ãã¬ãæ¥çã§ã¯ãåºåäž»ãçªçµã¹ãã³ãµãŒãšã®é¢ä¿æ§ãéåžžã«éèŠã§ãããéãããæ ã®äžã§ãããã«äŸ¡å€ã®ããææ¡ããµãŒãã¹ãæäŸã§ããããåè² ã®åããç®ãšãªããŸãããã®ç¹ã§ãABMïŒã¢ã«ãŠã³ãã»ããŒã¹ãã»ããŒã±ãã£ã³ã°ïŒã¯ããã¬ãå±ã«ãšã£ãŠæå¹ãªããŒã±ãã£ã³ã°æŠç¥ãšèšããã§ããããABMã¯ãæŠç¥çã«éèŠãªç¹å®ã®äŒæ¥ãã¢ã«ãŠã³ãã«çŠç¹ãçµããããŒãœãã©ã€ãºãããäœéšãæäŸããããšã§ãé·æçãªé¢ä¿æ§ç¯ãç®æãããŒã±ãã£ã³ã°ææ³ã§ãããã¬ãå±ãABMã掻çšããããšã§ãåçæ§ã®åäžããªã¬ãŒã·ã§ã³ã·ããã®åŒ·åããªãœãŒã¹ã®æé©åãªã©ãæ§ã ãªã¡ãªãããæåŸ ã§ããŸããæ¬èšäºã§ã¯ãABMã®åºæ¬æŠå¿µããããã¬ãæ¥çã«ãããå ·äœçãªæŽ»çšæ¹æ³ãæåã«å°ãããã®åæãšKPIèšå®ãŸã§ãABMã«ã€ããŠåŸ¹åºçã«è§£èª¬ããŸãã
ABMãšã¯äœãïŒãã¬ãæ¥çã«ãããå®çŸ©ãšç®ç
ABMã¯ãæŠç¥çã«éèŠãªç¹å®ã®äŒæ¥ãã¢ã«ãŠã³ãã«çŠç¹ãçµããpersonalized experienceãæäŸããããšã§ãé·æçãªé¢ä¿æ§ç¯ãç®æãããŒã±ãã£ã³ã°ææ³ã§ããåŸæ¥ã®ããŒã±ãã£ã³ã°ãããåºç¯ãªã¿ãŒã²ããã«å¯ŸããŠè¡ãããã®ã«å¯ŸããABMã§ã¯åå¥ã®ã¢ã«ãŠã³ãã«ç¹åããã¢ãããŒããåããŸãã
ãã¬ãæ¥çã«ãããŠã¯ãåºåäž»ãçªçµã¹ãã³ãµãŒãªã©ã®éèŠãªã¯ã©ã€ã¢ã³ãã«å¯ŸããŠABMãé©çšããããšãèããããŸããåã ã®ã¯ã©ã€ã¢ã³ãã®ããŒãºã課é¡ãæ·±ãç解ããããã«åããããœãªã¥ãŒã·ã§ã³ã䟡å€ãæäŸããããšã§ã匷åºãªããŒãããŒã·ãããç¯ãããšãã§ããŸãããŸããèŠèŽè ããŒã¿ã®åæãªã©ã掻çšããŠãã¯ã©ã€ã¢ã³ãã®ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«ãªãŒãããæé©ãªçªçµæ ã®ææ¡ãªã©ãå¯èœã«ãªããŸãã
ABMã®åºæ¬æŠå¿µãšç¹åŸŽ
ABMã®åºæ¬çãªç¹åŸŽã¯ä»¥äžã®éãã§ãã
- ã¢ã«ãŠã³ãã«çŠç¹ãçµãïŒåå¥ã®äŒæ¥ãã¢ã«ãŠã³ããæŠç¥çã«éžå®ããéäžçã«ã¢ãããŒãããã
- ããŒãœãã©ã€ãºããããšã³ã²ãŒãžã¡ã³ãïŒã¢ã«ãŠã³ãã®ç¹æ§ãããŒãºã«åãããŠã«ã¹ã¿ãã€ãºãããã³ãã¥ãã±ãŒã·ã§ã³ãè¡ãã
- ã»ãŒã«ã¹ãšããŒã±ãã£ã³ã°ã®é£æºïŒäž¡éšéãå¯ã«é£æºããäžè²«ããã¡ãã»ãŒãžãšãšã¯ã¹ããªãšã³ã¹ãæäŸããã
- é·æçãªé¢ä¿æ§ç¯ïŒäžæçãªå£²äžã ãã§ãªããã¢ã«ãŠã³ããšã®ç¶ç¶çãªããŒãããŒã·ãããéèŠããã
ãããã®ç¹åŸŽãããABMã¯è³ªã®é«ããªãŒãã®ç²åŸãšã顧客ãã€ã€ã«ãã£ã®åäžã«å¹æçãªã¢ãããŒãã ãšèšããŸããäžç€Ÿäžç€Ÿã«æé©åãããããŒã±ãã£ã³ã°ãå±éããããšã§ãããé«ãæè³å¯Ÿå¹æïŒROIïŒãæåŸ ã§ããŸãã
ãã¬ãæ¥çã«ãããABMã®äœçœ®ã¥ã
ãã¬ãæ¥çã¯ãåºåäž»ãçªçµã¹ãã³ãµãŒãšã®é¢ä¿æ§ãéåžžã«éèŠãªããžãã¹ã§ããéãããæ ã®äžã§ãããã«äŸ¡å€ã®ããææ¡ããµãŒãã¹ãæäŸã§ããããåè² ã®åããç®ãšãªããŸãããã®ç¹ã§ABMã¯ããã¬ãå±ã«ãšã£ãŠéåžžã«æå¹ãªããŒã±ãã£ã³ã°æŠç¥ãšèšããã§ãããã
å ·äœçã«ã¯ã以äžã®ãããªã·ãŒã³ã§ABMã掻çšã§ããŸãã
ã·ãŒã³ | ABMã®æŽ»çšæ¹æ³ |
---|---|
æ°èŠã¹ãã³ãµãŒéæ | ã¿ãŒã²ãããšãªãäŒæ¥ã®èª²é¡ããŽãŒã«ãæ·±ãç解ããããã«åèŽããçªçµææ¡ãè¡ãã |
æ¢åã¹ãã³ãµãŒãšã®ãªã¬ãŒã·ã§ã³åŒ·å | ã¹ãã³ãµãŒã®äºæ¥æŠç¥ãããŒã±ãã£ã³ã°æœçã«åãããŠãæé©ãªçªçµæ ãã¿ã€ã¢ããäŒç»ãææ¡ããã |
ã¯ãã¹ã¡ãã£ã¢å±éã®æšé² | ãã¬ãããªã³ã©ã€ã³ãã€ãã³ããªã©ãæ§ã ãªãã£ãã«ãçµã¿åãããçµ±åçãªãœãªã¥ãŒã·ã§ã³ãèšèšããã |
ãã®ããã«ãABMã¯ãã¬ãå±ãåºåäž»ãã¹ãã³ãµãŒãšWin-Winã®é¢ä¿ãç¯ãããã®æåãªã¢ãããŒãã ãšèšããŸããå瀟ã«ç¹åãããã现ãããªå¯Ÿå¿ãè¡ãããšã§ãä»ç€Ÿãšã®å·®å¥åãå³ãããšãã§ããã§ãããã
ABMããã¬ãæ¥çã«ããããã¡ãªãã
ABMããã¬ãæ¥çã§æŽ»çšããããšã§ã以äžã®ãããªã¡ãªãããæåŸ ã§ããŸãã
- åçæ§ã®åäžïŒéèŠãªã¢ã«ãŠã³ããšã®ååŒãæ¡å€§ããããé«ãåºååå ¥ãç²åŸã§ããã
- ãªã¬ãŒã·ã§ã³ã·ããã®åŒ·åïŒã¢ã«ãŠã³ãã®èª²é¡è§£æ±ºã«è²¢ç®ããããšã§ãé·æçãªä¿¡é Œé¢ä¿ãç¯ããã
- ãªãœãŒã¹ã®æé©åïŒéãããå¶æ¥ãªãœãŒã¹ãæŠç¥çã«éèŠãªã¢ã«ãŠã³ãã«éäžãããããã
- ææ¡åã®åäžïŒã¢ã«ãŠã³ãã®ããŒãºãç確ã«æãã質ã®é«ãææ¡ãå¯èœã«ãªãã
å ããŠãABMã§å¹ã£ãããŠããŠãããŒã¿ãä»ã®ããŒã±ãã£ã³ã°æœçã«æŽ»çšããããšã§ããã¬ãå±å šäœã®ããŒã±ãã£ã³ã°å匷åã«ãã€ãªããããŸããäŸãã°ãç¹å®ã®ã¢ã«ãŠã³ãã§æåããã¿ãŒã²ãã£ã³ã°æŠç¥ããä»ã®åºåäž»ã«ãå¿çšãããªã©ã§ãã
ãã ããABMãæåãããããã«ã¯ã瀟å ã®äœå¶ã¥ãããããŒã¿ã€ã³ãã©ã®æŽåãªã©ãããã€ãã®èª²é¡ãã¯ãªã¢ããå¿ èŠããããŸããå¶æ¥ãããŒã±ãã£ã³ã°ãã³ã³ãã³ãå¶äœãªã©ãéšééã®å¯æ¥ãªé£æºãäžå¯æ¬ ã§ãããŸããã¢ã«ãŠã³ãã®ç解ãæ·±ããããã®æ å ±åéã»åæåºç€ã®æ§ç¯ãéèŠãªãã€ã³ããšãªãã§ãããã
ããããã®ãã¬ãæ¥çã§ã¯ãèŠèŽè ããŒã¿ãšABMãèåãããæ°ããªããŒã±ãã£ã³ã°ã¢ãããŒããæ±ããããŠããŸããå人èŠèŽçãªã©ã®ããŒã¿ã掻çšããªãããåºåäž»ã«å¯ŸããABMãé«åºŠåãããŠããããšããæ¥çã®çºå±ã«ã€ãªããã¯ãã§ããå瀟ãç¥æµãçµããABMã®ãã¹ããã©ã¯ãã£ã¹ãè¿œæ±ããŠããããšã«æåŸ ãããã§ããã
ãã¬ãæ¥çã«ãããABMã®å ·äœçãªæŽ»çšæ¹æ³
ãã¬ãæ¥çã§ABMãå®è·µããéã«ã¯ãããã€ãã®éèŠãªã¹ãããããããŸããããã§ã¯ãã¿ãŒã²ããã¢ã«ãŠã³ãã®éžå®ãããããŒãœãã©ã€ãºãããã³ãã¥ãã±ãŒã·ã§ã³ãŸã§ã解説ããŸãã
ã¿ãŒã²ããã¢ã«ãŠã³ãã®éžå®ãšåªå é äœä»ã
ABMã®ç¬¬äžæ©ã¯ãæŠç¥çã«éèŠãªã¢ã«ãŠã³ããç¹å®ããåªå é äœãä»ããããšã§ããåºååå ¥ãæé·ããã³ã·ã£ã«ãªã©ãåºæºã«ã泚åãã¹ãäŒæ¥ãçµã蟌ã¿ãŸãããã®éãå¶æ¥éšéãšããŒã±ãã£ã³ã°éšéãååããŠãã¢ã«ãŠã³ãã®éžå®åºæºãèšå®ããããšãéèŠã§ãã
éžå®ãããã¢ã«ãŠã³ãã¯ãããã«åªå 床ã«å¿ããŠãã£ã¢åããããŸããæãéèŠãªã¢ã«ãŠã³ãã«ã¯ããå€ãã®ãªãœãŒã¹ãæäžããããããŒãœãã©ã€ãºãããã¢ãããŒããè¡ããŸããéããããªãœãŒã¹ãæé©ã«é åããããšã§ãABMã®å¹æãæ倧åã§ããŸãã
ã¢ã«ãŠã³ãããšã®ãã«ãœãèšå®ãšäŸ¡å€ææ¡
次ã«ãéžå®ãããã¢ã«ãŠã³ãã®ç解ãæ·±ããããã®ãªãµãŒããè¡ããŸããäŒæ¥ã®äºæ¥æŠç¥ãããŒã±ãã£ã³ã°èª²é¡ãææ決å®ããã»ã¹ãªã©ã詳现ã«åæããã¢ã«ãŠã³ãããšã®ãã«ãœããèšå®ããŸãããã«ãœããšã¯ãã¢ã«ãŠã³ãå ã®ææ決å®è ã圱é¿åè ã®åœ¹å²ãé¢å¿äºã課é¡ãªã©ããŸãšãããã®ã§ãããŒãœãã©ã€ãºãããã³ãã¥ãã±ãŒã·ã§ã³ãèšèšããäžã§æ¬ ãããŸããã
ãã«ãœãèšå®ãšäžŠè¡ããŠãã¢ã«ãŠã³ãã«æäŸãã¹ã䟡å€ãæ確åããŸãããã¬ãå±ã®åŒ·ã¿ãçãããªãããã¢ã«ãŠã³ãã®èª²é¡è§£æ±ºã«ã€ãªãããœãªã¥ãŒã·ã§ã³ãäŒç»ããŸããäŸãã°ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«ãªãŒãã§ããçªçµæ ã®ææ¡ããèŠèŽè ããŒã¿ã掻çšãããã现ããªã¿ãŒã²ãã£ã³ã°ææ³ã®æäŸãªã©ãèããããŸãã
ã¯ãã¹ãã£ãã«ã»ã¯ãã¹ããã€ã¹ã§ã®äžè²«ããã³ãã¥ãã±ãŒã·ã§ã³
ABMã§ã¯ããã¬ãã ãã§ãªãããªã³ã©ã€ã³ãã€ãã³ããªã©ãæ§ã ãªãã£ãã«ãçµã¿åãããã³ãã¥ãã±ãŒã·ã§ã³ãéèŠã§ããã¢ã«ãŠã³ãã®ãã«ãœãã«åãããŠãæé©ãªã¿ãããã€ã³ããéžæããäžè²«ããã¡ãã»ãŒãžãçºä¿¡ããŸããäŸãã°ããã¬ãCMãšé£åããããžã¿ã«åºåããçªçµé£åã®ã¹ãã³ãµãŒãã€ãã³ããªã©ãå¹æçã§ãããã
ãŸããPCãã¢ãã€ã«ãã¿ãã¬ãããªã©ãå€æ§ãªããã€ã¹ãéããŠã·ãŒã ã¬ã¹ãªãšã¯ã¹ããªãšã³ã¹ãæäŸããããšã倧åã§ããã¢ã«ãŠã³ãã®é¢å¿ãåŒãããšã³ã²ãŒãžã¡ã³ããé«ããããã«ã¯ãããã€ã¹ã®ç¹æ§ãçãããã¯ãªãšã€ãã£ãå±éãæ±ããããŸãã
以äžã®ããã«ãABMãæåã«å°ãããã«ã¯ãããŒã¿ããªãã³ãªã¢ãããŒããšãã»ãŒã«ã¹ïŒããŒã±ãã£ã³ã°ã®ç·å¯ãªé£æºãäžå¯æ¬ ã§ãããã¬ãå±ã®æã€ã³ã³ãã³ãå¶äœåãèŠèŽè ããŒã¿ãã¯ãã¹ã¡ãã£ã¢å±éåãæ倧éã«æŽ»çšããªãããåã ã®ã¢ã«ãŠã³ãã«æé©åããã䟡å€ãæäŸããŠããããšãéèŠã§ãããã
ABMãæåã«å°ãããã®åæãšKPIèšå®
ABMãå®è·µããäžã§ãããŒã¿åæãšKPIèšå®ã¯æ¬ ãããŸãããã¢ã«ãŠã³ãã®ç解ãæ·±ããæœçã®å¹æã枬å®ããããã«ã¯ãé©åãªææšã®èšå®ãšç¶ç¶çãªã¢ãã¿ãªã³ã°ãéèŠã§ããããã§ã¯ãABMã«ãããåæãšKPIèšå®ã®ãã€ã³ãã解説ããŸãã
ã¢ã«ãŠã³ããšã³ã²ãŒãžã¡ã³ãã¹ã³ã¢ãªã³ã°ãšå¯èŠå
ABMã§ã¯ãåã ã®ã¢ã«ãŠã³ãã®ãšã³ã²ãŒãžã¡ã³ãç¶æ³ãå®éçã«è©äŸ¡ããããšãéèŠã§ãããšã³ã²ãŒãžã¡ã³ãã¹ã³ã¢ãªã³ã°ã¯ãã¢ã«ãŠã³ããšã®ã€ã³ã¿ã©ã¯ã·ã§ã³ãåå¿ãç¹æ°åããé¢å¿åºŠåãã枬ãä»çµã¿ã§ããå ·äœçã«ã¯ã以äžã®ãããªããŒã¿ãã€ã³ããçµã¿åãããŠã¹ã³ã¢ãªã³ã°ãè¡ããŸãã
- çªçµèŠèŽããŒã¿ïŒèŠèŽçãèŠèŽæéãçªçµãšã³ã²ãŒãžã¡ã³ããªã©ïŒ
- ãŠã§ããµã€ããã¢ããªã®é²èŠ§ã»è¡åããŒã¿
- åºåã®é²èŠ§ã»ã¯ãªãã¯ããŒã¿
- ã€ãã³ãåå ç¶æ³
- å¶æ¥æŽ»åã®èšé²ïŒåè«ã®é²æãææ¡ã®åè«Ÿç¶æ³ãªã©ïŒ
ãããã®ããŒã¿ãçµ±åããã¹ã³ã¢ãªã³ã°ã¢ãã«ãæ§ç¯ããããšã§ãã¢ã«ãŠã³ãããšã®ãšã³ã²ãŒãžã¡ã³ãã¬ãã«ãæ°å€åã§ããŸããã¹ã³ã¢ãé«ãã¢ã«ãŠã³ãã¯ãããç©æ¥µçã«ã¢ãããŒããã¹ãåªè¯èŠèŸŒã¿å®¢ã ãšå€æã§ããŸãã
ãŸãããšã³ã²ãŒãžã¡ã³ãã¹ã³ã¢ã®å¯èŠåãéèŠãªãã€ã³ãã§ããããã·ã¥ããŒããªã©ã掻çšããŠãã¢ã«ãŠã³ãããšã®ã¹ã³ã¢ã®æšç§»ãèŠèŠçã«ææ¡ã§ããããã«ããŸããããããã«ãããå¶æ¥ã»ããŒã±ãã£ã³ã°æŽ»åã®é²æãææãäžç®ã§ç¢ºèªã§ããã¿ã€ã ãªãŒãªææ決å®ãå¯èœã«ãªããŸãã
ãªãŒãããŒãã£ãªã³ã°ãšã»ãŒã«ã¹ãšã®ã¢ã©ã€ã³ã¡ã³ã
ABMã§ã¯ãã¢ã«ãŠã³ããšã®é·æçãªé¢ä¿æ§ç¯ãéèŠãªç®æšãšãªããŸãããã®ãããåçºã®æœçã ãã§ãªããç¶ç¶çãªãªãŒãããŒãã£ãªã³ã°ïŒè²æïŒãå¿ èŠäžå¯æ¬ ã§ãããªãŒãããŒãã£ãªã³ã°ãšã¯ãèŠèŸŒã¿å®¢ã®é¢å¿ã課é¡ã«åãããŠãé©åãªã¿ã€ãã³ã°ã§äŸ¡å€ããæ å ±ãæäŸãããšã³ã²ãŒãžã¡ã³ããæ·±ããŠããããã»ã¹ãæããŸãã
ãã¬ãæ¥çã§ã¯ã以äžã®ãããªãªãŒãããŒãã£ãªã³ã°æœçãèããããŸãã
- ã¢ã«ãŠã³ãã®é¢å¿ã«åèŽããçªçµæ å ±ã®æäŸ
- èŠèŽããŒã¿ã掻çšããã¿ãŒã²ãã£ã³ã°åºåã®é ä¿¡
- æ¥çãã¬ã³ããäºäŸstudyãªã©ã®æçã³ã³ãã³ãã®å ±æ
- ã¹ãã³ãµãŒäŒç»ãå ±åããã¢ãŒã·ã§ã³ã®ææ¡
ãããã®æœçãéããŠãã¢ã«ãŠã³ããšã®æ¥ç¹ãç¶ç¶çã«åµåºããä¿¡é Œé¢ä¿ãéžæããŠãããŸãã
ãŸãããªãŒãããŒãã£ãªã³ã°ã®éçšã§åéããæ å ±ãå¶æ¥æŽ»åã«æŽ»çšããããšãéèŠã§ããããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ããŒã«ãªã©ãçšããŠããªãŒãã®è¡åå±¥æŽãé¢å¿äºé ãã»ãŒã«ã¹éšéãšå ±æããã¹ã ãŒãºãªåè«ã«ã€ãªããŸããããã»ãŒã«ã¹ãšããŒã±ãã£ã³ã°ãå¯ã«é£æºããäžè²«ããã³ãã¥ãã±ãŒã·ã§ã³ãè¡ãããšããABMæåã®éµãšãªããŸãã
ROIã®æž¬å®ãšãã£ã³ããŒã³ã®æé©å
ABMã®åãçµã¿ãç¶ç¶çã«æ¹åããããã«ã¯ãROIïŒæè³å¯Ÿå¹æïŒã®æž¬å®ãæ¬ ãããŸãããæãããªãœãŒã¹ã«å¯ŸããŠãã©ãã ãã®ãªã¿ãŒã³ãåŸãããããå®éçã«è©äŸ¡ããããšã§ãæœçã®å¹æãšèª²é¡ãæããã«ã§ããŸããABMã®ROI枬å®ã§ã¯ã以äžã®ãããªææšãçšããããŸãã
- ç®æšã¢ã«ãŠã³ãã®ç²åŸç
- å¹³åãã£ãŒã«ãµã€ãºïŒæçŽéé¡ïŒ
- å¶æ¥ãµã€ã¯ã«ã®ççž®ç
- ãšã³ã²ãŒãžã¡ã³ãã¹ã³ã¢ã®äžæç
- ã¯ãã¹ã»ã«ã»ã¢ããã»ã«ã®å¢å ç
ãããã®ææšãéšé暪æçã«è¿œè·¡ã»åæããããšã§ãABMæœçã®ããã©ãŒãã³ã¹ãç·åçã«è©äŸ¡ã§ããŸããç¹ã«ãæè³é¡ã«å¯Ÿãã売äžé«ã®æ¯çïŒROIïŒã¯ãABMã®ææã端çã«ç€ºãéèŠãªKPIãšèšããã§ãããã
ROI枬å®ã®çµæãããšã«ããã£ã³ããŒã³ã®æé©åãå³ãããšãéèŠã§ããå¹æã®é«ãã£ãæœçã«æ³šåããããã©ãŒãã³ã¹ã®è³ãããªãã£ãæœçã¯æ¹åãŸãã¯å»æ¢ããŸãããŸããæ°ããªã¢ãããŒãã®å°å ¥ãããªãœãŒã¹é åã®èŠçŽããªã©ãæ€èšããŸããããPDCAãµã€ã¯ã«ãåããªãããABMæœçã®ç²ŸåºŠãé«ããŠããããšãæ±ããããŸãã
ABMã¯ç¶ç¶çãªåãçµã¿ã§ãããäžæäžå€ã§ã¯ææãåºãŸãããé·æçãªèŠç¹ãæã¡ãå°éãªããŒã¿åæãšæœçæ¹åãç©ã¿éããããšãæåãžã®è¿éã§ãããã¬ãå±ã®æã€ã¢ã»ãããæ倧éã«çãããªãããã¢ã«ãŠã³ããšã®åŒ·åºãªãªã¬ãŒã·ã§ã³ãæ§ç¯ããŠãããŸãããã
ãŸãšã
ãã¬ãæ¥çã«ãããABMã¯ãéèŠãªåºåäž»ãçªçµã¹ãã³ãµãŒã«ç¹åããããŒã±ãã£ã³ã°æŠç¥ã§ããABMã掻çšããããšã§ãåã ã®ã¯ã©ã€ã¢ã³ãã®ããŒãºãæ·±ãç解ããããŒãœãã©ã€ãºããã䟡å€ææ¡ãè¡ãããšãã§ããŸããæŠç¥çã«éèŠãªã¢ã«ãŠã³ããç¹å®ããã¯ãã¹ãã£ãã«ã»ã¯ãã¹ããã€ã¹ã§äžè²«ããã³ãã¥ãã±ãŒã·ã§ã³ãå±éããããšãéµãšãªããŸãããŸããã¢ã«ãŠã³ããšã³ã²ãŒãžã¡ã³ãã®ã¹ã³ã¢ãªã³ã°ãããªãŒãããŒãã£ãªã³ã°ãšã»ãŒã«ã¹ãšã®é£æºãROIã®æž¬å®ãšæœçã®æé©åãªã©ãããŒã¿ããªãã³ãªã¢ãããŒããæ¬ ãããŸãããABMãéããŠããã¬ãå±ã¯åºåäž»ãšã®é·æçãªããŒãããŒã·ãããæ§ç¯ããåçæ§ã®åäžãšãªãœãŒã¹ã®æé©åãå®çŸã§ããã§ãããã