ã€ã³ã¿ãŒãããåºåã¯è¿å¹ŽãäŒæ¥ã®ããŒã±ãã£ã³ã°æŠç¥ã«ãããŠæ¬ ãããªãååšãšãªã£ãŠããŸãããããããã®äžæ¹ã§ãã€ã³ã¿ãŒãããåºåã®ä»çµã¿ãçš®é¡ãéçšæ¹æ³ãªã©ã«ã€ããŠç解ããŠãã人ã¯å°ãªãã®ãçŸç¶ã§ããæ¬èšäºã§ã¯ãã€ã³ã¿ãŒãããåºåã«ã€ããŠåå¿è åãã«ãããããã解説ããŸããã€ã³ã¿ãŒãããåºåã®å®çŸ©ãæŽå²ãç¹åŸŽã課é¡ããããŠå°æ¥ã®å±æãŸã§ãã€ã³ã¿ãŒãããåºåã«é¢ããåºæ¬çãªç¥èãç¶²çŸ çã«çŽ¹ä»ããŸããããããã€ã³ã¿ãŒãããåºåã掻çšããããŒã±ãã£ã³ã°ãå§ãããæ¹ããããžã¿ã«åºåã«èå³ãããæ¹ã¯ããã²ãäžèªãã ããã
ã€ã³ã¿ãŒãããåºåãšã¯
ã€ã³ã¿ãŒãããåºåãšã¯ãã€ã³ã¿ãŒãããäžã§è¡ãããåºå掻åã®ããšãæããŸããè¿å¹Žãã€ã³ã¿ãŒãããã®æ®åã«äŒŽããäŒæ¥ã®ããŒã±ãã£ã³ã°æŠç¥ã«ãããŠæ¬ ãããªãæ段ãšãªã£ãŠããŸããããã§ã¯ãã€ã³ã¿ãŒãããåºåã®å®çŸ©ãçš®é¡ãæŽå²ã«ã€ããŠè§£èª¬ããŠãããŸãã
ã€ã³ã¿ãŒãããåºåã®å®çŸ©
ã€ã³ã¿ãŒãããåºåã¯ãã€ã³ã¿ãŒããããéããŠååããµãŒãã¹ã®å®£äŒãè¡ãåºå掻åãšå®çŸ©ãããŸããå ·äœçã«ã¯ããŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ãåç»å ±æãµã€ããªã©ã®ãªã³ã©ã€ã³ã¡ãã£ã¢ã掻çšããæœåšçãªé¡§å®¢ã«ã¢ãããŒãããããšãç®çãšããŠããŸãã
åŸæ¥ã®æ°èãéèªããã¬ããªã©ã®ãã¹ã¡ãã£ã¢åºåãšã¯ç°ãªããã€ã³ã¿ãŒãããåºåã§ã¯ã¿ãŒã²ãããšãªã audience ãçµã蟌ãããšãå¯èœã§ãããŸããåºåã®å¹æ枬å®ãåæã容æã§ãããããå¹ççãªããŒã±ãã£ã³ã°ãå®çŸã§ãããšããå©ç¹ããããŸãã
ã€ã³ã¿ãŒãããåºåã®çš®é¡
ã€ã³ã¿ãŒãããåºåã«ã¯ãæ§ã ãªçš®é¡ããããŸããäž»ãªãã®ã以äžã«åæããŸãã
- æ€çŽ¢é£åååºåïŒãªã¹ãã£ã³ã°åºåïŒïŒæ€çŽ¢ãšã³ãžã³ã®æ€çŽ¢çµæããŒãžã«è¡šç€ºãããåºå
- ãã£ã¹ãã¬ã€åºåïŒãããŒåºåïŒïŒãŠã§ããµã€ãäžã«è¡šç€ºãããç»åãåç»ã®åºå
- ãœãŒã·ã£ã«ã¡ãã£ã¢åºåïŒFacebookãTwitterãInstagramãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã äžã§ã®åºå
- åç»åºåïŒYouTubeçã®åç»å ±æãµã€ãã§åçãããåºå
- ã¡ãŒã«åºåïŒåºåäž»ããã®ããã¢ãŒã·ã§ã³ã¡ãŒã«ãéããåºå
- ã¢ãã£ãªãšã€ãåºåïŒææå ±é ¬åã®åºåã§ãååããµãŒãã¹ã®è²©å£²ãç³èŸŒãªã©ã®ææã«å¿ããŠå ±é ¬ãçºçãã
ãããã®åºåææ³ãé©åã«çµã¿åãããããšã§ãå¹æçãªããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãå±éããããšãå¯èœã§ããåäŒæ¥ã¯ãèªç€Ÿã®ååããµãŒãã¹ãã¿ãŒã²ããå±€ã«åãããŠæé©ãªåºåææ³ãéžæããå¿ èŠããããŸãã
ã€ã³ã¿ãŒãããåºåã®æŽå²
ã€ã³ã¿ãŒãããåºåã®æŽå²ã¯ã1994幎ã«ç±³åœã®AT&T瀟ããããã¯ã€ã€ãŒããšãããŠã§ããã¬ãžã³ã«ãããŒåºåãæ²èŒããããšããå§ãŸããŸãããåœæã¯ãŸã ã€ã³ã¿ãŒããããŠãŒã¶ãŒãéãããŠãããããåºåã®å¹æã¯éå®çã§ããã
ãã®åŸãã€ã³ã¿ãŒãããã®æ®åã«äŒŽããæ€çŽ¢ãšã³ãžã³ãç»å Žããæ€çŽ¢é£åååºåã泚ç®ãéããããã«ãªããŸãã2000幎代ã«å ¥ããšãGoogle AdWordsãYahoo!ã¹ãã³ãµãŒããµãŒããªã©ã®ãµãŒãã¹ãéå§ãããå€ãã®äŒæ¥ãã€ã³ã¿ãŒãããåºåã掻çšããããã«ãªããŸããã
2010幎代ã«ãªããšãã¹ããŒããã©ã³ã®æ®åã«ãããã¢ãã€ã«åºåãæ¥éã«æé·ããŸãããåæã«ãFacebookãTwitterãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãå°é ãããœãŒã·ã£ã«ã¡ãã£ã¢åºåãæ°ããªåºåææ³ãšããŠæ³šç®ãéããããã«ãªããŸããã
è¿å¹Žã§ã¯ãåç»åºåããã€ãã£ãåºåãªã©ãæ°ããåºåãã©ãŒããããç»å ŽããŠããŸãããŸããAIãããã°ããŒã¿è§£æã掻çšããã¿ãŒã²ãã£ã³ã°æè¡ã®é²æ©ã«ãããããããŒãœãã©ã€ãºãããåºåé ä¿¡ãå¯èœã«ãªã£ãŠããŸãã
ã€ã³ã¿ãŒãããåºåã¯ãä»åŸããã¯ãããžãŒã®é²æ©ãšãšãã«é²åãç¶ãããšäºæ³ãããŸããäŒæ¥ã¯åžžã«ææ°ã®ãã¬ã³ããææ¡ããå¹æçãªåºåææ³ãåãå ¥ããŠããå¿ èŠãããã§ãããã
以äžãã€ã³ã¿ãŒãããåºåã®å®çŸ©ãçš®é¡ãæŽå²ã«ã€ããŠè§£èª¬ããŸãããã€ã³ã¿ãŒãããåºåã¯ãçŸä»£ã®ããŒã±ãã£ã³ã°ã«ãããŠæ¬ ãããªãååšãšãªã£ãŠããŸããèªç€Ÿã®ããžãã¹ç®æšã«åãããŠé©åãªåºåææ³ãéžæããå¹æçãªããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãå±éããŠããããšãéèŠã§ãã
ã€ã³ã¿ãŒãããåºåã®ç¹åŸŽ
ã€ã³ã¿ãŒãããåºåã«ã¯ãåŸæ¥ã®åºååªäœã«ã¯ãªãç¬èªã®ç¹åŸŽããããŸããããã§ã¯ãã€ã³ã¿ãŒãããåºåã®äž»ãªç¹åŸŽã«ã€ããŠè§£èª¬ããŸãã
ã¿ãŒã²ãã£ã³ã°åºåã®ä»çµã¿
ã€ã³ã¿ãŒãããåºåã®å€§ããªç¹åŸŽã®äžã€ããã¿ãŒã²ãã£ã³ã°æ©èœã§ããã¿ãŒã²ãã£ã³ã°åºåãšã¯ããŠãŒã¶ãŒã®å±æ§ãè¡åå±¥æŽãªã©ã®ããŒã¿ãå ã«ãåºåãé ä¿¡ãã察象ãçµã蟌ãææ³ã®ããšãæããŸãã
äŸãã°ãç¹å®ã®å¹Žéœ¢å±€ãæ§å¥ãé¢å¿ã®ããã«ããŽãªãŒãªã©ãæå®ããŠåºåãé ä¿¡ããããšãå¯èœã§ããããã«ãããèªç€Ÿã®ååããµãŒãã¹ã«èå³ãæã€å¯èœæ§ã®é«ããŠãŒã¶ãŒã«ã¢ãããŒãããããšãã§ããåºåã®å¹çæ§ãé«ããããšãã§ããŸãã
ã¿ãŒã²ãã£ã³ã°åºåãå®çŸããããã«ã¯ããŠãŒã¶ãŒã®ããŒã¿ãåéã»åæããå¿ èŠããããŸããäž»ãªããŒã¿ãœãŒã¹ãšããŠã¯ã以äžã®ãããªãã®ããããŸãã
- ãŠã§ããµã€ãã®é²èŠ§å±¥æŽ
- æ€çŽ¢ãšã³ãžã³ã§ã®æ€çŽ¢å±¥æŽ
- ãœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®è¡åå±¥æŽ
- åºåã®ã¯ãªãã¯å±¥æŽ
- ãã¢ã°ã©ãã£ãã¯æ å ±ïŒå¹Žéœ¢ãæ§å¥ãå± äœå°ãªã©ïŒ
ãããã®ããŒã¿ã解æããããšã§ããŠãŒã¶ãŒã®èå³é¢å¿ãå±æ§ãæšå®ããæé©ãªåºåãé ä¿¡ããããšãå¯èœã«ãªããŸãããã ãããã©ã€ãã·ãŒã®èŠ³ç¹ãããããŒã¿ã®åãæ±ãã«ã¯ååãªæ³šæãå¿ èŠã§ãã
ãªã¢ã«ã¿ã€ã å ¥æã«ããåºåé ä¿¡
ã€ã³ã¿ãŒãããåºåã®ããäžã€ã®ç¹åŸŽãããªã¢ã«ã¿ã€ã å ¥æã«ããåºåé ä¿¡ã§ãããªã¢ã«ã¿ã€ã å ¥æãšã¯ãåºåæ ã競売圢åŒã§è²©å£²ããææ³ã®ããšãæããŸãã
åºåäž»ã¯ãåºåæ ã«å¯ŸããŠå ¥æäŸ¡æ Œãèšå®ãããã®å ¥æäŸ¡æ Œãšåºåã®å質ã¹ã³ã¢ãªã©ãåºã«ãåºåã®æ²èŒé äœã決å®ãããŸããå ¥æäŸ¡æ Œãé«ããå質ã¹ã³ã¢ãé«ãåºåã»ã©ãäžäœã«è¡šç€ºãããä»çµã¿ã«ãªã£ãŠããŸãã
ãªã¢ã«ã¿ã€ã å ¥æã®å©ç¹ã¯ãåºåäž»ãäºç®ã«å¿ããŠæè»ã«åºååºçš¿ã調æŽã§ããç¹ã§ããåºåã®å¹æãèŠãªãããå ¥æäŸ¡æ Œãäºç®ãæé©åããŠããããšã§ãè²»çšå¯Ÿå¹æã®é«ãåºåé ä¿¡ãå¯èœã«ãªããŸãã
ãŸããåºåæ ã®äŸ¡æ ŒãéèŠãšäŸçµŠã«ãã£ãŠæ±ºå®ãããããã人æ°ã®é«ãããŒã¯ãŒããæ ã«ã€ããŠã¯ã競äºãæ¿ãããªãåŸåããããŸããåºåäž»ã¯ãèªç€Ÿã®åºåç®çãäºç®ã«åãããŠãé©åãªå ¥ææŠç¥ãç«ãŠãå¿ èŠããããŸãã
å¹æ枬å®ãšROIã®éèŠæ§
ã€ã³ã¿ãŒãããåºåã®å€§ããªåŒ·ã¿ã®äžã€ããå¹æ枬å®ã®å®¹æãã§ããåŸæ¥ã®åºååªäœã§ã¯ãåºåã®å¹æãæ£ç¢ºã«æž¬å®ããããšãé£ããå ŽåããããŸããããã€ã³ã¿ãŒãããåºåã§ã¯ãã¯ãªãã¯æ°ã衚瀺åæ°ãã³ã³ããŒãžã§ã³æ°ãªã©ã®è©³çŽ°ãªããŒã¿ãååŸããããšãã§ããŸãã
ãããã®ããŒã¿ãåæããããšã§ãåºåã®å¹æãå®éçã«è©äŸ¡ããæ¹åã«ã€ãªããããšãå¯èœã§ããè²»çšå¯Ÿå¹æã®é«ãåºåæœçãç¶ç¶çã«å®æœããŠããããã«ã¯ãå¹æ枬å®ãšPDCAãµã€ã¯ã«ãæ¬ ãããŸããã
ãŸããã€ã³ã¿ãŒãããåºåã§ã¯ãROIïŒæè³åççïŒãéèŠããå¿ èŠããããŸããROIãšã¯ãåºåã«æè³ããéé¡ã«å¯ŸããŠãã©ãã ãã®åçãåŸããããã瀺ãææšã§ãã
åºåã®ç®çã補åã®è²©å£²ã§ããå Žåãåºåè²»çšã«å¯Ÿãã売äžé«ã®å²åãèšç®ããããšã§ãROIãç®åºããããšãã§ããŸããROIãé«ããããã«ã¯ãåºåã®å¹æãæ倧åãã€ã€ãç¡é§ãªåºåè²»çšãåæžããŠããå¿ èŠããããŸãã
å¹æ枬å®ãšROI ã®è¿œæ±ã¯ãã€ã³ã¿ãŒãããåºåã«ãããéèŠãªãã€ã³ãã§ããããŒã¿ã«åºã¥ããææ決å®ãè¡ããè²»çšå¯Ÿå¹æã®é«ãåºåæœçãå®è·µããŠããããšãæ±ããããŸãã
以äžãã€ã³ã¿ãŒãããåºåã®äž»ãªç¹åŸŽã«ã€ããŠè§£èª¬ããŸãããã¿ãŒã²ãã£ã³ã°æ©èœããªã¢ã«ã¿ã€ã å ¥æã«ããåºåé ä¿¡ãå¹æ枬å®ã®å®¹æããªã©ããã€ã³ã¿ãŒãããåºåã®åŒ·ã¿ãšèšããã§ãããããããã®ç¹åŸŽãç解ããèªç€Ÿã®ããŒã±ãã£ã³ã°æŠç¥ã«æŽ»çšããŠããããšãéèŠã§ãã
ã€ã³ã¿ãŒãããåºåã®éçšæ¹æ³
ã€ã³ã¿ãŒãããåºåãå¹æçã«éçšããããã«ã¯ãé©åãªéçšæ¹æ³ãç解ããå®è·µããŠããå¿ èŠããããŸããããã§ã¯ãã€ã³ã¿ãŒãããåºåã®éçšã«ãããéèŠãªãã€ã³ãã«ã€ããŠè§£èª¬ããŸãã
åºåç®çãš KPIã®èšå®
ã€ã³ã¿ãŒãããåºåã®éçšãå§ããåã«ããŸãæ確ãªåºåç®çãèšå®ããããšãéèŠã§ããåºåç®çã«ã¯ã以äžã®ãããªãã®ããããŸãã
- ãã©ã³ãèªç¥åºŠã®åäž
- ãŠã§ããµã€ããžã®ãã©ãã£ãã¯å¢å
- ååããµãŒãã¹ã®è²©å£²ä¿é²
- ãªãŒãç²åŸ
- ã¢ããªã®ã€ã³ã¹ããŒã«ä¿é²
åºåç®çãæ確ã«ããäžã§ããã®ç®çã«æ²¿ã£ãKPIïŒéèŠæ¥çžŸè©äŸ¡ææšïŒãèšå®ããŸããKPIã¯ãåºåã®å¹æã枬å®ããããã®ææšã§ãããç®çã«ãã£ãŠç°ãªããŸããäŸãã°ããŠã§ããµã€ããžã®ãã©ãã£ãã¯å¢å ãç®çã§ããå ŽåãKPIã«ã¯ã¯ãªãã¯æ°ãã»ãã·ã§ã³æ°ãªã©ãèšå®ãããŸãã
æ確ãªåºåç®çãšKPIãèšå®ããããšã§ãåºåã®å¹æãé©åã«æž¬å®ããæ¹åã«ã€ãªããããšãã§ããŸããåºåéçšã«ãããŠã¯ãåžžã«PDCAãµã€ã¯ã«ãåããããŒã¿ã«åºã¥ããæé©åãè¡ã£ãŠããããšãæ±ããããŸãã
åºåäºç®ã®æ±ºãæ¹
ã€ã³ã¿ãŒãããåºåã®éçšã«ãããŠã¯ãåºåäºç®ã®èšå®ãéèŠãªãã€ã³ãã®äžã€ã§ããåºåäºç®ã®æ±ºãæ¹ã«ã¯ã以äžã®ãããªæ¹æ³ããããŸãã
- ç®æšéæã«å¿ èŠãªåºåè²»çšãç®åºããæ¹æ³
- 売äžé«ã®äžå®å²åãåºåè²»çšã«åœãŠãæ¹æ³
- 競åä»ç€Ÿã®åºååºçš¿ç¶æ³ãåèã«ããæ¹æ³
- éå»ã®åºåå®çžŸãå ã«äºç®ãèšå®ããæ¹æ³
åºåäºç®ã決ããéã«ã¯ãèªç€Ÿã®è²¡åç¶æ³ãåºåç®çãèæ ®ããè²»çšå¯Ÿå¹æãæ倧åããããããªäºç®é åãè¡ãããšãéèŠã§ãããŸããåºåéçšã®éçšã§ãäºç®ã®äœ¿çšç¶æ³ãå®æçã«ã¢ãã¿ãªã³ã°ããå¿ èŠã«å¿ããŠäºç®ã®èª¿æŽãè¡ãããšã倧åã§ãã
äºç®èšå®ã®éã«ã¯ãåºåãã£ãã«ããšã«äºç®ãé åããããšãæ€èšããŸããããåãã£ãã«ã®ç¹æ§ãã¿ãŒã²ããå±€ã«åãããŠãæé©ãªäºç®é åãè¡ãããšã§ãããå¹æçãªåºåéçšãå¯èœã«ãªããŸãã
åºåã¯ãªãšã€ãã£ãã®äœæãšæé©å
ã€ã³ã¿ãŒãããåºåã®å¹æãé«ããããã«ã¯ãåºåã¯ãªãšã€ãã£ãã®äœæãšæé©åãæ¬ ãããŸãããåºåã¯ãªãšã€ãã£ããšã¯ãåºåã®èŠãç®ãæèšã®ããšãæããŸãã
åºåã¯ãªãšã€ãã£ããäœæããéã«ã¯ã以äžã®ãããªç¹ã«çæããŸãããã
- ã¿ãŒã²ããå±€ã«èšŽæ±åã®ãããã¶ã€ã³ãæèšã䜿çšãã
- åºåã®ç®çãæäŸäŸ¡å€ãæ確ã«äŒãã
- ãã©ã³ãã€ã¡ãŒãžãšäžè²«æ§ã®ããè¡šçŸãå¿ããã
- èŠèªæ§ãå¯èªæ§ã®é«ãã¬ã€ã¢ãŠããæ¡çšãã
- ãŠãŒã¶ãŒã®ã¢ã¯ã·ã§ã³ãä¿ãããã®å·¥å€«ãåãã
ãŸããåºåã¯ãªãšã€ãã£ãã¯å®æçã«æŽæ°ããæé©åããŠããããšãéèŠã§ããåºåã®è¡šç€ºåæ°ãã¯ãªãã¯çãªã©ã®ããŒã¿ãåæããæ¹åç¹ãèŠã€ãåºããŠãããŸããA/Bãã¹ããå®æœããããšã§ãããå¹æã®é«ãåºåã¯ãªãšã€ãã£ããèŠã€ãåºãããšãã§ããŸãã
åºåã¯ãªãšã€ãã£ãã®äœæãšæé©åã¯ãç¶ç¶çã«åãçµãã¹ã課é¡ã§ãããŠãŒã¶ãŒã®åå¿ãèŠãªãããããé åçã§å¹æçãªåºåãå¶äœããŠããããšãæ±ããããŸãã
以äžãã€ã³ã¿ãŒãããåºåã®éçšã«ãããäž»ãªãã€ã³ãã«ã€ããŠè§£èª¬ããŸãããåºåç®çãšKPIã®èšå®ãåºåäºç®ã®æ±ºå®ãåºåã¯ãªãšã€ãã£ãã®äœæãšæé©åãªã©ãåèŠçŽ ã«æ³šåããããšã§ãã€ã³ã¿ãŒãããåºåã®å¹æãæ倧éã«åŒãåºãããšãã§ããã§ãããã
ã€ã³ã¿ãŒãããåºåã®éçšã¯ãå°éçãªç¥èãšã¹ãã«ãæ±ããããåéã§ãã瀟å ã«å°é人æãããªãå Žåã¯ãåºå代çåºãå°é家ã®æ¯æŽãåŸãããšãæ€èšããŸããããå€éšã®ç¥èŠã掻çšããªãããèªç€Ÿã«æé©ãªåºåéçšäœå¶ãæ§ç¯ããŠããããšãéèŠã§ãã
ã€ã³ã¿ãŒãããåºåã¯ãä»ãäŒæ¥ã®ããŒã±ãã£ã³ã°æŽ»åã«æ¬ ãããªãååšãšãªã£ãŠããŸããããžã¿ã«åºåã®ç¹æ§ãç解ããPDCAãµã€ã¯ã«ãåããªããéçšãæé©åããŠããããšã§ãé«ãåºåå¹æãå®çŸããããšãã§ããã§ãããã
ã€ã³ã¿ãŒãããåºåã®èª²é¡ãšå¯Ÿç
ã€ã³ã¿ãŒãããåºåã¯ãäŒæ¥ã®ããŒã±ãã£ã³ã°æŽ»åã«ãããŠæ¬ ãããªãæ段ãšãªã£ãŠããŸãããåæã«ããã€ãã®èª²é¡ãæ±ããŠããŸããããã§ã¯ãã€ã³ã¿ãŒãããåºåã®äž»ãªèª²é¡ãšãã®å¯Ÿçã«ã€ããŠè§£èª¬ããŸãã
åºåè©æ¬ºãšäžæ£ã¯ãªãã¯ãžã®å¯Ÿç
ã€ã³ã¿ãŒãããåºåã«ããã倧ããªèª²é¡ã®äžã€ããåºåè©æ¬ºãšäžæ£ã¯ãªãã¯ã®åé¡ã§ããåºåè©æ¬ºãšã¯ãæªæãæã£ã第äžè ããåœã®åºåãæ²èŒããããäžæ£ã«ã¯ãªãã¯ãçæãããããããšã§ãåºåäž»ããäžåœã«åºåè²»ãåŸãããšããè¡çºãæããŸãã
äžæ£ã¯ãªãã¯ã¯ãåºåã®å¹æãæ£ç¢ºã«æž¬å®ããããšãå°é£ã«ããåºåäž»ã®åºåäºç®ãç¡é§ã«æ¶è²»ããŠããŸãå¯èœæ§ããããŸãããã®åé¡ã«å¯ŸåŠããããã«ãåºåãã©ãããã©ãŒã åŽã§ã¯ãäžæ£ã¯ãªãã¯ãæ€ç¥ããããã®ã¢ã«ãŽãªãºã ã®éçºããäžæ£ã¢ã¯ã»ã¹ããããã¯ããä»çµã¿ã®å°å ¥ãªã©ã®å¯Ÿçãè¬ããŠããŸãã
åºåäž»åŽã§ããäžèªç¶ãªã¯ãªãã¯ãã¿ãŒã³ããªãããå®æçã«ãã§ãã¯ããäžæ£ãçãããå Žåã¯åºåãã©ãããã©ãŒã ã«å ±åãããªã©ã®å¯Ÿå¿ãæ±ããããŸãããŸããä¿¡é Œã§ããåºåãããã¯ãŒã¯ãéžæããããšãéèŠã§ãã
ã¢ããããã¯ã®åœ±é¿ãšå¯Ÿç
è¿å¹Žãã¢ããããã¯ïŒåºåãããã¯ïŒã®æ®åãé²ã¿ãã€ã³ã¿ãŒãããåºåã®å¹æã«åœ±é¿ãåãŒããŠããŸããã¢ããããã¯ãšã¯ããŠã§ããã©ãŠã¶äžã§åºåãé衚瀺ã«ããããã®æ©èœããã©ã°ã€ã³ã®ããšãæããŸãã
ãŠãŒã¶ãŒãã¢ããããã¯ã䜿çšãããšãåºåã衚瀺ãããªããªããããåºåã®ã€ã³ãã¬ãã·ã§ã³ãæžå°ããåºååå ¥ãæžå°ããŠããŸãå¯èœæ§ããããŸãããã®åé¡ã«å¯ŸããŠãåºåæ¥çã§ã¯æ§ã ãªå¯Ÿçãæ€èšãããŠããŸãã
äžã€ã®å¯ŸçãšããŠãã¢ããããã¯ãæ€ç¥ããåºåãããã¯ãç¡å¹åããããä¿ãã¡ãã»ãŒãžã衚瀺ããæ¹æ³ããããŸãããŸããã¢ããããã¯ãåé¿ããããã®åºåé ä¿¡æè¡ã®éçºãé²ããããŠããŸãã
ãã ãããŠãŒã¶ãŒã®åºåã«å¯Ÿããäžæºã解æ¶ããããšãéèŠã§ããåºåã®è³ªãé«ãããŠãŒã¶ãŒã«ãšã£ãŠäŸ¡å€ã®ããåºåãæäŸããããšã§ãã¢ããããã¯ã®äœ¿çšãæå¶ããããšãã§ããã§ãããã
ãã©ã€ãã·ãŒä¿è·ãšããŒãœãã©ã€ãºãåºå
ã€ã³ã¿ãŒãããåºåã§ã¯ããŠãŒã¶ãŒã®ããŒã¿ãåéã»åæããããšã§ãããŒãœãã©ã€ãºãããåºåé ä¿¡ãå¯èœã«ãªã£ãŠããŸããäžæ¹ã§ããã©ã€ãã·ãŒä¿è·ã®èŠ³ç¹ããããŠãŒã¶ãŒããŒã¿ã®åãæ±ãã«ã¯ååãªæ³šæãå¿ èŠã§ãã
ãŠãŒã¶ãŒã®ãã©ã€ãã·ãŒã«é æ ®ãã€ã€ãããŒãœãã©ã€ãºãåºåãå®çŸããããã«ã¯ã以äžã®ãããªå¯Ÿçãæ±ããããŸãã
- ããŒã¿åéã»å©çšã«é¢ããæ確ãªããªã·ãŒã®çå®ãšå ¬é
- ãŠãŒã¶ãŒãããŒã¿ã®æäŸãæåŠã§ããä»çµã¿ã®å°å ¥
- ããŒã¿ã®å¿ååãæå·åãªã©ã®ã»ãã¥ãªãã£å¯Ÿçã®å®æœ
- 第äžè ãžã®ããŒã¿æäŸã®å¶é
- é©åãªãªããã¢ãŠãïŒããŒã¿åéã®æåŠïŒã®ä»çµã¿ã®æäŸ
ãã©ã€ãã·ãŒãšããŒãœãã©ã€ãŒãŒã·ã§ã³ã®ãã©ã³ã¹ãåãããšããä»åŸã®ã€ã³ã¿ãŒãããåºåã«ãããéèŠãªèª²é¡ã®äžã€ãšèšããã§ãããããŠãŒã¶ãŒã®ä¿¡é ŒãåŸãªãããå¹æçãªåºåé ä¿¡ãå®çŸããŠããããšãæ±ããããŸãã
ã€ã³ã¿ãŒãããåºåã®èª²é¡ã¯ãæè¡ã®é²æ©ã瀟äŒæ å¢ã®å€åãšãšãã«å€åããŠãããã®ã§ããåºåæ¥çã¯ããããã®èª²é¡ã«æè»ã«å¯Ÿå¿ããªãããããå¥å šã§æç¶å¯èœãªåºåãšã³ã·ã¹ãã ã®æ§ç¯ãç®æãå¿ èŠããããŸãã
åæã«ãåºåäž»åŽãèªç€Ÿã®åºå掻åãåãŒã圱é¿ãèªèãããŠãŒã¶ãŒã«é æ ®ããåºåéçšãå¿ãããå¿ èŠãããã§ããããåºåãã©ãããã©ãŒã ãåºåäž»ããŠãŒã¶ãŒã®äžè ãååããã€ã³ã¿ãŒãããåºåã®èª²é¡è§£æ±ºã«åãçµãããšãéèŠã§ãã
ã€ã³ã¿ãŒãããåºåã¯ãä»åŸãæè¡é©æ°ãšç€ŸäŒã®å€åã«äŒŽããæ°ããªèª²é¡ãçããããšãäºæ³ãããŸããããããé©åãªå¯Ÿçãè¬ããããšã§ããããã®èª²é¡ãä¹ãè¶ããããå¹æçã§ä¿¡é Œæ§ã®é«ãåºåææ³ãšããŠé²åãç¶ããããšãã§ããã¯ãã§ãã
äŒæ¥ã¯ãã€ã³ã¿ãŒãããåºåã®èª²é¡ãç解ããäžã§ãèªç€Ÿã®ããŒã±ãã£ã³ã°æŠç¥ã«é©ããåºåææ³ãéžæããé©åã«éçšããŠããããšãæ±ããããŸãã課é¡ãžã®å¯Ÿå¿ãæ ãããšãªãããŠãŒã¶ãŒã«äŸ¡å€ãæäŸãç¶ããããšããã€ã³ã¿ãŒãããåºåã®æ¬è³ªã§ãããšèšããã§ãããã
ã€ã³ã¿ãŒãããåºåã®å°æ¥å±æ
ã€ã³ã¿ãŒãããåºåã¯ãæè¡ã®é²æ©ãšãšãã«åžžã«é²åãç¶ããŠããŸããä»åŸã®ã€ã³ã¿ãŒãããåºåã®ååãšããŠã以äžã®ãããªç¹ã泚ç®ãããŠããŸãã
åç»åºåã®å°é
è¿å¹Žãåç»ã³ã³ãã³ãã®äººæ°ãé«ãŸã£ãŠãããããã«äŒŽã£ãŠåç»åºåã®éèŠãå¢å ããŠããŸããYouTubeãInstagramãªã©ã®åç»ãã©ãããã©ãŒã ã§ã¯ããã§ã«å€ãã®äŒæ¥ãåç»åºåã掻çšããŠããŸãã
åç»åºåã¯ããŠãŒã¶ãŒã®èŠèŠãšèŽèŠã«èšŽæ±ããããšãã§ãããããé«ãåºåå¹æãæåŸ ã§ããŸãããŸããã¹ãããã§ããªãåç»åºåã®å°å ¥ã«ãããåºåã®å®å šèŠèŽçãé«ããããšãå¯èœã«ãªã£ãŠããŸãã
ä»åŸã¯ãããŒãã£ã«ã«ãããªåºåãã€ã³ã¿ã©ã¯ãã£ããªåç»åºåãªã©ãæ°ããåç»åºåãã©ãŒãããã®ç»å Žãäºæ³ãããŸããäŒæ¥ã¯ãèªç€Ÿã®ååããµãŒãã¹ã«é©ããåç»åºåã®å¶äœãšé ä¿¡ã«æ³šåããããšã§ãå¹æçãªããŒã±ãã£ã³ã°ãå®çŸã§ããã§ãããã
AIãšããã°ããŒã¿ã掻çšããåºåæé©å
AIïŒäººå·¥ç¥èœïŒæè¡ã®é²æ©ã«ãããã€ã³ã¿ãŒãããåºåã®æé©åãããé«åºŠåããŠãããšäºæ³ãããŸããAIã掻çšããããšã§ãèšå€§ãªãŠãŒã¶ãŒããŒã¿ãåæããäžäººäžäººã®ãŠãŒã¶ãŒã«æé©ãªåºåãé ä¿¡ããããšãå¯èœã«ãªããŸãã
äŸãã°ããŠãŒã¶ãŒã®è¡åå±¥æŽãèå³é¢å¿ãªã©ã®ããŒã¿ãå ã«ãAIãèªåçã«åºåã®é ä¿¡å ãé ä¿¡ã¿ã€ãã³ã°ãåºåã¯ãªãšã€ãã£ããæé©åããæè¡ãéçºãããŠããŸããããã«ãããåºåã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãããã«é²ã¿ãåºåã®å¹æãåäžããããšãæåŸ ãããŸãã
ãŸããããã°ããŒã¿è§£æã«ããããŠãŒã¶ãŒã®è¡åãã¿ãŒã³ã賌買åŸåãäºæž¬ããããšãå¯èœã«ãªããŸãããã®æ å ±ã掻çšããŠãé©åãªã¿ã€ãã³ã°ã§åºåãé ä¿¡ããããæœåšé¡§å®¢ãçºæãããããããšãã§ããããã«ãªãã§ãããã
ãªã ããã£ãã«åºåã®å¯èœæ§
ãªã ããã£ãã«ããŒã±ãã£ã³ã°ãšã¯ããªã³ã©ã€ã³ãšãªãã©ã€ã³ã®ãã£ãã«ãçµ±åããã·ãŒã ã¬ã¹ãªé¡§å®¢äœéšãæäŸããããŒã±ãã£ã³ã°ææ³ã®ããšãæããŸããä»åŸã¯ãã€ã³ã¿ãŒãããåºåãšãªãã©ã€ã³åºåãé£æºãããããªã ããã£ãã«åºåã®å¯èœæ§ã泚ç®ãããŠããŸãã
äŸãã°ããŠãŒã¶ãŒããªã³ã©ã€ã³ã§åºåãèŠãåŸãå®éã«åºèã«èšªåããéã«ãåºé ã§ããŒãœãã©ã€ãºãããåºåã衚瀺ãããšãã£ãæœçãèããããŸãããªã³ã©ã€ã³ãšãªãã©ã€ã³ã®ããŒã¿ãé£æºãããããšã§ãããå¹æçãªåºåé ä¿¡ãå¯èœã«ãªãã§ãããã
ãŸããIoTïŒã¢ãã®ã€ã³ã¿ãŒãããïŒæè¡ã®çºå±ã«ãããåºåãšãªã¢ã«åºèã®é£æºãããå¯æ¥ã«ãªãããšãäºæ³ãããŸããäŸãã°ãããŒã³ã³æè¡ã掻çšããŠããŠãŒã¶ãŒã®åºèå ã§ã®è¡åãåæãããªã¢ã«ã¿ã€ã ã§é©åãªåºåãé ä¿¡ãããšãã£ãæœçãå®çŸå¯èœã«ãªããããããŸããã
ãªã ããã£ãã«åºåã¯ããŠãŒã¶ãŒã®è³Œè²·äœéšãããã·ãŒã ã¬ã¹ãªãã®ã«ããåºåå¹æãæ倧åããå¯èœæ§ãç§ããŠããŸããäŒæ¥ã¯ããªã³ã©ã€ã³ãšãªãã©ã€ã³ã®å£æ ¹ãè¶ãããçµ±åçãªåºåæŠç¥ãç«ãŠãŠããå¿ èŠãããã§ãããã
以äžãã€ã³ã¿ãŒãããåºåã®å°æ¥å±æã«ã€ããŠè§£èª¬ããŸãããåç»åºåã®å°é ãAIãšããã°ããŒã¿ã掻çšããåºåæé©åããªã ããã£ãã«åºåã®å¯èœæ§ãªã©ãä»åŸã®ã€ã³ã¿ãŒãããåºåã«ã¯æ§ã ãªå€åãäºæ³ãããŸãã
äŒæ¥ã¯ããããã®å€åãèŠæ®ããªãããèªç€Ÿã«é©ããåºåæŠç¥ãç«æ¡ããå®è¡ããŠããããšãæ±ããããŸããæè¡ã®é²æ©ãåãå ¥ãã€ã€ããŠãŒã¶ãŒã«ãšã£ãŠäŸ¡å€ã®ããåºåäœéšãæäŸããããšããã€ã³ã¿ãŒãããåºåã®æªæ¥ãåãæãããšã«ãªãã§ãããã
ã€ã³ã¿ãŒãããåºåã¯ãããŒã±ãã£ã³ã°ã«ãããŠæ¬ ãããªãååšãšãªã£ãŠããŸããä»åŸããæè¡é©æ°ãšãŠãŒã¶ãŒããŒãºã®å€åã«åãããŠé²åãç¶ããŠããããšãäºæ³ãããŸããã€ã³ã¿ãŒãããåºåã®å¯èœæ§ãæ倧éã«åŒãåºãããã«ã¯ãåžžã«ææ°ã®ãã¬ã³ããææ¡ããæè»ã«å¯Ÿå¿ããŠããããšãéèŠã§ãã
äŒæ¥ã«ã¯ãã€ã³ã¿ãŒãããåºåã®å°æ¥å±æãèŠæ®ããäžã§ãæŠç¥çãªåºå掻åãå±éããŠããããšãæ±ããããã§ããããå¹æçãªã€ã³ã¿ãŒãããåºåãå®è·µããããšã§ãããžãã¹ã®æé·ãšçºå±ã«ã€ãªããŠããããšãã§ããã¯ãã§ãã
ãŸãšã
ã€ã³ã¿ãŒãããåºåã¯ãäŒæ¥ã®ããŒã±ãã£ã³ã°æŽ»åã«æ¬ ãããªãååšãšãªã£ãŠããŸããã¿ãŒã²ãã£ã³ã°æ©èœããªã¢ã«ã¿ã€ã å ¥æã«ããé ä¿¡ãå¹æ枬å®ã®å®¹æããªã©ã®ç¹åŸŽã掻ãããé©åãªéçšã«ããé«ãåºåå¹æãæåŸ ã§ããŸããäžæ¹ã§ãåºåè©æ¬ºãäžæ£ã¯ãªãã¯ãã¢ããããã¯ã®åœ±é¿ããã©ã€ãã·ãŒä¿è·ãªã©ãæ§ã ãªèª²é¡ã«ãçŽé¢ããŠããŸããä»åŸã¯ãåç»åºåã®å°é ãAIãããã°ããŒã¿ã掻çšããæé©åããªã ããã£ãã«åºåã®å¯èœæ§ãªã©ãæè¡ã®é²æ©ãšãšãã«æ°ããªåºåææ³ãç»å Žãããšäºæ³ãããŸããäŒæ¥ã¯ããããã®ååãèŠæ®ããªããããŠãŒã¶ãŒã«äŸ¡å€ãæäŸããå¹æçãªã€ã³ã¿ãŒãããåºåãå®è·µããŠããããšãæ±ããããã§ãããã