ãéžå®ããé«ããšã³ã²ãŒãžã¡ã³ããç²åŸããããšãéµãšãªããŸããæçš¿ã®é »åºŠããèŠèŠçã³ã³ãã³ãã®æŽ»çšãããã®æåã«å€§ããè²¢ç®ããŸãã
ããã«ãã¡ãŒã«ããŒã±ãã£ã³ã°ã¯ãçŽæ¥çã«èŠèŸŒã¿å®¢ãšã³ãã¥ãã±ãŒã·ã§ã³ãåããé·æçãªé¢ä¿ãç¯ãäžã§æ¬ ãããªãææ³ã§ããã»ã°ã¡ã³ãåããããªã¹ãã䜿çšããŠããŒãœãã©ã€ãºãããã¡ãã»ãŒãžãéãããšã§ãé«ãéå°çãã¯ãªãã¯çãåŸãããšãå¯èœã§ãã
äºäŸããåŠã¶æåèŠå ãšã¯
ãããã®æåäºäŸããåŠã¹ãã®ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®æ£ç¢ºãªç解ãæåèŠå ã®äžå¿ã§ãããšããããšã§ããçæ³ã®é¡§å®¢åïŒãã«ãœãïŒãæ確ã«å®çŸ©ãããã®ããŒãºãçã¿ç¹ã«å¯Ÿãã解決çãæäŸããããšãéèŠã§ãã
ãŸããå€ãã®æåäºäŸã§ã¯ãé«å質ãªã³ã³ãã³ãã®æäŸãããŒãšãªã£ãŠããŸããæçãã€é¢é£æ§ã®é«ãæ å ±ãæäŸããããšã§ãä¿¡é Œæ§ãšå°éæ§ã顧客ã«å°è±¡ä»ããããšãã§ããŸããããã¯ãèŠèŸŒã¿é¡§å®¢ãåŒãã€ããæçµçã«ãªãŒãã«è»¢æãããäžã§éåžžã«æå¹ã§ãã
æåäºäŸãæ§ç¯ããããã§ãåæœçã®æž¬å®ãšåæãæ¬ ãããŸãããã©ã®æœçãå¹æããã£ãã®ããã©ã®ããã«æ¹åã§ããã®ããå®æçã«ã¬ãã¥ãŒããç¶ç¶çãªæ¹åãå³ãããšã§ããªãŒããžã§ãã¬ãŒã·ã§ã³ã®å¹çãé«ããããšãå¯èœã§ãã
倱æããåŠã¶ïŒé¿ããã¹ãæŠç¥
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãããŠå€±æããäºäŸããã¯ãçŠç¹ã®æ¬ åŠã倧ããªæèšãšããŠæããããŸããããšãã°ãç®æšãäžæ確ã§ãåºãããç¯å²ã®ãªãŒãã£ãšã³ã¹ãã¿ãŒã²ããã«èšå®ããŠããŸã£ãå Žåãå¹æçãªãªãŒããç²åŸããããšã¯å°é£ã«ãªããŸãã
ãŸããé床ã®èªç€Ÿè£œåããµãŒãã¹ã®å®£äŒãé¿ããã¹ãã§ããããã¯ãèŠèŸŒã¿å®¢ã«ãšã£ãŠäŸ¡å€ããªããé¢å¿ã倱ãããåå ãšãªãåŸãŸãã䟡å€æäŸãæåªå ãã補åããµãŒãã¹ã«ã€ããŠã¯èªç¶ãªåœ¢ã§çŽ¹ä»ããã¹ãã§ãã
å¹æ枬å®ã®æ¬ åŠããããã倱æã®äžã€ã§ããã©ã®æœçãã©ã®çšåºŠã®ææããããããŠããã®ãææ¡ã§ããŠããªããšãæ¹åã®äœå°ãèŠèœãšããè³æºã®ç¡é§äœ¿ãã«ã€ãªããæãããããŸããç®æšãšããKPIãèšå®ããå®æçã«åæããããšãéèŠã§ãã
ç¶ç¶çãªæ¹åãšãã¹ãã®éèŠæ§
ãªãŒããžã§ãã¬ãŒã·ã§ã³æœçã®æåäºäŸã¯ãäžåéãã®æŽ»åã§å®çµãããã®ã§ã¯ãããŸãããåžå Žã顧客ã®ããŒãºã¯åžžã«å€åããŠãããããã«åãããŠæŠç¥ãé²åãããå¿ èŠããããŸãããã®ããã«ã¯ãæœçã®çµæã枬å®ãããã£ãŒãããã¯ãåŸãããšãå¿ é ã§ãã
ããã«ãA/Bãã¹ããªã©ãå©çšãããã¹ãã®å®æœãæåãžã®éµãæ¡ããŸããå°ããªå€æŽã倧ããªçµæã®éããçãããšããããŸããäŸãã°ãã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã®æèšãè²ã®å€æŽãã©ã³ãã£ã³ã°ããŒãžã®ã¬ã€ã¢ãŠãä¿®æ£ãªã©ã該åœããŸããè€æ°ã®ããªãšãŒã·ã§ã³ããã¹ãããæãå¹æçãªèŠçŽ ãèŠã€ãåºãããšãéèŠã§ãã
ç¶ç¶çãªæ¹åãšãã¹ããéããŠããªãŒããžã§ãã¬ãŒã·ã§ã³ã®æœçãæé©åããããšã§ãææã®åäžãæåŸ ã§ããŸããåžžã«ææ°ã®åžå Žååãè¿œãã顧客ã®å£°ã«è³ãåŸããããšã§ãé·æã«ããã£ãŠãªãŒãç²åŸã®æåãåããããšãå¯èœã§ãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³æœçã®èšç»ãšå®æœã«ããã泚æç¹
ãªãŒããžã§ãã¬ãŒã·ã§ã³ã¯ã販売æ©äŒãšé¡§å®¢åºç€ã®æ¡å€§ã«äžå¯æ¬ ãªããã»ã¹ã§ããããããèšç»ãšå®æœã®æ®µéã§èæ ®ãã¹ãå€ãã®èŠçŽ ããããŸããæ¬èšäºã§ã¯ãå¹æçãªãªãŒããžã§ãã¬ãŒã·ã§ã³æœçãèšç»ã»å®æœããäžã§ã®éèŠãªæ³šæç¹ã玹ä»ããŸãã
ç®æšèšå®ã®éèŠæ§
ã©ããªããŒã±ãã£ã³ã°æœçãæåã®ç¬¬äžæ©ã¯ãæ確ãªç®æšèšå®ããå§ãŸããŸãããªãŒããžã§ãã¬ãŒã·ã§ã³ã«ãããŠããå ·äœçãã€éæå¯èœãªç®æšãèšå®ããããšãéèŠã§ããããã«ãã£ãŠãæœçã®æ¹åæ§ã決å®ããæåã枬å®ããåºæºã確ç«ããããšãã§ããŸãã
ç®æšãèšå®ããéã«ã¯ããªãŒãã®éã ãã§ãªããå質ã«ã泚ç®ããããšãæ¬ ãããŸãããé«å質ãªãªãŒããç²åŸããããšã¯ãæçµçãªã³ã³ããŒãžã§ã³çã®åäžã«ã€ãªãããŸããç®æšèšå®ã¯ãæœçå šäœã®å¹çãšå¹æãæ倧éã«åŒãåºãããã®åºç€ãç¯ããŸãã
å ·äœçã«ã¯ãæéå¥ã®ãªãŒãç²åŸç®æšãã»ã°ã¡ã³ãããšã®ãªãŒãå質ãªã©ã现ããå解ããŠç®æšãèšå®ããããšãæšå¥šãããŸããããã«ãããæœçã®é²è¡ç¶æ³ãæ£ç¢ºã«ææ¡ããå¿ èŠã«å¿ããŠè¿ éã«èª¿æŽãè¡ããããã«ãªããŸãã
ãªãœãŒã¹åé ã®ãã©ã³ã¹
ãªãŒããžã§ãã¬ãŒã·ã§ã³æœçãæåã«å°ãããã«ã¯ãå©çšå¯èœãªãªãœãŒã¹ãå¹æçã«åé ããããšãäžå¯æ¬ ã§ããäºç®ã ãã§ãªãã人æãæéãªã©ããããããªãœãŒã¹ã®ãã©ã³ã¹ãèæ ®ããå¿ èŠããããŸãã
é床ã«äžæ¹ã«åã£ããªãœãŒã¹ã®é åã¯ãæœçå šäœã®ãã©ã³ã¹ã厩ãåå ã«ãªããŸããäŸãã°ãåºåãžã®æè³ãå¢ããããšã§ãªãŒãã®éãå¢ããããšããå Žåããã©ããŒã¢ãããè¡ã人å¡ãè³æºãäžè¶³ããŠããªãã確èªããããšã倧åã§ãã
å¹æçãªãªãœãŒã¹åé ãå®çŸããããã«ã¯ãæœçããšã®æåŸ ãªã¿ãŒã³ãäºåã«è©äŸ¡ããæãã³ã¹ãå¹çã®è¯ãææ³ã«ãªãœãŒã¹ãéäžãããããšãæšå¥šãããŸãããŸããåžå Žã®ååã競åã®æŠç¥ãèæ ®ã«å ¥ããããšã§ãããå¹æçãªãªãœãŒã¹é åãå¯èœã«ãªããŸãã
æœçå®è¡åŸã®ãã©ããŒã¢ãã
ãªãŒããžã§ãã¬ãŒã·ã§ã³æœçãå®è¡ããåŸããã®å¹æãæ倧åããããã«ã¯ãé©åãªãã©ããŒã¢ãããéèŠã§ããç²åŸãããªãŒããé©åã«ç®¡çããæ£ç¢ºãªã¿ã€ãã³ã°ã§ã³ã³ã¿ã¯ããåãããšãäžå¯æ¬ ã§ãã
å¹ççãªãã©ããŒã¢ãããå®çŸããããã«ã¯ãCRMïŒCustomer Relationship ManagementïŒã·ã¹ãã ã掻çšããããšããå§ãããŸããCRMã·ã¹ãã ãå©çšããããšã§ããªãŒãã®æ å ±ãäžå 管çããåãªãŒãã®ç¶æ³ã«åããããªãŒããŒã¡ã€ãã®ãã©ããŒã¢ãããå¯èœã«ãªããŸãã
ãŸãããã©ããŒã¢ããã®éã¯ããªãŒãã®èå³ãããŒãºã«åºã¥ããã«ã¹ã¿ãã€ãºãããå 容ãæäŸããããšã倧åã§ããããã«ããããªãŒããšã®é¢ä¿ã匷åããæçµçãªã³ã³ããŒãžã§ã³ã®ç¢ºçãé«ããããšãã§ããŸãã
ROIã®æž¬å®ãšåæ
ãªãŒããžã§ãã¬ãŒã·ã§ã³æœçã®å¹æãæ£ç¢ºã«ææ¡ããããã«ã¯ãROIïŒReturn on InvestmentïŒæè³å©ççïŒã®æž¬å®ãšåæãæ¬ ãããŸãããããã«ãããæœçã®å¹æãå®éçã«è©äŸ¡ããå°æ¥ã®æœçèšç»ã«åœ¹ç«ãŠãããšãã§ããŸãã
ROIãå¹æçã«æž¬å®ããããã«ã¯ãæœçã®éå§æããçµäºãŸã§ã®å šéçšã§ãè²»çšãšææã詳现ã«èšé²ããããšãéèŠã§ãããŸãããªãŒãã®å質ããæçµçãªã³ã³ããŒãžã§ã³ãŸã§ã®æéãªã©ãè²»çšãšçŽæ¥é¢é£ããªãèŠå ãèæ ®ã«å ¥ããããšãæšå¥šãããŸãã
åæã®çµæãããšã«æœçã®èª¿æŽãæ¹åãè¡ãããšã§ããªãŒããžã§ãã¬ãŒã·ã§ã³ã®å¹çãšå¹æãåŸã ã«é«ããŠããããšãå¯èœã§ããå®æçãªROIã®æž¬å®ãšåæã¯ãæç¶çãªããŒã±ãã£ã³ã°æåãžã®éµãšãªããŸãã
ãŸãšã
ãªãŒããžã§ãã¬ãŒã·ã§ã³æœçã¯ãããããããžãã¹ã«ãšã£ãŠæ¬ ãããªãèŠçŽ ã§ããæåããããã«ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æŽ»çšããœãŒã·ã£ã«ã¡ãã£ã¢ã®å¹æçãªå©çšãã¡ãŒã«ããŒã±ãã£ã³ã°ããããŠã©ã³ãã£ã³ã°ããŒãžã®æé©åãéµãšãªããŸããããã«ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ç¹å®ããã«ããã£ãã«ã¢ãããŒããã³ã³ãã³ãã®ããŒãœãã©ã€ãºããããŠããŒã¿åæã«ããæœçã®æé©åãéèŠã§ããããžã¿ã«ããŒã±ãã£ã³ã°ã®é²åã«äŒŽããSEOãPPCåºåããããªããŒã±ãã£ã³ã°ãSNSããŒã±ãã£ã³ã°ããªãŒããžã§ãã¬ãŒã·ã§ã³ã«ã¯äžå¯æ¬ ãæåäºäŸããã¯ãç¶ç¶çãªæ¹åãšãã¹ãã®éèŠæ§ãæµ®ã圫ãã«ãªã£ãŠããŸããæœçã®èšç»ãšå®æœã§ã¯ãç®æšèšå®ã®æ確åããªãœãŒã¹åé ã®è³¢æãªç®¡çãå®è¡åŸã®ãã©ããŒã¢ããããããŠROIã®æž¬å®ããã€ã³ãã§ããããžãã¹ããŒãœã³ã®çããŸããªãŒããžã§ãã¬ãŒã·ã§ã³ã®æ ã¯è€éãããããŸãããããããã®ãã€ã³ããèžãŸããŠé²ãã°ãæåãžã®éçã¯æããã«ãªããŸãã