å€ãã®äŒæ¥ããªã³ã©ã€ã³ã§ã®èŠèªæ§ãé«ããããã«æ§ã ãªåãçµã¿ãè¡ã£ãŠããŸãããç¹ã«éèŠãªã®ãæ€çŽ¢ãšã³ãžã³çµæããŒãžïŒSERPïŒã§ã®ã¯ãªãã¯çãã€ãŸãCTRã®æ¹åã§ããæ¬èšäºã§ã¯ãSEOæœçãšããŠã®CTRåäžã®ææ³ã«çŠç¹ãåœãŠãŸããCTRãã¿ã€ãã«ã¿ã°ãã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãURLæ§é ããªããã¹ãããããã¢ãã€ã«ãã¬ã³ããªãã¹ãªã©ãæ€çŽ¢çµæããŒãžã§ãŠãŒã¶ãŒã®ã¯ãªãã¯ãä¿ãããã®éèŠãªèŠçŽ ããããããã解説ããŠãããŸãããããã®æé©åã«ãã£ãŠãITãAIãããŒã±ãã£ã³ã°ã«é¢å¿ã®ããããªãã®ãµã€ãã®èŠèªæ§ãšãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ããé«ããæçµçã«ã¯SEOã§äžäœã®ããŒãžãšãªãæ¹æ³ã玹ä»ããŸããæãããå£èª¿ã§ãŸãšãããã®å 容ããããªãã®ç¥èãæ·±ããå®è·µãžãšç¹ãããŸãããã«ã
CTRãšã¯ïŒïŒåºæ¬æŠå¿µã®è§£èª¬
CTRã®å®çŸ©ãšéèŠæ§
CTRïŒClick Through RateïŒã¯ããŠã§ãããŒãžãåºåã衚瀺ãããåæ°ã«å¯Ÿããã¯ãªãã¯æ°ã®å²åã瀺ããŸãããã®æ°å€ã¯ããŒã»ã³ããŒãžã§è¡šãããç¹å®ã®ãªã³ã¯ãåºåã®ããã©ãŒãã³ã¹ã枬å®ããããã®éèŠãªææšã®äžã€ãšãããŠããŸããCTRã®åäžã¯ããµã€ãã®èŠèªæ§ããŠãŒã¶ãŒã®é¢å¿ãé«ããããã«éèŠã§ãããå ·äœçã«ã¯ãããå€ãã®æœåšé¡§å®¢ããµã€ãã«åŒãå ¥ããããšã«çŽçµããŸãã
CTRãSEOã«äžãã圱é¿
æ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒã«ãããŠãCTRã¯ãŠã§ããµã€ãã®æ€çŽ¢çµæããŒãžïŒSERPïŒã«ãããããã©ãŒãã³ã¹ã®éèŠãªææšã§ããé«ãCTRã¯æ€çŽ¢ãšã³ãžã³ã«å¯ŸããŠãããããŒãžããŠãŒã¶ãŒã®ã¯ãšãªã«å¯ŸããŠé¢é£æ§ãé«ãã䟡å€ãããããšã瀺ãä¿¡å·ãšãªãåŸãŸãããã®çµæãæ€çŽ¢ãšã³ãžã³ã¯ãã®ãµã€ãã®ã©ã³ãã³ã°ãåäžãããå¯èœæ§ããããŸãããããã£ãŠãCTRãæ¹åããSEOæœçã¯ããµã€ãã®æ€çŽ¢çµæã«ãããå¯èŠæ§ãé«ããããå€ãã®èšªåè ãç²åŸããããã«åœ¹ç«ã€ã®ã§ãã
CTRã®åäžã«ã¯å€æ§ãªæŠç¥ãååšããŸããæ€çŽ¢çµæã«ãããŠããé åçãªã¡ã¿ã¿ã°ïŒã¿ã€ãã«ã¿ã°ãã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ïŒãèšå®ããããŠãŒã¶ãŒãæ€çŽ¢ã¯ãšãªã«å¯ŸããŠé¢å¿ãæã¡ãããããŒã¯ãŒããçšããã³ã³ãã³ãã®æé©åããŸãã¯ãªããã¹ããããïŒã¬ãã¥ãŒæè©äŸ¡ã補åäŸ¡æ Œãªã©ã®è¿œå æ å ±ïŒãå°å ¥ãããªã©ããŠãŒã¶ãŒãã¯ãªãã¯ãä¿ããããããªèŠçŽ ãè¿œå ããããšãæ±ããããŸãã
çµè«ãšããŠãCTRã®æ¹åã¯SEOæŠç¥ã®éèŠãªéšåã§ããããã«ãã£ãŠæ€çŽ¢ãšã³ãžã³ããã®è©äŸ¡ãåäžãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®æ¹åã«ãç¹ãããŸããå¹æçãªCTRã®åäžçãå®æœããããšã§ããŠã§ããµã€ãã¯ããå€ãã®ãã©ãã£ãã¯ãšãšã³ã²ãŒãžã¡ã³ããç²åŸããããšãå¯èœãšãªãã§ãããã
ã¿ã€ãã«ã¿ã°ã®æé©åïŒCTRåäžã®ããã®ããŒãã¯ããã¯
ã¯ãªãã¯ã¹ã«ãŒã¬ãŒã(CTR)ã¯ãæ€çŽ¢ãšã³ãžã³çµæããŒãž(SERP)ã®ããã©ãŒãã³ã¹ã枬å®ããéèŠãªææšã®äžã€ã§ããCTRãæ倧åããããšã¯ããŠã§ããµã€ãã®ãã©ãã£ãã¯å¢å ãSEOå¹æãé«ããããã«äžå¯æ¬ ã§ãããã®éµãšãªãã®ããã¿ã€ãã«ã¿ã°ã®æé©åã§ãã
å¹æçãªã¿ã€ãã«ã¿ã°ã®äœãæ¹
å¹æçãªã¿ã€ãã«ã¿ã°ãäœæããéã«ã¯ãããã€ãã®éèŠãªèŠçŽ ããããŸãããŸããã¿ã€ãã«ã¯ãŠãŒã¶ãŒã®é¢å¿ãæ¹ãã€ããå¿ èŠããããŸããå ·äœçã«ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ€çŽ¢ããå¯èœæ§ã®ããçåãããŒãºã«çŽæ¥å¿ãããããªè¡šçŸãå¿æããã¹ãã§ãããŸããã¿ã€ãã«ã®é·ãã¯éèŠã§ãGoogleã®æ€çŽ¢çµæã«ãããŠãã«è¡šç€ºãããé·ãã¯60æåçšåºŠãçæ³çã§ãããããè¶ ãããšãã¿ã€ãã«ãéäžã§ã«ãããããã¡ãã»ãŒãžãäžå®å šã«ãªãå¯èœæ§ããããŸãã
ã¿ã€ãã«ã¿ã°ã«ãããããŒã¯ãŒãã®åœ¹å²
ã¿ã€ãã«ã¿ã°ã«ããŒã¯ãŒããé©åã«å«ããããšã¯ãCTRãæ¹åããããã«éåžžã«éèŠã§ããããŒã¯ãŒãã¯ãŠãŒã¶ãŒãæ€çŽ¢ããéã«äœ¿çšããèªå¥ã§ãããããããã¿ã€ãã«ã«çµã¿èŸŒãããšã§ãæ€çŽ¢çµæã§ã®ããŒãžã®é¢é£æ§ãšèŠã€ãããããé«ããããšãã§ããŸãããã ããããŒã¯ãŒãã®è©°ã蟌ã¿éãã¯é¿ããèªç¶ãªæèã§ããŒã¯ãŒãã䜿çšããããšã倧åã§ããæ€çŽ¢æå³ãç解ãããã®ããŒã¯ãŒããã¿ã€ãã«ã«äžæãçµã¿èŸŒãããšã§ãCTRã®å€§å¹ ãªåäžãæåŸ ã§ããŸãã
ã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ã®éæ³ïŒãŠãŒã¶ãŒã®ã¯ãªãã¯ãä¿ãæç« è¡
CTRïŒã¯ãªãã¯çïŒã®æ¹åã«ã¯ãã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ã®å¹æçãªæŽ»çšãäžå¯æ¬ ã§ãããã®å°ããªããã¹ããããŠãŒã¶ãŒã®æ³šæãæ¹ããæ€çŽ¢çµæããããªãã®ããŒãžãžã®ã¯ãªãã¯ãä¿ããŸãã以äžãã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãæé©åããæ¹æ³ã«ã€ããŠè§£èª¬ããŸãã
é åçãªã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ã®æžãæ¹
ã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ã¯ãããŒãžã®å 容ãç°¡æœã«èª¬æããããã§ããŠãŒã¶ãŒãåŒãã€ããé åçãªæç« ã§ãªããã°ãªããŸãããå ·äœçãªæ°åãçµ±èšãçšããããšãåé¡æèµ·ãããããšããããŠãŠãŒã¶ãŒãåŸããã䟡å€ãæ確ã«ç€ºãããšãéèŠã§ãããããã®èŠçŽ ã¯ããŠãŒã¶ãŒã®å¥œå¥å¿ãåºæ¿ããã¯ãªãã¯ã«ã€ãªãããŸãã
ã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ã®é·ããšå 容ã®ãã©ã³ã¹
ã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ã®æé©ãªé·ãã¯ãéåžžã150ïœ160æåã§ãããã®ç¯å²å ã§ããŠãŒã¶ãŒã«äžãã䟡å€ãšããŒãžã®å 容ãå ·äœçãã€ç°¡æœã«äŒããããšãæ±ããããŸããããŒã¯ãŒããèªç¶ã«çµã¿èŸŒãããšã§ãæ€çŽ¢çµæã§ã®é¢é£æ§ãé«ãŸããŸããããããããŒã¯ãŒãã®è©°ã蟌ã¿éãã¯é¿ããèªã¿ãããèªç¶ãªæäœãå¿æããããšã倧åã§ãã
URLæ§é ã®æé©åïŒç¶ºéºãªURLãCTRã«äžãã圱é¿
ãŠã§ããµã€ãã®ã¯ãªãã¯ã¹ã«ãŒã¬ãŒãïŒCTRïŒåäžã«ã¯ãå€ãã®èŠçŽ ã圱é¿ããŸããããã®äžã§ãURLæ§é ã®æé©åã¯ç¹ã«éèŠãªæœçã®äžã€ã§ããæŽçãããURLã¯ãæ€çŽ¢ãšã³ãžã³ã«ãšã£ãŠãããŠãŒã¶ãŒã«ãšã£ãŠã奜ãŸããçµæã瀺ããŸãã
SEOãã¬ã³ããªãŒãªURLã®ç¹åŸŽ
SEOãã¬ã³ããªãŒãªURLãšã¯ãæ€çŽ¢ãšã³ãžã³ãå 容ãç解ããããããŸããŠãŒã¶ãŒãèŠãŠãã©ã®ãããªå 容ã®ããŒãžã§ããããçŽæçã«åãããããªæ§é ãããŠããŸããå ·äœçã«ã¯ãçããããŒã¯ãŒããå«ããéå±€æ§é ãæ確ã§ããããšãã£ãç¹åŸŽãæããããŸããããããURLã¯ãæ€çŽ¢çµæããŒãžã§ãŠãŒã¶ãŒãã¯ãªãã¯ãã確çãé«ããçµæçã«CTRã®åäžã«å¯äžããŸãã
URLæ¹åã«ãããŠãŒã¶ãŒäœéšã®åäž
URLã®æ§é ãæ¹åããããšã§ããŠãŒã¶ãŒäœéšã倧ããåäžããŸããæŽçãããURLã¯èŠèªæ§ãé«ããäœãå«ãããŒãžããã²ãšç®ã§ããããŸãããã®éææ§ã¯ãŠãŒã¶ãŒã®ä¿¡é Œãåã¡åãããµã€ãå ã§ã®ããã²ãŒã·ã§ã³ã容æã«ããŸãããŸããã·ã³ãã«ã§ç解ããããURLã¯ã瀟å€åªäœãSNSã§ã®å ±ææã«ãæå©ã§ãããéæ¥çã«ãµã€ããžã®ãã©ãã£ãã¯å¢å ãCTRã®åäžã«è²¢ç®ããããšãæåŸ ã§ããŸãã
URLæ§é ã®æé©åã¯ãæè¡çãªåŽé¢ã匷ãããããã°ãã°èŠéããããã¡ã§ããããããCTRãSEOããã©ãŒãã³ã¹ãåäžãããããã«ã¯éåžžã«å¹æçãªæœçã§ãããµã€ãã®URLæ§é ãèŠçŽããSEOãã¬ã³ããªãŒãªèšèšã«æ¹åããããšã§ãæ€çŽ¢ãšã³ãžã³ã«å¥œãŸããã ãã§ãªãããŠãŒã¶ãŒãããä¿¡é Œããããµã€ããç®æããŸãããã
ãªããã¹ããããã®æŽ»çšïŒæ€çŽ¢çµæã®èŠãç®ãæ¹åããæ¹æ³
ãªããã¹ããããã¯ãæ€çŽ¢çµæã®éçŽãããæ å ±ãè¡šçŸããæ¹æ³ã§ããããã¯ããŠã§ãããŒãžã®å 容ããŠãŒã¶ãŒã«ããæ確ã«ç€ºããç¹ã«æ€çŽ¢çµæããŒãžã§ç®ç«ãããããã«æå¹ãªæ段ã§ããããã§ã¯ããªããã¹ããããã®åºæ¬æŠå¿µãšCTRïŒClick-Through RateïŒã¯ãªãã¯ã¹ã«ãŒã¬ãŒãïŒãæ¹åããããã®æŠç¥ã«ã€ããŠèª¬æããŸãã
ãªããã¹ãããããšã¯ïŒïŒæŠèŠãšçš®é¡
ãªããã¹ããããã¯ãæšæºçãªæ€çŽ¢çµæãããè±å¯ãªæ å ±ãæäŸããç¹æ®ãªãã©ãŒãããã§ããããã«ããããŠãŒã¶ãŒã¯æ€çŽ¢çµæããããå€ãã®æ å ±ãåŸãããšãã§ããèå³ãåŒãå¯èœæ§ãé«ãŸããŸããäŸãšããŠã¯ãæè©äŸ¡ãã¬ãã¥ãŒæ°ãäŸ¡æ Œãèè æ å ±ã調çæéãªã©ããããŸãã
ãªããã¹ããããã«ã¯æ§ã ãªçš®é¡ããããŸããäž»ã«ä»¥äžã®ãããªãã®ãå«ãŸããŸãïŒ
- 補åæ å ±ïŒäŸ¡æ Œãåšåº«ç¶æ³ãã¬ãã¥ãŒè©äŸ¡ãªã©ã
- ã¬ãã¥ãŒïŒç¹å®ã®ååããµãŒãã¹ã®ãŠãŒã¶ãŒã¬ãã¥ãŒãšè©äŸ¡ã
- 人ç©ïŒååãè·æ¥ãæå±ãªã©ã®äººç©æ å ±ã
- ã€ãã³ãïŒã€ãã³ãã®ååãæ¥ä»ãå Žæãªã©ã
- ã¬ã·ãïŒæçã®åçã調çæéãã«ããªãŒãªã©ã
ãããã®åœ¢åŒãé©åã«äœ¿çšããããšã§ãæ€çŽ¢çµæããŒãžã§ã®ç®ç«ã¡åºŠãåäžããã¯ãªãã¯ãããå¯èœæ§ãé«ãŸããŸãã
ãªããã¹ãããããå©çšããCTRã®åäžæŠç¥
ãªããã¹ããããã䜿çšããæ倧ã®å©ç¹ã¯ãCTRã®åäžã«ãããŸãããªããã¹ããããã¯æ€çŽ¢çµæã«ããããŠã§ãããŒãžã®é åãé«ããããå€ãã®ã¯ãªãã¯ãç²åŸããããšã§ããµã€ããžã®ãã©ãã£ãã¯ãå¢å ãããããšãã§ããŸãããã®æŠç¥ãæ倧éã«æŽ»çšããããã«ã以äžã®ç¹ã«æ³šæããŠãã ããã
- æãé¢é£æ§ãé«ããªããã¹ããããã®åœ¢åŒãéžæããïŒããªãã®ã³ã³ãã³ããšæãé©åãããªããã¹ããããã®ã¿ã€ããéžã¶ããšãéèŠã§ããããã«ãããæ€çŽ¢ãŠãŒã¶ãŒã«å¯ŸããŠæã圹ç«ã€æ å ±ãæäŸã§ããŸãã
- æ£ç¢ºãã€é åçãªæ å ±ãæäŸããïŒãªããã¹ããããã«è¡šç€ºãããæ å ±ã¯ãæ£ç¢ºã§é åçã§ããå¿ èŠããããŸããå€æŽããã£ãå Žåã¯ãåžžã«æ å ±ãææ°ã®ãã®ã«æŽæ°ããããšãéèŠã§ãã
- æ§é åããŒã¿ã®ããŒã¯ã¢ãããæ£ãã䜿çšããïŒãªããã¹ãããããæå¹åããã«ã¯ãæ§é åããŒã¿ããŒã¯ã¢ããããŠã§ãããŒãžã«æ£ããå®è£ ããå¿ èŠããããŸããGoogleã®æ§é åããŒã¿ãã¹ãããŒã«ãªã©ã䜿çšããŠãå®è£ ãæ£ããããšã確èªããŸãããã
ãã®ããã«ãªããã¹ãããããæŠç¥çã«å©çšããããšã§ãCTRãæ¹åãããŠã§ããµã€ãã®å¯èŠæ§ãšããã©ãŒãã³ã¹ãåäžãããããšãå¯èœã«ãªããŸãããŠã§ããµã€ããæ€çŽ¢çµæã®äžäœã«è¡šç€ºãããããå€ãã®èšªåè ãåŒãå¯ããããã«ããããã®æ¹æ³ãç©æ¥µçã«æŽ»çšããŠã¿ãŸãããã
ã¢ãã€ã«ãã¬ã³ããªãã¹ïŒã¹ããŒããã©ã³ãŠãŒã¶ãŒã®CTRãé«ãã
ã¢ãã€ã«ãã¬ã³ããªãŒãªãµã€ãæ§é ã®éèŠæ§
è¿å¹Žãã¹ããŒããã©ã³ã䜿ã£ãã€ã³ã¿ãŒãããé²èŠ§ã人ã ã®æ¥åžžã«æ·±ãæ ¹ä»ããŠããŸãããã®ãããã¢ãã€ã«ãã¬ã³ããªãŒãªãµã€ãæ§é ãå®çŸããããšã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããçµæçã«CTRïŒClick-Through RateïŒã¯ãªãã¯çïŒãæ¹åããäžã§ãšãŠãéèŠã§ãããµã€ããã¢ãã€ã«ãã¬ã³ããªãŒã§ããã°ã衚瀺ã®ã¬ã€ã¢ãŠãããã¿ã³ã®ãµã€ãºãé©åã«èª¿æŽãããŠããããŠãŒã¶ãŒããµã€ããå¿«é©ã«é²èŠ§ã§ããããã«ãªããŸããããã«ãã£ãŠããŠãŒã¶ãŒã欲ããæ å ±ãçŽ æ©ãèŠã€ãåºããCTAïŒCall To ActionïŒè¡ååèµ·ïŒã«å¿ãããããªããé«ãCTRãå®çŸã§ããã®ã§ãã
ã¢ãã€ã«ã§ã®è¡šç€ºé床ã®æé©å
ã¢ãã€ã«ããã€ã¹ã®ç¹æ§äžãéä¿¡ç°å¢ãåžžã«å®å®ãããšã¯éããããµã€ãã®èªã¿èŸŒã¿é床ã¯ãŠãŒã¶ãŒäœéšã«å€§ããªåœ±é¿ãäžããŸããGoogleã®ç 究ã«ãããšãããŒãžã®ããŒãæéã1ç§ãã3ç§ã«å¢å ãããšãããŠã³ã¹çãçŽ32%å¢å ãããšå ±åãããŠããŸããããã¯ãæ€çŽ¢çµæããŒãžããã®é¢è±çãé«ãŸãããšãæå³ããCTRã®äœäžã«çŽæ¥çã«ç¹ããããšãåãããŸãããã®ãããã¢ãã€ã«ã§ã®è¡šç€ºé床ãæé©åããããšã¯ãCTRãæ¹åããããã«éåžžã«éèŠã§ããç»åã®å§çž®ããã£ãã·ã¥ã®å©çšãäžèŠãªJavaScriptã®åæžãªã©ãããŒãžã®èªã¿èŸŒã¿é床ãåäžãããæœçãé©åã«å®æœããããšã§ãã¢ãã€ã«ãŠãŒã¶ãŒããã®é«ãè©äŸ¡ãåŸããããµã€ããæ§ç¯ã§ããŸãã
ãŸãšã
CTRãæ¹åããããã®SEOæœçã¯ãæ€çŽ¢çµæããŒãžã§ã¯ãªãã¯çãé«ããäžã§äžå¯æ¬ ã§ããã¿ã€ãã«ã¿ã°ã®æé©åã§ã¯ãå¹æçãªã¿ã€ãã«ã®äœæããã¿ã€ãã«ã«ããŒã¯ãŒããé©åã«é ããããšãéèŠã§ããã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãéæ³ã®ããã«æ±ãããŠãŒã¶ãŒã®ã¯ãªãã¯ãä¿ãé åçãªæç« ãæžãããšããCTRåäžã«åœ¹ç«ã¡ãŸããURLæ§é ã®æž æœãã¯ãŠãŒã¶ãŒäœéšãåäžãããçµæçã«CTRã«å¥œåœ±é¿ãäžããŸãããªããã¹ããããã掻çšããããšã§ãæ€çŽ¢çµæã®ããžã¥ã¢ã«ãæ¹åããããå€ãã®ã¯ãªãã¯ãç²åŸããããšãå¯èœã«ãªããŸãããŸããã¢ãã€ã«ãã¬ã³ããªãã¹ã¯ã¹ããŒããã©ã³ãŠãŒã¶ãŒã®å¢å ãèæ ®ãããšãCTRãé«ããããã«æ¬ ãããªãèŠçŽ ã§ãããããã®æœçãé©åã«å®è£ ããããšã§ãæ€çŽ¢çµæããŒãžã§ã®CTRãå€§å¹ ã«æ¹åããããšãã§ããŸãã