ãŠã§ããµã€ãã®ææãæ倧åãããããžãã¹ããŒãœã³ãžããŠãŒã¶ãŒè¡åã®è§£æãéèŠã ãšæããŠã¯ããŸãããïŒãSEO ããŒããããããŒã«ãã¯ãããªããªãã®åŒ·ãå³æ¹ã§ãããã®èšäºã§ã¯ãSEOããŒããããããŒã«ã®åºæ¬ããå°å ¥ãå®è·µæŽ»çšæ¹æ³ãŸã§ãç¶²çŸ ãããã«ãŠã§ããµã€ãã®ã³ã³ããŒãžã§ã³çåäžã«åœ¹ç«ã€æŽå¯ãæ¹åãµã€ã¯ã«äœãã«è³ããŸã§ãããŒã¿ãåºã«ããå¹æçãªææ³ã解説ããŸããæåãžã®äžæ©ãèžã¿åºããŸãããã
SEO ããŒããããããŒã«ãšã¯ïŒ åºæ¬çãªè§£èª¬
SEO ããŒããããããŒã«ã¯ãŠã§ããµã€ãã®æ¹åã«æ¬ ãããªã匷åãªåæããŒã«ã§ãããŠã§ãããŒãžäžã§ãŠãŒã¶ãŒã®è¡åãè²ã®æ¿æ·¡ã§ããžã¥ã¢ã«ã«æ ãåºãããµã€ãäžã§ã®ãŠãŒã¶ãŒã®é¢å¿åºŠãèå³ãå¯èŠåããŸãããã®ããŒã«ã掻çšããããšã§ããŠã§ããµã€ã管çè ã¯ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ïŒUXïŒã®åäžã«ç¹ããæŽå¯ãåŸãããã®ã§ãã
ããŒããããããŒã«ã¯ããŠã§ãããŒãžäžã®ã¯ãªãã¯æ°ãã¹ã¯ããŒã«ã®æ·±ããªã©ãããŸããŸãªãŠãŒã¶ãŒè¡åãåæããããšãå¯èœã§ãããã®ããŒã¿ã掻çšããããšã§ãã³ã³ãã³ãããã¶ã€ã³ã®æ¹åç¹ãæããã«ããæçµçã«ãµã€ãã®SEOããã©ãŒãã³ã¹ãé«ããããšãã§ããŸãã
ãã®ããŒã«ã¯ããŠã§ããã¹ã¿ãŒãããŒã±ãã£ã³ã°æ åœè ããµã€ãã®ãŠãŒã¶ããªãã£ãè©äŸ¡ããæ¹åçãçå®ããããã«äžå¯æ¬ ã§ãããããããã®æ©èœãšåœ¹å²ãæ倧éã«æŽ»çšããããã«ã¯ãSEO ããŒããããããŒã«ã®åºæ¬ãç解ããããšãéèŠã§ãã
ããŒããããããŒã«ã®åºæ¬æŠå¿µ
ããŒããããããŒã«ã¯ãããŒã¿ãè²ã®ã°ã©ããŒã·ã§ã³ã§è¡šçŸããããšã«ããããŠã§ãããŒãžäžã®ãŠãŒã¶ãŒè¡åã®ãããã¹ããããçŽæçã«ç解ã§ããããã«ããŸããäŸãã°ãèµ€ã¯ãŠãŒã¶ãŒã®é¢å¿ãé«ãé åãè¡šããéã¯ããã»ã©æ³šç®ãããŠããªãé åã瀺ããŸãã
ã¯ãªãã¯ããããã¹ã¯ããŒã«ãããããããŒããããªã©ã®ç°ãªãã¿ã€ãããããããããç¹å®ã®è¡åã«ãã©ãŒã«ã¹ãåœãŠãŠããŸããã¯ãªãã¯ãããã¯ãŠãŒã¶ãŒããŠã§ãããŒãžã®ã©ã®éšåãã¯ãªãã¯ãããããã¹ã¯ããŒã«ãããã¯ã©ããŸã§ããŒãžãã¹ã¯ããŒã«ããããããããŠãããŒãããã¯ã«ãŒãœã«ãã©ã®äœçœ®ã«é·ã眮ããŠãããã瀺ããŸãã
ãããã®ããŒããããã¯ãã³ã³ãã³ããCTAïŒCall to ActionïŒã®é 眮ãããã²ãŒã·ã§ã³ã®æ§é ããããŠããŒãžãã¶ã€ã³ã®å šäœçãªæµãçããŠã§ãããŒãžã®å€é¢çãªåæã«åœ¹ç«ã¡ãŸãã
ãŠã§ããµã€ãã®ãŠãŒã¶ãŒè¡ååæãšã¯
ãŠãŒã¶ãŒè¡ååæãšã¯ã蚪åè ããŠã§ããµã€ãå ã§ã©ã®ãããªè¡åãåã£ãŠããããç 究ããããšã§ãããã®åæã«ãããã©ã®ã³ã³ãã³ããåŒãä»ããŠãããããŸãã¯ã©ã®éšåã§ãŠãŒã¶ãŒãããŒãžãé¢è±ããŠããããªã©ã®è²Žéãªæ å ±ãåéããããšãã§ããŸãã
ãŠãŒã¶ãŒè¡åã¯ãã³ã³ããŒãžã§ã³çãããŠã³ã¹çãããŒãžæ»åšæéãªã©ããŠã§ããµã€ãã®ããã©ãŒãã³ã¹ã«çŽæ¥åœ±é¿ãäžããèŠå ã§ããåŸã£ãŠããããã®ã¡ããªãã¯ã¹ãæ£ç¢ºã«ææ¡ãç解ããããšãããµã€ãæ¹åã®ããã®æŠç¥ç«æ¡ã«ã¯äžå¯æ¬ ã§ãã
ããŒããããã¯ãã®ãŠãŒã¶ãŒè¡ååæãè£å®ããããŒã«ãšããŠæ©èœãã蚪åè ãã³ã³ãã³ããã©ã®ããã«æ¶è²»ããŠããããããã«ã¯ãµã€ãå ã§ã®ãšã³ã²ãŒãžã¡ã³ããã¿ãŒã³ãæããã«ããã®ã«åœ¹ç«ã¡ãŸãã
SEOãšããŒããããã®é¢é£æ§
SEOãšããŒããããã®é¢ä¿ã¯å¯æ¥ã§ããæ€çŽ¢ãšã³ãžã³ã¯ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãéèŠããããããŠã§ããµã€ãäžã§ã®ãŠãŒã¶ãŒè¡åã¯æ€çŽ¢çµæã®ã©ã³ãã³ã°ã«å€§ãã圱é¿ããŸãããŠãŒã¶ãŒãé«ãé¢å¿ã瀺ãã³ã³ãã³ãã¯ãæ€çŽ¢çµæã§äžäœã«è¡šç€ºãããå¯èœæ§ãé«ãŸããŸãã
ããŒããããããŒã«ã掻çšããããšã§ãã³ã³ãã³ãããã¶ã€ã³ããŠãŒã¶ãŒã«ãã£ãŠã©ã®ããã«åãæ¢ããããŠããã®ããææ¡ãããããããšã«SEOæŠç¥ã調æŽããããšãã§ããŸããäŸãã°ãããŒãããããããŠãŒã¶ãŒãããŸã泚æãæããªãã»ã¯ã·ã§ã³ãçºèŠããå Žåããã®ã»ã¯ã·ã§ã³ã«å«ãŸããããŒã¯ãŒããã³ã³ãã³ãã®é 眮ãèŠçŽãããšãå¯èœã§ãã
èŠèŠçãã£ãŒãããã¯ã¯çŽæçãªç解ãä¿é²ãããSEOå°é家ãã³ã³ãã³ãæé©åãè¡ãéã®ææ決å®ããµããŒãããŸããããŒãžã®ãããã¹ããããšã³ãŒã«ãã¹ããããææ¡ããããšã§ãããå¹æçã«ãŠã§ãããŒãžãæé©åããæ€çŽ¢çµæã«ãããå¯èŠæ§ãé«ããããšãæåŸ ã§ããŸãã
ããŒããããããŒã«ã®çš®é¡ãšç¹åŸŽ
åžå Žã«ã¯å€æ§ãªããŒããããããŒã«ããããããããç¬èªã®ç¹åŸŽããã£ãŠããŸãã代衚çãªããŒããããããŒã«ã«ã¯ãCrazy EggãHotjarãMouseflowãªã©ããããŸãããããã®ããŒã«ã¯ã€ã³ã¿ãŒãã§ã€ã¹ãåææ©èœãç°ãªãããŠã§ããµã€ãã®ããŒãºãç®çã«å¿ããŠéžã¶ããšãéèŠã§ãã
é«åºŠãªããŒã«ã§ã¯ãªã¢ã«ã¿ã€ã ããŒã¿ã®åæãã詳现ãªãŠãŒã¶ãŒããã€ãã¢ã®ã€ã³ãµã€ããæäŸããããšãå¯èœã§ãããŸãããŠãŒã¶ãŒã»ãã·ã§ã³ã®é²ç»æ©èœãåãããã®ããããå®éã®ãŠãŒã¶ãŒè¡åãéåžžã«è©³çŽ°ã«è¿œè·¡ããããšãã§ããŸãã
ããŸããŸãªããŒã«ã¯ãããããŠããŒã¯ãªäŸ¡å€ãæäŸããŸãããå ±éããã®ã¯ãŠã§ããµã€ãã®ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®åäžãšSEOã®æ¹åã«å€§ããªå¹æããããããšããç¹ã§ããé©åãªããŒããããããŒã«ãéžæã掻çšããããšã§ããŠã§ããµã€ãã®ããã©ãŒãã³ã¹ãå¹æçã«åäžãããããšãã§ããã§ãããã
ããŒããããã®å°å ¥ããã»ã¹
ç®æšèšå®ãšKPIã®æ±ºå®
ããŒããããããŒã«ã®å°å ¥ã«éããŠæåã«è¡ãã¹ãã¯ãç®æšèšå®ãšããã枬å®ããããã®KPIïŒéèŠæ¥çžŸè©äŸ¡ææšïŒã®æ±ºå®ã§ãããµã€ãéå¶è ã¯ãå ·äœçãªæ¹åç®æšãå®ããããšã§ãããŒããããã®ããŒã¿ãæã€æ矩ãæ確ã«ããããšãã§ããŸããäŸãã°ããŠãŒã¶ãŒã®ã¯ãªãã¯æ°ã®å¢å ããµã€ãæ»åšæéã®å»¶é·ãªã©ãç®æšã«åãããKPIãèšå®ããŸãã
KPIãèšå®ããéã«ã¯ãããžãã¹ã®ç®çã念é ã«çœ®ããŠãæ°å€åå¯èœã§ãå®æçãªæž¬å®ãå¯èœãªææšãéžã¶ããšãéèŠã§ãããŸããéžã°ããKPIããµã€ãå šäœã®ããã©ãŒãã³ã¹ãåæ ããŠãããã©ãããèæ ®ããå¿ èŠããããŸãã
ç®æšãšKPIã決å®ããããããŒããããã掻çšããŠãããã®ææšãæ¹åã§ãããã€ã³ããèŠã€ãåºããæŠç¥çãªæ¹åèšç»ãç«ãŠãããšãå¯èœãšãªããŸããããã«ããSEOã«ãããå¹æçãªæœçãå®æœã§ããåå°ãç¯ãããŸãã
察象ããŒãžã®éžå®æ¹æ³
ããŒããããããŒã«ãçšããéãåããŒãžã®ããã©ãŒãã³ã¹ãå¹ççã«åæããããã«ã¯ãé©åãªå¯Ÿè±¡ããŒãžã®éžå®ãå¿ é ã§ããæã䟡å€ã®ããããŒãžãæãæ¹åãæ±ããããããŒãžãåªå çã«åæããŸããäŸãã°ãã©ã³ãã£ã³ã°ããŒãžãã³ã³ããŒãžã§ã³ã«çŽçµããããŒãžããããŸãã
察象ããŒãžãéžå®ããäžã€ã®æ¹æ³ãšããŠã¯ãã¢ããªãã£ã¯ã¹ããŒã«ãçšãããã©ãã£ãã¯ããŒã¿ã®åæãæããããŸããå€ãã®ãŠãŒã¶ãŒãé«ãé¢è±çãèšé²ããŠããããŒãžã¯æ¹åã®äœå°ããããšãããããããããã¯ããŒããããåæã®è¯ãåè£ãšãªããŸãã
ãŸããç¹å®ã®ãã£ã³ããŒã³ãã€ãã³ãã«é¢é£ããããŒãžãåæã®å¯Ÿè±¡ãšããããšãå¹æçã§ããããããããŒãžã§ã¯ããŠãŒã¶ãŒã®è¡åãã¿ãŒã³ãæããã«ããå°æ¥çãªãã£ã³ããŒã³ã®æ¹åãžãšç¹ããããšãã§ããŸãã
ããŒã¿åéã®æéãšãµã³ãã«ãµã€ãº
ããŒããããããŒã«ãæ倧éã«æŽ»çšããããã«ã¯ãé©åãªããŒã¿åéæéãšãµã³ãã«ãµã€ãºãå¿ èŠäžå¯æ¬ ã§ããçæéã§ã¯ãŠãŒã¶ãŒããã€ãã¢ã®å€åãååã«æããããªãå¯èœæ§ãããããŸãé·éããæéã¯å€ãããŒã¿ãæ··ãã£ãŠåæã®ç²ŸåºŠãèœã¡ãæãããããŸãã
äžè¬çã«ã¯ã1ã¶æãã3ã¶æã®æéã§ããŒã¿ãåéããããšãæšå¥šãããŸããããã¯å£ç¯æ§ããã¬ã³ãã®å€åãèæ ®ããäžã§ãæå¹ãªããŒã¿ãéããã®ã«ååãªæéãšãããŠããŸãããã ããçæéã«éäžããŠããã€ãã³ãããã£ã³ããŒã³ã®åæãè¡ãå Žåã¯ããã®æéã«åãããŠåéæéã調æŽããå¿ èŠããããŸãã
ãµã³ãã«ãµã€ãºã«ã€ããŠã¯ãååãªãŠãŒã¶ãŒããŒã¿ã確ä¿ããããšãéèŠã§ããäŸãã°ãããããŒãžãæéååã¢ã¯ã»ã¹ãããå Žåããã®ããŒãžã®ãŠãŒã¶ãŒããŒã¿ãæ°çŸãšãããšã§ä¿¡é Œæ§ã®é«ãããŒããããããŒã¿ãåŸãããŸããããŒã¿éãå°ãªããããšå¶çºçãªè¡åãçµæã«åœ±é¿ããããã泚æãå¿ èŠã§ãã
åæçµæã®åãæ±ã
ããŒããããããŒã«ããåŸãããããŒã¿ã®åæçµæã¯ãSEOããã³ãŠã§ããµã€ãã®æ¹åã«ãããŠéåžžã«äŸ¡å€ã®ããã€ã³ãµã€ããæäŸããŸããåŸãããããŒã¿ãããšã«ãŠãŒã¶ãŒã®è¡åãç解ããããã«å¿ããæœçãå®è¡ããããšãå¯èœã§ãã
åæçµæãå®éã®ã¢ã¯ã·ã§ã³ã«ç§»ãéã«ã¯ããŠãŒã¶ãŒã®ã¯ãªãã¯ãããŠã¹ã®åããªã©ãç¹å®ã®ãã¿ãŒã³ãæ確ã«ããããããµã€ãã®UI/UXã®æ¹åã«æŽ»ãããŠããã¹ãã§ããã©ã®ãšã¬ã¡ã³ãã泚ç®ãããŠããã®ãããŸãç¡èŠãããŠããã®ããšããæ å ±ã¯ãã³ã³ãã³ãã®åªå é äœããã¶ã€ã³ã®åèã«å€§ãã«åœ¹ç«ã¡ãŸãã
çµæãå ±åæžã«ãŸãšããããšã倧åã§ããåæããããŒã¿ãå¯èŠåããå ·äœçãªæ¹åææ¡ãšããŠé¢ä¿è ã«å ±æããããšã§ããµã€ãæ¹åã®ããã®å ±éç解ãšè¡åãä¿é²ããããšã«ç¹ãããŸããæåŸ ãããææãšæ¹ååŸã®ç¶æ ãã¢ãã¿ãªã³ã°ãç¶ããããšããSEOã®æåãžã®éµãšãªãã§ãããã
ããŒããããåæã®å®è·µç掻çšæ¹æ³
ããŒããããããŒã«ã掻çšããããšã¯ããŠã§ããµã€ãã®ãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®ç解ãšæ¹åã«æ¬ ãããŸããããã®åŒ·åãªããŒã«ãçšããŠããŠãŒã¶ãŒã®è¡åãã¿ãŒã³ãå¯èŠåãããããããšã«åªãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãèšèšããããšãå¯èœã§ãã以äžã«ãããŒãããããå®éã«ã©ã®ããã«æŽ»çšããããå ·äœçãªæ¹æ³ã玹ä»ããŸãã
ã¯ãªãã¯ãããã§ã®ã€ã³ãµã€ãçºèŠ
ã¯ãªãã¯ããããå©çšããããšã§ããŠã§ããµã€ãäžã§ãŠãŒã¶ãŒãã©ã®ãšãªã¢ãæãã¯ãªãã¯ããŠããããææ¡ããããšãã§ããŸããéèŠãªã³ã³ããŒãžã§ã³ãã€ã³ããããã²ãŒã·ã§ã³ã®æå¹æ§ãåæããéã«ç¹ã«æçšã§ãã
äŸãã°ãç¹å®ã®ãã¿ã³ããªã³ã¯ãæåŸ éãã®ã¯ãªãã¯æ°ãåŸãããŠããªãå Žåããã¶ã€ã³ãé 眮ã®æé©åãå¿ èŠãããããŸããããŸããäºæãã¬ãšãªã¢ã§ã®é«ãã¯ãªãã¯çã¯ããŠãŒã¶ãŒãäœãæ±ããŠãããã®æ°ããªçºèŠã«ã€ãªããããšããããŸãã
ã¯ãªãã¯ããããåæããããšã§åŸãããã€ã³ãµã€ããããšã«ããŠã§ããµã€ãã®ããã²ãŒã·ã§ã³æ¹åãã³ã³ããŒãžã§ã³çãé«ããããã®æŠç¥çãªå€æŽãè¡ãããšãã§ããŸãã
ã¹ã¯ããŒã«ããããå©çšããã³ã³ãã³ãæé©å
ã¹ã¯ããŒã«ãããã¯ãããŒãžå šäœã«ããããŠãŒã¶ãŒã®ã¹ã¯ããŒã«è¡åãè²åãããŠç€ºããã®ã§ãããã®ãããã掻çšãããšãããŒãžã®ã©ã®éšåãæã泚ç®ãããŠããããã©ã®éšåã§ãŠãŒã¶ãŒãããŒãžãé¢è±ããŠããããããããŸãã
ããšãã°ãã¹ã¯ããŒã«ããããããŒãžã®äžéšã§æããè²ã瀺ããŠããå Žåããã®ãšãªã¢ãé«ã泚ç®ãéããŠããããšãæå³ããŸããããã¯ãéèŠãªæ å ±ãã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ãããŒãžã®äžéšã«é 眮ããããšã§ãããé«ããšã³ã²ãŒãžã¡ã³ããåŸãããå¯èœæ§ãããããšã瀺åããŠããŸãã
éã«ãæãè²ã瀺ããããšãªã¢ã¯ã蚪åè ãããŸãé¢å¿ãæã£ãŠããªãå¯èœæ§ããããŸããããã§ã³ã³ãã³ããèšèšãèŠçŽããããé¢å¿ãåŒãã€ããããã®æ¹åãè¡ãããšãéèŠã§ãã
ããŠã¹ã ãŒãã¡ã³ããšæ³šç®ãšãªã¢ã®åæ
ããŠã¹ã ãŒãã¡ã³ãã®è¿œè·¡ã¯ããŠãŒã¶ãŒãããŒãžäžã§ã©ãã«æ³šç®ããŠãããããããŠã©ã®ããã«ããã²ãŒãããŠããããç解ããã®ã«åœ¹ç«ã¡ãŸããããã¯ãã¯ãªãã¯ãããã§åŸãããããŒã¿ãè£å®ãã圢ã§äœ¿çšãããããšãå€ãã§ãã
ç¹å®ã®ã³ã³ãã³ãããŠãŒã¶ãŒã®æ³šæãåŒããã©ããããŸãã圌ããæ å ±ãã©ã®ããã«åŠçããŠããããåæããéã«éå®ããŸããããŠã¹ã ãŒãã¡ã³ããå€ããšãªã¢ã¯ããŠãŒã¶ãŒãé¢å¿ãæã£ãŠãããµã€ã³ã§ãããéèŠãªæ å ±ã眮ãã®ã«é©ããå ŽæãããããŸããã
ãŸããããŠã¹ã ãŒãã¡ã³ãã®ãã¿ãŒã³ã¯æã«çŽæçã§ãªãããã²ãŒã·ã§ã³åé¡ãæµ®ã圫ãã«ããããšããããŸãããŠãŒã¶ãŒã®æ¯ãèãã詳ãã芳å¯ããããšã§ãããçŽæçã§äœ¿ãããããã¶ã€ã³ã«æ¹åããããšãã§ããã§ãããã
ãã¶ã€ã³å€æŽååŸã®ããã©ãŒãã³ã¹æ¯èŒ
ããŒããããã掻çšããæãäžè¬çãªæ¹æ³ã®äžã€ãããŠã§ããµã€ãã®ãªãã¶ã€ã³ãåæ§ç¯ã»æŽæ°ååŸã§ã®ããã©ãŒãã³ã¹æ¯èŒã§ããå€æŽãå ããããšã§ãã©ã®ãããªåœ±é¿ãããããèŠæ¥µããããšãã§ããŸãã
æå®ã®å€æŽããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ãã«è¯ã圱é¿ãäžããã®ãåŠããå ·äœçã«æž¬å®ããããã«ããã¶ã€ã³æŽæ°åã®ããŒããããããŒã¿ãšæ¯èŒããŠåæããŸããããã¯ç¹ã«ãæ°ãããã¶ã€ã³ãç®çãšãããšã³ã²ãŒãžã¡ã³ãã®æ¹åãéæãããŠããããå€æããã®ã«åœ¹ç«ã¡ãŸãã
æçµçã«ãããããæ¯èŒåæãå®æçã«è¡ãããšã§ããŠã§ããµã€ãæ¹åã®ããã®ç¶ç¶çããã»ã¹ã確ç«ããããå¹æçãªæŠç¥ãçå®ãç¶ããããšãå¯èœã«ãªããŸãããã¶ã€ã³ã®æ¹åãæ¢ãŸãããšã¯ãããŸãããåžžã«ææ°ã®ãŠãŒã¶ãŒè¡åããŒã¿ã掻çšããŠãæåã®ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæäŸããŸãããã
ãŠã§ããµã€ãã®ã³ã³ããŒãžã§ã³çåäžãžã®å¿çš
ãŠã§ããµã€ãã«ãã©ãã£ãã¯ãæµå ¥ãããããšã¯æåã®ç¬¬äžæ©ã§ãããæçµçãªç®æšã¯èšªåè ã顧客ã«å€ããããšãã€ãŸãã³ã³ããŒãžã§ã³çã®åäžã«ãããŸããSEO ããŒããããããŒã«ã¯ããŠãŒã¶ãŒããµã€ãäžã§ã©ã®ããã«è¡åããŠããããèŠèŠçã«ç解ããã³ã³ããŒãžã§ã³çãæ倧åããããã§éèŠãªåœ¹å²ãæãããŸãã
ãŠãŒã¶ãŒã®è¡åãåæããããšã§ã蚪åè ã泚ç®ããã¯ãªãã¯ãããšãªã¢ãç¹å®ãããããã®æ å ±ãåºã«ãŠã§ããµã€ãã®åèŠçŽ ãæé©åããããšãã§ããŸããæ¹åãã€ã³ããæ確ã«ãªãã°ãããã«å¿ããŠã³ã³ãã³ãããã¶ã€ã³ã調æŽããããšãå¯èœãšãªããããè¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæäŸã§ããŸãã
ãã®èšäºã§ã¯ãSEO ããŒããããããŒã«ã掻çšããŠããŠã§ããµã€ãã®ãããããŒãžãã©ã³ãã£ã³ã°ããŒãžãå éšãªã³ã¯ããããŠãã©ãŒã ã®é¢è±çãšãã£ãåã»ã¯ã·ã§ã³ãæ¹åããã³ã³ããŒãžã§ã³çãåäžãããããã®å®è·µçãªã¢ãããŒããã玹ä»ããŸãã
ãããããŒãžã®æé©åãã€ã³ã
ãããããŒãžã¯èšªåè ã«ãšã£ãŠã®å ¥ãå£ã§ãããåããŠã®å°è±¡ã決å®ã¥ããéèŠãªããŒãžã§ããããŒãããããåæããããšã«ããããããããŒãžã®ã©ã®ãšãªã¢ãæãé¢å¿ãéããŠããããããããŸãããã®æ å ±ãçšããŠããããããŒãžäžã®ããŒã¡ãã»ãŒãžãCTAïŒCall to ActionïŒã®äœçœ®ãæé©åããŠãããŸãããã
蚪åè ã®èŠç·ãéäžãããšãªã¢ã«ããããŒåºåãããããååãé 眮ããããšã§ã泚ç®åºŠã®é«ãã»ãŒã«ã¹ãã€ã³ããåé¢ã«åºãããšãéèŠã§ãããŸãããŠãŒã¶ãŒãé¢å¿ã瀺ãã³ã³ãã³ãã«ã¯é©åãªå éšãªã³ã¯ãèšå®ããããšã§ããµã€ãå ã®ããŒãžé移åãä¿é²ããã³ã³ããŒãžã§ã³ãžãšç¹ããŸãã
ããã«ããŠãŒã¶ãŒããããããŒãžãã¹ã¯ããŒã«ããŠã³ããåŸåãåæããéèŠãªæ å ±ã¯äžéšã«é 眮ãããªã©ãèŠèŠçéå±€ãæèããã³ã³ãã³ãã¬ã€ã¢ãŠããèããããšãæåãžã®éµãšãªããŸãã
ã©ã³ãã£ã³ã°ããŒãžæ¹åã®ããã®ã¢ãããŒã
ã©ã³ãã£ã³ã°ããŒãžã¯ç¹å®ã®ããŒã±ãã£ã³ã°ç®çã®ããã«èšèšãããã³ã³ããŒãžã§ã³ã«çŽçµããããŒãžã§ããããŒããããããŒã«ã¯ãã©ã³ãã£ã³ã°ããŒãžã®ã©ã®éšåããŠãŒã¶ãŒã®é¢å¿ãåŒããã©ããç¡èŠãããŠããããå¯èŠåããŸããå®æçãªããŒããããåæãè¡ãããŠãŒã¶ãŒããã€ãã¢ã«åºã¥ãããŒãžã®æ¹è¯ãå®æœããŸãããã
匷åãªãããã©ã€ã³ãæ確ãªCTAã説åŸåã®ããã³ã³ãã³ãã®é 眮ã¯ã©ã³ãã£ã³ã°ããŒãžã®æåã«ãããŠäžå¯æ¬ ã§ãããŠãŒã¶ãŒãããŒãžãé¢ããåã«ã¢ã¯ã·ã§ã³ãä¿ãããã«ã¯ãããŒããããã®ããŒã¿ãå©çšããŠãããèŠçŽ ã®ã¬ã€ã¢ãŠããæé©åããããšãå¿ èŠã§ãã
å ããŠããã©ãŒã ã®å ¥åãä¿ãããã«ãç ©éããé¿ããã·ã³ãã«ã§çŽæçãªãã¶ã€ã³ã«ããããšãã瀟äŒç蚌æãªã©ã®ä¿¡é Œæ§ãé«ããèŠçŽ ãããŸãçµã¿èŸŒãããšããã©ã³ãã£ã³ã°ããŒãžã®ã³ã³ããŒãžã§ã³çãå€§å¹ ã«åäžãããããšã«ã€ãªãããŸãã
å éšãªã³ã¯æŠç¥ã®èŠçŽã
å éšãªã³ã¯ã¯ã蚪åè ãä»ã®é¢é£ããŒãžãžèªå°ããããã®éèŠãªæ©èœã§ããSEO ããŒããããããŒã«ãçšããŠãã©ã®ãªã³ã¯ãå¹æçã«ã¯ãªãã¯ãããŠããããå€æãããµã€ãã®å éšãªã³ã¯æŠç¥ã®èŠçŽããè¡ããŸãããã
ãªã³ã¯ãããŠããã¢ã³ã«ãŒããã¹ããé©åã§ãããããŸããã®ãªã³ã¯ããµã€ãå ã®ä»ããŒãžãšã©ãçžäºäœçšããŠããããæ€èšããããšã§ãé«ãã³ã³ããŒãžã§ã³ãéæããããã®ããŒãžéã®æµããäœãããšãã§ããŸãã蚪åè ãèªç¶ã«æ¬¡ã®ã¢ã¯ã·ã§ã³ãžãšé²ãããããªãæ»ãããªããã²ãŒã·ã§ã³ãã¹ãæäŸããããšã倧åã§ãã
å ããŠãéèŠãªããŒãžã«ãªã³ã¯ãããŠããéãå¢ããããšã§ããµã€ãã®æ å ±æ§é ã匷åããSEOã®èŠ³ç¹ããã倧ããªå©çããããããŸããããã¯ãªãã¯ããããªã³ã¯ãå¢ããããŠãŒã¶ãŒ engagementãé«ããããšãããµã€ãå šäœã®äŸ¡å€ãåŒãäžããŸãã
ãã©ãŒã ã®é¢è±çäœäžãã¯ããã¯
ãã©ãŒã ã®é¢è±çã¯ã³ã³ããŒãžã§ã³ã«çŽæ¥é¢ããææšã§ããSEO ããŒããããããŒã«ãçšãããã©ãŒã ã®åæã«ãããã©ã®å ¥åãã£ãŒã«ãã§èšªåè ãèºããŠããããææ¡ãããããã®åé¡ãä¿®æ£ããããšãéèŠã§ãã
ããŒããããåæããåŸãããæŽå¯ãããšã«ããã©ãŒã ãçããã·ã³ãã«ã«ããããã©ãŒã ã«é²è¡ç¶æ³ã€ã³ãžã±ãŒã¿ãŒãè¿œå ããããšã©ãŒã¡ãã»ãŒãžãæ確ã«ããŠãŠãŒã¶ãŒãã¬ã³ããªãŒã«ãããªã©ã®æ¹è¯ãèããããŸããããã«ããããŠãŒã¶ãŒããã©ãŒã ãæåŸãŸã§å®äºããããããªããããã³ã³ããŒãžã§ã³çã®åäžãæåŸ ã§ããŸãã
ããã«ããŠãŒã¶ãŒããã©ãŒã ãé¢è±ããåã«ç¢ºèªãå±ãŸãã®ãããã¢ããã¡ãã»ãŒãžã衚瀺ãããªã©ãéäžã§é¢è±ããã¡ãªãŠãŒã¶ãŒããã£ãããã工倫ãå¹æçã§ããç°¡æœã§èŠªãã¿ãããèšèé£ãã䜿ãããã©ãŒã ãå®äºããã¡ãªãããå床匷調ããããšã§ãæçµçãªéä¿¡ãä¿é²ããããšãã§ããŸãã
ããŒããããããŒã¿ããã®æŽå¯ãšå¯Ÿç
SEOæé©åãè¡ãäžã§ããŒããããããŒã«ã¯åŒ·åãªå³æ¹ã§ãããŠã§ãããŒãžã®ããŒããããã掻çšããããšã§ããŠãŒã¶ãŒè¡åã®èŠèŠçãªããŒã¿ãåéãããããã®æ å ±ãåºã«ããŒãžæ¹åã®æ¹åæ§ãèŠå®ããããšãã§ããŸããä»æ¥ã¯ããã®ãŠããŒã¯ãªããŒã«ãã©ã®ããã«äœ¿ã£ãŠWebãµã€ãã®SEOå¹æãé«ãããã«çŠç¹ãåœãŠãŠè§£èª¬ããŸãã
ãŸããããŒãããããéããŠåŸãããããŒã¿ã¯ãã¯ãªãã¯æ°ãã¹ã¯ããŒã«ã®æ·±ããããŠã¹ã®åããªã©å€å²ã«ããããŸãããããããããŠãŒã¶ãŒãã©ã®ãšãªã¢ã«èå³ãæã¡ãã©ããç¡èŠããŠããã®ããæ確ã«ãªããŸãããã®ããŒã¿ãããŸã解æããSEOæŠç¥ã«åãå ¥ããŠããããšãéèŠã§ãã
ããã«ãæ¹åçã®åªå é äœãèšå®ããéããããŒããããã¯äŸ¡å€ã®é«ãææšãæäŸããŸããããŒãžå ã®æ¹åãå¿ èŠãªç®æãèŠèŠçã«æããããšãã§ããããããªãœãŒã¹ã®æå¹å©çšã«ã€ãªãããŸããããã§ã¯ãããŸããŸãªããŒããããããŒã¿ã®èŠæ¹ãšãããå ã«ããå ·äœçãªå¯Ÿçã«ã€ããŠèŠãŠãããŸãããã
ãŠãŒã¶ãŒã®çåç¹ãšãã£ãŒãããã¯ã®åå®
ãŠãŒã¶ãŒãããŒãžäžã§è¿·ã£ãããæå³ããªãè¡åããšã£ããããå Žæãææ¡ããããšã¯éèŠã§ãããããã£ãç®æã¯ããŒããããäžã§ãã¯ãªãã¯ãå°ãªãããããã¯å šããªããŸãŒã³ãšããŠèŠãŠåãããšãã§ããŸãããŸããå€ãã®ãŠãŒã¶ãŒãäºæãã倧éã«ã¯ãªãã¯ããŠããéšåã¯ã圌ããäœããæåŸ ããŠããããšã瀺ããŠããããããã¯SEOäžã®ãŠãŒã¶ãŒã®çåç¹ããã£ãŒãããã¯ãšæããããšãã§ããŸãã
ãã®ãããªæ å ±ãå©çšããŠãã³ã³ãã³ããæ¹åããããšã§ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããããšãå¯èœã§ããäŸãã°ãäºæããã¯ãªãã¯ãããŠããéšåã«é¢ããŠã¯ããªã³ã¯ãè¿œå ããããšã§ãŠãŒã¶ãŒã®æåŸ ã«å¿ããçåç¹ãããå Žæã«ã¯ããæ確ãªæ å ±ãæäŸããçåãçããªãããã«ããããšãèããããŸãã
ãŸããæ€èšŒãéããããšã§ããããã®ãšãªã¢ã®æ¹åãSEOçµæã«çµã³ã€ãããã©ãã£ãã¯ã®å¢å ããšã³ã²ãŒãžã¡ã³ãã®åäžãæåŸ ã§ããŸããå®æçãªç£èŠãšã¢ã¯ã·ã§ã³ãè¡ãããšãããŒã§ãã
é«ããŠã³ã¹ããŒãžã®åæãšã¢ã¯ã·ã§ã³
é«ããŠã³ã¹çã瀺ãããŒãžã¯ããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããæ¹åããäžã§ç¹ã«æ³šç®ãã¹ãã§ãããããã®ããŒãžã«ãŠãŒã¶ãŒãæ±ããæ å ±ãæäŸãããŠããªãã£ãããããã²ãŒã·ã§ã³ãçŽæçã§ãªãã£ããããããšããé«ããŠã³ã¹ã®äžå ãšãªã£ãŠããå ŽåããããŸãã
ããŒããããã«ãã£ãŠããŠãŒã¶ãŒãã©ã®éšåã§é¢è±ããŠããã®ããæ確ã«ããããšãã§ããããããã®æ å ±ãå ã«ã³ã³ãã³ãã®èŠçŽããã¬ã€ã¢ãŠãã®æ¹åãè¡ãããšã倧åã§ããäŸãã°ãç®ç«ã€å Žæã«æ å ±æäŸãå¢ãããããã¯ãªãã¯ãä¿ãCTAïŒCall To ActionïŒãã¿ã³ãèšçœ®ãããããããšãæå¹ã§ãã
ããã«ãã¹ã¯ããŒã«ããŒãããããåæããããšã§ããŠãŒã¶ãŒãã³ã³ãã³ããã©ã®çšåºŠãŸã§èªãã§ããã®ããå€å®ã§ããŸãããããåºã«ããŠãŒã¶ãŒãé¢å¿ãæã£ãŠããç®æãé¢è±ããŠããŸããã€ã³ããçºèŠããã³ã³ãã³ãæ¹åã®æããããšããããšãã§ããŸãã
ã³ã³ãã³ãã®ããªã¥ãŒãé«ããæ¹æ³
ããŒããããããŒã¿ã¯ãã³ã³ãã³ããã©ã®çšåºŠå©çšè ã«äŸ¡å€ãæäŸããŠãããã®ææšã«ããªããŸãããŠãŒã¶ãŒãå€ãã®æéãéãããŠããã»ã¯ã·ã§ã³ã¯ãé«ã䟡å€ãããããšã瀺ããŠããŸããéã«ãçŽ æ©ãã¹ã¯ããŒã«ãããŠããã»ã¯ã·ã§ã³ã¯ãå åãªé¢å¿ãåŒããŠããªããããããŸããã
ããããæŽå¯ãããã³ã³ãã³ãã®è³ªãåäžãããããšãã§ããŸãããŠãŒã¶ãŒãé¢å¿ã瀺ãéšåã§ããã°ãããæ·±ãæ å ±ãæäŸããããšã§ãšã³ã²ãŒãžã¡ã³ããé«ããã¹ã¯ããŒã«ãããŠããç®æã§ã¯èŠåºãã工倫ããããèŠèŠçãªèŠçŽ ãå ãããããããšã§ã泚ç®ãéããããšãã§ããŸãã
ããã«ãã³ã³ãã³ãã®åœ¢åŒãå€æ§åããããšãèããããŸããäŸãã°ãèšäºå ã§ããŒã¿ãäºäŸãæäŸããéã«ãããã¹ãã®èª¬æã«å ããŠã°ã©ããã€ã³ãã©ã°ã©ãã£ãã¯ãæ¿å ¥ããããšã§ãããå€ãã®èŠèŠçé¢å¿ãåŒããå 容ç解ãå©ããããšãã§ããŸãã
ããã²ãŒã·ã§ã³ã®å¹çåãšæ¹å
ãŠã§ããµã€ãã®ããã²ãŒã·ã§ã³ã¯ããŠãŒã¶ãŒãæ å ±ãèŠã€ããããã«éåžžã«éèŠãªèŠçŽ ã§ããæ確ãã€çŽèŠ³çãªããã²ãŒã·ã§ã³ã¯ããµã€ãå ã§ã®æ»åšæéãå¢ãããããŠã³ã¹çãæžå°ãããããšã«ã€ãªãããŸãã
ããŒããããããŒã«ã䜿çšããŠããŠãŒã¶ãŒãã©ã®ããã²ãŒã·ã§ã³èŠçŽ ã䜿çšããŠããã®ãããŸã䜿çšããŠããªãã®ãã確èªããããšãã§ããŸããããã«ããããµã€ããªã³ã¯ã®é 眮ãæé©åãããŠãŒã¶ãŒãç®æãæ å ±ãã»ã¯ã·ã§ã³ã«ã¹ã ãŒãºã«ã¢ã¯ã»ã¹ã§ããããã«ããäºãå¯èœã«ãªããŸãã
äžè¬çãªæ¹åçãšããŠã¯ã䜿çšé »åºŠã®äœããªã³ã¯ãåæ§æãããããæ確ãªã©ãã«ã䜿çšãããããããããŠã³ã¡ãã¥ãŒã®æå¹æ§ãèæ ®ãããªã©ãæããããŸããå®æçãªããã²ãŒã·ã§ã³ã®æ€èšŒãè¡ãããšã§ãSEOå¹æãæ倧åãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®åäžãžãšã€ãªãã£ãŠãããŸãã
æ¹åãµã€ã¯ã«ã®äœæãšå®è£
ãŠã§ããµã€ãã®æé©åã¯ç¶ç¶çãªæ¹åãå¿ èŠã§ããSEO ããŒããããããŒã«ãå©çšããŠããã®æ¹åãµã€ã¯ã«ãæå¹ã«éçšããæ¹æ³ããäŒãããŸãã
ãŠã§ããµã€ãã«èšªåãããŠãŒã¶ãŒã®è¡åãèŠèŠåããã©ãã«æ¹åã®äœå°ãããã®ããæ確ã«ããããšãéèŠã§ããããŒããããããŒã«ã¯ãã®äžå©ãšãªããŸãã
ããã§ã¯ãèšæž¬ããå®è£ ã«è³ããŸã§ã®ã¹ãããããšã«ãå®è·µçãªæ¹åãµã€ã¯ã«ã®äœãæ¹ãšãã®å®è£ æ¹æ³ã«ã€ããŠçŽ¹ä»ããŠãããŸãã
èšæž¬ãåæãæ¹åã®ç¹°ãè¿ã
SEOã®æåã¯ãèšæž¬ãšåæããããŠãã®ããŒã¿ãåºã«ããæ¹åã®ç¹°ãè¿ãã«ãããŸããããŒããããããŒã«ã¯ããã®ãµã€ã¯ã«ã®å§ç¹ãšããŠéåžžã«æå¹ã§ãã
äŸãã°ãããŒãžå ã®ç¹å®ã®ã»ã¯ã·ã§ã³ãèŠéããããã¡ã§ããããšãããŒããããã瀺ããŠããå Žåã該åœéšåã®ã³ã³ãã³ãããã¶ã€ã³ã®èŠçŽããå¿ èŠãããããŸããã
åžžã«ããŒããããããŒã«ã§åŸãããããŒã¿ãåæãããŠãŒã¶ãŒäœéšãåäžãããããã®æ¹åç¹ãçºèŠããä¿®æ£ãå ããããšãéèŠã§ãã
ããŒãããããããžãã¹ã®ææ決å®ã«çµã¿èŸŒã
ããŒããããã®ããŒã¿ã¯åãªããµã€ãæ¹åã«ãšã©ãŸããŸããããããããžãã¹ã®ææ決å®ã«åœ¹ç«ãŠãããšãã§ããŸãã
ããšãã°ãã©ã®ååãžã®é¢å¿ãé«ãã®ããã©ã®ã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ãå¹æçããªã©ãããŒã±ãã£ã³ã°æŠç¥ã«çŽæ¥çãªåœ±é¿ãäžããæŽå¯ãåŸãããšãã§ããŸãã
çµç¹å šäœã§ãã®æ å ±ã䟡å€ãããã®ãšæããããŒã±ãã£ã³ã°ããååéçºã«è³ããŸã§ã®å€å²ã«ããã決å®ã«æŽ»çšããŸãããã
ããŒã éã®ã³ãã¥ãã±ãŒã·ã§ã³ãšããŒã¿å ±æ
ããŒããããããŒã«ã®ããŒã¿ã¯ãããŸããŸãªéšéãååããŠå©çšããã¹ããã®ã§ããããŒã±ãã£ã³ã°ããŒã ããã¶ã€ã³ããŒã ãéçºããŒã ãªã©ãé¢é£ãããã¹ãŠã®éšçœ²ãšã®æ å ±å ±æã¯æ¥µããŠéèŠã§ãã
ã³ãã¥ãã±ãŒã·ã§ã³ãä¿é²ããããšã§ãç°ãªãèŠç¹ããã®ãã£ãŒãããã¯ãåŸãããšãã§ããããå æ¬çãªæ¹åãæåŸ ã§ããŸãã
éææ§ã®ããããŒã¿å ±æãè¡ããå šããŒã ãåãæ¹åãåããŠåãçµãããšããå¹ççãªãŠã§ããµã€ãæé©åã«ã¯å¿ èŠäžå¯æ¬ ã§ãã
ããŒã¿ããªãã³ãªã¢ãããŒãã®æåã¥ãã
æåŸã«ãããŒããããããŒã«ã®æŽ»çšã¯çµç¹æåã«ã圱é¿ãäžããŸããããŒã¿ããªãã³ãªã¢ãããŒããçµç¹æåã«æ ¹ä»ãããããšããé·æçãªæ¹åã«ç¹ãããŸãã
ææ決å®ãæèŠãçµéšã«äŸåããããšãªããããŒã¿ã«åºã¥ãã客芳æ§ãä¿ã€ããšãã§ããããã«ãããŒã«ã®å©çšãä¿é²ããŸãããã
çµç¹å šäœã§ããŒããããããŒã¿ã®éèŠæ§ãèªèããããã掻çšããããšã§ããŠãŒã¶ãŒäžå¿ã®ãã¶ã€ã³ãããèªç¶ã«è¡ãããããã«ãªãã§ããããçµæçã«ãSEOã®èŠ³ç¹ãããå¹æçãªãŠã§ããµã€ãæ§ç¯ãžãšç¹ãããŸãã
ãŸãšã
SEOããŒããããããŒã«ã¯ããŠã§ããµã€ãã®å©çšãã¿ãŒã³ãèŠèŠçã«ææ¡ããã®ã«åœ¹ç«ã¡ãŸããç¹ã«ãããžãã¹ããŒãœã³ã«ã¯ããŠãŒã¶ãŒè¡åã®æŽå¯ãSEOå¹æã®åäžãæåŸ ã§ããããŒã«ã§ããåºæ¬çãªæŠå¿µããã¯ããã察象ããŒãžã®éžå®æ¹æ³ãããŒã¿åéæéãåæçµæã®æŽ»çšæ³ã«è³ããŸã§ãããŒããããã䜿ã£ãã³ã³ããŒãžã§ã³çã®æ¹åãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹(UX)åäžã«å¿ èŠãªã¹ãããã解説ããŸããããŸããæ¹åãµã€ã¯ã«ãäœãäžããããžãã¹ææ決å®ã«ããŒããããããŒã¿ãçµã¿èŸŒãæ¹æ³ãããŒã éã§ã®ããŒã¿å ±æã®éèŠæ§ã觊ããŸããããã®ãŸãšãããããªãã®ãŠã§ããµã€ãæ¹åã®äžå©ãšãªãã°å¹žãã§ããèŠèŠããŒã¿ãåºã«ããæœçã¯ããã£ãšæåãžãšç¹ããã§ãããã