ç©æµæ¥çã§ã¯ãè¿å¹Žã競äºãæ¿åããäžã§é¡§å®¢ãšã®é¢ä¿æ§åŒ·åããã©ã³ãã€ã¡ãŒãžåäžãéèŠãªèª²é¡ãšãªã£ãŠããŸãããã®è§£æ±ºçã®äžã€ãšããŠæ³šç®ãããŠããã®ãããªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ãçµã¿åãããŠæŽ»çšãããããªãã«ã¡ãã£ã¢ãã§ããããªãã«ã¡ãã£ã¢ãå¹æçã«æŽ»çšããããšã§ãç©æµæ¥çã®äŒæ¥ã¯é¡§å®¢ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ·±ããä¿¡é Œé¢ä¿ãæ§ç¯ãã競äºåãé«ããããšãã§ããŸããããããããªãã«ã¡ãã£ã¢æŽ»çšã¯ãŸã é²ãã§ããããæŠç¥çãªåãçµã¿ãšç¶ç¶çãªåªåãæ±ããããŠããŸããæ¬èšäºã§ã¯ãç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢ã®éèŠæ§ã掻çšæ¹æ³ãå°æ¥æ§ã«ã€ããŠåŸ¹åºçã«è§£èª¬ããŸãã
ç©æµæ¥ãšããªãã«ã¡ãã£ã¢ã®é¢ä¿æ§
ç©æµæ¥çã«ãããŠã¯ãè¿å¹Žãããªãã«ã¡ãã£ã¢ã®æŽ»çšã泚ç®ãããŠããŸããããªãã«ã¡ãã£ã¢ãšã¯ãèªç€Ÿã®ãŠã§ããµã€ããããã°ãªã©ã®ãªãŠã³ãã¡ãã£ã¢ãSNSãã¬ãã¥ãŒãµã€ããªã©ã®ã¢ãŒã³ãã¡ãã£ã¢ãåºåãPRãªã©ã®ãã€ãã¡ãã£ã¢ãçµã¿åãããŠæŽ»çšããããšã§ãå¹æçãªããŒã±ãã£ã³ã°ãå®çŸããææ³ã§ããç©æµæ¥çã§ã¯ã競äºãæ¿åããäžã§ã顧客ãšã®é¢ä¿æ§ã匷åãããã©ã³ãã€ã¡ãŒãžãåäžãããããšãéèŠãªèª²é¡ãšãªã£ãŠãããããªãã«ã¡ãã£ã¢ã®æŽ»çšã¯ããã®è§£æ±ºçã®äžã€ãšããŠæåŸ ãããŠããŸãã
ç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢ã®éèŠæ§
ç©æµæ¥çã§ã¯ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ·±ããä¿¡é Œé¢ä¿ãæ§ç¯ããããšãéèŠã§ããããªãã«ã¡ãã£ã¢ã掻çšããããšã§ãèªç€Ÿã®åŒ·ã¿ãç¹åŸŽãå¹æçã«ã¢ããŒã«ãã顧客ãšã®æ¥ç¹ãå¢ããããšãã§ããŸããäŸãã°ããªãŠã³ãã¡ãã£ã¢ã§ã¯ãèªç€Ÿã®ãµãŒãã¹ãåãçµã¿ã詳ãã玹ä»ããããšã§ã顧客ã®ç解ãæ·±ããããšãã§ããŸããã¢ãŒã³ãã¡ãã£ã¢ã§ã¯ã顧客ã®å£°ãéããŠãä¿¡é Œæ§ãé«ããããšãã§ããŸãããã€ãã¡ãã£ã¢ã§ã¯ãåºåãéããŠãæœåšé¡§å®¢ã«ã¢ãããŒãããããšãã§ããŸãããããã®ã¡ãã£ã¢ãé©åã«çµã¿åãããããšã§ãç©æµæ¥çã®äŒæ¥ã¯ã顧客ãšã®é¢ä¿æ§ã匷åãã競äºåãé«ããããšãã§ããã®ã§ãã
ç©æµæ¥çã®èª²é¡ãšããªãã«ã¡ãã£ã¢ã®åœ¹å²
ç©æµæ¥çã§ã¯ã人æäžè¶³ãåãæ¹æ¹é©ãªã©ãæ§ã ãªèª²é¡ãæ±ããŠããŸããããªãã«ã¡ãã£ã¢ã¯ããããã®èª²é¡ã®è§£æ±ºã«ã圹ç«ã¡ãŸããäŸãã°ããªãŠã³ãã¡ãã£ã¢ã§ã¯ãèªç€Ÿã®åãæ¹æ¹é©ã®åãçµã¿ã玹ä»ããããšã§ãæ±è·è ã®é¢å¿ãé«ããããšãã§ããŸããã¢ãŒã³ãã¡ãã£ã¢ã§ã¯ãåŸæ¥å¡ã®å£°ãéããŠãè·å Žç°å¢ã®æ¹åã«ã€ãªããããšãã§ããŸãããã€ãã¡ãã£ã¢ã§ã¯ãæ¡çšåºåãéããŠãåªç§ãªäººæã確ä¿ããããšãã§ããŸããããªãã«ã¡ãã£ã¢ã掻çšããããšã§ãç©æµæ¥çã®äŒæ¥ã¯ã課é¡ã®è§£æ±ºã«åããåãçµã¿ãå éãããããšãã§ããã®ã§ãã
ç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢æŽ»çšã®çŸç¶
ç©æµæ¥çã§ã¯ãããªãã«ã¡ãã£ã¢ã®æŽ»çšã¯ãŸã é²ãã§ããªãã®ãçŸç¶ã§ããããããå é²çãªäŒæ¥ã¯ãæ¢ã«ããªãã«ã¡ãã£ã¢ãç©æ¥µçã«æŽ»çšããææãäžããŠããŸããäŸãã°ããã倧æç©æµäŒæ¥ã§ã¯ããªãŠã³ãã¡ãã£ã¢ãšããŠãèªç€Ÿã®ãŠã§ããµã€ããããã°ãå å®ããã顧客ãšã®æ¥ç¹ãå¢ãããŠããŸãããŸããã¢ãŒã³ãã¡ãã£ã¢ãšããŠãSNSã掻çšããŠã顧客ãšã®å¯Ÿè©±ãæ·±ããŠããŸãããã€ãã¡ãã£ã¢ãšããŠã¯ãåºåãPRãæŠç¥çã«å±éãããã©ã³ãã€ã¡ãŒãžã®åäžãå³ã£ãŠããŸãããã®ããã«ãããªãã«ã¡ãã£ã¢ãå¹æçã«çµã¿åãããããšã§ãç©æµæ¥çã®äŒæ¥ã¯ã競äºåãé«ããæé·ãå éãããããšãã§ããã®ã§ããä»åŸãç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢ã®æŽ»çšã¯ããã«é²ããšäºæ³ãããäŒæ¥ã®æé·æŠç¥ã®éèŠãªèŠçŽ ãšãªã£ãŠããã§ãããã
ç©æµæ¥ã«ããããªãŠã³ãã¡ãã£ã¢ã®æŽ»çš
ç©æµæ¥çã§ã¯ã顧客ãšã®é¢ä¿æ§ã匷åãããã©ã³ãã€ã¡ãŒãžãåäžãããããã«ããªãŠã³ãã¡ãã£ã¢ã®æŽ»çšã泚ç®ãããŠããŸããèªç€Ÿã®ãŠã§ããµã€ããããã°ãªã©ãéããŠãäŒæ¥ã®åŒ·ã¿ãç¹åŸŽãå¹æçã«çºä¿¡ããããšã§ã顧客ã®ç解ãæ·±ããä¿¡é Œãç²åŸããããšãã§ããŸããããã§ã¯ãç©æµæ¥çã«ããããªãŠã³ãã¡ãã£ã¢ã®çš®é¡ãç¹åŸŽã掻çšã®ã¡ãªãããšæ³šæç¹ã«ã€ããŠè©³ãã解説ããŸãã
ç©æµæ¥çã®ãªãŠã³ãã¡ãã£ã¢ã®çš®é¡ãšç¹åŸŽ
ç©æµæ¥çã«ããããªãŠã³ãã¡ãã£ã¢ã«ã¯ãäž»ã«ä»¥äžã®ãããªçš®é¡ããããŸãã
- äŒæ¥ãŠã§ããµã€ãïŒèªç€Ÿã®äºæ¥å 容ããµãŒãã¹ã匷ã¿ãªã©ã玹ä»ããããã®åºæ¬çãªãªãŠã³ãã¡ãã£ã¢ã
- ã³ãŒãã¬ãŒãããã°ïŒäŒæ¥ã®åãçµã¿ãæ¥çã®ååã瀟å¡ã®å£°ãªã©ãçºä¿¡ããããã°åœ¢åŒã®ãªãŠã³ãã¡ãã£ã¢ã
- ãã¥ãŒã¹ã¬ã¿ãŒïŒã¡ãŒã«ãã¬ãžã³ãªã©ãéããŠã顧客ã«æçãªæ å ±ãå®æçã«é ä¿¡ãããªãŠã³ãã¡ãã£ã¢ã
- åç»ã³ã³ãã³ãïŒèªç€Ÿã®ãµãŒãã¹ãåãçµã¿ãåç»ã§çŽ¹ä»ããããšã§ãããããããäŒãããªãŠã³ãã¡ãã£ã¢ã
- ãã¯ã€ãããŒããŒã»äºäŸéïŒèªç€Ÿã®å°éæ§ãå®çžŸã瀺ãããã®è³æ圢åŒã®ãªãŠã³ãã¡ãã£ã¢ã
ãããã®ãªãŠã³ãã¡ãã£ã¢ã¯ãããããç¹åŸŽãç®çãç°ãªããŸãããããããèªç€Ÿã®æ å ±ãçŽæ¥çºä¿¡ã§ããç¹ã§å ±éããŠããŸããç©æµæ¥çã®äŒæ¥ã¯ãèªç€Ÿã®åŒ·ã¿ãç¹åŸŽã«åãããŠãé©åãªãªãŠã³ãã¡ãã£ã¢ãéžæãã掻çšããããšãéèŠã§ãã
ç©æµæ¥çã«ããããªãŠã³ãã¡ãã£ã¢æŽ»çšã®ã¡ãªãã
ç©æµæ¥çã§ãªãŠã³ãã¡ãã£ã¢ã掻çšããããšã«ã¯ã以äžã®ãããªã¡ãªããããããŸãã
- 顧客ãšã®é¢ä¿æ§ã®åŒ·åïŒèªç€Ÿã®æ å ±ãçŽæ¥çºä¿¡ããããšã§ã顧客ã®ç解ãæ·±ããä¿¡é Œãç²åŸã§ããã
- ãã©ã³ãã€ã¡ãŒãžã®åäžïŒäžè²«æ§ã®ããã¡ãã»ãŒãžãçºä¿¡ããããšã§ãäŒæ¥ã®ãã©ã³ãã€ã¡ãŒãžãåäžãããããã
- 顧客ã€ã³ãµã€ãã®ç²åŸïŒãªãŠã³ãã¡ãã£ã¢ãéããŠã顧客ã®åå¿ãé¢å¿äºãææ¡ãããµãŒãã¹æ¹åã«æŽ»ãããã
- ã³ã¹ãã®æé©åïŒåºåãªã©ã®å€éšã¡ãã£ã¢ã«æ¯ã¹ãŠããªãŠã³ãã¡ãã£ã¢ã¯é·æçã«èŠãŠã³ã¹ããæããããã
- SEOãžã®è²¢ç®ïŒè³ªã®é«ãã³ã³ãã³ããç¶ç¶çã«çºä¿¡ããããšã§ãæ€çŽ¢ãšã³ãžã³ããã®è©äŸ¡ãé«ããããã
ç¹ã«ãç©æµæ¥çã§ã¯ã顧客ãšã®é·æçãªé¢ä¿æ§ãéèŠã§ããããªãŠã³ãã¡ãã£ã¢ãéããŠã顧客ãšã®æ¥ç¹ãå¢ãããä¿¡é Œãç¯ãããšã競äºåã®æºæ³ã«ãªããŸãããŸããå°éæ§ã®é«ãæ å ±ãçºä¿¡ããããšã§ãæ¥çå ã§ã®ãã¬ãŒã³ã¹ãé«ããããšãã§ããŸãã
ç©æµæ¥çã®ãªãŠã³ãã¡ãã£ã¢æŽ»çšã«ããã泚æç¹
äžæ¹ã§ãç©æµæ¥çã§ãªãŠã³ãã¡ãã£ã¢ã掻çšããéã«ã¯ã以äžã®ãããªæ³šæç¹ããããŸãã
- ã³ã³ãã³ãã®è³ªã®ç¢ºä¿ïŒãªãŠã³ãã¡ãã£ã¢ã®äŸ¡å€ã¯ãã³ã³ãã³ãã®è³ªã§æ±ºãŸããããå°éæ§ãä¿¡é Œæ§ã®é«ãæ å ±ãçºä¿¡ããå¿ èŠãããã
- æŽæ°é »åºŠã®ç¶æïŒç¶ç¶çã«ã³ã³ãã³ããæŽæ°ãã鮮床ãä¿ã€ããšãéèŠãæŽæ°é »åºŠãäœããšã顧客ã®é¢å¿ã倱ããããã
- ã¿ãŒã²ããã®æ確åïŒãªãŠã³ãã¡ãã£ã¢ã®å 容ãããŒã³ã¯ãã¿ãŒã²ãããšãªã顧客局ã«åãããå¿ èŠãããã
- ä»ã®ã¡ãã£ã¢ãšã®é£æºïŒãªãŠã³ãã¡ãã£ã¢ã ãã§ãªããã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ãšãé£æºããçžä¹å¹æãçãããšãå¹æçã
- å¹æ枬å®ã®å®æœïŒãªãŠã³ãã¡ãã£ã¢ã®ææãå®æçã«æž¬å®ããæ¹åã«ã€ãªããŠããããšãéèŠã
ç¹ã«ãç©æµæ¥çã§ã¯ãå°éçšèªãè€éãªæ¥åããã»ã¹ãå€ãããã顧客ã«ããããããã䟡å€ã®ããæ å ±ãæäŸããããšãæ±ããããŸãããŸããç©æµæ¥çã®ååããã¬ã³ããèžãŸããäžã§ãèªç€Ÿã®åŒ·ã¿ã掻ãããã³ã³ãã³ããçºä¿¡ããããšãéèŠã§ãã
ç©æµæ¥çã«ããããªãŠã³ãã¡ãã£ã¢ã®æŽ»çšã¯ã顧客ãšã®é¢ä¿æ§åŒ·åããã©ã³ãã€ã¡ãŒãžåäžã«å€§ããè²¢ç®ããŸããèªç€Ÿã®ç¹åŸŽãç®çã«åãããŠãé©åãªãªãŠã³ãã¡ãã£ã¢ãéžæãã質ã®é«ãã³ã³ãã³ããç¶ç¶çã«çºä¿¡ããããšã§ã競äºåã®é«ãäŒæ¥ãã©ã³ããç¯ããŠããããšãã§ããã§ãããããã ãããªãŠã³ãã¡ãã£ã¢ã®éå¶ã«ã¯ãæŠç¥çãªåãçµã¿ãšç¶ç¶çãªåªåãå¿ èŠã§ããç©æµæ¥çã®äŒæ¥ã¯ããªãŠã³ãã¡ãã£ã¢ã®éèŠæ§ãèªèããå¹æçãªæŽ»çšæ¹æ³ãè¿œæ±ããŠããããšãæ±ããããŸãã
ç©æµæ¥ã«ãããã¢ãŒã³ãã¡ãã£ã¢ã®æŽ»çš
ç©æµæ¥çã§ã¯ãè¿å¹Žãã¢ãŒã³ãã¡ãã£ã¢ã®æŽ»çšã泚ç®ãéããŠããŸããã¢ãŒã³ãã¡ãã£ã¢ãšã¯ãSNSãããã°ãå£ã³ããµã€ããªã©ãäŒæ¥ãçŽæ¥ç®¡çããã®ã§ã¯ãªãã第äžè ã顧客ã«ãã£ãŠçæãããæ å ±çºä¿¡ãã£ãã«ã®ããšãæããŸããç©æµæ¥çã«ãããŠãã¢ãŒã³ãã¡ãã£ã¢ãå¹æçã«æŽ»çšããããšã§ããã©ã³ãã®ä¿¡é Œæ§ãèªç¥åºŠã®åäžã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ã匷åãªã©ãæ§ã ãªã¡ãªãããæåŸ ã§ããŸãã
ç©æµæ¥çã®ã¢ãŒã³ãã¡ãã£ã¢ã®çš®é¡ãšç¹åŸŽ
ç©æµæ¥çã§æŽ»çšãããã¢ãŒã³ãã¡ãã£ã¢ã«ã¯ãäž»ã«ä»¥äžã®ãããªçš®é¡ããããŸãã
- ãœãŒã·ã£ã«ã¡ãã£ã¢ïŒTwitterãFacebookãInstagramãªã©ã®SNSãã©ãããã©ãŒã ãéããŠã顧客ãæ¥çé¢ä¿è ãšã®æ å ±äº€æã察話ãè¡ãã
- ãªã³ã©ã€ã³ã¬ãã¥ãŒã»å£ã³ããµã€ãïŒGoogle ãã€ããžãã¹ãYahoo!ãã³ãªã©ã®ãµã€ãã§ã顧客ããã®è©äŸ¡ãå£ã³ããåéãããµãŒãã¹æ¹åã«æŽ»ããã
- ããã°ã»ã¡ãã£ã¢ïŒæ¥çã®æèè ã圱é¿åã®ããããã¬ãŒãçºä¿¡ããæ å ±ãéããŠãèªç€Ÿã®å°éæ§ãä¿¡é Œæ§ãã¢ããŒã«ããã
- ãã©ãŒã©ã ã»ã³ãã¥ããã£ïŒç©æµæ¥çã®å°é家ãåŸäºè ãéãŸããªã³ã©ã€ã³ã³ãã¥ããã£ã§ãæ å ±äº€æãç¥èŠå ±æãè¡ãã
ãããã®ã¢ãŒã³ãã¡ãã£ã¢ã¯ãããããäŒæ¥ãçŽæ¥ç®¡çãããã®ã§ã¯ãããŸããããé©åã«ã¢ãã¿ãªã³ã°ã察å¿ãè¡ãããšã§ãèªç€Ÿã®è©å€ãä¿¡çšãé«ããããã®éèŠãªãã£ãã«ãšãªããŸãã
ç©æµæ¥çã«ãããã¢ãŒã³ãã¡ãã£ã¢æŽ»çšã®ã¡ãªãã
ç©æµæ¥çã§ã¢ãŒã³ãã¡ãã£ã¢ã掻çšããããšã«ã¯ã以äžã®ãããªã¡ãªããããããŸãã
- ãã©ã³ãã®ä¿¡é Œæ§åäžïŒç¬¬äžè ã顧客ããã®ç©æ¥µçãªè©äŸ¡ãå£ã³ãã¯ããã©ã³ãã®ä¿¡é Œæ§ãé«ããå¹æãããã
- 顧客ãšã³ã²ãŒãžã¡ã³ãã®åŒ·åïŒã¢ãŒã³ãã¡ãã£ã¢ãéããŠé¡§å®¢ãšçŽæ¥å¯Ÿè©±ããããšã§ããšã³ã²ãŒãžã¡ã³ããæ·±ãããã€ã€ã«ãã£ãé«ããããã
- ãµãŒãã¹æ¹åã®ããã®æ å ±åéïŒé¡§å®¢ããã®ãã£ãŒãããã¯ãè©äŸ¡ãåéãããµãŒãã¹ã®æ¹åãæ°ããªäŸ¡å€æäŸã«æŽ»ãããã
- æ¥çã§ã®ååšæã®åäžïŒæ¥çã®æèè ãã€ã³ãã«ãšã³ãµãŒãšã®é¢ä¿æ§ç¯ãéããŠãèªç€Ÿã®å°éæ§ãååšæãé«ããããã
- ã¯ã©ã€ã·ã¹å¯Ÿå¿åã®åŒ·åïŒã¢ãŒã³ãã¡ãã£ã¢äžã§ã®å±æ©ç®¡çã察å¿åãé«ããããšã§ããã©ã³ãã®å埩åãé«ããããã
ç¹ã«ãç©æµæ¥çã§ã¯ããµãŒãã¹ã®å質ã顧客察å¿åãéèŠèŠããããããã¢ãŒã³ãã¡ãã£ã¢ãéããŠåŸããã顧客ã®å£°ãè©äŸ¡ã¯ã競äºå匷åã«çŽçµããèŠçŽ ãšãªããŸãã
ç©æµæ¥çã®ã¢ãŒã³ãã¡ãã£ã¢æŽ»çšã«ããã泚æç¹
äžæ¹ã§ãç©æµæ¥çã§ã¢ãŒã³ãã¡ãã£ã¢ã掻çšããéã«ã¯ã以äžã®ãããªæ³šæç¹ããããŸãã
- æ å ±ã®ä¿¡é Œæ§ã®æ€èšŒïŒã¢ãŒã³ãã¡ãã£ã¢äžã®æ å ±ã¯ãå¿ ãããæ£ç¢ºãšã¯éããªããããæ å ±ã®ä¿¡é Œæ§ãæ€èšŒããå¿ èŠãããã
- ãã¬ãã£ããªè©äŸ¡ãžã®å¯Ÿå¿ïŒãã¬ãã£ããªè©äŸ¡ãå£ã³ãã«ãé©åã«å¯Ÿå¿ãã顧客ã®äžæºãæžå¿µã解æ¶ããããšãéèŠã
- æ å ±çºä¿¡è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ïŒã¢ãŒã³ãã¡ãã£ã¢äžã®æ å ±çºä¿¡è ãšã¯ãé©åãªã³ãã¥ãã±ãŒã·ã§ã³ãå³ããè¯å¥œãªé¢ä¿ãç¶æããã
- 瀟å äœå¶ã®æŽåïŒã¢ãŒã³ãã¡ãã£ã¢ã®ã¢ãã¿ãªã³ã°ã察å¿ãè¡ãããã®ç€Ÿå äœå¶ã人æã®è²æãå¿ èŠã
- ä»ã®ã¡ãã£ã¢ãšã®é£æºïŒã¢ãŒã³ãã¡ãã£ã¢ã ãã§ãªãããªãŠã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ãšã®é£æºãèŠéã«å ¥ããã
ã¢ãŒã³ãã¡ãã£ã¢ã¯ãäŒæ¥ã®çŽæ¥çãªç®¡çãåã³ã«ããåããªã¹ã¯ç®¡çã察å¿åãæ±ããããŸããç©æµæ¥çã®äŒæ¥ã¯ãã¢ãŒã³ãã¡ãã£ã¢ã®ç¹æ§ãç解ããäžã§ãé©åãªã¢ãã¿ãªã³ã°ãšå¯Ÿå¿ãè¡ãå¿ èŠããããŸãã
ç©æµæ¥çã«ãããã¢ãŒã³ãã¡ãã£ã¢ã®æŽ»çšã¯ããã©ã³ãã®ä¿¡é Œæ§ã顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžã«å€§ããè²¢ç®ããŸããèªç€Ÿã®åŒ·ã¿ãç®çã«åãããŠãé©åãªã¢ãŒã³ãã¡ãã£ã¢ãéžæãã顧客ãæ¥çé¢ä¿è ãšã®ç©æ¥µçãªã³ãã¥ãã±ãŒã·ã§ã³ãå³ãããšã§ã競äºåã®ããäŒæ¥ãã©ã³ããç¯ããŠããããšãã§ããã§ãããããã ããã¢ãŒã³ãã¡ãã£ã¢ã®æŽ»çšã«ã¯ããªã¹ã¯ç®¡çã瀟å äœå¶ã®æŽåãªã©ãæŠç¥çãªåãçµã¿ãäžå¯æ¬ ã§ããç©æµæ¥çã®äŒæ¥ã¯ãã¢ãŒã³ãã¡ãã£ã¢ã®éèŠæ§ãèªèããå¹æçãªæŽ»çšæ¹æ³ã暡玢ããŠããããšãæ±ããããŸãã
ç©æµæ¥ã«ããããã€ãã¡ãã£ã¢ã®æŽ»çš
ç©æµæ¥çã§ã¯ããã€ãã¡ãã£ã¢ã掻çšããããšã§ãæœåšé¡§å®¢ãžã®ãªãŒããæ¡å€§ããå¹æçãªããŒã±ãã£ã³ã°ãå®çŸã§ããŸãããã€ãã¡ãã£ã¢ãšã¯ãåºååºçš¿ã«ããå©çšã§ããã¡ãã£ã¢ã®ããšã§ããã¬ãCMãæ°èåºåãã€ã³ã¿ãŒãããåºåãªã©ãå«ãŸããŸããç©æµæ¥çã«ããããã€ãã¡ãã£ã¢ã®æŽ»çšã¯ããã©ã³ãèªç¥åºŠã®åäžããªãŒããžã§ãã¬ãŒã·ã§ã³ã«å€§ããªåœ¹å²ãæãããŸãã
ç©æµæ¥çã®ãã€ãã¡ãã£ã¢ã®çš®é¡ãšç¹åŸŽ
ç©æµæ¥çã§æŽ»çšããããã€ãã¡ãã£ã¢ã«ã¯ãäž»ã«ä»¥äžã®ãããªçš®é¡ããããŸãã
- ãã¬ãCMã»ã©ãžãªCMïŒåºãå±€ã«ãªãŒãã§ããäŒçµ±çãªåºåã¡ãã£ã¢ãç©æµæ¥çã®ä¿¡é Œæ§ããã©ã³ãã€ã¡ãŒãžã®æ§ç¯ã«å¹æçã
- æ°èã»éèªåºåïŒå°åãæ¥çã«ç¹åããã¿ãŒã²ãã£ã³ã°ãå¯èœãç©æµæ¥çã®å°éæ§ãå®çžŸã®ã¢ããŒã«ã«æå¹ã
- ã€ã³ã¿ãŒãããåºåïŒæ€çŽ¢é£åååºåããã£ã¹ãã¬ã€åºåãªã©ã粟床ã®é«ãã¿ãŒã²ãã£ã³ã°ãå¯èœããªãŒããžã§ãã¬ãŒã·ã§ã³ã«å¹æçã
- 亀éåºåïŒãã©ãã¯ãå庫ãé§ ãªã©ã«æ²åºããåºåãç©æµæ¥çã®ååšæãã¢ããŒã«ã§ããã
- ã¹ãã³ãµãŒã·ããã»ã€ãã³ãåè³ïŒã¹ããŒãã€ãã³ããå±ç€ºäŒãªã©ãžã®åè³ãéããŠããã©ã³ãèªç¥åºŠãé«ããããã
ãããã®ãã€ãã¡ãã£ã¢ã¯ãããããç¹åŸŽã匷ã¿ãç°ãªããããèªç€Ÿã®ç®çãäºç®ã«åãããŠãé©åã«éžæã»çµã¿åãããããšãéèŠã§ãã
ç©æµæ¥çã«ããããã€ãã¡ãã£ã¢æŽ»çšã®ã¡ãªãã
ç©æµæ¥çã§ãã€ãã¡ãã£ã¢ã掻çšããããšã«ã¯ã以äžã®ãããªã¡ãªããããããŸãã
- ãã©ã³ãèªç¥åºŠã®åäžïŒåºåãéããŠãèªç€Ÿã®ãã©ã³ããåºã蚎æ±ã§ããã
- æœåšé¡§å®¢ãžã®ãªãŒãïŒåºåã«ãããèªç€ŸãµãŒãã¹ã«èå³ãæã€æœåšé¡§å®¢ã«ã¢ãããŒãã§ããã
- ãªãŒããžã§ãã¬ãŒã·ã§ã³ïŒã€ã³ã¿ãŒãããåºåãªã©ãéããŠãèŠèŸŒã¿å®¢ã®ç²åŸãåãåããå¢å ãæåŸ ã§ããã
- 販ä¿å¹æã®åäžïŒãã£ã³ããŒã³ãå£ç¯ååã®èšŽæ±ã«æŽ»çšããããšã§ã売äžå¢å ã«ã€ãªããããã
- èªç€Ÿã³ã³ãã³ãã®æ¡æ£ïŒãªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ãšé£æºããããšã§ãã³ã³ãã³ãã®æ¡æ£åãé«ããããã
ç¹ã«ãç©æµæ¥çã§ã¯ããµãŒãã¹ã®å·®å¥åãé£ããäžã§ããã€ãã¡ãã£ã¢ãéãããã©ã³ãã£ã³ã°ã競äºåã®æºæ³ãšãªããŸããå¹æçãªåºåæŠç¥ãç«ãŠãããšã§ãèªç€Ÿã®åŒ·ã¿ãç¬èªæ§ã蚎æ±ãã顧客ç²åŸã«ã€ãªããããšãã§ããŸãã
ç©æµæ¥çã®ãã€ãã¡ãã£ã¢æŽ»çšã«ããã泚æç¹
äžæ¹ã§ãç©æµæ¥çã§ãã€ãã¡ãã£ã¢ã掻çšããéã«ã¯ã以äžã®ãããªæ³šæç¹ããããŸãã
- åºåã³ã¹ãã®ç®¡çïŒåºååºçš¿ã«ã¯äžå®ã®ã³ã¹ããããããããäºç®ç®¡çãšå¹æ枬å®ãéèŠã
- ã¿ãŒã²ãã£ã³ã°ã®ç²ŸåºŠïŒåºåã®å¯Ÿè±¡è èšå®ãé©åã«è¡ããªããšãç¡é§ãªåºçš¿ã«ãªãæããããã
- åºåè¡šçŸã®é©åæ§ïŒèªå€§è¡šçŸã誀解ãæãè¡šçŸã¯é¿ããé©åãªåºåè¡šçŸãå¿ãããã
- ä»ã®ã¡ãã£ã¢ãšã®é£æºïŒãã€ãã¡ãã£ã¢ã ãã§ãªãããªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ãšã®é£æºãèæ ®ããã
- åºåå¹æã®æ€èšŒïŒåºåã®å¹æãå®æçã«æ€èšŒããæ¹åã«ã€ãªããŠããããšãéèŠã
ãã€ãã¡ãã£ã¢ã¯ãè²»çšå¯Ÿå¹æãæ±ãããããããããŒã¿ã«åºã¥ããæŠç¥çãªæŽ»çšãäžå¯æ¬ ã§ããç©æµæ¥çã®äŒæ¥ã¯ãèªç€Ÿã®åŒ·ã¿ãç®çãæ確ã«ããäžã§ãé©åãªåºåææ³ãéžæããç¶ç¶çãªå¹ææ€èšŒãè¡ãå¿ èŠããããŸãã
ç©æµæ¥çã«ããããã€ãã¡ãã£ã¢ã®æŽ»çšã¯ããã©ã³ãæ§ç¯ã顧客ç²åŸã«å€§ããªåœ¹å²ãæãããŸããèªç€Ÿã®ç¹æ§ãç®æšã«åãããŠãæé©ãªåºåãã£ãã«ãéžæããå¹æçãªã¯ãªãšã€ãã£ããå¶äœããããšã§ã競äºåã®ããããŒã±ãã£ã³ã°ãå®çŸã§ããã§ãããããã ãããã€ãã¡ãã£ã¢ã®æŽ»çšã«ã¯ãã³ã¹ã管çãå¹ææ€èšŒãªã©ãæŠç¥çãªã¢ãããŒããæ±ããããŸããç©æµæ¥çã®äŒæ¥ã¯ããã€ãã¡ãã£ã¢ã®ç¹æ§ãç解ããä»ã®ã¡ãã£ã¢ãšã®é£æºãèŠéã«å ¥ããªãããå¹æçãªåºåæŠç¥ãè¿œæ±ããŠããããšãéèŠã§ãã
ç©æµæ¥ãšããªãã«ã¡ãã£ã¢ã®é¢ä¿æ§
ç©æµæ¥çã§ã¯ããªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ã®3ã€ãçµã¿åããããããªãã«ã¡ãã£ã¢æŠç¥ãã泚ç®ãããŠããŸããããªãã«ã¡ãã£ã¢ãå¹æçã«æŽ»çšããããšã§ããã©ã³ãæ§ç¯ã顧客ç²åŸããµãŒãã¹æ¹åãªã©ãæ§ã ãªèª²é¡è§£æ±ºã«ã€ãªããããšãã§ããŸããç©æµæ¥çã®äŒæ¥ã¯ãèªç€Ÿã®åŒ·ã¿ãç®çã«åãããŠãé©åãªã¡ãã£ã¢ããã¯ã¹ãå®è·µããŠããããšãæ±ããããŸãã
ãªãŠã³ãã¡ãã£ã¢ã¯ãèªç€Ÿã®æ å ±ãçŽæ¥çºä¿¡ã§ããããããã©ã³ãã¡ãã»ãŒãžã®äŒéã顧客ãšã®é¢ä¿æ§åŒ·åã«åœ¹ç«ã¡ãŸããã¢ãŒã³ãã¡ãã£ã¢ã¯ã第äžè ã®è©äŸ¡ãå£ã³ããéããŠãä¿¡é Œæ§ãå°éæ§ãã¢ããŒã«ã§ããŸãããã€ãã¡ãã£ã¢ã¯ãåºåãéããŠãæœåšé¡§å®¢ãžã®ãªãŒãã販ä¿å¹æãé«ããããŸããããã3ã€ã®ã¡ãã£ã¢ãçžäºã«é£æºãããããšã§ãã·ããžãŒå¹æãçã¿åºãããã倧ããªææãäžããããšãå¯èœã§ãã
äŸãã°ããªãŠã³ã¡ãã£ã¢ã§çºä¿¡ããã³ã³ãã³ãããã€ãã¡ãã£ã¢ã§æ¡æ£ããããã¢ãŒã³ãã¡ãã£ã¢ã§åŸããã顧客ã®å£°ããªãŠã³ã¡ãã£ã¢ã«åæ ããããããªã©ãã¡ãã£ã¢éã®é£æºã«ãããããŒã¿ã«çãªããŒã±ãã£ã³ã°å¹æãé«ããããšãã§ããŸãããŸããããªãã«ã¡ãã£ã¢ã掻çšããããšã§ã顧客ãšã®ã¿ãããã€ã³ããå¢ãããæ§ã ãªã·ãŒã³ã§ãã©ã³ããšã®æ¥ç¹ãæã€ããšãã§ããŸãã
ãã ããããªãã«ã¡ãã£ã¢æŠç¥ãæåãããããã«ã¯ãæ確ãªç®çæèãšæŠç¥çãªã¢ãããŒããäžå¯æ¬ ã§ããèªç€Ÿã®åŒ·ã¿ã顧客ããŒãºãææ¡ããäžã§ãåã¡ãã£ã¢ã®ç¹æ§ãç解ããé©åãªäºç®é åãšå¹ææ€èšŒãè¡ãå¿ èŠããããŸãããŸããäžè²«æ§ã®ãããã©ã³ãã¡ãã»ãŒãžãçºä¿¡ãã顧客ã«å¯ŸããŠçµ±äžãããäœéšãæäŸããããšãéèŠã§ãã
ç©æµæ¥çã®äŒæ¥ã¯ãããªãã«ã¡ãã£ã¢ã®å¯èœæ§ãèªèããèªç€Ÿã«åã£ãã¡ãã£ã¢ããã¯ã¹æŠç¥ãæ§ç¯ããŠããããšãæ±ããããŸãããªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ããã©ã³ã¹è¯ã掻çšããçžä¹å¹æãçã¿åºãããšã§ã競äºåã®ããããŒã±ãã£ã³ã°ãå®çŸã§ããã§ããããããªãã«ã¡ãã£ã¢æ代ã«ãããŠãç©æµæ¥çã®äŒæ¥ãæé·ãç¶ããããã«ã¯ãã¡ãã£ã¢æŽ»çšåãé«ãã顧客ãšã®é¢ä¿æ§ãæ·±ããŠããããšãéµãšãªããŸãã
ç©æµæ¥ã«ãããããªãã«ã¡ãã£ã¢ã®å ·äœçãªæŽ»çšæ¹æ³
ãªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ã®é£æº
ç©æµæ¥çã§ã¯ãããªãã«ã¡ãã£ã¢ãå¹æçã«é£æºãããããšã§ããã倧ããªææãäžããããšãã§ããŸããäŸãã°ã以äžã®ãããªé£æºæ¹æ³ãèããããŸãã
- ãªãŠã³ãã¡ãã£ã¢ã§çºä¿¡ããã³ã³ãã³ãããã€ãã¡ãã£ã¢ã§æ¡æ£ããïŒèªç€Ÿããã°ãåç»ã§å¶äœããã³ã³ãã³ãããåºåãéããŠå€ãã®äººã«å±ããã
- ã¢ãŒã³ãã¡ãã£ã¢ã§åŸããã顧客ã®å£°ããªãŠã³ãã¡ãã£ã¢ã«åæ ããïŒSNSãã¬ãã¥ãŒãµã€ãã§ã®é¡§å®¢ã®å£°ãåæããèªç€Ÿã¡ãã£ã¢ã®ã³ã³ãã³ãæ¹åã«æŽ»ããã
- ãªãŠã³ãã¡ãã£ã¢ãšãã€ãã¡ãã£ã¢ã§ãªãŒããžã§ãã¬ãŒã·ã§ã³ãè¡ãïŒèªç€Ÿã¡ãã£ã¢ã§é¡§å®¢ã®é¢å¿ãåŒããåºåã§ã³ã³ããŒãžã§ã³ãä¿ãã
- ã¢ãŒã³ãã¡ãã£ã¢ãšãã€ãã¡ãã£ã¢ã§ãã©ã³ãã€ã¡ãŒãžãåäžãããïŒSNSã§ã®å¥œæçãªå£ã³ããšããã©ã³ãåºåãçµã¿åãããããšã§ãä¿¡é Œæ§ãé«ããã
ãã®ããã«ãããªãã«ã¡ãã£ã¢ãé£æºãããããšã§ãåç¬ã®ã¡ãã£ã¢ã§ã¯åŸãããªãçžä¹å¹æãçã¿åºãããšãã§ããŸããç©æµæ¥çã®äŒæ¥ã¯ãèªç€Ÿã®åŒ·ã¿ãç®çã«åãããŠãæé©ãªã¡ãã£ã¢é£æºæŠç¥ãç«ãŠãããšãéèŠã§ãã
ç©æµæ¥çã«ç¹åããããªãã«ã¡ãã£ã¢æŠç¥ã®ç«ãŠæ¹
ç©æµæ¥çã§ããªãã«ã¡ãã£ã¢æŠç¥ãæåãããããã«ã¯ãæ¥çç¹æã®èª²é¡ã顧客ããŒãºãèžãŸããæŠç¥ç«æ¡ãäžå¯æ¬ ã§ããå ·äœçã«ã¯ã以äžã®ãããªãã€ã³ããæŒãããããšãéèŠã§ãã
- ç©æµæ¥çã®ååããã¬ã³ããææ¡ããïŒæ¥çã®ææ°ååãç解ããèªç€Ÿã®åŒ·ã¿ã掻ãããé åãæ¢ãã
- 顧客ãã«ãœããæ確ã«ããïŒã¿ãŒã²ãããšãªã顧客åã詳现ã«èšå®ããåã¡ãã£ã¢ã§ã®ã¢ãããŒãæ¹æ³ãæé©åããã
- èªç€Ÿã®åŒ·ã¿ãç¬èªæ§ã蚎æ±ããïŒç©æµæ¥çã§ã®å·®å¥åãã€ã³ããæ確ã«ããã¡ãã£ã¢ãéããŠåŒ·ã¿ãã¢ããŒã«ããã
- 顧客äœéšã®äžè²«æ§ãä¿ã€ïŒãªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ã§çºä¿¡ããã¡ãã»ãŒãžã«äžè²«æ§ãæãããã
- é©åãªäºç®é åãšå¹ææ€èšŒãè¡ãïŒåã¡ãã£ã¢ã®ç¹æ§ãç®çã«å¿ããŠäºç®ãé åããå®æçã«å¹æ枬å®ãè¡ãã
ç©æµæ¥çã«ç¹åããããªãã«ã¡ãã£ã¢æŠç¥ãç«ãŠãããã«ã¯ãèªç€Ÿã®ç«ã¡äœçœ®ãç®æšãæ確ã«ãã顧客èŠç¹ã«ç«ã£ãæœçãå±éããããšãéèŠã§ããåã¡ãã£ã¢ã®åŒ·ã¿ã掻ããã€ã€ãäžè²«ãããã©ã³ãã¡ãã»ãŒãžãçºä¿¡ããããšã§ã競äºåã®ããããŒã±ãã£ã³ã°ãå®çŸã§ããã§ãããã
ããªãã«ã¡ãã£ã¢ã掻çšããç©æµæ¥çã®ãã©ã³ãã£ã³ã°
ç©æµæ¥çã§ã¯ãããªãã«ã¡ãã£ã¢ã掻çšãããã©ã³ãã£ã³ã°ãéèŠãªèª²é¡ãšãªã£ãŠããŸããèªç€Ÿã®ãã©ã³ã䟡å€ãé«ããããšã§ã顧客ããã®ä¿¡é Œãéžå¥œãç²åŸãã競äºåã匷åããããšãã§ããŸããããªãã«ã¡ãã£ã¢ã掻çšãããã©ã³ãã£ã³ã°ã®ãã€ã³ãã¯ä»¥äžã®éãã§ãã
- ãã©ã³ãã®ç¬èªæ§ã匷ã¿ãæ確ã«ããïŒèªç€Ÿã®äŸ¡å€æäŸãå·®å¥åãã€ã³ããæ確ã«ããåã¡ãã£ã¢ã§äžè²«ããã¡ãã»ãŒãžãçºä¿¡ããã
- 顧客ãšã®æ ç·çãªã€ãªãããç¯ãïŒåãªãæ å ±çºä¿¡ã§ã¯ãªããå ±æãåŒã¶ã¹ããŒãªãŒãã³ã³ãã³ããæäŸãã顧客ãšã®æ ç·çãªçµãæ·±ããã
- ããžã¥ã¢ã«ã¢ã€ãã³ãã£ãã£ã確ç«ããïŒããŽãã«ã©ãŒããã¶ã€ã³ãªã©ã®ããžã¥ã¢ã«èŠçŽ ãçµ±äžãããã©ã³ãã®èŠèŠçãªäžè²«æ§ãä¿ã€ã
- 顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããïŒSNSã§ã®å¯Ÿè©±ããã€ãã³ãã»ã»ãããŒã®éå¬ãªã©ã顧客ãšã®ç©æ¥µçãªã³ãã¥ãã±ãŒã·ã§ã³ãå³ãã
- ãã©ã³ãäœéšã®è³ªãé«ããïŒãªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ã§ã®é¡§å®¢äœéšã®è³ªãé«ãããã©ã³ããžã®å¥œæ床ãåäžãããã
ç©æµæ¥çã®ãã©ã³ãã£ã³ã°ã«ãããŠã¯ãæ©èœçãªäŸ¡å€æäŸã ãã§ãªããæ ç·çãªäŸ¡å€æäŸãéèŠã§ããããªãã«ã¡ãã£ã¢ãæŠç¥çã«æŽ»çšãã顧客ãšã®é¢ä¿æ§ãæ·±ããããšã§ã匷åãªãã©ã³ãè³ç£ãç¯ããŠããããšãã§ããã§ãããããã©ã³ãã£ã³ã°ã¯é·æçãªåãçµã¿ãå¿ èŠã§ãããããªãã«ã¡ãã£ã¢ãå¹æçã«æŽ»çšããããšã§ãçå®ã«ãã©ã³ã䟡å€ãé«ããŠããããšãå¯èœã§ãã
ç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢ã®æŽ»çšã¯ã顧客ç²åŸããã©ã³ãæ§ç¯ã«å€§ããªåœ¹å²ãæãããŸãããªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ã®ç¹æ§ãç解ãããããããé£æºãããããšã§ãã·ããžãŒå¹æãçã¿åºãããšãã§ããŸãããŸããç©æµæ¥çã«ç¹åããæŠç¥ãç«ãŠã顧客èŠç¹ã«ç«ã£ãæœçãå±éããããšãéèŠã§ããããªãã«ã¡ãã£ã¢ã掻çšãããã©ã³ãã£ã³ã°ã«ã泚åãã顧客ãšã®æ ç·çãªã€ãªãããæ·±ããããšã§ã競äºåã®ããäŒæ¥ãã©ã³ãã確ç«ããŠããããšãã§ããã§ããããç©æµæ¥çã®äŒæ¥ã¯ãããªãã«ã¡ãã£ã¢ã®å¯èœæ§ãè¿œæ±ããå¹æçãªã¡ãã£ã¢æŽ»çšãéããŠãäºæ¥æé·ãå éãããŠããããšãæ±ããããŸãã
ç©æµæ¥ã«ãããããªãã«ã¡ãã£ã¢æŽ»çšã®å°æ¥æ§
ç©æµæ¥çã§ã¯ãããžã¿ã«åã®é²å±ã«äŒŽããããªãã«ã¡ãã£ã¢ã®éèŠæ§ããŸããŸãé«ãŸã£ãŠããŸããããªãã«ã¡ãã£ã¢ãšã¯ããªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ãçµã¿åãããŠæŽ»çšããããšã§ãå¹æçãªããŒã±ãã£ã³ã°ã³ãã¥ãã±ãŒã·ã§ã³ãå®çŸããææ³ã§ããç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢æŽ»çšã®å°æ¥æ§ã¯ãéåžžã«é«ããšèšããã§ãããã
ç©æµæ¥çã®ããžã¿ã«ã·ãããšããªãã«ã¡ãã£ã¢ã®é¢ä¿æ§
ç©æµæ¥çã§ã¯ãããžã¿ã«æè¡ã®é²æ©ã«ãããæ¥åå¹çåããµãŒãã¹å質ã®åäžãå³ãããŠããŸããåæã«ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ã«ãããŠããããžã¿ã«ãã£ãã«ã®éèŠæ§ãå¢ããŠããŸãããªãŠã³ãã¡ãã£ã¢ãéããæ å ±çºä¿¡ãã¢ãŒã³ãã¡ãã£ã¢ã§ã®è©å€ç®¡çããã€ãã¡ãã£ã¢ã§ã®ããã¢ãŒã·ã§ã³ãªã©ãããžã¿ã«é åã§ã®ããªãã«ã¡ãã£ã¢æŽ»çšã¯ãç©æµæ¥çã®ããŒã±ãã£ã³ã°æŠç¥ã«æ¬ ãããªãèŠçŽ ãšãªã£ãŠããŸããä»åŸãããžã¿ã«ã·ãããããã«å éããäžã§ãããªãã«ã¡ãã£ã¢ã®æŠç¥çãªæŽ»çšããŸããŸãéèŠã«ãªã£ãŠããã§ãããã
IoTãAIãªã©ã®æ°æè¡ãšããªãã«ã¡ãã£ã¢ã®èå
ç©æµæ¥çã§ã¯ãIoTãAIãªã©ã®æ°æè¡ã掻çšããããšã§ãæ¥åã®èªååãæé©åãé²ãã§ããŸãããããã®æè¡ã¯ãããªãã«ã¡ãã£ã¢æŽ»çšãšã芪åæ§ãé«ããæ°ããªå¯èœæ§ãéæã§ããŸããäŸãã°ãIoTã»ã³ãµãŒããåŸãããããŒã¿ããªãŠã³ãã¡ãã£ã¢ã®ã³ã³ãã³ãã«æŽ»çšããããAIãçšããŠã¢ãŒã³ãã¡ãã£ã¢äžã®é¡§å®¢ã®å£°ãåæããããããªã©ãæè¡ãšã¡ãã£ã¢ãæãåãããããšã§ãããé«åºŠãªããŒã±ãã£ã³ã°ãå®çŸã§ããŸããæ°æè¡ã®é²å±ã«åãããŠãããªãã«ã¡ãã£ã¢æŽ»çšã®æ¹æ³ãé²åããŠããããšãæåŸ ãããŸãã
ç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢æŽ»çšã®çºå±å¯èœæ§
ç©æµæ¥çã¯ãä»åŸãŸããŸã競äºãæ¿åããããšãäºæ³ãããŸãããã®äžã§ãããªãã«ã¡ãã£ã¢ãå¹æçã«æŽ»çšããããšã¯ã競äºåãé«ããããã®éèŠãªéµãšãªããŸãããªãŠã³ãã¡ãã£ã¢ã§ã¯ãå°éæ§ã®é«ãã³ã³ãã³ããçºä¿¡ããããšã§ããã©ã³ãèªç¥åºŠãä¿¡é Œæ§ãåäžãããããŸããã¢ãŒã³ãã¡ãã£ã¢ã§ã¯ã顧客ãšã®å¯Ÿè©±ãéããŠãããŒãºã®ææ¡ããµãŒãã¹æ¹åã«ã€ãªããããŸãããã€ãã¡ãã£ã¢ã§ã¯ãé©åãªã¿ãŒã²ãã£ã³ã°ã«ãããå¹ççãªé¡§å®¢ç²åŸãå¯èœã«ãªããŸãããããã®ã¡ãã£ã¢ãææ©çã«é£æºãããããŒã¿ã«ã§ã®ããŒã±ãã£ã³ã°å¹æãæ倧åããããšããç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢æŽ»çšã®ç©¶æ¥µçãªç®æšãšèšããã§ããããä»åŸãããžã¿ã«æè¡ã®é²æ©ãšå ±ã«ãããªãã«ã¡ãã£ã¢ã®æŽ»çšææ³ã¯ããã«æŽç·ŽãããŠããããšãæåŸ ãããŸããç©æµæ¥çã®äŒæ¥ã¯ãããªãã«ã¡ãã£ã¢ã®å¯èœæ§ãè¿œæ±ããæ°ããªããŒã±ãã£ã³ã°ã®å°å¹³ãåãéããŠããããšãæ±ããããŠããŸãã
ç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢æŽ»çšã®å°æ¥æ§ã¯ãéåžžã«é«ããšèšããŸããããžã¿ã«ã·ããã®å éãæ°æè¡ãšã®èåã競äºå匷åãžã®è²¢ç®ãªã©ãæ§ã ãªèŠ³ç¹ãããããªãã«ã¡ãã£ã¢ã®éèŠæ§ã¯å¢ããŠããã§ããããç©æµæ¥çã®äŒæ¥ã¯ããªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ã®ç¹æ§ãç解ãããããããæŠç¥çã«çµã¿åãããããšã§ãããŒã±ãã£ã³ã°å¹æãæ倧åããŠããããšãæ±ããããŸããããªãã«ã¡ãã£ã¢æŽ»çšã®çºå±ã¯ãç©æµæ¥çã®æªæ¥ã倧ããå·Šå³ããèŠå ã®äžã€ã§ããããã®å¯èœæ§ãè¿œæ±ãç¶ããããšããæ¥çã®çºå±ã«ã€ãªããã®ã§ãã
ãŸãšã
ç©æµæ¥çã«ãããããªãã«ã¡ãã£ã¢ã®æŽ»çšã¯ã顧客ãšã®é¢ä¿æ§åŒ·åããã©ã³ã䟡å€åäžã«å€§ããè²¢ç®ããŸãããªãŠã³ãã¡ãã£ã¢ãã¢ãŒã³ãã¡ãã£ã¢ããã€ãã¡ãã£ã¢ããã©ã³ã¹è¯ãçµã¿åãããããšã§ãããããã®ç¹æ§ã掻ãããããŒã±ãã£ã³ã°å¹æãæ倧åã§ããŸããããžã¿ã«åã®é²å±ãæ°æè¡ã®ç»å Žã«ãããããªãã«ã¡ãã£ã¢æŽ»çšã®éèŠæ§ã¯ãŸããŸãé«ãŸã£ãŠããŸããç©æµæ¥çã®äŒæ¥ã¯ãæŠç¥çãªããªãã«ã¡ãã£ã¢æŽ»çšãéããŠã競äºåãé«ããäºæ¥æé·ãå éãããŠããããšãæ±ããããŸãã