ããŒã±ãã£ã³ã°æœçã«æ©ãäŒæ¥ãå€ãã®ã§ã¯ãªãã§ãããããåŸæ¥ã®åºåææ³ã§ã¯ããã¯ãååãªå¹æãèŠèŸŒããªããªã£ãŠããŸããããã§æ³šç®ãããŠããã®ããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã§ãã顧客ã®é¢å¿ã課é¡ã«å¯ãæ·»ãã䟡å€ããã³ã³ãã³ããæäŸããããšã§èªç¶ã«é¡§å®¢ãåŒãä»ããææ³ã¯ãããžã¿ã«æ代ã«ãããããã¢ãããŒããšãããŸããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå°å ¥ããããšã§ããã©ã³ãèªç¥åºŠã®åäžãèŠèŸŒã¿å®¢ã®ç²åŸã顧客ãšã®ä¿¡é Œé¢ä¿ã®æ§ç¯ãªã©ãæ§ã ãªã¡ãªãããæåŸ ã§ããŸããæ¬èšäºã§ã¯ãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®åºæ¬æŠå¿µããå®è·µæ¹æ³ãŸã§ãåå¿è ã«ããããããã解説ããŸãã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãšã¯äœã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãšã¯ãæœåšé¡§å®¢ãåŒãä»ãã顧客ãšã®é¢ä¿æ§ãæ§ç¯ããæçµçã«å£²äžã«ã€ãªããããŒã±ãã£ã³ã°ææ³ã§ããåŸæ¥ã®æŒãã€ãããŸããåºåãšã¯ç°ãªãã顧客ã®é¢å¿ã課é¡ã«å¯ãæ·»ãã䟡å€ã®ããã³ã³ãã³ããæäŸããããšã§èªç¶ã«é¡§å®¢ãæ¹ãã€ããã®ãç¹åŸŽã§ãã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®å®çŸ©
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯ãããã°èšäºãåç»ãeããã¯ããŠã§ãããŒãªã©ã®æçãªã³ã³ãã³ããéããŠãæœåšé¡§å®¢ã®èå³ãåŒããèªç€Ÿã®ãŠã§ããµã€ãã«èªå°ããææ³ãšå®çŸ©ã§ããŸãããã®éçšã§ã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããæçµçã«è£œåããµãŒãã¹ã®è³Œå ¥ã«ã€ãªããããšãç®çãšããŠããŸãã
å ·äœçã«ã¯ä»¥äžã®ãããªããã»ã¹ãçµãŸãã
- é åçã§äŸ¡å€ã®ããã³ã³ãã³ããäœæããæœåšé¡§å®¢ã®æ³šç®ãéãã
- ã³ã³ãã³ããéããŠèªç€ŸãŠã§ããµã€ããžèªå°ãã
- ãŠã§ããµã€ãäžã§é¡§å®¢æ å ±ãåéãããªãŒããç²åŸãã
- ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠãªãŒããããŒãºã«åãããŠè²æãã
- 顧客ã®ããŒãºã«åã£ã補åããµãŒãã¹ãææ¡ãã売äžã«ã€ãªãã
ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã°ãšã®éã
ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã°ãäžæ¹çã«è£œåããµãŒãã¹ãããã·ã¥ããææ³ã§ããã®ã«å¯Ÿããã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯é¡§å®¢ãšã®åæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ãéèŠããŸãããã¬ãCMãæ°èåºåãã³ãŒã«ãã³ãŒã«ãªã©ã®ã¢ãŠãããŠã³ãæœçã¯ã顧客ã®é¢å¿åºŠã«é¢ãããåºãæ å ±ãçºä¿¡ãããããå¹çãæªããã³ã¹ããããããŸãã
äžæ¹ãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã¯é¡§å®¢ã®èå³é¢å¿ã«åãããã³ã³ãã³ããæäŸãããããèªç¶ã«é¡§å®¢ãåŒãä»ããããšãã§ããŸããçµæãšããŠãé«ãå¹æãšROIãæåŸ ã§ããã®ã§ãã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã° | ã¢ãŠãããŠã³ãããŒã±ãã£ã³ã° | |
---|---|---|
ã¢ãããŒã | 顧客ãåŒãä»ãã | 顧客ã«æŒãã€ãã |
ã³ãã¥ãã±ãŒã·ã§ã³ | åæ¹å | äžæ¹éè¡ |
顧客ãšã®é¢ä¿æ§ | é·æçãªä¿¡é Œé¢ä¿ã®æ§ç¯ | çæçãªå£²äžéèŠ |
ã³ã¹ã | æ¯èŒçäœã | é«ã |
å¹ææž¬å® | 容æïŒããžã¿ã«ïŒ | å°é£ |
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®ç®çãšå¹æ
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®äž»ãªç®çã¯ã以äžã®3ã€ã«ãŸãšããããŸãã
- ãã©ã³ãèªç¥åºŠã®åäžãšèŠèŸŒã¿å®¢ã®ç²åŸ
- 顧客ãšã³ã²ãŒãžã¡ã³ãã®åäžãšä¿¡é Œé¢ä¿ã®æ§ç¯
- å¹ççãã€æç¶çãªå£²äžã®å®çŸ
æçãªã³ã³ãã³ããéããŠèªç€Ÿã®å°éæ§ãã¢ããŒã«ããããšã§ããã©ã³ãèªç¥åºŠãé«ããæœåšé¡§å®¢ã®èå³ãåŒãããšãã§ããŸãããŸãã顧客ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ã«ããã顧客ãšã³ã²ãŒãžã¡ã³ããé«ããä¿¡é Œé¢ä¿ãæ§ç¯ã§ããŸãã
ãã®çµæãåæè²»çšã¯ããããã®ã®ãé·æçã«ã¯é«ãæè³å¹æãæåŸ ã§ããŸããäžåºŠç²åŸãã顧客ã¯ãã¢ããã»ã«ãã¯ãã¹ã»ã«ã«ã€ãªããããããããã«ãã©ã³ãã¢ã³ããµããŒãšããŠæ°ããªé¡§å®¢ãåŒã³èŸŒãå¹æãæåŸ ã§ããã®ã§ãã
ããžã¿ã«åãé²ãçŸä»£ã«ãããŠãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®éèŠæ§ã¯ãŸããŸãé«ãŸã£ãŠããŸããèªç€Ÿã®åŒ·ã¿ã掻ãããé åçãªã³ã³ãã³ããçºä¿¡ãã顧客ãšã®è¯å¥œãªé¢ä¿æ§ãç¯ãããšããããžãã¹æåã®éµãšãªãã§ãããã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®åºæ¬æŠç¥
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãæåã«å°ãã«ã¯ã綿å¯ãªæŠç¥ãäžå¯æ¬ ã§ããããã§ã¯ãåºæ¬ãšãªã3ã€ã®æŠç¥ã«ã€ããŠè§£èª¬ããŸãã
ãã«ãœãèšå®ãšé¡§å®¢ç解
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®ç¬¬äžæ©ã¯ãã¿ãŒã²ãããšãªã顧客åïŒãã«ãœãïŒãæ確ã«ããããšã§ãããã«ãœããšã¯ãçæ³çãªé¡§å®¢ãå ·äœçã«æ³å®ãããã®å±æ§ãè¡åãã¿ãŒã³ãæ±ãã課é¡ãªã©ã詳现ã«å®çŸ©ãããã®ã§ãã幎霢ãæ§å¥ãè·æ¥ã趣å³ãé¢å¿äºé ãªã©ãã§ããéã詳现ã«ãã«ãœããèšå®ããŸãããã
ãã«ãœãèšå®ã®ç®çã¯ã顧客ã®ç«å Žã«ç«ã£ãŠèããå ±æããããšã§ãã顧客ã®ããŒãºã課é¡ãæ·±ãç解ããããšã§ããããã«åèŽããã³ã³ãã³ãã補åããµãŒãã¹ãæäŸã§ããŸãã
ãã«ãœãèšå®ã«ã¯ãæ¢å顧客ããŒã¿ã®åæãã¢ã³ã±ãŒã調æ»ãã€ã³ã¿ãã¥ãŒãªã©ã®ææ³ãæå¹ã§ãããŸãããŠã§ã解æããŒã«ã掻çšããŠããµã€ã蚪åè ã®å±æ§ãè¡åãåæããããšãéèŠã§ãã
é åçãªã³ã³ãã³ãäœæãšSEO察ç
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®äžæ žãšãªãã®ãã䟡å€ããã³ã³ãã³ãã®äœæã§ããããã°èšäºãåç»ãã€ã³ãã©ã°ã©ãã£ãã¯ãeããã¯ãªã©ããã«ãœãã®ããŒãºãé¢å¿ã«åèŽããæ§ã ãªã³ã³ãã³ããå¶äœããŸãããã®éã以äžã®ç¹ã«çæããŸãããã
- ãã«ãœãã®æ±ãã課é¡ã解決ããæçãªæ å ±ãæäŸãã
- å°éçãªç¥èŠãå¹³æãªèšèã§èª¬æããèªè ã«å¯ãæ·»ã
- èªã¿ããããèŠèŠçã«ã蚎æ±åã®ããæ§æãå¿ããã
- äžè²«ããããŒã³ãšãã©ã³ãã€ã¡ãŒãžãç¶æãã
ãŸããSEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒå¯Ÿçãæ¬ ãããŸããããã«ãœããæ€çŽ¢ããããªããŒã¯ãŒããé©åã«çã蟌ã¿ãããŒãžã¿ã€ãã«ãèŠåºããã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãæé©åããããšã§ãæ€çŽ¢çµæã§ã®è¡šç€ºé äœãäžããæµå ¥ãå¢ããããšãã§ããŸãã
ãªãŒãããŒãã£ãªã³ã°ãšã³ã³ããŒãžã§ã³
é åçãªã³ã³ãã³ãã§é¡§å®¢ãåŒãä»ãããã次ã¯ãªãŒãããŒãã£ãªã³ã°ïŒèŠèŸŒã¿å®¢è²æïŒã§ãããªãã¡ãŒãžã®èªå°ãç»é²ãã©ãŒã ã®èšçœ®ãªã©ãã³ã³ãã³ããšé£åããå·§ã¿ãªå°ç·èšèšã«ãã£ãŠãèŠèŸŒã¿å®¢ã®æ å ±ãååŸããŸãã
ãªãŒãç²åŸåŸã¯ãã¡ãŒã«ããŒã±ãã£ã³ã°ãªã©ãéããŠã段éçã«é¡§å®¢ãšã®é¢ä¿æ§ãæ·±ããŠãããŸããåæ段éã§ã¯æè²çãªã³ã³ãã³ããæäŸããåŸã ã«è£œåã»ãµãŒãã¹ã«é¢ããæ å ±ãç¹ã亀ããŠããã®ãå¹æçã§ãã
æçµçã«ã¯ãã»ãŒã«ã¹ããŒã ãšé£æºããé©åãªã¿ã€ãã³ã°ã§åè«ãè³Œå ¥ãžã®èªå°ïŒã³ã³ããŒãžã§ã³ïŒãå³ããŸãããªãŒãã®å±æ§ãè¡åå±¥æŽãåæããããŒãœãã©ã€ãºãããã¢ãããŒããè¡ãããšãéèŠã§ãã
ãªãŒãããŒãã£ãªã³ã°ã®éçšã§ã¯ãMAããŒã«ãCRMã·ã¹ãã ã掻çšããããšã§ãå¹çåãšæé©åãå³ãããšãã§ããŸããããŒã¿ããªãã³ãªPDCAãµã€ã¯ã«ãåããããæŽç·Žãããè²æããã»ã¹ãæ§ç¯ããŸãããã
以äžãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®3ã€ã®åºæ¬æŠç¥ã«ã€ããŠè§£èª¬ããŸãããããããææ©çã«çµã¿åãããèªç€Ÿã®åŒ·ã¿ã掻ããããªãªãžããªãã£ããµããæœçãå±éããããšããæåãžã®éµãšãªããŸãã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®å®è·µæ¹æ³
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå®è·µããã«ã¯ãæŠç¥çãªã¢ãããŒããäžå¯æ¬ ã§ããããã§ã¯ãå¹æçãªã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãå±éããããã®å ·äœçãªæ¹æ³ã3ã€çŽ¹ä»ããŸãã
ããã°ãSNSã掻çšããã³ã³ãã³ãããŒã±ãã£ã³ã°
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®äžæ žãšãªãã®ããé åçãªã³ã³ãã³ãã®å¶äœãšçºä¿¡ã§ããèªç€Ÿããã°ãSNSã掻çšããã¿ãŒã²ãã顧客ã®é¢å¿ã課é¡ã«åèŽãã䟡å€ããã³ã³ãã³ããç¶ç¶çã«æäŸããããšãéèŠã§ãã
ããã°èšäºãäœæããéã¯ã以äžã®ç¹ã«çæããŸãããã
- ãã«ãœãã®ããŒãºãçåã«å¯ãæ·»ã£ããå®çšçã§æçãªæ å ±ãæäŸãã
- èŠåºãã段èœæ§æã工倫ããèªã¿ãããé åçãªèšäºã«ä»äžãã
- é©åãªããŒã¯ãŒããçã蟌ã¿ãSEO察çãæœã
- ç»åãåç»ã掻çšããèŠèŠçãªèšŽæ±åãé«ãã
SNSã§ã¯ãããã°èšäºã®æ¡æ£ã«å ããç¬èªã®ã³ã³ãã³ããçºä¿¡ããããšãå¹æçã§ããTwitterã§ã¯æ¥çååãèªç€Ÿã®åãçµã¿ãäŒããFacebookãInstagramã§ã¯è£œåã»ãµãŒãã¹ã®é åãèŠèŠçã«ã¢ããŒã«ãããªã©ãåãã©ãããã©ãŒã ã®ç¹æ§ã掻ãããã³ã³ãã³ãæŠç¥ãç«ãŠãŸãããã
ã³ã³ãã³ãå¶äœã«ããã£ãŠã¯ãäžè²«ãããã©ã³ãã€ã¡ãŒãžãç¶æãã€ã€ããã«ãœãã«å¯ãæ·»ã£ãããŒã³ãšåãå£ãå¿ãããããšã倧åã§ããèªç€Ÿã®å°éæ§ã掻ãããªãããèªè ã®å ±æãåŒã¶ããªãªãžããªãã£ããµããã³ã³ãã³ããç®æããŸãããã
ã©ã³ãã£ã³ã°ããŒãžæé©åãšãªãŒãç²åŸ
é åçãªã³ã³ãã³ãã§é¡§å®¢ãåŒãä»ãããã次ã¯ã©ã³ãã£ã³ã°ããŒãžã®æé©åãšãªãŒãç²åŸãéèŠãªã¹ããããšãªããŸããã©ã³ãã£ã³ã°ããŒãžãšã¯ãåºåãã¡ãŒã«ãªã©ã®ãªã³ã¯ããæµå ¥ãã蚪åè ãåãå ¥ããã³ã³ããŒãžã§ã³ïŒè³æè«æ±ãè³Œå ¥ãªã©ïŒã«èªå°ããããã®å°çšããŒãžã§ãã
ã©ã³ãã£ã³ã°ããŒãžãæé©åããããã®ãã€ã³ãã¯ä»¥äžã®éãã§ãã
- ããŒãžã®ç®çãæ確ã«ããã·ã³ãã«ã§åãããããæ§æã«ãã
- èªè ã®èª²é¡ãæ©ã¿ã«å¯ãæ·»ã£ãã³ããŒã©ã€ãã£ã³ã°ãå¿ããã
- ãã©ãŒã ã®ã¹ãããæ°ãæžãããå ¥åã®è² æ ãæå°éã«æãã
- CTAïŒè¡ååèµ·ïŒãã¿ã³ãç®ç«ãããã¯ãªãã¯ãä¿ã
- ããŒãžèªã¿èŸŒã¿é床ãé«ããé¢è±çãäžãã
ã©ã³ãã£ã³ã°ããŒãžäžã§ãªãŒãç²åŸã«ã€ãªããã«ã¯ãé åçãªãªãã¡ãŒã®èšå®ãæ¬ ãããŸããããã¯ã€ãããŒããŒããŠã§ãããŒãžã®åå ãç¡æãã©ã€ã¢ã«ã®æäŸãªã©ããã«ãœãã®é¢å¿ãåŒããæ å ±æäŸã«å€ããã¡ãªãããçšæããŸãããã
ç²åŸãããªãŒãæ å ±ã¯ãMAããŒã«ãCRMã·ã¹ãã ã§äžå 管çããã¹ã³ã¢ãªã³ã°ãã»ã°ã¡ã³ããŒã·ã§ã³ãè¡ãããšã§ãããå¹æçãªãªãŒãããŒãã£ãªã³ã°ã«ã€ãªããããšãã§ããŸãã
ã¡ãŒã«ããŒã±ãã£ã³ã°ãšãªãŒãã®ãã©ããŒã¢ãã
ãªãŒãç²åŸåŸã¯ãã¡ãŒã«ããŒã±ãã£ã³ã°ãéããŠç¶ç¶çã«ãã©ããŒã¢ãããè¡ãããªãŒããè²æããŠããããšãéèŠã§ãããªã³ããŒãã£ã³ã°ã¡ãŒã«ãæè²çã³ã³ãã³ãã®æäŸãªã©ã段éã«å¿ããé©åãªã¡ãŒã«ãé ä¿¡ããåŸã ã«é¡§å®¢ãšã®é¢ä¿æ§ãæ·±ããŠãããŸãã
å¹æçãªã¡ãŒã«ããŒã±ãã£ã³ã°ãè¡ãããã®ãã³ãã¯ä»¥äžã®éãã§ãã
- 件åã¯ç°¡æœã§é åçã«ãéå°çãé«ãã工倫ããã
- æ¬æã¯èªã¿ããããã¹ãã£ãããªãã£ã®é«ãæ§æã«ãã
- ããŒãœãã©ã€ãºèŠçŽ ãåãå ¥ããäžäººã²ãšãã«å¯ãæ·»ãå°è±¡ãäžãã
- ãã¬ãŒã³ããã¹ããšHTMLã¡ãŒã«ã䜵çšããåä¿¡ç°å¢ã«é©ããã¡ãŒã«ãé ä¿¡ãã
- é ä¿¡ã¿ã€ãã³ã°ãããã€ã¹å¥ã®æé©åã§ãéå°çãšã¯ãªãã¯çãæ¹åãã
ã¡ãŒã«ããŒã±ãã£ã³ã°ã®éçšã§ã¯ãè¡åããŒã¿ã®åæãæ¬ ãããŸãããéå°çãã¯ãªãã¯çãã³ã³ããŒãžã§ã³çãªã©ã®ææšãç¶ç¶çã«ã¢ãã¿ãªã³ã°ããA/Bãã¹ããªã©ãé§äœ¿ããªãããæé©ãªã¢ãããŒããè¿œæ±ããŸãããã
ãªãŒãããŒãã£ãªã³ã°ãäžå®ã®ãã§ãŒãºã«éããããé©åãªã¿ã€ãã³ã°ã§ã»ãŒã«ã¹ããŒã ã«ããã³ã¿ããããŸãããªãŒãã®æž©åºŠæãèŠæ¥µããããŒãœãã©ã€ãºãããææ¡ãè¡ãããšã§ãåæ»ãªåè«ãå¥çŽã«ã€ãªããããšãã§ããã§ãããã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®å®è·µã¯ãäžæäžå€ã§ææãåºããã®ã§ã¯ãããŸããããã©ã€ïŒãšã©ãŒãç¹°ãè¿ããªãããèªç€Ÿã«åã£ãæé©ãªæ¹æ³è«ãæ§ç¯ããŠããããšãéèŠã§ããã³ã³ãã³ããã©ã³ãã£ã³ã°ããŒãžãã¡ãŒã«ã®3ã€ã®èŠçŽ ãææ©çã«é£æºããããã«ãœãã«å¯ãæ·»ã£ãäžå¯§ãªã³ãã¥ãã±ãŒã·ã§ã³ãå¿ãããããšã§ãçå®ã«ã€ã³ããŠã³ãã®ææãç©ã¿äžããŠãããŸãããã
ãŸãšã
ã€ã³ããŠã³ãããŒã±ãã£ã³ã°ãšã¯ãé åçãªã³ã³ãã³ããéããŠæœåšé¡§å®¢ãåŒãä»ããèªç¶ã«èŠèŸŒã¿å®¢ãç²åŸããææ³ã§ããåŸæ¥ã®æŒãã€ãããŸããåºåãšã¯ç°ãªãã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããªãããé·æçãªå£²äžã¢ãããç®æããŸããããã°ãSNSã§ã®äŸ¡å€ããã³ã³ãã³ãçºä¿¡ãã©ã³ãã£ã³ã°ããŒãžã®æé©åã«ãããªãŒãç²åŸãã¡ãŒã«ããŒã±ãã£ã³ã°ã§ã®äžå¯§ãªãã©ããŒã¢ãããªã©ãæ§ã ãªæœçãææ©çã«çµã¿åãããããšãæåã®éµãšãªããŸãã顧客ç解ã«åºã¥ããç確ãªãã«ãœãèšå®ãšãäžè²«æ§ã®ãããã©ã³ãã³ãã¥ãã±ãŒã·ã§ã³ãå®è·µããããšã§ãã€ã³ããŠã³ãããŒã±ãã£ã³ã°ã®ç䟡ãçºæ®ã§ããã§ãããã