ãŠã§ããµã€ãã®ããã²ãŒã·ã§ã³ãæ¹åãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããããšã¯ãããžãã¹ãµã€ãã®æåã®ããã«äžå¯æ¬ ã§ããSEO ãã³ãããªã¹ãã¯ãã®éµãšãªãèŠçŽ ã®äžã€ã§ããããã®æŠå¿µãå®è£ ã«ã€ããŠã¯ãã°ãã°èª€è§£ãããã¡ã§ããæ¬èšäºã§ã¯ããã³ãããªã¹ãã®åºæ¬ããããã®SEOãžã®åœ±é¿ãèšèšãšå®è£ ã®æé©åãããã«ã¯å¹æåæãšç¶ç¶çãªæ¹åã«è³ããŸã§ã詳现ã«è§£èª¬ããŠãããŸããæ€çŽ¢ãšã³ãžã³ã§äžäœã«ã©ã³ãã³ã°ãããããã«ã¯ããã®ããã²ãŒã·ã§ã³ããŒã«ã®åœ¹å²ãšæé©åæ¹æ³ãç解ããããšããããããããžãã¹ãªãŒããŒãããŒã±ãã£ã³ã°é¢ä¿è ã«ãšã£ãŠæ¬ ãããŸããã
ãã³ãããªã¹ããšã¯
ãŠã§ããµã€ãã蚪ããéããŠãŒã¶ãŒãã©ã®ãããªçµè·¯ã§çŸåšã®ããŒãžã«è³ã£ãã®ãã瀺ãããã²ãŒã·ã§ã³ã®ããŒã«ããã³ãããªã¹ãã§ãããã³ãããªã¹ãã¯ãŠã§ããµã€ãã®æ§é ãæ瀺ãã蚪åè ããµã€ãå ãç°¡åã«æ¢çŽ¢ã§ããããã«ããããã²ãŒã·ã§ã³ã®äžåœ¢åŒã§ãã
ãã®èšäºã§ã¯ããã³ãããªã¹ãã®åºæ¬çãªå®çŸ©ããå§ãããã®SEOäžã®å©ç¹ããŠãŒã¶ãŒäœéš(UX)ãžã®åœ±é¿ã«ã€ããŠæãäžããŠãããŸãããŠã§ããµã€ãã®ãªãŒããŒãããŒã±ã¿ãŒã«ãšã£ãŠããã³ãããªã¹ãã®é©åãªå®è£ ã¯ããµã€ãã®äœ¿ãããããåäžãããã ãã§ãªããæ€çŽ¢ãšã³ãžã³æé©åã«ã倧ããªå¹æããããããŸãã
ä»åŸãŠã§ããµã€ãã®èšèšãæ¹åãèããŠããæ¹ã ã«ãšã£ãŠããã³ãããªã¹ãã¯éèŠãªèŠçŽ ãšãªãåŸãŸãããã®ããç°¡åãªå°å ¥éšãçµãŠãå ·äœçãªèŠçŽ ã«ã€ããŠè©³ããèŠãŠãããŸãããã
ãã³ãããªã¹ãã®èµ·æº
ãã³ãããªã¹ããšã¯ãäžé£ã®ãªã³ã¯ã䜿çšããŠããŠã§ããµã€ãå ã§ã®ãŠãŒã¶ãŒã®äœçœ®ãéå±€çã«ç€ºããã®ã§ããååã®ç±æ¥ã¯ãããã³ãŒã«ãšã°ã¬ãŒãã«ããšãã童話ã«ã¡ãªãã§ãããäž»äººå ¬ãã¡ã森ã§è¿·ããªãããã«ãã³ã®ããããŸãããšããœãŒãã«åºã¥ããŠããŸãã
ãã³ãããªã¹ãã®äž»ãªåœ¢åŒã«ã¯ãäœçœ®ããŒã¹ããã¹ããŒã¹ãå±æ§ããŒã¹ã®3ã€ããããŸããäœçœ®ããŒã¹ã¯ãŠã§ããµã€ãã®æ§é ãåæ ããŠããããã¹ããŒã¹ã¯ãŠãŒã¶ãŒã®ããã²ãŒã·ã§ã³çµè·¯ããå±æ§ããŒã¹ã¯ç¹å®ã®ã«ããŽãªãŒãã¿ã°ãªã©ã«é¢é£ããããŒãžçŸ€ãæããŸãã
åæã®ãŠã§ããµã€ãéçºã§èŠããããã®æ©èœã¯ãæéãšå ±ã«é²åããŠããŸãããçŸåšã§ã¯ãHTMLããã³ãªããã¹ãããããå©çšããŠãããæŽç·Žãããæ€çŽ¢ãšã³ãžã³ã®è¡šç€ºãå®çŸããŠããŸãã
ãŠã§ããµã€ãäžã§ã®åœ¹å²
ãã³ãããªã¹ãã¯ã倧èŠæš¡ãªãŠã§ããµã€ãã«ãããŠç¹ã«éèŠã§ãããããã«å«ãŸããå€ãã®ããŒãžãã«ããŽãªéã§ã®è¿·åãé²ããŸããå©çšè ãèªåã®çŸåšäœçœ®ãææ¡ããããããããšã§ããŠã§ããµã€ãäžã®ããã²ãŒã·ã§ã³ãå¹çåããŸãã
ãŸãããã³ãããªã¹ãã¯ãªã³ã¯æ§é ã®æ確åã«ãè²¢ç®ãããŠã§ããµã€ãã®éå±€é¢ä¿ã匷調ããŸãããããã®ãªã³ã¯ãå©çšããŠãå©çšè ã¯ååŸã®ããŒãžã«å®¹æã«æ»ãããšãã§ããããããããšã§å šäœã®äœ¿ãåæãåäžãããããšãã§ããŸãã
ããã«ããã©ãŠã¶ã®ãæ»ãããã¿ã³ã«ä»£ããæ¹æ³ãšããŠãç¹ã«ã¢ãã€ã«ç«¯æ«ã䜿ããŠãŒã¶ãŒã«ãšã£ãŠæçšãªæ©èœã§ãããã³ãããªã¹ãã¯ã¹ããŒã¹ããšãããšãªããå¹æçãªæ¹æ³ã§ãµã€ãå ããã²ãŒã·ã§ã³ãæäŸããã®ã§ãã
ãŠãŒã¶ãŒäœéš(UX)ãšã®é¢é£
è¯ããŠãŒã¶ãŒäœéšã¯ãŠã§ããµã€ãæåã®éµã§ããããã³ãããªã¹ãã¯ãã®åŒ·åã«åœ¹ç«ã¡ãŸããçŽæçãªããã²ãŒã·ã§ã³ã¯å©çšè ããµã€ããå¿«é©ã«äœ¿ããããã«ããçµæãšããŠæéãé·ããµã€ãäžã§éããããã«ãªããŸãã
ãã³ãããªã¹ãã®å°å ¥ã«ããããŠãŒã¶ãŒã¯ãµã€ãå ã§è¿·ãããšãªããå¿ èŠãªæ å ±ã«çŽæ¥ãã©ãçããŸããããã¯ç¹ã«è€éãªEã³ããŒã¹ãµã€ãããæ§ã ãªã»ã¯ã·ã§ã³ãååšããæè²é¢é£ã®ãµã€ãã§éèŠã§ãã
ãŸãããŠãŒã¶ãŒäœéšã®æ¹åã¯é¢è±çã®äœäžã«ãç¹ãããŸããåãããããæ§é ã¯ããµã€ãäžã§è¡åãèµ·ãã確çãé«ããŸããããã«ãããããå€ãã®ã³ã³ããŒãžã§ã³ãéæããããšãã§ããã®ã§ãã
ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
![](https://techsuite.biz/wp-content/uploads/2023/12/28684714_s-1-300x200.jpg)
SEOã«ããããã³ãããªã¹ãã®éèŠæ§
ãã³ãããªã¹ãã¯ãæ€çŽ¢ãšã³ãžã³ã«ãšã£ãŠãµã€ãã®æ§é ãç解ãããããããããSEOã«å€§ãã«å¯äžããŸããããã«ããããµã€ãã¯æ€çŽ¢ãšã³ãžã³çµæããŒãž(SERP)ã§ããé«ãã©ã³ãã³ã°ãç²åŸãããããªããŸãã
ãªããã¹ãããããçšããããšã§ããã³ãããªã¹ãã¯æ€çŽ¢çµæã«çŽæ¥è¡šç€ºãããããšãå¯èœã§ããããããµã€ãã®ã¯ãªãã¯ã¹ã«ãŒã¬ãŒããåäžãããæœåšçãªèšªåè ã®æ³šç®ãåŒãããšã«ã€ãªãããŸãã
æåŸã«ããã³ãããªã¹ãã¯ãŠã§ãããŒãžã®é¢é£æ§ãé«ãããšãšãã«ãæ€çŽ¢ãšã³ãžã³ãã³ã³ãã³ããæ£ããã€ã³ããã¯ã¹ããã®ã«åœ¹ç«ã¡ãŸãããã¡ããšèšèšããããã³ãããªã¹ãã¯ããŠã§ããµã€ãå šäœã®SEOæŠç¥ã®éèŠãªæ§æèŠçŽ ã§ããããã®æé©åã«è²¢ç®ããã®ã§ãã
SEOã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
![](https://techsuite.biz/wp-content/uploads/2024/03/29297792_l-402x300.jpg)
ãã³ãããªã¹ãã®çš®é¡
éå±€å
éå±€åãã³ãããªã¹ãã¯ããŠã§ããµã€ãã®éå±€æ§é ãåæ ãããçŽèŠ³çã«ç解ãããããã³ãããªã¹ãã§ãããã®ãã³ãããªã¹ãã¯ãŠãŒã¶ãçŸåšã©ã®ããŒãžã«ããã®ãããããŠãã®ããŒãžããµã€ãã®ã©ã®éšåã«äœçœ®ããã®ããæ確ã«ç€ºããŸããäžè¬ã«ããŒã ããŒãžããå§ãŸããã«ããŽãªãŒããµãã«ããŽãªãŒããããŠæçµçã«çŸåšã®ããŒãžã«è³ãæ§é ãæããŠããŸãã
éå±€åãã³ãããªã¹ãã®æ倧ã®ã¡ãªããã¯ããŠãŒã¶ããªãã£ã®åäžã«ãããŸãããŠãŒã¶ãŒã¯ä»»æã®äžå±€ããŒãžã«ç°¡åã«æ»ãããšãã§ãããµã€ãå ã®ããã²ãŒã·ã§ã³ãããç°¡åã«ãªããŸãããŸãSEOã®èŠ³ç¹ãããããµã€ãã®æ§é ãæ確ã«äŒããããšã§ãæ€çŽ¢ãšã³ãžã³ããµã€ããç解ãããããªããšããå©ç¹ããããŸãã
é©åã«é 眮ãããéå±€åãã³ãããªã¹ãã¯ããµã€ãã®ã¯ããŒã«æ§ãé«ããçµæçã«ãã®ããŒãžã®æ€çŽ¢ãšã³ãžã³ã§ã®å¯èŠæ§ãæ¹åããããšãæåŸ ã§ããŸãããã®ãããå€ãã®ã³ã³ãã³ããæã€ãŠã§ããµã€ãããEã³ããŒã¹ãµã€ããªã©ã§ã¯éå±€åã®ãã³ãããªã¹ããå¹æçã«æŽ»çšãããŠããŸãã
å±æ§å
å±æ§åãã³ãããªã¹ãã¯ããŠãŒã¶ãŒãéžæããå±æ§ããã£ã«ã¿ãŒã«åºã¥ããŠåœ¢æãããŸãããã®ãããéå±€åãšã¯ç°ãªããç¹å®ã®ã«ããŽãªãŒãååã®å±æ§ã«åºã¥ããã³ãããªã¹ãã圢æããŸããããã¯äžè¬ã«ãEã³ããŒã¹ãµã€ãã§èŠããããã®ã§ãäŸãã°ãã¡ã³ãº > ã·ã¥ãŒãº > ã¹ããŒã«ãŒããšãã£ãå ·äœçãªååå±æ§ãåæ ããŠããŸãã
å±æ§åãã³ãããªã¹ãã®åŒ·ã¿ã¯ããŠãŒã¶ãŒãè¡ã£ã詳现ãªååæ€çŽ¢ããã£ã«ã¿ãªã³ã°ãåæ ããç¹ã«ãããŸããããã«ããããŠãŒã¶ãŒã¯èªåãã©ã®ããã«ããŠãã®è£œåã«ãã©ãçããã®ãã容æã«ææ¡ããé¡äŒŒã®ååãžã®é·ç§»ããæ€çŽ¢åºæºãåå®çŸ©ããéã®äŸ¿å©ãªææšãšãªããŸãã
SEOã®é¢ã§ã¯ãå±æ§åãã³ãããªã¹ãã¯æ€çŽ¢ãšã³ãžã³ã«å¯ŸããŠããŠã§ããµã€ãå ã®ç¹å®ã®è£œåãã«ããŽãªãŒãæã€é¢é£æ§ãå±æ§ãäŒããæ段ãšãªããŸããããã¯ç¹ã«ãååã®å€æ§æ§ãè±å¯ã§ãããªã³ã©ã€ã³ã¹ãã¢ã«ãšã£ãŠãé¡èãªã¡ãªãããšèšããã§ãããã
ãã¹å
ãã¹åãã³ãããªã¹ãã¯ããŠãŒã¶ãŒããã©ã£ãããã²ãŒã·ã§ã³ãã¹ã瀺ããŸããããã¯ãŠãŒã¶ãŒããŠã§ããµã€ãäžã§è¡ã£ãå ·äœçãªã¯ãªãã¯ã®çµè·¯ããªã¹ãã¢ãããããã®ã§ãããããšãã°ãŠãŒã¶ãŒããµã€ãå ã§ã©ã³ãã ã«ããŒãžã移åããå Žåããã®å±¥æŽããã³ãããªã¹ããšããŠè¡šç€ºããŸãã
ãã®çš®ã®ãã³ãããªã¹ãã¯ã¢ã¯ã»ã·ããªãã£ãé«ããç¹ã«æ å ±ãæ·±å ãããŠããéãã倧åã³ã³ãã³ããæã€ãµã€ãå ãæ¢çŽ¢ããŠããéã«ãŠãŒã¶ãŒãèªåã®çŸåšäœçœ®ãææ¡ããã®ã«åœ¹ç«ã¡ãŸãããã ãããµã€ãå šäœã®éå±€æ§é ãã«ããŽãªãŒã®ç解ãå©ãããšããé¢ã§ã¯ãä»ã®ã¿ã€ãã®ãã³ãããªã¹ãã»ã©å¹æçã§ã¯ãªãå ŽåããããŸãã
ãã¹åãã³ãããªã¹ãã¯ããŠãŒã¶ãŒã蚪ããããŒãžã®èšé²ãæ®ãããšã§ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããŸãããSEOã®èŠ³ç¹ã§ã¯ããŸãå¹æããªããšèããããŠããŸããããã¯æ€çŽ¢ãšã³ãžã³ã«ãšã£ãŠãµã€ãã®æ§é ãã³ã³ããã¹ããæäŸãããã®ã§ã¯ãªãããã§ãã
ãã€ããªããå
ãã€ããªããåãã³ãããªã¹ãã¯ãäžèšã«æããåã¿ã€ãã®è¯ããšãããçµã¿åããããã®ã§ããããã«ãããéå±€åã®æ確ããå±æ§åã®è©³çŽ°æ§ãããã³ãã¹åã®ã¢ã¯ã»ã·ããªãã£ã1ã€ã®ãã³ãããªã¹ãã«èåãããŸããããšãã°ããµã€ããéå±€åã®æ§é ãæã€äžæ¹ã§ãç¹å®ã®ããŒãžã§ãŠãŒã¶ãŒãéžæããå±æ§ãããã²ãŒã·ã§ã³ãã¹ã衚瀺ããããããªå Žåãããã«è©²åœããŸãã
ãã€ããªããåãã³ãããªã¹ãã¯ããµã€ãã®æ§ã ãªåŽé¢ããŠãŒã¶ãŒã«ç€ºãããéåžžã«å¹æçãªææ³ãšèšããŸãããŠãŒã¶ãŒã«ãšã£ãŠã¯ããµã€ãå ã®ããŸããŸãªéšåãžã®ã¢ã¯ã»ã¹ã容æã«ãªãããµã€ãã®å©çšãããçŽæçã«ãªããšããã¡ãªããããããŸãã
SEOã«ããããã€ããªããåãã³ãããªã¹ãã®å¹æã¯ã䜿çšãããèŠçŽ ã«ãã£ãŠç°ãªããŸããããµã€ãã®æ§é ãå 容ãæ€çŽ¢ãšã³ãžã³ã«äŒããããšã§ããµã€ãã®çŽ¢åŒä»ããæ¹åããããããŸãããŠãŒã¶ãšã¯ã¹ããªãšã³ã¹ãšSEOã®äž¡æ¹ã®èŠ³ç¹ãããã©ã³ã¹ã®ãšããã¢ãããŒããæäŸããåŸåã«ãããŸãã
ãã³ãããªã¹ãã®èšèšãšå®è£
Webãµã€ãã«ãããããã²ãŒã·ã§ã³ã®å©äŸ¿æ§ãåäžãããéèŠãªèŠçŽ ã®äžã€ã«ãã³ãããªã¹ãããããŸãã蚪åè ãæ€çŽ¢ãšã³ãžã³ã«ãšã£ãŠããµã€ãå ã®äœçœ®ãçŽæçã«ç解ã§ããããã«ããããããã³ãããªã¹ãã®èšèšãšå®è£ ã¯éåžžã«éèŠã§ãã
ãã®èšäºã§ã¯ãSEOã®èŠ³ç¹ããæé©ãªãã³ãããªã¹ããæ§ç¯ããããã®åºæ¬çãªæŠå¿µãšããããã®ããã»ã¹ã«å¿ èŠãªã¹ãããã説æããŸããç·»å¯ã«èšèšããããã³ãããªã¹ãã¯ããŠãŒã¶ããªãã£ãé«ããªããããæ€çŽ¢ãšã³ãžã³æé©åã«ãããã¡ãªããã享åã§ããŸãã
ãã³ãããªã¹ãã¯å°ããªããã¹ããã¹ã§ããããŠãŒã¶ãŒããµã€ãå ã®ã©ãã«ããã®ãããããŠã©ã®ããã«ããã«æ¥ãã®ãã瀺ããŸãããã³ãããªã¹ããé©åã«å®è£ ããããšã«ããããŠãŒã¶ãŒã®ãµã€ãæäœæ§ãåäžããããšåæã«ãSEOã®å¹æãæ倧éã«åŒãåºãããšãå¯èœã«ãªããŸãã
èšèšäžã®ãã¹ããã©ã¯ãã£ã¹
è¯å¥œãªãã³ãããªã¹ãã¯ãæå¿«ã§ç解ããããããã€ã³ã³ãã¯ãã§ããã¹ãã§ããéå±€æ§é ãæã¡ããŠãŒã¶ãŒã芪ããŒãžãããŒã ããŒãžã«ç°¡åã«æ»ããããã«ããå¿ èŠããããŸãããã³ãããªã¹ãã¯ããµã€ãå ã®äž»èŠãªã»ã¯ã·ã§ã³ãã«ããŽãªãŒãåæ ãã¹ãã§ãã
ãŸããèšèšäžã®ãã¹ããã©ã¯ãã£ã¹ãšããŠã¯ããã³ãããªã¹ãã®æåã«ã¯ã¢ã³ã«ãŒããã¹ãã䜿çšããããããã®ãªã³ã¯ãã©ããžå°ãããæ確ã«ç€ºãããšãæšå¥šãããŸããåãããããããªãã¿ïŒåºåãæåïŒã䜿çšããèŠèªæ§ãé«ããããã«ããã°ãã°ã>ããã/ããå©çšãããŸãã
ããã«ãã¹ã¿ã€ãªã³ã°ã«é¢ããŠã¯ããã³ãããªã¹ãã¯æ§ãããªãããããµã€ãã®ãã¶ã€ã³ãšèª¿åããããã«ããããšã倧åã§ããã¯ãªãã¯å¯èœãªãªã³ã¯ãšåºå¥ããããã«ãçŸåšäœçœ®ã瀺ãããã¹ãã¯éãªã³ã¯åããããšãäžè¬çã§ãã
ãã³ãããªã¹ãã®HTMLæ§é ãšããŒã¯ã¢ãã
ãã³ãããªã¹ããHTMLã§ããŒã¯ã¢ããããéã«ã¯ãæ§é åãããããŒã¿ã掻çšããŠæå³åããæ確ã«ããããšãéèŠã§ãããã³ãããªã¹ãã«ã¯éåžžãã¿ã°ã䜿çšããŠããã²ãŒã·ã§ã³èŠçŽ ã§ããããšã瀺ããã¿ã°ãçšããŠãªã³ã¯ãæäŸããŸããSEOããã©ãŒãã³ã¹ãåäžãããããã«ã¯ãschema.orgã®vocabulariesãçšãããããbreadcrumbsãã瀺ãæ§é åããŒã¿ã䜿çšããã°ãæ€çŽ¢ãšã³ãžã³ã«å¯ŸããŠã³ã³ãã³ãã®éå±€ãããæ確ã«äŒããããšãã§ããŸããããã«ãããæ€çŽ¢çµæã§ã®è¡šç€ºãæ¹åãããã¯ãªãã¯çã®åäžã«ãå¯äžããŸãã
æ§é åããŒã¿ã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
![](https://techsuite.biz/wp-content/uploads/2024/01/27737539_m-300x200.jpg)
ãªãããªã¶ã«ãã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
![](https://techsuite.biz/wp-content/uploads/2024/03/4308313_l-450x300.jpg)
æ€çŽ¢ãšã³ãžã³ããã³ãããªã¹ããç解ããæ¹æ³
æ€çŽ¢ãšã³ãžã³ã®ã¯ããŒã©ãŒããã³ãããªã¹ããç解ããããã«ã¯ãæ確ãªæ§é åããŒã¿ãæäŸããããšãäžå¯æ¬ ã§ãããã®ããŒã¿ã«ãããã¯ããŒã©ãŒã¯ãµã€ãå ã®åããŒãžã®éå±€çãªé¢ä¿æ§ãææ¡ãããã®æ å ±ã玢åŒä»ãããã»ã¹ã«å©çšããŸãã
æ§é åããŒã¿ã¯ããŠãŒã¶ããªãã£ãšSEOã®äž¡æ¹ã«æçã§ããããã³ãããªã¹ãã®èšèšããŠãŒã¶ãŒã«ãšã£ãŠãæ€çŽ¢ãšã³ãžã³ã«ãšã£ãŠãçŽæçã«ãªãããã«æ©èœããŸããããã«ããããµã€ãã®æ§æãããæ確ã«ãªãããŠãŒã¶ãŒã®æºè¶³åºŠãåäžããŸãã
æåŸã«ããã³ãããªã¹ãã®å®è£ ã«éããŠã¯ãæ€çŽ¢ãšã³ãžã³ããã³ãããªã¹ããé©åã«èªèããããã«ãã®å 容ããªãããªã¶ã«ããšããŠæ©èœããããã«ãå®æçãªãã¹ããšæŽæ°ãè¡ãããšãéèŠã§ããæè¡çãªSEOèŠå ã¯åžžã«å€åããŠãããããããã«æè»ã«é©å¿ããŠããããšãæ±ããããŸãã
SEOåããã³ãããªã¹ãã®æé©å
SEOãã³ãããªã¹ãïŒbreadcrumbïŒãšã¯ãWebããŒãžã®ããã²ãŒã·ã§ã³ã®äžåœ¢æ ã§ããããŠãŒã¶ãŒãä»ããããŒãžã®äœçœ®ãWebãµã€ãã®éå±€æ§é ã«æ²¿ã£ãŠç€ºããã®ã§ããæããããã¹ã¯ããŠãŒã¶ãŒã蚪åããŠããããŒãžã容æã«ææ¡ãæ»ãããšãã§ããããå©ããã ãã§ãªããæ€çŽ¢ãšã³ãžã³ã«ãã³ã³ãã³ãã®æ§é ãç解ãããã®ã«è²¢ç®ããŸãã
æé©åããããã³ãããªã¹ãã¯ãæ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒã«ã倧ãã圱é¿ããŸããæ£ããèšå®ããããšãããè¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®æäŸã¯ãã¡ããã®ããšããµã€ãå ã§ã®ããŒãžã¯ããŒã«ãšã€ã³ããã¯ã¹äœæãæ¹åããçµæçã«æ€çŽ¢çµæã®ã©ã³ãã³ã°åäžãæåŸ ã§ããŸãã
ãã®èšäºã§ã¯ãSEOã«ãããŠãã³ãããªã¹ããã©ã®ããã«æé©åãããã«çŠç¹ãåœãŠããµã€ãã®äœ¿ãããããšæ€çŽ¢ãšã³ãžã³ã©ã³ãã³ã°ã®äž¡æ¹ãé«ããæ¹æ³ãæ¢æ±ããŸãã
ããŒã¯ãŒããå«ãããã³ãããªã¹ãã®ããã¹ã
ãã³ãããªã¹ãã«ããŒã¯ãŒããå«ããããšã¯ãSEOã«ãšã£ãŠéèŠãªæŠç¥ã®äžã€ã§ããåããŒãžã«é¢é£ããããŒã¯ãŒããé 眮ããããšã§ããã®ããŒãžã®ã³ã³ãã³ããäœã«ã€ããŠã§ããããæ€çŽ¢ãšã³ãžã³ã«æ瀺ããããšãã§ããŸãã
ããšãã°ãååãæ±ãããŒãžãããå Žåããã®ååã«ããŽãªã®ååããã³ãããªã¹ãã«å«ããããšã§ãæ€çŽ¢ãšã³ãžã³ã«ãã®ããŒãžã®ããŒããæ£ç¢ºã«äŒããããšãå¯èœã§ããããã«ãããé¢é£ããæ€çŽ¢ã¯ãšãªã«å¯ŸããŠããŒãžãé«ãã©ã³ã¯ä»ãããããããªããŸãã
ãŸãããã³ãããªã¹ãã®ããã¹ãã¯ç°¡æœãã€å ·äœçã§ããããšãæãŸããŸãããŠãŒã¶ãŒãšæ€çŽ¢ãšã³ãžã³ã®ã©ã¡ãã«ãšã£ãŠãããã³ãããªã¹ãã®åã¹ããããäœã瀺ããŠãããæ確ã§ããããšã¯ãããã²ãŒã·ã§ã³ã®å©äŸ¿æ§ãšããŒãžã³ã³ãã³ãã®é¢é£æ§èªèã«ãããŠäžå¯æ¬ ã§ãã
ãã³ãããªã¹ãã®ãªã³ã¯ãšã¢ã³ã«ãŒããã¹ã
ãã³ãããªã¹ãã®å段éã¯ãéåžžããªã³ã¯ãšããŠå®è£ ãããŠããããŠãŒã¶ãŒãåã®ããŒãžãéå±€ã«æ»ãããšã容æã«ããŸãããã®ãªã³ã¯ã¯ãSEOã«ãããŠãéèŠãªåœ¹å²ãæãããŸãã
ãªã³ã¯ã®ã¢ã³ã«ãŒããã¹ãã«é¢é£ããŒã¯ãŒããå«ããããšã§ãæ€çŽ¢ãšã³ãžã³ããªã³ã¯å ã®ããŒãžã®ããŒããšéèŠæ§ãè©äŸ¡ããéã®æããããæäŸããŸããããã¯ããµã€ãã®å éšãªã³ã¯æ§é ã匷åããçµæçã«ãã®ããŒãžã®æ€çŽ¢ã©ã³ãã³ã°ãåäžãããå©ããšãªãã§ãããã
éèŠãªã®ã¯ãã¢ã³ã«ãŒããã¹ãã®èªç¶ããšé¢é£æ§ã§ããéå°ãªããŒã¯ãŒãã¹ã¿ããã£ã³ã°ã¯éå¹æãšãªãããããŠãŒã¶ãŒã«ãšã£ãŠæå³ããããæ€çŽ¢ãšã³ãžã³ã®ã¬ã€ãã©ã€ã³ã«æ²¿ã£ãã¢ã³ã«ãŒããã¹ããæ éã«éžã¶ããšãæ±ããããŸãã
ã¢ã³ã«ãŒããã¹ãã«ã€ããŠã¯ãäžèšã®èšäºã§è©³ãã解説ããŠããŸãã
ã¹ããŒãããŒã¯ã¢ãããšæ€çŽ¢ãšã³ãžã³ãžã®æ瀺
ã¹ããŒãããŒã¯ã¢ããã䜿ã£ãŠãã³ãããªã¹ãã«æ§é åããŒã¿ãè¿œå ããããšã§ãæ€çŽ¢ãšã³ãžã³ã«å¯ŸããŠãã詳现ãªæ å ±ãæäŸããããšãã§ããŸããã¹ããŒãããŒã¯ã¢ããã¯æ€çŽ¢ãšã³ãžã³ãã³ã³ãã³ããæ£ãã解éããæå©ããããæ€çŽ¢çµæã«ãããŠãªãããªæ å ±ãæäŸããŸãã
Googleãªã©ã®äž»èŠãªæ€çŽ¢ãšã³ãžã³ã¯ãã¹ããŒãããŒã¯ã¢ãããæœããããã³ãããªã¹ããæ¯æããŠãããããã«ãã£ãŠæ€çŽ¢çµæããŒãžã§ã®èŠèªæ§ãé«ãŸããŸãããŠãŒã¶ãŒãçµæããåŸãããæ å ±éãå¢å ããããé¢é£ããæ€çŽ¢çµæãéžã¶ããšã容æã«ãªãã®ã§ãã
ã¹ããŒãããŒã¯ã¢ããã®æ£ç¢ºãªå®è£ ã¯ãæ€çŽ¢ãšã³ãžã³ã«å¯Ÿãããµã€ãã®ä¿¡é Œæ§ãšæš©åšãæ§ç¯ããäžã§åœ¹ç«ã¡ãæçµçã«æ€çŽ¢ã©ã³ãã³ã°åäžãžãšç¹ããã§ãããã
ã¢ãã€ã«ãšãã¹ã¯ãããã§ã®è¡šç€ºå·®ç°
ãã³ãããªã¹ãã¯ã¢ãã€ã«ãšãã¹ã¯ãããã§ã®è¡šç€ºãç°ãªãå¯èœæ§ããããæé©åããéã«ã¯ãã®ç¹ã«æ³šæãæãå¿ èŠããããŸããã¢ãã€ã«ããã€ã¹äžã§ã®ã¹ããŒã¹ã¯éãããŠããããã¹ãŠã®ãã³ãããªã¹ãã®é ç®ã衚瀺ããã®ã§ã¯ãªããéèŠãªãã®ã ããæ瀺ããããšãå€ãã§ãã
ãã®ãããåé ç®ã®éžæãéåžžã«éèŠãšãªãããŠãŒã¶ãŒãããã²ãŒã·ã§ã³ãã¹ã容æã«ç解ã§ããããã«ããå¿ èŠããããŸãããŸããã¢ãã€ã«ã念é ã«çœ®ãããã¶ã€ã³ã¯ãGoogleã®ã¢ãã€ã«ãã¡ãŒã¹ãã€ã³ããã¯ã¹ã«ã圱é¿ãäžããŸãã
ãã¹ã¯ãããã§ã¯ããå€ãã®æ å ±ãæ瀺ããäœè£ããããããå šãŠã®ãã³ãããªã¹ãã®é ç®ãæ確ã«è¡šç€ºããããšãå¯èœã§ãããããããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãç¶æããããã«ããèŠããããšããã²ãŒã·ã§ã³ã®å®¹æãã¯åžžã«èæ ®ãã¹ãäºé ã§ãã
ãã³ãããªã¹ãã®å®è·µçå¿çš
ãã³ãããªã¹ãã¯ããŠã§ããµã€ãã®ããã²ãŒã·ã§ã³ã匷åãããŠãŒã¶ãŒã«ãšã£ãŠãæ€çŽ¢ãšã³ãžã³ã«ãšã£ãŠãæçãªæ©èœã§ããããã§ã¯ãå®è·µçãªãã³ãããªã¹ãã®æŽ»çšæ³ãšSEOã«äžãã圱é¿ã«ã€ããŠæãäžããŠãããŸãããã
ãã³ãããªã¹ããå¹æçã«äœ¿çšããããšã«ããããµã€ã蚪åè ã¯ä»èªåããµã€ãã®ã©ã®äœçœ®ã«ããã®ããç¬æã«ç解ã§ãããµã€ãå ã§å®¹æã«ããŸããŸãªã»ã¯ã·ã§ã³éã移åã§ããããã«ãªããŸããããã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®åäžã«çŽçµããŸãã
ãŸãããã³ãããªã¹ãã¯SEOã®èŠ³ç¹ãããéèŠã§ããé©åãªãã³ãããªã¹ãã¯ãµã€ãã®æ§é ãæ確ã«ããæ€çŽ¢ãšã³ãžã³ããµã€ãã®ã³ã³ãã³ããç解ãããããªããããæ€çŽ¢çµæã«ããã衚瀺ãæ¹åãããå¹æãæåŸ ã§ããŸãã
ãã³ãããªã¹ãã«ããããŒãžã©ã³ã¯ã®åé
ãã³ãããªã¹ãã¯ããŒãžã©ã³ã¯ãå¹æçã«åé ãã圹å²ãæ ã£ãŠããŸããåããŒãžãæ¥èšªè ãä»ã®é¢é£ããŒãžã«èªå°ãããªã³ã¯ãæã€ããšã«ããããµã€ãå šäœã®ãªã³ã¯ãšã¯ã€ãã£ãé«ãŸããŸãã
ãã®åé ã«ããããµã€ãå ã®éèŠãªããŒãžãé©åãªè©äŸ¡ãåããããã«ãªããŸããã€ãŸãããµã€ãå ã®é ããã³ã³ãã³ããé©åã«æ€çŽ¢ãšã³ãžã³ã«ãã£ãŠã€ã³ããã¯ã¹ããããããªããŸãã
éèŠãªã®ã¯ããã³ãããªã¹ãã«å«ãŸãããªã³ã¯ããµã€ãå ã®åªå 床ã®é«ãããŒãžã«çŽæ¥é¢é£ããŠããããšã§ããããã«ããããŠãŒã¶ãŒã ãã§ãªãæ€çŽ¢ãšã³ãžã³ã«ããã®ããŒãžã®äŸ¡å€ãäŒããæ€çŽ¢çµæã§ã®ã©ã³ãã³ã°ãåäžãããããšãå¯èœã«ãªããŸãã
ãµã€ãã®éå±€æ§é ãåæ ãããã³ãããªã¹ã
ãã³ãããªã¹ãã®ããäžã€ã®éèŠãªæ©èœã¯ããµã€ãã®éå±€æ§é ããŠãŒã¶ãŒã«åããããã瀺ãããšã§ããããã¯ãŠãŒã¶ãŒããµã€ãå ã§è¿·ãããšãªããç®çã®ããŒãžã«ãã©ãçãã®ãå©ããããã«éåžžã«åœ¹ç«ã¡ãŸãã
è¯ãèããããéå±€æ§é ã¯ããµã€ãã®äœ¿ãããããå€§å¹ ã«æ¹åããããã²ãŒã·ã§ã³ã容æã«ããŸããå®éã«ããã®æ確ãªæ§é ã¯ãŠãŒã¶ãŒãæ±ããŠããæ å ±ã補åã«å¯ŸããŠè¿ éã«ã¢ã¯ã»ã¹ããããšãå¯èœã«ããçµæçã«æ»åšæéã®åäžãã³ã³ããŒãžã§ã³çã®å¢å ã«å¯äžããŸãã
ãã³ãããªã¹ãã«ãããéå±€ã®è¡šç€ºã¯ãããŒãžéã®é¢ä¿æ§ãæ確ã«ããããã«ãéèŠã§ããå¹çæ§ãšçŽææ§ãåãããµã€ãããã²ãŒã·ã§ã³ã¯ããŠãŒã¶ãŒãšæ€çŽ¢ãšã³ãžã³ã®äž¡æ¹ã«ãµã€ãã®æ§é ãäŒããäžã§äžå¯æ¬ ã§ãã
ãã³ãããªã¹ããçšãããã€ã¯ãããŒã¿ã®æŽ»çš
ãã³ãããªã¹ããããã«é²åãããæ¹æ³ãšããŠããã€ã¯ãããŒã¿ãçšããæ§é åããŒã¯ã¢ããããããŸãããã®ããŒã¯ã¢ãããããŒãžã«é©çšããããšã§ãæ€çŽ¢ãšã³ãžã³ã«ããŒãžå 容ããã詳现ã«äŒãããªããã¹ãããããšããŠæ€çŽ¢çµæã«è¡šç€ºãããå¯èœæ§ãé«ãŸããŸãã
æ§é åãããããŒã¿ã¯ãç¹å®ã®ã³ã³ãã³ãã®æå³ãšã³ã³ããã¹ããæ€çŽ¢ãšã³ãžã³ã«äŒãã圹å²ãæãããŸããããã«ããããŠãŒã¶ãŒã®æ€çŽ¢æå³ãšå¯æ¥ã«é¢é£ããæ å ±ãæäŸããããŒãžãåªå ãããããã«ãªããŸãã
ãã³ãããªã¹ãã¯ããã®ããã«æ§é åããŒã¿ãé©çšããã®ã«çæ³çãªå Žæã®äžã€ã§ããé©åã«å®è£ ããã°ããŠã§ããµã€ãã®SEOããã©ãŒãã³ã¹ã«å€§ããè²¢ç®ããããšãã§ããã§ãããã
åœå¥ã»èšèªå¥ãµã€ãã§ã®ãã³ãããªã¹ãã®é©çš
å€èšèªãå€åœç±å¯Ÿå¿ã®ãŠã§ããµã€ãã§ãã³ãããªã¹ãã䜿çšããéã«ã¯ãããããã®åœãèšèªã«å¿ããé©åãªæ§é ãšè¡šçŸã«ããããšãéèŠã§ãããŠãŒã¶ãŒã«ãšã£ãŠç解ããããããã€åèšèªã®SEOã«å¹æçãªãã³ãããªã¹ããäœæããããšãæ±ããããŸãã
ç°ãªãèšèªãæåã«é©å¿ãããã³ãããªã¹ãã¯ãåœéçãªãªãŒãã£ãšã³ã¹ã«å¯ŸããŠãµã€ãããã¬ã³ããªãŒã§ãããšããå°è±¡ãäžããŸãããŸããããŒã«ã©ã€ãºãããã³ã³ãã³ãã¯ããã®èšèªã®æ€çŽ¢ãšã³ãžã³çµæã§ã®ããã©ãŒãã³ã¹ãåäžãããããšãã§ããŸãã
æçµçã«ãåœãèšèªå¥ã«æé©åããããã³ãããªã¹ããæã€ããšã¯ãã°ããŒãã«ã§ç«¶äºåã®ãããŠã§ããã¬ãŒã³ã¹ã確ç«ããäžã§äžå¯æ¬ ã§ããå°åã«æ ¹ããããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæäŸãããšãšãã«ãå€èšèªSEOæŠç¥ã®æåã«è²¢ç®ããŸãã
ãã³ãããªã¹ãå°å ¥ã®å¹æåæãšæ¹å
ãŠã§ããµã€ãã«ãã³ãããªã¹ããå°å ¥ããããšã¯ããŠãŒã¶ããªãã£ã®åäžã«ã€ãªãããŸããããã®å¹æã¯ã©ã®ããã«åæããã©ã®ããã«æ¹åããŠããã¹ãã§ããããïŒ
ãã®èšäºã§ã¯ããã³ãããªã¹ãã®å¹æãæ£ããè©äŸ¡ããç¶ç¶çãªæ¹åãè¡ãæ¹æ³ã«ã€ããŠè§£èª¬ããŸãããŠãŒã¶ãŒã®ãµã€ãå ã§ã®è¡åãã¿ãŒã³ãææ¡ããã³ã³ããŒãžã§ã³çã®æé©åïŒCROïŒã«åœ¹ç«ãŠãããã®å®è·µçãªã¢ãããŒããèŠãŠãããŸãããã
åæããŒã«ã掻çšãããã³ãããªã¹ãã®è©äŸ¡
ãã³ãããªã¹ãã®å¹æãåæããéã¯ãGoogle Analyticsãªã©ã®åæããŒã«ãéåžžã«æå¹ã§ãããããã®ããŒã«ã掻çšããããšã§ããã³ãããªã¹ããéããããŒãžéã®ç§»åããç¹å®ã®ããŒãžã«ãããæ»åšæéãªã©ã®ããŒã¿ãåéããåæããããšãã§ããŸãã
åæããŒã¿ãããšã«ããã³ãããªã¹ãã®ãªã³ã¯ããã¹ãã®æ確æ§ããé 眮ã®æé©åãªã©ã«çç®ãããŠãŒã¶ãŒããµã€ãå ãå¹çããããã²ãŒãã§ããããã«æ¹åç¹ãèŠã€ãåºããŸãã
ããã«ãããŒãžéã®æµå ¥çµè·¯ã远跡ããã©ã®ãã³ãããªã¹ããæãã¯ãªãã¯ãããŠããããªã©ãå ·äœçãªã€ã³ãµã€ããåŸãããšãéèŠã§ãã
ãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®åäžãžã®åœ±é¿
ãã³ãããªã¹ãã¯ããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããåäžãããå¹æããããŸãããŠãŒã¶ãŒãèªåãã©ã®äœçœ®ã«ããããåžžã«ææ¡ã§ããããšã§ããµã€ãå ã§è¿·ãããšãªããå¿ èŠãªæ å ±ãžãšã¹ã ãŒãºã«ã¢ã¯ã»ã¹ããããšãå¯èœãšãªããŸãã
ããã«ããããµã€ãã®é¢è±çã®äœäžããããŒãžãã¥ãŒã®å¢å ãæåŸ ã§ããããã«ãªããŸãããŸãããŠãŒã¶ãŒãæãæ å ±ã«å®¹æã«ãã©ãçããããšã§ãæºè¶³åºŠãé«ãŸãããªããŒã蚪åã®ç¢ºçãäžããã§ãããã
ãã³ãããªã¹ããéããŠãŠãŒã¶ãŒãæã€ãã©ã³ãããµã€ãã«å¯Ÿããããžãã£ããªèªèããéæ¥çã«ããžãã¹äŸ¡å€ã®åäžã«å¯äžãããšèšããŸãã
ãã³ãããªã¹ãã®CROåäžãžã®è²¢ç®
ãã³ãããªã¹ãã¯ã³ã³ããŒãžã§ã³çã®åäžïŒCROïŒã«ãæå¹ã§ãããŠãŒã¶ãŒã®æå³ã«åºã¥ããããã²ãŒã·ã§ã³ãæäŸããããšã§ãæçµçãªè³Œå ¥ãåãåãããªã©ã®ç®çè¡åã«ã€ãªããããããªããŸãã
ããšãã°ããŠãŒã¶ãŒãååè³Œå ¥ãæ€èšããŠããéããã³ãããªã¹ãã«ãã£ãŠä»ã®é¢é£ååãžç°¡åã«ç§»åã§ããã°ãã¯ãã¹ã»ãªã³ã°ã®æ©äŒãå¢ãã売ãäžãã®åäžã«è²¢ç®ããå¯èœæ§ããããŸãã
å¹æçãªãã³ãããªã¹ãã®èšèšã¯ããŠãŒã¶ãŒãç®æšãéæãããããªãããå°ãããšã§ããµã€ãå šäœã®CROãé«ããããšã«ç¹ããã®ã§ãã
ç¶ç¶çãªæ¹åãšããã©ãŒãã³ã¹ãã©ããã³ã°
ãã³ãããªã¹ãã®å¹æãæ倧éã«åŒãåºãããã«ã¯ãç¶ç¶çãªæ¹åãå¿ èŠã§ãããŠãŒã¶ãŒããã€ãã¢ã«é¢ããããŒã¿ãæç¶çã«åéããåæããããšã§ãåžžã«æé©ãªãã³ãããªã¹ããæäŸãç¶ããããšãã§ããŸãã
ããã©ãŒãã³ã¹ã®è¿œè·¡ãšããŠã¯ãã¯ãªãã¯æ°ãããŒãžãã¥ãŒãæ»åšæéãªã©ãå®éçãªããŒã¿ã®ã¿ãªããããŠãŒã¶ãŒãã£ãŒãããã¯ãªã©ã®å®æ§çãªããŒã¿ã掻çšããŠããããšãéèŠã§ãã
ãã®ç¶ç¶çãªããã»ã¹ãéããŠããã³ãããªã¹ãã¯ãŠã§ããµã€ãã«ããããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹åäžã®ããã®è²ŽéãªããŒã«ãšãªãåŸãã§ãããã
ãŸãšã
SEOã®äžçã§éèŠãªåœ¹å²ãæããããã³ãããªã¹ãããšã¯ããŠãŒã¶ãŒãçŸåšãŠã§ããµã€ãã®ã©ã®äœçœ®ã«ãããã瀺ãããã²ãŒã·ã§ã³ãã«ãã§ããèµ·æºã¯å€ãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®åäžã«å€§ããå¯äžããŸãããã³ãããªã¹ãã¯ãéå±€åãå±æ§åããã¹åããããŠãã€ããªããåãšãã£ãæ§ã ãªåœ¢æ ããããŸããå¹æçãªèšèšãšå®è£ ã¯ããŠãŒã¶ãŒã ãã§ãªãæ€çŽ¢ãšã³ãžã³ã«ããµã€ãæ§é ãæ確ã«äŒããããšãå¯èœã§ãã
SEOæé©åã«ãããŠã¯ãããŒã¯ãŒããå«ãã ãã³ãããªã¹ãã®ããã¹ããé©åãªã¢ã³ã«ãŒããã¹ããæã€ãªã³ã¯ãã¹ããŒãããŒã¯ã¢ããã䜿ã£ãæ€çŽ¢ãšã³ãžã³ãžã®æ å ±æäŸãã«ã®ãšãªããŸãããŸããã¢ãã€ã«ãšãã¹ã¯ãããããããã®ããã€ã¹ã«å¯Ÿãã衚瀺ã®å·®ç°ãèæ ®ããããšã倧åã§ãã
å®è·µçãªå¿çšãšããŠããã³ãããªã¹ãã¯ããŒãžã©ã³ã¯ã®åé ã«å©çšããããµã€ãã®éå±€æ§é ãåæ ãããããšãéèŠãšãããŠããŸããããã«ããã€ã¯ãããŒã¿ã掻çšããŠãç°ãªãåœãèšèªã®ãŠã§ããµã€ãã«ãé©çšå¯èœã§ãã
å°å ¥åŸã¯ãåæããŒã«ã䜿ããã³ãããªã¹ãã®å¹æãè©äŸ¡ãããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããCROã®åäžã«å¯äžãããæ€èšŒããŸããããç¶ç¶çãªæ¹åãšãã©ããã³ã°ã«ãããããžãã¹ããŒãœã³ããŠã§ããµã€ããæ倧éã«æŽ»çšããå©ããšãªãã§ãããã