è¿å¹Žãæ¥æ¬ã®å°æ¹ã§ã¯äººå£æžå°ãçµæžã®è¡°éãæ·±å»åããŠãããå°åã®æŽ»æ§åãå«ç·ã®èª²é¡ãšãªã£ãŠããŸãããã®å°æ¹åµçã«ãããŠãããã«æ¥ãæãã圹å²ã¯éåžžã«å€§ãããšèšããŸããããã«ã®å»ºèšãéå¶ã¯ãéçšã®åµåºãå°å äŒæ¥ãšã®ååŒãéããŠå°åçµæžã®æŽ»æ§åã«çŽçµããã ãã§ãªããå°åã®é åãçºä¿¡ããæ ç¹ãšããŠãæ©èœããŸããããããå°æ¹ã®ããã«æ¥çã¯éœåžéšã«æ¯ã¹ãŠå³ããçµå¶ç°å¢ã«ããã人å£æžå°ã«ããéèŠã®æžå°ã人æäžè¶³ã«ãã人件費ã®äžæãªã©ã®èª²é¡ã«çŽé¢ããŠããŸããããããäžã§ãå°åã®ç¹æ§ã掻ãããªãããããã«æ¥ãå°æ¹åµçã®äžç¿Œãæ ãããšãæ±ããããŠããŸããæ¬èšäºã§ã¯ãæ¥æ¬ã®ããã«æ¥ãå®çŸããå°æ¹åµçã«ã€ããŠåŸ¹åºçã«è§£èª¬ããå°å掻æ§åã«åããããžã§ã³ãææ¡ããŸãã
ã¯ããã« – ããã«æ¥ãšå°æ¹åµçã®é¢ä¿
è¿å¹Žãæ¥æ¬ã§ã¯å°æ¹åµçãéèŠãªèª²é¡ãšãªã£ãŠããŸããå°æ¹åµçãšã¯ãå°æ¹ã®äººå£æžå°ãçµæžã®è¡°éã«æ¯æ¢ãããããå°åã®æŽ»æ§åãå³ãããšãç®çãšããåãçµã¿ã§ãããã®å°æ¹åµçã«ãããŠãããã«æ¥ãæãã圹å²ã¯éåžžã«å€§ãããšèšããŸãã
ããã«æ¥ã¯ãå°åã®èŠ³å è³æºã掻çšããå°åçµæžã«å€§ããªåœ±é¿ãäžããç£æ¥ã§ããããã«ã®å»ºèšãéå¶ã¯ãå°åã®éçšãåµåºããå°å äŒæ¥ãšã®ååŒãéããŠå°åçµæžã掻æ§åãããŸãããŸããããã«ã¯å°åã®é åãçºä¿¡ããæ ç¹ãšããŠãæ©èœãã芳å 客ã®å¢å ã«ã€ãªãããŸãã
ããããå°æ¹ã®ããã«æ¥çã¯ãéœåžéšã«æ¯ã¹ãŠå³ããçµå¶ç°å¢ã«ãããŸãã人å£æžå°ã«ããéèŠã®æžå°ãã人æäžè¶³ã«ãã人件費ã®äžæãªã©ã課é¡ãšãªã£ãŠããŸããããããäžã§ãå°æ¹ã®ããã«æ¥çãæç¶çã«çºå±ããŠããããã«ã¯ãå°åã®ç¹æ§ã掻ãããç¬èªã®åãçµã¿ãå¿ èŠäžå¯æ¬ ã§ãã
å°æ¹åµçãšã¯äœã
å°æ¹åµçãšã¯ãå°æ¹ã®äººå£æžå°ãçµæžã®è¡°éã«æ¯æ¢ãããããå°åã®æŽ»æ§åãå³ãããšãç®çãšããåãçµã¿ã®ããšãæããŸããå ·äœçã«ã¯ã以äžã®ãããªæœçãå«ãŸããŸãã
- å°åè³æºã掻çšããç£æ¥æ¯è
- 移äœã»å®äœã®ä¿é²
- åè²ãŠæ¯æŽã®å å®
- å°åã³ãã¥ããã£ã®ç¶æã»æŽ»æ§å
- å°åãã©ã³ãã®ç¢ºç«
å°æ¹åµçã¯ãåœãèªæ²»äœã ãã§ãªããæ°éäŒæ¥ãå°åäœæ°ãäžäœãšãªã£ãŠåãçµãã¹ã課é¡ã§ããå°åã®ç¹æ§ã掻ãããªãããæ§ã ãªäž»äœãé£æºããŠå°æ¹åµçã«åãçµãããšãéèŠãšãªããŸãã
ããã«æ¥ãå°æ¹åµçã«æãã圹å²
ããã«æ¥ã¯ãå°æ¹åµçã«ãããŠéèŠãªåœ¹å²ãæ ã£ãŠããŸãã以äžã®ãããªç¹ã§ãããã«æ¥ã¯å°åã®æŽ»æ§åã«è²¢ç®ããããšãã§ããŸãã
- éçšã®åµåº
ããã«ã®å»ºèšãéå¶ã«ã¯ãå€ãã®äººæãå¿ èŠãšãªããŸããå°å ã®éçšãåµåºããå°åçµæžã®æŽ»æ§åã«ã€ãªãããŸãã - å°å
äŒæ¥ãšã®ååŒ
ããã«ã®éå¶ã«ã¯ãé£æãååãªã©æ§ã ãªç©åãå¿ èŠãšãªããŸããå°å äŒæ¥ããã®èª¿éãéããŠãå°åçµæžã®æŽ»æ§åã«ã€ãªãããŸãã - 芳å
客ã®èªèŽ
é åçãªããã«ã¯ãå°åã®èŠ³å è³æºãšããŠãæ©èœããŸãã芳å 客ã®å¢å ã¯ãå°åçµæžã®æŽ»æ§åã«ã€ãªãããŸãã - å°åã®é
åçºä¿¡
ããã«ã¯ãå°åã®æåãäŒçµ±ãçºä¿¡ããæ ç¹ãšããŠãæ©èœããŸããå°åãã©ã³ãã®ç¢ºç«ã«ã€ãªãããŸãã
ãã®ããã«ãããã«æ¥ã¯å°æ¹åµçã«ãããŠå€é¢çãªåœ¹å²ãæããããšãã§ããŸããå°åã®ç¹æ§ã掻ãããããã«éå¶ãè¡ãããšã§ãå°åã®æŽ»æ§åã«å€§ããè²¢ç®ããããšãå¯èœã§ãã
ããã«æ¥çã®çŸç¶ãšèª²é¡
å°æ¹ã®ããã«æ¥çã¯ãéœåžéšã«æ¯ã¹ãŠå³ããçµå¶ç°å¢ã«ãããŸãã以äžã®ãããªèª²é¡ãæããããŸãã
- 人å£æžå°ã«ããéèŠã®æžå°
- 人æäžè¶³ã«ãã人件費ã®äžæ
- èæœåããæœèšã®æ¹ä¿®ã»åæè³ã®å¿ èŠæ§
- ã€ã³ããŠã³ãéèŠã®åã蟌ã¿
- OTAãžã®äŸå床ã®é«ãŸã
ãããã課é¡ã«å¯Ÿå¿ããããã«ã¯ã以äžã®ãããªåãçµã¿ãå¿ èŠãšãªããŸãã
èª²é¡ | åãçµã¿ |
---|---|
人å£æžå°ã«ããéèŠã®æžå° | å°åã®é åã掻ãããé客æœçã®å®æœ |
人æäžè¶³ã«ãã人件費ã®äžæ | æ¥åã®å¹çåãåŸæ¥å¡ã®åŸ éæ¹å |
èæœåããæœèšã®æ¹ä¿®ã»åæè³ã®å¿ èŠæ§ | èšç»çãªèšåæè³ãå ¬çæ¯æŽã®æŽ»çš |
ã€ã³ããŠã³ãéèŠã®åã蟌㿠| å€èšèªå¯Ÿå¿ãå€åœäººåããµãŒãã¹ã®å å® |
OTAãžã®äŸå床ã®é«ãŸã | èªç€ŸäºçŽãµã€ãã®åŒ·åã顧客ãšã®çŽæ¥çãªé¢ä¿æ§ç¯ |
å°æ¹ã®ããã«æ¥çãæç¶çã«çºå±ããŠããããã«ã¯ããããã課é¡ã«çæ¯ã«åãåããå°åã®ç¹æ§ã掻ãããç¬èªã®åãçµã¿ãé²ããŠããããšãæ±ããããŸããå°åãšã®é£æºãæ·±ããå°æ¹åµçã®äžç¿Œãæ ãããšã§ãããã«æ¥çèªèº«ã®çºå±ã«ãã€ãªããã§ãããã
ããã«æ¥ãå°æ¹åµçã«äžããã€ã³ãã¯ã
ããã«æ¥ãå°æ¹åµçã«äžããã€ã³ãã¯ãã¯ãå€å²ã«ããããŸããããã«ã®å»ºèšãéå¶ã¯ãå°åã®éçšåµåºãçµæžæŽ»æ§åã«çŽçµããã ãã§ãªãã芳å è³æºã®æŽ»çšãšé ååäžã«ãè²¢ç®ããŸãã以äžã§ã¯ãããã«æ¥ãå°æ¹åµçã«äžããå ·äœçãªåœ±é¿ã«ã€ããŠè©³ãã解説ããŠãããŸãã
éçšåµåºå¹æ
ããã«æ¥ã¯ãå°åã«ãããéèŠãªéçšåµåºæºãšãªã£ãŠããŸããæ°èŠããã«ã®å»ºèšãæ¢åããã«ã®æ¡åŒµã¯ã建èšæ¥ãèšåå·¥äºæ¥ãªã©ã®é¢é£ç£æ¥ã«å¯ŸããéèŠãåèµ·ããçæçãªéçšãçã¿åºããŸããããã«ãããã«ã®éå¶ã«ã¯ãããã³ãã¹ã¿ããã客宀ä¿ãæ飲éšéãªã©ãå€æ§ãªè·çš®ãå¿ èŠãšãããŸããããã«ã®éæ¥ã¯ãå°å äœæ°ã«ãšã£ãŠæ°ããªéçšæ©äŒãæäŸãã倱æ¥çã®æ¹åã人å£æµåºã®æå¶ã«å¯äžããŸãã
å ããŠãããã«æ¥ã¯ãå°åã®è¥è ã女æ§ã«ãšã£ãŠé åçãªè·å ŽãšãªãåŸãŸãããµãŒãã¹æ¥ãšããŠã®ããã«æ¥ã¯ãã³ãã¥ãã±ãŒã·ã§ã³èœåããã¹ãã¿ãªãã£ãã€ã³ããéèŠããããããããã®è³è³ªãæã€è¥è ã«ãšã£ãŠæŽ»èºã®å ŽãšãªããŸãããŸããããã«æ¥ã¯ãããŒãã¿ã€ã åŽåãæè»ãªå€å圢æ ãæäŸãããããããåè²ãŠäžã®å¥³æ§ãé«éœ¢è ã®å°±åŽæ©äŒã«ãã€ãªãããŸãã
å°åçµæžãžã®æ³¢åå¹æ
ããã«æ¥ã¯ãå°åçµæžã«å¯ŸããŠå€§ããªæ³¢åå¹æãæã£ãŠããŸããããã«ã®éå¶ã«ã¯ãé£æãååãæž æã»ã¡ã³ããã³ã¹ãªã©ã®æ§ã ãªåéã§å°å äŒæ¥ãšã®ååŒãçºçããŸããããã«ãå°å äŒæ¥ããç©æ¥µçã«èª¿éãè¡ãããšã§ãå°åå ã®çµæžåŸªç°ãä¿é²ãããå°åçµæžã®æŽ»æ§åã«ã€ãªãããŸãã
ãŸããããã«ã«å®¿æ³ãã芳å 客ã¯ã宿æ³è²»ä»¥å€ã«ã飲é£ãåç£åè³Œå ¥ãã¢ã¯ãã£ããã£åå ãªã©ãå°åå ã§æ§ã ãªæ¶è²»æŽ»åãè¡ããŸãã芳å 客ã®æ¶è²»ã¯ã飲é£åºãå°å£²åºã芳å æœèšãªã©ãå¹ åºãæ¥çš®ã«æ©æµããããããŸããããã«ã芳å 客ã®å£ã³ããSNSã§ã®çºä¿¡ã¯ãå°åã®ç¥å床åäžã«ãã€ãªãããæŽãªã芳å 客ã®åŒã³èŸŒã¿ã«å¯äžããŸãã
芳å è³æºã®æŽ»çšãšé ååäž
ããã«æ¥ã¯ãå°åã®èŠ³å è³æºã掻çšãããã®é åãé«ããäžã§éèŠãªåœ¹å²ãæãããŸããæŽå²ç建é ç©ãèªç¶æ¯èŠ³ãäŒçµ±æåãªã©ãå°åç¹æã®èŠ³å è³æºã掻ãããããã«ã¥ããã¯ããã®åå°ãªãã§ã¯ã®å®¿æ³äœéšãæäŸãã芳å å°ãšããŠã®ç«¶äºåãé«ããŸãããŸããããã«ãå°åã®æåãç¹ç£åãç©æ¥µçã«åãå ¥ããããšã§ãå°åã®é åãæ¥èšªè ã«äŒããçªå£ãšããŠãæ©èœããŸãã
ããã«ãããã«ã¯åãªã宿æ³æœèšã§ã¯ãªããã€ãã³ããã³ã³ãã³ã·ã§ã³ã®éå¬å ŽæãšããŠã掻çšã§ããŸãã倧èŠæš¡ãªããã«ã®ååšã¯ãMICEïŒMeeting, Incentive Travel, Convention, Exhibition/EventïŒã®èªèŽã«æå©ã«åããŸããMICEã®éå¬ã¯ã宿æ³éèŠã®åµåºã ãã§ãªããå°åã®ç¥å床åäžãæ°ããªããžãã¹æ©äŒã®åµåºã«ãã€ãªãããŸãã
å ããŠãããã«æ¥ã¯ã芳å ãŸã¡ã¥ããã®äžå¿çãªåœ¹å²ãæ ããŸããããã«ãæ ç¹ãšãã芳å ã«ãŒãã®èšå®ããå°åã®ä»ã®äºæ¥è ãšã®é£æºã«ãã芳å ååã®éçºã¯ãå°åå šäœã®èŠ³å é åãé«ããé客åã®åäžã«å¯äžããŸããããã«ãå°åã®ã³ãŒãã£ããŒã¿ãŒãšããŠæ©èœããããšã§ãå®æ°äžäœãšãªã£ã芳å æ¯èã®åãçµã¿ãä¿é²ãããŸãã
ãã®ããã«ãããã«æ¥ã¯éçšåµåºãå°åçµæžã®æŽ»æ§åã芳å è³æºã®æŽ»çšãšé ååäžãªã©ãå€é¢çã«å°æ¹åµçã«è²¢ç®ããŠããŸããå°åã®ç¹æ§ã掻ãããããã«éå¶ãè¡ãããšã§ãå°åã®æç¶çãªçºå±ã«å€§ããå¯äžããããšãã§ããã®ã§ããå°æ¹èªæ²»äœãDMOãªã©ã®é¢ä¿æ©é¢ãšé£æºããªãããããã«æ¥çãå°æ¹åµçã®äžç¿Œãæ ãããšãæåŸ ãããŠããŸãã
ãã ããããã«æ¥ã«ããå°æ¹åµçã®å®çŸã«ã¯ãããã€ãã®èª²é¡ãååšããŸãã人æ確ä¿ãèšåæè³ã®åé¡ãéèŠã®æ³¢åæ§ãªã©ãããã«çµå¶ãåãå·»ãç°å¢ã¯å³ãããå¢ããŠããŸãããããã®èª²é¡ã«å¯Ÿå¿ãã€ã€ãå°åã®ç¹æ§ã掻ãããããã«éå¶ãè¡ãããšãæ±ããããŸããå°åãšã®é£æºãæ·±ããå®æ°äžäœãšãªã£ãåãçµã¿ãé²ããããšã§ãããã«æ¥ãå°æ¹åµçã®åååãšãªãããšãæåŸ ãããŠããŸãã
ä»åŸãããã«æ¥çã«ã¯ãåãªã宿æ³æœèšãšããŠã§ã¯ãªããå°åã®äŸ¡å€åµé ã«è²¢ç®ããååšãšããŠã®åœ¹å²ãäžå±€æ±ããããã§ããããå°æ¹åµçã®éµãæ¡ãããã«æ¥ã®åãçµã¿ã«ãä»åŸã泚ç®ãéãŸãã«éããããŸããã
ããã«æ¥ã«ããå°æ¹åµçã®åãçµã¿
æ¥æ¬ã®å°æ¹åµçã«ãããŠãããã«æ¥ãæãã圹å²ã¯éåžžã«å€§ãããšèšããŸããããã«æ¥ã¯ãå°åã®èŠ³å è³æºã掻çšããéçšåµåºãçµæžæŽ»æ§åã«è²¢ç®ããããšã§ãå°æ¹ã®æç¶çãªçºå±ã«å¯äžããŠããŸããããã§ã¯ãããã«æ¥çãåãçµãå°æ¹åµçã®å ·äœçãªäºäŸã«ã€ããŠçŽ¹ä»ããŸãã
å°åãšé£æºããããã«éå¶
å°æ¹åµçã«åãçµãããã«ã®ç¹åŸŽãšããŠãå°åãšã®å¯æ¥ãªé£æºãæããããŸããããã«ãå°åã®èªæ²»äœãDMOïŒèŠ³å å°åã¥ããæ³äººïŒãå°å äŒæ¥ãªã©ãšååé¢ä¿ãç¯ãããšã§ãå°åå šäœã®èŠ³å æ¯èãçµæžæŽ»æ§åãå³ãããšãã§ããŸãã
äŸãã°ãåæµ·éã®ããæž©æ³å°ã§ã¯ãå°å èªæ²»äœãšããã«ã亀éäºæ¥è ãé£æºããæž©æ³ãšé£ãããŒãã«ãã芳å ããã¢ãŒã·ã§ã³ãå®æœããŠããŸããããã«ã¯å®¿æ³ãã©ã³ã®é æãæ å ±çºä¿¡ãæ åœããèªæ²»äœã¯è£å©éã®æäŸãåºå ±æ¯æŽãè¡ã£ãŠããŸããããããå®æ°äžäœã®åãçµã¿ã«ãããæž©æ³å°ã®ç¥å床åäžãšé客åã®åŒ·åã«ã€ãªããŠããŸãã
ãŸããæ²çžçã§ã¯ãå°å äŒæ¥ãšããã«ãé£æºããçç£åã掻çšããååéçºã販売ä¿é²ãè¡ã£ãŠããŸããããã«ã®ã¬ã¹ãã©ã³ã§çç£é£æã䜿çšããã¡ãã¥ãŒãæäŸãããã客宀ã«çç£å·¥èžåãèšçœ®ãããããããšã§ãå°åã®ç¹ç£åãPRããå°å çµæžã®æŽ»æ§åã«è²¢ç®ããŠããŸãã
å°å é£æã®æŽ»çšãšæçã®æäŸ
ããã«æ¥ã«ããå°æ¹åµçã®åãçµã¿ãšããŠãå°å é£æã®æŽ»çšãšæçã®æäŸãéèŠãªåœ¹å²ãæãããŠããŸããããã«ãå°å ã®èŸ²å®¶ãæŒæ¥è ãé£åã¡ãŒã«ãŒãªã©ããé£æãä»å ¥ããããšã§ãå°åå ã®çµæžåŸªç°ãä¿é²ããäžæ¬¡ç£æ¥ã®æ¯æŽã«ãã€ãªãããŸãã
é·éçã®ãããªãŸãŒãããã«ã§ã¯ãå°å ã®å¥çŽèŸ²å®¶ããéèãæç©ãçŽæ¥ä»å ¥ããæ¬ã®é£æã䜿ã£ãæçãæäŸããŠããŸãã宿æ³è ã«å¯ŸããŠãå°å é£æã®é åãäŒãããšãšãã«ãçç£è ã®é¡ãèŠããé£ã®æäŸãè¡ã£ãŠããŸãããŸããããã«å ã«å°å ã®é£åã販売ããã·ã§ãããèšçœ®ãã宿æ³è 以å€ã®æ¥èšªè ã«ãå°åã®å³ãå±ããŠããŸãã
å®®åŽçã®ããŒããªãŸãŒãã§ã¯ãå°å ã®æŒæž¯ã§æ°Žæããããæ°é®®ãªéä»é¡ã䜿ã£ãããŒããã¥ãŒãæäŸããŠããŸããæŒæ¥é¢ä¿è ãšé£æºãããã®æ¥ã®æã«ç²ããéãçŽæ¥ä»å ¥ããããšã§ã鮮床ãšå³ã®è¯ããè¿œæ±ããŠããŸãã宿æ³è ã¯ãå°å ã®æµ·ã®å¹žãå ªèœããªãããæŒæ¥ã®éèŠæ§ãå°åã®é£æåã«ã€ããŠåŠã¶ããšãã§ããŸãã
å°åæåã®çºä¿¡ãšäœéšåãµãŒãã¹
ããã«æ¥ã¯ãå°åã®æåãäŒçµ±ãçºä¿¡ãããã®äŸ¡å€ãæ¥èšªè ã«äŒãã圹å²ãæ ã£ãŠããŸããåãªã宿æ³æœèšã§ã¯ãªããå°åã®æŽå²ãæ®ããã«è§ŠããäœéšåãµãŒãã¹ãæäŸããããšã§ã芳å å°ãšããŠã®é åãé«ããããšãã§ããŸãã
京éœåºã®ããæ 通ã§ã¯ãè¶éãè¯éãåº§çŠ ãªã©ãå°åã®äŒçµ±æåãäœéšã§ããããã°ã©ã ãçšæããŠããŸãã宿æ³è ã¯ããã³ã»ãã³ã®äžç芳ãèã§æããªããã京éœã®å¥¥æ·±ãæåã«è§Šããããšãã§ããŸãããŸããæ 通èªäœãæŽå²ç建é ç©ã§ããããã®äœãŸããé ããããã京éœã®äŒçµ±çŸãæãåãããšãã§ããŸãã
山圢çã®æž©æ³å°ã§ã¯ãå°å ã®èŸ²å®¶ãšé£æºãã蟲äœæ¥äœéšãåç©«äœéšãæäŸããŠããŸãã宿æ³è ã¯ãç°æ€ããçš²åããæç©ç©ããªã©ã«åå ããèªç¶ã®æµã¿ãšèŸ²æã®æ®ãããäœæããããšãã§ããŸããããããäœéšåãµãŒãã¹ã¯ãã°ãªãŒã³ããŒãªãºã ã®äžç°ãšããŠãéœåžéšã®äººã ã«èŸ²æã®é åãäŒããæ©äŒã«ããªã£ãŠããŸãã
ãã®ããã«ãããã«æ¥çã¯å°åãšé£æºããªãããé£ãæåãäœéšãªã©ãæ§ã ãªè§åºŠããå°æ¹åµçã«åãçµãã§ããŸããå°åã®é åãæ¥èšªè ã«äŒããå°åå ã®çµæžåŸªç°ãä¿é²ããããšã§ãæç¶å¯èœãªå°å瀟äŒã®å®çŸã«è²¢ç®ããŠããã®ã§ãã
ãã ããå°æ¹åµçã«åãçµãããã«éå¶ã«ã¯ãããã€ãã®èª²é¡ãååšããŸããå°åãšã®é£æºäœå¶ã®æ§ç¯ããå°å é£æã®å®å®èª¿éãæåäœéšããã°ã©ã ã®äŒç»ã»éå¶ãªã©ãå€å²ã«ãããåãçµã¿ãæ±ããããŸãããŸããããããä»å 䟡å€ã®é«ããµãŒãã¹ãæäŸããããã«ã¯ã人æè²æãæ¬ ãããŸãããå°åã®é åãæ·±ãç解ããæ¥èšªè ã«ç確ã«äŒãããã人æã®ç¢ºä¿ãšæè²ãéèŠãšãªããŸãã
ä»åŸãããã«æ¥çã«ã¯ãå°æ¹åµçã®æ ãæãšããŠã®ãããªã圹å²ãæåŸ ãããŠããŸããå°åã®ç¹æ§ã掻ãããããã«éå¶ãè¡ããå°åãšã® Win-Win ã®é¢ä¿ãç¯ãããšã§ãå°æ¹ã®æç¶çãªçºå±ã«è²¢ç®ããŠããããšãæ±ããããã§ããããããã«æ¥ã«ããå°æ¹åµçã®åãçµã¿ããæ¥æ¬ã®å°å瀟äŒã«æ°ããªæŽ»åãäžããããšãæåŸ ããããšæããŸãã
å°æ¹åµçã«åããããã«æ¥çã®èª²é¡ãšå±æ
æ¥æ¬ã®ããã«æ¥çã¯ãå°æ¹åµçã®éèŠãªæ ãæãšããŠæ³šç®ãéããŠããŸããããã«ã®å»ºèšãéå¶ã¯ãå°åã®éçšåµåºãçµæžæŽ»æ§åã«çŽçµããã ãã§ãªãã芳å è³æºã®æŽ»çšãšé ååäžã«ãè²¢ç®ããŸããããããå°æ¹ã®ããã«æ¥çã¯ã人æ確ä¿ãèšåæè³ãéèŠã®æ³¢åæ§ãªã©ãæ§ã ãªèª²é¡ã«çŽé¢ããŠããŸããããã§ã¯ãå°æ¹åµçã«åããããã«æ¥çã®èª²é¡ãšå±æã«ã€ããŠèããŠãããŸãã
人æè²æãšå®ç
å°æ¹ã®ããã«æ¥çã«ãšã£ãŠã人æã®ç¢ºä¿ãšè²æã¯å€§ããªèª²é¡ãšãªã£ãŠããŸããç¹ã«ãå°æ¹ã§ã¯äººå£æžå°ãè¥è ã®æµåºãé²ãã§ããã質ã®é«ã人æãå®å®çã«ç¢ºä¿ããããšãé£ãããªã£ãŠããŸãããŸããããã«æ¥ã¯æ¥å®¢ããµãŒãã¹ãéèŠããæ¥çã§ãããããã¹ã¿ããã®æè²ãç ä¿®ã«ãå€ãã®æéãšåŽåãå¿ èŠãšãããŸãã
ãã®èª²é¡ã«å¯Ÿå¿ããããã«ã¯ãå°åã®æè²æ©é¢ãšé£æºãã人æè²æããã°ã©ã ã®æ§ç¯ãæå¹ã§ããããå°å ã®é«æ ¡ãå°éåŠæ ¡ã倧åŠãªã©ãšååããã€ã³ã¿ãŒã³ã·ãããå®ç¿ã®æ©äŒãæäŸããããšã§ãå°æ¥ã®ããã«æ¥çãæ ã人æã®æãèµ·ããã«ã€ãªããããšãã§ããŸãããŸããã¹ã¿ããã®åŸ éæ¹åãç ä¿®äœå¶ã®å å®ãªã©ãåããããè·å Žç°å¢ã®æŽåãæ¬ ãããŸãããåŸæ¥å¡ã®ã¢ãããŒã·ã§ã³ãé«ããå®ççãäžããããšã§ãå®å®çãªäººæã®ç¢ºä¿ã«ã€ãªããŠããããšãæ±ããããŸãã
ã€ã³ããŠã³ãéèŠã®åã蟌ã¿
蚪æ¥å€åœäººæ è¡è ã®å¢å ã«äŒŽããå°æ¹éšã§ãã€ã³ããŠã³ãéèŠã®åã蟌ã¿ãéèŠãªèª²é¡ãšãªã£ãŠããŸããããããå°æ¹ã®ããã«ã«ã¯ãå€åœäººã²ã¹ããžã®å¯Ÿå¿åãåå ¥äœå¶ã®æŽåãååã§ãªãã±ãŒã¹ãèŠåããããŸããèšèªå¯Ÿå¿ãé£äºå¯Ÿå¿ãæåçé æ ®ãªã©ãå€åœäººã²ã¹ãã®ããŒãºã«åããããµãŒãã¹ã®æäŸãæ±ããããŠããŸãã
ãã®èª²é¡ãžã®å¯Ÿå¿ãšããŠã¯ãå€åœèªå¯Ÿå¿å¯èœãªã¹ã¿ããã®è²æããå€èšèªæ¡å 衚瀺ã®èšçœ®ããã©ãŒã«é£ã®æäŸãªã©ãããŒãé¢ãšãœããé¢ã®äž¡æ¹ããåå ¥äœå¶ãæŽåããŠããå¿ èŠããããŸãããŸããæµ·å€ã®æ è¡äŒç€ŸãOTAïŒãªã³ã©ã€ã³ã»ãã©ãã«ã»ãšãŒãžã§ã³ãïŒãšã®é£æºã匷åããå¹æçãªããã¢ãŒã·ã§ã³ãå±éããããšãéèŠã§ããã€ã³ããŠã³ãéèŠãåã蟌ãããšã§ãéæ£æã®é客ååäžã売äžã®å®å®åã«ã€ãªããããšãã§ããã§ãããã
å°åãã©ã³ãã£ã³ã°ãšããã¢ãŒã·ã§ã³
å°æ¹åµçã«ãããããã«æ¥ã®åœ¹å²ãšããŠãå°åã®é åçºä¿¡ãšèŠ³å ããã¢ãŒã·ã§ã³ãæ¬ ãããŸãããããã«ã¯ããã®åå°ãªãã§ã¯ã®å®¿æ³äœéšãæäŸããããšã§ãå°åã®ãã©ã³ã䟡å€ãé«ããååšãšãªãåŸãŸããå°åã®èªç¶ãæåãé£ãšãã£ã芳å è³æºã掻ãããããã«ã¥ãããè¡ããæ¥èšªè ã«æ·±ãå°è±¡ãäžããããšãæ±ããããŸãã
ãŸããããã«ãå°åã®DMOã芳å é¢é£äºæ¥è ãšé£æºããå°åå šäœã®èŠ³å ããã¢ãŒã·ã§ã³ã«åãçµãããšãéèŠã§ããããã«ãæ ç¹ãšãã芳å ã«ãŒãã®èšå®ããå°åã®ç¹ç£åã掻çšããååéçºãªã©ãå®æ°äžäœãšãªã£ãåãçµã¿ãé²ããããšã§ãå°åã®ç¥å床åäžãšé客å匷åã«ã€ãªããããšãã§ããã§ããããããã«ã宿æ³è ã®å£ã³ããSNSã§ã®çºä¿¡ãä¿ãããšã§ãå°åã®é åãåºãäŒæããŠããããšãæåŸ ã§ããŸãã
å°æ¹åµçã«åããŠãããã«æ¥çã«ã¯å€ãã®èª²é¡ãååšããŠããŸãã人æ確ä¿ãèšåæè³ãã€ã³ããŠã³ã察å¿ãªã©ãåã ã®ããã«ãæ±ããåé¡ã«çæ¯ã«åãåããªãããå°åãšé£æºããåãçµã¿ãé²ããŠããããšãæ±ããããŸããå°åã®ç¹æ§ã掻ãããããã«éå¶ãè¡ãã芳å ãŸã¡ã¥ããã®äžæ žãæ ãããšã§ãããã«æ¥ã¯å°æ¹ã®æç¶çãªçºå±ã«å€§ããå¯äžããããšãã§ããã¯ãã§ãã
ããã«æ¥ã«ããå°æ¹åµçã®åãçµã¿ã¯ãæ¥æ¬ã®å°å瀟äŒã«æ°ããªæŽ»åãããããå¯èœæ§ãç§ããŠããŸããè¡æ¿ãå°åã®é¢ä¿è ãšæãæºããªãããããã«æ¥çãå°æ¹åµçã®äžç¿Œãæ ã£ãŠããããšãæåŸ ããããšæããŸããããã«æ¥ã®çºå±ããå°åã®çºå±ã«ã€ãªããããããªå¥œåŸªç°ãçã¿åºãããšããå°æ¹åµçã®å®çŸã«ã€ãªããã®ã§ã¯ãªãã§ããããã
ãŸãšã – ããã«æ¥ãåãæãå°æ¹åµçã®æªæ¥
ããã«æ¥ã®å¯èœæ§ãšæåŸ
æ¥æ¬ã®å°æ¹åµçã«ãããŠãããã«æ¥ãæãã圹å²ã¯éåžžã«å€§ãããšèšããŸããããã«ã®å»ºèšãéå¶ã¯ãå°åã®éçšåµåºãçµæžæŽ»æ§åã«çŽçµããã ãã§ãªãã芳å è³æºã®æŽ»çšãšé ååäžã«ãè²¢ç®ããŸããããã«æ¥ã¯ãå°æ¹ã®æç¶çãªçºå±ãæ¯ããéèŠãªç£æ¥ãšããŠã倧ããªå¯èœæ§ãšæåŸ ãå¯ããããŠããã®ã§ãã
å°åãšé£æºããããã«éå¶ãå°å é£æã®æŽ»çšãšæçã®æäŸãå°åæåã®çºä¿¡ãšäœéšåãµãŒãã¹ãªã©ãããã«æ¥çã¯æ§ã ãªè§åºŠããå°æ¹åµçã«åãçµãã§ããŸããå°åã®é åãæ¥èšªè ã«äŒããå°åå ã®çµæžåŸªç°ãä¿é²ããããšã§ãå°å瀟äŒã®æŽ»æ§åã«å¯äžããŠããŸããä»åŸããããã«æ¥çã«ã¯å°æ¹åµçã®æ ãæãšããŠã®æŽ»èºã倧ãã«æåŸ ãããŠããŸãã
å°å掻æ§åã«åããç¶ç¶çãªåãçµã¿ã®å¿ èŠæ§
äžæ¹ã§ãå°æ¹åµçã«åããããã«æ¥çã®åãçµã¿ã«ã¯ãããã€ãã®èª²é¡ãååšããŸãã人æã®ç¢ºä¿ãšè²æãã€ã³ããŠã³ãéèŠãžã®å¯Ÿå¿ãå°åãã©ã³ãã£ã³ã°ãšããã¢ãŒã·ã§ã³ãªã©ãå æãã¹ã課é¡ã¯å°ãªããããŸããããããã®èª²é¡ã«çæ¯ã«åãåããå°åãšé£æºããªããç¶ç¶çãªåãçµã¿ãé²ããŠããããšãæ±ããããŸãã
ããã«æ¥çãå°æ¹åµçã®äžç¿Œãæ ãããã«ã¯ãè¡æ¿ãå°åã®é¢ä¿è ãšã®ç·å¯ãªé£æºãæ¬ ãããŸãããå°åã®ç¹æ§ã掻ãããããã«éå¶ãè¡ãã芳å ãŸã¡ã¥ããã®äžæ žãæ ãããšã§ãå°åå šäœã®çºå±ã«ã€ãªããŠããå¿ èŠããããŸãããŸããããã«å士ã®é£æºãæ å ±å ±æãéèŠã§ããå°åå šäœã§é åçãªå®¿æ³äœéšãæäŸãã芳å å°ãšããŠã®ãã©ã³ãåãé«ããŠããããšãæ±ããããŸãã
æç¶å¯èœãªå°æ¹åµçãžã®ããžã§ã³
ããã«æ¥ã«ããå°æ¹åµçã®åãçµã¿ã¯ãåãªãäžæçãªããŒã ã§ã¯ãªããæç¶å¯èœãªå°å瀟äŒã®å®çŸã«ã€ãªãããã®ã§ãªããã°ãªããŸãããçæçãªçµæžå¹æã ãã§ãªããé·æçãªèŠç¹ã«ç«ã£ãå°åã¥ãããæ±ããããŸãããã®ããã«ã¯ãããã«æ¥çèªèº«ãæç¶å¯èœãªçµå¶ãè¿œæ±ããå°å瀟äŒãšã®å ±çãå³ã£ãŠããå¿ èŠããããŸãã
å°æ¹åµçã¯ãå°åã®èªç«ãšåæ§ã®çºæ®ãç®æãåãçµã¿ã§ããããã«æ¥ã¯ãå°åã®é åãæ倧éã«åŒãåºããæ¥èšªè ã«æåãäžããååšãšãªãããšã§ããã®å®çŸã«å€§ããå¯äžããããšãã§ããŸããå°åã®èªç¶ãæåãé£ãšãã£ãè³æºã掻ãããå°åãªãã§ã¯ã®ãã¹ãã¿ãªãã£ãæäŸããããšã§ãå°æ¹ã®é åãåºãçºä¿¡ããŠããããšãæåŸ ãããŸãã
ããã«æ¥ãå°æ¹åµçã®åååãšãªããå°åã®çºå±ãšèªãã®çºå±ãåæã«å®çŸããŠããããããªå¥œåŸªç°ãçã¿åºãããšããæç¶å¯èœãªå°æ¹åµçã®å®çŸã«ã€ãªããã®ã§ã¯ãªãã§ãããããå°åãšå ±ã«æ©ã¿ãå°åã®äŸ¡å€ãé«ããååšãšããŠã®ããã«æ¥ããã®å§¿ããããå°æ¹åµçã®æªæ¥ãåãæãããžã§ã³ãªã®ãããããŸããã
ãŸãšã
æ¥æ¬ã®ããã«æ¥ã¯ãå°æ¹åµçã®éèŠãªæ ãæãšããŠå€§ããªå¯èœæ§ãç§ããŠããŸããããã«ã®éå¶ã¯éçšåµåºãçµæžæ³¢åå¹æãããããã ãã§ãªããå°åã®é åãçºä¿¡ãã圹å²ãæãããŸããå°åãšé£æºããéå¶ãå°å é£æã®æŽ»çšãæåäœéšã®æäŸãªã©ãããã«æ¥çã¯æ§ã ãªåãçµã¿ãéããŠå°å掻æ§åã«è²¢ç®ããŠããŸããäžæ¹ã§ã人æ確ä¿ãèšåæè³ãã€ã³ããŠã³ã察å¿ãªã©ãå æãã¹ã課é¡ãæ®ãããŠããŸããæç¶å¯èœãªå°æ¹åµçã®å®çŸã«åããŠãããã«æ¥çã«ã¯å°åãšã®å ±çãšç¶ç¶çãªåãçµã¿ãæ±ããããã§ããããå°åã®äŸ¡å€ãé«ããååšãšããŠã®ããã«ããã®å§¿ããããå°æ¹åµçã®æªæ¥ãåãæãããžã§ã³ãªã®ãããããŸããã