Webäžã§ã®ããžãã¹æåã¯ãèŠããéšåã ãã§ãªããèåŸã§è¡ãããŠããäœæ¥ã«ã倧ããäŸåããŸããä»åãæã ã泚ç®ããã®ã¯ããªãããŒãžSEOïŒå€éšèŠå ãæ¹åããŠã©ã³ãã³ã°ã¢ããããšããããŒãã§ãããªãããŒãžSEOãšã¯ãèªç€Ÿãµã€ãã®å€éšããã®è©äŸ¡ãé«ããæ€çŽ¢ãšã³ãžã³ã«ããã©ã³ãã³ã°ãäžããããã®æŠç¥ã«ä»ãªããŸããããã®èšäºã§ã¯ãããã¯ãªã³ã¯ã®æ§ç¯ããœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽ»çšããã©ã³ãèªç¥åºŠã®åäžãªã©ããµã€ãå€éšã§ã®SEO察çã®éèŠæ§ãšå ·äœçãªæ¹æ³è«ã詳ãã解説ããŸããããžãã¹å±éã«ããããªã³ã©ã€ã³ã®èŠããåãå³ãããã®è²Žéãªã€ã³ãµã€ãããæäŸããããŸãã®ã§ãã©ãããæåŸ ãã ããã
ãªãããŒãžSEOãšã¯ïŒ
ãªãããŒãžSEOãšã¯ããŠã§ããµã€ãã®å€éšãããã®ããŒãžãžã®è©äŸ¡ãåäžãããããã®æœçã®ç·ç§°ã§ãã
SEOå€éšå¯ŸçãšåŒã°ããã±ãŒã¹ããããŸãã
ãªãããŒãžSEOãäž»ã«ããã¯ãªã³ã¯ã®ç²åŸããœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽ»çšããã©ã³ãã®å£ã³ããè©å€ã®ç®¡çãéããŠè¡ãããŸãããªãããŒãžSEOã®ç®çã¯ãæ€çŽ¢ãšã³ãžã³ã«ãŠã§ããµã€ããä¿¡é Œã§ããæ å ±æºã§ãããšèªèãããæ€çŽ¢çµæã§ã®ã©ã³ãã³ã°ãåäžãããããšã«ãããŸãã
ããã¯ãªã³ã¯ãšã¯ãä»ã®ãŠã§ããµã€ãããèªãµã€ããžã®ãªã³ã¯ã®ããšã§ãããããå€ãååšããã»ã©ãæ€çŽ¢ãšã³ãžã³ã¯ãã®ãŠã§ããµã€ããä¿¡é ŒãããããªããŸããããããããã¯ãªã³ã¯ã®è³ªãéåžžã«éèŠã§ãé¢é£æ§ã®é«ããä¿¡é Œã§ãããµã€ãããã®ãªã³ã¯ãæã䟡å€ãé«ããšãããŠããŸãã
ãªãããŒãžSEOã§ã¯ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åœ±é¿åãç¡èŠã§ããŸãããç©æ¥µçã«ãœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®ãã¬ãŒã³ã¹ã匷åããããšãããã©ã³ãã®èªç¥åºŠåäžããŠã§ããµã€ããžã®ãã©ãã£ãã¯å¢å ã«ç¹ãããŸãã
ãªã³ããŒãžSEOãšã®éã
ãªãããŒãžSEOã¯ããŠã§ããµã€ãã®å€éšèŠå ã«çŠç¹ãåœãŠãæœçã§ãããäžæ¹ã§ãªã³ããŒãžSEOã¯ãŠã§ããµã€ãå éšã®èŠçŽ ã«æ³šç®ããŸããããã«ã¯ã³ã³ãã³ãã®è³ªãããŒã¯ãŒãã®æé©åãã¡ã¿ã¿ã°ã®èšå®ãªã©ãå«ãŸããŸããäž¡è ã¯å¯æ¥ã«é¢é£ããŠãããäºãã«è£å®ãããããšã§æ倧ã®å¹æãçºæ®ããŸãã
ãªã³ããŒãžSEOã§çæãããã³ã³ãã³ãã®è³ªã¯ããªãããŒãžSEOã®å¹æã«ã倧ãã圱é¿ããŸããåªããã³ã³ãã³ãã¯ãèªç¶ãšä»ã®ãŠã§ããµã€ãããã®ãªã³ã¯ãåŒãã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ã§å ±æããããããªããŸãããã®çžä¹å¹æã«ããããŠã§ããµã€ãã®SEOå šäœãåäžããŸãã
äžæ¹ã§ããªãããŒãžSEOã§æ§ç¯ããããŠã§ããµã€ãã®è©å€ãšä¿¡é Œæ§ã¯ããªã³ããŒãžSEOã®æœçãããå¹æçã«ããŸãããŠã§ããµã€ããä¿¡é Œãããæ å ±æºãšã¿ãªããããšãGoogleãªã©ã®æ€çŽ¢ãšã³ãžã³ã¯ãã®ã³ã³ãã³ããããé«ãè©äŸ¡ããåŸåããããŸãã
ãªã³ããŒãžSEOã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
ãªãããŒãžSEOã®éèŠæ§
ãªãããŒãžSEOã¯ããŠã§ããµã€ãã®æ€çŽ¢ãšã³ãžã³ã©ã³ãã³ã°ã«å€§ããªåœ±é¿ãåãŒããŸããGoogleãªã©ã®æ€çŽ¢ãšã³ãžã³ã¯ããŠã§ããµã€ãã®å質ãè©äŸ¡ããéããªãããŒãžã®ä¿¡å·ãéèŠããŸããããã«ãããåããããªãªã³ããŒãžèŠçŽ ãæã€ãµã€ãéã§ã®å·®å¥åãå¯èœã«ãªããŸãã
ãããããªãããŒãžSEOã¯ç«¶äºãæ¿ããåžå Žã§ã®ãã©ã³ãã®å·®å¥åã«ãå¯äžããŸããè¯è³ªãªããã¯ãªã³ã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®èšåã¯ããã©ã³ãã®ä¿¡é Œæ§ãé«ããæ¶è²»è ã®ææ決å®ã«åœ±é¿ãäžããããšããããŸãã
æåŸã«ããªãããŒãžSEOã¯é·æçãªèŠç¹ã§éåžžã«äŸ¡å€ããããŸããäžåºŠæ§ç¯ããããã¯ãªã³ã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®è©å€ã¯ãæéãçµã£ãŠããã®äŸ¡å€ãä¿ã¡ç¶ããããšãå€ããããæç¶å¯èœãªSEOæŠç¥ã®äžç°ãšããŠéåžžã«éèŠã§ãã
ãªãããŒãžSEOã®æŽå²ãšé²å
ãªãããŒãžSEOã®æŽå²ã¯æ€çŽ¢ãšã³ãžã³ã®é²åãšå¯æ¥ã«é¢é£ããŠããŸããåæã®æ€çŽ¢ãšã³ãžã³ã¯ããŠã§ãããŒãžã®ããã¹ãå 容ã®ã¿ãåºã«ã©ã³ãã³ã°ã決å®ããŠããŸããããããããããŠæ€çŽ¢ãšã³ãžã³ã¯ããè€éãªã¢ã«ãŽãªãºã ãçšããããã«ãªããããŒãžã®å€éšããã®ä¿¡å·ãè©äŸ¡ã®å¯Ÿè±¡ãšãããããã«ãªããŸããã
ããã¯ãªã³ã¯ã¯ãªãããŒãžSEOã®äžæ žããªãèŠçŽ ã®äžã€ã§ãããåæããçŸåšãŸã§éåžžã«éèŠãªåœ¹å²ãæãããŠããŸãããã ããGoogleãªã©ã®æ€çŽ¢ãšã³ãžã³ã¯ããã¯ãªã³ã¯ã®è³ªã«ã泚ç®ããããã«ãªããåçŽã«ãªã³ã¯ã®æ°ãå¢ããã ãã§ã¯ãªãããã®è³ªãé«ããããšãæ±ããããããã«ãªããŸããã
è¿å¹Žã§ã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ã®åœ±é¿åããªãããŒãžSEOã«å€§ããªåœ±é¿ãäžããŠããŸãããœãŒã·ã£ã«ã¡ãã£ã¢ã®ãã©ãããã©ãŒã ãéããŠã®å ±æãèšåã¯ããŠã§ããµã€ããžã®ãã©ãã£ãã¯ãå¢ããããã®è©å€ãé«ããããšãã§ããŸãããã®ããã«ããªãããŒãžSEOã¯æéãšãšãã«é²åãç¶ããŠãããæ€çŽ¢ãšã³ãžã³ã©ã³ãã³ã°ãæ¹åããããã«ã¯ææ°ã®ãã¬ã³ãã«åžžã«æ³šæãæãå¿ èŠããããŸãã
æåãžã®éïŒãªãããŒãžSEOæŠç¥
ãªãããŒãžSEOã®æŠç¥èšç»ã®ç«ãŠæ¹
ãªãããŒãžSEOã®å¹æãçºæ®ããããã«ã¯ãæ確ãªæŠç¥èšç»ãå¿ èŠã§ãããŸããçŸåšã®ãŠã§ããµã€ãã®äœçœ®ã¥ããšç®æãã¹ãç®æšããã£ãããšå®çŸ©ããŸããããããã«ã¯ãç¹å®ã®ããŒã¯ãŒãã§ã®ã©ã³ãã³ã°åäžãç®æšãšãããã©ãã£ãã¯æ°ã®å¢å ãªã©ãå«ãŸããŸãã
次ã«ã競åä»ç€Ÿã®åæãè¡ããŸãã圌ããã©ã®ãããªãªãããŒãžæŠç¥ãæ¡çšããŠããã®ããã©ã®ãããªããã¯ãªã³ã¯ãç²åŸããŠããã®ããç解ããããšã§ãããå¹æçãªãã©ã³ãç«ãŠãããŸãããã®åæãéããŠã貎éãªã€ã³ãµã€ããåŸãŠãèªèº«ã®æŠç¥ã調æŽããŸãããã
æåŸã«ãå®éçãªç®æšãèšå®ããŠãé²æã枬å®ããããšãéèŠã§ãããªãããŒãžSEOã¯æéããããå Žåãå€ããããç®æšã«åãã£ãŠå°ããã€åé²ããŠããããšã確èªããå¿ èŠã«å¿ããŠæŠç¥ãä¿®æ£ããŸãã
å®è·µçã¢ãããŒãïŒå質ã®é«ãããã¯ãªã³ã¯ã®æ§ç¯
å質ã®é«ãããã¯ãªã³ã¯ãåŸãããšã¯ããªãããŒãžSEOã«ãããæãéèŠãªèŠçŽ ã®äžã€ã§ããããã¯ãæ€çŽ¢ãšã³ãžã³ãããªãã®ãµã€ããéèŠãªæ å ±æºãšã¿ãªããã©ã³ãã³ã°ãåäžãããããã®ä¿¡å·ãšãªããŸãã
第äžã«ãé¢é£æ§ã®ããæ¥çå ã®ãŠã§ããµã€ããããã°ããã®ãªã³ã¯ãç²åŸããããšãéèŠã§ããããã¯ãã²ã¹ãããã°æçš¿ãæ¥çé¢é£ã®ãã©ãŒã©ã ãžã®åå ãéããŠéæã§ããŸãã圌ãããã®ãªã³ã¯ã¯ãããªãã®ãµã€ããžã®ä¿¡é Œæ§ãé«ããæ€çŽ¢ãšã³ãžã³ã«è¯ãå°è±¡ãäžããŸãã
次ã«ãã³ã³ãã³ãã®äŸ¡å€ãé«ããããšã§ãèªç¶ãªãªã³ã¯ç²åŸãä¿ããŸãã質ã®é«ããå ±æ䟡å€ã®ããã³ã³ãã³ããæäŸããããšã§ãä»ã®ãŠã§ããµã€ããããã°ãèªçºçã«ããªãã®ã³ã³ãã³ãããªã³ã¯ããããšãæåŸ ã§ããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ãå©çšãããªãããŒãžSEO
ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åœ±é¿åã¯ããªãããŒãžSEOæŠç¥ã«ãããŠãéèŠãªåœ¹å²ãæãããŸããç©æ¥µçã«ãœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããããšã§ããã©ã³ãã®èªç¥åºŠãé«ãããŠã§ããµã€ããžã®ãã©ãã£ãã¯ãå¢å ãããããšãã§ããŸãã
ãã¥ã¬ãŒã·ã§ã³ããªãªãžãã«ã³ã³ãã³ãã®å ±æãéããŠã察象ãšãããªãŒãã£ãšã³ã¹ãšã®é¢ä¿ãç¯ããŸãããããŸãããŠãŒã¶ãŒããã®ãã£ãŒãããã¯ãã³ã¡ã³ãã«ç©æ¥µçã«å¿çããã³ãã¥ããã£ãè²æããããšã§ãããå€ãã®ãšã³ã²ãŒãžã¡ã³ããåŒãåºãããšãã§ããŸãã
ããã«ããœãŒã·ã£ã«ã¡ãã£ã¢ãã£ã³ããŒã³ãéããŠããã©ã³ããã³ã³ãã³ããžã®ãªã³ã¯ãæ¡æ£ãããããšãæå¹ã§ããããã«ããããŠã§ããµã€ããžã®çŽæ¥çãªãã©ãã£ãã¯ã®å¢å ã ãã§ãªããéæ¥çã«ããã¯ãªã³ã¯ãç²åŸããæ©äŒãå¢ããŸãã
ãªãããŒãžSEOã«ããããŠãŒã¶ãŒè¡åã®åæãšå¯Ÿå¿
ãªãããŒãžSEOå¹æãæ倧åããããã«ã¯ããŠãŒã¶ãŒè¡åã®åæãšããã«å¯Ÿãã察å¿ãäžå¯æ¬ ã§ãããŠãŒã¶ãŒãã©ã®ãããªçµè·¯ã§ããªãã®ãµã€ãã«ãã©ãçããã©ã®ããŒãžã§é¢ããŠããã®ããç解ããããšãéèŠã§ãã
Google Analyticsãªã©ã®åæããŒã«ã䜿çšããŠã蚪åè ã®è¡åãã¿ãŒã³ãææ¡ããŸããããã»ãã·ã§ã³æéãããŠã³ã¹çãã©ã®ã³ã³ãã³ããæãé¢å¿ãåŒããŠããããªã©ã®ããŒã¿ãåæããŠããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããæœçãèšç»ããŸãã
ãŸããå€éšããã®ãªã³ã¯ãã©ã®çšåºŠå¹æãçºæ®ããŠããããè©äŸ¡ããããšã倧åã§ããé«å質ã®ããã¯ãªã³ã¯ãã©ã®ããã«ãã©ãã£ãã¯ãæ€çŽ¢ãšã³ãžã³ã®ã©ã³ãã³ã°ã«åœ±é¿ããŠããããå®æçã«ç£èŠããããå¹æçãªãªãããŒãžSEOæŠç¥ãç¶ç¶çã«ç·šã¿åºããŠãããŸãããã
ãªãããŒãžSEOã«ããã被ãªã³ã¯ïŒããã¯ãªã³ã¯ïŒã®ç²åŸãšç®¡ç
被ãªã³ã¯ïŒããã¯ãªã³ã¯ïŒãšã¯ïŒ
被ãªã³ã¯ïŒããã¯ãªã³ã¯ïŒãšã¯ãä»ã®ãŠã§ããµã€ãããèªåã®ãµã€ãã«åããŠèšçœ®ããããªã³ã¯ã®ããšãæããŸãããµãŒããšã³ãžã³æé©åïŒSEOïŒã«ãããŠããããã®å€éšãªã³ã¯ã¯ããµã€ãã®ä¿¡é Œæ§ãæš©åšæ§ã人æ°ã瀺ãéèŠãªææšãšãããŠããŸããè¯è³ªãªããã¯ãªã³ã¯ã¯ãæ€çŽ¢ãšã³ãžã³ã«ãããããªãã®ãŠã§ããµã€ãã®ã©ã³ãã³ã°ãåäžãããå¹æããããŸãã
ããã¯ãªã³ã¯ããã®ãããªéèŠæ§ãæã€äžæ¹ã§ãå šãŠã®ãªã³ã¯ãçããäœçšããããã§ã¯ãããŸãããæ€çŽ¢ãšã³ãžã³ã¯ãªã³ã¯å ã®è³ªãé¢é£æ§ããããŠãªã³ã¯ãããã³ã³ããã¹ããè©äŸ¡ããŸãããã®ãããåã«å€ãã®ãªã³ã¯ãåŸãããšã ãã§ã¯ãªãããã®è³ªã«ã泚æãæãå¿ èŠããããŸãã
ããã¯ãªã³ã¯æ§ç¯æŠç¥ãæšé²ããäžã§ãçžäºãªã³ã¯ãè³Œå ¥ãªã³ã¯ãªã©ãäžèªç¶ãªææ³ã§åŸããªã³ã¯ã¯æ€çŽ¢ãšã³ãžã³ã«ãã£ãŠçœ°å察象ãšãªãããšããããŸããèªç¶ã§äŸ¡å€ããããã¯ãªã³ã¯æ§ç¯ã«æéãšåŽåãæè³ããããšããæçµçã«ãµã€ãã®SEOã«ãšã£ãŠãã©ã¹ã«ãªããŸãã
被ãªã³ã¯ïŒããã¯ãªã³ã¯ïŒã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
ããã¯ãªã³ã¯ã®å質åºæº
ããã¯ãªã³ã¯ã®å質ã¯ããªã³ã¯å ã®ãŠã§ããµã€ãã®ä¿¡é Œæ§ãæš©åšæ§ããããŠãªã³ã¯ãšã³ã³ãã³ãã®é¢é£æ§ã«ãã£ãŠæ±ºãŸããŸããä¿¡é Œæ§ã®é«ããå°éæ§ãæã€ãŠã§ããµã€ãããã®ãªã³ã¯ã¯ããã䟡å€ããããšè©äŸ¡ãããŸãããŸãããªã³ã¯ãããã³ã³ãã³ãããµã€ãã®ããŒããæ¥çãšé¢é£æ§ãé«ãå Žåããã®ããã¯ãªã³ã¯ã¯æŽã«æå¹ã§ãã
å質ã®é«ãããã¯ãªã³ã¯ã¯ãæ€çŽ¢ãšã³ãžã³ã«å¯ŸããŠãŠã§ããµã€ãã質ã®é«ãæ å ±æºã§ãããšããä¿¡å·ãéããŸããéã«ãã¹ãã ãµã€ããé¢é£æ§ã®äœããµã€ãããã®ãªã³ã¯ã¯ããµã€ãã®è©äŸ¡ãäžããå¯èœæ§ããããŸãããã®ããããªã³ã¯å ã®éžå®ã«ã¯æ éããæ±ããããŸãã
ããã«ããªã³ã¯ããnofollowãå±æ§ãæã€ãã©ãããéèŠãªèŠçŽ ã§ãããnofollowãå±æ§ãã€ãããããªã³ã¯ã¯ããµãŒããšã³ãžã³ã«ãã£ãŠãŠã§ããµã€ãã®ã©ã³ãã³ã°ã«èšç®ãããŸããããã®ããããªã³ã¯æ§ç¯ã®éã¯ããfollowããªã³ã¯ãåªå çã«ç²åŸããããšãæãŸããã§ãã
ãnofollowãã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
ããã¯ãªã³ã¯æ§ç¯ã®ããã®ãã¯ããã¯
é«å質ãªããã¯ãªã³ã¯ã®æ§ç¯ã«ã¯ãå¹æçãªæŠç¥ãå¿ èŠã§ããäžã€ã®ãã¯ããã¯ãšããŠãã²ã¹ãããã°æçš¿ããããŸããèªåã®å°éç¥èã掻ãããä»ã®ãŠã§ããµã€ãäžã§æçãªã³ã³ãã³ããæäŸããããšã§ãããã¯ãªã³ã¯ãç²åŸããŸããããããã²ã¹ãããã°ã¯é¢é£æ§ãé«ã質ã®è¯ããµã€ãã«éå®ããããšãéèŠã§ãã
ããã«ãèªåã®ãµã€ãã®ã³ã³ãã³ãã質ãé«ããå ±æ䟡å€ãããããšã確ãããããšãéèŠã§ãã䟡å€ããã³ã³ãã³ãã¯ãèªç¶ã«ä»è ããã®ãªã³ã¯ãåŒãå¯ããåŸåããããŸããã€ã³ãã©ã°ã©ãã£ãã¯ã調æ»ããŒã¿ããŠããŒã¯ãªèŠç¹ãæäŸããèšäºãäœæããããšã§ããªã³ã¯ç²åŸã®æ©äŒãå¢ããããšãã§ããŸãã
ããžãã¹é¢é£ã®ã€ãã³ããæ¥çäŒåããããã¯ãŒã¯ã€ãã³ããªã©ã§ã®é¢ä¿æ§ç¯ããããã¯ãªã³ã¯ç²åŸã«ã€ãªãããããã§ããéèŠãªã®ã¯ãèªç¶ãªåœ¢ã§ã®é¢ä¿ã¥ãããç®æããäžèªç¶ãªãªã³ã¯æ§ç¯ãé¿ããããšã§ãã
æ害ãªããã¯ãªã³ã¯ãèå¥ããŠå¯ŸåŠããæ¹æ³
å šãŠã®ããã¯ãªã³ã¯ãSEOã«ãã©ã¹ã«åãããã§ã¯ãããŸãããæ害ãªãªã³ã¯ã¯ããŠã§ããµã€ãã®æ€çŽ¢ãšã³ãžã³ã©ã³ãã³ã°ã«æªåœ±é¿ãåãŒãããšããããã§ãå®æçã«ããã¯ãªã³ã¯ã®ç£èŠãè¡ããæ害ãªãªã³ã¯ãç¹å®ããããšãéèŠã§ãã
æ害ãªããã¯ãªã³ã¯ã®äžè¬çãªç¹åŸŽã«ã¯ãã¹ãã ãµã€ãããã®ãªã³ã¯ãé¢é£æ§ã®ãªããªã³ã¯ãäžèªç¶ã«é«ããªã³ã¯ã®å¢å ãªã©ããããŸãããããã®ãªã³ã¯ãèŠã€ãããããŸãã¯ãªã³ã¯å ã®ãµã€ãã«é£çµ¡ãåãããªã³ã¯ã®åé€ãäŸé ŒããŸããã»ãšãã©ã®å Žåããµã€ãã®ç®¡çè ã¯ååçã§ãã
ãããªã³ã¯ã®åé€ãäžå¯èœãªå Žåã¯ãGoogleã®ãdisavowãããŒã«ã䜿çšããŠããããã®ãªã³ã¯ããç¡èŠãããããšãGoogleã«ç¥ãããããšãã§ããŸãããã®ããã»ã¹ã«ãã£ãŠãæ害ãªãªã³ã¯ã®åœ±é¿ãæå°éã«æããããšãå¯èœã§ããéèŠãªã®ã¯ãããã¯ãªã³ã¯ãããã¡ã€ã«ãå®æçã«ã¬ãã¥ãŒããå質管çãæ ããªãããšã§ãã
ãã©ã³ãèªç¥åºŠã®åäžã«ãããªãããŒãžSEO圱é¿
ãã©ã³ãã®èªç¥åºŠåäžã¯ãªãããŒãžSEOæŠç¥ã®éèŠãªèŠçŽ ã§ãããŠãŒã¶ãŒã®æ€çŽ¢æå³ãè¡åã«éæ¥çã«åœ±é¿ãäžããæ€çŽ¢çµæã®ã©ã³ãã³ã°ãæ¹åããããšãå¯èœã§ããæ¬ç« ã§ã¯ããã©ã³ãèªç¥åºŠãé«ãããªãããŒãžSEOã«ã©ã®ããã«è²¢ç®ããããæ¢ããŸãã
ãã©ã³ãèªç¥åºŠãšSEOã®é¢ä¿
ãã©ã³ãèªç¥åºŠãšSEOã¯å¯æ¥ã«é¢é£ããŠããŸãããŠãŒã¶ãŒãç¹å®ã®ãã©ã³ãåãé¢é£ããŒã¯ãŒãã§æ€çŽ¢ããéãé«ããã©ã³ãèªç¥åºŠã¯æ€çŽ¢ãšã³ãžã³ã®ä¿¡é ŒåºŠãé«ããçµæãšããŠæ€çŽ¢ã©ã³ãã³ã°ã®åäžã«è²¢ç®ããŸãã
ãŸããé«ããã©ã³ãèªç¥åºŠã¯ãä»ã®ãŠã§ããµã€ããããã°ã§ã®èšåããªã³ã¯ã®ç²åŸã«ãã€ãªãããŸããããã¯ãæ€çŽ¢ãšã³ãžã³ã«ãšã£ãŠãŠã§ããµã€ããžã®ä¿¡é Œã®ææšãšãªããSEOã«ãã©ã¹ã®å¹æããããããŸãã
ããã«ããœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã®ç©æ¥µçãªãã©ã³ãé²åºã¯ããŠã§ããµã€ãã®ãã©ãã£ãã¯ãå¢å ãããããšãã§ããäžããã©ã³ãã®ãªãŒãœãªãã£ã®æ§ç¯ã«ãå¯äžããŸãã
ãªãã©ã€ã³ã€ãã³ããšãªãããŒãžSEO
ãªãã©ã€ã³ã€ãã³ãã¯ãªãããŒãžSEOã«ãšã£ãŠå€§ããªæ©äŒã§ããã€ãã³ããžã®åå ãã¹ãã³ãµãŒæŽ»åã¯ããã©ã³ãã®ç®ã«èŠãã圢ã§ã®é²åºãå®çŸããåå è ã芳客ã«çŽæ¥ã¢ãããŒãã§ããŸãã
ã€ãã³ãã®æåã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ããã¥ãŒã¹ãµã€ãã§ã®èšåãçã¿åºãããããã®å€éšãªã³ã¯ã¯æ€çŽ¢ãšã³ãžã³ã®ã©ã³ãã³ã°ãåäžãããããã«äŸ¡å€ããããŸãã
ãŸããã€ãã³ããéããŠåŸããããããã¯ãŒã¯ã¯ãå°æ¥çãªã³ã³ãã³ãããŒã±ãã£ã³ã°ããªã³ã¯æ§ç¯æŠç¥ã®ç€ãšãªãåŸãŸãã
ãªã³ã©ã€ã³è©å€ç®¡çã®éèŠæ§
ãªã³ã©ã€ã³äžã§ã®ãã©ã³ãã®è©å€ç®¡çã¯ãªãããŒãžSEOã«äžå¯æ¬ ã§ãããã¬ãã£ããªå£ã³ããè©äŸ¡ã¯ãæ€çŽ¢çµæã«åœ±é¿ãåãŒãã ãã§ãªãããã©ã³ãã€ã¡ãŒãžãæãªãå¯èœæ§ããããŸãã
éã«ãããžãã£ããªè©äŸ¡ãã¬ãã¥ãŒã¯ããã©ã³ãä¿¡é Œæ§ã®åŒ·åã«è²¢ç®ããæ€çŽ¢ãšã³ãžã³ã«ããè©äŸ¡ã®åäžãä¿ããŸãã
è©å€ç®¡çã«ã¯ãå®æçãªãªã³ã©ã€ã³ã¡ãã£ã¢ã¢ãã¿ãªã³ã°ãšé©åãªå¯Ÿå¿æŠç¥ãå¿ èŠã§ããããã«ããããã©ã³ãã€ã¡ãŒãžãå®ãããªãããŒãžSEOã«å¥œåœ±é¿ãäžããããšãã§ããŸãã
匷åãªãã©ã³ãæ§ç¯ãéãããªãããŒãžSEO
匷åãªãã©ã³ãã®æ§ç¯ã¯ãæ€çŽ¢ãšã³ãžã³æé©åã«ãããŠè¯ãšãªãæŠç¥ã§ããé®®æãªãã©ã³ãã€ã¡ãŒãžãšæ確ãªäŸ¡å€ææ¡ã¯ããŠãŒã¶ãŒãšã®é¢ä¿æ§ç¯ã«åœ¹ç«ã¡ãŸãã
ãã©ã³ãã匷åãããã«ã€ããèªç¶ãªãªã³ã¯ç²åŸããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®ã·ã§ã¢ãå¢å ããŸãããããã¯ãã¹ãŠããªãããŒãžSEOã®æ žå¿çãªèŠçŽ ã§ãããæ€çŽ¢çµæã®ã©ã³ãã³ã°åäžã«çŽæ¥åœ±é¿ãäžããŸãã
æçµçã«ããã©ã³ãã®èªç¥åºŠããªã³ã©ã€ã³è©å€ããããŠãã®ä»ã®å€éšSEOèŠå ã®ç®¡çã«ããããã©ã³ãã¯æ€çŽ¢ãšã³ãžã³ã«ãããŠé«ãäœçœ®ã確ä¿ããããšãã§ããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽ»çš
ãœãŒã·ã£ã«ã¡ãã£ã¢ãšãªãããŒãžSEOã®ã·ããžãŒ
ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ãªãããŒãžSEOæŠç¥ã®äžå¿çååšãšãªã£ãŠããŸãããã©ã³ãã®ãªã³ã©ã€ã³ããžããªãã£ãåäžãããæ€çŽ¢ãšã³ãžã³ã«ãããã©ã³ãã³ã°ãæ¹åããããã«ã¯ããœãŒã·ã£ã«ãã©ãããã©ãŒã ã®æŽ»çšãå¿ é ã§ããå ±æããããããã©ããŒãªã©ã®ã¢ã¯ãã£ããã£ã¯ãç¹ã«æ€çŽ¢ãšã³ãžã³ã«ããããµã€ãã®ä¿¡é Œæ§ãé«ããäžã§éåžžã«å¹æçã§ãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ããã©ã³ããã³ã³ãã³ãã®èªç¥åºŠãå€§å¹ ã«é«ããããšãã§ããŸããé¢é£æ§ã®é«ãã³ã³ãã³ããå®æçã«æçš¿ããããšã§ãæœåšé¡§å®¢ãšçŽæ¥çã«äº€æµãã圌ãã®èå³ãéèŠãåŒãã€ããããšãå¯èœã«ãªããŸãã
ããã«ããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã¯ããŠãŒã¶ãŒãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããéèŠãªããŒã«ãšãªã£ãŠããŸãããšã³ã²ãŒãžã¡ã³ãã®å¢å ã¯ããµã€ããžã®èšªåè æ°ãæéã®å¢å ã«çŽçµãããã®ããšãæçµçã«æ€çŽ¢ãšã³ãžã³ã©ã³ãã³ã°ã®åäžã«å¯äžããŸãã
ãœãŒã·ã£ã«ã·ã°ãã«ã®éèŠæ§
ãœãŒã·ã£ã«ã¡ãã£ã¢ããçããããœãŒã·ã£ã«ã·ã°ãã«ãã¯ãæ€çŽ¢ãšã³ãžã³ã©ã³ãã³ã°ã«å€§ããªåœ±é¿ãåãŒãéèŠãªèŠçŽ ã§ãããããã®ã·ã°ãã«ã«ã¯ãã·ã§ã¢æ°ããããæ°ããã©ãã¯ãŒæ°ãªã©ãå«ãŸãããããã¯ãã¹ãŠãŠã§ããµã€ãã®äººæ°åºŠãä¿¡é Œæ§ãæ€çŽ¢ãšã³ãžã³ãå€æããéã®éèŠãªææšãšãªããŸãã
ã·ã°ãã«ã®åŒ·ãã¯ãã³ã³ãã³ãã®è³ªã ãã§ãªãããã®ã³ã³ãã³ããã©ã®çšåºŠãœãŒã·ã£ã«ã¡ãã£ã¢ãŠãŒã¶ãŒãšå ±æããããã«ãã£ãŠãå·Šå³ãããŸããé«ããšã³ã²ãŒãžã¡ã³ãçãæã€ã³ã³ãã³ãã¯ãããå€ãã®ããžããªãã£ãç²åŸãããããæ€çŽ¢ãšã³ãžã³ã«ããè©äŸ¡ã®åäžã«ç¹ãããŸãã
ãããã£ãŠããã©ã³ããæ€çŽ¢ãšã³ãžã³ã®çµæããŒãžã«ãããŠäžäœã«ã©ã³ã¯ã€ã³ããããã«ã¯ãç©æ¥µçãªãœãŒã·ã£ã«ã¡ãã£ã¢æŠç¥ãå®æœãã匷åãªãœãŒã·ã£ã«ã·ã°ãã«ã確ä¿ããããšãå¿ èŠäžå¯æ¬ ã§ãã
å¹æçãªãœãŒã·ã£ã«ã¡ãã£ã¢æŠç¥
å¹æçãªãœãŒã·ã£ã«ã¡ãã£ã¢æŠç¥ãæ§ç¯ããããã«ã¯ãã¿ãŒã²ãããšãããªãŒãã£ãšã³ã¹ã®ç¹å®ãšç解ããå§ããããšãéèŠã§ããã©ã®ãœãŒã·ã£ã«ãã©ãããã©ãŒã ãæãå¹æçãããããŠã©ã®ãããªã³ã³ãã³ãããšã³ã²ãŒãžã¡ã³ããšå ±æãä¿é²ããããææ¡ããããšãå¿ é ã§ãã
äžè²«ãããã©ã³ãã¡ãã»ãŒãžã®é ä¿¡ãšãé«å質ãªããžã¥ã¢ã«ã³ã³ãã³ãã®äœ¿çšãããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®æåã«äžå¯æ¬ ã§ãããšã³ã²ãŒãžã¡ã³ããä¿é²ããããã«ã¯ã察話åã³ã³ãã³ãã®äœæãããã©ãã¯ãŒãšã®å®æçãªå¯Ÿè©±ãæšå¥šãããŸãã
ãŸãããœãŒã·ã£ã«ã¡ãã£ã¢ã®å¹æãæ倧åããããã«ã¯ãããŒã¿ãå©çšããåæãæ¬ ãããŸãããããã©ãŒãã³ã¹ã®è¿œè·¡ãã¢ããªãã£ã¯ã¹ã®ã¬ãã¥ãŒããããŠæŠç¥ã®æ¹åã«ãããããå€ãã®ãªãŒãããšã³ã²ãŒãžã¡ã³ãã®å¢å ã«ç¹ããããšãã§ããŸãã
ã±ãŒã¹ã¹ã¿ãã£ïŒæåäºäŸã®åæ
å¹æçãªãªãããŒãžSEOæŠç¥ã®å®äŸãèŠããšããœãŒã·ã£ã«ã¡ãã£ã¢ã®åã¯æ確ã«ç€ºãããŸããç¹å®ã®ãã©ã³ãããœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããé¡èãªææãéæããäºäŸã¯æ°å€ããããŸãã
äŸãã°ãç¹å®ã®ãã£ã³ããŒã³ããœãŒã·ã£ã«ã¡ãã£ã¢äžã§ãã€ã©ã«ã«ãªã£ãäºäŸã§ã¯ãçæéã§ã®ãµã€ã蚪åè æ°ã®æ¥å¢ããã©ã³ãã®èªç¥åºŠåäžãå ±åãããŠããŸãããããã®æåäºäŸã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ã³ãã³ã°åäžã«ãããŠããã«åŒ·åãªããŒã«ã§ãããã瀺ããŠããŸãã
ãããã®äºäŸç 究ããåŠã¹ãããšã¯ãé©åãªæŠç¥ãšç¶ç¶çãªåªåã«ããããœãŒã·ã£ã«ã¡ãã£ã¢ããªãããŒãžSEOã®å€§ããªæ±ãšãªãåŸããšããããšã§ããæåäºäŸã®åæãéããŠããœãŒã·ã£ã«ã¡ãã£ã¢æŽ»çšã®ãã¹ããã©ã¯ãã£ã¹ã確ç«ãããããèªç€Ÿã®æŠç¥ã«é©çšããããšãéèŠã§ãã
ãªãããŒãžSEOã®æž¬å®ãšåæ
ãªãããŒãžSEOã®å¹æã枬å®ããææš
ãªãããŒãžSEOã®å¹æãæ£ç¢ºã«æž¬å®ããããã«ã¯ãè€æ°ã®ææšãéµãæ¡ããŸãããã®äžã§ãç¹ã«éèŠãªã®ããããã¯ãªã³ã¯ã®æ°ãšè³ªããããŠåç §ããããã¡ã€ã³ã®å€æ§æ§ã§ãããããã¯ãµã€ããžã®ä¿¡é Œæ§ãšæš©åšæ§ã瀺ãéèŠãªææšãšãªããŸãã
ããã«ã瀟äŒçã·ã°ãã«ã®åŒ·ãããªãããŒãžSEOã®æåã瀺ãææšã®äžã€ãšããŠæããããŸããå ·äœçã«ã¯ãSNSã§ã®èšåã®æ°ãã·ã§ã¢ã®æ°ãåèã«ãªããŸãããããã®ææšã远跡ããããšã§ããªãããŒãžSEOå¹æã®èŠèŠåãå¯èœãšãªããŸãã
ãŸããçŽæ¥ãã©ãã£ãã¯ã®å¢å ããªãŒã¬ããã¯æ€çŽ¢ããã®æµå ¥å¢å ãããªãããŒãžSEOã®ææã瀺ãææšã§ãããããã®ææšãéããŠããªãããŒãžæŽ»åãæçµçãªç®æšéæã«ã©ã®ããã«è²¢ç®ããŠããããææ¡ããããšãã§ããŸãã
åæããŒã«ã®æŽ»çšæ¹æ³
ãªãããŒãžSEOã®ææã枬å®ããããã«ã¯ãGoogle AnalyticsãGoogle Search Consoleã®ãããªåæããŒã«ã®æŽ»çšãäžå¯æ¬ ã§ãããããã®ããŒã«ãçšããããšã§ãåç §ãã©ãã£ãã¯ã®å¢æžãæ€çŽ¢ããŒã¯ãŒãã®ããã©ãŒãã³ã¹ãããŒãžã®è¡šç€ºé »åºŠçã詳现ã«è¿œè·¡ããããšãã§ããŸãã
ãŸãã競åãµã€ãã®åæã«ãæå¹ãªããŒã«ããããŸããäŸãã°ãSemrushãAhrefsã䜿çšããããšã§ã競åãµã€ãã®ããã¯ãªã³ã¯æŠç¥ãç解ããèªãµã€ãã®åŒ·åã«ç¹ããããšãå¯èœã§ãããããã®ããŒã«ã®ããŒã¿ãå®æçã«ç¢ºèªããåæããããšã§ç«¶äºåãé«ããããŸãã
ããã«ãSNSåæããŒã«ã䜿çšããŠããã©ã³ããžã®èšåãå ±æã远跡ããããšã倧åã§ããããã«ãã£ãŠã瀟äŒçã·ã°ãã«ã®åŒ·ããè©äŸ¡ãããªãããŒãžSEOæŠç¥ã®æ¹åãã€ã³ããçºèŠã§ããŸãã
æŠç¥ã®èª¿æŽãšæé©å
ãªãããŒãžSEOæŠç¥ã¯ãç¶ç¶çãªåæãšèª¿æŽãå¿ èŠãšãªããŸããåæãè¡ã£ãŠåŸãããŒã¿ã«åºã¥ããããã¯ãªã³ã¯æŠç¥ãSNSã§ã®ã¢ãããŒãæ¹æ³ãèŠçŽãããšãèå¿ã§ããäŸãã°ãé«å質ãªããã¯ãªã³ã¯ãããå€ãç²åŸããããã®ã³ã³ãã³ããå¶äœããããããã¯ã€ã³ãã«ãšã³ãµãŒãšã®é£æºã匷åããçã®ææ³ãèããããŸãã
ãã®ããã»ã¹ã«ã¯ãç®æšãšããããŒã¯ãŒããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãžã®ç解ãæ·±ããå®æçãªãã£ã³ããŒã³ã®å®æœãå«ãŸããŸãããããã®åªåãéããŠããªãããŒãžSEOã®å¹æãæ倧åãããµã€ãã®èªç¥åºŠãæš©åšæ§ãé«ããããšãå¯èœã§ãã
ãŸããæ°ããSEOæŠç¥ãGoogleã®ã¢ã«ãŽãªãºã ã®å€æŽã«ãæè»ã«å¯Ÿå¿ããå¿ èŠããããŸããåžå Žããã¯ãããžãŒã®ååãåžžã«ç£èŠãããªãããŒãžSEOæŠç¥ãææ°ã®ç¶æ³ã«åãããŠèª¿æŽããããšãæåã®éµãšãªããŸãã
å°æ¥ã®ãªãããŒãžSEOã®å±æ
ãªãããŒãžSEOã¯ãæ€çŽ¢ãšã³ãžã³ã®ã¢ã«ãŽãªãºã ããŠãŒã¶ãŒã®è¡åãå€åãç¶ããäžã§ãåžžã«é²åããåéã§ãã人ã ãæ å ±ãæ€çŽ¢ããæ¶è²»ããæ¹æ³ã®å€åã«åããããªãããŒãžSEOæŠç¥ãå€åããå¿ èŠããããŸãã
ä»åŸã人工ç¥èœãæ©æ¢°åŠç¿ã®çºå±ã«ãããããã¯ãªã³ã¯ã®è³ªã®è©äŸ¡åºæºãããè€éåãããšäºæ³ãããŸãããã®ããããã å€ãã®ããã¯ãªã³ã¯ãç²åŸããã ãã§ã¯ãªãããªã³ã¯å ã®ã³ã³ããã¹ãããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ããéèŠã«ãªã£ãŠããã§ãããã
ãŸããé³å£°æ€çŽ¢ãAR/VRãªã©ã®æ°ããæè¡ãããªãããŒãžSEOã«æ°ããªåœ±é¿ãäžããå¯èœæ§ããããŸãããããã®æè¡ãæ®åããã«ã€ãããã©ã³ãããŠãŒã¶ãŒãšã©ã®ããã«é¢ããããæ å ±ãã©ã®ããã«å ±æãããããå€ãããããã«äŒŽããªãããŒãžSEOæŠç¥ãé©å¿ãããå¿ èŠãåºãŠããŸãã
ãŸãšã
ãªãããŒãžSEOã¯ãããžãã¹ããŒãœã³ã«ãšã£ãŠå¿ é ã®æŠç¥ã§ããå€éšèŠå ãæ¹åããä¿¡é ŒåºŠãèªç¥åºŠãé«ããããšã§ããŠã§ããµã€ãã®æ€çŽ¢ãšã³ãžã³ã©ã³ãã³ã°ãåäžãããŸããå ·äœçã«ã¯ãå質ã®é«ãããã¯ãªã³ã¯ã®ç²åŸããœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽ»çšããã©ã³ãèªç¥åºŠã®åäžãªã©ãéèŠã§ãããããã®æŠç¥ã¯ããªã³ã©ã€ã³ãšãªãã©ã€ã³ã®äž¡æ¹ã§ãã©ã³ã䟡å€ãé«ããç®æšãšããããžãã¹ããŒãœã³ã«ãªãŒãããããã«æ¥µããŠå¹æçã§ãããªãããŒãžSEOã®é²åãææ¡ããæ£ããæŠç¥ãèšç»åã³å®è¡ããããšããæåãžã®ã«ã®ãšãªããŸãã