çŠç¥æ¥çã§ã¯ããµãŒãã¹ãå¿ èŠãšãã人ã ã®ããŒãºãå€æ§åã»è€éåããäžãããŒã±ãã£ã³ã°ã®èŠç¹ããäºæ¥ãæšé²ããCMOïŒChief Marketing OfficerïŒã®åœ¹å²ãéèŠèŠãããŠããŸããããããéå¶å©æ§ããµãŒãã¹ã®åå¥æ§ãªã©æ¥çç¹æã®èª²é¡ããããããCMOã«ã¯é«åºŠãªæŠç¥æ§ãæ±ããããŸãã
æ¬èšäºã§ã¯ãCMOã®å®çŸ©ã責åãçŠç¥æ¥çã§æ±ããããèæ¯ã解説ããäžã§ãããŒã±ãã£ã³ã°æŠç¥ç«æ¡èœåãããŒã¿åæåãæ¥çç¹æã®æ³èŠå¶ãå«çãžã®ç解ãªã©ãCMOã«å¿ èŠãªã¹ãã«ãšç¥èã詳述ããŸãããŸããéãããäºç®ã§ã®å¹æçãªããŒã±ãã£ã³ã°ãããµãŒãã¹å質ãšãã©ã³ãã£ã³ã°ã®äž¡ç«ãã¹ããŒã¯ãã«ããŒãšã®é¢ä¿æ§ç¯ãªã©ãCMOãçŽé¢ãã課é¡ãšãã®è§£æ±ºçã«ã€ããŠãèšåããŸãã
å°åé«éœ¢åã®é²å±ã«ããçŠç¥ããŒãºãå¢å€§ããäžæ¹ãäºæ¥è éã®ç«¶äºãæ¿åããŠããŸãããã®ãããªç°å¢äžã§ãçŠç¥äºæ¥è ãæç¶çã«çºå±ããŠããããã«ã¯ãCMOã®åãäžå¯æ¬ ãšèšããã§ããããããŒã±ãã£ã³ã°ãéããŠå©çšè ã®ç¬é¡ãå¢ãããŠããããšããçŠç¥æ¥CMOã®ç©¶æ¥µçãªäœ¿åœãªã®ã§ãã
çŠç¥æ¥çã«ãããCMOã®åœ¹å²ãšã¯
çŠç¥æ¥çã«ãããCMOã®åœ¹å²ã¯ãè¿å¹ŽãŸããŸãéèŠèŠãããŠããŸããçŠç¥ãµãŒãã¹ãå¿ èŠãšãã人ã ã®ããŒãºãå€æ§åã»è€éåããäžã§ãããŒã±ãã£ã³ã°ã®èŠç¹ããçŠç¥äºæ¥ãæšé²ããŠããããšãæ±ããããŠããã®ã§ããããã§ã¯ãçŠç¥æ¥çç¹æã®èª²é¡ãèžãŸããªãããCMOã®å®çŸ©ã責åããããŠçŠç¥æ¥çã§CMOãæ±ããããèæ¯ã«ã€ããŠè©³ãã解説ããŸãã
CMOã®å®çŸ©ãšè²¬å
CMOãšã¯ãChief Marketing Officerã®ç¥ã§ãäŒæ¥ã®ããŒã±ãã£ã³ã°æŠç¥ãçµ±æ¬ããæé«è²¬ä»»è ãæããŸããäž»ãªè²¬åã¯ä»¥äžã®éãã§ãã
- ããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ãšå®è¡
- ãã©ã³ãã£ã³ã°ã®æšé²
- 顧客ããŒã¿ã®åæãšæŽ»çš
- æ°ååã»ãµãŒãã¹ã®éçº
- 販ä¿æŽ»åã®äŒç»ã»éå¶
- åºå ±ã»PR掻åã®çµ±æ¬
CMOã¯ããããã®è²¬åãæããããšã§ãäŒæ¥ã®æé·ãšåçåäžã«è²¢ç®ããŸããçŠç¥æ¥çã«ãããŠããCMOã®åœ¹å²ã¯åæ§ã§ãããæ¥çç¹æã®èª²é¡ããããããããæŠç¥çãªã¢ãããŒããæ±ããããŸãã
çŠç¥æ¥çã«ãããããŒã±ãã£ã³ã°ã®ç¹æ®æ§
çŠç¥æ¥çã®ããŒã±ãã£ã³ã°ã«ã¯ã以äžã®ãããªç¹æ®æ§ããããŸãã
ç¹æ®æ§ | 説æ |
---|---|
ãµãŒãã¹ã®éå¶å©æ§ | çŠç¥ãµãŒãã¹ã¯ãå©çè¿œæ±ã§ã¯ãªãã瀟äŒç䜿åœã®éæãç®ç |
å©çšè ã®å€æ§æ§ | é«éœ¢è ãéããè ãå ç«¥ãªã©ãå©çšè ã®ããŒãºãå€å²ã«ããã |
ãµãŒãã¹ã®åå¥æ§ | å©çšè äžäººã²ãšãã«åããããªãŒããŒã¡ã€ãã®ãµãŒãã¹æäŸãå¿ èŠ |
æ å ±ã®éå¯Ÿç§°æ§ | å©çšè ãšãµãŒãã¹æäŸè ã®éã§ãæ å ±éãç解床ã«å·®ããã |
ãããã®ç¹æ®æ§ãèžãŸããçŠç¥æ¥çã®CMOã¯ãå©çšè ã®ããŒãºãç確ã«ææ¡ããããã«å¿ãã質ã®é«ããµãŒãã¹ãæäŸããããã®ããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ã»å®è¡ããå¿ èŠããããŸãã
çŠç¥æ¥çã§CMOãæ±ããããèæ¯
è¿å¹ŽãçŠç¥æ¥çã§CMOãæ±ããããããã«ãªã£ãèæ¯ã«ã¯ã以äžã®ãããªèŠå ããããŸãã
- å°åé«éœ¢åã®é²å±ã«äŒŽãçŠç¥ããŒãºã®å¢å€§
- çŠç¥ãµãŒãã¹ã®è³ªçåäžãžã®æåŸ ã®é«ãŸã
- çŠç¥äºæ¥è éã®ç«¶äºæ¿å
- ICTã®çºå±ã«äŒŽãæ°ããªãµãŒãã¹æäŸæ¹æ³ã®ç»å Ž
- çŠç¥äººæã®ç¢ºä¿ã»å®çã®é£å
ãããã®èŠå ã«ãããçŠç¥äºæ¥è ã¯ãåŸæ¥ã®äºæ¥éå¶æ¹æ³ã§ã¯å¯Ÿå¿ãé£ãããªã£ãŠããŠããŸããå©çšè ã®ããŒãºãç確ã«æãã質ã®é«ããµãŒãã¹ãå¹æçã«æäŸããŠããããã«ã¯ãããŒã±ãã£ã³ã°ã®èŠç¹ãäžå¯æ¬ ãªã®ã§ããCMOã¯ããã®ããã®äžå¿çãªåœ¹å²ãæ ãããšãæåŸ ãããŠããŸãã
çŠç¥æ¥çã«ãããCMOã®åœ¹å²ã¯ãåãªãããŒã±ãã£ã³ã°æŽ»åã®æšé²ã«ãšã©ãŸããŸãããå©çšè ã®å°å³ãå®ãããã®äººãããç掻ãæ¯æŽãããšããçŠç¥ã®ç念ãèžãŸãã€ã€ãäºæ¥ã®æç¶çãªçºå±ãå³ã£ãŠããããšãæ±ããããŸãããã®ããã«ã¯ãå©çšè ããã®å®¶æãçŠç¥åŸäºè ãå°å瀟äŒãªã©ãæ§ã ãªã¹ããŒã¯ãã«ããŒãšã®ä¿¡é Œé¢ä¿ã®æ§ç¯ãäžå¯æ¬ ã§ããCMOã«ã¯ããããã®ã¹ããŒã¯ãã«ããŒãšã®å¯Ÿè©±ãéããŠãçŠç¥äºæ¥ã®åšãæ¹ãåå®çŸ©ããæ°ããªäŸ¡å€ãåµé ããŠãããªãŒããŒã·ãããæåŸ ãããŠããã®ã§ãã
çŠç¥æ¥çã¯ä»ã倧ããªè»¢ææãè¿ããŠããŸããé«éœ¢åã®é²å±ã瀟äŒæ§é ã®å€åã«äŒŽããçŠç¥ãµãŒãã¹ã®ããŒãºã¯ãŸããŸãå€æ§åã»è€éåããŠããŸããããããäžã§ãCMOã®ååšã¯ãçŠç¥äºæ¥è ãããããã®æ代ãä¹ãè¶ããŠããããã®éµãæ¡ã£ãŠãããšèšããã§ããããããŒã±ãã£ã³ã°ã®åã掻ãããªãããå©çšè äžäººã²ãšãã«å¯ãæ·»ãããã®äººãããç掻ãæ¯æŽããŠãããããããçŠç¥æ¥çã«ãããCMOã®ç©¶æ¥µçãªåœ¹å²ãªã®ã§ãã
çŠç¥æ¥CMOã«å¿ èŠãªã¹ãã«ãšç¥è
çŠç¥æ¥çã§CMOãšããŠæŽ»èºããããã«ã¯ãäžè¬çãªããŒã±ãã£ã³ã°ã¹ãã«ã«å ããŠãæ¥çç¹æã®ç¥èãã¹ãã«ãå¿ èŠäžå¯æ¬ ã§ããããã§ã¯ãçŠç¥æ¥CMOã«æ±ããããäž»èŠãªã¹ãã«ãšç¥èã«ã€ããŠè©³ãã解説ããŸãã
ããŒã±ãã£ã³ã°æŠç¥ç«æ¡èœå
çŠç¥æ¥CMOã®äžæ žçãªåœ¹å²ã¯ãäºæ¥ã®ç®çãç念ã«æ²¿ã£ãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããå®è¡ããããšã§ãããã®ããã«ã¯ã以äžã®ãããªã¹ãã«ãå¿ èŠã§ãã
- åžå Žèª¿æ»ã»åæåïŒçŠç¥ãµãŒãã¹ã«å¯ŸããããŒãºã競åä»ç€Ÿã®ååãç確ã«ææ¡ãã
- ã¿ãŒã²ãã£ã³ã°åïŒãµãŒãã¹æäŸå¯Ÿè±¡è ãæ確ã«å®çŸ©ããã»ã°ã¡ã³ããŒã·ã§ã³ãã
- ããžã·ã§ãã³ã°åïŒèªç€Ÿã®ãµãŒãã¹ã®åŒ·ã¿ãç¹åŸŽãæ確ã«ããå·®å¥åãå³ã
- ããŒã±ãã£ã³ã°ããã¯ã¹çå®åïŒProduct, Price, Place, Promotionã®æé©ãªçµã¿åãããèšèšãã
- ãã©ã³ãã£ã³ã°åïŒçŠç¥äºæ¥è ãšããŠã®ãã©ã³ãã€ã¡ãŒãžã確ç«ããçºä¿¡ãã
ãããã®ã¹ãã«ãé§äœ¿ããŠãå©çšè ã®ããŒãºã«åã£ã質ã®é«ããµãŒãã¹ãæäŸããããã®æŠç¥ãç·ŽãäžããããšããçŠç¥æ¥CMOã®éèŠãªè²¬åã§ãã
ããŒã¿åæãšã«ã¹ã¿ããŒã€ã³ãµã€ãã®ç解
ããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ã»å®è¡ã«åœãã£ãŠã¯ãããŒã¿ã«åºã¥ãææ決å®ãäžå¯æ¬ ã§ããçŠç¥æ¥CMOã«ã¯ã以äžã®ãããªããŒã¿åæã¹ãã«ãšã«ã¹ã¿ããŒã€ã³ãµã€ãã®ç解ãæ±ããããŸãã
- ããŒã¿ãªãã©ã·ãŒïŒæ§ã ãªããŒã¿ãœãŒã¹ããå¿ èŠãªããŒã¿ãåéã»å å·¥ã»åæããèœå
- 顧客ããŒã¿åæåïŒå©çšè ã®å±æ§ãè¡åå±¥æŽçã®ããŒã¿ãåæããããŒãºã課é¡ãææ¡ãã
- ãŠã§ã解æåïŒãŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ã®ã¢ã¯ã»ã¹è§£æãè¡ããæ¹åç¹ãèŠåºã
- ã«ã¹ã¿ããŒãžã£ãŒããŒã®ç解ïŒå©çšè ããµãŒãã¹ãèªç¥ã»æ€èšã»å©çšã»è©äŸ¡ããããã»ã¹ãç解ãã
- ãã«ãœãèšèšåïŒããŒã¿ã«åºã¥ããŠå©çšè åãå ·äœåããã³ãã¥ãã±ãŒã·ã§ã³èšèšã«æŽ»ãã
ãããã®ã¹ãã«ã掻çšããŠãå©çšè äžäººã²ãšãã®ããŒãºã課é¡ãæ·±ãç解ããæé©ãªãµãŒãã¹æäŸã«ã€ãªããŠããããšãéèŠã§ãã
çŠç¥æ¥çã®æ³èŠå¶ãå«çãžã®ç解
çŠç¥æ¥çã¯ãé«éœ¢è ãéããè ãå ç«¥ãªã©ã瀟äŒçã«é æ ®ãå¿ èŠãªæ¹ã ã察象ãšããŠãããããæ§ã ãªæ³èŠå¶ãå«ççé æ ®ãæ±ããããŸããçŠç¥æ¥CMOã«ã¯ã以äžã®ãããªç¥èãå¿ èŠäžå¯æ¬ ã§ãã
- é¢é£æ³èŠã®ç解ïŒä»è·ä¿éºæ³ãé害è ç·åæ¯æŽæ³ãå ç«¥çŠç¥æ³ãªã©ãé¢é£æ³èŠãç解ãã
- å人æ å ±ä¿è·ã®åŸ¹åºïŒå©çšè ã®å人æ å ±ãé©åã«åãæ±ãããã©ã€ãã·ãŒãä¿è·ãã
- èåŸ é²æ¢ã®åŸ¹åºïŒé«éœ¢è ãéããè ãå ç«¥ã«å¯ŸããèåŸ ãé²æ¢ããããã®åãçµã¿ãæšé²ãã
- å«ççé æ ®ã®åŸ¹åºïŒå©çšè ã®å°å³ãå®ãããã®ææãå°éãããµãŒãã¹æäŸã培åºãã
- ã³ã³ãã©ã€ã¢ã³ã¹æèã®éžæïŒæ³ä»€éµå®ã®æèãçµç¹å šäœã«æµžéãããäžæ£ãæªç¶ã«é²ã
ãããã®ç¥èãèžãŸããæ³ä»€ãå«çã«åã£ãããŒã±ãã£ã³ã°æŽ»åãæšé²ããŠããããšããçŠç¥æ¥CMOã®éèŠãªè²¬åã§ãã
以äžã®ããã«ãçŠç¥æ¥CMOã«ã¯ãäžè¬çãªããŒã±ãã£ã³ã°ã¹ãã«ã«å ããŠãæ¥çç¹æã®ç¥èãã¹ãã«ãæ±ããããŸããå©çšè ã®ããŒãºãç確ã«æãã質ã®é«ããµãŒãã¹ãæäŸããŠããããã«ã¯ããããã®ã¹ãã«ãé«ãã¬ãã«ã§å ŒãåããŠããããšãäžå¯æ¬ ã§ãã
ãŸããçŠç¥æ¥çã®ããŒã±ãã£ã³ã°ã§ã¯ãåãªãå©çè¿œæ±ã§ã¯ãªããå©çšè ã®å°å³ãå®ãããã®äººãããç掻ãæ¯æŽãããšããçŠç¥ã®ç念ãåžžã«æèããŠããå¿ èŠããããŸããCMOã«ã¯ããã®ç念ãèžãŸãã€ã€ãäºæ¥ã®æç¶çãªçºå±ãå³ã£ãŠãããšããé«åºŠãªãã©ã³ã¹æèŠãæ±ããããã®ã§ãã
çŠç¥æ¥CMOã¯ãããŒã±ãã£ã³ã°ã®åã掻ãããŠãå©çšè ããã®å®¶æãçŠç¥åŸäºè ãå°å瀟äŒãªã©ãæ§ã ãªã¹ããŒã¯ãã«ããŒãšã®ä¿¡é Œé¢ä¿ãæ§ç¯ããæ°ããªäŸ¡å€ãåµé ããŠããããšãæåŸ ãããŠããŸãããã®ããã«ã¯ãäžèšã®ãããªã¹ãã«ãšç¥èã身ã«ã€ãããããååã«çºæ®ããŠããããšãéèŠã§ãã
çŠç¥æ¥çã¯ä»ã倧ããªè»¢ææãè¿ããŠããŸããCMOã®æŽ»èºã«ãã£ãŠããã®è»¢ææãä¹ãè¶ãããã質ã®é«ãçŠç¥ãµãŒãã¹ãæäŸããŠããããšãã§ããã¯ãã§ããããŒã±ãã£ã³ã°ã®åãçŠç¥ã®åã«å€ããŠãããããããçŠç¥æ¥CMOã«èª²ãããã䜿åœãªã®ã§ãã
çŠç¥æ¥CMOã®èª²é¡ãšè§£æ±ºç
çŠç¥æ¥çã«ãããCMOïŒChief Marketing OfficerïŒã¯ãéãããäºç®ã®äžã§å¹æçãªããŒã±ãã£ã³ã°ãè¡ãããµãŒãã¹ã®è³ªãç¶æãã€ã€ãã©ã³ãã£ã³ã°ãæšé²ãããšããé£ãã課é¡ã«çŽé¢ããŠããŸãããŸããæ§ã ãªã¹ããŒã¯ãã«ããŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ¬ ãããŸãããããã§ã¯ãããããçŠç¥æ¥CMOã®äž»èŠãªèª²é¡ãšããã®è§£æ±ºçã«ã€ããŠè©³ãã解説ããŸãã
éãããäºç®ã§ã®å¹æçãªããŒã±ãã£ã³ã°
çŠç¥äºæ¥è ã®å€ãã¯ãå¶å©äŒæ¥ãšæ¯ã¹ãŠäºç®èŠæš¡ãå°ãããããéããããªãœãŒã¹ã®äžã§å¹æçãªããŒã±ãã£ã³ã°ãè¡ãããšãæ±ããããŸãããã®èª²é¡ã«å¯Ÿå¿ããããã«ã¯ã以äžã®ãããªåãçµã¿ãæå¹ã§ãããã
- ã¿ãŒã²ããã®æ確åïŒãµãŒãã¹æäŸå¯Ÿè±¡è ãçµã蟌ã¿ããªãœãŒã¹ãéäžæäžãã
- ããŒã¿æŽ»çšã®åŸ¹åºïŒé¡§å®¢ããŒã¿ãåæããå¹æã®é«ãæœçãåªå çã«å®è¡ãã
- ããžã¿ã«ããŒã±ãã£ã³ã°ã®æŽ»çšïŒè²»çšå¯Ÿå¹æã®é«ããŠã§ãåºåãªã©ãç©æ¥µçã«æŽ»çšãã
- å£ã³ãã®æŽ»çšïŒå©çšè ããã®å®¶æããã®å£ã³ããä¿é²ããä¿¡é Œæ§ã®é«ãæ å ±çºä¿¡ãè¡ã
- å°åé£æºã®åŒ·åïŒå°åã®é¢ä¿æ©é¢ãšé£æºããçžäºé客ãå ±åããã¢ãŒã·ã§ã³ãå®æœãã
éãããäºç®ã®äžã§ãã工倫次第ã§å¹æçãªããŒã±ãã£ã³ã°ãè¡ãããšã¯å¯èœã§ããCMOã«ã¯ããã®ããã®æŠç¥çãªæèåãšå®è¡åãæ±ããããŸãã
ãµãŒãã¹ã®è³ªã®ç¶æãšãã©ã³ãã£ã³ã°ã®äž¡ç«
çŠç¥æ¥çã§ã¯ãå©çšè ã«è³ªã®é«ããµãŒãã¹ãæäŸããããšãäœãããéèŠã§ãããåæã«ãã©ã³ãã£ã³ã°ãæ¬ ãããŸããããã®äºã€ã®ç®çãäž¡ç«ãããããã«ã¯ã以äžã®ãããªåãçµã¿ãå¿ èŠã§ãã
- ãµãŒãã¹å質ã®å¯èŠåïŒå©çšè ã¢ã³ã±ãŒããªã©ãéããŠããµãŒãã¹å質ãå®éçã«è©äŸ¡ã»æ¹åãã
- ã¹ã¿ããæè²ã®åŸ¹åºïŒãµãŒãã¹æäŸã¹ã¿ããã®æ¥éåãå°éæ§ãé«ãã質ã®é«ããµãŒãã¹ãæäŸãã
- ãã©ã³ãã³ã³ã»ããã®ç¢ºç«ïŒäºæ¥ã®ç念ã䟡å€èŠ³ãæ確ã«ããäžè²«ãããã©ã³ãã¡ãã»ãŒãžãçºä¿¡ãã
- ãã©ã³ãäœéšã®èšèšïŒå©çšè ãäºæ¥è ãšã®æ¥ç¹ã§è¯è³ªãªäœéšãã§ãããããåçš®æœçãèšèšãã
- ãã©ã³ãã¢ã³ããµããŒã®è²æïŒå©çšè ãã¹ã¿ããããã©ã³ãã®ä»£åŒè ãšããŠè²æããå£ã³ããä¿é²ãã
ãµãŒãã¹ã®è³ªãšãã©ã³ã䟡å€ãåæã«é«ããŠããããšã§ãäºæ¥è ãžã®ä¿¡é Œãæçãéžæããããšãã§ããŸããCMOã«ã¯ããã®ããã®ãã©ã³ã¹æèŠãæ±ããããŸãã
ã¹ããŒã¯ãã«ããŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³
çŠç¥æ¥çã§ã¯ãå©çšè ããã®å®¶æãçŠç¥åŸäºè ãå°å瀟äŒãªã©ãæ§ã ãªã¹ããŒã¯ãã«ããŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ¬ ãããŸãããããããã®ã¹ããŒã¯ãã«ããŒãšã®è¯å¥œãªé¢ä¿ãæ§ç¯ããããã«ã¯ã以äžã®ãããªåãçµã¿ãéèŠã§ãã
- å©çšè ãšã®å¯Ÿè©±ïŒå®æçãªæè«äŒãã¢ã³ã±ãŒããéããŠãå©çšè ã®å£°ã«è³ãåŸãã
- 家æãšã®é£æºïŒå©çšè ã®å®¶æãšãå¯ã«ã³ãã¥ãã±ãŒã·ã§ã³ãåããä¿¡é Œé¢ä¿ãæ§ç¯ãã
- åŸäºè ãšã®å ±åµïŒçŸå Žã®åŸäºè ã®æèŠãç©æ¥µçã«åãå ¥ãããµãŒãã¹æ¹åãæ°èŠäºæ¥éçºã«æŽ»ãã
- å°å瀟äŒãšã®äº€æµïŒå°åã®ã€ãã³ããžã®åå ãæœèšéæŸãªã©ãéããŠãå°åãšã®çµãæ·±ãã
- è¡æ¿ãšã®é£æºïŒè¡æ¿æ©é¢ãšãå®æçã«æ å ±äº€æãè¡ããçŠç¥æ¿çã®ååãææ¡ãã
ã¹ããŒã¯ãã«ããŒãšã®å¯Ÿè©±ãéããŠãçŠç¥äºæ¥ã®åšãæ¹ãåžžã«èŠçŽããæ°ããªäŸ¡å€ãåµé ããŠããããšããCMOã®éèŠãªåœ¹å²ã§ãã
çŠç¥æ¥CMOã¯ãéãããäºç®ã人å¡ã®äžã§ããµãŒãã¹ã®è³ªãšãã©ã³ã䟡å€ãé«ããæ§ã ãªã¹ããŒã¯ãã«ããŒãšã®ä¿¡é Œé¢ä¿ãæ§ç¯ããŠãããªããã°ãªããŸããããã®ããã«ã¯ãäžèšã®ãããªèª²é¡ã«çæ£é¢ããåãåããæŠç¥çãªè§£æ±ºçãæã¡åºããŠããå¿ èŠããããŸãã
ãŸããçŠç¥æ¥çã®å€åã®ã¹ããŒãã¯å¹Žã éãŸã£ãŠãããCMOã«ã¯é«ãé©å¿åãæ±ããããŸããæ¿çååã競åä»ç€Ÿã®åãããã¯ãããžãŒã®é²åãªã©ãæ§ã ãªç°å¢å€åãææã«å¯ç¥ããæè»ã«å¯Ÿå¿ããŠããå¿ èŠãããã®ã§ãã
çŠç¥æ¥CMOã®åœ¹å²ã¯æ±ºããŠæ¥œãªãã®ã§ã¯ãããŸãããããã®åããããã倧ãããšèšããã§ããããããŒã±ãã£ã³ã°ã®åã§çŠç¥ã®è³ªãé«ããå©çšè ã®ç¬é¡ãå¢ãããŠãããããããçŠç¥æ¥CMOã«èª²ãããã䜿åœã§ãããééå³ã§ãããã®ã§ãã
ãŸãšã
çŠç¥æ¥çã«ãããCMOã®åœ¹å²ã¯ãéãããäºç®ã®äžã§ãå©çšè ã®ããŒãºãç確ã«æãã質ã®é«ããµãŒãã¹ãæäŸããããã®ããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ã»å®è¡ããããšã§ãããã®ããã«ã¯ãããŒã¿åæåããã©ã³ãã£ã³ã°åãçŠç¥æ¥çç¹æã®æ³èŠå¶ãå«çãžã®ç解ãªã©ãé«åºŠãªã¹ãã«ãšç¥èãæ±ããããŸãããŸãããµãŒãã¹ã®è³ªãšãã©ã³ã䟡å€ã®äž¡ç«ããæ§ã ãªã¹ããŒã¯ãã«ããŒãšã®ä¿¡é Œé¢ä¿æ§ç¯ãéèŠãªèª²é¡ã§ããCMOã«ã¯ããããã®èª²é¡ã«çæ¯ã«åãåããçŠç¥ã®ç念ãèžãŸãã€ã€ãäºæ¥ã®æç¶ççºå±ãå³ããªãŒããŒã·ãããæåŸ ãããŠããŸãã