ã³ã³ããŒãžã§ã³ãšã¯ããŠã§ããµã€ããã¢ããªã§ãŠãŒã¶ãŒãç¹å®ã®ã¢ã¯ã·ã§ã³ãå®äºããããšãæããŸããããããã³ã³ããŒãžã§ã³ã®å®çŸ©ãéèŠæ§ãåäžãããæ¹æ³ã«ã€ããŠç解ããŠããªãæ¹ãå€ãã®ã§ã¯ãªãã§ããããïŒæ¬èšäºã§ã¯ãã³ã³ããŒãžã§ã³ã®åºæ¬æŠå¿µããã枬å®ã»åææ¹æ³ãŸã§ãåå¿è åãã«ãããããã解説ããŸããã³ã³ããŒãžã§ã³ãæ¹åããããšã¯ããªã³ã©ã€ã³ããžãã¹ã®æåã«çŽçµããŸãããã²ãæ¬èšäºãåèã«ãèªç€Ÿã®ã³ã³ããŒãžã§ã³çåäžã«åœ¹ç«ãŠãŠãã ããã
ã³ã³ããŒãžã§ã³ãšã¯äœãïŒ
ã³ã³ããŒãžã§ã³ãšã¯ããŠã§ããµã€ããã¢ããªã«ãããŠããŠãŒã¶ãŒãç¹å®ã®ã¢ã¯ã·ã§ã³ãå®äºããããšãæããŸããããã¯ããªã³ã©ã€ã³ããžãã¹ã®æåã枬ãäžã§éåžžã«éèŠãªææšã®äžã€ã§ããã³ã³ããŒãžã§ã³ã¯ããŠã§ããµã€ããã¢ããªã®ç®çã«å¿ããŠæ§ã ãªåœ¢ã§å®çŸ©ãããŸãã
ã³ã³ããŒãžã§ã³ã®å®çŸ©ãšéèŠæ§
ã³ã³ããŒãžã§ã³ã®å®çŸ©ã¯ãããžãã¹ã®ç®çã«ãã£ãŠç°ãªããŸããäŸãã°ãEã³ããŒã¹ãµã€ãã§ããã°ãååã®è³Œå ¥ãã³ã³ããŒãžã§ã³ãšãªããŸããäžæ¹ãè³æè«æ±ãã©ãŒã ãèšçœ®ããŠãããµã€ãã§ã¯ããã©ãŒã ã®éä¿¡ãã³ã³ããŒãžã§ã³ãšãªãã§ããããåºååå ¥ãäž»ãªåçæºãšãããµã€ãã§ã¯ãåºåã®ã¯ãªãã¯ãã³ã³ããŒãžã§ã³ã«çžåœããŸãã
ã³ã³ããŒãžã§ã³ãéèŠãªçç±ã¯ãããžãã¹ã®ææãçŽæ¥åæ ããããã§ãããŠã§ããµã€ããã¢ããªãžã®ãã©ãã£ãã¯ãå€ããŠããã³ã³ããŒãžã§ã³ãçºçããªããã°ãåçã«ã€ãªãããŸããããã®ãããã³ã³ããŒãžã§ã³çãé«ããããšãããªã³ã©ã€ã³ããžãã¹ã®æåã®ã«ã®ãšãªããŸãã
ã³ã³ããŒãžã§ã³ã®çš®é¡ãšç®ç
ã³ã³ããŒãžã§ã³ã«ã¯ã倧ããåããŠä»¥äžã®ãããªçš®é¡ããããŸãã
- è³Œå ¥ïŒååããµãŒãã¹ã®è³Œå ¥
- ç³èŸŒïŒç¡æãã©ã€ã¢ã«ãè³æè«æ±ãªã©ãžã®ç³èŸŒ
- ç»é²ïŒäŒå¡ç»é²ããã¥ãŒã¹ã¬ã¿ãŒã®è³Œèªç»é²
- åãåããïŒåãåãããã©ãŒã ã®éä¿¡
- åºåã¯ãªãã¯ïŒã¢ãã£ãªãšã€ãåºåãã¹ãã³ãµãŒåºåã®ã¯ãªãã¯
ãããã®ã³ã³ããŒãžã§ã³ã¯ãããžãã¹ã®ç®çã«å¿ããŠèšå®ãããŸããäŸãã°ãæ°èŠé¡§å®¢ã®ç²åŸãç®çãšããå Žåã¯ãè³Œå ¥ãç³èŸŒãã³ã³ããŒãžã§ã³ãšãªããŸããäžæ¹ãæ¢å顧客ãšã®ãšã³ã²ãŒãžã¡ã³ãåäžãç®çãšããå Žåã¯ãäŒå¡ç»é²ããã¥ãŒã¹ã¬ã¿ãŒè³Œèªãã³ã³ããŒãžã§ã³ãšãªãã§ãããã
ã³ã³ããŒãžã§ã³çã®èšç®æ¹æ³
ã³ã³ããŒãžã§ã³çã¯ããŠã§ããµã€ããã¢ããªãžã®èšªåè æ°ã«å¯Ÿããã³ã³ããŒãžã§ã³æ°ã®å²åã§èšç®ãããŸããå ·äœçã«ã¯ã以äžã®åŒã§è¡šãããŸãã
ã³ã³ããŒãžã§ã³çïŒïŒ ïŒïŒïŒã³ã³ããŒãžã§ã³æ° ÷ 蚪åè æ°ïŒÃ 100
äŸãã°ã1,000人ã®èšªåè ã®ãã¡ã50人ãååãè³Œå ¥ããå Žåãã³ã³ããŒãžã§ã³çã¯5ïŒ ãšãªããŸãã
ã³ã³ããŒãžã§ã³çãé«ããããã«ã¯ããŠã§ããµã€ããã¢ããªã®ãŠãŒã¶ããªãã£ãæ¹åãããŠãŒã¶ãŒãç®çã®ã¢ã¯ã·ã§ã³ãå®äºããããããããšãéèŠã§ãããŸããé©åãªã¿ãŒã²ãã£ã³ã°ã«ãã£ãŠãèå³é¢å¿ã®é«ããŠãŒã¶ãŒãåŒã³èŸŒãããšãå¹æçã§ãã
ã³ã³ããŒãžã§ã³çã¯ãããžãã¹ã®çš®é¡ãæ¥çã«ãã£ãŠå€§ããç°ãªããŸããèªç€Ÿã®ã³ã³ããŒãžã§ã³çãè©äŸ¡ããéã¯ã競åä»ç€Ÿãšã®æ¯èŒããéå»ã®ããŒã¿ãšã®æ¯èŒã圹ç«ã¡ãŸãã
ã³ã³ããŒãžã§ã³ã¯ããªã³ã©ã€ã³ããžãã¹ã®ææã枬ãäžã§æ¬ ãããªãææšã§ããããžãã¹ã®ç®çã«å¿ããŠã³ã³ããŒãžã§ã³ãå®çŸ©ãããŠãŒã¶ããªãã£ã®æ¹åãã¿ãŒã²ãã£ã³ã°ã®æé©åã«ãã£ãŠã³ã³ããŒãžã§ã³çãé«ããããšããåçåäžã«ã€ãªãããŸããã³ã³ããŒãžã§ã³ãé©åã«èšå®ããç¶ç¶çã«æ¹åããŠããããšãããªã³ã©ã€ã³ããžãã¹æåã®ã«ã®ãšãªãã§ãããã
ã³ã³ããŒãžã§ã³ãåäžãããæ¹æ³
ã³ã³ããŒãžã§ã³ãåäžãããããšã¯ããªã³ã©ã€ã³ããžãã¹ã®æåã«ãšã£ãŠéåžžã«éèŠã§ããããã§ã¯ãã³ã³ããŒãžã§ã³ãåäžãããããã®å¹æçãªæ¹æ³ãã玹ä»ããŸãã
ã©ã³ãã£ã³ã°ããŒãžã®æé©å
ã©ã³ãã£ã³ã°ããŒãžã¯ããŠãŒã¶ãŒããŠã§ããµã€ãã«å°éããåŸãæåã«èŠãããŒãžã§ãããã®ããŒãžãæé©åããããšã§ãã³ã³ããŒãžã§ã³ãå€§å¹ ã«åäžãããããšãã§ããŸãã以äžã¯ãã©ã³ãã£ã³ã°ããŒãžãæé©åããããã®ãã³ãã§ãã
- ããŒãžã®ç®çãæ確ã«ããïŒã©ã³ãã£ã³ã°ããŒãžã®ç®çãæ確ã«ãããŠãŒã¶ãŒãç®çã®ã¢ã¯ã·ã§ã³ãåããããããŸãã
- èŠåºããšã³ããŒãæé©åããïŒé åçãªèŠåºããšã³ããŒã䜿çšããŠããŠãŒã¶ãŒã®èå³ãåŒããã¢ã¯ã·ã§ã³ãä¿ããŸãã
- ããžã¥ã¢ã«ã掻çšããïŒé«å質ã®ç»åãåç»ã䜿çšããŠã補åããµãŒãã¹ã®äŸ¡å€ãå¹æçã«äŒããŸãã
- èªã¿ãããã¬ã€ã¢ãŠãã䜿çšããïŒã·ã³ãã«ã§èªã¿ãããã¬ã€ã¢ãŠãã䜿çšããŠããŠãŒã¶ãŒãæ å ±ãèŠã€ããããããŸãã
- ã¢ãã€ã«ãã¬ã³ããªãŒã«ããïŒã¹ããŒããã©ã³ãã¿ãã¬ããã§ãå¿«é©ã«é²èŠ§ã§ããããã«ãã¬ã¹ãã³ã·ããã¶ã€ã³ãæ¡çšããŸãã
ãŠãŒã¶ãŒäœéšã®æ¹å
ãŠãŒã¶ãŒäœéšïŒUXïŒãæ¹åããããšã¯ãã³ã³ããŒãžã§ã³ãåäžãããããã®éèŠãªèŠçŽ ã§ãã以äžã¯ãUXãæ¹åããããã®ãã³ãã§ãã
- ããã²ãŒã·ã§ã³ãæé©åããïŒãŠãŒã¶ãŒãç®çã®ããŒãžã«ç°¡åã«ã¢ã¯ã»ã¹ã§ããããã«ãããã²ãŒã·ã§ã³ãæé©åããŸãã
- ããŒãžã®èªã¿èŸŒã¿é床ãåäžãããïŒããŒãžã®èªã¿èŸŒã¿é床ãé ããšããŠãŒã¶ãŒã¯ãµã€ããé¢ããŠããŸãå¯èœæ§ããããŸããããŒãžã®èªã¿èŸŒã¿é床ãåäžãããããšã§ãã³ã³ããŒãžã§ã³ãåäžãããããšãã§ããŸãã
- ãŠãŒã¶ãŒãã£ãŒãããã¯ãåéããïŒãŠãŒã¶ãŒãã£ãŒãããã¯ãåéãããµã€ããã¢ããªã®æ¹åç¹ãç¹å®ããŸããã¢ã³ã±ãŒãããŠãŒã¶ãŒãã¹ãã掻çšããããšã§ã貎éãªãã£ãŒãããã¯ãåŸãããšãã§ããŸãã
- ããŒãœãã©ã€ãºãããã³ã³ãã³ããæäŸããïŒãŠãŒã¶ãŒã®è¡åãé¢å¿ã«åºã¥ããŠãããŒãœãã©ã€ãºãããã³ã³ãã³ããæäŸããããšã§ããšã³ã²ãŒãžã¡ã³ããé«ããã³ã³ããŒãžã§ã³ãåäžãããããšãã§ããŸãã
å¹æçãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã®èšçœ®
ã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ïŒCTAïŒã¯ããŠãŒã¶ãŒã«ç¹å®ã®ã¢ã¯ã·ã§ã³ãä¿ãããã®éèŠãªèŠçŽ ã§ãã以äžã¯ãå¹æçãªCTAãèšçœ®ããããã®ãã³ãã§ãã
- ç®ç«ã€äœçœ®ã«é 眮ããïŒCTAãã¿ã³ã¯ããŠãŒã¶ãŒãèŠã€ããããäœçœ®ã«é 眮ããŸããäžè¬çã«ãããŒãžã®äžéšãŸãã¯äžå€®ã«é 眮ããããšãå¹æçã§ãã
- æ確ã§èª¬åŸåã®ããããã¹ãã䜿çšããïŒãä»ããè³Œå ¥ããç¡æã§è©Šãããªã©ãæ確ã§èª¬åŸåã®ããããã¹ãã䜿çšããŠããŠãŒã¶ãŒã®ã¢ã¯ã·ã§ã³ãä¿ããŸãã
- è²ã®ã³ã³ãã©ã¹ãã掻çšããïŒCTAãã¿ã³ã®è²ã¯ãèæ¯è²ãšã®ã³ã³ãã©ã¹ããèæ ®ããŠéžæããŸããç®ç«ã€è²ã䜿çšããããšã§ããŠãŒã¶ãŒã®æ³šæãåŒãããšãã§ããŸãã
- é©åãªãµã€ãºãšäœçœãèšå®ããïŒCTAãã¿ã³ã¯ãé©åãªãµã€ãºãšäœçœãèšå®ããŠãã¯ãªãã¯ããããããŸããã¢ãã€ã«ããã€ã¹ã§ããç°¡åã«ã¿ããã§ããããã«ããŸãã
- A/Bãã¹ããå®æœããïŒç°ãªãCTAã®æèšããã¶ã€ã³ãæ¯èŒããA/Bãã¹ããå®æœããæãå¹æçãªããŒãžã§ã³ãç¹å®ããŸãã
以äžã®æ¹æ³ãå®è·µããããšã§ãã³ã³ããŒãžã§ã³ãåäžããããªã³ã©ã€ã³ããžãã¹ã®ææãæ倧åããããšãã§ããŸãããã ããã³ã³ããŒãžã§ã³çã®æ¹åã¯äžæäžå€ã§ã¯å®çŸã§ããŸãããç¶ç¶çãªæ¹åãšæé©åãå¿ èŠã§ãã
ãŸããã³ã³ããŒãžã§ã³ãåäžãããããã«ã¯ããŠã§ããµã€ããã¢ããªãžã®æµå ¥ãå¢ããããšãéèŠã§ããSEOãåºåããœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ãªã©ã®ææ³ã掻çšããŠã質ã®é«ããã©ãã£ãã¯ãç²åŸããããšãæ±ããããŸãã
ã³ã³ããŒãžã§ã³ã远跡ããåæããããšãæ¬ ãããŸãããGoogle Analyticsãªã©ã®ããŒã«ã䜿çšããŠãã³ã³ããŒãžã§ã³ã®çºçæºãããŠãŒã¶ãŒã®è¡åãææ¡ããŸãããããã®ããŒã¿ã掻çšããŠãæ¹åç¹ãç¹å®ããæœçã®å¹æã枬å®ããŸãã
ãªã³ã©ã€ã³ããžãã¹ã«ãããŠãã³ã³ããŒãžã§ã³ã¯åçã«çŽçµããéèŠãªææšã§ããã©ã³ãã£ã³ã°ããŒãžã®æé©åããŠãŒã¶ãŒäœéšã®æ¹åãå¹æçãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã®èšçœ®ãªã©ãæ§ã ãªæœçãçµã¿åãããããšã§ãã³ã³ããŒãžã§ã³ãåäžãããããšãã§ããŸããããžãã¹ã®ç®çã«åãããŠãé©åãªæœçãéžæããç¶ç¶çã«æ¹åããŠããããšããæåãžã®éµãšãªãã§ãããã
ã³ã³ããŒãžã§ã³ãåäžãããããã«ã¯ããŠãŒã¶ãŒã®èŠç¹ã«ç«ã€ããšãéèŠã§ãããŠãŒã¶ãŒãæ±ããæ å ±ãäœéšãæäŸããã¹ãã¬ã¹ãªãã¢ã¯ã·ã§ã³ãå®äºã§ããããã«ããããšããã³ã³ããŒãžã§ã³çã®åäžã«ã€ãªãããŸãããŠãŒã¶ãŒã®è¡åãå¿çãç解ããå ±æããããšããå¹æçãªæœçãç«æ¡ããäžã§æ¬ ãããŸããã
ãŸããã³ã³ããŒãžã§ã³ãåäžãããããã«ã¯ãã¯ãªãšã€ãã£ããã£ãéèŠãªèŠçŽ ã§ããç»äžçãªãã¶ã€ã³ãã³ããŒã§ã¯ããŠãŒã¶ãŒã®èå³ãåŒãããšãã§ããŸãããç¬èªæ§ã蚎æ±åã®ããã¯ãªãšã€ãã£ããéçºããããšã§ããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ããé«ããã³ã³ããŒãžã§ã³ãåäžãããããšãã§ããŸãã
ã³ã³ããŒãžã§ã³ã®åäžã¯ããªã³ã©ã€ã³ããžãã¹ã®æåã«ãšã£ãŠæ¬ ãããªãèŠçŽ ã§ããã©ã³ãã£ã³ã°ããŒãžã®æé©åããŠãŒã¶ãŒäœéšã®æ¹åãå¹æçãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã®èšçœ®ãªã©ãæ§ã ãªæœçãçµã¿åãããããšã§ãã³ã³ããŒãžã§ã³ãæ倧åããããšãã§ããŸãããŠãŒã¶ãŒã®èŠç¹ã«ç«ã¡ãã¯ãªãšã€ãã£ããã£ãçºæ®ããªãããç¶ç¶çãªæ¹åãè¡ãããšãããªã³ã©ã€ã³ããžãã¹ã®æé·ã«ã€ãªããã§ãããã
ã³ã³ããŒãžã§ã³ã枬å®ã»åæãã
ã³ã³ããŒãžã§ã³ãåäžãããããã«ã¯ããŸãçŸç¶ã®ã³ã³ããŒãžã§ã³ãæ£ç¢ºã«æž¬å®ããåæããããšãéèŠã§ãããŠã§ããµã€ããã¢ããªã«ããããŠãŒã¶ãŒã®è¡åã远跡ããã©ã®ãããªèŠå ãã³ã³ããŒãžã§ã³ã«åœ±é¿ãäžããŠããã®ããç解ããããšã§ãå¹æçãªæœçãç«æ¡ããããšãã§ããŸãã
ã³ã³ããŒãžã§ã³ãã©ããã³ã°ã®èšå®æ¹æ³
ã³ã³ããŒãžã§ã³ã枬å®ããããã«ã¯ãã¢ããªãã£ã¯ã¹ããŒã«ã䜿çšããŠã³ã³ããŒãžã§ã³ãã©ããã³ã°ãèšå®ããå¿ èŠããããŸãã代衚çãªããŒã«ãšããŠã¯ãGoogle AnalyticsãæããããŸããã³ã³ããŒãžã§ã³ãã©ããã³ã°ãèšå®ããã«ã¯ã以äžã®æé ãèžã¿ãŸãã
- Google Analyticsã¢ã«ãŠã³ããäœæãã
- ãŠã§ããµã€ããã¢ããªã«ãã©ããã³ã°ã³ãŒããèšçœ®ãã
- ç®æšïŒã³ã³ããŒãžã§ã³ïŒãèšå®ãã
- ç®æšå°éã®ããã®ãã¡ãã«ãèšå®ãã
- Eã³ããŒã¹ã®èšå®ãè¡ãïŒå¿ èŠãªå ŽåïŒ
ãããã®èšå®ãè¡ãããšã§ããŠã§ããµã€ããã¢ããªäžã§ã®ãŠãŒã¶ãŒã®è¡åã远跡ããã³ã³ããŒãžã§ã³ã«é¢ããããŒã¿ãåéããããšãã§ããŸããåéããããŒã¿ã¯ãGoogle Analyticsã®ã¬ããŒãæ©èœã䜿çšããŠåæããããšãã§ããŸãã
ã³ã³ããŒãžã§ã³ããŒã¿ã®è§£éãšæŽ»çš
ã³ã³ããŒãžã§ã³ããŒã¿ãåéãããã次ã¯ãã®ããŒã¿ã解éãã掻çšããããšãéèŠã§ãã以äžã¯ãã³ã³ããŒãžã§ã³ããŒã¿ãåæããéã®äž»ãªãã€ã³ãã§ãã
- ã³ã³ããŒãžã§ã³çã®ææ¡ïŒå šäœã®ã³ã³ããŒãžã§ã³çã ãã§ãªããæµå ¥å ãããã€ã¹ãããŒãžããšã®ã³ã³ããŒãžã§ã³çãææ¡ããããšã§ãæ¹åç¹ãç¹å®ããããšãã§ããŸãã
- ã³ã³ããŒãžã§ã³ãŸã§ã®æµãã®åæïŒãŠãŒã¶ãŒãã³ã³ããŒãžã§ã³ã«è³ããŸã§ã®è¡åãåæããããšã§ããããããªããçºçããŠããç®æãç¹å®ããæ¹åããããšãã§ããŸãã
- ã»ã°ã¡ã³ãããšã®åæïŒå¹Žéœ¢ãæ§å¥ãå°åãªã©ã®ã»ã°ã¡ã³ãããšã«ã³ã³ããŒãžã§ã³ããŒã¿ãåæããããšã§ãã¿ãŒã²ãããšãªããŠãŒã¶ãŒå±€ãæ確ã«ããããšãã§ããŸãã
- ä»ã®ããŒã¿ãšã®é¢é£æ§ã®åæïŒãŠã§ããµã€ããã¢ããªã®ä»ã®ããŒã¿ïŒæ»åšæéãããŒãžãã¥ãŒæ°ãªã©ïŒãšã³ã³ããŒãžã§ã³ããŒã¿ã®é¢é£æ§ãåæããããšã§ãã³ã³ããŒãžã§ã³ã«åœ±é¿ãäžããèŠå ãç¹å®ããããšãã§ããŸãã
ãããã®åæãè¡ãããšã§ãã³ã³ããŒãžã§ã³ãåäžãããããã®å ·äœçãªæœçãç«æ¡ããããšãã§ããŸããäŸãã°ãã³ã³ããŒãžã§ã³çãäœãããŒãžãç¹å®ãããã®ããŒãžã®ãã¶ã€ã³ãæèšãæ¹åããããšã§ãã³ã³ããŒãžã§ã³çã®åäžãæåŸ ã§ããŸãã
A/Bãã¹ãã«ããã³ã³ããŒãžã§ã³æé©å
ã³ã³ããŒãžã§ã³ãåäžãããããã«ã¯ãA/Bãã¹ãã掻çšããããšãå¹æçã§ããA/Bãã¹ããšã¯ã2ã€ã®ç°ãªãããŒãžã§ã³ãçšæããããããã®ããã©ãŒãã³ã¹ãæ¯èŒããææ³ã§ãã以äžã¯ãA/Bãã¹ããå®æœããéã®äž»ãªãã€ã³ãã§ãã
- ãã¹ã察象ã®éžå®ïŒã³ã³ããŒãžã§ã³ã«å€§ããªåœ±é¿ãäžãããšèããããèŠçŽ ïŒèŠåºããCTAãç»åãªã©ïŒããã¹ã察象ãšããŠéžå®ããŸãã
- ãã¹ããã¿ãŒã³ã®äœæïŒãªãªãžãã«ã®ããŒãžã§ã³ã«å ããå€æŽãå ããããªãšãŒã·ã§ã³ãäœæããŸããå€æŽã¯1ã€ã®èŠçŽ ã«çµããä»ã®èŠçŽ ã¯åäžã«ããŸãã
- ãã©ãã£ãã¯ã®åå²ïŒãã¹ãæéäžããã©ãã£ãã¯ãåçã«2ã€ã®ããŒãžã§ã³ã«æ¯ãåããŸããååãªããŒã¿ãåéããããã«ãäžå®æéãã¹ããç¶ç¶ããŸãã
- çµæã®åæãšåæ ïŒãã¹ãçµäºåŸãåããŒãžã§ã³ã®ã³ã³ããŒãžã§ã³çãæ¯èŒããåªäœæ§ãããããæ€å®ããŸããåªäœæ§ã確èªãããå Žåããã®ããŒãžã§ã³ãæ¡çšããŸãã
A/Bãã¹ããç¶ç¶çã«å®æœããããšã§ãã³ã³ããŒãžã§ã³ãæé©åããŠããããšãã§ããŸãããã ããA/Bãã¹ããå®æœããéã¯ãäžåºŠã«å€ãã®èŠçŽ ãå€æŽããªãããšãéèŠã§ããå€ãã®èŠçŽ ãåæã«å€æŽããŠããŸããšãã©ã®èŠçŽ ãã³ã³ããŒãžã§ã³ã«åœ±é¿ãäžããã®ããç¹å®ããããšãé£ãããªããŸãã
ã³ã³ããŒãžã§ã³ã枬å®ã»åæããããŒã¿ã«åºã¥ããŠæ¹åãè¡ã£ãŠããããšãããªã³ã©ã€ã³ããžãã¹ã®æåã«ã¯æ¬ ãããŸãããã¢ããªãã£ã¯ã¹ããŒã«ã掻çšããŠã³ã³ããŒãžã§ã³ããŒã¿ãåéãããã®ããŒã¿ãå€è§çã«åæããããšã§ãæ¹åç¹ãç¹å®ããããšãã§ããŸããããã«ãA/Bãã¹ãã掻çšããããšã§ã仮説æ€èšŒãè¡ããªããã³ã³ããŒãžã§ã³ãæé©åããŠããããšãã§ããã§ãããã
ã³ã³ããŒãžã§ã³ã®æž¬å®ã»åæã¯ãäžåºŠã§å®äºãããã®ã§ã¯ãããŸããããªã³ã©ã€ã³ããžãã¹ãåãå·»ãç°å¢ã¯åžžã«å€åããŠããããŠãŒã¶ãŒã®ããŒãºãè¡åãå€åããŠãããŸãããã®ãããç¶ç¶çã«ã³ã³ããŒãžã§ã³ããŒã¿ãåæããæ¹åãè¡ã£ãŠããããšãéèŠã§ããPDCAãµã€ã¯ã«ãåããªãããã³ã³ããŒãžã§ã³çã®åäžãç®æããŠãããŸãããã
ãŸããã³ã³ããŒãžã§ã³ããŒã¿ã¯ãããžãã¹æŠç¥ãç«æ¡ããäžã§ãéèŠãªåœ¹å²ãæãããŸããã³ã³ããŒãžã§ã³ããŒã¿ãåæããããšã§ãèªç€Ÿã®åŒ·ã¿ã匱ã¿ãææ¡ããããšãã§ããŸãããã®æ å ±ãåºã«ã競åãšã®å·®å¥åãã€ã³ããæ確ã«ããããæ°ããªäºæ¥æ©äŒãæ¢ã£ããããããšãã§ããã§ãããã
ã³ã³ããŒãžã§ã³ã枬å®ã»åæããããšã¯ããªã³ã©ã€ã³ããžãã¹ã®æé·ã«æ¬ ãããªãããã»ã¹ã§ããã¢ããªãã£ã¯ã¹ããŒã«ãA/Bãã¹ãã掻çšããªãããããŒã¿ããªãã³ãªææ決å®ãè¡ã£ãŠããããšããæåãžã®è¿éãšãªããŸããã³ã³ããŒãžã§ã³ããŒã¿ããåŸãããç¥èŠã掻ããããŠãŒã¶ãŒã«ãšã£ãŠäŸ¡å€ã®ããäœéšãæäŸããŠããããšãããªã³ã©ã€ã³ããžãã¹ã®çºå±ã«ã€ãªããã§ãããã
ãŸãšã
ã³ã³ããŒãžã§ã³ãšã¯ããŠã§ããµã€ããã¢ããªã§ãŠãŒã¶ãŒãç®çã®ã¢ã¯ã·ã§ã³ãå®äºããããšãæããŸããè³Œå ¥ãç³èŸŒãç»é²ãªã©ãããžãã¹ã®ç®çã«å¿ããŠå®çŸ©ãããŸããã³ã³ããŒãžã§ã³çãé«ããããšããªã³ã©ã€ã³ããžãã¹ã®æåã«ã€ãªãããããã©ã³ãã£ã³ã°ããŒãžã®æé©åããŠãŒã¶ãŒäœéšã®æ¹åãå¹æçãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã®èšçœ®ãªã©ã®æœçãéèŠã§ãããŸããã¢ããªãã£ã¯ã¹ããŒã«ã掻çšããŠã³ã³ããŒãžã§ã³ã枬å®ã»åæããA/Bãã¹ããå®æœããããšã§ãç¶ç¶çãªæ¹åãè¡ãããšãã§ããŸãããŠãŒã¶ãŒã®èŠç¹ã«ç«ã¡ãããŒã¿ã«åºã¥ããææ決å®ãè¡ããªãããã³ã³ããŒãžã§ã³çã®åäžãç®æããŠããããšãããªã³ã©ã€ã³ããžãã¹ã®æé·ã®ã«ã®ãšãªãã§ãããã