è¿å¹Žãã¢ãã€ã«ã¢ããªåžå Žã®æ¥éãªæé·ã«äŒŽããã¢ããªå åºåã®éèŠæ§ãé«ãŸã£ãŠããŸããããããå¹æçãªåºåé ä¿¡ãå®çŸããã«ã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæãªããã«ãé©åãªã¿ãŒã²ãã£ã³ã°ãè¡ãå¿ èŠããããŸããããã§æ³šç®ãããŠããã®ããAIïŒäººå·¥ç¥èœïŒã掻çšããã¢ããªå åºåã®ææ³ã§ããæ¬èšäºã§ã¯ãAIãçšããã¢ããªå åºåã®ã¿ãŒã²ãã£ã³ã°æŠç¥ãå¹æ枬å®ãæé©åã®æ¹æ³ã«ã€ããŠè©³ãã解説ããŸããAIã®åãåããããšã§ããŠãŒã¶ãŒã®è¡åããŒã¿ãåæããäžäººã²ãšãã«æé©åãããåºåãé ä¿¡ããããšãå¯èœã«ãªããŸãããŸããæ©æ¢°åŠç¿ãçšããåºåå¹æã®äºæž¬ã¢ãã«æ§ç¯ãã¢ããªãã¥ãŒã·ã§ã³åæã«ããããŠãŒã¶ãŒè¡åã®å¯èŠåãªã©ãAIãªãã§ã¯ã®å é²çãªã¢ãããŒãã«ãããåºåã®ããã©ãŒãã³ã¹ãé£èºçã«åäžãããããšãã§ããã§ãããã
AIã掻çšããã¢ããªå åºåã®éèŠæ§
è¿å¹Žãã¢ãã€ã«ã¢ããªåžå Žã¯èããæé·ãéããŠãããããã«äŒŽãã¢ããªå åºåã®éèŠæ§ãé«ãŸã£ãŠããŸããAIã掻çšããã¢ããªå åºåã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããªãããå¹æçãªåºåé ä¿¡ãå®çŸããé©æ°çãªææ³ãšããŠæ³šç®ãéããŠããŸããæ¬èšäºã§ã¯ãAIã掻çšããã¢ããªå åºåã®éèŠæ§ã«ã€ããŠè©³ãã解説ããŸãã
ã¢ãã€ã«ã¢ããªåžå Žã®æé·ãšã¢ããªå åºåã®å¢å
ã¹ããŒããã©ã³ã®æ®åã«äŒŽããã¢ãã€ã«ã¢ããªåžå Žã¯æ¥éã«æ¡å€§ããŠããŸããå€ãã®äŒæ¥ãã¢ããªãéããŠãŠãŒã¶ãŒãšã€ãªããããµãŒãã¹ãæäŸããããã«ãªã£ãçµæãã¢ããªå åºåã®éèŠãé«ãŸã£ãŠããŸããã¢ããªå åºåã¯ããŠãŒã¶ãŒãã¢ããªã䜿çšããŠããéã«è¡šç€ºãããåºåã§ããããŠãŒã¶ãŒã®é¢å¿ãè¡åã«åºã¥ããŠã¿ãŒã²ãã£ã³ã°ãå¯èœã§ãã
ã¢ããªå åºåã®çš®é¡ã¯å€å²ã«ããããŸãã代衚çãªãã®ã«ã¯ä»¥äžã®ãããªãã®ããããŸãã
- ãããŒåºåïŒã¢ããªç»é¢ã®äžéšã«è¡šç€ºãããç»åãããã¹ãã®åºå
- ã€ã³ã¿ãŒã¹ãã£ã·ã£ã«åºåïŒã¢ããªã®ç»é¢å šäœãèŠãå šç»é¢åºå
- ãã€ãã£ãåºåïŒã¢ããªã®ã³ã³ãã³ãã«èªç¶ã«æº¶ã蟌ãããã«è¡šç€ºãããåºå
- åç»åºåïŒã¢ããªå ã§åçãããçãåç»åºå
ãããã®åºåã¯ããŠãŒã¶ãŒã®ã¢ããªäœéšã劚ããããšãªããå¹æçã«ååããµãŒãã¹ãããã¢ãŒã·ã§ã³ããããšãã§ããŸããã¢ããªå åºåã¯ããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ããé«ããåçãå¢å ãããéèŠãªæ段ãšãªã£ãŠããŸãã
AIãã¢ããªå åºåã«ããããé©æ°çãªå€å
AIã¯ãã¢ããªå åºåã«é©æ°çãªå€åããããããŠããŸããAIã掻çšããããšã§ããŠãŒã¶ãŒã®è¡åãå奜ãåæããæé©ãªåºåãé ä¿¡ããããšãå¯èœã«ãªããŸãã以äžã¯ãAIãã¢ããªå åºåã«äžãã圱é¿ã®äžéšã§ãã
- ã¿ãŒã²ãã£ã³ã°ã®ç²ŸåºŠåäžïŒAIã¯èšå€§ãªãŠãŒã¶ãŒããŒã¿ãåæãããŠãŒã¶ãŒã®èå³é¢å¿ã«åãããåºåãé ä¿¡ã§ããŸããããã«ãããåºåã®ã¯ãªãã¯çã転æçãåäžããŸãã
- ããŒãœãã©ã€ãºãããåºåäœéšïŒAIãçšããŠãŠãŒã¶ãŒã®è¡åãã¿ãŒã³ãåŠç¿ããããšã§ãäžäººã²ãšãã«æé©åãããåºåã衚瀺ã§ããŸããããã«ããããŠãŒã¶ãŒã¯èªåã«é¢é£æ§ã®é«ãåºåãèŠãããšãã§ããåºåã®å¹æãé«ãŸããŸãã
- ãªã¢ã«ã¿ã€ã ã®åºåæé©åïŒAIã¯åºåã®ããã©ãŒãã³ã¹ããªã¢ã«ã¿ã€ã ã§åæããå³åº§ã«æé©åãè¡ãããšãã§ããŸããããã«ãããåºåäºç®ãæ倧éã«æŽ»çšããããé«ãROIãéæããããšãå¯èœã§ãã
- åºåã¯ãªãšã€ãã£ãã®èªåçæïŒAIãçšããŠåºåã¯ãªãšã€ãã£ããèªåçæããããšã§ãæéããããã«å€æ§ãªåºåããªãšãŒã·ã§ã³ãäœæã§ããŸããããã«ãããåºåã®å¹æãé«ããªãããå¶äœã³ã¹ããåæžããããšãã§ããŸãã
AIã掻çšããã¢ããªå åºåã¯ãåŸæ¥ã®åºåææ³ãããé«åºŠãªã¿ãŒã²ãã£ã³ã°ãšããŒãœãã©ã€ãŒãŒã·ã§ã³ãå®çŸããåºåå¹æãæ倧åããããšãã§ããŸããä»åŸãAIã掻çšããã¢ããªå åºåã¯ãã¢ãã€ã«ã¢ããªåžå Žã«ãããŠäžå¯æ¬ ãªååšã«ãªããšäºæ³ãããŸãã
ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããAI掻çšã®å¿ èŠæ§
ã¢ããªå åºåã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã«å€§ããªåœ±é¿ãäžããŸããäžé©åãªåºåãé床ãªåºå衚瀺ã¯ããŠãŒã¶ãŒã®æºè¶³åºŠãäžããã¢ããªã®äœ¿çšãæ§ããããå¯èœæ§ããããŸããAIã掻çšããããšã§ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæãªãããšãªããå¹æçãªåºåé ä¿¡ãè¡ãããšãã§ããŸãã
以äžã¯ãAIã掻çšããŠãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããæ¹æ³ã®äŸã§ãã
æ¹æ³ | 説æ |
---|---|
åºåã®é衚瀺ãªãã·ã§ã³ | ãŠãŒã¶ãŒãåºåãé衚瀺ã«ã§ãããªãã·ã§ã³ãæäŸãããŠãŒã¶ãŒã®éžæã«åºã¥ããŠåºå衚瀺ãå¶åŸ¡ããã |
åºåã®æé©ãªé 眮 | AIãçšããŠãŠãŒã¶ãŒã®è¡åãã¿ãŒã³ãåæããåºåãæé©ãªäœçœ®ãã¿ã€ãã³ã°ã§è¡šç€ºããã |
åºåã®é »åºŠå¶åŸ¡ | åããŠãŒã¶ãŒã«å¯ŸããŠåãåºåãé »ç¹ã«è¡šç€ºãããªããããAIãçšããŠåºåã®è¡šç€ºé »åºŠãæé©åããã |
ãã€ãã£ãåºåã®æŽ»çš | ã¢ããªã®ãã¶ã€ã³ã«èªç¶ã«æº¶ã蟌ããã€ãã£ãåºåã掻çšãããŠãŒã¶ãŒã®èŠç·ã劚ããªãåºå衚瀺ãå®çŸããã |
AIã掻çšããã¢ããªå åºåã¯ããŠãŒã¶ãŒã®ããŒãºãè¡åãç解ããæé©ãªåºåäœéšãæäŸããããšãã§ããŸããããã«ããããŠãŒã¶ãŒã®æºè¶³åºŠãé«ããã¢ããªã®ãšã³ã²ãŒãžã¡ã³ããåäžãããããšãå¯èœã§ããã¢ããªéçºè ãåºåäž»ã¯ãAIã掻çšããŠãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæåªå ã«èããåºåæŠç¥ãç«ãŠãå¿ èŠããããŸãã
AIã掻çšããã¢ããªå åºåã¯ãã¢ãã€ã«ã¢ããªåžå Žã«ãããŠå€§ããªå¯èœæ§ãç§ããŠããŸãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããªãããå¹æçãªåºåé ä¿¡ãå®çŸããããã«ã¯ãAIã®å°å ¥ãäžå¯æ¬ ã§ããäŒæ¥ã¯ãAIã掻çšããã¢ããªå åºåæŠç¥ãç©æ¥µçã«åãå ¥ãããŠãŒã¶ãŒãšã®é¢ä¿æ§ã匷åããŠããããšãæ±ããããŸããä»åŸãAIãã¢ããªå åºåã«ããããé©æ°çãªå€åã«æ³šç®ãéãŸãã§ãããã
AIãçšããã¢ããªå åºåã®ã¿ãŒã²ãã£ã³ã°æŠç¥
ã¢ããªå åºåã«ãããAIã®æŽ»çšã¯ãã¿ãŒã²ãã£ã³ã°ã®ç²ŸåºŠãé£èºçã«åäžãããå¹æçãªåºåé ä¿¡ãå®çŸããŸããããã§ã¯ãAIãçšããã¢ããªå åºåã®ã¿ãŒã²ãã£ã³ã°æŠç¥ã«ã€ããŠè©³ãã解説ããŸãã
ãŠãŒã¶ãŒã®è¡åããŒã¿ãAIã§åæãæé©ãªåºåãé ä¿¡
AIã掻çšããããšã§ããŠãŒã¶ãŒã®è¡åããŒã¿ã詳现ã«åæããäžäººã²ãšãã«æé©åãããåºåãé ä¿¡ããããšãå¯èœã«ãªããŸããAIã¢ã«ãŽãªãºã ã¯ããŠãŒã¶ãŒã®ã¢ããªå ã§ã®è¡åå±¥æŽãé²èŠ§å±¥æŽãæ€çŽ¢å±¥æŽãªã©ã®èšå€§ãªããŒã¿ã解æãããŠãŒã¶ãŒã®èå³é¢å¿ãæšå®ããŸããããã«ããããŠãŒã¶ãŒã«ãšã£ãŠé¢é£æ§ã®é«ãåºåãæäŸããåºåã®ã¯ãªãã¯çã転æçãå€§å¹ ã«æ¹åããããšãã§ããŸãã
äŸãã°ããã¡ãã·ã§ã³ã¢ããªãé »ç¹ã«å©çšãããŠãŒã¶ãŒã«ã¯ãææ°ã®ãã¬ã³ãã¢ã€ãã ãã»ãŒã«ã®æ å ±ãå«ãåºåã衚瀺ããããšãã§ããŸããäžæ¹ãã²ãŒã ã¢ããªã奜ããŠãŒã¶ãŒã«ã¯ãæ°äœã²ãŒã ã®çŽ¹ä»ãéå®ã¢ã€ãã ã®åºåãé ä¿¡ãããšãã£ãå ·åã§ããAIã掻çšããããšã§ããŠãŒã¶ãŒã®å奜ã«åãããåºåãæäŸããåºåå¹æãæ倧åããããšãå¯èœã«ãªããŸãã
ãªã¢ã«ã¿ã€ã ã§ã®ãªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ããŒã·ã§ã³ã®å®çŸ
AIãçšããã¢ããªå åºåã®ããäžã€ã®å©ç¹ã¯ããªã¢ã«ã¿ã€ã ã§ã®ãªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ããŒã·ã§ã³ãå¯èœã«ãªãããšã§ãããªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ããŒã·ã§ã³ãšã¯ããŠãŒã¶ãŒãç¹å®ã®åºæºã«åºã¥ããŠã°ã«ãŒãåãããããšãæããŸããAIã¢ã«ãŽãªãºã ã¯ããŠãŒã¶ãŒã®è¡åãã¿ãŒã³ãå±æ§ãåæããèªåçã«ã»ã°ã¡ã³ããäœæããŸããããã«ãããåºåäž»ã¯ç¹å®ã®ã»ã°ã¡ã³ãã察象ãšããåºåãã£ã³ããŒã³ãå¹ççã«å®æœã§ããŸãã
äŸãã°ãAIãã20代ã®å¥³æ§ã§ããã¥ãŒãã£ãŒé¢é£ã®ã¢ããªãé »ç¹ã«å©çšãããŠãŒã¶ãŒããšããã»ã°ã¡ã³ããèå¥ããå Žåãå粧åãã©ã³ãã¯ãã®ã»ã°ã¡ã³ãã察象ãšããåºåãé ä¿¡ããããšãã§ããŸãããªã¢ã«ã¿ã€ã ã»ã°ã¡ã³ããŒã·ã§ã³ã«ããããŠãŒã¶ãŒã®è¡åãå±æ§ã®å€åã«åãããŠãåçã«åºåã¿ãŒã²ãã£ã³ã°ã調æŽããããšãå¯èœã§ãã
ãã€ãããã¯ã¯ãªãšã€ãã£ãæé©åã«ããåºåããã©ãŒãã³ã¹åäž
AIã掻çšããã¢ããªå åºåã®ããäžã€ã®é©æ°çãªææ³ã¯ããã€ãããã¯ã¯ãªãšã€ãã£ãæé©åïŒDCOïŒã§ããDCOã¯ãAIãçšããŠåºåã¯ãªãšã€ãã£ããèªåçã«æé©åããæè¡ã§ããAIã¢ã«ãŽãªãºã ã¯ããŠãŒã¶ãŒã®åå¿ãåæããåºåã®ç»åãããã¹ããã¬ã€ã¢ãŠããªã©ãèªåçã«èª¿æŽããããšã§ãæãå¹æçãªåºåããªãšãŒã·ã§ã³ãçæããŸãã
äŸãã°ãAIããç·è²ã®èæ¯ã«çœãããã¹ãã䜿çšããåºåããç¹å®ã®ãŠãŒã¶ãŒã»ã°ã¡ã³ãã«é«ãå¹æã瀺ãããšãåŠç¿ããå Žåããã®ã»ã°ã¡ã³ãã«å¯ŸããŠèªåçã«æé©åãããåºåãé ä¿¡ããŸããDCOã«ãããæåã§ã®åºåå¶äœã®æéãå€§å¹ ã«åæžããªãããããŒãœãã©ã€ãºãããåºåäœéšãæäŸããããšãã§ããŸãã
AIãçšããã¢ããªå åºåã®ã¿ãŒã²ãã£ã³ã°æŠç¥ã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããªãããåºåäž»ã«ãšã£ãŠå¹æçãªåºåé ä¿¡ãå®çŸããŸããè¡åããŒã¿ã®åæããªã¢ã«ã¿ã€ã ã»ã°ã¡ã³ããŒã·ã§ã³ããã€ãããã¯ã¯ãªãšã€ãã£ãæé©åãªã©ã®ææ³ãçµã¿åãããããšã§ãã¢ããªå åºåã®å¯èœæ§ãæ倧éã«åŒãåºãããšãã§ããã§ããããä»åŸãAIã掻çšããã¢ããªå åºåã¯ãã¢ãã€ã«ããŒã±ãã£ã³ã°ã®äž»æµã«ãªããšäºæ³ãããŸãã
AIã«ããã¢ããªå åºåã®å¹æ枬å®ãšæé©å
AIã掻çšããã¢ããªå åºåã®å¹æ枬å®ãšæé©åã¯ãåºåãã£ã³ããŒã³ã®æåã«æ¬ ãããªãèŠçŽ ã§ããæ©æ¢°åŠç¿ã¢ã«ãŽãªãºã ãçšããŠåºåå¹æãäºæž¬ãããŠãŒã¶ãŒè¡åãå¯èŠåããããšã§ãåºåè²»çšå¯Ÿå¹æïŒROASïŒãæ倧åããããšãã§ããŸããããã§ã¯ãAIã«ããã¢ããªå åºåã®å¹æ枬å®ãšæé©åã®æ¹æ³ã«ã€ããŠè©³ãã解説ããŸãã
æ©æ¢°åŠç¿ã掻çšããåºåå¹æã®äºæž¬ã¢ãã«æ§ç¯
æ©æ¢°åŠç¿ã¢ã«ãŽãªãºã ãçšããŠãéå»ã®åºåããŒã¿ããåºåå¹æãäºæž¬ããã¢ãã«ãæ§ç¯ããããšãã§ããŸãããã®ã¢ãã«ã¯ããŠãŒã¶ãŒã®è¡åå±¥æŽãåºåã¯ãªãšã€ãã£ãã®ç¹åŸŽãé ä¿¡æé垯ãªã©ã®æ§ã ãªå€æ°ãèæ ®ããåºåã®ã¯ãªãã¯çïŒCTRïŒã転æçïŒCVRïŒãäºæž¬ããŸããäºæž¬ã¢ãã«ã掻çšããããšã§ãåºåãã£ã³ããŒã³ã®çµæãäºåã«ææ¡ããæé©ãªåºåé ä¿¡æŠç¥ãç«ãŠãããšãå¯èœã«ãªããŸãã
äŸãã°ãæ©æ¢°åŠç¿ã¢ãã«ãããŠãŒã¶ãŒAã«ã¯ãå¹³æ¥ã®ååŸã«ãããŒåºåã衚瀺ãããšé«ãCTRãèŠèŸŒããããšäºæž¬ããå Žåããã®ãŠãŒã¶ãŒã«å¯ŸããŠé©åãªã¿ã€ãã³ã°ã§åºåãé ä¿¡ããããšãã§ããŸããåºåå¹æã®äºæž¬ã¢ãã«ã¯ãåºåäºç®ã®æé©åãããã£ã³ããŒã³ã®æ¹åã«åœ¹ç«ã¡ãŸãã
ã¢ããªãã¥ãŒã·ã§ã³åæã§ãŠãŒã¶ãŒè¡åãå¯èŠå
ã¢ããªãã¥ãŒã·ã§ã³åæã¯ããŠãŒã¶ãŒã®è¡åã远跡ããåºåæ¥è§Šããã³ã³ããŒãžã§ã³ïŒææïŒã«è³ããŸã§ã®éçšãå¯èŠåããææ³ã§ããã¢ããªå åºåã«ãããã¢ããªãã¥ãŒã·ã§ã³åæã§ã¯ããŠãŒã¶ãŒãåºåãèŠãåŸãã¢ããªå ã§ã©ã®ãããªè¡åãåã£ãã®ãã詳现ã«åæããŸããããã«ãããåºåã®å¹æãæ£ç¢ºã«æž¬å®ããåºåã¯ãªãšã€ãã£ããã¿ãŒã²ãã£ã³ã°ã®æ¹åç¹ãæããã«ããããšãã§ããŸãã
äŸãã°ãã¢ããªãã¥ãŒã·ã§ã³åæã®çµæãããããŒåºåAãèŠããŠãŒã¶ãŒã®80%ããåºåã¯ãªãã¯åŸã«ååããŒãžã蚪åãã30%ãè³Œå ¥ã«è³ã£ãããšããããŒã¿ãåŸããããšããŸãããã®æ å ±ãåºã«ããããŒåºåAã®é ä¿¡é »åºŠãå¢ãããããååããŒãžã®æ¹åãè¡ãããšã§ãåºåå¹æãé«ããããšãã§ããŸãã
AIã«ããèªåå ¥æ調æŽã§ROASïŒåºåè²»çšå¯Ÿå¹æïŒãæ倧å
AIã掻çšããèªåå ¥æ調æŽã¯ãROASïŒåºåè²»çšå¯Ÿå¹æïŒãæ倧åããããã®åŒ·åãªææ³ã§ããæ©æ¢°åŠç¿ã¢ã«ãŽãªãºã ãåºåã®ããã©ãŒãã³ã¹ããªã¢ã«ã¿ã€ã ã§åæããå ¥æäŸ¡æ Œãèªåçã«èª¿æŽããããšã§ãåºåäºç®ãæé©ã«é åããããšãã§ããŸããèªåå ¥æ調æŽã«ãããæåã§ã®å ¥æ管çã®æéãçããªãããé«ãROASãéæããããšãå¯èœã§ãã
äŸãã°ãAIãããŠãŒã¶ãŒã»ã°ã¡ã³ãAã«å¯Ÿããåºåã®å ¥æäŸ¡æ Œã10%äžãããšãROASã20%æ¹åããããšå€æããå Žåãèªåçã«å ¥æäŸ¡æ Œã調æŽããŸããããã«ãããåºåäž»ã¯åžžã«æé©ãªå ¥ææŠç¥ãå®è¡ããåºåè²»çšãå¹æçã«æŽ»çšããããšãã§ããŸãã
ã¢ããªå åºåã«ãããAIã®æŽ»çšã¯ãå¹æ枬å®ãšæé©åã®åéã§å€§ããªå€é©ããããããŠããŸããæ©æ¢°åŠç¿ã«ããåºåå¹æã®äºæž¬ãã¢ããªãã¥ãŒã·ã§ã³åæã«ãããŠãŒã¶ãŒè¡åã®å¯èŠåãèªåå ¥æ調æŽã«ããROASæ倧åãªã©ãAIãé§äœ¿ããããšã§ãã¢ããªå åºåã®ããã©ãŒãã³ã¹ãé£èºçã«åäžãããããšãå¯èœã§ããåºåäž»ã¯ãAIã®åãæ倧éã«æŽ»çšããããŒã¿ããªãã³ãªåºåéçšãè¡ãããšã§ãã¢ããªå åºåã®å¹æãæ倧åããŠããããšãæ±ããããŸãã
AIã«ããã¢ããªå åºåã®å¹æ枬å®ãšæé©åã¯ãä»åŸãŸããŸãéèŠæ§ãé«ãŸãã§ããããåºåäž»ã¯ãAIã掻çšããå é²çãªææ³ãåãå ¥ããã¢ããªãŠãŒã¶ãŒãšã®ãšã³ã²ãŒãžã¡ã³ããæ·±ããªãããããžãã¹ã®æé·ãå éãããŠããå¿ èŠããããŸããAIãšã¢ããªå åºåã®èåããã¢ãã€ã«ããŒã±ãã£ã³ã°ã®æªæ¥ãåãæããŠãããšæåŸ ãããŸãã
以äžããAIã«ããã¢ããªå åºåã®å¹æ枬å®ãšæé©åã«ã€ããŠè§£èª¬ããå 容ãšãªããŸããæ©æ¢°åŠç¿ãã¢ããªãã¥ãŒã·ã§ã³åæãèªåå ¥æ調æŽãªã©ãAIã掻çšããæ§ã ãªææ³ãçµã¿åãããããšã§ãã¢ããªå åºåã®ããã©ãŒãã³ã¹ãæ倧éã«åŒãåºãããšãã§ããŸããåºåäž»ã¯ããããã®æè¡ãç©æ¥µçã«å°å ¥ããããŒã¿ã«åºã¥ããææ決å®ãè¡ãããšãéèŠã§ããAIãšã¢ããªå åºåã®èåããã¢ãã€ã«ããŒã±ãã£ã³ã°ã®æ°ããªæ代ãåãæããŠããã§ãããã
ã¢ããªå åºåã¯ããŠãŒã¶ãŒãšã®çŽæ¥çãªã³ãã¥ãã±ãŒã·ã§ã³ãå¯èœã«ãã匷åãªããŒã«ã§ããAIã掻çšããããšã§ããŠãŒã¶ãŒã®è¡åãå奜ãæ·±ãç解ããäžäººã²ãšãã«æé©åãããåºåäœéšãæäŸããããšãã§ããŸããåºåäž»ã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæåªå ã«èããªãããAIã®åãåããŠå¹æçãªåºåé ä¿¡ãè¡ã£ãŠããå¿ èŠããããŸãã
ãŸããã¢ããªå åºåã®å¹æ枬å®ãšæé©åã«ãããŠã¯ããã©ã€ãã·ãŒã®ä¿è·ã«ãååãªé æ ®ãæ±ããããŸãããŠãŒã¶ãŒã®ããŒã¿ãé©åã«åãæ±ããéææ§ã確ä¿ããããšãéèŠã§ããAIã掻çšããéã«ã¯ãå«ççãªé æ ®ãæ ããããŠãŒã¶ãŒã®ä¿¡é Œãæãªããªããã泚æãå¿ èŠã§ãã
AIãšã¢ããªå åºåã®çµã¿åããã¯ãã¢ãã€ã«ããŒã±ãã£ã³ã°ã«å€§ããªå€é©ãããããå¯èœæ§ãç§ããŠããŸããåºåäž»ã¯ããã®å€åã®æ³¢ã«ä¹ããAIã®åãæ倧éã«æŽ»çšããããšã§ãã¢ããªå åºåã®å¹æãæ倧åããããžãã¹ã®æé·ãå éãããŠããããšãã§ããã§ããããAIã«ããã¢ããªå åºåã®å¹æ枬å®ãšæé©åã¯ãä»åŸãŸããŸãéèŠæ§ãé«ãŸããšäºæ³ãããŸããåºåæ¥çã®æªæ¥ãæ ãé©æ°çãªæè¡ãšããŠããã®ååããç®ãé¢ããŸããã
ãŸãšã
AIæèŒã¢ããªã§ã®å¹æçãªåºåå±éã¯ããŠãŒã¶ãŒäœéšã®åäžãšåºåããã©ãŒãã³ã¹ã®æ倧åãäž¡ç«ãããäžã§éåžžã«éèŠã§ããAIã掻çšããããšã§ããŠãŒã¶ãŒã®è¡åããŒã¿ã詳现ã«åæããäžäººã²ãšãã«æé©åãããåºåãé ä¿¡ããããšãã§ããŸãããŸãããªã¢ã«ã¿ã€ã ã§ã®ãªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ããŒã·ã§ã³ããã€ãããã¯ã¯ãªãšã€ãã£ãæé©åã«ãããåºåå¹æãé£èºçã«é«ããããšãå¯èœã§ããããã«ãæ©æ¢°åŠç¿ã«ããåºåå¹æã®äºæž¬ãã¢ããªãã¥ãŒã·ã§ã³åæã«ãããŠãŒã¶ãŒè¡åã®å¯èŠåãèªåå ¥æ調æŽã«ããROASæ倧åãªã©ãAIãé§äœ¿ããå é²çãªææ³ãåãå ¥ããããšã§ãã¢ããªå åºåã®ããã©ãŒãã³ã¹ãæ倧éã«åŒãåºããŸããAIãšã¢ããªå åºåã®èåã¯ãã¢ãã€ã«ããŒã±ãã£ã³ã°ã®æªæ¥ãåãæãéµãšãªãã§ãããã