ããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããäžã§ã4Cåæã¯æ¬ ãããªãåæææ³ã®äžã€ã§ãããããã4Cåæãšã¯å ·äœçã«ã©ã®ãããªãã®ãªã®ã§ããããããã®ããã°ã§ã¯ã4Cåæã«ã€ããŠåå¿è åãã«ãããããã解説ããŸãã4Cåæã®åºæ¬çãªæŠå¿µãããå®éã®é²ãæ¹ãã¡ãªãããšãã¡ãªãããããã«ã¯å¿çšäºäŸãŸã§ã10åã§ç解ã§ããããäžå¯§ã«èª¬æããŠãããŸãã
4Cåæã¯ã顧客ã競åãèªç€Ÿãååè ã®4ã€ã®èŠç¹ãããããžãã¹ç°å¢ãåæãããã¬ãŒã ã¯ãŒã¯ã§ããããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ã«ãããŠã4Cåæãè¡ãããšã§ã顧客ã®ããŒãºãç確ã«æãã競åãšã®å·®å¥åãã€ã³ããæ確ã«ããèªç€Ÿã®åŒ·ã¿ãæ倧éã«æŽ»ããããšãã§ããŸãããŸããååè ãšã®é¢ä¿æ§ãèŠçŽãããšã§ãWin-Winã®é¢ä¿æ§ç¯ãæ°ããªããžãã¹ãã£ã³ã¹ã®åµåºã«ãã€ãªãããŸãã
ãããã4Cåæãå®æœããã«ã¯ã倧éã®æ å ±åéãšç·»å¯ãªåæãå¿ èŠã§ãããæéãšã³ã¹ããããããŸãããŸããåæçµæãããã«ããžãã¹ã®ææã«ã€ãªããããã§ã¯ãªããç¶ç¶çãªå®è·µãæ±ããããŸãã4Cåæã®éçãç解ããäžã§ãèªç€Ÿã®ç¶æ³ã«åãããŠæè»ã«æŽ»çšããããšãéèŠã§ãã
4Cåæãšã¯äœã
4Cåæãšã¯ãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããäžã§éèŠãªåæææ³ã®äžã€ã§ãã4Cãšã¯ãCustomerïŒé¡§å®¢ïŒãCostïŒã³ã¹ãïŒãConvenienceïŒå©äŸ¿æ§ïŒãCommunicationïŒã³ãã¥ãã±ãŒã·ã§ã³ïŒã®é æåãåã£ããã®ã§ããããã®4ã€ã®èŠç¹ããèªç€Ÿã®è£œåããµãŒãã¹ãåæããããšã§ãå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãç«ãŠãããšãã§ããŸãã
4Cåæã®å®çŸ©ãšæŠèŠ
4Cåæã¯ã以äžã®4ã€ã®èŠçŽ ã«ã€ããŠåæãè¡ããŸãã
- CustomerïŒé¡§å®¢ïŒïŒé¡§å®¢ã®ããŒãºã欲æ±ã賌買è¡åãªã©ãåæããŸãã
- CostïŒã³ã¹ãïŒïŒé¡§å®¢ã補åããµãŒãã¹ãè³Œå ¥ããéã«æããäŸ¡æ Œãã³ã¹ããåæããŸãã
- ConvenienceïŒå©äŸ¿æ§ïŒïŒé¡§å®¢ã補åããµãŒãã¹ãè³Œå ¥ããéã®å©äŸ¿æ§ãå ¥æãããããåæããŸãã
- CommunicationïŒã³ãã¥ãã±ãŒã·ã§ã³ïŒïŒé¡§å®¢ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãåºå宣äŒæŽ»åãªã©ãåæããŸãã
ãããã®4ã€ã®èŠçŽ ãç·åçã«åæããããšã§ãèªç€Ÿã®åŒ·ã¿ã匱ã¿ãæ確ã«ãã顧客ã®ããŒãºã«åã£ã補åããµãŒãã¹ãæäŸããããšãã§ããŸãããŸãã競åä»ç€Ÿãšã®å·®å¥åãå³ãããšãã§ããŸãã
4CåæãéèŠãªçç±
4CåæãéèŠãªçç±ã¯ã以äžã®éãã§ãã
- 顧客ã®ããŒãºãææ¡ããããšãã§ããïŒ4Cåæãè¡ãããšã§ã顧客ã®ããŒãºã欲æ±ãæ·±ãç解ããããšãã§ããŸããããã«ããã顧客ãæ±ãã補åããµãŒãã¹ãæäŸããããšãã§ããŸãã
- 競åä»ç€Ÿãšã®å·®å¥åãå³ãããšãã§ããïŒ4Cåæãè¡ãããšã§ãèªç€Ÿã®åŒ·ã¿ã匱ã¿ãæ確ã«ãã競åä»ç€Ÿãšã®å·®å¥åãå³ãããšãã§ããŸããããã«ãããåžå Žã§ã®åªäœæ§ã確ä¿ããããšãã§ããŸãã
- å¹æçãªããŒã±ãã£ã³ã°æŠç¥ãç«ãŠãããšãã§ããïŒ4Cåæã®çµæãåºã«ãå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãç«ãŠãããšãã§ããŸãã顧客ã®ããŒãºã«åã£ã補åããµãŒãã¹ãæäŸããé©åãªäŸ¡æ Œèšå®ã販売ãã£ãã«ã®éžæãå¹æçãªåºå宣äŒæŽ»åãè¡ãããšãã§ããŸãã
ãã®ããã«ã4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããäžã§éåžžã«éèŠãªåœ¹å²ãæãããŸãã
4Cåæã®æŽå²ãšçºå±
4Cåæã¯ã1990幎代ã«ç±³åœã®ããŒã±ãã£ã³ã°åŠè ã§ãããããŒãã»ããŒã¿ããŒã³ã«ãã£ãŠæå±ãããŸãããåœåã¯ã4Pã¢ãããŒãïŒProductãPriceãPlaceãPromotionïŒãäž»æµã§ãããã顧客å¿åã®ããŒã±ãã£ã³ã°ãéèŠèŠãããããã«ãªãã4Cã¢ãããŒãã泚ç®ãããããã«ãªããŸããã
ãã®åŸãã€ã³ã¿ãŒãããã®æ®åãæ¶è²»è ã®äŸ¡å€èŠ³ã®å€æ§åãªã©ã«ãããããŒã±ãã£ã³ã°ç°å¢ã倧ããå€åããŸãããããã«äŒŽãã4Cåæãé²åãéããããžã¿ã«ããŒã±ãã£ã³ã°ããœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ãªã©ã®æ°ããåéã«ãå¿çšãããããã«ãªããŸããã
çŸåšã§ã¯ã4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããäžã§ã®åºæ¬çãªåæææ³ã®äžã€ãšããŠåºãèªç¥ãããŠãããå€ãã®äŒæ¥ã§æŽ»çšãããŠããŸããç¹ã«ã顧客èŠç¹ã«ç«ã£ãããŒã±ãã£ã³ã°ãéèŠèŠãããæšä»ã§ã¯ã4Cåæã®éèŠæ§ã¯ãŸããŸãé«ãŸã£ãŠããŸãã
4Cåæã¯ãä»åŸãããŒã±ãã£ã³ã°ç°å¢ã®å€åã«åãããŠé²åãç¶ããŠããããšãäºæ³ãããŸããããžã¿ã«æè¡ã®çºå±ã«ããã顧客ããŒã¿ã®åéãåæããã容æã«ãªãããããã现ããããŒã±ãã£ã³ã°æœçãå®æœããããšãã§ããããã«ãªãã§ãããããŸããã°ããŒãã«åã®é²å±ã«ãããç°ãªãæåã䟡å€èŠ³ãæã€é¡§å®¢ãç解ããããšããŸããŸãéèŠã«ãªã£ãŠãããšèããããŸãã
ãã®ããã«ã4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããäžã§æ¬ ãããªãåæææ³ã§ãããä»åŸããã®éèŠæ§ã¯é«ãŸã£ãŠããããšãäºæ³ãããŸããããŒã±ãã£ã³ã°æ åœè ã¯ã4Cåæã掻çšããŠã顧客ã®ããŒãºãç確ã«ææ¡ããå¹æçãªããŒã±ãã£ã³ã°æœçãå®æœããŠããããšãæ±ããããŸãã
4Cåæã®4ã€ã®èŠçŽ
4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããäžã§éèŠãªåæææ³ã§ããã以äžã®4ã€ã®èŠçŽ ããæ§æãããŠããŸãã
CustomerïŒé¡§å®¢ïŒåæ
CustomerïŒé¡§å®¢ïŒåæã§ã¯ãã¿ãŒã²ãããšãªã顧客ã®ããŒãºã奜ã¿ãè¡åãã¿ãŒã³ãªã©ã詳现ã«åæããŸãããã®åæãéããŠãèªç€Ÿã®è£œåããµãŒãã¹ãã©ã®ããã«é¡§å®¢ã®ããŒãºãæºããããšãã§ããã®ããæ確ã«ããããšãéèŠã§ãã
顧客åæãè¡ãéã«ã¯ã以äžã®ç¹ã«æ³šç®ããŸãã
- 顧客ã®äººå£çµ±èšçç¹åŸŽïŒå¹Žéœ¢ãæ§å¥ãè·æ¥ãåå ¥ãªã©ïŒ
- 顧客ã®ã©ã€ãã¹ã¿ã€ã«ã䟡å€èŠ³
- 顧客ã®è³Œè²·è¡åïŒè³Œå ¥é »åºŠãè³Œå ¥éé¡ãè³Œå ¥ãã£ãã«ãªã©ïŒ
- 顧客ã®æœåšçãªããŒãºã課é¡
ãããã®æ å ±ãåéã»åæããããšã§ãèªç€Ÿã®è£œåããµãŒãã¹ãã¿ãŒã²ãã顧客ã«ãšã£ãŠé åçã§ãããã©ãããå€æããããšãã§ããŸãããŸãã顧客ã®ããŒãºã«åãããŠè£œåããµãŒãã¹ãæ¹åããããšãå¯èœã«ãªããŸãã
CompetitorïŒç«¶åïŒåæ
CompetitorïŒç«¶åïŒåæã§ã¯ãèªç€Ÿãšåãåžå Žã§ç«¶åããä»ç€Ÿã®ååã詳现ã«åæããŸãããã®åæãéããŠãèªç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ãæ確ã«ãã競åä»ç€Ÿãšã®å·®å¥åãå³ãããšãéèŠã§ãã
競ååæãè¡ãéã«ã¯ã以äžã®ç¹ã«æ³šç®ããŸãã
- 競åä»ç€Ÿã®è£œåããµãŒãã¹ã®ç¹åŸŽ
- 競åä»ç€Ÿã®äŸ¡æ ŒæŠç¥
- 競åä»ç€Ÿã®è²©å£²ãã£ãã«ãåºå宣äŒæŽ»å
- 競åä»ç€Ÿã®ã¿ãŒã²ãã顧客ãåžå Žã·ã§ã¢
ãããã®æ å ±ãåéã»åæããããšã§ãèªç€Ÿã®è£œåããµãŒãã¹ã競åä»ç€Ÿãšæ¯èŒããŠã©ã®ãããªåŒ·ã¿ãæã£ãŠããã®ããæããã«ããããšãã§ããŸãããŸãã競åä»ç€Ÿã®æŠç¥ãåèã«ããªãããèªç€Ÿã®æŠç¥ãæ¹åããããšãå¯èœã«ãªããŸãã
CompanyïŒèªç€ŸïŒåæ
CompanyïŒèªç€ŸïŒåæã§ã¯ãèªç€Ÿã®çµå¶è³æºã匷ã¿ã匱ã¿ã詳现ã«åæããŸãããã®åæãéããŠãèªç€Ÿãæã€ç¬èªã®äŸ¡å€ãæ確ã«ããããã掻ãããããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããããšãéèŠã§ãã
èªç€Ÿåæãè¡ãéã«ã¯ã以äžã®ç¹ã«æ³šç®ããŸãã
- èªç€Ÿã®çµå¶ç念ãããžã§ã³
- èªç€Ÿã®è²¡åç¶æ³ãçµå¶è³æº
- èªç€Ÿã®è£œåããµãŒãã¹ã®ç¹åŸŽã匷ã¿
- èªç€Ÿã®çµç¹äœå¶ãããžãã¹ããã»ã¹
ãããã®æ å ±ãåéã»åæããããšã§ãèªç€Ÿãæã€ç¬èªã®äŸ¡å€ãæ確ã«ããããšãã§ããŸããèªç€Ÿã®åŒ·ã¿ã掻ããã€ã€ã匱ã¿ãè£ããããªããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããããšãéèŠã§ãã
CollaboratorïŒååè ïŒåæ
CollaboratorïŒååè ïŒåæã§ã¯ãèªç€Ÿã®ããžãã¹ã«é¢ããååè ãååŒå ã®ç¶æ³ã詳现ã«åæããŸãããã®åæãéããŠãååè ãšã®é¢ä¿æ§ã匷åããå¹æçãªããŒãããŒã·ãããæ§ç¯ããããšãéèŠã§ãã
ååè åæãè¡ãéã«ã¯ã以äžã®ç¹ã«æ³šç®ããŸãã
- ååè ã®äºæ¥å 容ãçµå¶ç¶æ³
- ååè ãšã®ååŒé¢ä¿ãå¥çŽå 容
- ååè ãšã®å ±åäºæ¥ãææºã®å¯èœæ§
- ååè ããã®æ å ±ãããŠããŠã®ç²åŸæ¹æ³
ãããã®æ å ±ãåéã»åæããããšã§ãååè ãšã®é¢ä¿æ§ã匷åããWin-Winã®é¢ä¿ãæ§ç¯ããããšãã§ããŸãããŸããååè ãšã®é£æºãéããŠãæ°ããªããžãã¹ãã£ã³ã¹ãçºæããããšãå¯èœã«ãªããŸãã
以äžãã4Cåæã®4ã€ã®èŠçŽ ã§ãã顧客åæã競ååæãèªç€Ÿåæãååè åæã®æŠèŠã§ãããããã®åæãç·åçã«è¡ãããšã§ãèªç€Ÿã®ããŒã±ãã£ã³ã°æŠç¥ãããå¹æçãªãã®ã«ããããšãã§ããŸããç¹ã«ã顧客ã®ããŒãºãç確ã«ææ¡ããèªç€Ÿã®åŒ·ã¿ã掻ãããªããã競åä»ç€Ÿãšã®å·®å¥åãå³ãããšãéèŠã§ãã
ãŸãã4Cåæãè¡ãéã«ã¯ãåèŠçŽ éã®é¢é£æ§ã«ã泚ç®ããå¿ èŠããããŸããäŸãã°ã顧客ã®ããŒãºãšèªç€Ÿã®åŒ·ã¿ãç §ããåãããããšã§ãèªç€Ÿã®è£œåããµãŒãã¹ã®æ¹åç¹ãæããã«ããããšãã§ããŸãããŸãã競åä»ç€Ÿã®æŠç¥ãšååè ã®ç¶æ³ãåæããããšã§ãæ°ããªåžå Žæ©äŒãçºèŠããããšãå¯èœã«ãªããŸãã
4Cåæã¯ãåžå Žç°å¢ã®å€åã«åãããŠå®æçã«å®æœããããšãéèŠã§ããç¹ã«ãããžã¿ã«æè¡ã®çºå±ã«ããã顧客ã®è¡åãå奜ãæ¥éã«å€åããŠããçŸåšã§ã¯ãåžžã«ææ°ã®æ å ±ãåéã»åæããããŒã±ãã£ã³ã°æŠç¥ã«åæ ãããŠããå¿ èŠããããŸãã
ããžãã¹ããŒãœã³ã«ãšã£ãŠã4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããäžã§æ¬ ãããªãåæææ³ã®äžã€ã§ããèªç€Ÿã®è£œåããµãŒãã¹ã顧客ã®ããŒãºãæºããã競åä»ç€Ÿãšå·®å¥åã§ãããããªããŒã±ãã£ã³ã°æœçãå®æœããããã«ã¯ã4Cåæã掻çšããããŒã¿ã«åºã¥ããææ決å®ãè¡ãããšãæ±ããããŸãã
4Cåæãå¹æçã«å®æœããããã«ã¯ã瀟å ã®æ§ã ãªéšéãšé£æºããæ å ±ãå ±æããããšãéèŠã§ããããŒã±ãã£ã³ã°éšéã ãã§ãªããå¶æ¥éšéã補åéçºéšéãçµå¶äŒç»éšéãªã©ãšãååããªãããåæçµæã掻çšããŠããããšãæ±ããããŸãã
ãã®ããã«ã4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ããå®è¡ãŸã§ãããžãã¹ã®æ§ã ãªå Žé¢ã§æŽ»çšã§ããéèŠãªåæææ³ã§ããèªç€Ÿã®äºæ¥é åã補åã»ãµãŒãã¹ã®ç¹æ§ã«åãããŠã4Cåæãæè»ã«ã¢ã¬ã³ãžããªãããããŒã¿ããªãã³ãªããŒã±ãã£ã³ã°ãå®è·µããŠããããšããããžãã¹ãæåã«å°ãéµãšãªãã§ãããã
4Cåæã®é²ãæ¹
4Cåæã®æºåãšæ å ±åé
4Cåæãå§ããåã«ããŸãèªç€Ÿã®çŸç¶ãææ¡ããåæã«å¿ èŠãªæ å ±ãåéããããšãéèŠã§ãã以äžã®ãããªæ å ±ãåéããŸãããã
- èªç€Ÿã®è£œåããµãŒãã¹ã®ç¹åŸŽã匷ã¿ã匱ã¿
- ã¿ãŒã²ãã顧客ã®å±æ§ãããŒãºã賌買è¡å
- 競åä»ç€Ÿã®è£œåããµãŒãã¹ãäŸ¡æ Œã販売ãã£ãã«ãåºå宣äŒæŽ»å
- ååäŒç€ŸãååŒå ã®äºæ¥å 容ãååŒé¢ä¿ãææºã®å¯èœæ§
- åžå Žååãæ¥çãã¬ã³ããæ³èŠå¶ã®å€æŽãªã©
ãããã®æ å ±ã¯ã瀟å ã®åéšéããåéããã ãã§ãªãã顧客ã¢ã³ã±ãŒããåžå Žèª¿æ»ã競åä»ç€Ÿã®åæãªã©ãå€éšãããç©æ¥µçã«åéããããšãéèŠã§ããåéããæ å ±ã¯ãæŽçã»åæããããããã«ãããŒã¿ããŒã¹åããŠãããšäŸ¿å©ã§ãã
4Cåæã®å®æœæé
æ å ±åéãå®äºãããããããã4Cåæãå®æœããŸãã以äžã®æé ã«æ²¿ã£ãŠãåæãé²ããŠãããŸãããã
- CustomerïŒé¡§å®¢ïŒåæïŒåéãã顧客æ å ±ãåºã«ãã¿ãŒã²ãã顧客ã®ããŒãºãè¡åãã¿ãŒã³ãåæããŸããèªç€Ÿã®è£œåããµãŒãã¹ãã©ã®ããã«é¡§å®¢ã®ããŒãºãæºãããããèããŸãããã
- CompetitorïŒç«¶åïŒåæïŒç«¶åä»ç€Ÿã®æ å ±ãåæããèªç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ãæ確ã«ããŸãã競åä»ç€Ÿãšã®å·®å¥åãã€ã³ããèŠã€ãã競äºåªäœæ§ã確ç«ããããã®æŠç¥ãç«æ¡ããŸãããã
- CompanyïŒèªç€ŸïŒåæïŒèªç€Ÿã®çµå¶è³æºãç¬èªã®äŸ¡å€ãåæããŸããèªç€Ÿã®åŒ·ã¿ãæ倧éã«æŽ»ããã€ã€ã匱ã¿ãè£ããããªããŒã±ãã£ã³ã°æŠç¥ãèããŸãããã
- CollaboratorïŒååè ïŒåæïŒååäŒç€ŸãååŒå ãšã®é¢ä¿æ§ãåæããWin-Winã®é¢ä¿æ§ç¯ãç®æããŸããååäŒç€Ÿãšã®é£æºã«ãããæ°ããªããžãã¹ãã£ã³ã¹ã暡玢ããŸãããã
4Cåæã®éçšã§ãåèŠçŽ éã®é¢é£æ§ã«ã泚ç®ããããšã倧åã§ããäŸãã°ã顧客ããŒãºãšèªç€Ÿã®åŒ·ã¿ãç §ããåãããŠã補åããµãŒãã¹ã®æ¹åç¹ãèŠã€ãããã競åä»ç€Ÿã®æŠç¥ãšååäŒç€Ÿã®ç¶æ³ãããæ°ããªåžå Žæ©äŒãçºèŠãããããããšãã§ããŸãã
4Cåæçµæã®æŽ»çšæ¹æ³
4Cåæã®çµæã¯ã以äžã®ãããªããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ãå®è¡ã«æŽ»çšããããšãã§ããŸãã
- 補åæŠç¥ïŒé¡§å®¢ããŒãºã«åããã補åã®æ¹åãæ°è£œåã®éçº
- äŸ¡æ ŒæŠç¥ïŒç«¶åä»ç€Ÿãšã®å·®å¥åãå³ãããã®äŸ¡æ Œèšå®
- ãã£ãã«æŠç¥ïŒé¡§å®¢ã®è³Œè²·è¡åã«åããã販売ãã£ãã«ã®éžæ
- ããã¢ãŒã·ã§ã³æŠç¥ïŒèªç€Ÿã®åŒ·ã¿ã蚎æ±ããå¹æçãªåºå宣äŒæŽ»å
- ããŒãããŒã·ããæŠç¥ïŒååäŒç€Ÿãšã®é£æºã«ããæ°ããªããžãã¹æ©äŒã®åµåº
4Cåæã®çµæã掻çšããéã¯ã瀟å ã®æ§ã ãªéšéãšæ å ±ãå ±æããé£æºããŠåãçµãããšãéèŠã§ããããŒã±ãã£ã³ã°éšéã ãã§ãªããå¶æ¥éšéã補åéçºéšéãçµå¶äŒç»éšéãªã©ãšãååããªãããåæçµæãå®éã®ããžãã¹ã«æŽ»ãããŠããããšãæ±ããããŸãã
ãŸãã4Cåæã¯å®æçã«å®æœããåžå Žç°å¢ã®å€åã«åãããŠæè»ã«ããŒã±ãã£ã³ã°æŠç¥ã調æŽããŠããããšã倧åã§ããç¹ã«ãããžã¿ã«æè¡ã®çºå±ã«ããã顧客ã®è¡åãå奜ãæ¥éã«å€åããŠããçŸåšã§ã¯ãåžžã«ææ°ã®æ å ±ãåéã»åæããã¹ããŒãã£ãŒã«å¯Ÿå¿ããŠããããšãæ±ããããŸãã
4Cåæãå¹æçã«æŽ»çšããããšã§ãèªç€Ÿã®è£œåããµãŒãã¹ã顧客ã®ããŒãºãç確ã«æãã競åä»ç€Ÿãšã®å·®å¥åãå®çŸããããžãã¹ãæåã«å°ãããšãã§ããã§ããããããžãã¹ããŒãœã³ã«ã¯ã4CåæãéããŠåŸãããç¥èŠããå®éã®ããŒã±ãã£ã³ã°æŽ»åã«åæ ãããŠããããšãæåŸ ãããŠããŸãã
4Cåæã®ã¡ãªãããšãã¡ãªãã
4Cåæãè¡ãã¡ãªãã
4Cåæãè¡ãã¡ãªããã¯ã以äžã®ãããªããšãæããããŸãã
- 顧客ã®ããŒãºãè¡åãã¿ãŒã³ãæ·±ãç解ã§ããïŒ4Cåæã® CustomerïŒé¡§å®¢ïŒåæãéããŠãã¿ãŒã²ãã顧客ã®ããŒãºã賌買è¡åã詳现ã«ææ¡ããããšãã§ããŸããããã«ããã顧客ã®æ±ãã䟡å€ãæäŸãã顧客æºè¶³åºŠãé«ããããšãå¯èœã«ãªããŸãã
- 競åä»ç€Ÿãšã®å·®å¥åãã€ã³ããæ確ã«ã§ããïŒCompetitorïŒç«¶åïŒåæã«ãããèªç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ã競åä»ç€Ÿãšæ¯èŒããŠæããã«ã§ããŸããèªç€Ÿã®ç¬èªæ§ãåªäœæ§ãèŠåºããå·®å¥åæŠç¥ãç«ãŠãããšã§ãåžå Žã§ã®ç«¶äºåãé«ããããŸãã
- èªç€Ÿã®åŒ·ã¿ã掻ãããããŒã±ãã£ã³ã°æŠç¥ãç«ãŠãããïŒCompanyïŒèªç€ŸïŒåæãéããŠãèªç€Ÿã®çµå¶è³æºãç¬èªã®äŸ¡å€ãå確èªã§ããŸããèªç€Ÿã®åŒ·ã¿ãæ倧éã«æŽ»ããã€ã€ã匱ã¿ãè£ããããªããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããããšã§ãå¹æçãªäºæ¥éå¶ãå¯èœãšãªããŸãã
- ååäŒç€Ÿãšã®Win-Winã®é¢ä¿æ§ç¯ã«ã€ãªããïŒCollaboratorïŒååè ïŒåæã«ãããååŒå ãååäŒç€Ÿãšã®é¢ä¿æ§ãèŠçŽãããšãã§ããŸããäºãã®åŒ·ã¿ã掻ããåããé¢ä¿ãç¯ãããšã§ãæ°ããªããžãã¹ãã£ã³ã¹ã®åµåºããå®å®çãªäºæ¥éå¶ã«ã€ãªããããŸãã
- ããŒã¿ã«åºã¥ããææ決å®ãã§ããïŒ4Cåæã§ã¯ã顧客ããŒã¿ãåžå ŽããŒã¿ãªã©ãæ§ã ãªæ å ±ãåéã»åæããŸãããããã®ããŒã¿ã掻çšããããšã§ãçµéšãåã«é Œãã®ã§ã¯ãªãã客芳çãªæ ¹æ ã«åºã¥ããææ決å®ãè¡ãããšãã§ããŸãã
4Cåæã®çæç¹ãšéç
4Cåæã¯éåžžã«æçšãªãã¬ãŒã ã¯ãŒã¯ã§ãããããã€ãã®çæç¹ãéçããããŸãã
- æ å ±åéãšåæã«æéãšã³ã¹ãããããïŒ4Cåæãå®æœããã«ã¯ã倧éã®æ å ±åéãšç·»å¯ãªåæãå¿ èŠã§ããç¹ã«ã顧客ããŒã¿ã®åéã競åä»ç€Ÿã®èª¿æ»ã«ã¯ãæéãšã³ã¹ããããããŸããäŒæ¥èŠæš¡ãäºç®ã«å¿ããŠãåæã®ç¯å²ãææ³ãé©åã«éžæããããšã倧åã§ãã
- åæçµæãå³åº§ã«ããžãã¹ã«åæ ãããããã§ã¯ãªãïŒ4Cåæã®çµæã¯ãããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ãææ決å®ã«åœ¹ç«ã¡ãŸãããããã ãã§ããã«ããžãã¹ã®ææã«ã€ãªããããã§ã¯ãããŸãããåæçµæãå®è¡ã«ç§»ãããã«ã¯ã瀟å ã®æ§ã ãªéšéã®ååãäžå¯æ¬ ã§ãã
- åžå Žç°å¢ã®å€åã«åãããŠæè»ã«èŠçŽãå¿ èŠãããïŒ4Cåæã¯ãããæç¹ã®åžå Žç°å¢ãåæãšããŠè¡ãããŸããããããç¹ã«ããžã¿ã«æ代ã®ä»æ¥ãåžå Žç°å¢ã¯æ¥éã«å€åããŠããŸããå®æçã«åæãèŠçŽããææ°ã®ç¶æ³ã«åãããŠæŠç¥ã調æŽããŠããããšãæ±ããããŸãã
- å®æ§çãªæ å ±ã®åæãé£ããïŒ4Cåæã§ã¯ãæ°å€åãããããŒã¿ãéèŠããåŸåããããŸãããããã顧客ã®ææ ã䟡å€èŠ³ãªã©ãå®æ§çãªæ å ±ãç¡èŠã§ããŸãããå®æ§çãªããŒã¿ã®åéãåæã«ã¯ã工倫ãå¿ èŠã§ãã
以äžã®ãããªçæç¹ã¯ãããŸããã4Cåæã®ã¡ãªããã¯éåžžã«å€§ãããšèšããŸãã4Cåæã®éçãç解ããäžã§ãèªç€Ÿã®ç¶æ³ã«åãããŠæè»ã«æŽ»çšããããšãéèŠã§ãã
4Cåæãå¹æçã«æŽ»çšããã³ã
4Cåæãå¹æçã«æŽ»çšããããã®ã³ããããã€ã玹ä»ããŸãã
- ç®çãæ確ã«ããïŒ4Cåæãå§ããåã«ãäœã®ããã«åæãè¡ãã®ããæ確ãªç®çãèšå®ããŸããããæŒ ç¶ãšåæãè¡ãã®ã§ã¯ãªããéæãããç®æšã«åããŠãå¿ èŠãªæ å ±ãçµã蟌ãããšã倧åã§ãã
- 瀟å ã®æ§ã ãªéšéãšé£æºããïŒ4Cåæã®å®æœã«ã¯ã瀟å ã®æ§ã ãªéšéã®ååãäžå¯æ¬ ã§ããç¹ã«ã顧客ããŒã¿ã®åéããåæçµæã®æŽ»çšã«ã¯ãå¶æ¥éšéãã«ã¹ã¿ããŒãµããŒãéšéãªã©ã顧客ãšçŽæ¥æ¥ããéšéãšã®é£æºãéèŠã§ãã
- å€éšã®ç¥èŠã掻çšããïŒèªç€Ÿå ã®æ å ±ã ãã§ãªããå€éšã®åžå Žèª¿æ»ããŒã¿ããå°é家ã®æèŠãªã©ãç©æ¥µçã«åãå ¥ããŸãããã瀟å ã®åžžèã«ãšãããããæ°ããèŠç¹ãåãå ¥ããããšã§ãåæã®è³ªãé«ããããšãã§ããŸãã
- å®æçã«èŠçŽããè¡ãïŒ4Cåæã¯ãäžåºŠè¡ãã°çµããã§ã¯ãããŸãããåžå Žç°å¢ãå€åããäžã§ãå®æçã«åæãèŠçŽããããŒã±ãã£ã³ã°æŠç¥ã調æŽããŠããããšãéèŠã§ããååæããšãå幎ããšãªã©ãèªç€Ÿã®ç¶æ³ã«åãããŠãé©åãªé »åºŠã§èŠçŽããè¡ããŸãããã
- åæçµæãå®è¡ã«ç§»ãïŒ4Cåæã®çµæããå®éã®ããŒã±ãã£ã³ã°æŽ»åã«åæ ãããããšãäœãã倧åã§ããåæçµæã瀟å ã§å ±æããå ·äœçãªã¢ã¯ã·ã§ã³ãã©ã³ãç«ãŠãŸããããPDCAãµã€ã¯ã«ãåããªãããç¶ç¶çã«æ¹åãå³ãããšãéèŠã§ãã
4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ç«æ¡ã«ãããŠéåžžã«æçãªãã¬ãŒã ã¯ãŒã¯ã§ãããããèªäœãç®çã§ã¯ãããŸããããããŸã§ããããžãã¹ã®ææã«ã€ãªããããã®æ段ãšããŠäœçœ®ã¥ããæŠç¥çã«æŽ»çšããŠããããšãæ±ããããŸããèªç€Ÿã®äºæ¥ç¹æ§ãçµå¶èª²é¡ã«åãããŠã4Cåæãæè»ã«ã¢ã¬ã³ãžããªãããããŒã¿ããªãã³ãªããŒã±ãã£ã³ã°ãå®è·µããŠãããŸãããã
ããžãã¹ããŒãœã³ã«ãšã£ãŠã4Cåæã¯ãåžå Žã®å€åã«å¯Ÿå¿ãã競äºåªäœã確ç«ããããã®éèŠãªã¹ãã«ãšèšããŸãã4Cåæã®æ¬è³ªãç解ããèªç€Ÿã®åŒ·ã¿ãæ倧éã«æŽ»ããããããæ¥ã ã®æ¥åã®äžã§å®è·µããŠããããšã倧åã§ãã4CåæãéããŠåŸãããç¥èŠãã瀟å ã®æ§ã ãªéšéãšå ±æããçµç¹å šäœã§ããŒã±ãã£ã³ã°åãé«ããŠããããšããããžãã¹æåã®éµãšãªãã§ãããã
4Cåæã®å¿çšäŸ
4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ãå®è¡ã«ãããŠãå¹ åºã掻çšã§ãããã¬ãŒã ã¯ãŒã¯ã§ããããã§ã¯ã4Cåæã®å ·äœçãªå¿çšäŸãããã€ã玹ä»ããŸãã
ããŒã±ãã£ã³ã°æŠç¥ãžã®å¿çš
4Cåæã¯ãããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ã«çŽæ¥çã«æŽ»ããããšãã§ããŸããäŸãã°ã顧客åæã®çµæãããã¿ãŒã²ãã顧客ã®ããŒãºãè¡åãã¿ãŒã³ãæããã«ããããã«åããã補åéçºã販売ãã£ãã«ã®éžæãè¡ãããšãã§ããŸãããŸãã競ååæã«ãããèªç€Ÿã®åŒ·ã¿ã掻ãããå·®å¥åæŠç¥ãç«ãŠãããšãå¯èœã§ãã
å ·äœçãªäºäŸãšããŠãããã¹ããŒãçšåã¡ãŒã«ãŒã§ã¯ã4CåæãéããŠãè¥å¹Žå±€ã®é¡§å®¢ãç°å¢æèã®é«ãŸãããããšã³ãã¬ã³ããªãŒãªè£œåãæ±ããŠããããšãçºèŠããŸãããããã§ããªãµã€ã¯ã«çŽ æã䜿çšããæ°è£œåã©ã€ã³ãç«ã¡äžããSNSãäžå¿ãšããããã¢ãŒã·ã§ã³æŽ»åãå±éããŸãããçµæãšããŠãè¥å¹Žå±€ã®é¡§å®¢ã®æ¯æãç²åŸãã売äžã倧ãã䌞ã°ãããšã«æåããŸããã
ååéçºãžã®å¿çš
4Cåæã¯ãæ°ååã®éçºãæ¢åååã®æ¹è¯ã«ã圹ç«ã¡ãŸãã顧客åæãéããŠã顧客ã®æœåšçãªããŒãºãäžæºç¹ãçºèŠããããã解決ãããããªååãéçºããããšãã§ããŸãããŸãã競ååæã«ãããä»ç€Ÿè£œåãšã®å·®å¥åãã€ã³ããæ確ã«ããèªç€Ÿè£œåã®åªäœæ§ãé«ããããšãå¯èœã§ãã
äŸãã°ãããã³ãŒããŒãã§ãŒã³åºã§ã¯ã4Cåæã®çµæããã顧客ãåºèã§ã®é·å± ãæãã§ããããšãããããŸãããããã§ãåºèã® Wi-Fi ç°å¢ãæŽåããã³ã³ã»ã³ããå¢èšãããšãšãã«ããã£ãããšãã€ããããœãã¡åžãå¢ãããŸããããŸãã競åä»ç€Ÿãšã®å·®å¥åãå³ãããããªãªãžãã«ã®ã³ãŒããŒè±ãéçºããå³ã®åªäœæ§ã蚎æ±ããŸããããããã®åãçµã¿ã«ããã顧客æºè¶³åºŠãåäžãããªããŒãçãå€§å¹ ã«äžæããŸããã
ãã©ã³ãã£ã³ã°ãžã®å¿çš
4Cåæã¯ããã©ã³ãã£ã³ã°æŠç¥ã®ç«æ¡ã«ã掻çšã§ããŸããèªç€ŸåæãéããŠãèªç€Ÿã®ç¬èªã®äŸ¡å€ã匷ã¿ãå確èªãããããåºã«ãã©ã³ãã³ã³ã»ãããèšå®ããããšãã§ããŸãããŸãã顧客åæã«ãããã¿ãŒã²ãã顧客ã®ã©ã€ãã¹ã¿ã€ã«ã䟡å€èŠ³ãç解ããå ±æãåŸããããããªãã©ã³ãã¡ãã»ãŒãžãçºä¿¡ããããšãå¯èœã§ãã
äŸãã°ãããå粧åãã©ã³ãã§ã¯ã4CåæãéããŠãã¿ãŒã²ãã顧客ã§ããåã女æ§ããä»äºãšå®¶åºã®äž¡ç«ã«æ©ãã§ããããšãããããŸãããããã§ããå¿ãã女æ§ãå¿æŽããããšãããã©ã³ãã³ã³ã»ãããèšå®ããæçã¡ã€ã¯ãææ¡ããååã©ã€ã³ãæå ¥ããŸããããŸããå ±åã家åºã®å€«å©Šãèµ·çšããåºåãã£ã³ããŒã³ãå±éãããã©ã³ããžã®å ±æãé«ããŸãããçµæãšããŠããã©ã³ãã®èªç¥åºŠãšå¥œæ床ãäžæãã売äžã倧ããå¢å ããŸããã
以äžã®ããã«ã4Cåæã¯ãããŒã±ãã£ã³ã°ãååéçºããã©ã³ãã£ã³ã°ãªã©ãããžãã¹ã®æ§ã ãªå Žé¢ã§å¿çšããããšãã§ããŸããéèŠãªã®ã¯ã4Cåæã§åŸãããç¥èŠããå ·äœçãªã¢ã¯ã·ã§ã³ã«ã€ãªããŠããããšã§ãã顧客ã®ããŒãºãæãã競åãšã®å·®å¥åãå³ããèªç€Ÿã®åŒ·ã¿ã掻ããããã®äžé£ã®ããã»ã¹ãã4Cåæã掻çšããªãããç¶ç¶çã«å®è·µããŠããããšããããžãã¹æåã®éµãšãªãã§ãããã
4Cåæã¯ãçµå¶ç°å¢ã倧ããå€åããäžã§ãäŒæ¥ãããŒã±ããå¿åã®çºæ³ãæã€ããã«ãä»åŸãŸããŸãéèŠã«ãªã£ãŠãããšèããããŸããç¹ã«ãããžã¿ã«æè¡ã®çºå±ã«ããã顧客ãšã®æ¥ç¹ãå€æ§åãã競äºãæ¿åããäžã§ã¯ã4CåæãéããŠåŸãããããŒã¿ããªãã³ã®ç¥èŠãã競äºåªäœã確ç«ããããã®æŠåšã«ãªããŸãã
ããžãã¹ããŒãœã³ã«ã¯ã4Cåæã®æ¬è³ªãç解ããèªç€Ÿã®ããžãã¹ã«ã©ã掻ãããããåžžã«èãã姿å¢ãæ±ããããŸãã4Cåæãå®è·µããããã«ã¯ã瀟å ã®æ§ã ãªéšéã®ååãäžå¯æ¬ ã§ããããŒã±ãã£ã³ã°éšéã ãã§ãªããå¶æ¥ã補åéçºãçµå¶äŒç»ãªã©ãæ§ã ãªéšéãé£æºãã4Cåæã§åŸãããç¥èŠãå ±æããå®è¡ã«ç§»ããŠããäœå¶ãäœãããšãéèŠã§ãã
ãŸãã4Cåæã¯ãäžåºŠè¡ãã°çµããã§ã¯ãããŸãããåžå Žç°å¢ãå»ã ãšå€åããäžã§ã¯ãå®æçã«4Cåæãå®æœããæŠç¥ãèŠçŽããŠããããšãæ±ããããŸãããã®éãéå»ã®æåäœéšã«ãšããããããšãªããåžžã«æ°ããèŠç¹ãåãå ¥ããªãããåæã®è³ªãé«ããŠããããšã倧åã§ãã
4Cåæã¯ãããžãã¹ã俯ç°çã«æããæŠç¥çã«èããäžã§ãéåžžã«æçãªãã¬ãŒã ã¯ãŒã¯ã§ããä»åŸã®ããžãã¹ã·ãŒã³ã«ãããŠã4Cåæã®éèŠæ§ã¯ããã«é«ãŸã£ãŠããã§ããããããžãã¹ããŒãœã³ã«ã¯ã4Cåæã®ã¹ãã«ã磚ããããŒã¿ã«åºã¥ãææ決å®ãè¡ããªãããããŒã±ããå¿åã®çºæ³ã§ãèªç€Ÿã®ç«¶äºåãé«ããŠããããšãæåŸ ãããŠããŸãã
ãŸãšã
4Cåæãšã¯ãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããäžã§éèŠãªåæãã¬ãŒã ã¯ãŒã¯ã§ã顧客ïŒCustomerïŒã競åïŒCompetitorïŒãèªç€ŸïŒCompanyïŒãååè ïŒCollaboratorïŒã®4ã€ã®èŠç¹ããåžå Žç°å¢ãåæããŸãã顧客ã®ããŒãºãç確ã«æãã競åãšã®å·®å¥åãã€ã³ããæ確ã«ããèªç€Ÿã®åŒ·ã¿ãæ倧éã«æŽ»ããããšãã§ããŸãããŸããååè ãšã®é¢ä¿æ§ãèŠçŽããWin-Winã®é¢ä¿æ§ç¯ã«ã€ãªããããŸãã4Cåæãå®è·µããã«ã¯ãç®çãæ確ã«ãã瀟å å€ã®æ å ±ãåéã»åæããå®æçã«èŠçŽããè¡ãããšã倧åã§ãã4Cåæã§åŸãããç¥èŠã¯ãããŒã±ãã£ã³ã°æŠç¥ãååéçºããã©ã³ãã£ã³ã°ãªã©ãæ§ã ãªå Žé¢ã§å¿çšã§ããŸããããžãã¹ããŒãœã³ã«ã¯ã4Cåæã®ã¹ãã«ã磚ããããŒã¿ããªãã³ã®ææ決å®ãè¡ããªãããããŒã±ããå¿åã®çºæ³ã§èªç€Ÿã®ç«¶äºåãé«ããŠããããšãæåŸ ãããŠããŸãã