æ€çŽ¢ã®äžçã§å€§ããªå€åã®æ³¢ãæŒãå¯ããŠããŸããåŸæ¥ã®æ€çŽ¢ãšã³ãžã³ã§ããGoogleã«ä»£ãããTikTokãInstagramãPinterestãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãæ å ±æ€çŽ¢ã®äžå¿å°ãšãªãã€ã€ããã®ã§ãããã®åããç§ã¯ããœãŒã·ã£ã«ãµãŒããžã®ç§»è¡ããšåŒãã§ããŸãããã®å€åãåŸæŒãããŠããã®ããGen Zããã¬ãã¢ã«ãšãã£ãSNSã«èŠªããäžä»£ã§ããèŠèŠæ§ãåæ¹åæ§ãã³ãã¥ããã£éèŠãšãã£ããœãŒã·ã£ã«ãã©ãããã©ãŒã ã®æ§è³ªã«ãã®äžä»£ã¯æ¹ãããåŸåã«ãããäŒæ¥ã¯ããããååã«å¯Ÿå¿ããæ°ããªæŠç¥ãæ±ããããŠããŸãã
æ€çŽ¢ãšã³ãžã³ã®äžçã§ã¯ãæ°ããªå€åã®é¢šãå¹ãå§ããŠããŸãããã€ãŠGoogleäžåŒ·ãšããããæ代ã¯çµãããTikTokãInstagramãPinterestãšãã£ããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãæ å ±æ€çŽ¢ã®æ°ããäžå¿å°ãšãªãã€ã€ãããŸãããã®ãããªåãããç§ã¯ããœãŒã·ã£ã«ãµãŒããžã®ç§»è¡ããšåŒãã§ããŸãã
ãã®å€§ããªå€åã®åååãšãªã£ãŠããã®ããGen Zããã¬ãã¢ã«ã§Zãäžä»£ã§ãã圌ãã¯ããžã¥ã¢ã«æ§ãåæ¹åæ§ãã³ãã¥ããã£éèŠãšãã£ããœãŒã·ã£ã«ãã©ãããã©ãŒã ã®æ§è³ªã奜ãåŸåã«ãããŸããããããäžä»£ã®å°é ã«ããããã©ã³ãã¯ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãã©ãã§æéãéãããã©ã®ããã«ãšã³ã²ãŒãžããããèŠçŽãå¿ èŠã«è¿«ãããŠããŸãã
ãœãŒã·ã£ã«ãµãŒãã®æŠèŠ
ãœãŒã·ã£ã«ãµãŒãã¯ãåŸæ¥ã®æ€çŽ¢ãšã³ãžã³ãšã¯å€§ããç°ãªãæŠå¿µã§ããããŒã¯ãŒããããã¯ãªã³ã¯ã«åºã¥ããŠãŠã§ãããŒãžãè©äŸ¡ã»ã©ã³ã¯ä»ãããã®ã§ã¯ãªãããœãŒã·ã£ã«äžã®ã·ã°ãã«ããŠãŒã¶ãŒçæã³ã³ãã³ã(UGC)ãã³ãã¥ããã£ã«ããæ å ±ããã©ã³ãã®çºèŠã«éç¹ã眮ããŠããŸãã
åŸæ¥ã®æ€çŽ¢ãšã³ãžã³ãšã®éã
åŸæ¥ã®æ€çŽ¢ãšã³ãžã³ãäŸãã°Googleã§ã¯ããŠãŒã¶ãŒãæ€çŽ¢ã¯ãŒããå ¥åããã¢ã«ãŽãªãºã ãé¢é£æ§ã®é«ããŠã§ãããŒãžãäžèŠ§è¡šç€ºãã圢åŒãäžè¬çã§ãããäžæ¹ã§ãœãŒã·ã£ã«ãã©ãããã©ãŒã ã§ã¯ããŠãŒã¶ãŒã®å奜ãè¡åã亀æµå 容ãªã©ã«åºã¥ããããŒãœãã©ã€ãºæ€çŽ¢ãå¯èœã§ãã
äŸãã°ãInstagramã§ãããããã®ã¬ã¹ãã©ã³ããšæ€çŽ¢ããå Žåãåã«ã¬ãã¥ãŒã人æ°åºŠã§äžŠã³æ¿ããããã®ã§ã¯ãªãããã©ããŒããŠãããã¬ã³ããã¯ãªãšã€ã¿ãŒããŠãŒã¶ãŒã®å±æ§ã«è¿ãå±€ããã蚪ãããæçš¿ãããããŠãããåºãäžäœã«è¡šç€ºãããã®ãç¹åŸŽã§ãã
ãœãŒã·ã£ã«ãµãŒãã®ç¹åŸŽ
ãœãŒã·ã£ã«ãµãŒãã®æ ¹å¹¹ã«ããã®ã¯ããŠãŒã¶ãŒçæã³ã³ãã³ã(UGC)ãä¿¡é Œæ§/æ¬ç©ãããããããŠããžã¥ã¢ã«ã§ã€ã³ã¿ã©ã¯ãã£ããªäœéšã§ãã
- UGCã¯ãœãŒã·ã£ã«ãã©ãããã©ãŒã ã§ã®ãªãŒããé¢é£æ§ãé«ããéèŠãªèŠçŽ ããŠãŒã¶ãŒãçæã»å ±æããã³ã³ãã³ããããã·ã¥ã¿ã°ãªã©ã§ã€ãªããããã©ã³ãã®æ€çŽ¢å¯èŠæ§ãåäžãããŸãã
- ãœãŒã·ã£ã«äžã§ã¯ããªã¢ã«ãªäœéšãã¯ãã³ããè©äŸ¡ãšãã£ããæ¬ç©ãã®å£°ã倧ããªåœ±é¿åãæã¡ãŸããä¿¡é Œã§ããå人ã»ã¯ãªãšã€ã¿ãŒããã®æšèŠã¯ã宣äŒä»¥äžã®èª¬åŸåããããŸãã
- åç»ãã€ã³ã¿ã©ã¯ãã£ããªäœéšã¯ãGen Zäžä»£ãäžå¿ã«å¥œãŸããåŸåã«ãããŸããSNSã¯ç確ã«ãŠãŒã¶ãŒã®æ±ããèŠèŠçã»äœæçãªæ å ±ãå±ããããã®ã匷ã¿ã§ãã
ãœãŒã·ã£ã«ãµãŒãã®å°é ã®èæ¯
ãœãŒã·ã£ã«ãµãŒããæ¥éã«å°é ããèæ¯ã«ã¯ãã€ã³ã¿ãŒããããšSNSå©çšè ã®äžä»£äº€ä»£ããããŸããããžã¿ã«ãã€ãã£ãäžä»£ã®Gen Zããã¬ãã¢ã«ã«ãšã£ãŠãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ç掻ã®äžéšã§ãã圌ãã¯ãªã³ã©ã€ã³äžã§æ å ±åéãææ決å®ãããéã«ãèªç¶ãšSNSãå©çšããããã«ãªã£ãŠããã®ã§ãã
GWI瀟ã®èª¿æ»ã«ãããšãGen ZãŠãŒã¶ãŒã¯48%ããœãŒã·ã£ã«ãããã¯ãŒã¯ãã44%ãæ€çŽ¢ãšã³ãžã³ããã©ã³ã/補å/ãµãŒãã¹ã«ã€ããŠã®æ å ±æºãšããŠå©çšããŠããããšãåãããŸããããŸããWARC瀟ã®å¥ã®èª¿æ»ã§ããã€ã³ãã«ãšã³ãµãŒã«ååããµãŒãã¹ãæšèŠããããã©ãã¯ãŒã®44%ãå®éã«è³Œå ¥ã«èžã¿åãåŸåããããšãããŠããŸãã
ã€ãŸããåŸæ¥ã®æ€çŽ¢ãšã³ãžã³ã«é Œãå¿ èŠããªããªã£ãäžä»£ãæ¥å¢ãã圱é¿åã®å€§ããªçºä¿¡è ãéããæ å ±åéãåœããåã«ãªã£ãããšããœãŒã·ã£ã«ãµãŒãã®äŒžé·ãåŸæŒãããŠããã®ã§ãã
ãœãŒã·ã£ã«ãµãŒãã®æ®åãåŸæŒãããäž»ãªèŠå ã¯æ¬¡ã®3ç¹ã§ãã
ãœãŒã·ã£ã«ãµãŒãã®æ®åãä¿é²ããèŠå
ãŠãŒã¶ãŒçæã³ã³ãã³ãã®éèŠæ§
ãŠãŒã¶ãŒãçæã»å ±æããã³ã³ãã³ã(UGC)ã¯ããœãŒã·ã£ã«ãã©ãããã©ãŒã äžã§ãã©ã³ãã®æ€çŽ¢å¯èŠæ§ããªãŒããé«ããéèŠãªåœ¹å²ãæãããŸãããŠãŒã¶ãŒãããã·ã¥ã¿ã°ãä»ããŠæçš¿ããåç»ãåçãªã©ã®ã³ã³ãã³ãã¯ãä»ã®ãŠãŒã¶ãŒãšã€ãªããããã©ã³ãã®é²åºãåºããŸãã
äŸãã°ãã¹ããŒããŠã§ã¢ãã©ã³ãã®Gymsharkã¯ãèªç€Ÿè£œåã䜿ã£ããã¬ãŒãã³ã°åç»ãäœåã®å€åãæçš¿ãããã顧客ã«åãããããã©ã³ãå ¬åŒã®#gymshark66ããã·ã¥ã¿ã°ã䜿ã£ãŠãããããšã§ãæ€çŽ¢å¯èŠæ§ãå€§å¹ ã«é«ããŸãããããããUGCãæ¡æ£ããããšãéåžžã¯ã©ã³ãã³ã°ããªããããªããŒã¯ãŒãã§ãäžäœã«è¡šç€ºãããããã«ãªãã®ã§ãã
ä¿¡é Œæ§ãšæ¬ç©ãããã®éèŠæ§
ãœãŒã·ã£ã«ãµãŒãã®å€§ããªç¹åŸŽã¯ããªã¢ã«ãªäœéšãã¯ãã³ããåºãå ±æãããããšã§ããåŸæ¥ã®æ€çŽ¢ãšã³ãžã³ã®çµæã¯åãæã«ææ ç§»å ¥ãã«ããã®ã«å¯ŸãããœãŒã·ã£ã«ãµãŒãã ãšããã©ãã¯ãŒãå人ãä¿¡é Œããã€ã³ãã«ãšã³ãµãŒããã®æ¬é³ã®æšèŠãå®äœéšã®ã¬ãã¥ãŒãç®ã«ä»ããŸãã
ã€ãŸãããœãŒã·ã£ã«äžã§ã®è£œåããµãŒãã¹ã®å£ã³ãã¯ãåºå以äžã®èª¬åŸåãããã®ã§ããGWI瀟ã®èª¿æ»ã«ããã°ãååãæšå¥šãããã€ã³ãã«ãšã³ãµãŒã®ãã©ãã¯ãŒã®44%ãå®éã«è³Œå ¥ã«èžã¿åãåŸåã«ãããŸãããã®ããã«ãæ¬äŒŒçã§ã¯ãªãæ¬ç©ã®å£°ãããµããŠããã®ããœãŒã·ã£ã«ãµãŒãã®åŒ·ã¿ãªã®ã§ãã
èŠèŠçã»ã€ã³ã¿ã©ã¯ãã£ããªã³ã³ãã³ãã®é å
ãœãŒã·ã£ã«ãµãŒãã®äººæ°ãåŸæŒãããŠããã®ããåç»ãåçãªã©ã®ããžã¥ã¢ã«ã³ã³ãã³ãã®é åã§ããGen Zãäžå¿ã«ãããã¹ããããèŠèŠçã§æ²¡å ¥æã®ããæ å ±ãæ±ããåŸåã匷ãŸã£ãŠããŸãã
çå°ºåç»ç¹åã®TikTokã¯ããã®ç¹ã«é©ããæ å ±æäŸãã§ãããã©ãããã©ãŒã ã§ããã³ã³ãã¯ãã§èŠãããåç»ã«ããŠãŒã¶ãŒã®é¢å¿ãè¡åã«åºã¥ããé¢é£ã³ã³ãã³ããã¢ã«ãŽãªãºã ã«ãã£ãŠèªåã§è¡šç€ºãããã®ãç¹åŸŽã§ãæ€çŽ¢ãããªããŠãæ°ã«ãªãæ å ±ã«åºäŒããã®ããŠãŒã¶ãŒã«å¥œãŸããçç±ã§ãã
ããã«ãã³ã¡ã³ããã·ã§ã¢æ©èœãéããåæ¹åã®ãããšããããŠãŒã¶ãŒã®é¢äžåºŠãäžå±€é«ããåªããã³ã³ãã³ããèªç¶ãšæµ®ãã³äžãã£ãŠãããšãã奜埪ç°ãçãŸããŠããŸãã
ãœãŒã·ã£ã«ãµãŒãæ代ã®ãã©ã³ãæŠç¥
ããã§ã¯ããœãŒã·ã£ã«ãµãŒãããã©ã³ãã«ãããã圱é¿ãšãããã«å¯Ÿå¿ããããã®æ°ããæŠç¥ã«ã€ããŠæŠèª¬ããŸãã
SEOæŠç¥ã®èŠçŽã
åŸæ¥ã®SEOæŠç¥ã«å ããTikTokãInstagramãªã©ã®ãœãŒã·ã£ã«ãã©ãããã©ãŒã ã§ã®æ€çŽ¢ã«ã察å¿ããå¿ èŠããããŸãããŠãŒã¶ãŒå奜ãããã·ã¥ã¿ã°ã®ååãåæãããã©ãããã©ãŒã å¥ã®æé©åãè¡ãããšãéèŠã§ãã
ã³ã³ãã³ãå¶äœãšé ä¿¡ã®æŠç¥
ãœãŒã·ã£ã«ãã©ãããã©ãŒã ã«é©ããé«å質ãªåç»ãããžã¥ã¢ã«ã³ã³ãã³ããå¶äœããã€ã³ãã«ãšã³ãµãŒã³ã©ããã³ãã¥ããã£åå ãéããŠæ¡æ£ããŠããå¿ èŠããããŸãããŸããæ¢åã³ã³ãã³ããåå©çšããŠãªãŒããæ倧åããããšãæå¹ãªæ段ã§ãã
ãœãŒã·ã£ã«ãµãŒãã掻çšãããã©ã³ãã£ã³ã°ã®å®äŸ
Sephoraã®ãBlack Beauty is Beautyããã£ã³ããŒã³ã¯ããŠãŒã¶ãŒçæã³ã³ãã³ãã®æŽ»çšãã€ã³ãã«ãšã³ãµãŒãšã®åæ¥ãèŠèŠçã§ã€ã³ã¿ã©ã¯ãã£ããªã³ã³ãã³ããçµã¿åãããããšã§ãä¿¡é Œæ§ã®é«ããã©ã³ãã£ã³ã°ãå®çŸãã奜äŸã§ãã
SEOæŠç¥ã®èŠçŽã
ãœãŒã·ã£ã«ãµãŒããå°é ããäžã§ãåŸæ¥ã®Googleãäžå¿ãšããSEOæŠç¥ã§ã¯äžååã«ãªã£ãŠããŸããããŠãŒã¶ãŒã®æ€çŽ¢è¡åããœãŒã·ã£ã«ãã©ãããã©ãŒã ãžãšã·ããããŠããããšã«å¯Ÿå¿ããããã«ã¯ãSEOæŠç¥ã®ææ¬çãªèŠçŽããå¿ èŠäžå¯æ¬ ã§ãã
ãŸãã¯åãã©ãããã©ãŒã ç¬èªã®ã¢ã«ãŽãªãºã ãæ€çŽ¢ååãç解ããããšãæ¬ ãããŸãããããã·ã¥ã¿ã°ããã¬ã³ãã掻çšããã³ã³ãã³ãæé©åããŠãŒã¶ãŒå奜ã«åãããã³ã³ãã³ãå¶äœãªã©ã®å¯Ÿçãæ±ããããŸãã
å ããŠãåŸæ¥åã®ããŒã¯ãŒãæé©åãå€éš/å éšãªã³ã¯ãªã©ãæ€çŽ¢ãšã³ãžã³åãã®SEOæœçãšã®çµã¿åãããéèŠã§ãããœãŒã·ã£ã«ãšãŠã§ãã®åæ¹åããã¢ãããŒãããããšã§ããœãŒã·ã£ã«ãµãŒãã«ãããé«ãæ€çŽ¢å¯èŠæ§ãç²åŸã§ããã®ã§ãã
ã³ã³ãã³ãå¶äœãšé ä¿¡ã®æŠç¥
ãœãŒã·ã£ã«ãµãŒãã«ãããŠæåãåããã«ã¯ãé©åãªã³ã³ãã³ãæŠç¥ãäžå¯æ¬ ã§ããå ·äœçã«ã¯ä»¥äžã®4ç¹ã«çæããå¿ èŠããããŸãã
- ã€ã³ãã«ãšã³ãµãŒ/ã¯ãªãšã€ã¿ãŒãšã®ã³ã©ãã¬ãŒã·ã§ã³
ãã©ã³ãã®äŸ¡å€èŠ³ã«åèŽããã€ã³ãã«ãšã³ãµãŒãšåæ¥ãããªãŒãã®æ¡å€§ãä¿¡é Œæ§ã®åäžãå³ããŸããããã°ã³ã³ãã³ããžã®å¯çš¿ãæ€èšã§ããŸãã - ã³ãã¥ããã£ãžã®ç©æ¥µçãªé¢äž
é¢é£ãããªã³ã©ã€ã³ã³ãã¥ããã£ã«åå ããã³ã¡ã³ããžã®è¿ä¿¡ãè°è«ãžã®å ããããšã§ããã©ã³ããã¬ãŒã³ã¹ãšãã¡ã³å±€ã®æ§ç¯ãç®æããŸãããŠãŒã¶ãŒçæã³ã³ãã³ããžã®åå¿ãå¿ããã«ã - é«å質ãªããžã¥ã¢ã«ã³ã³ãã³ãã®å¶äœ
åç»ãåçãªã©ãèŠèŠçã§é åçããããŠã·ã§ã¢æ§ã®é«ãã³ã³ãã³ããéèŠããŸãããŠãŒã¶ãŒã®æ³šç®ãæ¹ãããšã倧åã§ãã - ã³ã³ãã³ãã®ãªãŠãŒã¹ã»ãªãµã€ã¯ã«
å¶äœããã³ã³ãã³ããè€æ°ã®ãã©ãããã©ãŒã ã§åå©çšããããšã§ããªãŒããæ倧åããŸããããã°èšäºãInstagramã¹ããŒãªãŒãPinterestã®ã€ã³ãã©ã°ã©ãã£ãã¯ãTikTokåç»ã«åæ§æãããªã©ãèããããŸãã
ãããã®æœçãçµã¿åãããããšã§ãSEOãšããŒã±ãã£ã³ã°ã®ã³ã¹ããæããªãããœãŒã·ã£ã«ãµãŒãã«ãããååšæãé«ããããã§ãããã
ãœãŒã·ã£ã«ãµãŒãã掻çšãããã©ã³ãã£ã³ã°ã®å®äŸ
Sephoraã®ãBlack Beauty is Beautyããã£ã³ããŒã³ã¯ããœãŒã·ã£ã«ãµãŒããæ倧é掻çšãããã©ã³ãã£ã³ã°æœçã®å¥œäŸãšèšããŸãããã®åãçµã¿ã§ã¯ããŠãŒã¶ãŒçæã³ã³ãã³ããä¿¡é Œæ§ããããŠããžã¥ã¢ã«æ§ãçµã¿åãããããšã§ãã€ã³ã¯ã«ãŒã·ããªéåãå±éããŸããã
- ãŠãŒã¶ãŒçæã³ã³ãã³ãã®æŽ»çš
Sephoraã¯ãã客æ§ãã€ã³ãã«ãšã³ãµãŒã«#BlackBeautyIsBeautyã®ããã·ã¥ã¿ã°ã䜿ã£ãŠInstagramãTikTokã§çŸããã«é¢ããäœéšè«ãæçš¿ããããåŒã³ãããŸãããããã«ãããã£ã³ããŒã³ã®å¯èŠæ§ãé«ãŸããã³ãã¥ããã£æèãéžæãããŸããã - ä¿¡é Œæ§ã®ç¢ºä¿
ãã©ãã¯ã€ã³ãã«ãšã³ãµãŒããã©ãã¯ãªãŒããŒãã©ã³ããšåæ¥ããããšã§ãã¡ãã»ãŒãžãããåºç¯ãªå±€ãžå±ãããããã£ã³ããŒã³ã®ä¿¡é Œæ§ãé«ãŸããŸããã仲éããã®æšèŠã¯åºå以äžã®åœ±é¿åãããã賌買è¡åã«ã奜圱é¿ãäžããŸããã - ããžã¥ã¢ã«ã§ã€ã³ã¿ã©ã¯ãã£ããªã³ã³ãã³ã
Sephoraã¯ã·ã§ãŒããã£ã«ã ãªã©èŠèŠçã«é åçãªã³ã³ãã³ãã掻çšãã泚ç®ãéããŸãããããã«ã¡ã€ã¯ã¢ãããã¥ãŒããªã¢ã«ããããã¯ãã¬ãã¥ãŒãå人çãªçŸå®¹äœéšè«ãªã©ãæ¡æ£ããããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããé«ãŸããŸããã
ãã®ããã«ãSephoraã¯ãŠãŒã¶ãŒçæã³ã³ãã³ãã®æŽ»çšãä¿¡é Œæ§ã®ç¢ºä¿ããããŠããžã¥ã¢ã«ã§ã€ã³ã¿ã©ã¯ãã£ããªã³ã³ãã³ãã®å¶äœãçµã¿åãããããšã§ããœãŒã·ã£ã«ãµãŒãã«ãããå¹æçãªãã©ã³ãã£ã³ã°ãå®çŸããŠããŸãããã®äºäŸã¯ããœãŒã·ã£ã«ãµãŒãã®æœ®æµã«é©å¿ããã³ãã¥ããã£ãšã®çµãæ§ç¯ããéèŠæ§ãç©èªã£ãŠããŸãã
以äžãå·çããèšäºã«ãªããŸããåã»ã¯ã·ã§ã³ã®æŠèŠãå«ããŠãããPREPæ³ãããŒã¯ãŒãã®èªç¶ãªçµã¿èŸŒã¿ãæå®ã®ãã©ãŒãããæ瀺ã«åŸã£ãŠããŸããã確èªãã ããã
ãœãŒã·ã£ã«ãµãŒããžã®ç§»è¡
åŸæ¥ã®æ€çŽ¢ãšã³ãžã³ã®ã¿ã«é Œãã®ã§ã¯ãªããäžä»£ã®å€åã«åãããŠãœãŒã·ã£ã«ãã©ãããã©ãŒã ã§ã®æ€çŽ¢ã«ã察å¿ããå¿ èŠããããŸããããã§ã¯ããœãŒã·ã£ã«ãµãŒãã®éèŠæ§ããã©ã³ãã«ãšã£ãŠã®ã¡ãªããããããŠãœãŒã·ã£ã«ãµãŒãã«é©å¿ããããã®æèšã説æããŸãã
ãœãŒã·ã£ã«ãµãŒãã®éèŠæ§
ãœãŒã·ã£ã«ãµãŒãã¯ããŠãŒã¶ãŒçæã³ã³ãã³ããã³ãã¥ããã£ã倧ããªåœ¹å²ãæãããŠããŸããGen Zããã¬ãã¢ã«äžä»£ã¯ãããžã¥ã¢ã«æ§ãã€ã³ã¿ã©ã¯ãã£ãæ§ãéèŠããSNSã§æ å ±ãéããããšãäžè¬çã§ããåŸæ¥ã®æ€çŽ¢ãšæ¯ã¹ãããŒãœãã©ã€ãºãããæ å ±çºèŠãå¯èœã«ãªãã®ããã€ã³ãã§ãã
ãã©ã³ãã«ãšã£ãŠã®ã¡ãªãã
ãœãŒã·ã£ã«ãµãŒãã«ããããŠãŒã¶ãŒã®è¡åãã³ãã¥ããã£å ã®å£ã³ãã補åããµãŒãã¹ã®è©äŸ¡ã«å€§ãã圱é¿ããŸããã€ã³ãã«ãšã³ãµãŒããã®æšèŠãªã©ã賌買è¡åã«åœ±é¿ãããã©ã³ãã®ä¿¡é Œæ§åäžã«åœ¹ç«ã¡ãŸãããŸããèŠèŠçãªã³ã³ãã³ããéããŠãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããé«ããããŸãã
ãœãŒã·ã£ã«ãµãŒãã«å¯Ÿå¿ããããã®æèš
ãœãŒã·ã£ã«ãµãŒãã«é©å¿ããã«ã¯ãåŸæ¥ã®SEOæŠç¥ã«å ããŠããœãŒã·ã£ã«ãã©ãããã©ãŒã å¥ã®æé©åãäžå¯æ¬ ã§ãããŸãããŠãŒã¶ãŒçæã³ã³ãã³ãã®æŽ»çšãã€ã³ãã«ãšã³ãµãŒãšã®åæ¥ãããžã¥ã¢ã«ã³ã³ãã³ãã®å¶äœãªã©ãæ°ããã³ã³ãã³ãæŠç¥ãæ±ããããŸãã
ãœãŒã·ã£ã«ãµãŒãã®éèŠæ§
ãœãŒã·ã£ã«ãµãŒãã泚ç®ãããèæ¯ã«ã¯ãGen Zããã¬ãã¢ã«ã®SNSå©çšã倧ããªçç±ãšãªã£ãŠããŸãã圌ãã¯SNSãç掻ã®äžéšãšããŠæããæ å ±åéãææ決å®ã®éã«èªç¶ãšãœãŒã·ã£ã«ãã©ãããã©ãŒã ãå©çšããŸãã
ãŠãŒã¶ãŒçæã³ã³ãã³ã(UGC)ã¯ããœãŒã·ã£ã«ãµãŒãã«ãããŠéèŠãªåœ¹å²ãæãããŸããããã·ã¥ã¿ã°ãä»ããæçš¿ãæ¡æ£ãããããšã§ãæ€çŽ¢å¯èŠæ§ãé«ãŸãã®ã§ããGymsharkã¯UGCã®æŽ»çšã§é¡§å®¢ããã©ã³ã倧䜿ã«å€ããéåžžã«å¹æçãªãã©ã³ãã£ã³ã°ãå®çŸããŠããŸãã
ãŸãããªã¢ã«ãªäœéšè«ãã¯ãã³ãããœãŒã·ã£ã«ãµãŒãã®ä¿¡é Œæ§ãé«ããŸãããã©ããŒããŠããã€ã³ãã«ãšã³ãµãŒããã®æšèŠã¯åºå以äžã®åœ±é¿åãããã賌買è¡åã«åœ±é¿ãäžããã®ã§ãã
ããã«ãåç»ãåçãªã©ããžã¥ã¢ã«ã³ã³ãã³ãã®é åããœãŒã·ã£ã«ãµãŒãã®å°é ãåŸæŒãããŠããŸããèŠèŠçãªæ å ±ã¯æ²¡å ¥æããããGen Zäžä»£ãäžå¿ã«å¥œãŸããåŸåã«ãããŸããSNSãªãã°åæ¹åã®ãããšããå¯èœã§ããŠãŒã¶ãŒã®é¢äžåºŠãé«ãŸããŸãã
ãœãŒã·ã£ã«ãµãŒãã®å°é ã®èæ¯
ãœãŒã·ã£ã«ãµãŒãã®å°é ãåŸæŒãããŠããã®ã¯ãäž»ã«ä»¥äžã®3ç¹ã§ãã
- ãŠãŒã¶ãŒçæã³ã³ãã³ã(UGC)ã®éèŠæ§
ãŠãŒã¶ãŒãæçš¿ããã³ã³ãã³ããããã·ã¥ã¿ã°ã§ã€ãªããããã©ã³ãã®æ€çŽ¢å¯èŠæ§ãé«ããŸãã - ä¿¡é Œæ§ãšæ¬ç©ãããã®éèŠæ§
ãã©ãã¯ãŒãå人ãã¯ãªãšã€ã¿ãŒããã®ãªã¢ã«ãªäœéšè«ãã¯ãã³ãããœãŒã·ã£ã«ãµãŒãã§ã¯éèŠãããŸãã - èŠèŠçã»ã€ã³ã¿ã©ã¯ãã£ããªäœéšã®é
å
åç»ãã³ã¡ã³ãæ©èœãªã©ãèŠèŠæ§ãšåæ¹åæ§ãé«ãã³ã³ãã³ãããŠãŒã¶ãŒã«å¥œãŸããŠããŸãã
ãœãŒã·ã£ã«ãµãŒãæ代ã®ãã©ã³ãæŠç¥
ãããŸã§ãœãŒã·ã£ã«ãµãŒãã®éèŠæ§ãšãã®èæ¯ãæŠèŠ³ããŠããŸããããããåããŠããã©ã³ãããœãŒã·ã£ã«ãµãŒãã«é©å¿ããããã®æŠç¥ã«ã€ããŠèª¬æããŸãã
SEOæŠç¥ã®èŠçŽã
åŸæ¥ã®Googleãäžå¿ãšããSEO察çã«å ãããœãŒã·ã£ã«ãã©ãããã©ãŒã ãžã®å¯Ÿå¿ãå¿ é ãšãªããŸããTikTokãInstagramãªã©ã§ã®æ€çŽ¢ååãåæããããŒã¯ãŒã䜿çšãããã·ã¥ã¿ã°ã®æŽ»çšãªã©ããã©ãããã©ãŒã å¥ã®æé©åãæ±ããããã®ã§ãã
ã³ã³ãã³ãå¶äœãšé ä¿¡ã®æŠç¥
ãŠãŒã¶ãŒçæã³ã³ãã³ãã®æŽ»çšããã€ã³ãã«ãšã³ãµãŒãšã®ã³ã©ãã¬ãŒã·ã§ã³ãæ¬ ãããŸãããããã«ãé«å質ãªåç»ãããžã¥ã¢ã«ã³ã³ãã³ãã®å¶äœãè¡ããã³ã³ãã³ããè€æ°ã®ãã©ãããã©ãŒã ã§åå©çšããããšã§ãã³ã¹ããæããªãããªãŒããæ倧åã§ããŸãã
äŸãã°ãSephoraã®ãBlack Beauty is Beautyããã£ã³ããŒã³ã¯ãŠãŒã¶ãŒæçš¿ã®ä¿é²ããã©ãã¯ã€ã³ãã«ãšã³ãµãŒãšã®åæ¥ãèŠèŠçãªã³ã³ãã³ãå¶äœãçµã¿åãããããšã§ãå¹æçãªãã©ã³ãã£ã³ã°ãå®çŸããŸããã
ãœãŒã·ã£ã«ãµãŒãã掻çšãããã©ã³ãã£ã³ã°ã®å®äŸ
Sephoraã®ãBlack Beauty is Beautyããã£ã³ããŒã³ã¯ããœãŒã·ã£ã«ãµãŒããæ倧é掻çšãã奜äŸã§ãã
- ãŠãŒã¶ãŒçæã³ã³ãã³ãã®æŽ»çš
#BlackBeautyIsBeautyã®ããã·ã¥ã¿ã°ã䜿ã£ãŠäœéšè«ãæçš¿ããããåŒã³ãããã³ãã¥ããã£æèãéžæããŸããã - ä¿¡é Œæ§ã®ç¢ºä¿
ãã©ãã¯ã€ã³ãã«ãšã³ãµãŒããã©ã³ããšåæ¥ããã¡ãã»ãŒãžãããåºç¯ãªå±€ã«å±ããããŸããã - ããžã¥ã¢ã«ã§ã€ã³ã¿ã©ã¯ãã£ããªã³ã³ãã³ã
ã·ã§ãŒããã£ã«ã ãã¡ã€ã¯ã¢ãããã¥ãŒããªã¢ã«ãªã©ãèŠèŠçé åã®ããã³ã³ãã³ãã掻çšããŸããã
ãã®ããã«ãœãŒã·ã£ã«ãµãŒãã掻çšãããŠãŒã¶ãŒçæã³ã³ãã³ããä¿¡é Œæ§ãããžã¥ã¢ã«æ§ãçµã¿åãããããšã§ããã©ã³ããšã³ãã¥ããã£ã®çµã匷åã§ããã®ã§ãã
ãŸãšã
ãœãŒã·ã£ã«ãµãŒããšãã©ã³ããšã³ã²ãŒãžã¡ã³ãã®æªæ¥ã§ã¯ãåŸæ¥ã®æ€çŽ¢ãšã³ãžã³ãããœãŒã·ã£ã«ãã©ãããã©ãŒã ãžã®ç§»è¡ãèµ·ãã£ãŠããŸããGen Zããã¬ãã¢ã«ãSNSãç掻ã®äžéšãšããŠãã圱é¿ã§ããœãŒã·ã£ã«ãµãŒããå°é ããŠããã®ã§ãããŠãŒã¶ãŒçæã³ã³ãã³ãããªã¢ã«ãªäœéšãèŠèŠçã§åæ¹åæ§ã®é«ãã³ã³ãã³ãããœãŒã·ã£ã«ãµãŒãã®ç¹åŸŽãšãªã£ãŠããŸãã
ãã©ã³ãã¯ãã®æµãã«é©å¿ãããããSEOæŠç¥ã®èŠçŽããå¿ èŠäžå¯æ¬ ã§ããåŸæ¥ã®Googleãäžå¿ãšããæœçã«å ããTikTokãInstagramãªã©ã®ãã©ãããã©ãŒã å¥ã®æ€çŽ¢æé©åãæ±ããããŸãããŸãããŠãŒã¶ãŒçæã³ã³ãã³ãã®æŽ»çšãã€ã³ãã«ãšã³ãµãŒã³ã©ããé«å質ãªåç»ã»ããžã¥ã¢ã«ã³ã³ãã³ãã®å¶äœãªã©ãæ°ããªã³ã³ãã³ãæŠç¥ãéèŠã«ãªã£ãŠããŸãããã©ã³ãã¯ä¿¡é Œæ§ãé«ããã³ãã¥ããã£ãšã€ãªããããšã§ããœãŒã·ã£ã«ãµãŒãã®æœ®æµã«ä¹ããã§ãããã
åèæç®
![](https://searchengineland.com/wp-content/seloads/2024/06/Social-search-and-the-future-of-brand-engagement-800x450.png)