èªåè»æ¥çã§ã¯ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã泚ç®ãéããŠããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ãšã¯ãäžèŠãããšå®£äŒãšã¯æ°ã¥ããã«ãã圢ã§è£œåããµãŒãã¹ã®æ å ±ãæ¶è²»è ã«å±ããææ³ã®ããšã§ããèªåè»ã®è³Œå ¥ã¯é«é¡ã§ãããæ éã«æ€èšãã人ãå€ããããé·æçã«ååã®é åã蚎æ±ããããšãéèŠãšãªããŸããããããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ã¯æ³çã»å«ççãªåé¡ãããã泚æãå¿ èŠã§ããæ¬èšäºã§ã¯ãèªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®çŸç¶ãšããã®å¹æçãªæŽ»çšæ¹æ³ã«ã€ããŠè©³ãã解説ããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãšã¯
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãšã¯ãäžèŠãããšå®£äŒãšã¯æ°ã¥ããã«ãã圢ã§è£œåããµãŒãã¹ã®æ å ±ãæ¶è²»è ã«å±ããããŒã±ãã£ã³ã°ææ³ã®äžçš®ã§ããåŸæ¥ã®åºåãšã¯ç°ãªããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã§ã¯ãäŒæ¥ãçŽæ¥çã«å®£äŒããŠããããšãé ããªãããå£ã³ããè©å€ãéããŠéæ¥çã«ååã®é åãäŒããŠãããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®å®çŸ©
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®å®çŸ©ã¯ããäŒæ¥ãé¢äžããŠããããšãæããã«ããã«ãæ¶è²»è ã«è£œåããµãŒãã¹ã®æ å ±ãå±ããææ³ããšèšããŸããã€ãŸããäžè¬ã®äººã ãèªç¶ãªäŒè©±ã®äžã§ååã«ã€ããŠèªã£ãŠããããã«èŠããããå®éã«ã¯äŒæ¥ãå·§åŠã«ä»çµãã 宣äŒæŽ»åãªã®ã§ããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã§ã¯ãåºåã§ããããšãé ãããšã§ãæ¶è²»è ã®å¿ççãªæµæãäžããããå¹æçã«ååã®é åãäŒããããšãã§ããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ç¹åŸŽ
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ã¯ä»¥äžã®ãããªç¹åŸŽããããŸãã
- åºåã§ããããšãé ã
- å£ã³ãã掻çšãã
- ã¿ãŒã²ãããçµã蟌ã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã§ã¯ãäŒæ¥ã宣äŒããŠããããšãæããã«ããŸããããã®ãããæ¶è²»è ã¯èªç¶ãªæ å ±ãšããŠåãæ¢ãããããªããŸãã
å人ãç¥äººããã®å£ã³ãã¯ãäŒæ¥ããã®äžæ¹çãªå®£äŒãããä¿¡é ŒåºŠãé«ããšèšãããŠããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã§ã¯ããã®å£ã³ãã®åãæ倧éã«æŽ»çšããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã§ã¯ãååã«èå³ãæã¡ãããªå±€ã«çãçµã£ãŠæ å ±ãå±ããŸããããã«ãããç¡é§ãªã³ã¹ããåæžããããå¹ççãªããŒã±ãã£ã³ã°ãå¯èœã«ãªããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®æŽå²
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®æŽå²ã¯å€ãã1920幎代ã«ã¯ã¿ãã³äŒç€Ÿãæ ç»ã®äžã§ä¿³åªã«ã¿ãã³ãåžããããªã©ã®ææ³ãçšããããŠããŸããããã®åŸãã€ã³ã¿ãŒãããã®æ®åãšãšãã«ãå£ã³ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã®ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãçãã«è¡ãããããã«ãªããŸããã
2000幎代ã«å ¥ããšãç±³åœã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ããšããèšèãåºãŸãå§ããŸãããåœæããœããŒãããã¬ã€ã¹ããŒã·ã§ã³2ãã®çºå£²ã«åãããŠãã²ãŒã æ å ±ãµã€ãã«åœã®æžã蟌ã¿ãããŠããããšãçºèŠãã倧ããªåé¡ãšãªããŸããããããæ©ã«ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«å¯Ÿãã泚ç®ãé«ãŸã£ãŠãããŸããã
è¿å¹Žã§ã¯ãã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã®æ®åã«ãããäŒæ¥ãšã€ã³ãã«ãšã³ãµãŒãååããŠã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãã±ãŒã¹ãå¢ããŠããŸããã€ã³ãã«ãšã³ãµãŒãèªç¶ãªåœ¢ã§ååã玹ä»ããããšã§ããã©ãã¯ãŒã«å¯ŸããŠå¹æçã«ã¢ãããŒããã§ãããšèããããŠããã®ã§ãã
ããããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ã¯æ³çã»å«ççãªåé¡ãææãããŠããŸããç±³åœã§ã¯ãé£éŠååŒå§å¡äŒïŒFTCïŒãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ã¬ã€ãã©ã€ã³ãå®ããäŒæ¥ã«å¯ŸããŠåºåã§ããããšã®æ瀺ãæ±ããŠããŸããæ¥æ¬ã§ããæ¶è²»è åºãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ã€ããŠæ³šæåèµ·ãè¡ã£ãŠãããä»åŸã®ååã泚ç®ãããŠããŸãã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®äºäŸ
èªåè»æ¥çã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ç©æ¥µçã«æŽ»çšãããŠããã以äžã®ãããªäºäŸããããŸãã
- ã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ãã
- å£ã³ããµã€ãã§ã®æžã蟌ã¿
- æ ç»ããã©ãã§ã®ãããã¯ããã¬ã€ã¹ã¡ã³ã
èªåè»ã¡ãŒã«ãŒãã€ã³ãã«ãšã³ãµãŒãšã¿ã€ã¢ããããSNSã§æ°è»çš®ã®é åãèªç¶ãªåœ¢ã§çºä¿¡ããŠãããã±ãŒã¹ãå¢ããŠããŸããã€ã³ãã«ãšã³ãµãŒã®æ¥åžžã®äžã§èªç¶ã«ç»å Žããè»ã®å§¿ã¯ããã©ãã¯ãŒã«åŒ·ãå°è±¡ãäžããããšãã§ããŸãã
èªåè»ã®å£ã³ããµã€ãã«ãäŒæ¥ãé¢äžããæžã蟌ã¿ãè¡ãããšã§ãæœåšçãªé¡§å®¢ã®é¢å¿ãåŒãããšãã§ããŸãããã ããã¹ããïŒã¹ãã«ã¹ããŒã±ãã£ã³ã°ïŒãšã¿ãªããããªã¹ã¯ãããããã泚æãå¿ èŠã§ãã
æ ç»ããã©ãã®äžã§ãç¹å®ã®è»çš®ãç»å Žããããã«ããããšã§ãèŠèŽè ã«èªç¶ãªåœ¢ã§è»ã®é åãäŒããããšãã§ããŸãã俳åªããã£ã©ã¯ã¿ãŒãä¹ãè»ã¯ãæ§ãã®å¯Ÿè±¡ãšãªãã賌買æ欲ãé«ããå¹æãæåŸ ã§ããŸãã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®æå¹æ§
èªåè»æ¥çã«ãããŠã¹ãã«ã¹ããŒã±ãã£ã³ã°ãæå¹ãšãããçç±ã¯ä»¥äžã®éãã§ãã
- 賌買決å®ãŸã§ã®æéãé·ã
- å£ã³ãã®åœ±é¿åã倧ãã
- ãã©ã³ãã€ã¡ãŒãžã®åäžã«ã€ãªãã
èªåè»ã¯é«é¡ãªååã§ãããè³Œå ¥ãŸã§ã«æéããããŠæ€èšãã人ãå€ãããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ãã£ãŠãé·æçã«ååã®é åã蚎æ±ããããšãã§ããŸãã
èªåè»ã®è³Œå ¥ã§ã¯ã家æãå人ã®æèŠãåèã«ãã人ãå€ããšèšãããŠããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ãã£ãŠå£ã³ããåèµ·ããããšã§ã賌買æ欲ãé«ããããšãã§ããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ãã£ãŠãèªç¶ãªåœ¢ã§è»ã®é åãäŒããããšã§ããã©ã³ãã€ã¡ãŒãžã®åäžã«ã€ãªããããšãã§ããŸããç¹ã«ãã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ããã¯ããã©ã³ãã®å¥œæ床ãé«ããå¹æãæåŸ ã§ããŸãã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®æ³šæç¹
äžæ¹ã§ãèªåè»æ¥çãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã«ã¯ã以äžã®ãããªç¹ã«æ³šæãå¿ èŠã§ãã
- æ³çã»å«ççãªåé¡
- çäžãªã¹ã¯
- å¹æ枬å®ã®é£ãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãå Žåã«ãã£ãŠã¯æ³çã»å«ççãªåé¡ãææãããããšããããŸããæ¯å衚瀺æ³ãæ¶è²»è å¥çŽæ³ãªã©ã«æµè§Šããªããããååãªæ³šæãå¿ èŠã§ãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãã°ããå Žåãæ¶è²»è ããã®åçºãæããçäžãããªã¹ã¯ããããŸããç¹ã«ãœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã¯ãæ¹å€ãæ¡æ£ãããããããæ éãªå¯Ÿå¿ãæ±ããããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãåºåã§ããããšãé ããããå¹æ枬å®ãé£ãããšèšãããŠããŸããé©åãªææšãèšå®ããPDCAãµã€ã¯ã«ãåããŠããããšãéèŠã§ãã
ãŸãšã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãæœåšçãªé¡§å®¢ã«å¯ŸããŠèªç¶ãªåœ¢ã§ååã®é åã蚎æ±ã§ããæå¹ãªææ³ã§ããã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ãããå£ã³ããµã€ãã§ã®æžã蟌ã¿ãªã©ãæ§ã ãªäºäŸãèŠãããŸãã
äžæ¹ã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ã¯æ³çã»å«ççãªåé¡ããããçäžãªã¹ã¯ã«ã泚æãå¿ èŠã§ããå¹æ枬å®ã®é£ãããææãããŠãããé©åãªPDCAãµã€ã¯ã«ãåããŠããããšãæ±ããããŸãã
èªåè»æ¥çãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã¯ãæ¶è²»è ã®ä¿¡é Œãæãªããªããããååãªé æ ®ãå¿ èŠäžå¯æ¬ ã§ããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ç¹æ§ãç解ããé©åãªææ³ãéžæããŠããããšããããŒã±ãã£ã³ã°æåã®ã«ã®ãæ¡ããšèšããã§ãããã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®çŸç¶
è¿å¹Žãèªåè»æ¥çã§ã¯ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãç©æ¥µçã«æŽ»çšãããããã«ãªã£ãŠããŸãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ãšã¯ãäžèŠãããšå®£äŒãšã¯æ°ã¥ããã«ãã圢ã§è£œåããµãŒãã¹ã®æ å ±ãæ¶è²»è ã«å±ããææ³ã®ããšãæããŸããèªåè»æ¥çã«ãããŠã¯ãã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ãããå£ã³ããµã€ãã§ã®æžã蟌ã¿ãªã©ãæ§ã ãªåœ¢ã§ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãããŠããŸãã
èªåè»æ¥çã§ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãçšããããçç±
èªåè»æ¥çã§ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãçšããããäž»ãªçç±ã¯ä»¥äžã®éãã§ãã
- 賌買決å®ãŸã§ã®æéãé·ã
- å£ã³ãã®åœ±é¿åã倧ãã
- ãã©ã³ãã€ã¡ãŒãžã®åäžã«ã€ãªãã
èªåè»ã¯é«é¡ãªååã§ãããããè³Œå ¥ã決ãããŸã§ã«æéããããŠãã£ãããšæ€èšãã人ãå€ãããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã掻çšããããšã§ãé·æçã«ååã®é åã蚎æ±ãã賌買æ欲ãé«ããããšãã§ããŸãã
èªåè»ã®è³Œå ¥ã§ã¯ã家æãå人ã®æèŠãåèã«ãã人ãå€ããšèšãããŠããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ãã£ãŠèªç¶ãªåœ¢ã§å£ã³ããåèµ·ããããšã§ãæœåšçãªé¡§å®¢ã®é¢å¿ãåŒãä»ããããšãã§ããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãéããŠãèªç¶ãªåœ¢ã§è»ã®é åãäŒããããšã§ããã©ã³ãã€ã¡ãŒãžã®åäžã«ã€ãªããããšãã§ããŸããç¹ã«ãã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ããã¯ããã©ã³ãã®å¥œæ床ãé«ããå¹æãæåŸ ã§ããŸãã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ææ³
èªåè»æ¥çã§ã¯ã以äžã®ãããªã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ææ³ãçšããããŠããŸãã
- ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°
- å£ã³ãããŒã±ãã£ã³ã°
- ãããã¯ããã¬ã€ã¹ã¡ã³ã
- ã€ãã³ãããŒã±ãã£ã³ã°
èªåè»ã¡ãŒã«ãŒãã€ã³ãã«ãšã³ãµãŒãšã¿ã€ã¢ããããSNSã§æ°è»çš®ã®é åãèªç¶ãªåœ¢ã§çºä¿¡ããŠãããã±ãŒã¹ãå¢ããŠããŸããã€ã³ãã«ãšã³ãµãŒã®æ¥åžžã®äžã§èªç¶ã«ç»å Žããè»ã®å§¿ã¯ããã©ãã¯ãŒã«åŒ·ãå°è±¡ãäžããããšãã§ããŸãã
èªåè»ã®å£ã³ããµã€ãã«ãäŒæ¥ãé¢äžããæžã蟌ã¿ãè¡ãããšã§ãæœåšçãªé¡§å®¢ã®é¢å¿ãåŒãããšãã§ããŸãããã ããã¹ããïŒã¹ãã«ã¹ããŒã±ãã£ã³ã°ïŒãšã¿ãªããããªã¹ã¯ãããããã泚æãå¿ èŠã§ãã
æ ç»ããã©ãã®äžã§ãç¹å®ã®è»çš®ãç»å Žããããã«ããããšã§ãèŠèŽè ã«èªç¶ãªåœ¢ã§è»ã®é åãäŒããããšãã§ããŸãã俳åªããã£ã©ã¯ã¿ãŒãä¹ãè»ã¯ãæ§ãã®å¯Ÿè±¡ãšãªãã賌買æ欲ãé«ããå¹æãæåŸ ã§ããŸãã
èªåè»ã¡ãŒã«ãŒãäž»å¬ããã€ãã³ãããã£ã³ããŒã³ã«ãã€ã³ãã«ãšã³ãµãŒãäžè¬æ¶è²»è ãæåŸ ããããšã§ãå£ã³ãã®æ¡æ£ãçãããšãã§ããŸããã€ãã³ãã®äžã§èªç¶ãªåœ¢ã§ååã®é åãäœéšããŠãããããšã§ããã©ã³ããžã®å¥œæ床ãé«ããããšãã§ããŸãã
èªåè»æ¥çã®ã¹ãã«ã¹ããŒã±ãã£ã³ã°äºäŸ
å ·äœçãªèªåè»æ¥çã®ã¹ãã«ã¹ããŒã±ãã£ã³ã°äºäŸãšããŠã¯ã以äžã®ãããªãã®ããããŸãã
- ããšã¿èªåè»ã®ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°
- æ¥ç£èªåè»ã®å£ã³ãããŒã±ãã£ã³ã°
- BMW瀟ã®ãããã¯ããã¬ã€ã¹ã¡ã³ã
ããšã¿èªåè»ã¯ã人æ°ã€ã³ãã«ãšã³ãµãŒãšã¿ã€ã¢ããããæ°è»çš®ãã©ã€ãºãã®é åãèªç¶ãªåœ¢ã§çºä¿¡ããŠããããŸãããã€ã³ãã«ãšã³ãµãŒãã©ã€ãºã«ä¹ã£ãŠæ¥åžžç掻ãéãæ§åãSNSã§å ¬éããããšã§ããã©ãã¯ãŒã®é¢å¿ãéããããšã«æåããŸããã
æ¥ç£èªåè»ã¯ãé»æ°èªåè»ããªãŒããã®çºå£²ã«åãããŠãå£ã³ããµã€ãã§ã®æžã蟌ã¿ã掻çšããŸããããªãŒãã®ãŠãŒã¶ãŒãšæãããã¢ã«ãŠã³ãããèªç¶ãªåœ¢ã§ååã®é åãèªãããšã§ãæœåšçãªé¡§å®¢ã®é¢å¿ãåŒãä»ããããšãã§ããŸããã
BMW瀟ã¯ãæ ç»ãããã·ã§ã³:ã€ã³ããã·ãã«ãã·ãªãŒãºãšã¿ã€ã¢ããããäž»äººå ¬ãã ã»ã¯ã«ãŒãºãå瀟ã®è»ã«ä¹ã姿ãå°è±¡çã«æããŸãããæ ç»ã®äžã§é åçã«æãããBMWã®è»ã¯ãå€ãã®èŠèŽè ã®æ§ãã®çãšãªããŸããã
以äžã®ããã«ãèªåè»æ¥çã§ã¯ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãç©æ¥µçã«æŽ»çšãããŠãããæœåšçãªé¡§å®¢ã«å¯ŸããŠèªç¶ãªåœ¢ã§ååã®é åã蚎æ±ããããšã«æåããŠããŸããäžæ¹ã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ã¯æ³çã»å«ççãªåé¡ããããçäžãªã¹ã¯ã«ã泚æãå¿ èŠã§ããèªåè»ã¡ãŒã«ãŒãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã¯ãæ¶è²»è ã®ä¿¡é Œãæãªããªããããååãªé æ ®ãæ±ããããŸããå¹æ枬å®ã®é£ãããææãããŠãããé©åãªPDCAãµã€ã¯ã«ãåããŠããããšãéèŠãšãªãã§ãããã
èªåè»æ¥çã§ã®ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®å¹æãšèª²é¡
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®æå¹æ§
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãæ¶è²»è ã«èªç¶ãªåœ¢ã§ååã®é åã蚎æ±ã§ããç¹ã§æå¹æ§ãé«ããšèšããŸããèªåè»ã¯é«é¡ãªååã§ãããè³Œå ¥ãŸã§ã«æéããããŠæ éã«æ€èšãã人ãå€ãããŸãããã®ãããé·æçã«ååã®é åã蚎æ±ãã賌買æ欲ãé«ããŠããããšãéèŠãšãªããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãåºåãšã¯æ°ã¥ããã«ãã圢ã§æ å ±ãçºä¿¡ããããšã§ãæ¶è²»è ã®å¿ççãªæµæãäžããå¹æçã«ã¢ãããŒãããããšãã§ããã®ã§ãã
ãŸããèªåè»ã®è³Œå ¥ã§ã¯ã家æãå人ã®æèŠãåèã«ãã人ãå€ããšèšãããŠããŸããå£ã³ãã®åœ±é¿åã倧ãããããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ãã£ãŠèªç¶ãªåœ¢ã§å£ã³ããåèµ·ããããšã¯ãæœåšçãªé¡§å®¢ã®é¢å¿ãåŒãä»ããäžã§éåžžã«æå¹ãªæ段ãšèšããã§ããããã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ãããªã©ãããã©ã³ãã®å¥œæ床ãé«ãã賌買æ欲ãé«ããå¹æãæåŸ ã§ããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®æ³šæç¹ãšèª²é¡
äžæ¹ã§ãèªåè»æ¥çãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã«ã¯ãããã€ãã®æ³šæç¹ã課é¡ããããŸãããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ã¯æ³çã»å«ççãªåé¡ãææãããããšããããŸããæ¯å衚瀺æ³ãæ¶è²»è å¥çŽæ³ãªã©ã«æµè§Šããªããããååãªæ³šæãå¿ èŠäžå¯æ¬ ã§ããã¹ãã«ã¹ããŒã±ãã£ã³ã°ãã°ããå Žåãæ¶è²»è ããã®åçºãæãããã©ã³ãã€ã¡ãŒãžã倧ããæãªããªã¹ã¯ããããŸãã
ãŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯å¹æ枬å®ãé£ãããšãã課é¡ããããŸããåºåã§ããããšãé ããããåŸæ¥ã®åºåå¹æã®ææšããã®ãŸãŸé©çšããããšãã§ããŸãããé©åãªææšãèšå®ããPDCAãµã€ã¯ã«ãåããŠããããšãæ±ããããŸããããã®éã«ã¯ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãªãã§ã¯ã®å·¥å€«ãå¿ èŠãšãªãã§ãããã
ããã«ããœãŒã·ã£ã«ã¡ãã£ã¢ã®çºéã«ãããäŒæ¥ã®äžæ£ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãçºèŠãããªã¹ã¯ãé«ãŸã£ãŠããŸããæ å ±ã®æ¡æ£ã¹ããŒããéããäžåºŠçäžããŠããŸããšåæŸãã€ããªããªãæãããããŸããèªåè»ã¡ãŒã«ãŒãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã¯ãæ¶è²»è ã®ä¿¡é Œãæãªããªããããæ éãã€äžå¯§ãªå¯Ÿå¿ãæ±ããããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®æ³çã»å«ççåŽé¢
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã¯ãæ³åŸãäŒæ¥å«çã«ã®ã£ãšã£ãé©åãªææ³ãéžæããããšãéèŠã§ããç¹ã«ãæ¯å衚瀺æ³ã§ã¯ãåªè¯èª€èªè¡šç€ºïŒååã®å質ãå 容ã«ã€ããŠãå®éã®ãã®ãããèããåªè¯ã§ãããšèª€èªããã衚瀺ïŒãæå©èª€èªè¡šç€ºïŒäŸ¡æ Œãªã©ã®ååŒæ¡ä»¶ã«ã€ããŠãå®éã®ãã®ãããååŒã®çžææ¹ã«èããæå©ã§ãããšèª€èªããã衚瀺ïŒãçŠæ¢ãããŠããŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ãããŠããååã®é åãäžåœã«èªåŒµããããèåœã®æ å ±ãæµåžãããããããšã¯å³ã«æ ãã¹ãã§ãããã
ãŸããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãäžè¬æ¶è²»è ã«ããèªçºçãªæ å ±çºä¿¡ã§ãããã®ããã«è£ ãææ³ã§ãããããå«ççãªåé¡ãææãããããšããããŸããå£ã³ããµã€ããªã©ã§ã®åœã®æžã蟌ã¿ã¯ãæ¶è²»è ã®ä¿¡é Œãè£åãè¡çºã§ãããå³ã«é¿ããã¹ãã§ããã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã«ãããŠããäŒæ¥ãšã®é¢ä¿æ§ãæ瀺ããã«ååã玹ä»ããããšã¯ããã©ãã¯ãŒã欺ãããšã«ã€ãªãããããŸããã
èªåè»ã¡ãŒã«ãŒãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã¯ãæ³ä»€éµå®ã¯ãã¡ããã®ããšãé«ãå«ç芳ãæã£ãŠèšãããšãæ±ããããŸããæ¶è²»è ã®ä¿¡é Œãæãããããªè¡çºã¯å³ã«æ ã¿ãèª å®ã§éææ§ã®é«ãããŒã±ãã£ã³ã°æŽ»åãå¿ãããå¿ èŠãããã§ããããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ç¹æ§ãç解ããäžã§ãé©åãªææ³ãéžæããPDCAãµã€ã¯ã«ãåããŠããããšããæç¶çãªææã«ã€ãªãããšèšããŸãã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãæœåšçãªé¡§å®¢ã«å¯ŸããŠèªç¶ãªåœ¢ã§ååã®é åã蚎æ±ã§ããæå¹ãªææ³ã§ãããåæã«æ³çã»å«ççãªãªã¹ã¯ã䌎ããŸããã¡ãŒã«ãŒåŽã¯ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ç¹æ§ããã£ãããšç解ããäžã§ãé©åãªææ³ãéžæããPDCAãµã€ã¯ã«ãåããŠããããšãæ±ããããŸããæ¶è²»è ã®ä¿¡é Œãæãªããªããããååãªé æ ®ãè¡ããªãããæŠç¥çã«ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã掻çšããŠããããšããããŒã±ãã£ã³ã°æåã®ã«ã®ãæ¡ãã§ãããã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®å±æ
èªåè»æ¥çã®ããŒã±ãã£ã³ã°ãã¬ã³ãã®å€å
è¿å¹Žãèªåè»æ¥çã®ããŒã±ãã£ã³ã°ãã¬ã³ãã¯å€§ããªå€åãéããŠããŸããåŸæ¥ã®å€§èŠæš¡ãªåºåãã£ã³ããŒã³ãããããžã¿ã«ããŒã±ãã£ã³ã°ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãžãšã·ãããã€ã€ãããŸãããã®äžã§ããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯èªåè»ã¡ãŒã«ãŒã泚ç®ããææ³ã®äžã€ã§ãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãäžèŠãããšå®£äŒãšã¯æ°ã¥ããã«ãã圢ã§è£œåããµãŒãã¹ã®æ å ±ãæ¶è²»è ã«å±ããææ³ã§ãããèªåè»æ¥çã«ãããŠã¯ãã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ãããå£ã³ããµã€ãã§ã®æžã蟌ã¿ãªã©ãæ§ã ãªåœ¢ã§æŽ»çšãããŠããŸããèªç¶ãªåœ¢ã§ååã®é åã蚎æ±ããããšã§ãæœåšçãªé¡§å®¢ã®é¢å¿ãåŒãä»ãã賌買æ欲ãé«ããããšãã§ãããšæåŸ ãããŠããã®ã§ãã
ä»åŸãèªåè»æ¥çã®ããŒã±ãã£ã³ã°ã«ãããŠã¯ãããžã¿ã«é åã§ã®ãã¬ãŒã³ã¹ããŸããŸãéèŠã«ãªã£ãŠããã§ãããããã®äžã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãåŸæ¥ã®åºåææ³ãšäœµçšããããšã§ãããå¹æçãªããŒã±ãã£ã³ã°ãå®çŸããææ³ãšããŠã泚ç®ãããŠããŸãã
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãšä»ã®ããŒã±ãã£ã³ã°ææ³ãšã®é£æº
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãåç¬ã§è¡ãããããä»ã®ããŒã±ãã£ã³ã°ææ³ãšé£æºãããããšã§ããã倧ããªå¹æãçºæ®ãããšèããããŠããŸããäŸãã°ããã¬ãCMãªã©ã®äŒçµ±çãªåºåãšãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãçµã¿åãããããšã§ãååã®èªç¥åºŠãé«ãã€ã€ãèªç¶ãªåœ¢ã§è³Œè²·æ欲ãåèµ·ããããšãã§ããŸãã
ãŸããããžã¿ã«åºåãSNSåºåãšã¹ãã«ã¹ããŒã±ãã£ã³ã°ãé£åãããããšã§ãã¿ãŒã²ãããšãªãå±€ã«ããå¹æçã«ã¢ãããŒãããããšãå¯èœã§ããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã§èå³ãåŒããæœåšå®¢ã«å¯ŸããŠãé©åãªã¿ã€ãã³ã°ã§ããžã¿ã«åºåãé ä¿¡ããããšã§ã賌買è¡åã«ã€ãªããŠããããšãã§ããã§ãããã
ããã«ãã€ãã³ãããŒã±ãã£ã³ã°ãšã¹ãã«ã¹ããŒã±ãã£ã³ã°ãçµã¿åãããããšã§ããªã¢ã«ãšããžã¿ã«ã®çžä¹å¹æãçã¿åºãããšãæåŸ ã§ããŸããèªåè»ã¡ãŒã«ãŒãäž»å¬ããã€ãã³ãããã£ã³ããŒã³ã«ãã€ã³ãã«ãšã³ãµãŒãäžè¬æ¶è²»è ãæåŸ ããSNSã§ã®æ¡æ£ãçãããšã§ããã©ã³ããžã®å¥œæ床ãé«ãã賌買æ欲ãåèµ·ããããšãã§ããã®ã§ãã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®å°æ¥æ§
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãä»åŸãããªãçºå±ãæåŸ ãããŸããç¹ã«ãé»æ°èªåè»ïŒEVïŒãã³ãã¯ãããã«ãŒã®æ®åã«äŒŽããèªåè»ã®ããžã¿ã«åãå éããŠããäžã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®éèŠæ§ã¯ãŸããŸãé«ãŸã£ãŠããã§ãããã
EVã¯ãç°å¢æèã®é«ãŸããã泚ç®ãéããŠãããè¥ãäžä»£ãäžå¿ã«äººæ°ãé«ãŸã£ãŠããŸããããããå±€ã«å¯ŸããŠã¯ãã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ãç¹ã«æå¹ã§ãããšèããããŸããEVã®é åãèªç¶ãªåœ¢ã§çºä¿¡ããããšã§ãç°å¢ã«é æ ®ããã©ã€ãã¹ã¿ã€ã«ãææ¡ããå ±æãåŸãããšãã§ããã§ãããã
ãŸããã³ãã¯ãããã«ãŒã®æ®åã«ãããèªåè»ãšããžã¿ã«ãµãŒãã¹ã®é£æºãé²ãã§ããŸããè»å ã§ã®ãšã³ã¿ãŒãã€ã³ã¡ã³ãããã¹ããŒããã©ã³ãšã®é£æºãªã©ãèªåè»ã®äŸ¡å€ã¯ããŒããŠã§ã¢ã ãã§ãªãããœãããŠã§ã¢ããµãŒãã¹ã«ãæ¡åŒµãã€ã€ãããŸããããããäžã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãèªåè»ã®æ°ããªé åã蚎æ±ããææ³ãšããŠã掻çšã§ãããšæåŸ ãããŠããŸãã
èªåè»æ¥çã¯ã100幎ã«äžåºŠã®å€§å€é©æãè¿ããŠãããšèšãããŠããŸããé»ååãèªåé転ãã·ã§ã¢ãªã³ã°ãµãŒãã¹ãªã©ãèªåè»ãåãå·»ãç°å¢ã¯å€§ããå€åãã€ã€ãããŸããããããäžã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãèªåè»ã¡ãŒã«ãŒãæ°ããªäŸ¡å€ãææ¡ããæ¶è²»è ãšã®é¢ä¿æ§ãæ§ç¯ããŠããäžã§æ¬ ãããªãææ³ã«ãªã£ãŠããã§ãããã
ãã ããã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã¯ãæ³çã»å«ççãªåŽé¢ã«ãååãªé æ ®ãå¿ èŠã§ããæ¶è²»è ã®ä¿¡é Œãæãªãããšã®ãªããããé©åãªææ³ãéžæããPDCAãµã€ã¯ã«ãåããŠããããšãæ±ããããŸããèªåè»ã¡ãŒã«ãŒã¯ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ç¹æ§ãç解ããäžã§ãæŠç¥çã«æŽ»çšããŠããããšããããŒã±ãã£ã³ã°æåã®ã«ã®ãæ¡ããšèšããã§ãããã
èªåè»æ¥çã¯ãä»åŸãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãç©æ¥µçã«åãå ¥ããªãããããŒã±ãã£ã³ã°æŠç¥ãé²åãããŠããããšãäºæ³ãããŸããããžã¿ã«åãå éããäžã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãèªåè»ã¡ãŒã«ãŒãæ¶è²»è ãšã®æ¥ç¹ãæ¡å€§ãããã©ã³ããšã®çµãæ·±ããŠããäžã§éèŠãªåœ¹å²ãæ ãããšã«ãªãã§ããããæ³çã»å«ççãªåŽé¢ã«é æ ®ãã€ã€ãå¹æçãªã¹ãã«ã¹ããŒã±ãã£ã³ã°ãå±éããããšããèªåè»æ¥çã®çºå±ã«å¯äžãããšæåŸ ãããŸãã
ãŸãšãïŒèªåè»æ¥çã§ã¹ãã«ã¹ããŒã±ãã£ã³ã°ã掻çšããããã®ãã€ã³ã
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ç解
èªåè»æ¥çãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãå¹æçã«æŽ»çšããããã«ã¯ãã¿ãŒã²ãããšãªãå±€ãæ確ã«å®ãããã®ç¹æ§ãå奜ãæ·±ãç解ããããšãéèŠã§ãã幎霢ãæ§å¥ãã©ã€ãã¹ã¿ã€ã«ãªã©ãèæ ®ããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ±ããæ å ±ã䟡å€ãç確ã«æããå¿ èŠããããŸãããã®äžã§ãã€ã³ãã«ãšã³ãµãŒã®éžå®ãã³ã³ãã³ãã®å¶äœãªã©ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®æœçãæŠç¥çã«ç«æ¡ããŠããããšãæ±ããããŸãã
ä¿¡é Œæ§ãšéææ§ã®ç¢ºä¿
ã¹ãã«ã¹ããŒã±ãã£ã³ã°ãè¡ãéã¯ãæ¶è²»è ããã®ä¿¡é Œãæãªããªããããéææ§ã確ä¿ããããšãèèŠã§ããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã§ããããšãé èœããã®ã§ã¯ãªããèªç¶ãªåœ¢ã§ååã®é åãäŒãã€ã€ããäŒæ¥ãšã®é¢ä¿æ§ãæ瀺ãããªã©ãèª å®ãªå§¿å¢ã瀺ãããšãéèŠãšãªããŸããå£ã³ããµã€ãã§ã®åœã®æžã蟌ã¿ãªã©ãå«ççã«åé¡ã®ããææ³ã¯å³ã«æ ã¿ãæ¶è²»è ã®ä¿¡é Œãè£åãããšã®ãªããã现å¿ã®æ³šæãæãå¿ èŠããããŸãã
é·æçãªèŠç¹ã«ç«ã£ãã¢ãããŒã
èªåè»ã¯é«é¡ãªååã§ãããè³Œå ¥ãŸã§ã«æéããããŠæ éã«æ€èšãã人ãå€ãããŸãããã®ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ãããŠã¯ãçæçãªå£²äžãã®åäžã ãã§ãªããé·æçãªãã©ã³ãã€ã¡ãŒãžã®æ§ç¯ãèŠæ®ããã¢ãããŒããæ±ããããŸããäžæçãªè©±é¡æ§ãè¿œãã®ã§ã¯ãªããç¶ç¶çã«ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãšã®é¢ä¿æ§ãç¯ãããã©ã³ããžã®å¥œæ床ãé«ããŠããããšãéèŠã§ãããã®ããã«ã¯ãäžè²«ããã¡ãã»ãŒãžã®çºä¿¡ããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ããŒãºã«åã£ãã³ã³ãã³ãã®æäŸãªã©ãæŠç¥çãªåãçµã¿ãæ¬ ãããŸããã
èªåè»æ¥çãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãæåãããããã«ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ·±ãç解ããä¿¡é Œæ§ãšéææ§ã確ä¿ããªãããé·æçãªèŠç¹ã«ç«ã£ãã¢ãããŒããæ¡ãããšãèèŠã§ããæ³çã»å«ççãªåŽé¢ã«ãååãªé æ ®ãæãã€ã€ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ç¹æ§ã掻ãããæŠç¥çãªåãçµã¿ãæšé²ããããšããèªåè»ã¡ãŒã«ãŒã®ããŒã±ãã£ã³ã°æåã®ã«ã®ãæ¡ããšèšããã§ãããã
ãŸãšã
èªåè»æ¥çã«ãããã¹ãã«ã¹ããŒã±ãã£ã³ã°ã¯ãæœåšçãªé¡§å®¢ã«èªç¶ãªåœ¢ã§ååã®é åã蚎æ±ã§ããæå¹ãªææ³ã§ããã€ã³ãã«ãšã³ãµãŒãšã®ã¿ã€ã¢ãããå£ã³ããµã€ãã§ã®æžã蟌ã¿ãªã©ãæ§ã ãªäºäŸãèŠãããé·æçã«ãã©ã³ãã€ã¡ãŒãžã®åäžã«ã€ãªããããšãã§ããŸããäžæ¹ã§ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã«ã¯æ³çã»å«ççãªåé¡ããããçäžãªã¹ã¯ã«ã泚æãå¿ èŠã§ãã
èªåè»æ¥çãã¹ãã«ã¹ããŒã±ãã£ã³ã°ãå¹æçã«æŽ»çšããã«ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ·±ãç解ããä¿¡é Œæ§ãšéææ§ã確ä¿ããªãããé·æçãªèŠç¹ã«ç«ã£ãã¢ãããŒããæ¡ãããšãéèŠã§ããæ¶è²»è ã®ä¿¡é Œãæãªããªãããååãªé æ ®ãè¡ãã€ã€ãã¹ãã«ã¹ããŒã±ãã£ã³ã°ã®ç¹æ§ã掻ãããæŠç¥çãªåãçµã¿ãæšé²ããããšããããŒã±ãã£ã³ã°æåã®ã«ã®ãæ¡ãã§ãããã