蚌åžæ¥çã§ã¯ãåŸæ¥ã®ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã°ã«å ããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãžã®æ³šç®ãé«ãŸã£ãŠããŸããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãšã¯ãæœåšçãªé¡§å®¢ãåŒãä»ããèªç¶ã«èªç€Ÿã®ãµãŒãã¹ãååã«èå³ãæã£ãŠãããããŒã±ãã£ã³ã°ææ³ã®ããšãæããŸããéèãªãã©ã·ãŒã®åäžãããžã¿ã«åã®é²å±ã«äŒŽããæè³ã«é¢ããç¥èãæ å ±ãæ±ãã顧客ãå¢å ããŠããã蚌åžäŒç€Ÿãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå¹æçã«æŽ»çšããããšã§ã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããé·æçãªé¢ä¿æ§ç¯ãç®æãããšãã§ããŸããæ¬èšäºã§ã¯ã蚌åžæ¥çã«ãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®ç¹åŸŽãææ³ãæåã®ãã€ã³ãã«ã€ããŠãåå¿è åãã«ãããããã解説ããŸãã
蚌åžæ¥ã«ãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãšã¯
蚌åžæ¥çã«ãããŠãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã泚ç®ãéããŠããŸããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãšã¯ãæœåšçãªé¡§å®¢ãåŒãä»ããèªç¶ã«èªç€Ÿã®ãµãŒãã¹ãååã«èå³ãæã£ãŠãããããŒã±ãã£ã³ã°ææ³ã®ããšãæããŸããåŸæ¥ã®ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã°ãšã¯ç°ãªãã顧客ãšã®é·æçãªé¢ä¿æ§ç¯ãç®æãããšãç¹åŸŽã§ãã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®å®çŸ©ãšç¹åŸŽ
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯ã顧客ãèªãæ å ±ãæ¢ããèªç€Ÿã®ãµãŒãã¹ãååã«èå³ãæã£ãŠãããããšãç®çãšããææ³ã§ããå ·äœçã«ã¯ã以äžã®ãããªç¹åŸŽããããŸãã
- 顧客ã®ããŒãºã課é¡ã«åãããã³ã³ãã³ããæäŸãã
- SEOããœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããèªç¶ãªæµå ¥ãä¿ã
- èŠèŸŒã¿å®¢ãè²æãã顧客ãšã®é·æçãªé¢ä¿ãæ§ç¯ãã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã§ã¯ã顧客ã®ç«å Žã«ç«ã¡ã䟡å€ããã³ã³ãã³ããæäŸããããšãéèŠã§ããããã«ããã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ãããã©ã³ãã€ã¡ãŒãžã®åäžã«ãã€ãªãããŸãã
蚌åžæ¥çã§ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã泚ç®ãããçç±
蚌åžæ¥çã§ã¯ã以äžã®ãããªçç±ããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã泚ç®ãããŠããŸãã
çç± | 説æ |
---|---|
éèãªãã©ã·ãŒã®åäž | æè³ã«é¢ããç¥èãæ å ±ãæ±ãã顧客ãå¢å ããŠããŸããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãéããŠã顧客ã®ããŒãºã«åã£ãæ å ±ãæäŸããããšãéèŠã§ãã |
ããžã¿ã«åã®é²å± | ãªã³ã©ã€ã³ã§ã®ååŒãäž»æµãšãªãäžãããžã¿ã«ããŒã±ãã£ã³ã°ã®éèŠæ§ãé«ãŸã£ãŠããŸããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯ãããžã¿ã«é åã§å¹æçãªããŒã±ãã£ã³ã°ææ³ã®äžã€ã§ãã |
顧客ãšã®é·æçãªé¢ä¿æ§ç¯ | 蚌åžæ¥çã§ã¯ã顧客ãšã®é·æçãªé¢ä¿æ§ç¯ãéèŠã§ããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãéããŠã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ãããã€ã€ã«ãã£ã®é«ã顧客ãç²åŸããããšãã§ããŸãã |
蚌åžæ¥çã«ãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯ã顧客ã®ããŒãºã«åã£ãã³ã³ãã³ããæäŸããèªç¶ãªæµå ¥ãä¿ãããšã§ãé·æçãªé¢ä¿æ§ç¯ãç®æãããšãç®çã§ãã
ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã°ãšã®éã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯ãåŸæ¥ã®ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã°ãšã¯ç°ãªãã¢ãããŒããåããŸããã¢ãŠãããŠã³ãããŒã±ãã£ã³ã°ãšã®äž»ãªéãã¯ä»¥äžã®éãã§ãã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã° | ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã° |
---|---|
顧客ãèªãæ å ±ãæ¢ã | äŒæ¥åŽããäžæ¹çã«æ å ±ãçºä¿¡ãã |
顧客ã®ããŒãºã«åã£ãã³ã³ãã³ããæäŸ | 補åããµãŒãã¹ã®è²©å£²ãç®çãšããåºåãé ä¿¡ |
é·æçãªé¢ä¿æ§ç¯ãç®æã | çæçãªå£²äžç²åŸãç®çãšãã |
ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã°ã¯ãäŒæ¥åŽããäžæ¹çã«æ å ±ãçºä¿¡ããçæçãªå£²äžç²åŸãç®çãšããææ³ã§ããäžæ¹ãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯ã顧客ã®ããŒãºã«åã£ãã³ã³ãã³ããæäŸããèªç¶ãªæµå ¥ãä¿ãããšã§ãé·æçãªé¢ä¿æ§ç¯ãç®æãææ³ã§ãã蚌åžæ¥çã«ãããŠã¯ã顧客ãšã®é·æçãªé¢ä¿æ§ç¯ãéèŠã§ãããããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã泚ç®ãããŠããŸãã
蚌åžæ¥çã«ãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯ã顧客ã®ããŒãºã課é¡ã«åãããã³ã³ãã³ããæäŸããèªç¶ãªæµå ¥ãä¿ãããšã§ãé·æçãªé¢ä¿æ§ç¯ãç®æãããŒã±ãã£ã³ã°ææ³ã§ããéèãªãã©ã·ãŒã®åäžãããžã¿ã«åã®é²å±ã«äŒŽãããã®éèŠæ§ã¯ãŸããŸãé«ãŸã£ãŠããŸãã蚌åžäŒç€Ÿãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå¹æçã«æŽ»çšããããšã§ã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããããžãã¹ã®æé·ã«ã€ãªããããšãã§ããã§ãããã
蚌åžæ¥ã«ãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®ææ³
蚌åžæ¥çã§ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå®è·µããäžã§ãããã€ãã®å¹æçãªææ³ããããŸããããã§ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ããœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ãã¡ãŒã«ããŒã±ãã£ã³ã°ã®3ã€ã®ææ³ã«ã€ããŠè©³ãã解説ããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æŽ»çšæ¹æ³
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ã顧客ã®ããŒãºã課é¡ã«åããã䟡å€ããã³ã³ãã³ããäœæããé ä¿¡ããããšã§ãèªç¶ãªæµå ¥ãä¿ãææ³ã§ãã蚌åžæ¥çã§ã¯ã以äžã®ãããªã³ã³ãã³ããäœæããããšãå¹æçã§ãã
- æè³ã«é¢ããåºç€ç¥èãçšèªè§£èª¬
- åžå Žååãçµæžãã¥ãŒã¹ã®åæ
- ååããµãŒãã¹ã®ç¹åŸŽãå©çšæ¹æ³
- 顧客ã®æåäºäŸãã€ã³ã¿ãã¥ãŒ
ãããã®ã³ã³ãã³ãããããã°èšäºãåç»ãã€ã³ãã©ã°ã©ãã£ãã¯ãªã©ãå€æ§ãªåœ¢åŒã§æäŸããããšã§ã顧客ã®é¢å¿ãåŒããèªç€Ÿã®ãŠã§ããµã€ããžã®æµå ¥ãå¢ããããšãã§ããŸãããŸããSEO察çãæœãããšã§ãæ€çŽ¢ãšã³ãžã³ããã®èªç¶æµå ¥ãæåŸ ã§ããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ã®å®è·µ
ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ã¯ãFacebookãTwitterãLinkedInãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããŠã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããææ³ã§ãã蚌åžæ¥çã§ã¯ã以äžã®ãããªåãçµã¿ãå¹æçã§ãã
- çµæžãã¥ãŒã¹ãåžå Žååã«é¢ããæ å ±çºä¿¡
- æè³ã«é¢ããè±ç¥èãTipsã®å ±æ
- 顧客ããã®è³ªåãçžè«ãžã®è¿ éãªå¯Ÿå¿
- ãã£ã³ããŒã³ãã€ãã³ãã®åç¥
ãœãŒã·ã£ã«ã¡ãã£ã¢äžã§å®æçã«æ å ±ãçºä¿¡ãã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãå³ãããšã§ããã©ã³ãã®èªç¥åºŠãä¿¡é Œæ§ãé«ããããšãã§ããŸãããŸãã顧客ã®åå¿ãè©äŸ¡ãåæããããšã§ãããŒã±ãã£ã³ã°æœçã®æ¹åã«ã圹ç«ãŠãããšãã§ããŸãã
ã¡ãŒã«ããŒã±ãã£ã³ã°ã«ãã顧客è²æ
ã¡ãŒã«ããŒã±ãã£ã³ã°ã¯ãç»é²æžã¿ã®é¡§å®¢ã«å¯ŸããŠãã¡ãŒã«ãéããŠç¶ç¶çã«ã³ãã¥ãã±ãŒã·ã§ã³ãåãææ³ã§ãã蚌åžæ¥çã§ã¯ã以äžã®ãããªã¡ãŒã«é ä¿¡ãå¹æçã§ãã
- åžå Žååãæè³ã¢ã€ãã¢ã®ãã¥ãŒã¹ã¬ã¿ãŒ
- æ°ååããµãŒãã¹ã®æ¡å
- ã»ãããŒããŠã§ãããŒã®éå¬éç¥
- 顧客ã®æè³ç¶æ³ã«å¿ããããŒãœãã©ã€ãºãããã¢ããã€ã¹
ã¡ãŒã«ããŒã±ãã£ã³ã°ãéããŠã顧客ãšã®ãªã¬ãŒã·ã§ã³ã·ããã匷åããé·æçãªé¡§å®¢è²æãå³ãããšãã§ããŸãããã ããã¡ãŒã«ã®é ä¿¡é »åºŠãå 容ã«ã€ããŠã¯ã顧客ã®ããŒãºãå奜ãèæ ®ããé©åã«èšå®ããå¿ èŠããããŸãã
蚌åžæ¥çã«ãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã§ã¯ããããã®ææ³ãçµã¿åãããŠæŽ»çšããããšãéèŠã§ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã§äŸ¡å€ããæ å ±ãæäŸãããœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ã§é¡§å®¢ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããã¡ãŒã«ããŒã±ãã£ã³ã°ã§é·æçãªé¡§å®¢è²æãå³ãããããã®ææ³ãæŠç¥çã«çµã¿åãããããšã§ãå¹æçãªã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå®çŸã§ããã®ã§ãã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãæåãããããã®ãã€ã³ã
蚌åžæ¥çã§ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãæåãããã«ã¯ãããã€ãã®éèŠãªãã€ã³ãããããŸããããã§ã¯ãã¿ãŒã²ãã顧客ã®æ確åãšãã«ãœãèšå®ã顧客ã®é¢å¿ãåŒãã³ã³ãã³ãã®äœæãé©åãªKPIã®èšå®ãšå¹æ枬å®ã®3ã€ã®ãã€ã³ãã«ã€ããŠè©³ãã解説ããŸãã
ã¿ãŒã²ãã顧客ã®æ確åãšãã«ãœãèšå®
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãæåãããããã«ã¯ããŸãã¿ãŒã²ãã顧客ãæ確ã«èšå®ãããã®ãã«ãœãã詳现ã«æãããšãéèŠã§ããã¿ãŒã²ãã顧客ã®ç¹åŸŽã課é¡ãé¢å¿äºãªã©ãæ·±ãç解ããããšã§ãå¹æçãªã³ã³ãã³ãäœæãããŒã±ãã£ã³ã°æœçã®ç«æ¡ãå¯èœã«ãªããŸãã
蚌åžæ¥çã§ã¯ã以äžã®ãããªã¿ãŒã²ãã顧客ãèããããŸãã
- æè³ã«é¢å¿ã®ããå人æè³å®¶
- è³ç£éçšãæ€èšããŠããå¯è£å±€
- éè·åŸã®è³ééçšãèããã·ãã¢å±€
- éèãªãã©ã·ãŒãé«ããã瀟äŒäºº
ãããã®ã¿ãŒã²ãã顧客ã«ã€ããŠã幎霢ãæ§å¥ãè·æ¥ã幎åãæè³çµéšãè³ç£ç¶æ³ãã©ã€ãã¹ã¿ã€ã«ãªã©ã®è©³çŽ°ãªãã«ãœããèšå®ããŸãããã«ãœãèšå®ã«ãããã¿ãŒã²ãã顧客ã®å ·äœçãªã€ã¡ãŒãžãå ±æããããŒã±ãã£ã³ã°æœçã®æ¹åæ§ãæ確ã«ããããšãã§ããŸãã
顧客ã®é¢å¿ãåŒãã³ã³ãã³ãã®äœæ
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã«ãããŠã顧客ã®é¢å¿ãåŒãã³ã³ãã³ãã®äœæã¯éåžžã«éèŠã§ããã¿ãŒã²ãã顧客ã®ããŒãºã課é¡ã«åèŽãã䟡å€ããæ å ±ãæäŸããã³ã³ãã³ããäœæããããšã§ãèªç¶ãªæµå ¥ãä¿ãã顧客ãšã®ä¿¡é Œé¢ä¿ãæ§ç¯ããããšãã§ããŸãã
蚌åžæ¥çã§å¹æçãªã³ã³ãã³ãã®äŸãšããŠã¯ã以äžã®ãããªãã®ããããŸãã
- åå¿è åãã®æè³ã®åºç€ç¥èãçšèªè§£èª¬
- åžå Žååãçµæžãã¥ãŒã¹ã®åããããã解説èšäº
- ååããµãŒãã¹ã®ç¹åŸŽãå©çšæ¹æ³ã玹ä»ããåç»ã³ã³ãã³ã
- 顧客ã®æåäºäŸãã€ã³ã¿ãã¥ãŒèšäº
- æè³ã«é¢ããTipsã泚æç¹ã解説ããã€ã³ãã©ã°ã©ãã£ãã¯
ãããã®ã³ã³ãã³ããäœæããéã¯ãå°éçãªå 容ããããããã説æãã顧客ã®é¢å¿ãåŒãä»ãã工倫ãå¿ èŠã§ãããŸããå®æçã«ã³ã³ãã³ããæŽæ°ããæ°é®®ãªæ å ±ãæäŸãç¶ããããšãéèŠã§ãã
é©åãªKPIã®èšå®ãšå¹æ枬å®
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®ææãè©äŸ¡ããæ¹åã«ã€ãªããããã«ã¯ãé©åãªKPIïŒéèŠæ¥çžŸè©äŸ¡ææšïŒãèšå®ããå®æçã«å¹æ枬å®ãè¡ãããšãäžå¯æ¬ ã§ãã蚌åžæ¥çã«ãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®KPIãšããŠã¯ã以äžã®ãããªãã®ãèããããŸãã
KPI | 説æ |
---|---|
ãŠã§ããµã€ãã®ãã©ãã£ã㯠| èªç€ŸãŠã§ããµã€ããžã®èšªåè æ°ãæµå ¥å ãæ»åšæéãªã©ã枬å®ããŸããã³ã³ãã³ãã®è³ªãé å床ãè©äŸ¡ããææšã«ãªããŸãã |
ã³ã³ãã³ãã®ãšã³ã²ãŒãžã¡ã³ãç | ããã°èšäºãåç»ã³ã³ãã³ãã®é²èŠ§æ°ãå ±ææ°ãã³ã¡ã³ãæ°ãªã©ã枬å®ããŸããã³ã³ãã³ãã®é¢å¿åºŠãåå¿ãè©äŸ¡ããææšã«ãªããŸãã |
ãªãŒãç²åŸæ° | ã³ã³ãã³ããéããŠç²åŸããèŠèŸŒã¿å®¢ã®æ°ã枬å®ããŸããã³ã³ãã³ãã®èŠèŸŒã¿å®¢ç²åŸãžã®è²¢ç®åºŠãè©äŸ¡ããææšã«ãªããŸãã |
顧客ç²åŸæ° | ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãéããŠç²åŸããæ°èŠé¡§å®¢æ°ã枬å®ããŸããæçµçãªããŒã±ãã£ã³ã°ã®ææãè©äŸ¡ããææšã«ãªããŸãã |
顧客çæ¶¯äŸ¡å€ | ç²åŸãã顧客ãããããé·æçãªåçã枬å®ããŸããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã«ãã顧客ç²åŸã®äŸ¡å€ãè©äŸ¡ããææšã«ãªããŸãã |
ãããã®KPIãå®æçã«æž¬å®ããåæããããšã§ãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®å¹æãå®éçã«è©äŸ¡ããæ¹åç¹ãæããã«ããããšãã§ããŸãããŸããKPIã®éæç¶æ³ãé¢é£éšçœ²ãšå ±æããããŒã±ãã£ã³ã°æœçã®æé©åã«åœ¹ç«ãŠãããšãéèŠã§ãã
蚌åžæ¥çã§ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãæåãããããã«ã¯ãã¿ãŒã²ãã顧客ã®æ確åãšãã«ãœãèšå®ã顧客ã®é¢å¿ãåŒãã³ã³ãã³ãã®äœæãé©åãªKPIã®èšå®ãšå¹æ枬å®ãäžå¯æ¬ ã§ãããããã®ãã€ã³ããæŒãããæŠç¥çã«ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå®è·µããããšã§ã蚌åžäŒç€Ÿã¯é¡§å®¢ãšã®é·æçãªé¢ä¿ãæ§ç¯ããããžãã¹ã®æé·ãå®çŸããããšãã§ããã§ãããã
ãŸãšã
蚌åžæ¥çã«ãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯ã顧客ã®ããŒãºã«åããã䟡å€ããã³ã³ãã³ããæäŸããèªç¶ãªæµå ¥ãä¿ãããšã§ãé·æçãªé¢ä¿æ§ç¯ãç®æãããŒã±ãã£ã³ã°ææ³ã§ããã³ã³ãã³ãããŒã±ãã£ã³ã°ããœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ãã¡ãŒã«ããŒã±ãã£ã³ã°ãæŠç¥çã«çµã¿åãããããšã§ãå¹æçãªã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå®çŸã§ããŸããæåã®ãã€ã³ãã¯ãã¿ãŒã²ãã顧客ã®æ確åãšãã«ãœãèšå®ã顧客ã®é¢å¿ãåŒãã³ã³ãã³ãã®äœæãé©åãªKPIã®èšå®ãšå¹æ枬å®ã§ãã蚌åžäŒç€ŸãããããæŒãããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå®è·µããããšã§ã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããããžãã¹ã®æé·ã«ã€ãªããããšãã§ããã§ãããã