ééŒæ¥çã¯ãåœå éèŠã®çž®å°ãæ°èåœãšã®ç«¶äºæ¿åãªã©ãæ§ã ãªèª²é¡ã«çŽé¢ããŠããŸããããããäžã§ãããºããŒã±ãã£ã³ã°ã®æŽ»çšã泚ç®ãããŠããŸããèªç€Ÿã®ååããµãŒãã¹ã«é¢ãã話é¡æ§ã®ããæ å ±ãçºä¿¡ãã人ã ã®éã§å£ã³ããçºçãããããšã§ãçæéã§èªç¥åºŠãé«ããããšãã§ããã®ã§ããç¹ã«ãé«åŒ·åºŠã»è»œéåãå®çŸããæ°çŽ æããç°å¢ã«é æ ®ãã補é ããã»ã¹ãªã©ãééŒæ¥çãªãã§ã¯ã®é åçãªã³ã³ãã³ããçã¿åºããæ¥çå å€ã«åºããŠããããšãéèŠã§ãããã ããæ å ±ã®ä¿¡é Œæ§ãæ£ç¢ºæ§ã確ä¿ããã¿ãŒã²ããå±€ã®é¢å¿äºãç確ã«æããªãããé©åãªãã£ãã«ã§ç¶ç¶çã«çºä¿¡ããŠããå¿ èŠããããŸããããºããŒã±ãã£ã³ã°ãæŠç¥çã«æŽ»çšããããšã§ãééŒæ¥çã¯æ°ããªäŸ¡å€ãåµåºããæç¶çãªæé·ãå®çŸã§ããã§ããããå€åã®æ¿ããæ代ã«ãã£ãŠãæè»ãªçºæ³ãšç©æ¥µçãªåãçµã¿ãæ±ããããŠããŸãã
ã¯ããã«ïŒããºããŒã±ãã£ã³ã°ãšã¯äœã
ããºããŒã±ãã£ã³ã°ã®å®çŸ©ãšæŠèŠ
ããºããŒã±ãã£ã³ã°ãšã¯ãååããµãŒãã¹ã«é¢ãã話é¡æ§ã®ããæ å ±ãçºä¿¡ãã人ã ã®éã§å£ã³ããçºçãããããšã§ãçæéã§èªç¥åºŠãé«ããããŒã±ãã£ã³ã°ææ³ã®ããšãæããŸããããºãšã¯ãããããããéšãããæå³ããè±èªã§ãããºããŒã±ãã£ã³ã°ã¯ããŸãã«è©±é¡ãäœãåºããããããåºãããããªããŒã±ãã£ã³ã°æŽ»åãæããŸãã
åŸæ¥ã®ããŒã±ãã£ã³ã°ã§ã¯ããã¬ãCMãã©ãžãªCMãæ°èã»éèªåºåãªã©ã®ãã¹ã¡ãã£ã¢ãéããŠãäžç¹å®å€æ°ã®äººã ã«åããŠã¡ãã»ãŒãžãçºä¿¡ããŠããŸãããããããããºããŒã±ãã£ã³ã°ã§ã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ãã€ã³ã¿ãŒãããäžã®å£ã³ãã掻çšããç¹å®ã®èå³é¢å¿ãæã€äººã ã«åããŠãããçŠç¹ãçµã£ãã¡ãã»ãŒãžãçºä¿¡ããŸããããããããšã§ãçæéã§å¹æçã«æ å ±ãæ¡æ£ããååããµãŒãã¹ã®èªç¥åºŠãé«ããããšãã§ããã®ã§ãã
ããºããŒã±ãã£ã³ã°ã®ç®çãšå¹æ
ããºããŒã±ãã£ã³ã°ã®äž»ãªç®çã¯ã以äžã®3ã€ã§ãã
- ååããµãŒãã¹ã®èªç¥åºŠãé«ãã
- ãã©ã³ãã€ã¡ãŒãžãåäžããã
- 売äžãå©çãå¢å ããã
ãŸããããºããŒã±ãã£ã³ã°ã«ãã£ãŠãçæéã§ååããµãŒãã¹ã®èªç¥åºŠãé«ããããšãã§ããŸãã話é¡æ§ã®ããæ å ±ãçºä¿¡ãã人ã ã®éã§å£ã³ããåºããããšã§ãå€ãã®äººã ã«ååããµãŒãã¹ã®ååšãç¥ã£ãŠãããããšãã§ããã®ã§ãã
ãŸããããºããŒã±ãã£ã³ã°ã«ãã£ãŠããã©ã³ãã€ã¡ãŒãžãåäžãããããšãã§ããŸãã話é¡æ§ã®ããé¢çœãæ å ±ãçºä¿¡ããããšã§ã人ã ã«ããžãã£ããªå°è±¡ãäžãããã©ã³ãã«å¯Ÿãã奜æ床ãé«ããããšãã§ããŸããããã«ãå£ã³ãã«ãã£ãŠåºãã£ãæ å ±ã¯ã第äžè ããã®æšå¥šãšãã圢ã«ãªããããåºåãããä¿¡é Œæ§ãé«ããšèšããŸãã
æçµçã«ã¯ãããºããŒã±ãã£ã³ã°ã«ãã£ãŠã売äžãå©çãå¢å ãããããšãã§ããŸããèªç¥åºŠãé«ãŸãããã©ã³ãã€ã¡ãŒãžãåäžããããšã§ãååããµãŒãã¹ã«å¯Ÿãã賌買æ欲ãé«ãŸãã売äžãå©çã®å¢å ã«ã€ãªããã®ã§ãã
ããºããŒã±ãã£ã³ã°ã®æŽå²ãšçºå±
ããºããŒã±ãã£ã³ã°ãšããèšèèªäœã¯ã1990幎代åŸåãã䜿ããå§ãããšèšãããŠããŸããããããå£ã³ãã掻çšããããŒã±ãã£ã³ã°ææ³èªäœã¯ããã以åããååšããŠããŸããã
1920幎代ã«ã¯ãã¢ã¡ãªã«ã®æé€æ©ã¡ãŒã«ãŒã§ããElectroluxããdoor-to-doorã®è²©å£²å¡ã«ååãç¡æã§è²žãåºãã䜿çšããŠãããããšã§ãå£ã³ããçºçãããããŒã±ãã£ã³ã°ãè¡ã£ãŠããŸããããŸãã1970幎代ã«ã¯ãæ ç»ãã¹ã¿ãŒã»ãŠã©ãŒãºãããå£ã³ãã«ãã£ãŠå€§ããããèšé²ããŸããã
ããããããºããŒã±ãã£ã³ã°ãæ¬æ Œçã«æ³šç®ãéããããã«ãªã£ãã®ã¯ãã€ã³ã¿ãŒãããã®æ®åãšããœãŒã·ã£ã«ã¡ãã£ã¢ã®å°é ã«ãã£ãŠã§ããã€ã³ã¿ãŒãããäžã§ã¯ãæ å ±ãç¬æã«æ¡æ£ãããããããºããŒã±ãã£ã³ã°ã«ãã£ãŠçæéã§å¹æãåŸãããšãã§ããããã«ãªããŸããããŸããFacebookãTwitterãInstagramãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ã®æ®åã«ãã£ãŠãå人ãæ å ±çºä¿¡ãããæ©äŒãå¢ããå£ã³ãããã掻çºã«è¡ãããããã«ãªããŸããã
è¿å¹Žã§ã¯ãã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ãªã©ãããºããŒã±ãã£ã³ã°ã®ææ³ãããæŽç·ŽãããŠããŠããŸããäŒæ¥ã¯ã圱é¿åã®ããå人ã«ååããµãŒãã¹ãæäŸããSNSãªã©ã§çŽ¹ä»ããŠãããããšã§ãå¹æçã«ããºãçºçãããããšãã§ããããã«ãªããŸããã
ä»åŸããæè¡ã®é²æ©ãšãšãã«ãããºããŒã±ãã£ã³ã°ã®ææ³ã¯é²åãç¶ãããšèããããŸããäŒæ¥ã¯ãæ°ããã¡ãã£ã¢ããã©ãããã©ãŒã ã掻çšããªãããå¹æçãªããºããŒã±ãã£ã³ã°ãè¡ã£ãŠããå¿ èŠãããã§ãããã
ééŒæ¥ã«ãããããºããŒã±ãã£ã³ã°ã®éèŠæ§
ééŒæ¥ã®çŸç¶ãšèª²é¡
ééŒæ¥ã¯ãæ¥æ¬ã®åºå¹¹ç£æ¥ã®äžã€ã§ãããèªåè»ã建èšã家é»ãªã©å¹ åºãåéã§éèŠãªåœ¹å²ãæãããŠããŸãããããè¿å¹ŽãééŒæ¥ãåãå·»ãç°å¢ã¯å€§ããå€åããŠããŸããåœå éèŠã®çž®å°ãæ°èåœã®å°é ã«ãã競äºæ¿åãç°å¢èŠå¶ã®åŒ·åãªã©ãæ§ã ãªèª²é¡ã«çŽé¢ããŠããã®ã§ããããããç¶æ³ã®äžã§ãééŒæ¥çã«ã¯ãæ°ããªåžå Žéæãä»å 䟡å€ã®åµåºãæ±ããããŠããŸãã
ééŒæ¥ã«ãããããŒã±ãã£ã³ã°ã®åœ¹å²
ééŒæ¥ã«ãããããŒã±ãã£ã³ã°ã¯ãåŸæ¥ãæè¡çãªåŽé¢ãéèŠãããåžå ŽããŒãºãžã®å¯Ÿå¿ãåŸæã«åãåŸåããããŸãããããããçŸåšã®å³ãã競äºç°å¢ã®äžã§ãããŒã±ãã£ã³ã°ã®éèŠæ§ã¯é«ãŸã£ãŠããŸããåžå Žååãç確ã«ææ¡ãã顧客ããŒãºãæºããååã»ãµãŒãã¹ãæäŸããããšããééŒã¡ãŒã«ãŒã®çãæ®ãã®ã«ã®ãæ¡ã£ãŠããã®ã§ãã
ééŒæ¥ã«ãããããŒã±ãã£ã³ã°ã®åœ¹å²ã¯ã以äžã®ããã«ãŸãšããããšãã§ããŸãã
- åžå Žèª¿æ»ã»åæã«ãã顧客ããŒãºã®ææ¡
- ååã»ãµãŒãã¹ã®éçºãšå·®å¥å
- ãã©ã³ãã£ã³ã°ã«ããäŒæ¥ã€ã¡ãŒãžã®åäž
- å¹æçãªããã¢ãŒã·ã§ã³æŽ»åã®å±é
ãããã®ããŒã±ãã£ã³ã°æŽ»åãéããŠãééŒã¡ãŒã«ãŒã¯ã顧客ãšã®é¢ä¿æ§ã匷åããæ°ããªåžå ŽãéæããŠããããšãã§ããã®ã§ãã
ããºããŒã±ãã£ã³ã°ãééŒæ¥ã«ããããå¯èœæ§
ããºããŒã±ãã£ã³ã°ã¯ãééŒæ¥ã«ãšã£ãŠã倧ããªå¯èœæ§ãç§ããããŒã±ãã£ã³ã°ææ³ã ãšèšããŸãããã®çç±ã¯ä»¥äžã®3ã€ã§ãã
- ååã»ãµãŒãã¹ã®èªç¥åºŠåäž
- ãã©ã³ãã€ã¡ãŒãžã®åäž
- æ°åžå Žã®éæ
ééŒè£œåã¯ãäžè¬æ¶è²»è ã«ãšã£ãŠéŠŽæã¿ã®èãååã§ããããããããºããŒã±ãã£ã³ã°ã掻çšããããšã§ãèªç€Ÿã®ååã»ãµãŒãã¹ã«é¢ãã話é¡ãäœãåºããèªç¥åºŠãé«ããããšãã§ããŸããäŸãã°ãé«åŒ·åºŠã»è»œéåãå®çŸããæ°çŽ æããç°å¢ã«é æ ®ãã補é ããã»ã¹ãªã©ã話é¡æ§ã®ããæ å ±ãçºä¿¡ããããšã§ãäžè¬æ¶è²»è ã®èå³ãåŒãããšãã§ããã®ã§ãã
ééŒæ¥ã¯ãäžè¬çã«ãå€ãããéåé·å€§ããšããã€ã¡ãŒãžãæãããã¡ã§ããããããããºããŒã±ãã£ã³ã°ãéããŠãã€ãããŒãã£ããªåãçµã¿ã瀟äŒè²¢ç®æŽ»åãªã©ãã¢ããŒã«ããããšã§ããã©ã³ãã€ã¡ãŒãžãå·æ°ããããšãã§ããŸããããžãã£ããªè©±é¡ãæäŸããããšã§ãäŒæ¥ã«å¯Ÿãã奜æ床ãé«ãã顧客ãšã®ä¿¡é Œé¢ä¿ãæ§ç¯ããããšãã§ããã®ã§ãã
ããºããŒã±ãã£ã³ã°ã¯ãæ°ããªåžå Žãéæããäžã§ãå¹æçã§ããäŸãã°ãééŒçŽ æã掻çšããé©æ°çãªè£œåãéçºãããã®é åãçºä¿¡ããããšã§ãæ°ããªé¡§å®¢å±€ã®ç²åŸãæåŸ ã§ããŸãããŸããæµ·å€åžå Žãžã®å±éã«ãããŠããçŸå°ã®æåã䟡å€èŠ³ã«åãããæ å ±çºä¿¡ãè¡ãããšã§ãå¹æçã«ããºãèµ·ããããšãã§ããã§ãããã
ééŒæ¥çã¯ãé·å¹Žã«ããã£ãŠèç©ãããæè¡åãšå質ã®é«ãã匷ã¿ãšããŠããŸãããã®åŒ·ã¿ã掻ããã€ã€ãããºããŒã±ãã£ã³ã°ãåãå ¥ããããšã§ãæ°ããªäŸ¡å€ãåµåºããåžå Žã§ã®ååšæãé«ããŠããããšãã§ããã¯ãã§ããåŸæ¥ã®ããŒã±ãã£ã³ã°ææ³ã«ãšãããããæ代ã«åãããæè»ãªçºæ³ãæ±ããããŠãããšèšããã§ãããã
ãã ããããºããŒã±ãã£ã³ã°ãå®è·µããäžã§ã¯ãããã€ãã®æ³šæç¹ããããŸãã
- æ å ±ã®ä¿¡é Œæ§ã»æ£ç¢ºæ§ã®ç¢ºä¿
- ã¿ãŒã²ããå±€ã®èŠæ¥µã
- é·æçãªèŠç¹ã®éèŠæ§
ããºããŒã±ãã£ã³ã°ã§ã¯ã話é¡æ§ã®ããæ å ±ãçºä¿¡ããããšãéèŠã§ãããåæã«æ å ±ã®ä¿¡é Œæ§ã»æ£ç¢ºæ§ã確ä¿ããªããã°ãªããŸãããèªå€§ãªè¡šçŸã誀ã£ãæ å ±ãçºä¿¡ããããšã§ãããã£ãŠäŒæ¥ã€ã¡ãŒãžãæããæãããããŸãã
ããºããŒã±ãã£ã³ã°ã§ã¯ãã¿ãŒã²ãããšãªãå±€ãæ確ã«ãããã®å奜ã«åãããæ å ±çºä¿¡ãè¡ãããšã倧åã§ããééŒæ¥ã®å ŽåãBtoBããžãã¹ãäžå¿ãšãªããããäžè¬æ¶è²»è ããããäŒæ¥ã®ææ決å®è ãæè¡è ãªã©ãå°éçãªç¥èãæã€å±€ãã¿ãŒã²ãããšããããšãå¹æçã§ãããã
ããºããŒã±ãã£ã³ã°ã¯ãçæçãªè©±é¡äœãã«å¹æçã§ãããäžæçãªçãäžããã§çµãã£ãŠããŸã£ãŠã¯æå³ããããŸãããããºãèµ·ãããåŸããç¶ç¶çãªæ å ±çºä¿¡ããã©ããŒã¢ãããè¡ãã顧客ãšã®é¢ä¿æ§ãç¶æã»åŒ·åããŠããããšãéèŠã§ãã
ééŒæ¥çã¯ãä»åŸãŸããŸãå³ãã競äºã«ãããããããšãäºæ³ãããŸããããããäžã§ãããºããŒã±ãã£ã³ã°ãå¹æçã«æŽ»çšããåžå Žã§ã®åªäœæ§ã確ç«ããŠããããšãæ±ããããŠããŸããæè¡åãå質ã®é«ããšãã£ã匷ã¿ã掻ããã€ã€ãæ代ã«åãããæ°ããããŒã±ãã£ã³ã°ææ³ãåãå ¥ããããšã§ãééŒæ¥çã¯æ°ããªæ代ãåãæããŠãããã¯ãã§ãã
ééŒæ¥ã§ããºããŒã±ãã£ã³ã°ãæåããããã€ã³ã
ã¿ãŒã²ããå±€ã®æ確åãšç解
ééŒæ¥çã§ããºããŒã±ãã£ã³ã°ãæåãããã«ã¯ããŸãã¿ãŒã²ããå±€ãæ確ã«å®çŸ©ãããã®å奜ãè¡åãã¿ãŒã³ãæ·±ãç解ããããšãéèŠã§ããééŒè£œåã®ãšã³ããŠãŒã¶ãŒã¯äž»ã«äŒæ¥ã§ãããããBtoBããŒã±ãã£ã³ã°ã®èŠç¹ãæ¬ ãããŸãããã¿ãŒã²ãããšãªãäŒæ¥ã®ææ決å®è ãæè¡è ã®é¢å¿äºãæ å ±åéã®æ¹æ³ã課é¡æèãªã©ã詳现ã«åæããããã«åãããã³ã³ãã³ããæäŸããå¿ èŠããããŸãããŸããæ¥çã®ãªãããªã³ãªãŒããŒãã€ã³ãã«ãšã³ãµãŒãç¹å®ãã圌ããšã®é¢ä¿æ§ç¯ã«åªããããšãå¹æçã§ãããã
ç¬èªæ§ã®ããé åçãªã³ã³ãã³ãã®äœæ
ããºãçã¿åºãã«ã¯ã人ã ã®èå³ãæ¹ãã€ããå ±æãåŒã¶ãããªã³ã³ãã³ããäžå¯æ¬ ã§ããééŒæ¥çã§ã¯ãæ°çŽ æã®éçºã補é ããã»ã¹ã®é©æ°ãç°å¢åé¡ãžã®åãçµã¿ãªã©ã話é¡æ§ã®ããããŒããæ°å€ããããŸãããããã®ããŒãããå°éçãªç¥èŠã亀ãã€ã€ãããããããé åçã«äŒããããšãæ±ããããŸãããã®éãèªç€Ÿã®åŒ·ã¿ãç¬èªæ§ãåé¢ã«æã¡åºããä»ç€Ÿãšã®å·®å¥åãå³ãããšãéèŠã§ãããŸããã³ã³ãã³ãã®åœ¢åŒããèšäºãããã°ãåç»ãã€ã³ãã©ã°ã©ãã£ãã¯ã¹ãªã©ãå€æ§ãªææ³ãçšããããšã§ãããå€ãã®äººã ã®é¢å¿ãåŒãä»ããããšãã§ããã§ãããã
é©åãªãã£ãã«ã®éžæãšæŽ»çšæ¹æ³
ã³ã³ãã³ããäœæãããããããé©åãªãã£ãã«ã§çºä¿¡ããæ¡æ£ãä¿é²ããããšãå¿ èŠã§ããééŒæ¥çã§ã¯ãæ¥ççŽããªã³ã©ã€ã³ã¡ãã£ã¢ãå°é家åãã»ãããŒãªã©ãBtoBåãã®ãã£ãã«ãäžå¿ãšãªããŸãããããã®ãã£ãã«ãå¹æçã«æŽ»çšããããã«ã¯ãããããã®ç¹æ§ãç解ããã¿ãŒã²ããå±€ã®å©çšç¶æ³ã«åãããçºä¿¡æŠç¥ãç«ãŠãããšãéèŠã§ãããŸããèªç€Ÿã®ãŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ã¢ã«ãŠã³ããç©æ¥µçã«æŽ»çšããã³ã³ãã³ããžã®èªå°ã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ãåäžãå³ãã¹ãã§ããããå ããŠãæ¥çã€ãã³ãã§ã®çºè¡šãå±ç€ºäŒã§ã®è£œåãã¢ãªã©ããªãã©ã€ã³ã®å Žãæå¹ã«æŽ»çšããããšã§ããããã€ã¬ã¯ãã«ã¿ãŒã²ããå±€ã«ã¢ãããŒãããããšãã§ããŸãã
ããºããŒã±ãã£ã³ã°ã¯ãçæçãªè©±é¡äœãã ãã§ãªããé·æçãªãã©ã³ãåã®åäžã«ãå¯äžããŸããããºãéããŠç²åŸãã顧客ãšã®é¢ä¿æ§ãç¶æã»åŒ·åããããã«ã¯ãç¶ç¶çãªæ å ±çºä¿¡ããã©ããŒã¢ãããæ¬ ãããŸããã顧客ã®åå¿ãäžå¯§ã«åæãããã®ãã£ãŒãããã¯ã次ã®ã³ã³ãã³ãå¶äœã補åéçºã«æŽ»ããããšã§ãããå¹æçãªããºããŒã±ãã£ã³ã°ãµã€ã¯ã«ãæ§ç¯ããããšãã§ããã§ãããã
ééŒæ¥çã¯ãé«ãæè¡åãšå質管çãå®å®ããäŸçµŠäœå¶ãªã©ã匷ã¿ãšããŠããŸãããããã®åŒ·ã¿ã掻ããã€ã€ãæ代ã«åãããæ°ããããŒã±ãã£ã³ã°ææ³ãåãå ¥ããããšã§ãæ¥çå šäœã®æŽ»æ§åãšæç¶çãªæé·ãå®çŸã§ããã¯ãã§ããããºããŒã±ãã£ã³ã°ã¯ããã®ããã®æåãªéžæè¢ã®äžã€ãšèšããã§ãããã
ééŒæ¥ã«ãããããºããŒã±ãã£ã³ã°ã®å®è·µæ¹æ³
ããºãçã¿åºãããªã¬ãŒã®èšèš
ééŒæ¥çã§ããºããŒã±ãã£ã³ã°ãæåãããããã«ã¯ã人ã ã®èå³ãæ¹ãã€ããå ±æãåŒã¶ãããªããªã¬ãŒïŒãã£ããïŒãäœãããšãéèŠã§ããäŸãã°ãæ°çŽ æã®éçºã補é ããã»ã¹ã®é©æ°ãç°å¢åé¡ãžã®åãçµã¿ãªã©ã話é¡æ§ã®ããããŒããéžæããããã«èªç€Ÿãªãã§ã¯ã®èŠç¹ã䟡å€ãå ããããšã§ããªãªãžããªãã£ã®ããã³ã³ãã³ããçã¿åºãããšãã§ããŸãããŸããæ¥çã®èª²é¡ãååãåãäžããããã«å¯Ÿããèªç€Ÿã®èŠè§£ãææ¡ãçºä¿¡ããããšãå¹æçã§ãããããã®éãå°éçãªç¥èŠã亀ãã€ã€ããããããããé åçãªè¡šçŸãå¿ãããããšã倧åã§ãã
ã€ã³ãã«ãšã³ãµãŒãã¡ãã£ã¢ãšã®ã³ã©ãã¬ãŒã·ã§ã³
ããºã®æ¡æ£ãå éãããããã«ã¯ãã€ã³ãã«ãšã³ãµãŒãã¡ãã£ã¢ãšã®ååé¢ä¿ãæ§ç¯ããããšãæå¹ã§ããééŒæ¥çã§ã¯ãæ¥ççŽããªã³ã©ã€ã³ã¡ãã£ã¢ã倧ããªåœ±é¿åãæã£ãŠããŸãããããã®ã¡ãã£ã¢ã«èªç€Ÿã®åãçµã¿ãåãäžããŠãããããšã§ãæ å ±ã®ä¿¡é Œæ§ãšå°éç¯å²ãé«ããããšãã§ããŸãããŸããæ¥çã®ãªãããªã³ãªãŒããŒãæåäŒæ¥ã®é¢ä¿è ãªã©ã圱é¿åã®ããå人ãšã®ã³ã©ãã¬ãŒã·ã§ã³ãæ€èšãã¹ãã§ããããäŸãã°ãå ±åç 究ã察è«ãå¯çš¿ãªã©ãéããŠãèªç€Ÿã®å°éæ§ãšå é²æ§ãã¢ããŒã«ããããšãã§ããŸãããã®éãã€ã³ãã«ãšã³ãµãŒãã¡ãã£ã¢ã®ç¹æ§ãé¢å¿äºãèžãŸããWin-Winã®é¢ä¿ãç¯ãããšãéèŠã§ãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããæ å ±æ¡æ£
ããºããŒã±ãã£ã³ã°ã«ãããŠããœãŒã·ã£ã«ã¡ãã£ã¢ã¯æ å ±æ¡æ£ã®éèŠãªæ段ãšãªããŸããééŒæ¥çã§ã¯ãLinkedInãTwitterãFacebookãªã©ã®SNSã掻çšãããŠããŸããèªç€Ÿã¢ã«ãŠã³ããéããŠãã³ã³ãã³ããå®æçã«çºä¿¡ãããã©ãã¯ãŒãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããããšã倧åã§ãããŸããæ¥çã®ã€ã³ãã«ãšã³ãµãŒãã¡ãã£ã¢ã®ã¢ã«ãŠã³ãããã©ããŒãã圌ãã®æçš¿ã«ã³ã¡ã³ããã·ã§ã¢ãè¡ãããšã§ãé¢ä¿æ§ã®æ§ç¯ãšããºã®æ¡æ£ãå³ãããšãã§ããŸããå ããŠãããã·ã¥ã¿ã°ã®æŽ»çšããæ¥çã€ãã³ãã«åããããœãŒã·ã£ã«ã¡ãã£ã¢ãã£ã³ããŒã³ã®å®æœãªã©ãå¹æçã§ãããããã ãããœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã¯ããã¬ãã£ããªåå¿ã誀ã£ãæ å ±ã®æ¡æ£ã«ã泚æãå¿ èŠã§ããé©åãªã¢ãã¿ãªã³ã°ãšã¯ã©ã€ã·ã¹ãããžã¡ã³ãã®äœå¶ãæŽããŠããããšãéèŠã§ãã
ééŒæ¥çã§ããºããŒã±ãã£ã³ã°ãå®è·µããéã¯ãèªç€Ÿã®åŒ·ã¿ãç¬èªæ§ã掻ããã€ã€ãã¿ãŒã²ããå±€ã®å奜ãè¡åãã¿ãŒã³ã«åãããã¢ãããŒããè¡ãããšãæ±ããããŸããé åçãªã³ã³ãã³ããäœæããé©åãªãã£ãã«ã§çºä¿¡ããããšã§ãæ¥çå ã§ã®ååšæãé«ããæ°ããªããžãã¹ãã£ã³ã¹ãåµåºããããšãã§ããã§ãããããã ããããºããŒã±ãã£ã³ã°ã¯ãããŸã§ãæ段ã§ãããç®çã§ã¯ãããŸãããé·æçãªèŠç¹ãæã¡ã顧客ãšã®ä¿¡é Œé¢ä¿ã®æ§ç¯ãšãæç¶çãªäŸ¡å€æäŸã«åªããããšãäœããéèŠã§ãã
ããºããŒã±ãã£ã³ã°ã®ææãæ倧åããããã®å·¥å€«
ããºã®èŠæš¡ãšè³ªãé«ããããã®æœç
ããºããŒã±ãã£ã³ã°ã®ææãæ倧åããããã«ã¯ãããºã®èŠæš¡ãšè³ªãé«ããããšãéèŠã§ããèŠæš¡ãæ¡å€§ããããã«ã¯ãããå€ãã®äººã ã«æ å ±ãæ¡æ£ããŠãããããããªä»æãã¥ãããå¿ èŠã§ããäŸãã°ãSNSäžã§ã®ã·ã§ã¢ãã£ã³ããŒã³ããã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ããããŠãŒã¶ãŒåå åã®ã³ã³ãã³ãå¶äœãªã©ãå¹æçã§ãããã
äžæ¹ã質ãé«ããããã«ã¯ãæ å ±ã®ä¿¡é Œæ§ã»æ£ç¢ºæ§ã確ä¿ããããšãæ¬ ãããŸãããçºä¿¡ããæ å ±ã¯ãäºå®ã«åºã¥ãããã®ã§ãããèªå€§è¡šçŸã誀解ãæããããªè¡šçŸã¯é¿ããã¹ãã§ãããŸããã¿ãŒã²ããå±€ã®é¢å¿ã課é¡ã«åèŽããã³ã³ãã³ããæäŸããããšã§ãããºã®è³ªãé«ããããšãã§ããŸãã
ããºã®æç¶æ§ãé«ããæ¹æ³
ããºããŒã±ãã£ã³ã°ã¯ãäžæçãªè©±é¡äœãã§çµãã£ãŠããŸã£ãŠã¯æå³ããããŸãããããºã®æç¶æ§ãé«ããããã«ã¯ãç¶ç¶çãªæ å ±çºä¿¡ãšãŠãŒã¶ãŒãšã®ãšã³ã²ãŒãžã¡ã³ãåäžãéèŠã§ããããºã®æäžã¯ãé¢é£ãããããã¯ã§è¿œå ã®æ å ±ãæäŸãããŠãŒã¶ãŒã®èå³ãç¶æããããšãæ±ããããŸãã
ãŸããããºåŸãå®æçã«ãã©ããŒã¢ããæ å ±ãçºä¿¡ãããŠãŒã¶ãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãç¶ç¶ããããšã倧åã§ããäŸãã°ãããºã®åé¿ã玹ä»ããèšäºãå ¬éãããããŠãŒã¶ãŒã®å£°ã補åéçºã«ãã£ãŒãããã¯ãããããããšã§ãé·æçãªé¢ä¿æ§ãæ§ç¯ããããšãã§ããã§ãããã
ããºã®å¹æãé©åã«æž¬å®ã»åæãã
ããºããŒã±ãã£ã³ã°ã®ææãæ倧åããããã«ã¯ãããºã®å¹æãé©åã«æž¬å®ã»åæããããšãæ¬ ãããŸãããããºã®èŠæš¡ãæ¡æ£é床ããšã³ã²ãŒãžã¡ã³ãçãªã©ã®å®éçããŒã¿ãåéããç®æšéæ床ãè©äŸ¡ããããšãéèŠã§ãããŸãããŠãŒã¶ãŒã®åå¿ãææ³ãè¡åå€å®¹ãªã©ã®å®æ§çãªããŒã¿ã䜵ããŠåæããããšã§ãããºã®è³ªçãªåŽé¢ãææ¡ããããšãã§ããŸãã
ãããã®ããŒã¿ãåºã«ãããºããŒã±ãã£ã³ã°ã®æœçãæ¹åãã次ã®ã¢ã¯ã·ã§ã³ã«æŽ»ãããŠããããšãæ±ããããŸããPDCAãµã€ã¯ã«ãåããªãããç¶ç¶çã«ããºããŒã±ãã£ã³ã°ã®å¹æãé«ããŠããããšããæåã®ã«ã®ãšèšããã§ãããã
ééŒæ¥çã«ãããŠã¯ãããºããŒã±ãã£ã³ã°ã¯ãŸã æ°ããåãçµã¿ãšèšããŸããããããããžã¿ã«æè¡ã®é²å±ã«ãããBtoBããžãã¹ã«ãããŠãããºã®éèŠæ§ã¯é«ãŸã£ãŠããŸããèªç€Ÿã®åŒ·ã¿ã掻ããã€ã€ãã¿ãŒã²ããå±€ã«é¿ãã³ã³ãã³ããçºä¿¡ããé©åãªãã£ãã«ã§æ¡æ£ããããšã§ãééŒæ¥çã§ãããºããŒã±ãã£ã³ã°ã®ææãæ倧åããããšãã§ããã¯ãã§ããæ¥çã®æ £ç¿ã«ãšãããããæ°ããªããŒã±ãã£ã³ã°ææ³ã«ãã£ã¬ã³ãžããããšãã競äºåã®æºæ³ãšãªãã§ãããã
ããºããŒã±ãã£ã³ã°ãè¡ãäžã§ã®æ³šæç¹
ãã¬ãã£ãããºã®ãªã¹ã¯ãšå¯Ÿç
ããºããŒã±ãã£ã³ã°ã¯ãçæéã§å€§ããªåé¿ãåŸãããäžæ¹ã§ããã¬ãã£ããªè©±é¡ãåºãŸããªã¹ã¯ãååšããŸãã補åã®æ¬ é¥ãäŒæ¥ã®äžç¥¥äºãªã©ãnegative news ã¯ç¬ãéã«æ¡æ£ãããã©ã³ãã€ã¡ãŒãžã倧ããæããå¯èœæ§ããããŸãããã®ãããããºããŒã±ãã£ã³ã°ãè¡ãéã¯ãèµ·ãããããã¬ãã£ããªåå¿ãäºåã«æ³å®ããé©åãªå¯Ÿå¿çãæºåããŠããããšãéèŠã§ãã
å ·äœçã«ã¯ã以äžã®ãããªå¯ŸçãèããããŸãã
- æ å ±ã®æ£ç¢ºæ§ã»ä¿¡é Œæ§ã®ç¢ºä¿
- è¿ éãªå¯Ÿå¿äœå¶ã®æ§ç¯
- ç¶ç¶çãªã¢ãã¿ãªã³ã°ã®å®æœ
çºä¿¡ããæ å ±ã¯ãäºå®ã«åºã¥ãããã®ã§ãããèªå€§è¡šçŸã誀解ãæããããªè¡šçŸã¯é¿ããã
ãã¬ãã£ããªåå¿ãçããéã«ãéããã«äºå®é¢ä¿ã確èªããé©åãªå¯Ÿå¿ãåããäœå¶ãæŽããŠããã
ãœãŒã·ã£ã«ã¡ãã£ã¢ãå£ã³ããµã€ããªã©ãå®æçã«ãã§ãã¯ãããã¬ãã£ããªèšåãæ©æã«çºèŠããã
ãã¬ãã£ãããºãžã®å¯Ÿçãæ ããšããã£ããã®ããºããŒã±ãã£ã³ã°ãéå¹æã«ãªããããŸããããªã¹ã¯ãæå°éã«æãã€ã€ãå¹æçãªããºãçã¿åºãããšãæ±ããããŸãã
æ³çã»å«ççãªåé¡ãžã®é æ ®
ããºããŒã±ãã£ã³ã°ãè¡ãäžã§ã¯ãæ³çã»å«ççãªåé¡ã«ãååãªæ³šæãå¿ èŠã§ããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã comparative advertising ãªã©ãã°ã¬ãŒãŸãŒã³ã«è©²åœããææ³ã¯é¿ããã¹ãã§ãããããŸããç°å¢åé¡ã人暩åé¡ãªã©ã瀟äŒçãªèª²é¡ã«å¯Ÿããé æ ®ãæ¬ ãããŸããã
äŸãã°ãééŒæ¥çã§ã¯ãCO2æåºéã®åæžãåçå¯èœãšãã«ã®ãŒã®æŽ»çšãªã©ãç°å¢è² è·äœæžã®åãçµã¿ãéèŠãªããŒããšãªã£ãŠããŸããããºããŒã±ãã£ã³ã°ã«ãããŠãããããã瀟äŒç責任ãæãã姿å¢ãæ確ã«æã¡åºãããšãæ±ããããŸããCSR掻åã SDGs ãžã®è²¢ç®ãªã©ãäŒæ¥ã®ç€ŸäŒç䟡å€ãé«ããæ å ±çºä¿¡ãå¿ãããããšã倧åã§ãã
æ³çã»å«ççãªåé¡ã¯ããšãã«äŒæ¥ã®åç¶ã«ããããé倧ãªãªã¹ã¯ãšãªããŸããããºããŒã±ãã£ã³ã°ã«éããŠã¯ãé¢é£ããæ³èŠå¶ãæ¥çã¬ã€ãã©ã€ã³ã確èªãã瀟å ã®å«çåºæºã«ç §ãããŠé©åæ§ãå€æããããšãäžå¯æ¬ ã§ãã
ããºã«é Œããããªãé·æçãªæŠç¥ã®éèŠæ§
ããºããŒã±ãã£ã³ã°ã¯ãçæçãªè©±é¡äœãã«ã¯å¹æçã§ãããäžæçãªçãäžããã§çµãã£ãŠããŸã£ãŠã¯ãæç¶çãªææã¯æåŸ ã§ããŸãããããºãèµ·ç¹ãšãã€ã€ããããããé·æçãªé¡§å®¢ãšã®é¢ä¿æ§ç¯ã«ã€ãªããŠããããšãéèŠã§ãã
ãã®ããã«ã¯ãããºåŸã®ç¶ç¶çãªæ å ±çºä¿¡ããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®åäžãæ¬ ãããŸãããäŸãã°ãããºã®åé¿ã玹ä»ãããã©ããŒã¢ããèšäºãå ¬éãããããŠãŒã¶ãŒã®å£°ã補åéçºã«ãã£ãŒãããã¯ãããããããšã§ãäžéæ§ã®ããŒã ã«çµããããªãããã®æœçãè¬ããããšãã§ããŸãã
ãŸããããºããŒã±ãã£ã³ã°ã ãã«é Œãã®ã§ã¯ãªããä»ã®ããŒã±ãã£ã³ã°æœçãšãé£åãããããšãéèŠã§ããå±ç€ºäŒãžã®åºå±ãã»ãããŒã®éå¬ããã€ã¬ã¯ãã¡ãŒã«ã®éä»ãªã©ããªãã©ã€ã³ã§ã®æŽ»åãšãé©åã«çµã¿åãããããšã§ãããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãæ§ç¯ããããšãã§ããã§ãããã
ééŒæ¥çã¯ãé·æçãªèŠç¹ã«ç«ã£ãä¿¡é Œé¢ä¿ã®æ§ç¯ãç¹ã«éèŠãšãããåéã§ããããºããŒã±ãã£ã³ã°ã掻çšãã€ã€ãã顧客ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãå³ããå®å®çãªããžãã¹ãå®çŸããããšãæ±ããããŸããäžæçãªè©±é¡æ§ã«æãããããé·æçãªç«¶äºåã®æºæ³ãšãªãåãçµã¿ãå°éã«ç©ã¿éããŠããããšãèèŠãšèšããã§ãããã
ééŒæ¥ã®æªæ¥ãšããºããŒã±ãã£ã³ã°ã®å¯èœæ§
ééŒæ¥ãåãå·»ãç°å¢ã®å€åãšèª²é¡
ééŒæ¥ã¯ãæ¥æ¬ã®åºå¹¹ç£æ¥ã®äžã€ã§ãããèªåè»ã建èšã家é»ãªã©å¹ åºãåéãæ¯ããŠããŸãããããè¿å¹Žãåœå éèŠã®çž®å°ãæ°èåœãšã®ç«¶äºæ¿åãç°å¢èŠå¶ã®åŒ·åãªã©ãæ§ã ãªèª²é¡ã«çŽé¢ããŠããŸããããããäžã§ãééŒæ¥çã«ã¯ãæ°ããªåžå Žéæãä»å 䟡å€ã®åµåºãæ±ããããŠããŸãã
åŸæ¥ã®ééŒæ¥ã«ãããããŒã±ãã£ã³ã°ã¯ãæè¡çãªåŽé¢ãéèŠãããåžå ŽããŒãºãžã®å¯Ÿå¿ãåŸæã«åãåŸåããããŸãããããããçŸåšã®å³ãã競äºç°å¢ã§ã¯ãããŒã±ãã£ã³ã°ã®éèŠæ§ãé«ãŸã£ãŠããŸããåžå Žååãç確ã«ææ¡ãã顧客ããŒãºãæºããååã»ãµãŒãã¹ãæäŸããããšããçãæ®ãã®ã«ã®ãæ¡ã£ãŠããã®ã§ãã
ããã§æ³šç®ãããŠããã®ããããºããŒã±ãã£ã³ã°ã§ããååããµãŒãã¹ã«é¢ãã話é¡æ§ã®ããæ å ±ãçºä¿¡ãã人ã ã®éã§å£ã³ããçºçãããããšã§ãçæéã§èªç¥åºŠãé«ããããŒã±ãã£ã³ã°ææ³ã§ããééŒæ¥çã§ãããã®ææ³ã掻çšããããšã§ãæ°ããªäŸ¡å€ãåµåºããåžå Žã§ã®ååšæãé«ããŠããããšãã§ããã§ãããã
ããºããŒã±ãã£ã³ã°ã掻çšããæ°ããªåžå Žéæ
ééŒæ¥çã§ããºããŒã±ãã£ã³ã°ã掻çšããéã¯ããŸãã¿ãŒã²ããå±€ãæ確ã«ãããã®å奜ãè¡åãã¿ãŒã³ãæ·±ãç解ããããšãéèŠã§ããäž»ãªã¿ãŒã²ããã¯ãééŒè£œåã䜿çšããäŒæ¥ã®ææ決å®è ãæè¡è ã«ãªããŸãã圌ãã®é¢å¿äºã課é¡æèãèžãŸããå°éçãªç¥èŠã亀ãã€ã€ãããããããé åçãªæ å ±ãçºä¿¡ããããšãæ±ããããŸãã
ããºãçã¿åºãããã«ã¯ãç¬èªæ§ã®ãã話é¡æ§ã®é«ãã³ã³ãã³ããäžå¯æ¬ ã§ããäŸãã°ãæ°çŽ æã®éçºã補é ããã»ã¹ã®é©æ°ãç°å¢åé¡ãžã®åãçµã¿ãªã©ãééŒæ¥çãªãã§ã¯ã®ããŒããéžæããèªç€Ÿã®åŒ·ã¿ãå°éæ§ã掻ãããã³ã³ãã³ããå¶äœããããšãå¹æçã§ãããã
ãŸããããºã®æ¡æ£ãä¿é²ããããã«ã¯ãé©åãªãã£ãã«ã®éžæãšæŽ»çšæ¹æ³ãéèŠã§ããæ¥ççŽããªã³ã©ã€ã³ã¡ãã£ã¢ãå°é家åãã»ãããŒãªã©ãBtoBåãã®ãã£ãã«ãäžå¿ã«ãã¿ãŒã²ããå±€ã®å©çšç¶æ³ã«åãããçºä¿¡æŠç¥ãç«ãŠãå¿ èŠããããŸããå ããŠãèªç€ŸãŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ã¢ã«ãŠã³ããç©æ¥µçã«æŽ»çšããã³ã³ãã³ããžã®èªå°ããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®åäžãå³ãããšã倧åã§ãã
ééŒæ¥ã®æç¶çæé·ã«åããããºããŒã±ãã£ã³ã°ã®åœ¹å²
ããºããŒã±ãã£ã³ã°ã¯ãçæçãªè©±é¡äœãã ãã§ãªããé·æçãªãã©ã³ãåã®åäžã«ãå¯äžããŸããããºãéããŠç²åŸãã顧客ãšã®é¢ä¿æ§ãç¶æã»åŒ·åããããã«ã¯ãç¶ç¶çãªæ å ±çºä¿¡ããã©ããŒã¢ãããæ¬ ãããŸããã顧客ã®åå¿ãäžå¯§ã«åæãããã®ãã£ãŒãããã¯ã次ã®ã³ã³ãã³ãå¶äœã補åéçºã«æŽ»ããããšã§ãããå¹æçãªããºããŒã±ãã£ã³ã°ãµã€ã¯ã«ãæ§ç¯ããããšãã§ããã§ãããã
ãã ããããºããŒã±ãã£ã³ã°ãå®è·µããäžã§ã¯ãããã€ãã®æ³šæç¹ããããŸããäŸãã°ãæ å ±ã®ä¿¡é Œæ§ã»æ£ç¢ºæ§ã®ç¢ºä¿ãã¿ãŒã²ããå±€ã®ç確ãªèŠæ¥µããé·æçãªèŠç¹ã®éèŠæ§ãªã©ã§ããç¹ã«ããã¬ãã£ããªè©±é¡ãåºãŸããªã¹ã¯ã«ã¯ååãªæ³šæãå¿ èŠã§ããèµ·ããããäºæ ãæ³å®ããé©åãªå¯Ÿå¿çãæºåããŠããããšãæ±ããããŸãã
ééŒæ¥çã¯ãé«ãæè¡åãšå質管çãå®å®ããäŸçµŠäœå¶ãªã©ã匷ã¿ãšããŠããŸãããããã®åŒ·ã¿ã掻ããã€ã€ãæ代ã«åãããæ°ããããŒã±ãã£ã³ã°ææ³ãåãå ¥ããããšã§ãæ¥çå šäœã®æŽ»æ§åãšæç¶çãªæé·ãå®çŸã§ããã¯ãã§ããããºããŒã±ãã£ã³ã°ã¯ããã®ããã®æåãªéžæè¢ã®äžã€ãšèšããã§ããããééŒæ¥çã®æªæ¥ãåãæãäžã§ãããºããŒã±ãã£ã³ã°ãžã®ç解ãšæŽ»çšãçã éèŠã«ãªã£ãŠãããã®ãšèããããŸãã
ããºããŒã±ãã£ã³ã°ã¯ãååãµãŒãã¹ã®è©±é¡ã人ã ã®éã§å ±æã»æ¡æ£ãããããšã§ãçæéã§èªç¥åºŠãé«ããããŒã±ãã£ã³ã°ææ³ã§ãããééŒæ¥çã«ãããŠãããã®å¯èœæ§ãšéèŠæ§ã泚ç®ãããŠããŸããæè¡åãå質ã®é«ããšãã£ã匷ã¿ã掻ããã€ã€ãåžå ŽããŒãºãç確ã«æããé åçãªæ å ±ãé©åã«çºä¿¡ããŠããããšãæ±ããããŸãããããŠãäžéæ§ã®è©±é¡äœãã«çµãããããç¶ç¶çãªé¢ä¿æ§ç¯ãšãã©ã³ãå匷åã«ã€ãªããŠããããšãèèŠã§ããå€åã®æ¿ããæ代ã«ãã£ãŠãæè»ãªçºæ³ãšæ°ããªåãçµã¿ãžã®ãã£ã¬ã³ãžããééŒæ¥çã®æç¶çæé·ãæ¯ããåååãšãªãã§ãããã
ãŸãšãïŒééŒæ¥ã«ãããããºããŒã±ãã£ã³ã°ã®æå¹æ§ãšå±æ
ããºããŒã±ãã£ã³ã°ãééŒæ¥ã«ããããã¡ãªãã
è¿å¹ŽãééŒæ¥çã¯åœå éèŠã®çž®å°ãæ°èåœãšã®ç«¶äºæ¿åãç°å¢èŠå¶ã®åŒ·åãªã©ãæ§ã ãªèª²é¡ã«çŽé¢ããŠããŸããããããäžã§ãæ°ããªåžå Žéæãä»å 䟡å€ã®åµåºãæ±ããããŠãããããºããŒã±ãã£ã³ã°ã®æŽ»çšã泚ç®ãããŠããŸããããºããŒã±ãã£ã³ã°ãå¹æçã«å®è·µããããšã§ãçæéã§èªç€Ÿã®ååããµãŒãã¹ã®èªç¥åºŠãé«ãããã©ã³ãã€ã¡ãŒãžãåäžããã売äžãå©çã®å¢å ã«ã€ãªããããšãã§ããŸãã
ééŒæ¥çã§ããºããŒã±ãã£ã³ã°ãè¡ãéã¯ãé«åŒ·åºŠã»è»œéåãå®çŸããæ°çŽ æãç°å¢ã«é æ ®ãã補é ããã»ã¹ãªã©ã話é¡æ§ã®ããæ å ±ãçºä¿¡ããããšãæå¹ã§ãããŸããã€ãããŒãã£ããªåãçµã¿ã瀟äŒè²¢ç®æŽ»åãã¢ããŒã«ããããšã§ããã©ã³ãã€ã¡ãŒãžãå·æ°ãã顧客ãšã®ä¿¡é Œé¢ä¿ãæ§ç¯ããããšãã§ããŸããããã«ãé©æ°çãªè£œåãéçºãããã®é åãçºä¿¡ããããšã§ãæ°ããªåžå ŽãéæããããšãæåŸ ã§ããŸãã
ããºããŒã±ãã£ã³ã°ãæåãããããã®éµ
ããºããŒã±ãã£ã³ã°ãæåãããããã«ã¯ãããã€ãã®éèŠãªãã€ã³ãããããŸãããŸããã¿ãŒã²ããå±€ãæ確ã«å®çŸ©ãããã®å奜ãè¡åãã¿ãŒã³ãæ·±ãç解ããããšãäžå¯æ¬ ã§ããééŒæ¥çã®ã¿ãŒã²ããã¯äž»ã«äŒæ¥ã®ææ決å®è ãæè¡è ã§ããããã圌ãã®é¢å¿äºã課é¡æèãèžãŸããå°éçãªç¥èŠã亀ãã€ã€ãããããããé åçãªæ å ±ãçºä¿¡ããå¿ èŠããããŸãã
ãŸããããºãçã¿åºãã«ã¯ãç¬èªæ§ã®ãã話é¡æ§ã®é«ãã³ã³ãã³ããæ¬ ãããŸãããèªç€Ÿã®åŒ·ã¿ãå°éæ§ã掻ãããä»ç€Ÿãšã®å·®å¥åãå³ãããšãéèŠã§ããå ããŠãæ å ±ã®ä¿¡é Œæ§ã»æ£ç¢ºæ§ã確ä¿ããã¿ãŒã²ããå±€ã®å©çšç¶æ³ã«åãããé©åãªãã£ãã«ã§çºä¿¡ããããšãæ±ããããŸãã
ããºããŒã±ãã£ã³ã°ã¯çæçãªè©±é¡äœãã ãã§ãªããé·æçãªèŠç¹ã«ç«ã£ã顧客ãšã®é¢ä¿æ§ç¯ãèèŠã§ããããºåŸãç¶ç¶çãªæ å ±çºä¿¡ããã©ããŒã¢ãããè¡ãã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããç¶æã»åŒ·åããŠããããšããæç¶çãªææã«ã€ãªãããŸãã
ééŒæ¥ã®çºå±ã«ãããããºããŒã±ãã£ã³ã°ã®éèŠæ§
ééŒæ¥çã¯ãé«ãæè¡åãšå質管çãå®å®ããäŸçµŠäœå¶ãªã©ã®åŒ·ã¿ãæããŠããŸãããããã®åŒ·ã¿ã掻ããã€ã€ãæ代ã«åãããæ°ããããŒã±ãã£ã³ã°ææ³ãåãå ¥ããããšããæ¥çå šäœã®æŽ»æ§åãšæç¶çãªæé·ã®ã«ã®ãšãªããŸããããºããŒã±ãã£ã³ã°ã¯ãééŒæ¥çãçŽé¢ãã課é¡ãä¹ãè¶ããæ°ããªäŸ¡å€ãåµåºããããã®æåãªéžæè¢ã®äžã€ã§ãã
ãã ããããºããŒã±ãã£ã³ã°ãå®è·µããäžã§ã¯ããã¬ãã£ããªè©±é¡ãåºãŸããªã¹ã¯ãžã®å¯Ÿçããæ³çã»å«ççãªåé¡ãžã®é æ ®ãªã©ãããã€ãã®æ³šæç¹ããããŸãããªã¹ã¯ãæå°éã«æãã€ã€ãå¹æçãªããºãçã¿åºãããšãæ±ããããŸãã
ééŒæ¥çã®æªæ¥ãåãæãäžã§ãããºããŒã±ãã£ã³ã°ãžã®ç解ãšæŽ»çšãçã éèŠã«ãªã£ãŠããã§ããããå€åã®æ¿ããæ代ã«ãã£ãŠãæè»ãªçºæ³ãšæ°ããªåãçµã¿ãžã®ãã£ã¬ã³ãžããééŒæ¥çã®æç¶çæé·ãæ¯ããåååãšãªãã¯ãã§ããããºããŒã±ãã£ã³ã°ãæŠç¥çã«æŽ»çšããåžå Žã§ã®ååšæãé«ããŠããããšããééŒæ¥çã®çºå±ã«ã€ãªãããšæåŸ ãããŸãã
ééŒæ¥çã¯ãé«ãæè¡åãšå質ã§æ¥æ¬ã®åºå¹¹ç£æ¥ãæ¯ããŠããŸããããè¿å¹Žã¯åœå éèŠã®çž®å°ã競äºæ¿åãªã©å°é£ãªç¶æ³ã«çŽé¢ããŠããŸããããããäžã§ãããºããŒã±ãã£ã³ã°ã®æŽ»çšã泚ç®ãããŠããŸããæ°çŽ æãç°å¢é æ ®åã®è£œé ããã»ã¹ãªã©ãæ¥çãªãã§ã¯ã®é åçãªã³ã³ãã³ããçºä¿¡ãå£ã³ããåºããããšã§ãçæéã§èªç¥åºŠåäžãšãã©ã³ãã€ã¡ãŒãžå·æ°ãæåŸ ã§ããŸããã¿ãŒã²ããå±€ã®ç確ãªç解ãšãä¿¡é Œæ§ã®é«ãæ å ±ãé©åãªãã£ãã«ã§ç¶ç¶çã«å±ããããšããã€ã³ãã§ãããªã¹ã¯ãžã®åããå¿ããã«ãããºããŒã±ãã£ã³ã°ãæŠç¥çã«åãå ¥ããããšã§ãééŒæ¥çã¯æ°ããªäŸ¡å€åµåºãšæç¶çæé·ãå®çŸã§ããã§ããããå€é©ã®æ代ã«ãã£ãŠãæè»ãªçºæ³ãšææ¢ãªææŠãæ±ããããŠããŸãã