ã€ã³ã¿ãŒãããã®æ®åã«ãããæ¶è²»è ã®è³Œè²·è¡åã¯å€§ããå€åããŸãããåŸæ¥ã®äžæ¹åçãªããŒã±ãã£ã³ã°ã§ã¯ããã¯ã顧客ã®ããŒãºãæããããšãé£ãããªã£ãŠããŸããããã§æ³šç®ãããŠããã®ããAISASã¢ãã«ã§ããAISASãšã¯ãAttentionïŒæ³šæïŒã»InterestïŒèå³ïŒã»SearchïŒæ€çŽ¢ïŒã»ActionïŒè¡åïŒã»ShareïŒå ±æïŒã®é æåãçµã¿åããããããŒã±ãã£ã³ã°çšèªã§ãæ¶è²»è ã®ææ決å®ããã»ã¹ãè¡šçŸãããã®ã§ãããã®ã¢ãã«ãç解ããåã¹ãããã«é©ããæœçãè¬ããããšã§ãå¹æçãªããŒã±ãã£ã³ã°ãå¯èœã«ãªããŸããæ¬èšäºã§ã¯ãAISASã®æŠèŠããå®è·µæ¹æ³ãŸã§ããããããã解説ããŠãããŸãã
AISASã®æŠèŠãšæ矩
AISASãšã¯äœã
AISASãšã¯ãæ¶è²»è ã®è³Œè²·è¡åããã»ã¹ãè¡šçŸããã¢ãã«ã®äžã€ã§ããAttentionïŒæ³šç®ïŒãInterestïŒèå³ïŒãSearchïŒæ€çŽ¢ïŒãActionïŒè¡åïŒãShareïŒå ±æïŒã®5ã€ã®ã¹ãããããæ§æãããŠããŸãããã®ã¢ãã«ã¯ãã€ã³ã¿ãŒãããã®æ®åã«ãã£ãŠå€åããæ¶è²»è è¡åãç解ããããã«ãé»éã2005幎ã«æå±ããŸããã
åŸæ¥ã®AIDMAïŒAttention, Interest, Desire, Memory, ActionïŒã¢ãã«ã§ã¯ããã¬ããæ°èãªã©ã®ãã¹ã¡ãã£ã¢ãéããŠååæ å ±ãåŸãæ¶è²»è ãããã®ãŸãŸè³Œè²·è¡åã«ç§»è¡ãããšããæµããæ³å®ããŠããŸãããããããã€ã³ã¿ãŒãããã®ç»å Žã«ãããæ¶è²»è èªèº«ãèœåçã«æ å ±ãåéããä»è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãéããŠè³Œè²·ææ決å®ãè¡ãããã«ãªããŸãããAISASã¢ãã«ã¯ãããããå€åã«å¯Ÿå¿ããããã«çãŸããã®ã§ãã
AISASã®5ã€ã®ã¹ããããšãã®æµã
AISASã®5ã€ã®ã¹ãããã¯ã以äžã®éãã§ãã
- AttentionïŒæ³šç®ïŒïŒååããµãŒãã¹ã«å¯ŸããŠæ³šæãåãã段é
- InterestïŒèå³ïŒïŒååããµãŒãã¹ã«èå³ãæã¡ãæ å ±åéãå§ãã段é
- SearchïŒæ€çŽ¢ïŒïŒã€ã³ã¿ãŒããããªã©ãéããŠãç©æ¥µçã«æ å ±ãæ¢ã段é
- ActionïŒè¡åïŒïŒåŸãããæ å ±ãããšã«ãååããµãŒãã¹ãè³Œå ¥ãã段é
- ShareïŒå ±æïŒïŒè³Œå ¥ããååããµãŒãã¹ã«ã€ããŠãSNSãªã©ã§ææ³ãå ±æãã段é
ãããã®ã¹ãããã¯ãçŽç·çã«é²ãã®ã§ã¯ãªããæ¶è²»è ã®é¢å¿ãç¶æ³ã«å¿ããŠè¡ãã€æ»ãã€ããªããé²ãã§ãããŸããäŸãã°ãSearchã®æ®µéã§åŸãããæ å ±ã«æºè¶³ã§ããªãå Žåãå床Interestã®æ®µéã«æ»ã£ãŠæ å ±åéãç¶ãããšãã£ãããšãèµ·ããåŸãŸãã
AISASãããŒã±ãã£ã³ã°ã«äžãã圱é¿
AISASã¢ãã«ã®ç»å Žã¯ãããŒã±ãã£ã³ã°æŠç¥ã«å€§ããªåœ±é¿ãäžããŸãããåŸæ¥ã®ãã¹ã¡ãã£ã¢äžå¿ã®ã¢ãããŒãã§ã¯ãAttentionã®ç²åŸã«éç¹ã眮ãããŠããŸããããAISASã¢ãã«ã§ã¯SearchïŒæ€çŽ¢ïŒãšShareïŒå ±æïŒã®éèŠæ§ãæããã«ãªã£ãã®ã§ãã
äŒæ¥ã¯ãæ¶è²»è ãèœåçã«æ å ±ãæ¢ã段éïŒSearchïŒã§ãèªç€Ÿã®ååããµãŒãã¹ãèŠã€ãããããããSEOãSEMãªã©ã®æœçãè¬ããå¿ èŠããããŸãããŸããè³Œå ¥åŸã®ææ³å ±æïŒShareïŒã次ã®è³Œè²·è¡åã«åœ±é¿ãäžããããšãããå£ã³ãããŒã±ãã£ã³ã°ããœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ã«ãåãå ¥ããããã«ãªããŸããã
ããã«ãAISASã¢ãã«ã¯ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ã®éèŠæ§ãæµ®ã圫ãã«ããŸãããåã«ååã販売ããã ãã§ãªãã顧客ãšã®ç¶ç¶çãªé¢ä¿æ§ç¯ãæ±ããããããã«ãªã£ãã®ã§ãã顧客ã®å£°ã«è³ãåŸãããã®ãã£ãŒãããã¯ãååããµãŒãã¹ã®æ¹åã«æŽ»ããããšããé·æçãªæåã«ã€ãªãããšèããããããã«ãªããŸããã
ãã®ããã«ãAISASã¢ãã«ã¯ãã€ã³ã¿ãŒãããæ代ã®ããŒã±ãã£ã³ã°ã«æ¬ ãããªãæŠå¿µãšãªã£ãŠããŸããæ¶è²»è ã®è¡åå€åãç確ã«æããããã«å¯Ÿå¿ããæŠç¥ãç«ãŠãããšããçŸä»£ã®ããŒã±ã¿ãŒã«æ±ããããŠããã®ã§ãã
ãã ããAISASã¯ãããŸã§ãã¢ãã«ã§ãããå®éã®æ¶è²»è è¡åã¯ãããããè€éã§ããåºå®èŠ³å¿µã«ãšãããããåžžã«å€åããæ¶è²»è ã®ååãææã«å¯ç¥ããæè»ã«å¯Ÿå¿ããŠããããšãéèŠãšãããã§ããããAISASãç解ããããšã¯ãããŒã±ãã£ã³ã°ãè¡ãäžã§ã®ç¬¬äžæ©ã§ã¯ãããã®ã®ãããã ãã§ååãšããããã§ã¯ãããŸãããAISASãåºç€ãšãã€ã€ãåäŒæ¥ãååã®ç¹æ§ã«åãããŠã¢ã¬ã³ãžãå ããŠããåµæ工倫ãæ±ããããŸãã
ãŸããAISASã®åã¹ãããã«ãããŠãæ¶è²»è ã®å¿çãè¡åãæ·±ãç解ããããšãæ¬ ãããŸãããäŸãã°ãAttentionã®æ®µéã§ã¯ãã©ã®ãããªãã£ããã§æ¶è²»è ãååã«æ³šç®ããã®ããInterestã®æ®µéã§ã¯ãã©ã®ãããªæ å ±ãæ¶è²»è ã®èå³ãåŒãã®ããªã©ãåã¹ãããã§æ¶è²»è ã®å¿ãã€ããããã®ãã€ã³ããæŒãããŠããå¿ èŠããããŸãã
å ããŠãAISASã¢ãã«ã¯ãæ¶è²»è ãšäŒæ¥ã®é¢ä¿æ§ã®å€åã瀺åããŠããŸããåŸæ¥ã®ããã«äŒæ¥ãäžæ¹çã«æ å ±ãçºä¿¡ããã®ã§ã¯ãªããæ¶è²»è ãšã®åæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ãéèŠã«ãªã£ãŠããŠããã®ã§ããç¹ã«Shareã®æ®µéã§ã¯ãäŒæ¥ã¯æ¶è²»è ã®å£°ã«çæ¯ã«è³ãåŸãããããä»åŸã®ååéçºããµãŒãã¹æ¹åã«æŽ»ãããŠãã姿å¢ãæ±ããããŸãã
ããã«ãAISASã¢ãã«ã¯ãæ¶è²»è ã®è³Œè²·è¡åã ãã§ãªããäŒæ¥ã®çµç¹äœå¶ã«ã圱é¿ãäžããŠããŸããåŸæ¥ã®ãããªéšéããšã®çžŠå²ãæ§é ã§ã¯ãAISASã®åã¹ãããã«å¹æçã«å¯Ÿå¿ããããšãé£ãããªã£ãŠããŠããŸããããŒã±ãã£ã³ã°ã販売ãã«ã¹ã¿ããŒãµãŒãã¹ãªã©ãé¢é£éšéãç·å¯ã«é£æºããã·ãŒã ã¬ã¹ã«é¡§å®¢å¯Ÿå¿ãã§ããçµç¹ã¥ãããå¿ èŠãšãããŠããã®ã§ãã
AISASã¯ãåãªãããŒã±ãã£ã³ã°çšèªã«ãšã©ãŸãããçŸä»£ã®ããžãã¹ãèããäžã§ã®éèŠãªæŠå¿µãšãããŸããã€ã³ã¿ãŒãããããããããæ¶è²»è è¡åã®å€åã象城ãããšãšãã«ãäŒæ¥çµå¶ã®ããæ¹ãã®ãã®ã«åœ±é¿ãäžããŠããã®ã§ããAISASãæ·±ãç解ããèªç€Ÿã®ç¶æ³ã«åãããŠæŽ»çšããŠããããšããããããã®ããŒã±ã¿ãŒã«æ±ããããåãšãããã§ãããã
AISASã®åã¹ãããã®è§£èª¬
AttentionïŒæ³šæïŒ: æœåšé¡§å®¢ã®èå³ãåŒã
AISASã¢ãã«ã®ç¬¬äžæ®µéã§ããAttentionïŒæ³šæïŒã¯ãæœåšé¡§å®¢ã®ç®ã«çãŸããèå³ãåŒãããšãç®çãšããŠããŸãããã®æ®µéã§ã¯ãåºåãPRãã³ã³ãã³ãããŒã±ãã£ã³ã°ãªã©ãéããŠãèªç€Ÿã®ååããµãŒãã¹ã®ååšãèªç¥ããŠãããããšãéèŠã§ãã
å ·äœçãªæœçãšããŠã¯ã以äžã®ãããªãã®ãæããããŸãã
- é åçãªåºåã®å¶äœãšé ä¿¡
- SEOãæèããWebãµã€ãã®æé©å
- ãœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããæ å ±çºä¿¡
- ãã¬ã¹ãªãªãŒã¹ãèšäºåºåã«ãã PR掻å
- ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã®å®æœ
éèŠãªã®ã¯ãã¿ãŒã²ãããšãã顧客局ã«åãããé©åãªãã£ãã«ãšè¡šçŸæ¹æ³ãéžæããããšã§ããç»äžçãªã¢ãããŒãã§ã¯ãªãã顧客ã®ããŒãºãå奜ã«åããããã现ãããªæœçãæ±ããããŸãã
InterestïŒèå³ïŒ: ååããµãŒãã¹ãžã®é¢å¿ãé«ãã
Attentionã®æ®µéã§èå³ãåŒããæœåšé¡§å®¢ã«å¯ŸããInterestïŒèå³ïŒã®æ®µéã§ã¯ãååããµãŒãã¹ãžã®é¢å¿ãããã«é«ããŠãããŸãããã®æ®µéã§ã¯ãååã®ç¹åŸŽãå©ç¹ãããããããäŒãã顧客ã®å¿ã«é¿ãã¹ããŒãªãŒã玡ãããšãéèŠã§ãã
å ·äœçãªæœçãšããŠã¯ã以äžã®ãããªãã®ãæããããŸãã
- ååã®ç¹åŸŽãå©ç¹ã詳ãã説æããã³ã³ãã³ãã®å¶äœ
- 顧客ã®èª²é¡è§£æ±ºã«ã€ãªããã±ãŒã¹ã¹ã¿ãã£ã®çŽ¹ä»
- ååã®äœ¿çšã·ãŒã³ãæ³èµ·ããããã¢ã³ã¹ãã¬ãŒã·ã§ã³åç»ã®é ä¿¡
- 顧客ã®ææ ã«èšŽæ±ããã¹ããŒãªãŒæ§ã®ããåºåã®å±é
- ååãµã³ãã«ãç¡æãã©ã€ã¢ã«ã®æäŸã«ããäœéšæ©äŒã®åµåº
åã«ååã®æ©èœãçŸ åããã®ã§ã¯ãªãã顧客ã®ããŒãºãææ ã«å¯ãæ·»ã£ã蚎æ±ãæ±ããããŸãã顧客ãæ±ããæ©ã¿ã課é¡ãæ±²ã¿åãããã®è§£æ±ºçãšããŠèªç€Ÿã®ååããµãŒãã¹ãäœçœ®ã¥ããããšãéèŠã§ãã
SearchïŒæ€çŽ¢ïŒ: æ å ±åéãä¿é²ãã
Interestã®æ®µéã§ååããµãŒãã¹ã«èå³ãæã£ãæœåšé¡§å®¢ã¯ãSearchïŒæ€çŽ¢ïŒã®æ®µéã§ç©æ¥µçã«æ å ±åéãè¡ããŸãããã®æ®µéã§ã¯ã顧客ãæ±ããæ å ±ãé©åã«æäŸããèªç€Ÿã®ååããµãŒãã¹ãæ€èšå¯Ÿè±¡ã«å«ãŸããããå°ãããšãéèŠã§ãã
å ·äœçãªæœçãšããŠã¯ã以äžã®ãããªãã®ãæããããŸãã
- 顧客ã®çåãäžå®ã«çãã FAQ ã³ã³ãã³ãã®å å®å
- 競åä»ç€Ÿãšã®æ¯èŒæ å ±ãååéžã³ã®ãã€ã³ãã解説ããèšäºã®å ¬é
- ååã®è©å€ãå£ã³ãæ å ±ãéçŽããã¬ãã¥ãŒãµã€ãã®æŽ»çš
- 顧客ã®æ€çŽ¢è¡åãåæããé©åãªããŒã¯ãŒãã§ã®åºååºçš¿
- ãã£ãããããããªã³ã©ã€ã³çžè«çªå£ã®èšçœ®ã«ããæ å ±æäŸã®å³æå
顧客ãå¿ èŠãšããæ å ±ãã¿ã€ã ãªãŒã«æäŸã§ããããã瀟å ã®æ å ±å ±æäœå¶ãæŽåããããšãéèŠã§ããå¶æ¥ãããŒã±ãã£ã³ã°ãã«ã¹ã¿ããŒãµããŒããªã©ã®éšéãé£æºãã顧客察å¿ã®å質ãé«ããŠããããšãæ±ããããŸãã
AISASã®åã¹ããããç解ããããããã«é©ããæœçãè¬ããŠããããšã§ãæœåšé¡§å®¢ãå¹æçã«é¡§å®¢ãžãšè²æããŠããããšãã§ããŸãããã ããç»äžçãªã¢ãããŒãã§ã¯ãªããèªç€Ÿã®ååããµãŒãã¹ã®ç¹æ§ãã¿ãŒã²ãã顧客ã®å±æ§ã«åããããã现ãããªå¯Ÿå¿ãæ±ããããããšãå¿ããŠã¯ãªããŸããã
ãŸããAISASã¯ãããŸã§ãã¢ãã«ã§ãããå®éã®é¡§å®¢è¡åã¯ãããããè€éã§å€æ§ã§ããAISASãåºæ¬ãšãã€ã€ããåžžã«é¡§å®¢ã®å£°ã«è³ãåŸããæœçã®æ¹åãå³ã£ãŠããããšãéèŠã§ããå®æçãªå¹æ枬å®ãšåæãè¡ããPDCAãµã€ã¯ã«ãåããŠãã姿å¢ãæ±ããããã§ãããã
ããã«ãAISASã®å ã«ã¯ã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ãã®æ·±åãã€ãŸããã€ã€ã«ã«ã¹ã¿ããŒåãšãã課é¡ãåŸ ã£ãŠããŸããåã«ååã販売ããã ãã§ãªããè³Œå ¥åŸã®ã¢ãã¿ãŒãã©ããŒãã³ãã¥ãã±ãŒã·ã§ã³ã倧åã«ãã顧客ãšã®é·æçãªé¢ä¿æ§ãæ§ç¯ããŠããããšãéèŠã§ãã顧客ã®å£°ã«çæ¯ã«åãåãããããååããµãŒãã¹ã®æ¹åã«æŽ»ãããŠãã姿å¢ããæç¶çãªæé·ã®éµãæ¡ã£ãŠããã®ã§ãã
AISASã¯ãçŸä»£ã®ããŒã±ãã£ã³ã°ã«ãããåºæ¬çãªèãæ¹ã§ããããããèªç€Ÿã®ç¶æ³ã«åãããŠã©ã®ããã«é©çšããŠããããéèŠãªãã€ã³ããšãªããŸããç»äžçãªã¢ãããŒãã§ã¯ãªããåµæ工倫ãåãããç¬èªã®æœçãå±éããŠããããšãã競äºåªäœæ§ãç¯ãäžã§æ¬ ãããŸãããAISASãæ·±ãç解ãããããèªç€Ÿã®æèã«èœãšã蟌ãã§ãããããããå°éãªåªåã®ç©ã¿éãããããŒã±ãã£ã³ã°ã®ææã«ã€ãªãã£ãŠããã®ã§ãã
AISASã¢ãã«ã®å®è·µæ¹æ³
顧客ã®è¡ååæãšãã«ãœãèšå®
AISASã¢ãã«ãå¹æçã«æŽ»çšããã«ã¯ããŸãèªç€Ÿã®é¡§å®¢ãã©ã®ãããªè¡åç¹æ§ãæã£ãŠããããææ¡ããããšãéèŠã§ãã顧客ã®å±æ§ãããŒãºã賌買è¡åãæ å ±åéã®æ¹æ³ãªã©ã詳现ã«åæãããã«ãœãïŒé¡§å®¢åïŒãèšå®ããŸãããã®äœæ¥ã«ãããAISASã®åã¹ãããã«ãããŠãã©ã®ãããªã¢ãããŒããæå¹ããæããã«ãªããŸãã
äŸãã°ãèªç€Ÿã®ååããµãŒãã¹ã«é¢å¿ãæã€é¡§å®¢å±€ããäž»ã«SNSãéããŠæ å ±åéãè¡ã£ãŠããå ŽåãAttentionïŒæ³šç®ïŒãInterestïŒèå³ïŒã®æ®µéã§ã¯ãSNSåºåãã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ãå¹æçãšãããã§ããããäžæ¹ãå°éçãªç¥èãæ±ãã顧客局ã§ããã°ãSearchïŒæ€çŽ¢ïŒã®æ®µéã§ã詳现ãªåå説æãæ¯èŒæ å ±ãæäŸããããšãéèŠã«ãªããŸãã
ãã®ããã«ããã«ãœãèšå®ã¯ãAISASã¢ãã«ã®å®è·µã«ãããŠæ¬ ãããªãããã»ã¹ã§ãã顧客ç解ã«åºã¥ããç確ãªã¢ãããŒãããããããŒã±ãã£ã³ã°ã®ææãå·Šå³ããã®ã§ãã
AISASã«åºã¥ããã³ã³ãã³ãæŠç¥ã®ç«æ¡
ãã«ãœãèšå®ãå®äºãããã次ã¯AISASã®åã¹ãããã«åãããã³ã³ãã³ãæŠç¥ãç«æ¡ããŸããåã¹ãããã§é¡§å®¢ãæ±ããæ å ±ãç確ã«æäŸã§ãããããã³ã³ãã³ãã®å 容ã圢åŒãé ä¿¡ãã£ãã«ãæé©åããããšãéèŠã§ãã
AttentionïŒæ³šç®ïŒã®æ®µéã§ã¯ã顧客ã®èå³ãåŒãã€ã³ãã¯ãã®ããåºåããã£ãããŒãªããŒã¯ãŒãã掻çšããSEOæœçãæå¹ã§ããããInterestïŒèå³ïŒã®æ®µéã§ã¯ãååããµãŒãã¹ã®ç¹åŸŽãå©ç¹ãåãããããäŒããã³ã³ãã³ããæ±ããããŸããSearchïŒæ€çŽ¢ïŒã®æ®µéã§ã¯ã顧客ã®çåãäžå®ã«çãã詳现ãªæ å ±æäŸãéèŠã«ãªããŸãã
ãŸããã³ã³ãã³ãã®åœ¢åŒãã顧客ã®å奜ã«åãããŠéžæããå¿ èŠããããŸããåç»ã³ã³ãã³ãã奜ãŸãã顧客局ã§ããã°ãååãã¢ã³ã¹ãã¬ãŒã·ã§ã³ã䜿çšã·ãŒã³ã玹ä»ããåç»ãå¶äœããã®ãäžæ¡ã§ããäžæ¹ããã£ãããšæ å ±ãåå³ããã顧客局ã«å¯ŸããŠã¯ã詳现ãªèšäºãè³æã®æäŸãå¹æçãšãããã§ãããã
ã³ã³ãã³ãæŠç¥ã®ç«æ¡ã«ãããŠã¯ãèªç€Ÿã®åŒ·ã¿ãç¬èªæ§ã掻ããããšãéèŠãªãã€ã³ãã§ãã競åä»ç€Ÿãšåããããªã³ã³ãã³ãã§ã¯ã顧客ã®èå³ãåŒãããšã¯é£ããã§ããããèªç€Ÿãªãã§ã¯ã®èŠç¹ãåãå£ãæã¡åºãã顧客ã«æ°é®®ãªäŸ¡å€ãæäŸããããšãæ±ããããŸãã
åã¹ãããã«é©ããæœçã®å®è¡ãšå¹æ枬å®
ã³ã³ãã³ãæŠç¥ãåºãŸã£ãããããããåã¹ãããã«é©ããæœçãå®è¡ã«ç§»ããŸããããã§éèŠãªã®ã¯ãæœçã®å¹æãå®æçã«æž¬å®ããæ¹åã«ã€ãªããŠããããšã§ãã
äŸãã°ãAttentionïŒæ³šç®ïŒã®æ®µéã§å®æœããåºåæœçã«ã€ããŠã¯ãã¯ãªãã¯çãåºåçµç±ã®èšªåè æ°ãªã©ã®ææšã確èªããŸããInterestïŒèå³ïŒã®æ®µéã§æäŸããã³ã³ãã³ãã«ã€ããŠã¯ãé²èŠ§æ°ãæ»åšæéãå ±ææ°ãªã©ãåæããŸããSearchïŒæ€çŽ¢ïŒã®æ®µéã§ã¯ãæ€çŽ¢çµç±ã®æµå ¥æ°ãæ€çŽ¢é äœã®å€åã远跡ããŸãã
ãããã®ææšãå®æçã«ã¢ãã¿ãªã³ã°ããæœçã®å¹æãè©äŸ¡ããããšãéèŠã§ããæåŸ ããææãåŸãããŠããªãå Žåã¯ãåå ãåæããæœçã®æ¹åãèŠçŽããå³ããŸããéã«ãé«ãå¹æã確èªãããæœçã«ã€ããŠã¯ããããªãæ¡å€§ãä»ã®æœçãžã®å¿çšãæ€èšããŸãã
ãŸããAISASã®åã¹ãããã¯çžäºã«é¢é£ããŠãããããæœçã®å¹æãç·åçã«å€æããããšãéèŠã§ããäŸãã°ãAttentionïŒæ³šç®ïŒã®æ®µéã§ç²åŸãã蚪åè ããInterestïŒèå³ïŒãSearchïŒæ€çŽ¢ïŒã®æ®µéã§é¢è±ããŠããããã§ããã°ãã³ã³ãã³ãã®å 容ãæ å ±ã®æäŸæ¹æ³ã«æ¹åã®äœå°ããããããããŸããã
AISASã¢ãã«ã®å®è·µã¯ãç¶ç¶çãªåãçµã¿ãæ±ããããŸãã顧客ã®è¡åãå奜ã¯åžžã«å€åããŠãããããå®æçãªã¢ãã¿ãªã³ã°ãšæœçã®æé©åãæ¬ ãããŸããããŸããæ°ããªæè¡ããã£ãã«ã®ç»å Žã«ãæè»ã«å¯Ÿå¿ããããå¹æçãªã¢ãããŒãã暡玢ããŠããããšãéèŠã§ãã
ãŸãšã
AISASã¢ãã«ã¯ã顧客ç解ã«åºã¥ããããŒã±ãã£ã³ã°æŽ»åãå±éããäžã§ã®åŒ·åãªãã¬ãŒã ã¯ãŒã¯ã§ãããããããããå®è·µããããã«ã¯ã綿å¯ãªèšç»ãšç¶ç¶çãªåªåãæ±ããããŸãã顧客ã®å¿ãã€ããã³ã³ãã³ããå¶äœããé©åãªãã£ãã«ã§å±ããããããŠãæœçã®å¹æã枬å®ããæ¹åã«ã€ãªããŠãããããããå°éãªåãçµã¿ã®ç©ã¿éãããããAISASã¢ãã«ã掻çšããããŒã±ãã£ã³ã°ã®çé«ãªã®ã§ãã
AISASãšã¯ãæ¶è²»è ã®è³Œè²·è¡åããã»ã¹ãè¡šããã¢ãã«ã§ãAttentionïŒæ³šæïŒãInterestïŒèå³ïŒãSearchïŒæ€çŽ¢ïŒãActionïŒè¡åïŒãShareïŒå ±æïŒã®5ã€ã®ã¹ãããããæããŸããã€ã³ã¿ãŒãããã®æ®åã«ããå€åããæ¶è²»è è¡åãæããããã«æå±ããããã®ã¢ãã«ã¯ãåŸæ¥ã®ãã¹ã¡ãã£ã¢äžå¿ã®ããŒã±ãã£ã³ã°ããã顧客ãšã®åæ¹åã³ãã¥ãã±ãŒã·ã§ã³ãéèŠããæ°ããã¢ãããŒããžã®ç§»è¡ã瀺åããŠããŸããAISASãç解ããåã¹ãããã«é©ããæœçãå±éããããšããçŸä»£ã®ããŒã±ã¿ãŒã«æ±ããããéèŠãªèœåãšãªã£ãŠããã®ã§ãã