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- Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.
- McCarthy, E. J. (1960). Basic marketing: A managerial approach. Richard D. Irwin.
- Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
- æ¥æ¬ããŒã±ãã£ã³ã°åŠäŒç·š. (2018). ãããŒã±ãã£ã³ã°ã»ãžã£ãŒãã«ã第38巻第1å·. æ¥æ¬ããŒã±ãã£ã³ã°åŠäŒ.
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- Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.
- McCarthy, E. J. (1960). Basic marketing: A managerial approach. Richard D. Irwin.
- Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
- æ¥æ¬ããŒã±ãã£ã³ã°åŠäŒç·š. (2018). ãããŒã±ãã£ã³ã°ã»ãžã£ãŒãã«ã第38巻第1å·. æ¥æ¬ããŒã±ãã£ã³ã°åŠäŒ.
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- Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.
- McCarthy, E. J. (1960). Basic marketing: A managerial approach. Richard D. Irwin.
- Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
- æ¥æ¬ããŒã±ãã£ã³ã°åŠäŒç·š. (2018). ãããŒã±ãã£ã³ã°ã»ãžã£ãŒãã«ã第38巻第1å·. æ¥æ¬ããŒã±ãã£ã³ã°åŠäŒ.
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