WEBé客ã®æåã¯ãä»ãå€ãã®ããžãã¹ããŒãœã³ã«ãšã£ãŠã®éèŠèª²é¡ã§ããããããå¹ççãªé客æ¹æ³ãèŠã€ããããšã¯å®¹æã§ã¯ãããŸãããä»åã®ããŒãã¯ããGoogle Geminiã䜿ã£ãA/Bãã¹ãã«ããæé©ãªWEBé客çšãããŒäœææ¹æ³ãã§ãããã®ãªãŒãæã§ã¯ãWEBé客ã®åºæ¬ããGoogle Geminiã®æå¹æŽ»çšæ¹æ³ããããŠA/Bãã¹ããçšããæé©åææ³ãŸã§ãé客æåã®ããã«å¿ èŠãªç¥èãšæŠç¥ããããããã解説ããŸããç¹ã«ããžãã¹ããŒãœã³ãçŽé¢ãããªã³ã©ã€ã³é客ã®èª²é¡ã«çŠç¹ãåœãŠãå ·äœçãªè§£æ±ºçãææ¡ããŸããæãããå£èª¿ã§ãSEOã«ã匷ãæ¬èšäºãWEBé客ã«ãããããªãã®åŒ·åãªãµããŒã¿ãŒãšãªãããšãé¡ã£ãŠããŸãã
WEBé客ãæåãããããã®åºç€ç¥è
WEBé客ã®å®çŸ©ãšéèŠæ§
WEBé客ãšã¯ãã€ã³ã¿ãŒãããã䜿ã£ãŠæœåšé¡§å®¢ãåŒãå¯ããååããµãŒãã¹ãç¥ã£ãŠãããããšãç®æãããžã¿ã«ããŒã±ãã£ã³ã°æŠç¥ã®ããšãæããŸããé©åãªæ¹æ³ã§å®æœãããšããã©ã³ãèªç¥åºŠã®åäžããªãŒãã®çæããããŠæçµçã«ã¯å£²äžã®å¢å ã«ã€ãªãããŸãã
ã€ã³ã¿ãŒãããã®æ®åã«ãããæ¶è²»è ã®è³Œè²·è¡åã¯å€§ããå€åããŸãããç©ãè³Œå ¥ããåã«ãªã³ã©ã€ã³ã§æ å ±ãåéãã人ãå¢ããŠãããããäŒæ¥ã«ãšã£ãŠWEBé客ã®éèŠæ§ã¯å¹Žã é«ãŸã£ãŠããŸããé©åãªæŠç¥ãç«ãŠãããšã§ç«¶åä»ç€Ÿããäžæ©å ã«é²ãããšãå¯èœã§ãã
æåããWEBé客æŠç¥ã«ã¯ãã¿ãŒã²ãããšãããªãŒãã£ãšã³ã¹ã®ç解ãæå¹ãªãã©ãããã©ãŒã ã®éžå®ãé åçãªã³ã³ãã³ãã®æäŸãæ¬ ãããŸããããããã®èŠçŽ ãç·åçã«èæ ®ããããšããå¹æçãªWEBé客ãžãšã€ãªãããŸãã
Google Geminiãšã¯äœãïŒ
Google Geminiã¯ãGoogleãéçºããæå 端ã®äººå·¥ç¥èœæè¡ã掻çšããæ°ãããããã¯ãã§ãããŠãŒã¶ãŒãå ¥åããåãã«å¯ŸããŠãèªç¶ãªèšèã§åçãçæããããšãã§ããŸãã
ãã®ããŒã«ã®ç®çã¯ããŠãŒã¶ãŒãžã®æ å ±æäŸã®è³ªãé«ããããšã«ãããŸããäŸãã°ãç¹å®ã®ãããã¯ã«ã€ããŠã®è³ªåããããšãGoogle Geminiã¯é¢é£ããæ å ±ãçµã¿åãããŠãç解ããããåçãæäŸããŸãã
é客æŠç¥ã«ãããŠã¯ãGoogle Geminiãå©çšããŠããé åçã§äŸ¡å€ããã³ã³ãã³ãã®äœæãå¯èœã«ãªããŸããããã«ãããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®é¢å¿ãåŒãã€ãããã©ã³ãã®äŸ¡å€ãé«ããããšãã§ããã§ãããã
A/Bãã¹ãã®åºæ¬ãšå¹æ
A/Bãã¹ãã¯ã2ã€ã®ããªãšãŒã·ã§ã³ãäŸãã°ãŠã§ãããŒãžãã¡ãŒã«ããŒã±ãã£ã³ã°ã®ãã£ã³ããŒã³ãæ¯èŒè©äŸ¡ããå®éšææ³ã§ãããã®ãã¹ããéããŠãã©ã¡ãã®ããªãšãŒã·ã§ã³ããŠãŒã¶ãŒã«ãšã£ãŠããå¹æçã§ãããã枬å®ããŸãã
å¹ççãªA/Bãã¹ãã§ã¯ãã³ã³ããŒãžã§ã³çãã¯ãªãã¯ã¹ã«ãŒã¬ãŒããæ»åšæéãªã©ãæ確ãªææšãèšå®ããŸãããã¹ãçµæã¯ãWEBãµã€ããããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã®æé©åã«åœ¹ç«ã€è²ŽéãªããŒã¿ãæäŸããŸãã
A/Bãã¹ããè¡ãããšã§ã顧客ã®å¥œã¿ãè¡åãã¿ãŒã³ãç解ããæçµçã«ã¯é客å¹æãæ倧åããããšãå¯èœã«ãªããŸããå°ããªå€æŽã§ã倧ããªææãçã¿åºãããšãããã絶ããæ¹åããããšãæåãžã®éµã§ãã
ãªã³ã©ã€ã³é客æŠç¥ã®çŸç¶ãšå±æ
è¿å¹Žããªã³ã©ã€ã³é客æŠç¥ã¯æ¥éã«é²åããŠããŸãããœãŒã·ã£ã«ã¡ãã£ã¢ã®å©çšã®å¢å ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®éèŠæ§ã®é«ãŸãããããŠAIæè¡ã®çºå±ããã®äž»ãªèŠå ã§ãã
ä»åŸããªã³ã©ã€ã³æ¶è²»è ã®è¡åã¯ãŸããŸãè€éåãããšäºæ³ãããŸããäŒæ¥ã¯ã顧客ã®ããŒãºãæåŸ ã«å¿ããããã«ããã粟巧ã§ããŒãœãã©ã€ãºãããæŠç¥ãæ¡çšããå¿ èŠãããã§ãããã
ãªã³ã©ã€ã³é客æŠç¥ã®æªæ¥ã¯ããã¯ãããžãŒãšããŒã¿ã®æŽ»çšã«å€§ããäŸåããŠããŸããGoogle Geminiã®ãããªAIããŒã«ã¯ããã®æ°ããæ代ã®é客æŠç¥ã«ãããŠéèŠãªåœ¹å²ãæããããšã«ãªãã§ãããã
Google Geminiã掻çšããWEBé客æŠç¥
Google Geminiã®æ©èœãšWEBé客ã«ãããå©ç¹
Google Geminiã¯é«åºŠãªAIæè¡ãé§äœ¿ããŠããŠãŒã¶ãŒã®è³ªåã«å³åº§ã«å¿çããããšãã§ããŸããããã«ããããŠã§ããµã€ãããã£ã³ããŒã³ã«ãããŠã蚪åè ãšã®ã€ã³ã¿ã©ã¯ã·ã§ã³ãå€§å¹ ã«é«ããããšãå¯èœã«ãªããŸããBardã®å©ç¹ã¯ããã è¿ éãªå¯Ÿå¿ãããã ãã§ã¯ãªãããŠãŒã¶ãŒã®æå³ãç解ããããã«æ²¿ã£ãåçãæäŸããç¹ã«ãããŸãã
ãŸããGoogle Geminiãçšããããšã§ãæœåšé¡§å®¢ã®ããŒã¿åéãšåæã容æã«ãªããŸããBardã察話ãéããŠåéããæ å ±ã¯ã顧客ã®ããŒãºãé¢å¿äºããã詳现ã«ææ¡ããããã®è²Žéãªè³æãšãªããŸããããã«ãããã¿ãŒã²ãããšãã顧客局ã«åããããã现ãããªããŒã±ãã£ã³ã°æŠç¥ãç«ãŠãããšãå¯èœãšãªããŸãã
ããã«ãGoogle Geminiã掻çšããããšã§ããŠã§ãé客ã«ç¹åããã³ã³ãã³ããçæããããšãã§ããŸããAIãæäŸããæŽå¯ã掻çšããŠããŠãŒã¶ãŒãæ±ããæ å ±ã解çãå¹ççã«æäŸããããšããé客ååäžã®éµãšãªããŸãã
å¹æçãªãã£ã³ããŒã³ã®ç«æ¡ãšå®æœ
å¹æçãªãŠã§ãé客ãã£ã³ããŒã³ãç«æ¡ããã«ã¯ããŸãGoogle Geminiã®æ©èœãååã«ç解ããŠããããšãéèŠã§ããAIã䜿ã£ã察話ã«ãã£ãŠãã©ã®ãããªãŠãŒã¶ãŒè¡åãä¿ãããšãã§ããã®ããäºãèå¯ãæ·±ããŠããå¿ èŠããããŸãããã®äžã§ãç®æšå®¢å±€ã«åãããã¡ãã»ãŒãžãšã¢ãããŒããèšç»ããŸãã
ãã£ã³ããŒã³ã®å®æœã«ããã£ãŠã¯ãA/Bãã¹ããç©æ¥µçã«æŽ»çšããããšãæšå¥šãããŸããGoogle Geminiã䜿ã£ããããŒäœæããã£ã³ããŒã³ã¡ãã»ãŒãžã®ããªãšãŒã·ã§ã³ãè€æ°çšæããã©ããæãé«ãåå¿ãåŸããããããã¹ãããŸãããã®ããã»ã¹ãç¹°ãè¿ãããšã§ãæé©ãªãã£ã³ããŒã³æŠç¥ãèŠã€ãåºãããšãå¯èœã§ãã
ãŸãããã£ã³ããŒã³ã®æåãå·Šå³ããã®ã¯ã¿ã€ãã³ã°ã§ããåžå Žã®ãã¬ã³ããå£ç¯ã€ãã³ããªã©å€éšç°å¢ãèæ ®ããäžã§ããã£ã³ããŒã³ãèšç»ãå®æœããããšãéèŠã§ããGoogle Geminiã掻çšããŠãå€éšããŒã¿ããŠãŒã¶ãŒè¡åã®åæããæé©ãªã¿ã€ãã³ã°ãèŠæ¥µããããšãã§ããŸãã
顧客ã®èå³ãåŒãã³ã³ãã³ãã®äœæ
ãŠã§ãé客ã«ãããŠã顧客ã®èå³ãåŒãã³ã³ãã³ãã¯äžå¯æ¬ ã§ããGoogle Geminiãå©çšããããšã§ãã¿ãŒã²ãããšãªã顧客ãæ±ããæ å ±ãæäŸãããããªããŸããAIã«ããåæãåºã«ããŠãŒã¶ãŒãé¢å¿ãæã€ãããã¯ãåé¡ç¹ãææ¡ããããã«å¯Ÿãã解決çãæçãªæ å ±ãã³ã³ãã³ããšããŠæäŸããããšãããŒãšãªããŸãã
å ·äœçã«ã¯ãFAQã»ã¯ã·ã§ã³ã®å å®ãã€ã³ãã©ã°ã©ãã£ãã¯ã®äœæãããŠããŒèšäºã®æçš¿ãªã©ãæ§ã ãªåœ¢åŒã®ã³ã³ãã³ããçæããããšãæšå¥šãããŸãããããã®ã³ã³ãã³ããGoogle Geminiã䜿ã£ãŠçæãããŠãŒã¶ãŒã«å¯ŸããŠäŸ¡å€ã®ããæ å ±ãæäŸããããšã§ã蚪åè ã®ãšã³ã²ãŒãžã¡ã³ããé«ããããšãã§ããŸãã
ãŸããã³ã³ãã³ãã®å®æçãªæŽæ°ã¯ããŠã§ããµã€ããžã®å蚪ãä¿ãéèŠãªèŠçŽ ã§ããGoogle Geminiã®ææ°ã®æ©èœãããŒã¿ã«åºã¥ããªããããŠãŒã¶ãŒã«å¯ŸããŠåžžã«æ°é®®ã§é¢é£æ§ã®é«ãã³ã³ãã³ããæäŸããããšã§ãé·æçãªé客å¹æãæåŸ ã§ããŸãã
ããŒã¿åæã«ããæ¹åãã€ã³ãã®èŠæ¥µã
ãã£ã³ããŒã³ãã³ã³ãã³ãã®å¹æãæ倧åããããã«ã¯ãããŒã¿åæãäžå¯æ¬ ã§ããGoogle GeminiããåŸãããããŒã¿ã掻çšããŠããŠãŒã¶ãŒè¡åãåå¿ã詳现ã«åæãããã£ã³ããŒã³ã®ããã©ãŒãã³ã¹ãè©äŸ¡ããŸããããã«ãããæ¹åã®å¿ èŠãªãã€ã³ããèŠæ¥µãã次ã®æŠç¥ã«æŽ»ããããšãã§ããŸãã
A/Bãã¹ãã®çµæã¯ç¹ã«éèŠã§ãç°ãªãã¢ãããŒããã©ã®çšåºŠå¹æããã£ãããå ·äœçã«ç解ããããšãã§ããŸããããã«ãããããå¹æçãªãã£ã³ããŒã³æŠç¥ãèŠã€ãåºãããšãå¯èœã«ãªããŸãããŸããé·æéã«ãããããŒã¿ã®èç©ãšåæãéããŠãåžå Žã®ãã¬ã³ãã顧客ã®å¥œã¿ã®å€åãææ¡ããããšãå¯èœã§ãã
ãŸãšãããšãGoogle Geminiã掻çšããWEBé客æŠç¥ã¯ãAIæè¡ãé§äœ¿ããŠé¡§å®¢ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããããšã«ãããŸããå¹æçãªãã£ã³ããŒã³ã®ç«æ¡ãã顧客ã®èå³ãåŒãã³ã³ãã³ãã®äœæããããŠããŒã¿åæã«ããæ¹åãŸã§ãäžé£ã®ããã»ã¹ãéããŠããŠã§ããµã€ããžã®èšªåè æ°ãšãšã³ã²ãŒãžã¡ã³ãã®åäžãç®æããŸãã
A/Bãã¹ãã®èšç»ãšå®è¡
A/Bãã¹ãã®èšç»æ®µéã®ãã€ã³ã
A/Bãã¹ããæåãããããã«ã¯ãäºåã®èšç»æ®µéãéåžžã«éèŠã§ããèšç»æ®µéã§éèŠãªã®ã¯ããã¹ãã®å¯Ÿè±¡ãšãªãèŠçŽ ãæ確ã«ãããã®èŠçŽ ãå€æŽãããå Žåã«ãŠã§ãé客ãžã©ã®ãããªåœ±é¿ãäžããããäºæž¬ããããšã§ããããšãã°ããã¿ã³ã®è²ããµã€ãºãã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³(CTA)ã®æèšãªã©ãèããããŸãã
次ã«ãA/Bãã¹ããè¡ãããã®éå ·éžã³ããããŸããGoogle Geminiã®ãããªããŒã«ãå©çšããããšã§ããã¹ãã®ã»ããã¢ãããå®æœã容æã«ãªããŸãããŸãããã¹ãæéãèŠæš¡ã«ã€ããŠããã®æ®µéã§æ±ºããŠããå¿ èŠããããŸãããã¹ãã®æéã¯éåžžãæ°é±éçšåºŠãèŠããŸããããµã€ãã®ãã©ãã£ãã¯éã«ãã£ãŠã¯ãã£ãšé·ãæéãå¿ èŠãšãªãå ŽåããããŸãã
æåŸã«ãA/Bãã¹ãã®å¯Ÿè±¡ãéžãã ãããã®ãã¹ãã§çšããããªãšãŒã·ã§ã³ãäœæããŸããçæ³çã«ã¯ãååãšããŠå€æŽããèŠçŽ ã¯äžã€ã«çµããä»ã®èŠçŽ ã¯å€ããªãããã«ããŠããã¹ãã®ç²ŸåºŠãé«ããŸãã
ç®æšèšå®ãšä»®èª¬ã®ç«æ¡
A/Bãã¹ããè¡ãç®çã¯ããŠã§ãé客ã®æé©åã«ãããŸããã§ããããæ確ãªç®æšèšå®ãæ¬ ãããŸãããç®æšã¯ãå ·äœçã§æž¬å®å¯èœã§ãããéæå¯èœãé¢é£æ§ããããæéçå¶éããããããããSMARTåºæºã«æ²¿ã£ããã®ã§ãªããã°ãªããŸãããäŸãã°ãããããŒã®ã¯ãªãã¯çãçŸåšã®5%ãã10%ã«å¢å ãããããšããå ·äœçãªç®æšãèããããŸãã
ç®æšèšå®ãè¡ã£ãåŸã¯ã仮説ã®ç«æ¡ã«ç§»ããŸãããã®æ®µéã§ã¯ãããããããŒã®è²ãéããèµ€ã«å€ããããã¯ãªãã¯çãäžããã ããããšãã£ã仮説ãç«ãŠãŸãã仮説ã¯ãç®æšã«å¯ŸããŠã©ã圱é¿ãäžãããã®äºæž¬ãç«ãŠããã®ã§ãããA/Bãã¹ãã®çµæã«åºã¥ãããŸããŸãªæœçã®æ¹åæ§ã瀺ããŸãã
仮説ãç«ãŠãéã¯ãéå»ã®ããŒã¿ããŠãŒã¶ãŒã®è¡åå¿çãèæ ®ã«å ¥ããããšãéèŠã§ããããã«ãããããçŸå®çã§å®è¡å¯èœãªä»®èª¬ãç«ãŠãããšãã§ããŸãã
ãã¹ãå®æœã®ã¹ããããšæ³šæäºé
A/Bãã¹ããå®æœããã«ã¯ããŸããã¹ãã®æºåãæŽããŸããããã«ã¯ããã¹ãã«å©çšããããŒã«ã®èšå®ããã¹ã察象ããŒãžã®æºåããããŠããªãšãŒã·ã§ã³ã®æºåãå«ãŸããŸããGoogle Geminiã®ãããªèªååããŒã«ã䜿çšããå Žåããããã®æºåäœæ¥ãç°¡ç¥åããããšãå¯èœã§ãã
ãã¹ããéå§ããåã«ããã¹ãã®æå¹æ§ãä¿èšŒããããã®ãã§ãã¯ãªã¹ããäœæããããšã倧åã§ããããã«ã¯ããã¹ãã®å¶åŸ¡çŸ€ãšãã¹ã矀ãæ£ç¢ºã«åå²ãããŠããããç®çã®ãŠãŒã¶ãŒã«ãã¹ããé©åã«é ä¿¡ãããŠãããããªã©ãå«ãŸããŸãããŸãããã¹ãéå§åŸã¯ãããŒã¿ã®åéãšåæããªã¢ã«ã¿ã€ã ã§è¡ãããšãéèŠã§ãã
ãã¹ãå®æœäžã«ç¹ã«æ³šæãã¹ãç¹ã¯ããã¹ãã®éäžã§ç¡éã«æ¡ä»¶ãå€æŽããªãããšã§ãããã¹ãã®æ¡ä»¶ãéäžã§å€æŽãããšãçµæã®ä¿¡é Œæ§ãäœäžããŠããŸããŸãããŸãããã¹ãæéã¯ãã©ãã£ãã¯éãç®æšã«ããããŸãããçµ±èšçã«ææãªããŒã¿ãåŸãããã«ã¯ååãªæéãå¿ èŠã§ãã
çµæ解æãšå¹æ枬å®ã®æ¹æ³
A/Bãã¹ãã®çµæ解æã¯ããã¹ãã®æåãè©äŸ¡ããäžã§æãéèŠãªã¹ãããã§ããããŒã¿ã®è§£æã«ã¯ãã³ã³ããŒãžã§ã³çãã¯ãªãã¯çãæ»åšæéãªã©ã®ææšãçšããŸãããããã®ããŒã¿ãæ¯èŒããããšã§ãã©ã®ããªãšãŒã·ã§ã³ãããè¯ãããã©ãŒãã³ã¹ã瀺ããããå€æããŸãã
çµæã®è§£æã«ã¯ãçµ±èšçææ³ãçšããããšãäžè¬çã§ããå ·äœçã«ã¯ãtæ€å®ãã«ã€äºä¹æ€å®ãªã©ã®çµ±èšçæ€å®ã䜿ã£ãŠãçµæã®æææ§ãè©äŸ¡ããŸããããã«ããããã¹ãçµæãå¶ç¶ã®ç£ç©ã§ãªãããšã確èªããŸãã
æåŸã«ããã¹ãã®çµæãããšã«ãæœçã®æ¹åç¹ãä»åŸã®æ¹éãå®ããŸããçµæã仮説ãæ¯æããå Žåã¯ããã®ããªãšãŒã·ã§ã³ãæ¡çšãããªã©ã®æœçãæ€èšããŸããéã«ãçµæã仮説ãæ¯æããªãå Žåã§ããåŸãããããŒã¿ã掻çšããããšã§ããããªãæé©åã®æ©äŒãèŠåºãããšãã§ããŸãã
Google Geminiãå©çšããåºæ¿çãªãããŒäœææ³
é åçãªããžã¥ã¢ã«ã®éžå®
ã€ã³ã¿ãŒãããäžã§ãŠãŒã¶ãŒã®æ³šç®ãåŒãããã«ã¯ãããžã¥ã¢ã«ã®é åã極ããŠéèŠã§ããGoogle Geminiã䜿ãããšã§ãç®ãåŒãã€ã¡ãŒãžãã°ã©ãã£ãã¯ãçæãããã®ããžã¥ã¢ã«ããããŒã®äžå¿ã«æ®ããããšãã§ããŸããèŠèŠçãªé åã¯ãŠãŒã¶ãŒã®æåã®é¢å¿ãåèµ·ãããŠã§ããµã€ããžã®ã¯ãªãã¯ãä¿ããŸãã
é åçãªããžã¥ã¢ã«ãéžå®ããéã«ã¯ãã¿ãŒã²ãããšãªããªãŒãã£ãšã³ã¹ã®å奜ãèæ ®ããããšãéèŠã§ãããããŒã®ç®çããã©ã³ãã®ã€ã¡ãŒãžã«åèŽããããžã¥ã¢ã«ãéžã³ãããããŠãŒã¶ãŒãšã®ã³ãã¯ã·ã§ã³ãçã¿åºãããã«å¿æããŸãããã
ãŸããè²åœ©ã®äœ¿çšããŸãéèŠãªèŠçŽ ã§ããè²ã¯ææ ãå°è±¡ã倧ããå·Šå³ãããããç®æšãšããã¢ã¯ã·ã§ã³ïŒäŸãã°ãè³Œå ¥ããµã€ã³ã¢ããïŒã«å¯ŸããŠãŠãŒã¶ãŒãåæ©ã¥ããè²ãéžæããããšãå¹æçã§ãã
ã³ããŒã©ã€ãã£ã³ã°ã«ãã蚎æ±åã®åäž
匷åãªããžã¥ã¢ã«ããŠãŒã¶ãŒã®æ³šæãåŒããåŸã次ã«å¿ èŠãªã®ã説åŸåã®ããã³ããŒã§ããGoogle Geminiã掻çšããŠãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«å ±æãåŒã³èµ·ããããŸãã¯è¡åãä¿ãã¡ãã»ãŒãžãçæããŸãããããããŒã®ã¹ããŒã¹ã¯éãããŠãããããã¡ãã»ãŒãžã¯ç°¡æœãã€ã€ã³ãã¯ãã®ãããã®ã«ããããšãéèŠã§ãã
å¹æçãªã³ããŒã©ã€ãã£ã³ã°ã«ãããŠã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ããŒãºãé¢å¿äºã«çŽæ¥èšŽããããããšãéèŠã§ãããŸããã¯ãªã¢ãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ïŒCTAïŒãçšããŠããŠãŒã¶ãŒã«æ¬¡ã«ãšãã¹ãè¡åãæ確ã«ç€ºãããšãé客ã«ãããŠå¹æçã§ãã
ã³ããŒãäœæããéã¯ãA/Bãã¹ããéããŠç°ãªãããŒãžã§ã³ã®ã¡ãã»ãŒãžã³ã°ã®å¹æãæ¯èŒããããšãå¿ããã«ãããã«ãããæãåå¿ã®è¯ãã³ããŒãç¹å®ãããããŒã®ããã©ãŒãã³ã¹ãæé©åã§ããŸãã
ãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããé«ãããã¶ã€ã³ã®å·¥å€«
ãããŒã®ãã¶ã€ã³ã¯ãåã«çŸããã ãã§ãªãããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããä¿é²ããããã«è¡ãããã¹ãã§ããã€ã³ã¿ã©ã¯ãã£ããªèŠçŽ ïŒäŸãã°ããããŒãšãã§ã¯ããã¢ãã¡ãŒã·ã§ã³ïŒãåãå ¥ããããšã§ããŠãŒã¶ãŒã®èå³ãããã«åŒãã€ããããšãå¯èœã§ããGoogle Geminiãå©çšããŠããããã®èŠçŽ ãå«ãã¯ãªãšã€ãã£ããªã¢ã€ãã¢ãæ¢çŽ¢ããŸãããã
ãŸãããããŒã®ãã¶ã€ã³ã¯ã¢ãã€ã«ç«¯æ«ãç°ãªããã©ãŠã¶ã§ã®è¡šç€ºã«ã察å¿ããŠããããšãéèŠã§ãããã¶ã€ã³ã¯ã¬ã¹ãã³ã·ãã§ããã¹ãã§ããã¹ãŠã®ãŠãŒã¶ãŒã«æé©ãªãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæäŸããããã«ããŸãã
ãã¶ã€ã³ã®éžæè¢ãæ€èšããéã«ã¯ãA/Bãã¹ãã掻çšããŠç°ãªããããŒããŒãžã§ã³ã®ããã©ãŒãã³ã¹ãæ¯èŒããŸããããããã«ããããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããæãé«ããèŠçŽ ãæããã«ããå¹æçãªãããŒãã¶ã€ã³ã確ç«ã§ããŸãã
A/Bãã¹ããçšããæé©åææ³
A/Bãã¹ãã¯ãç°ãªããã¶ã€ã³ãã³ããŒããŒãžã§ã³ã®å¹æãæ¯èŒããã®ã«éåžžã«å¹æçãªææ³ã§ããGoogle Geminiãå©çšãããããŒã®ç°ãªãèŠçŽ ïŒããžã¥ã¢ã«ãã³ããŒããã¶ã€ã³ïŒã«é¢ããè€æ°ã®ããªãšãŒã·ã§ã³ãäœæããããããã®ããã©ãŒãã³ã¹ãåæããããšã§ãæãå¹æçãªãããŒæŠç¥ãèŠã€ããããšãã§ããŸãã
æé©ãªãããŒããŒãžã§ã³ã決å®ããããã«ã¯ãCTRïŒã¯ãªãã¯ã¹ã«ãŒã¬ãŒãïŒãã³ã³ããŒãžã§ã³çãã€ã³ãã¬ãã·ã§ã³æ°ãªã©ãéèŠãªKPIïŒæ¥çžŸè©äŸ¡ææšïŒãå®çŸ©ããŠããããšãéèŠã§ãããããã®ææšã¯ãA/Bãã¹ããéããŠã©ã®ãããŒããªãšãŒã·ã§ã³ãæãå¹æçã§ããããå€æããã®ã«åœ¹ç«ã¡ãŸãã
å¹æçãªA/Bãã¹ãå®æœã®ããã«ã¯ãåæã«ãã¹ãããããªãšãŒã·ã§ã³ã®æ°ãå¶éãããã¹ãæéãååã«åãããšã倧åã§ããããã«ãããææãªããŒã¿ãåŸãããããæ£ç¢ºãªæé©å決å®ãè¡ãããšãã§ããŸãã
A/Bãã¹ããçšããWEBé客ã®æé©å
ãã¹ãã»æž¬å®ã»æ¹åã®ãµã€ã¯ã«ã®éèŠæ§
A/Bãã¹ãã¯ãWEBé客ãæåã«å°ãéèŠãªããã»ã¹ã§ãããã¹ãã«ãããç°ãªããã¶ã€ã³ãã³ã³ãã³ãã®ããŒãžã§ã³ãæ¯èŒããã©ã¡ããããé«ãææããããããã確ãããããšãã§ããŸãããã®ããã»ã¹ã¯ããã¹ãã枬å®ããããŠæ¹åã®å埩çãªãµã€ã¯ã«ããæ§æãããŠããŸãã
ãã®ãµã€ã¯ã«ãç¶ç¶ããããšã§ããŠãŒã¶ãŒã®å¥œã¿ãè¡åãç解ãããŠã§ããµã€ãã®äœ¿çšäœéšãåäžãããããšãå¯èœã«ãªããŸãããŸããåãã¹ãã®çµæããåŸãããããŒã¿åæãè¡ãããŠã§ããµã€ããã©ã³ãã£ã³ã°ããŒãžã®ã³ã³ããŒãžã§ã³ã段éçã«æé©åããŠããããšãéèŠã§ãã
æåããé客æŠç¥ã®éµã¯ã仮説ãç«ãŠããããè©Šéšããçµæã枬å®ãããããŠãããåºã«æ¹åãè¡ãããšã«ãããŸãããã®ãµã€ã¯ã«ãé©åã«å®è¡ããããšã§ãå¹ççãã€å¹æçãªãŠã§ãé客ãå®çŸããŸãã
æåäºäŸã®åæãšå¿çš
Google GeminiãçšããA/Bãã¹ãã®æåäºäŸããåŠã¶ããšã¯å€ããããŸãããããã®äºäŸã¯ããŠã§ãé客ã«ãããäœãæ©èœããã®ãããŸãäœãæ©èœããªãã®ããç解ããã®ã«åœ¹ç«ã¡ãŸããæåäºäŸã®åŠç¿ãéããŠãä»ã®ããžãã¹ãéå»ã«è¡ã£ããã¹ããããã³ããã€ã³ã¹ãã¬ãŒã·ã§ã³ãåŸãããšãã§ããŸãã
ããã«ãæåäºäŸã®åæãéããŠãç¹å®ã®ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«å¯ŸããŠã©ã®ãããªã¡ãã»ãŒãžã³ã°ããã¶ã€ã³ãæå¹ãªã®ãããŸãã©ã®ãããªãã£ã³ããŒã³ããŠãŒã¶ãŒã®é¢å¿ãåŒãã®ããç解ããããšãéèŠã§ãããã®æ å ±ã¯ãèªç€Ÿã®A/Bãã¹ãæŠç¥ãæ§ç¯ããéã®è²Žéãªè³æºãšãªããŸãã
æåäºäŸãåç §ããããšã§ãæ¢åã®æåãåçŸãããšãšãã«ãæ°ããªã¢ã€ãã¢ã暡玢ããç¬èªã®æŠç¥ãéçºããŠããåå°ãç¯ãããšãã§ããŸãããã®ã¢ãããŒãã¯ã確ç«ããããã¹ããã©ã¯ãã£ã¹ã«åºã¥ããæŠç¥ãç«æ¡ããéã®åºçºç¹ãšããŠåœ¹ç«ã¡ãŸãã
倱æãæããã«å®éšããå¿æ§ã
A/Bãã¹ãã«ãããŠã¯ã倱æããŸãåŠç¿ã®äžéšã§ãããšããå¿æ§ããå¿ èŠã§ãããã¹ãŠã®ãã¹ããæåããããã§ã¯ãããŸãããã倱æããåŸãããåŠã³ã¯æ¬¡ãžã®ã¹ãããã«äžå¯æ¬ ã§ãã倱æãéããŠãäœãå¹ããªãã®ããç解ãããããä¿®æ£ããŠåè©Šè¡ããããšã§ã次第ã«æ¹åã®æ¹åãèŠåºããŠãããŸãã
å®éšã«ã¯ãªã¹ã¯ã䌎ããŸãããæããã«æ°ããã¢ã€ãã¢ãã¢ãããŒããè©Šãããšããé©æ°çãªãœãªã¥ãŒã·ã§ã³ãæåãžã®éãéãéµã§ãããã£ãŒãããã¯ãããŒã¿ãåºã«ããŠãç¶ç¶çã«ãã¹ããè¡ããæ¹åãéããããšã§ãããè¯ãçµæãåŸãããšãã§ããŸãã
éèŠãªã®ã¯ã倱æã貎éãªãã£ãŒãããã¯ãšããŠæããããã次ã®æåãžã®ã¹ããããšããããšã§ãããã®ããã»ã¹ãéããŠãå¹æçãªãŠã§ãé客æŠç¥ãç¶ç¶çã«æé©åããŠããããšãå¯èœã«ãªããŸãã
ç¶ç¶çãªæé©åã®ããã®ãã£ãŒãããã¯ã«ãŒã
A/Bãã¹ãã¯ããŠã§ãé客æŠç¥ãç¶ç¶çã«æé©åããããã®ãã£ãŒãããã¯ã«ãŒãã®äžéšã§ããåãã¹ãã®çµæã¯ã次ã®ãã¹ãã®èšèšãæŠç¥ã®æ¹åã«åœ¹ç«ã€è²ŽéãªããŒã¿ãæäŸããŸãããã®ããã»ã¹ãç¹°ãè¿ãããšã§ãæçµçã«ãŠã§ããµã€ãã®ããã©ãŒãã³ã¹ãæ倧éã«é«ããããšãã§ããŸãã
ãã£ãŒãããã¯ã«ãŒããæå¹ã«æ©èœãããããã«ã¯ããã¹ãçµæã®è©³çŽ°ãªåæãå¿ èŠã§ããã©ã®èŠçŽ ãæåã«è²¢ç®ããã®ãããŸãã©ã®èŠçŽ ãæåŸ éãã®çµæããããããªãã£ãã®ããç解ããããšãéèŠã§ãããã®åæãéããŠã次ã®ãã¹ãã«åãã調æŽãè¡ããŸãã
ç¶ç¶çãªæé©åã®ããã»ã¹ã¯ããŠã§ãé客ã®å¹çãšå¹æãåäžãããããã®éµã§ãããã£ãŒãããã¯ã«ãŒãã掻çšããããšã§ãæŠç¥ãåžžã«é²åãããããè¯ãçµæãžãšå°ãããšãã§ããŸãã
ä»åŸã®WEBé客ãšGoogle Geminiã®åœ¹å²
ããžã¿ã«ããŒã±ãã£ã³ã°ã®äžçã¯çµ¶ããé²åããŠããããã®é²åã«ã¯AI(人工ç¥èœ)ã®åã倧ããå¯äžããŠããŸããç¹ã«ãGoogle Geminiã®ãããªé«åºŠãªAIããŒã«ã¯ãWEBé客ã«ãããŠéèŠãªåœ¹å²ãæããå§ããŠããŸãã
AIã®é²åãšWEBããŒã±ãã£ã³ã°ã®æªæ¥
AIæè¡ã®é²åã¯ãããŒã±ãã£ã³ã°æŠç¥ã倧ããå€ããŠããŸããåŸæ¥ã®ææ³ã«æ¯ã¹ãããåå¥åããã顧客äœéšãæäŸããããšãå¯èœã«ãªããŸãããGoogle Geminiã®ãããªããŒã«ã¯ã匷åãªèšèªã¢ãã«ãå©çšããŠããŠãŒã¶ãŒã®èå³ãããŒãºã«åãããã³ã³ãã³ããçæããããšãã§ããŸãã
ãã®é²åã¯ãããŒã±ãã£ã³ã°ã¡ãã»ãŒãžã®éåžžã«é«åºŠãªããŒãœãã©ã€ãŒãŒã·ã§ã³ãå¯èœã«ãããŠãŒã¶ãŒã®é¢äžãæ·±ããããšã«å¯äžããŸããããã«ããããã©ã³ããšãŠãŒã¶ãŒã®éã®ã€ãªããã匷åãããé·æçãªé¡§å®¢é¢ä¿ã®æ§ç¯ã«åœ¹ç«ã¡ãŸãã
ãŸããAIã¯åžå Žã®ãã¬ã³ãäºæž¬ãæ¶è²»è è¡åã®åæã«ã䜿ãããããã«ãªã£ãŠãããäºæ¥è ã¯ããå¹ççã«æŠç¥ãç«ãŠãããšãã§ããããã«ãªã£ãŠããŸãã
Google Geminiã解ãé客ã®èª²é¡
WEBé客ã«ã¯æ§ã ãªèª²é¡ããããŸãããGoogle Geminiã¯ãããã解決ããæåãªããŒã«ãšãªãåŸãŸãããŸããã³ã³ãã³ãã®çæã«é¢ãã課é¡ãå€§å¹ ã«è»œæžããŸããGoogle Geminiã¯ãä»æ§ãå ¥åããã°ããŠãŒã¶ãŒãåŒãã€ãã質ã®é«ãã³ã³ãã³ããç¬æã«äœæããããšãã§ããŸãã
ããã«ãA/Bãã¹ããéããŠæé©ãªåºåã³ããŒãèŠã€ããäœæ¥ããGoogle Geminiã掻çšããããšã§å¹çåã§ããŸããç°ãªãããŒãžã§ã³ã®ãããŒãäœæããã©ããæãã¯ãªãã¯ãçãããè¿ éã«åæããããšãå¯èœã§ãã
ãŸããGoogle Geminiã¯ãŠãŒã¶ãŒã®åå¿ãåæããæ©èœãåããŠããããããã£ã³ããŒã³ã®ææããªã¢ã«ã¿ã€ã ã§ç¢ºèªããå¿ èŠã«å¿ããŠä¿®æ£ãå ããããšãã§ããŸããããã¯ãWEBé客ãæé©åããäžã§éåžžã«éèŠãªãã€ã³ãã§ãã
ã€ãããŒã·ã§ã³ãåãå ¥ããç¹ç°ãªé客æ¹æ³
Google Geminiãçšããé客æ¹æ³ã¯ã€ãããŒã·ã§ã³ãã®ãã®ã§ããåŸæ¥ã®é客æ¹æ³ã«AIãåãå ¥ããããšã§ãå®å šã«æ°ããäœéšã顧客ã«æäŸããããšãã§ããŸããããšãã°ããªã¢ã«ã¿ã€ã ã§ãŠãŒã¶ãŒã®è³ªåã«çããã€ã³ã¿ã©ã¯ãã£ããªã³ã³ãã³ãã®äœæãªã©ãæããããŸãã
ãã®ãããªç¹ç°ãªé客æ¹æ³ã¯ã顧客ã®æ³šç®ãåŒããããã競åãšã®å·®å¥åãå³ãããã§éåžžã«æå¹ã§ãããŸãã顧客ãç©æ¥µçã«é¢äžããããšã«ããããã©ã³ããã€ã€ã«ãã£ã®åäžã«ãã€ãªãããŸãã
Google Geminiã掻çšããããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã¯ã顧客ãšã®æ°ããªæ¥ç¹ãäœãåºãã圌ããåŒã蟌ãæ°ããæ¹æ³ãå®çŸããŸãã
æ°žç¶çæé·ã®ããã®æŠç¥
æ°žç¶çæé·ãç®æãã«ã¯ãæ代ã®å€åã«å¯Ÿå¿ããé©æ°çãªæŠç¥ãå¿ èŠã§ããGoogle Geminiã®ãããªAIããŒã«ã掻çšããããšã§ãäŒæ¥ã¯å¹ççãã€å¹æçãªããŒã±ãã£ã³ã°æŽ»åãè¡ãããšãã§ããŸãã
éèŠãªã®ã¯ããã¯ãããžãŒã®é²åã«äŒŽããããŒã±ãã£ã³ã°ææ³ãé²åãããããšã§ãã顧客ã®ããŒãºãè¡åã¯çµ¶ããå€åããŠãããããã«åãããŠãã£ã³ããŒã³ãæé©åããå¿ èŠããããŸããAIãé§äœ¿ããããŒã¿åéãšåæã«ãããããŒã±ãã£ã³ã°æŠç¥ãåžžã«åé²ãããããšãå¯èœã§ãã
ãŸããAIã䜿ã£ãèªååã«ãããé客ãã顧客管çãŸã§ã®ããã»ã¹ãã¹ã ãŒãºã«è¡ãããšãã§ããããã«ãªããŸããããã«ãããäŒæ¥ã¯ããæŠç¥çãªæŽ»åã«æ³šåã§ããããã«ãªããæç¶å¯èœãªæé·ãžãšã€ãªããŠããããšãã§ããŸãã
ãŸãšã
Google Geminiã䜿ã£ãA/Bãã¹ãã¯WEBé客ã®æ°ããå°å¹³ãéããŸããWEBé客ã®åºç€ããGoogle Geminiã®æŽ»çšãå¹æçãªA/Bãã¹ãã®å®æœæ¹æ³ãŸã§ããã®èšäºã§ã¯é客ã®æåã«å¿ èŠãªãã€ã³ããç¶²çŸ ããŠããŸããããžãã¹ããŒãœã³ã®çæ§ãA/Bãã¹ãã«ããããŒã¿ããªãã³ãªæ¹åããä»æ¥ã®ãªã³ã©ã€ã³é客æŠç¥ã«ãããŠäžå¯æ¬ ã§ããç¹ã«Google Geminiã䜿ã£ãé åçãªãããŒäœææ³ã¯ã顧客ã®èå³ãæ¹ãã€ããããšã«éç¹ã眮ããŠããŸããæé©åããããããŒã¯ããŠã§ããã©ãã£ãã¯ã®å¢å ã¯ãã¡ãããã³ã³ããŒãžã§ã³çã®åäžã«ãã€ãªãããŸããA/Bãã¹ããéããŠã絶ãããã¹ãã枬å®ããæ¹åããããšããå¹æçãªWEBé客ã®éµã§ããGoogle GeminiãšA/Bãã¹ããé§äœ¿ããããšã§ãããžãã¹ããŒãœã³ã®çæ§ã¯å¹ççãã€å¹æçã«ç®æšãéæããããšãã§ããã§ãããã