ãŠã§ããµã€ãã®SEOå¹æãé«ããããžãã¹ã®æåã«è²¢ç®ããããããœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ã泚ç®ãããŠããŸããããããã©ã®ããã«å¹æçã«ãœãŒã·ã£ã«ãã¿ã³ãéžå®ããé 眮ãã¹ããããŸããã®SEOã«ãããå®éã®åœ±é¿ã¯äœããšããçåãçããŠããŸããæ¬çš¿ã§ã¯ãã®ããŒããæ·±å ããããœãŒã·ã£ã«ã·ã°ãã«ã®SEOãžã®åœ±é¿ããœãŒã·ã£ã«ãã¿ã³èšçœ®ã®ã¡ãªãããé©åãªèšçœ®æ¹æ³ããããŠèšçœ®åŸã®ç¶ç¶çãªSEOæŠç¥ã«ã€ããŠãããžãã¹ããŒãœã³åãã«ãããã解説ããŸãã
SEOãšãœãŒã·ã£ã«ãã¿ã³ã®åºæ¬ç解
ãŠãŒã¶ãŒã®ããžã¿ã«äœéšãé«ãã€ã€ãŠã§ããµã€ãã®SEOã匷åããããã®ãã¯ããã¯ã®äžã€ããããœãŒã·ã£ã«ãã¿ã³ãã®èšçœ®ã§ãããã®èšäºã§ã¯ããœãŒã·ã£ã«ãã¿ã³ãšSEOã®é¢ä¿ã«ã€ããŠæãäžããŠãããŸãã
ãœãŒã·ã£ã«ãã¿ã³ãšã¯äœãïŒ
ãœãŒã·ã£ã«ãã¿ã³ãšã¯ããŠã§ãããŒãžäžã§ç¹å®ã®ã³ã³ãã³ãããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã§ç°¡åã«å ±æã§ããããã«ããããã®ãã¿ã³ãã¢ã€ã³ã³ã®ããšã§ãããããã®ãã¿ã³ã¯ã蚪åè ãèªå·±ã®ãœãŒã·ã£ã«ãããã¯ãŒã¯ã§ããŒãžã®ãªã³ã¯ãå ±æããããšã奚å±ããŸãã
ãããã®ãã¿ã³ãããããšã§ã蚪åè ã¯ã¯ã³ã¯ãªãã¯ã§ã³ã³ãã³ããå人ããã©ãã¯ãŒã«æšèŠãããããªããŸããéåžžãFacebookãTwitterãInstagramãLinkedInãPinterestãªã©ãäž»èŠãªãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã åãã®ãã¿ã³ãèšããããŠããŸãã
ãœãŒã·ã£ã«ãã¿ã³ãèšçœ®ããéã¯ããã¶ã€ã³ãé 眮ãé©åã«è¡ãããšããŠãŒã¶ããªãã£ãå ±æã®é »åºŠã«çŽçµãããããéèŠã§ããããã«ããããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžããçµæãšããŠãŠã§ããµã€ãã®èšªåè å¢å ã«è²¢ç®ããŸãã
SEOã®èŠ³ç¹ãããœãŒã·ã£ã«ãã¿ã³ã®éèŠæ§
ãœãŒã·ã£ã«ãã¿ã³ã¯SEOã«ãããŠãéèŠãªåœ¹å²ãæãããŸãããœãŒã·ã£ã«ãã¿ã³ãéããŠå ±æãããã³ã³ãã³ãã¯ããœãŒã·ã£ã«ã¡ãã£ã¢äžã§åºããããªã³ã¯ãšããŠæ©èœããŸããããã«ãããæ€çŽ¢ãšã³ãžã³ã«ãã£ãŠã³ã³ãã³ãã䟡å€ããããšè©äŸ¡ããããããªããŸãã
ãŸãããã©ã³ãèªç¥åºŠã®åäžã«ãå¯äžããŸããå ±æãããã³ã³ãã³ããé«ããšã³ã²ãŒãžã¡ã³ããç²åŸããå Žåãããã¯éæ¥çã«ãŠã§ããµã€ãã®ä¿¡é Œæ§ãšé¢é£æ§ãæ€çŽ¢ãšã³ãžã³ã«ç€ºãã·ã°ãã«ãšãªããŸãã
ãœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ã«ãã£ãŠçæãããããã¯ãªã³ã¯ãšãœãŒã·ã£ã«ã·ã°ãã«ã®çµã¿åããã¯ãæ€çŽ¢ãšã³ãžã³çµæããŒãž(SERP)ã«ãããã©ã³ãã³ã°åäžã«è²¢ç®ãããããSEOæŠç¥ã®äžéšãšããŠéèŠãããŠããŸãã
ãœãŒã·ã£ã«ã·ã°ãã«ã®åœ¹å²ãšSEOãžã®åœ±é¿
ãœãŒã·ã£ã«ã·ã°ãã«ãšã¯ããœãŒã·ã£ã«ã¡ãã£ã¢äžã®æŽ»åããŠã§ããµã€ãã®æ€çŽ¢ãšã³ãžã³ã©ã³ãã³ã°ã«äžãã圱é¿ãæããŸããããããã·ã§ã¢ãã³ã¡ã³ããªã©ããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ãã¯ãœãŒã·ã£ã«ã·ã°ãã«ãçæããŸãã
æ€çŽ¢ãšã³ãžã³ã¯ãããã®ãœãŒã·ã£ã«ã·ã°ãã«ãå®éçã«è©äŸ¡ãããŠã§ããµã€ããã³ã³ãã³ãã®äººæ°åºŠãä¿¡é Œæ§ã®ææšãšããŠçšããŠããŸãããããã£ãŠããœãŒã·ã£ã«ã·ã°ãã«ã¯ã³ã³ãã³ãã®äŸ¡å€ããŠã§ããµã€ãã®æš©åšæ§ãé«ããéèŠãªèŠçŽ ã§ãã
SEOã®èŠ³ç¹ããããœãŒã·ã£ã«ã¡ãã£ã¢ã¯ãã ã®ãã©ãã£ãã¯ãœãŒã¹ãšããŠã§ã¯ãªãããã©ã³ãã圢æãè©äŸ¡ãåŸãããã®ãã©ãããã©ãŒã ãšããŠå©çšããããšããã©ã¹ã«ãªããŸãããã®ããã«ã¯ã質ã®é«ãã³ã³ãã³ããæäŸãããœãŒã·ã£ã«ãã¿ã³ã掻çšããŠãŠãŒã¶ãŒã®åãããããä¿ã¡ã€ã€ãç©æ¥µçãªãœãŒã·ã£ã«ã¡ãã£ã¢æŠç¥ãåãå ¥ããããšãæ±ããããŸãã
ãŠã§ããµã€ãã«ããããœãŒã·ã£ã«ã¡ãã£ã¢ã®åœ¹å²
ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯çŸä»£ã®ããŒã±ãã£ã³ã°æŠç¥ã«ãããŠäžå¯æ¬ ãªèŠçŽ ã§ããããŠã§ããµã€ãã®èŠèªæ§ãé«ããããã§å€§ããªåœ¹å²ãæãããŠããŸãããœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã®ã³ã³ãã³ãé ä¿¡ã¯ããã€ã¬ã¯ãã«æœåšé¡§å®¢ã«ãªãŒããããã©ã³ãã¢ãŠã§ã¢ãã¹ãæ§ç¯ããããšãã§ããŸãã
ç©æ¥µçãªãœãŒã·ã£ã«ã¡ãã£ã¢ã®å©çšã¯ãã³ã³ãã³ãã®æ¡æ£ãå éãããããã«ãœãŒã·ã£ã«ãã«ãŒãïŒä»äººã®è¡åã«ããä¿¡çšã®æ§ç¯ïŒãçã¿åºãããšãã§ããŸããããã«ãããæ°èŠèšªåè ãæ¹ãä»ããæ¢åã®ãã©ãã¯ãŒããŠã§ããµã€ãã«æ»ã£ãŠããããã«ä¿ãããšãã§ããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åœ¹å²ããã«ã«æŽ»çšããã«ã¯ãã³ã³ãã³ãã®å ±æãç°¡åã«ããããã«ãé©åã«èšèšããããœãŒã·ã£ã«ãã¿ã³ããŠã§ããµã€ãã«èšçœ®ããããšãéèŠã§ããããã«ãããã³ã³ãã³ãã®ãã€ã©ã«æ§ãé«ãŸããSEOããã©ãŒãã³ã¹ã®åäžã«å¯äžããŸãã
ãœãŒã·ã£ã«ãã¿ã³èšçœ®ã®ã¡ãªãã
ãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®åäž
ãœãŒã·ã£ã«ãã¿ã³ãèšçœ®ããããšã¯ããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããåäžãããå¹æããããŸãããŠãŒã¶ãŒãã³ã³ãã³ããæ°ã«å ¥ãã°ããã¿ã³ãã¯ãªãã¯ããŠããã«å ±æã§ããããããŠã§ããµã€ããšãŠãŒã¶ãŒã®çžäºäœçšã掻æ§åããŸãããŸããä»ã®ãŠãŒã¶ãŒããã®ã³ã³ãã³ããå ±æãã姿ãèŠãŠãããå€ãã®äººã ãé¢äžããå¯èœæ§ãé«ãŸããŸãã
ãŠãŒã¶ãŒãã³ã³ãã³ããå ±æããéã«ã¯ãèªèº«ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ã®ã¿ã€ã ã©ã€ã³äžã§å人ããã©ãã¯ãŒãšç¹ãããçãŸããèšè°ãã³ã¡ã³ããä¿ãããããšã«ãªããŸãããã®ã€ã³ã¿ã©ã¯ã·ã§ã³ã¯ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãè±ãã«ãããµã€ã蚪åã®èšæ¶ã«æ®ãããããªããŸãã
ãœãŒã·ã£ã«ãã¿ã³ã¯ããŠãŒã¶ãŒãã¬ã³ããªãŒãªãã¶ã€ã³ãéèŠã§ããèŠèªæ§ãé«ãã䜿ããããäœçœ®ã«èšçœ®ãããŠããããšã§ããŠãŒã¶ãŒã¯èªç¶ãšå ±æããããªããŸãããã®ãããªå°ããªãã¶ã€ã³ã®å·¥å€«ãçµæãšããŠãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã倧ããåäžãããã®ã§ãã
ã³ã³ãã³ãå ±æã«ãããã©ãã£ãã¯å¢å
ãœãŒã·ã£ã«ãã¿ã³ã«ãã£ãŠå®¹æã«ãªãã³ã³ãã³ãã®å ±æã¯ãæ°ããªãã©ãã£ãã¯æºãšãªããŸãã人ã ããã®ã³ã³ãã³ããå ±æããããšã§ããã®ãªãŒãã¯å ±æè ã®ãã©ãã¢ãŒã«ãŸã§åºããããŠã§ããµã€ããžã®æ°ããªèšªåè ãç²åŸããæ©äŒããããããŸãã
ãŸããå ±æãããã³ã³ãã³ãã話é¡ãšãªããã€ã©ã«ã«ãªãã°ãçæéã§å€§éã®ãã©ãã£ãã¯ãåŒãå¯ããããšãäžå¯èœã§ã¯ãããŸããããã®ãã©ãã£ãã¯ã¯ãè¯è³ªãªã³ã³ãã³ãã«ãã£ãŠé·æçãªèšªåè ã«å€ããå¯èœæ§ãç§ããŠããŸãã
ãã©ãã£ãã¯ã®å¢å ã¯çŽæ¥çã«ãŠã§ããµã€ãã®èªç¥åºŠãé¢é£æ§ãé«ããæ€çŽ¢ãšã³ãžã³ã«ãããä¿¡é ŒåºŠã®åäžã«ç¹ãããŸããSEOã®èŠ³ç¹ããèŠãŠãã瀟äŒçãªå ±æã¯æ€çŽ¢çµæã®ã©ã³ãã³ã°ã«å¥œåœ±é¿ãäžããèŠçŽ ã®äžã€ã«æ°ããããŸãã
ãã©ã³ãèªç¥åºŠã®åäžãšSNSã§ã®é²åº
ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯çŸä»£ã®ã³ãã¥ãã±ãŒã·ã§ã³ã«ãããŠéèŠãªåœ¹å²ãæ ã£ãŠããããã©ã³ããèªç¥åºŠãé«ããæ段ãšããŠãåªããŠããŸãããœãŒã·ã£ã«ãã¿ã³ãéããŠç°¡åã«ã³ã³ãã³ããå ±æãããããšã«ããããããç¹°ãè¿ãããããšã§ãããã¯ããã©ã³ãã®ååãåºãŸããŸãã
SNSã§ã®é²åºãå¢ãããšããããšã¯ããã©ã³ãã€ã¡ãŒãžãã¢ã€ãã³ãã£ãã£ã®åŒ·åã«ã€ãªãããçµæçã«ãã¡ã³ããŒã¹ã®æ¡å€§ã顧客ãã€ã€ã«ãã£ã®åäžãä¿ããŸãããã®ããã»ã¹ã¯ãåŸã ã«ã§ã¯ãããŸãããã©ã³ãã®äŸ¡å€ãé«ããŠããããšã«ãªããŸãã
ããã«ãSNSäžã§ã®è©±é¡ã«äžãããšã¯ã€ã³ãã«ãšã³ãµãŒãä»ã®äŒæ¥ããã®æ³šç®ãéããæ©äŒã«ãªããæ°ããªããžãã¹ãã£ã³ã¹ãããããããšããããŸãããã®ããã«ããœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ã¯ãã©ã³ãã«ãšã£ãŠæçãªããŒã±ãã£ã³ã°æŠç¥ãšãªãã®ã§ãã
ããã¯ãªã³ã¯ã®æ§ç¯ãšããŒãžã©ã³ã¯ãžã®è²¢ç®
ãœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ã«ãã£ãŠä¿ãããã³ã³ãã³ãã®å ±æã¯ãããã¯ãªã³ã¯ã®æ§ç¯ã«ãå¯äžããŸããå ±æãããã³ã³ãã³ããä»ã®ãŠã§ããµã€ããããã°ã«åŒçšãããã°ããããããã®ããã¯ãªã³ã¯ã圢æãããŸããããã¯ãªã³ã¯ã¯æ€çŽ¢ãšã³ãžã³ããŠã§ããµã€ããè©äŸ¡ããéã®éèŠãªèŠçŽ ã®äžã€ã§ãã
è¯è³ªãªããã¯ãªã³ã¯ã¯ããŠã§ããµã€ãã®ä¿¡é Œæ§ãšæš©åšãæ€çŽ¢ãšã³ãžã³ã«ç€ºãããšã«ãªããŸããããã«ãã£ãŠãŠã§ããµã€ãã®æ€çŽ¢çµæã®ããŒãžã©ã³ã¯ãåäžããå¯èœæ§ããããŸããæ€çŽ¢ãšã³ãžã³ã¯ãå€ãã®è³ªã®é«ãããã¯ãªã³ã¯ãæã€ãŠã§ããµã€ãããæçšãªã³ã³ãã³ããæäŸããŠããä¿¡é Œã§ããæ å ±æºãšèŠãªããŸãã
ããã¯ãªã³ã¯ãšããŒãžã©ã³ã¯ã®åäžã«ã¯æéããããããšããããŸããããœãŒã·ã£ã«ãã¿ã³ãå©çšããŠç©æ¥µçã«ã³ã³ãã³ããå ±æãããããšã§ãèªç¶ãšè³ªã®è¯ããªã³ã¯ãéããããšãã§ããŸããããã«ãããSEOã«ãããæ°žç¶çãªå¹æãåŸãããšãã§ããã®ã§ãã
å¹æçãªãœãŒã·ã£ã«ãã¿ã³ã®èšçœ®æ¹æ³
ãŠã§ããµã€ãã«èšªãããŠãŒã¶ãŒã容æã«ã³ã³ãã³ããå ±æã§ããããããœãŒã·ã£ã«ãã¿ã³ã®é©åãªèšçœ®ã¯SEOã®èŠ³ç¹ãããéåžžã«éèŠã§ãããã®èšäºã§ã¯ãå¹æçãªãœãŒã·ã£ã«ãã¿ã³ã®èšçœ®æ¹æ³ã«ã€ããŠè§£èª¬ããŸãã
ãŸãããœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ã«ãããŠéèŠãªã®ã¯ãã©ã®ãã©ãããã©ãŒã ã察象ã«ããããæ確ã«ããããšã§ããå šãŠã®SNSã«å¯Ÿå¿ããã®ã§ã¯ãªããã¿ãŒã²ãããŠãŒã¶ãŒãæã䜿çšããŠããSNSã«çŠç¹ãåœãŠãã¹ãã§ãããã
ãŸããèšçœ®å ŽæãéèŠãªèŠçŽ ã§ããèšäºã®åé ãæåŸã«èšçœ®ããã®ãäžè¬çã§ãããå©çšè ã®è¡åãã¿ãŒã³ã«åãããŠæé©ãªäœçœ®ãèŠã€ãåºãããšãæ±ããããŸãã
ãœãŒã·ã£ã«ãã¿ã³ã®éžå®ãšé 眮ã®ã³ã
ãœãŒã·ã£ã«ãã¿ã³ãéžå®ããéã¯ã察象ãšãããŠãŒã¶ãŒå±€ã«äººæ°ã®ãããã©ãããã©ãŒã ãåªå çã«èæ ®ããŸããããšãã°ãããžãã¹åãã®ã³ã³ãã³ãã§ããã°LinkedInã®ãã¿ã³ãããšã³ã¿ãã€ã³ã¡ã³ãé¢é£ã§ããã°FacebookãTwitterã®ãã¿ã³ãå¹æçã§ãã
é 眮ã«é¢ããŠã¯ããŠãŒã¶ãŒãèªç¶ãšç®ã«çããããç®æã«èšçœ®ããããšã§ãã·ã§ã¢ã®å¯èœæ§ãé«ããããŸããå ããŠãèŠèªæ§ã®é«ããã¶ã€ã³ã§ããããšãå ±æãä¿ãèŠå ãšãªããŸãã
瀟å ã§æã圱é¿åã®é«ãSNSãé©åãªæ°ã ãéžæããéå°ãªãã¿ã³èšçœ®ã¯é¿ããããšããããŒãžã®æŽç·ŽåºŠãç¶æããããã§ãæå¹ã§ãã
ã¢ãã€ã«ãšãã¹ã¯ãããã§ã®è¡šç€ºæŠç¥
ã¢ãã€ã«ããã€ã¹ãšãã¹ã¯ãããã§ã¯ãŠãŒã¶ãŒã®å©çšãã¿ãŒã³ãç°ãªãããã衚瀺æŠç¥ãå€ããå¿ èŠããããŸããã¢ãã€ã«ã§ã¯ç»é¢ãå°ããåãã·ã³ãã«ãã€ç®ç«ã€ãã¿ã³ãçšããããšãéèŠã§ãã
ãã¹ã¯ãããå©çšæã«ã¯ãèšäºäžã®æŠç¥çãªäœçœ®ã«ãœãŒã·ã£ã«ãã¿ã³ãèšèšã§ããäœè£ããããŸãããã®éãããŒãžã®ãã¶ã€ã³ãæãªãããç®ã«è§Šããæ©äŒãæ倧éã«ããããšãæãŸããŸãã
ãŸããã¬ã¹ãã³ã·ããã¶ã€ã³ãæ¡çšããããšã«ãããäž¡æ¹ã®ããã€ã¹ã§é©åã«æ©èœããèŠæ ããè¯ãä¿ã€ããšãå¯èœã§ãã
ããŒãã£ã³ã°ã¿ã€ã ãžã®åœ±é¿ãšæé©å
ãœãŒã·ã£ã«ãã¿ã³ã¯ãŠã§ãããŒãžã®ããŒãã£ã³ã°ã¿ã€ã ã«åœ±é¿ãäžããŸããèªã¿èŸŒã¿ã«æéãããããšãŠãŒã¶ãŒã®é¢è±çãäžããããã軜éãªãã¿ã³ã®å©çšãšæé©åãããã³ãŒããæ±ããããŸãã
éåæããŒãã£ã³ã°ãé 延ããŒãã£ã³ã°ãçšããããšã§ãããŒãžã®åæ衚瀺é床ãç¶æãã€ã€ãå¿ èŠãªãªãœãŒã¹ãããŠã³ããŒãã§ããŸããããã«ããããŠãŒã¶ãŒäœéšãæãªãããšãªãæ©èœãå®è£ ã§ããŸãã
ããã«ããã£ãã·ã³ã°æŠç¥ãé©åã«è¡ãããšã§ãããŒãã£ã³ã°ã¿ã€ã ãæé©åããSEOããã©ãŒãã³ã¹ãç¶æããããšãã§ããŸãã
ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãèããã€ã³ã¿ãŒãã§ãŒã¹
ãœãŒã·ã£ã«ãã¿ã³ãèšçœ®ããéã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæåªå ã«èããã¹ãã§ããæŒãããã倧ãããšåœ¢ç¶ãçŽæçãªé 眮ã¯ãŠãŒã¶ããªãã£ãé«ããŸãã
ãŸããããŒãžã®ã³ã³ãã³ãããã¶ã€ã³ã«æº¶ã蟌ãã ãã¿ã³ã®ãã¶ã€ã³ãæ¡çšããããšã§ããŠãŒã¶ãŒã®ã¹ãã¬ã¹ã軜æžããã·ã§ã¢ãä¿ãããšãã§ããŸãã
ãŠãŒã¶ãŒãç®çãéæãããããããªãã·ã³ãã«ã§ããããããã€ã³ã¿ãŒãã§ãŒã¹ã®æäŸããé·æçã«ãŠã§ããµã€ãã®ä¿¡é Œæ§ãé«ããããšã«ãç¹ãããŸãã
æåãžã®ããŒããããïŒãœãŒã·ã£ã«ãã¿ã³ãšSEO
ããŒãžããšã®ç®çã«æ²¿ã£ããœãŒã·ã£ã«ãã¿ã³ã®å©çš
ãŠã§ãããŒãžã®ç®çãæ確ã«ããããšã¯ããœãŒã·ã£ã«ãã¿ã³ãæå¹ã«æŽ»çšããäžã§äžå¯æ¬ ã§ããäŸãã°ã販売ä¿é²ãç®æãããŒãžã§ã¯ã補åã«çŽæ¥é¢é£ãããœãŒã·ã£ã«ã¡ãã£ã¢ãžã®ãã¿ã³ãçšæããããšãéèŠãšãªããŸãã
蚪åè ãã³ã³ãã³ããã·ã§ã¢ããããããããã«ãèŠèŠçã«ç®ãåŒãäœçœ®ã«ãœãŒã·ã£ã«ãã¿ã³ãèšçœ®ããŸããããã«ããããŠãŒã¶ãŒãèªç¶ãšèå³ãæã¡ããããã·ã§ã¢ããåæ©ä»ãã«ããªããŸãã
ç°ãªãã¿ãŒã²ããã«å¯ŸããŠãæã圱é¿åã®é«ããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã«åããããã¿ã³ãéžæããããšããããŒãžã®ç®çéæã«ã¯éèŠã§ãããã®ããã«ããŠããœãŒã·ã£ã«ãã¿ã³ã¯ç®æšéæã®å©ããšãªããŸãã
ã³ã³ãã³ããšãœãŒã·ã£ã«ãã¿ã³ã®æŽåæ§
ãœãŒã·ã£ã«ãã¿ã³ã¯ã³ã³ãã³ãã®è£å®ãšããŠæ©èœãããããã³ã³ãã³ããšã®æŽåæ§ãéåžžã«éèŠã§ããã³ã³ãã³ããã·ã§ã¢ããããããã€ã·ã§ã¢ãã䟡å€ããããã®ã§ããããšã確èªããå¿ èŠããããŸãã
ãŠãŒã¶ãŒãèå³ãæã¡ãããã³ã³ãã³ãã¯èªç¶ãšã·ã§ã¢ãããããããã®ãããªã³ã³ãã³ããçã¿åºãããšãåæã®äžã€ã§ãããŸããã·ã§ã¢ãããéã«ã¯ãã³ã³ãã³ãã®èŠç¹ãç°¡æœã§ããããšãæ±ããããŸããããã«ãããã·ã§ã¢ãããŠãŒã¶ãŒèªèº«ãã¡ãã»ãŒãžããã£ããäŒããããšãã§ããŸãã
å ±æãããéã«ã¯ãé©åãªããã·ã¥ã¿ã°ããã£ããã³ããŒãçšããããšã§ãã³ã³ãã³ãã®é åãæ倧éã«ã¢ããŒã«ã§ããŸãããã®ããã«æŽåæ§ãæãããããšã§ããœãŒã·ã£ã«ãã¿ã³ã¯ãã®å¹æãæ倧éã«çºæ®ããããšãã§ããŸãã
åæããŒã«ã掻çšããçµæã®æž¬å®ãšæ¹å
ãœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ã¯ãåæããŒã«ã䜵çšããŠãã®å¹æã枬å®ããããšãäžå¯æ¬ ã§ãã蚪åè ã®è¡åãã¿ãŒã³ãã·ã§ã¢æ°ãææ¡ããããšã§ãã©ã®ãœãŒã·ã£ã«ãã¿ã³ãå¹æçã§ããããå€æã§ããŸãã
枬å®çµæãåºã«ããœãŒã·ã£ã«ãã¿ã³ã®äœçœ®ããã¶ã€ã³ãæé©åããããšã§ããããªãã³ã³ããŒãžã§ã³çã®åäžãç®æãããšãå¯èœã§ãããŸããæã«ã¯ã³ã³ãã³ããã®ãã®ã®æ¹è¯ãå¿ èŠãšãªãå ŽåããããŸãã
ãŠãŒã¶ãŒã®ãã£ãŒãããã¯ãè¡åã现ããåæãããã®ããŒã¿ã«åºã¥ããŠãœãŒã·ã£ã«ãã¿ã³ã®æŠç¥ãæ¹åããããšã§ãSEOã®ææãæ倧åããããšãã§ããŸãã
ã±ãŒã¹ã¹ã¿ãã£ïŒæåäºäŸãšãã®æŠç¥
å®éã®æåäºäŸãåç §ããããšã¯ãèªèº«ã®æŠç¥ãç·Žãäžã§å€§ãã«åœ¹ç«ã¡ãŸããæ¡æ£å¹æã®é«ãã³ã³ãã³ãã®äºäŸããã¯ãã©ã®ãããªãœãŒã·ã£ã«ãã¿ã³ã®äœ¿ãæ¹ãå¹æçãªã®ãåŠã¶ããšãã§ããŸãã
äžã€ã®æåäºäŸãšããŠãèšäºã®æ«å°Ÿã ãã§ãªããèšäºã®äžã§éèŠãªãã€ã³ãããšã«ãœãŒã·ã£ã«ãã¿ã³ãèšçœ®ããäŸããããŸããããã«ãããŠãŒã¶ãŒã¯èå³ãæ±ããç¬éã«å®¹æã«ã·ã§ã¢ããããšãã§ããŸãã
ãŸããç¹å®ã®ãã£ã³ããŒã³æéã«åãããŠãœãŒã·ã£ã«ãã¿ã³ã®ã«ã¹ã¿ãã€ãºãè¡ããå©çšè ã®é¢å¿ãåŒãã€ããäŸããããŸãããã®ãããªæŠç¥çãªã¢ãããŒãã«ãã£ãŠããœãŒã·ã£ã«ãã¿ã³ã¯æå¹ãªSEOããŒã«ãšããŠæ©èœããŸãã
ãœãŒã·ã£ã«ãã¿ã³èšçœ®ãæ¯ããæè¡ãšããŒã«
ãŠã§ããµã€ãã«èšªãããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ããé«ããã³ã³ãã³ãã®å ±æãä¿é²ãããœãŒã·ã£ã«ãã¿ã³ã¯ãSEOã«ãšã£ãŠãéèŠãªåœ¹å²ãæ ã£ãŠããŸããé©åã«èšçœ®ããããœãŒã·ã£ã«ãã¿ã³ã¯ããŠãŒã¶ãŒã®åå ãä¿ããçµæçã«ãµã€ãã®èšªåè æ°ãããŒãžã©ã³ã¯ã®åäžã«ç¹ãããŸãããããããããã®ãã¿ã³ã®çµã¿èŸŒã¿ã¯äžççžã§ã¯ãããªããããããã€ãã®éèŠãªæè¡ãšããŒã«ã«ãã£ãŠæ¯æŽãããŠããã®ãçŸç¶ã§ãã
ãœãŒã·ã£ã«ãã¿ã³èšçœ®ãæ¯ããæè¡ãšããŒã«
CMSã«ããããœãŒã·ã£ã«ãã¿ã³ã®çµ±å
çŸä»£ã®ã³ã³ãã³ã管çã·ã¹ãã ïŒCMSïŒã§ã¯ããœãŒã·ã£ã«ãã¿ã³ã®çµ±åãäžè¬çã«ãªã£ãŠããŸããWordPressãJoomla!ãšãã£ã人æ°ã®CMSã§ã¯ãããŒãããŠã£ãžã§ãããå©çšããŠç°¡åã«ãœãŒã·ã£ã«ãã¿ã³ãè¿œå ã§ããŸãã
ãããã®CMSã¯ããã¿ã³ã®å€èŠãåäœã調æŽãããªãã·ã§ã³ãæäŸããŠããããŠã§ããã¹ã¿ãŒã¯èªèº«ã®ãµã€ãã®ãã©ã³ãããã¶ã€ã³ã«åãããŠã«ã¹ã¿ãã€ãºããããšãå¯èœã§ããããã«ããœãŒã·ã£ã«ãã¿ã³ã®é 眮ãèªååããæ©èœãå€ãã®CMSã§ãµããŒããããŠããŸãã
ãŸããã³ã³ãã³ããæçš¿ããããã³ã«ãèªåçã«ãœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã·ã§ã¢ã§ããæ§ã«èšå®å¯èœãªCMSããããããã«ãã£ãŠãœãŒã·ã£ã«ã·ã°ãã«ã®å¢å ãšSEOã®åŒ·åãèŠèŸŒããŸãã
ãã©ã°ã€ã³ãAPIã«ããæ©èœæ¡åŒµ
ãœãŒã·ã£ã«ãã¿ã³ã®çµ±åããã容æã«ããããé«åºŠãªã«ã¹ã¿ãã€ãºãå¯èœã«ããããã«ãå€ãã®ãŠã§ããµã€ãããã©ã°ã€ã³ãAPIãçšããŠããŸãããããã®ããŒã«ã«ãããããããããŒã¯ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã®ææ°ã®æ©èœãå©çšããŠããµã€ãã«ã·ãŒã ã¬ã¹ã«çµ±åã§ãããã¿ã³ãäœæã§ããŸãã
äŸãã°ãFacebookã®Likeãã¿ã³ãTwitterã®Tweetãã¿ã³ã¯ãããããã®å ¬åŒAPIãéããŠç°¡åã«ãµã€ãã«è¿œå ã§ãããããéçºè ã®æéãæžããã ãã§ãªããææ°ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãã¬ã³ãã«å³åº§ã«å¯Ÿå¿ããããšãã§ããŸãã
ãã©ã°ã€ã³ã¯ç¹ã«äººæ°ããããèšå®å¯èœãªãªãã·ã§ã³ãå€ãããããœãŒã·ã£ã«ãã¿ã³ãæšæºçãªæ©èœãšããŠæ瀺ããããšãå€ãã§ããããã«ããããµã€ã管çè ã¯ã³ãŒãã£ã³ã°ã®ç¥èããªããŠãç°¡åã«ãœãŒã·ã£ã«æ©èœãå®è£ ã§ããŸãã
èªååãšã«ã¹ã¿ãã€ãºæ§ã®é«ããœãŒã·ã£ã«ãã¿ã³
èªååã¯ããŠã§ããµã€ãéå¶è ããœãŒã·ã£ã«ãã¿ã³ãå¹æçã«ç®¡çããäžã§äžå¯æ¬ ã§ããç¹å®ã®ãã©ã°ã€ã³ãã¹ã¯ãªããã䜿çšããŠèšçœ®äœæ¥ãèªååããããšã§ãæéãç¯çŽããäžè²«æ§ã®ãããœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ãä¿èšŒã§ããŸãã
ããã«ãã«ã¹ã¿ãã€ãºæ§ã¯ãŠãŒã¶ãŒã®é¢äžãä¿é²ããäžã§éèŠãªèŠçŽ ã§ãããœãŒã·ã£ã«ãã¿ã³ã¯ãµã€ãã®ããŒããã³ã³ãã³ãã«èŠåã£ãã¹ã¿ã€ã«ã§è¡šç€ºãããã¹ãã§ããã«ã¹ã¿ãã€ãºæ§ã®é«ããã¿ã³ã¯ããã©ã³ãã€ã¡ãŒãžã匷åããããé åçãªãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæäŸããããšãã§ããŸãã
ãŠã§ããµã€ãã®ãã©ãã£ãã¯ãå¢å ãããSEOã匷åããããšãçããªããèªååãšã«ã¹ã¿ãã€ãºãå¹æçã«åãå ¥ãããœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ãäžå¯æ¬ ãšãªããŸãã
ã»ãã¥ãªãã£ãšãã©ã€ãã·ãŒã®é æ ®
ãŠã§ããµã€ãã«ãœãŒã·ã£ã«ãã¿ã³ãèšçœ®ããéã«ã¯ãã»ãã¥ãªãã£ãšãã©ã€ãã·ãŒã®åé¡ãèæ ®ããå¿ èŠããããŸãããŠãŒã¶ãŒã®ããŒã¿ããã©ã€ãã·ãŒãä¿è·ããããšã¯ãä¿¡é Œãç²åŸãããµã€ããžã®å®å šãªäœéšãæäŸããããã«éèŠã§ãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãæäŸããå ¬åŒã®ãœãŒã·ã£ã«ãã¿ã³ã¯äžè¬çã«ãé«ãã»ãã¥ãªãã£åºæºãæºãããŠããŸãããã«ã¹ã¿ãã€ãºããããã¿ã³ããµãŒãããŒãã£ã®ãã©ã°ã€ã³ã䜿çšããå Žåã«ã¯ç¹ã«æ³šæãå¿ èŠã§ãããããã®ããŒã«ãåžžã«ææ°ã®ã»ãã¥ãªãã£ãããã³ã«ã䜿çšããŠããã確èªããããšãèèŠã§ãã
ãŸããGDPRãCCPAãšãã£ãããŒã¿ä¿è·èŠåã«æºæ ããŠããããŠãŒã¶ãŒã®ãã©ã€ãã·ãŒãå°éãããœãŒã·ã£ã«ãã¿ã³ã®èšçœ®ããä»åŸãŸããŸãéèŠã«ãªã£ãŠããŸããéææ§ãšãŠãŒã¶ãŒã®ã³ã³ãããŒã«ãä¿ã€ããšããé·æçãªãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããšSEOå¹æãåäžãããéµãšãªããŸãã
ãœãŒã·ã£ã«ãã¿ã³èšçœ®åŸã®ç¶ç¶çãªSEOæŠç¥
ãœãŒã·ã£ã«ãã¿ã³ãèšçœ®ããåŸã§ããµã€ãã®ãªã³ã©ã€ã³ãã¬ãŒã³ã¹ãæç¶çã«åäžãããããã«ã¯ãSEOæŠç¥ãç¶ç¶çã«èŠçŽããæé©åããŠããããšãéèŠã§ãããã®èšäºã§ã¯ããœãŒã·ã£ã«ãã¿ã³èšçœ®åŸã«è¡ãã¹ãSEOæŠç¥ã解説ããŸãã
以äžã«ããœãŒã·ã£ã«ãã¿ã³ãèšçœ®ãããŠã§ããµã€ãã®ãªãŒããŒãããŒã±ã¿ãŒãå®è¡ãã¹ããå¹æçãªSEOæŠç¥ã®èŠç¹ã詳ãã説æããŸãã
æ°ãããœãŒã·ã£ã«ã¡ãã£ã¢ã®ãã¬ã³ããšå¯Ÿå¿
ãœãŒã·ã£ã«ã¡ãã£ã¢ã®äžçã§ã¯åžžã«æ°ãããã¬ã³ããåºçŸããŠããŸãããããã®ãã¬ã³ããè¿œãããããŠã§ããµã€ãã«é©åã«åæ ãããããšã¯ã蚪åè ãåŒãã€ãç¶ç¶çãªãã©ãã£ãã¯ã確ä¿ããäžã§äžå¯æ¬ ã§ãã
äŸãã°ãèŠèŠçãªã³ã³ãã³ãã®æ¶è²»ãå¢ããŠããããšã«å¯Ÿå¿ããã€ã³ãã«ãšã³ãµãŒãšã®ã³ã©ãã¬ãŒã·ã§ã³ãã©ã€ããããªæ©èœã®å©çšãšãã£ãæŠç¥ãå°å ¥ããããšãèããããŸãã
æ°ãããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãçãŸããå Žåã¯ããã®ãã©ãããã©ãŒã ã«åããããœãŒã·ã£ã«ãã¿ã³ã®è¿œå ããç¹æã®æ©èœãå©çšããããã¢ãŒã·ã§ã³ãè¡ã£ãŠãããå€ãã®ãªãŒãã£ãšã³ã¹ã«ãªãŒãããããšãéèŠã§ãã
ã¢ã«ãŽãªãºã ã®å€æŽã«åŒ·ãSEOæŠç¥
æ€çŽ¢ãšã³ãžã³ã®ã¢ã«ãŽãªãºã ã¯é »ç¹ã«æŽæ°ãããŸãããã®ãããã¢ã«ãŽãªãºã ã®å€æŽã«å¯Ÿå¿ã§ããããããã¬ãã·ãã«ãªSEOæŠç¥ãæã€ããšãæ±ããããŸãã
ã³ã³ãã³ãã®è³ªãäžè²«ããŠé«ãä¿ã¡ããŠãŒã¶ãŒã®æ€çŽ¢æå³ã«å¿ããæ å ±ãæäŸããããšã§ãã¢ã«ãŽãªãºã ã®å€æŽã«å·Šå³ããã«ãããµã€ãæ§ç¯ãå¯èœã«ãªããŸãã
ãŸããããã¯ãªã³ã¯ããŒããã©ãªãªã®å€æ§æ§ã確ä¿ããããšãããªãŒã¬ããã¯æ€çŽ¢ãã©ãã£ãã¯ã«é ŒããªãããŒã±ãã£ã³ã°ãã£ãã«ã®æ§ç¯ããã¢ã«ãŽãªãºã ã®å€æŽã«åŒ·ãæŠç¥ãšããŠæããããŸãã
ãŠãŒã¶ãŒãã£ãŒãããã¯ã®åéãšåæ
ãŠãŒã¶ãŒããã®ãã£ãŒãããã¯ã¯ããŠã§ããµã€ãã®æ¹åã«åœ¹ç«ã€è²Žéãªæ å ±æºã§ãããœãŒã·ã£ã«ãã¿ã³ã«ããå ±æãåå¿ãéããŠãã©ã®ã³ã³ãã³ãããŠãŒã¶ãŒã«åãå ¥ããããŠããã®ããææ¡ããããšãã§ããŸãã
ãã£ãŒãããã¯ãåéããããã«ãã¢ã³ã±ãŒããå®æœãããã³ã¡ã³ããã¬ãã¥ãŒã®æ©èœã匷åãããªã©ã®æ¹æ³ããããŸããåéããããŒã¿ã¯å®æçã«åæããSEOæŠç¥ãã³ã³ãã³ãã®æ¹åæ§ã«åæ ãããã¹ãã§ãã
ãŠãŒã¶ãŒã®å£°ãèãããšã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®åäžããµã€ãã®ãšã³ã²ãŒãžã¡ã³ãã®å¢å ã«çŽçµããŸãããããSEOã«ãšã£ãŠæå©ãªèŠçŽ ãšãªãã®ã§ãã
ã³ã³ãã³ãã®æŽæ°ãšåå ±æã®ä¿é²
ã³ã³ãã³ãã¯ãæéãçµã€ãšå€ããªããæ€çŽ¢ã©ã³ãã³ã°ã«ãæªåœ±é¿ãåãŒãå¯èœæ§ããããŸããå®æçãªã³ã³ãã³ãã®æŽæ°ã¯ããŠã§ããµã€ããæ°é®®ã§é¢é£æ§ã®é«ãç¶æ ã«ä¿ã€ããã«äžå¯æ¬ ã§ãã
æŽæ°ããã³ã³ãã³ãã¯ãœãŒã·ã£ã«ã¡ãã£ã¢äžã§ååºŠå ±æããããšã§ãæ°ããªãªãŒãã£ãšã³ã¹ã«å±ãå¯èœæ§ããããŸããããã¯æ¢åã®ãã©ãã¯ãŒãç¶æãããšåæã«æ°èŠãŠãŒã¶ãŒãåŒã³èŸŒãå¹æçãªæ¹æ³ã§ãã
ã³ã³ãã³ãã®åå ±ææŠç¥ã«ã¯ããœãŒã·ã£ã«ãã¿ã³ã®ç®ç«ã€äœçœ®ãžã®é 眮ããç¹å®ã®æé垯ã«æããšã³ã²ãŒãžã¡ã³ããããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«åãããã·ã§ã¢ãéèŠã«ãªããŸãã
ãŸãšã
SEOãšãœãŒã·ã«ãã¿ã³ãç解ããããžãã¹ã§ã®æåãç®æããŸãããããœãŒã·ã£ã«ãã¿ã³èšçœ®ã«ããããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããšãã©ãã£ãã¯ãåäžãããã©ã³ãèªç¥åºŠãé«ãŸããŸããSEOã«ãšã£ãŠãœãŒã·ã£ã«ã·ã°ãã«ã¯éèŠã§ãããŒãžã©ã³ã¯ãžè²¢ç®ããããã¯ãªã³ã¯ã«ãç¹ãããŸãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã«é æ ®ããªãããã¢ãã€ã«ãšãã¹ã¯ãããã§ã®ãœãŒã·ã£ã«ãã¿ã³ã®æé©ãªè¡šç€ºãç®æããŸããããCMSããã©ã°ã€ã³ã䜿çšããã»ãã¥ãªãã£ãä¿ã¡ãªãããœãŒã·ã£ã«ãã¿ã³ãçµ±åããŸããç¶ç¶çãªSEOã¯æ°ãããã¬ã³ããžã®å¯Ÿå¿ãã¢ã«ãŽãªãºã å€æŽã®ç£èŠããŠãŒã¶ãŒãã£ãŒãããã¯ã®åæãéµãšãªããŸããæåäºäŸãåèã«ãã€ã€ãèªç€Ÿã®æŠç¥ãç·ŽããŸãããã