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- Kotler, P., & Armstrong, G. (2021). Principles of Marketing (18th ed.). Pearson.
- Wirtz, J., & Lovelock, C. (2021). Services Marketing: People, Technology, Strategy (9th ed.). World Scientific Publishing Company.
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
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