1. ããªãŒã©ã³ã¹ãšã³ãžãã¢ãšã¯
ãããªãŒã©ã³ã¹ãšã³ãžãã¢ããšã¯ãèªèº«ã®å°éã¹ãã«ã掻ãããŠãåã ã®ãããžã§ã¯ããå¥çŽã«åºã¥ããåãæ¹ãããITãããã§ãã·ã§ãã«ã®ããšãæããŸããäŒæ¥ãçµç¹ã®æ§æå¡ãšããŠéãããããã§ã¯ãªããç¬ç«ããŠåãããšããããªãŒã©ã³ã¹ãšåä»ããããŠããŸãã
1.1 ããªãŒã©ã³ã¹ãšã³ãžãã¢ã®åãæ¹
ããªãŒã©ã³ã¹ãšã³ãžãã¢ã®æ£ãã€ãªåãæ¹ã¯å¹ åºããæ¡ä»¶ã«ãã£ãŠå€ãããŸãããªã¢ãŒãã¯ãŒã¯ã§èªå® ããäœæ¥ãè¡ãããšãããã°ãã¯ã©ã€ã¢ã³ãã®ãªãã£ã¹ã§äžç·ã«ãããžã§ã¯ãã«æºããããšããããŸãããŸããçæéã§æ°ã¶æéã®ãããžã§ã¯ãã«éäžããäºãããã°ãé·æéã«ãããå幎以äžã®æ¡ä»¶ã«åãçµãäºããããŸãããã®ãã¬ãã·ãã«ãªåãæ¹ãããªãŒã©ã³ã¹ãšã³ãžãã¢ã®é åã®äžã€ãšãèšããŸãã
1.2 ããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ãªãã¡ãªãã
ããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ã¯å€ãã®ã¡ãªããããããŸãããã®äžã§ãæãåŒãç«ã€ã¡ãªããã¯ãèªèº«ã®æéãã³ã³ãããŒã«ã§ãããšããèªç±åºŠã®é«ãã§ãããŸããèªåã®åŸæåéãèå³ã®ããæ¡ä»¶ãéžã¶ããšã§ãã¹ãã«ãçµéšãç©ãããšãåºæ¥ãŸããããã«ãããªãŒã©ã³ã¹ãšã³ãžãã¢ã¯äžè¬çã«ã¯é«æ絊ã§å ±é ¬ãåŸãããšãå¯èœã§ãã
1.3 ããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ãªããã¡ãªãã
ããããªãããããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ã¯ãã¡ãªãããååšããŸããäžã€ã¯ãå®å®ããåå ¥ãä¿èšŒãããªããšãããªã¹ã¯ã§ããæ¡ä»¶ãéåããå Žåããããžã§ã¯ããçµäºããŠããŸã£ãå Žåã次ã®æ¡ä»¶ãèŠã€ãããŸã§ã®éãåå ¥ãåŸãããªãå¯èœæ§ããããŸãããŸããèªå·±ç®¡çãæ±ããããŸããåãæéãå Žæã«å¶çŽããªãåé¢ãèªå·±ç®¡çèœåãæ±ãããããã®èœåãè©ŠãããããšãšãªããŸãã
2. ããªãŒã©ã³ã¹ãšã³ãžãã¢ã«å¿ èŠãªã¹ãã«
ããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ã¯ãå®åçµéšãã¹ãã«ã»ããã ãã§ã¯ãªããä»ã«å¿ èŠãªã¹ãã«ããããŸãããããã¯äž»ã«ãã¯ãã«ã«ã¹ãã«ãã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ãããžãã¹ã¹ãã«ã®äžã€ã«å€§å¥ãããŸãã
2.1 ãã¯ãã«ã«ã¹ãã«
ããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ãšã£ãŠå¿ èŠäžå¯æ¬ ãªã®ããç¬ç«ãšããç«å Žäžæ±ãããããã¯ãã«ã«ã¹ãã«ã§ãããã¯ãã«ã«ã¹ãã«ãšã¯ãããã°ã©ãã³ã°ãããŒã¿ããŒã¹ç®¡çãã·ã¹ãã èšèšãªã©ãæ å ±æè¡(IT)é åã§åãããã«å¿ èŠãªã¹ãã«ã®ããšã§ãããã¯ãã«ã«ã¹ãã«ã¯ãæäŸãããµãŒãã¹ã®è³ªãšçŽçµããããããšã³ãžãã¢ãšããŠã®äŸ¡å€ãé«ããããã«ã¯ãåžžã«ææ°ã®ç¥èãç¿åŸãç¶ããããšãæ±ããããŸãã
2.2 ã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«
次ã«ãããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ã¯ã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ãå¿ èŠã§ããä»äºãç²åŸããããã«ã¯ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ¬ ãããŸããããŸãããããžã§ã¯ããé²è¡ããäžã§ãä»äºã®èŠä»¶ãæ£ç¢ºã«ç解ããèªåã®æèŠãææ¡ãåãããããäŒããããã«ããé«åºŠãªã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ãæ±ããããŸãã
2.3 ããžãã¹ã¹ãã«
æåŸã«ãããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ã¯ããžãã¹ã¹ãã«ãå¿ èŠã§ããäžè¬çã«ãããªãŒã©ã³ã¹ãšã³ãžãã¢ã¯èªåèªèº«ãããžãã¹ãªãŒããŒã§ãããäŒæ¥ãšããŠã®èªå·±ç®¡çãæ±ããããŸããå¥çŽäº€æžãæé管çã財å管çãªã©ãããžãã¹ã«é¢é£ããã¹ãã«ãéèŠãšãªã£ãŠããŸãã
3.ããªãŒã©ã³ã¹ãšã³ãžãã¢ã®æ¡ä»¶ç²åŸæ¹æ³
äžäººã²ãšãã®ããªãŒã©ã³ã¹ãšã³ãžãã¢ãæ±ããã¹ãã«ãçµéšãç®æãä»äºã®åœ¢ã¯å€çš®å€æ§ã§ããããã§ä»åã¯ãããªãŒã©ã³ã¹ãšã³ãžãã¢ãšããŠæ¥ã ã®ç掻ãéãäžã§å¿ èŠäžå¯æ¬ ãªæ¡ä»¶ç²åŸæ¹æ³ã«ã€ããŠè©³ãã解説ããŸããç²åŸæ¹æ³ã¯äž»ã«3ã€ã«åããããŸãã
3.1 ãã©ãããã©ãŒã ãå©çšããæ¹æ³
ãŸãäžã€ç®ã®æ¹æ³ã¯ãæ¡ä»¶ç²åŸã®ãã©ãããã©ãŒã ãå©çšããããšã§ãããã©ãããã©ãŒã ãšã¯ããšã³ãžãã¢ãšã¯ã©ã€ã¢ã³ããã€ãªããŠããäºãã«å¿ èŠãšãããªãœãŒã¹ãæäŸããããã®å Žæã§ããããªãŒã©ã³ã¹ãšã³ãžãã¢ã«ãšã£ãŠç¹ã«äººæ°ã®ãã©ãããã©ãŒã ã«ã¯ãã©ã³ãµãŒãºãã¯ã©ãŠãã¯ãŒã¯ã¹ãªã©ããããŸãã
ãããã®ãã©ãããã©ãŒã ã§ã¯ã¯ã©ã€ã¢ã³ããæ¡ä»¶ã®æŠèŠãå ±é ¬ãæéãªã©ãå ¬éãããšã³ãžãã¢ãå¿åãã圢ã§ãããšã³ãžãã¢ã¯èªèº«ã®ã¹ãã«ãçµéšãããŒããã©ãªãªããããã£ãŒã«ã«ç»é²ããããã«åºã¥ããŠã¯ã©ã€ã¢ã³ããéžã³ãŸãããã ããåããŠãã©ãããã©ãŒã ã䜿çšãããšãã¯ã競äºçãé«ããããæåã¯äŸ¡æ ŒãæããŠã¯ã©ã€ã¢ã³ããç²åŸããããããä¿¡çšãè©äŸ¡ãåŸãŠãããšè¯ãã§ãããã
3.2 å人éæã«ããæ¡ä»¶ç²åŸã®æ¹æ³
次ã«ãå人éæã«ããæ¡ä»¶ç²åŸæ¹æ³ã§ããããã¯èªåèªèº«ã§çŽæ¥ã¯ã©ã€ã¢ã³ããèŠã€ããŠå¥çŽããæ¹æ³ã§ãèªåã®ã¹ãã«ãçµéšãæ倧éã«æŽ»çšã§ããŸããäžäººã§å šãŠãè¡ãããæéãšåŽåã¯ããããŸããããã®åå ±é ¬ã®äžéãé«ããšããã¡ãªããããããŸãã
å人éæã«æåããããã«ã¯ããŸãèªåèªèº«ãäœãåŸæãšããŠããã®ããã©ã®ãããªãµãŒãã¹ãæäŸã§ããã®ããæ確ã«ããããšãéèŠã§ãããã®ããã§ããããã®æ å ±ãããšã«åå¥ã«ã¢ãããŒãããŠããã®ãå¹æçã§ãããã ããããããæ¹æ³ã§ã¯ä¿¡é Œé¢ä¿ã®æ§ç¯ãéèŠãšãªãã®ã§ãã³ãã¥ãã±ãŒã·ã§ã³èœåãéããããšãå¿ããªãããã«ããŸãããã
3.3 SNSã掻çšããæ¡ä»¶ç²åŸã®æ¹æ³
æåŸã«ãSNSã掻çšããæ¡ä»¶ç²åŸæ¹æ³ã«ã€ããŠã§ããTwitterãLinkedInãªã©ã®SNSã¯ããããã§ãã·ã§ãã«ãããã¯ãŒãã³ã°ããŒã«ãšããŠå©çšã§ããŸãããããã®ããŒã«ãçšããããšã§ãèªèº«ã®ã¹ãã«ãçµéšãäœæ¥ã®é²è¡ç¶æ³ããªã¢ã«ã¿ã€ã ã§å ±æããããšãã§ããŸãã
ãŸããé©åãªããã·ã¥ã¿ã°ãè¿œå ããããšã§ãç¹å®ã®ã¹ãã«ãæè¡ã«é¢å¿ã®ããã¯ã©ã€ã¢ã³ãã«èŠã€ããŠãããããšãå¯èœã«ãªããŸãããã ããäžè¬çã«SNSã䜿ã£ãæ¡ä»¶ç²åŸã«ã¯æéããããããšãå€ãã®ã§ãæ¯æ¥ã³ã³ã¹ãã³ãã«çºä¿¡ããããšãæ±ããããŸãããã®åŽåãããã䟡å€ããããã©ããã¯ãåèªã®ã¹ãã«ãç®æšã«ãããŸãã
4. å¹æçãªæ¡ä»¶ç²åŸã®ããã®5ã€ã®ã¹ããã
ããªãŒã©ã³ã¹ãšã³ãžãã¢ãšããŠæŽ»èºããããã«ã¯ãæ¡ä»¶ç²åŸãå¿ èŠäžå¯æ¬ ã§ããããã§ã¯ãå¹æçãªæ¡ä»¶ç²åŸã®ããã®5ã€ã®ã¹ããããã玹ä»ããŸãã
4.1 èªå·±PRã磚ã
顧客ãããªããéžã¶çç±ãäœãããã«ã¯ãèªå·±PRãéèŠã§ãããªã³ã©ã€ã³äžã§ã®èªå·±PRã¯ãç¹ã«ãããã¯ãŒãã³ã°æŽ»åãSNSãéããæ¡ä»¶ç²åŸã«å¯ŸããŠåœ±é¿ãäžããŸããèªåèªèº«ã®åŒ·ã¿ããããŸã§ã®çµæŽãããŸã玹ä»ããæè¡åãã¢ããŒã«ããããšãéèŠã§ããç¹æã趣å³ã人æãªã©ã掻ããããªãªãžããªãã£ããµããèªå·±PRãå¿ãããŸãããã
4.2 æ¡ä»¶ã«å¯Ÿããææ¡åãé«ãã
ããªãŒã©ã³ã¹ãšã³ãžãã¢ã¯ãæ¡ä»¶ã«å¯Ÿããææ¡åãå¿ èŠãšãããŸãã顧客ã®èª²é¡è§£æ±ºã«å¯Ÿããå ·äœçãªã¢ã€ãã¢ãæ瀺ãããã®çç±ãèæ¯ããã£ãããšèª¬æããããšã§ãèªåã®ã¹ãã«ãçµéšã掻ãããŠé¡§å®¢ã«è²¢ç®ã§ããããšã瀺ãããšãã§ããŸãã
4.3 èªèº«ã®ã¹ãã«ãäžãã
æè¡ã¯æ¥é²ææ©ã§é²åããŠããŸãããã®ãããèªåã®ã¹ãã«ã¢ãããæ ããªãããšã倧åã§ããæ¥ã ã®æ¥åãæ¡ä»¶ãéããŠãæ°æè¡ã®åŠã³ãç¶ç¶ããããšã§ãèªèº«ã®äŸ¡å€ãé«ããããšãã§ããŸãããŸããèªèº«ãçç¥ããŠããæè¡ãçµéšãããšã«ãæ°ããèŠç¹ãææ¡ã顧客ã«æäŸã§ããããã«ãªããŸãã
4.4 å®æçãªã¹ãã«ã¢ããããŒã
ã¹ãã«ã¢ããã¯äžåºŠããã§ã¯ãããŸãããå®æçã«ã¹ãã«ã¢ããããŒããè¡ããèªèº«ã®ç¥èãåžžã«ææ°ã®ãã®ã«ä¿ã€ããšãæ±ããããŸãããªã³ã©ã€ã³åŠç¿ãªã©ãå©çšããæ代ã®ããŒãºã«å¿ããæè¡ãåŠã³ç¶ããããšãæãŸããã§ãã
4.5 ä¿¡é Œé¢ä¿æ§ç¯ã®ããã®ã³ãã¥ãã±ãŒã·ã§ã³
顧客ãããŒãããŒãšã®éã«ä¿¡é Œé¢ä¿ãæ§ç¯ããããšã¯ãããªãŒã©ã³ã¹ãšã³ãžãã¢ã®ä»äºã®äžã§éåžžã«éèŠãªèŠçŽ ã§ããè¯å¥œãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠä¿¡é Œé¢ä¿ãç¯ãããšã§ãæ¡ä»¶ãã¹ã ãŒãºã«é²ããããšãå¯èœã«ãªããŸããããã«ãé·æçãªé¢ä¿ãç¯ãããã®åå°ãšããªããŸãã
5. å¹æçãªèªå·±PRãšã¯
ããªãŒã©ã³ã¹ãšã³ãžãã¢ãšããŠæŽ»èºããããã«ã¯ãèªå·±PRãéèŠãªåœ¹å²ãæãããŸããæ¡ä»¶ãç²åŸããããã«ã¯ãèªå·±PRãéããŠèªå·±ã®ååšã確ç«ããç¹æãã¹ãã«ãçµéšãªã©ãæ確ã«äŒããå¿ èŠãããã®ã§ãã
5.1 èªåã®åŒ·ã¿ãç¥ã
ãŸãèªåã®åŒ·ã¿ãç¥ãããšãéèŠã§ããããã¯èªåã®ã¹ãã«ãçµéšãæèœãªã©ãèªåãä»ã®ãšã³ãžãã¢ãšåºå¥ããèŠçŽ ãæããŸããèªåã®åŒ·ã¿ãç¥ãããšã§ãã©ã®ãããªæ¡ä»¶ã«é©ããŠããã®ããã©ã®ãããªäŸ¡å€ãã¯ã©ã€ã¢ã³ãã«æäŸã§ããã®ããææ¡ããããšãã§ããŸãããŸãã匷ã¿ãç¥ãããšã§èªå·±å¹åæãäžãããèªä¿¡ãæã£ãŠèªå·±PRãè¡ãããšãã§ããããã«ãªããŸãã
5.2 èªåã®åŒ±ã¿ãç¥ã
次ã«èªåã®åŒ±ã¿ãç¥ãããšãåæ§ã«å€§åã§ããå šãŠã®äººãäœãã«é·ããŠããäžæ¹ã§ããããã匱ç¹ãæ¹åã®äœå°ãããããšãäºå®ã§ããèªåã®åŒ±ã¿ãèªèããããšã¯ãèªå·±ã®æé·ãä¿ãã ãã§ãªããã¯ã©ã€ã¢ã³ããžã®æåŸ ãé©åã«ç®¡çããäžã§ã圹ç«ã¡ãŸããèªå·±PRãããéã¯ãèªåã®åŒ±ã¿ãç§å¿ããã®ã§ã¯ãªãããããèªèãã匷ã¿ããã匷調ããããã«ãããã©ã®ããã«å æããããšããŠããã®ããäŒããŸãã
5.3 èªåã®äŸ¡å€ãäŒãã
æåŸã«ãèªå·±PRã§ã¯èªåã®äŸ¡å€ãäŒããããšãæ±ããããŸããããã¯èªåã®åŒ·ã¿ãšåŒ±ã¿ãèžãŸããäžã§ããªãèªåãç¹å®ã®æ¡ä»¶ã«æé©ãªã®ããã©ã®ãããªäŸ¡å€ãã¯ã©ã€ã¢ã³ãã«æäŸã§ããã®ããæ確ã«äŒããããšãæå³ããŸããèªåã®äŸ¡å€ãããŸãäŒããã«ã¯ãèªåèªèº«ãä¿¡ããèªå·±ã®ã¹ãã«ãšçµéšã客芳çã«ç解ããããšãå¿ èŠã§ãã
ããªãŒã©ã³ã¹ãšã³ãžãã¢ãšããŠæåããããã®ãã³ã
ããªãŒã©ã³ã¹ãšã³ãžãã¢ãšããŠæŽ»èºããããã®ç§èš£ã幟ã€ã玹ä»ããŸããåé ç®ãç解ããå®ç掻ã®äžã«åãå ¥ããããšã§ãããè¯ãæ¥åç°å¢ãäœãæå©ããšãªããŸãã
ãããã¯ãŒãã³ã°ã®éèŠæ§
äœããéèŠãªã®ã¯ããããã¯ãŒãã³ã°ã®ã¹ãã«ã§ããããªãŒã©ã³ã¹ãšã³ãžãã¢ã¯ãç¶ç¶çãªæ¡ä»¶ãç²åŸããããã«ãå€ãã®ã¯ã©ã€ã¢ã³ããšã®äººèäœããäžå¯æ¬ ã§ãããŸããã¯ã©ã€ã¢ã³ãã ãã§ãªããä»ã®ããªãŒã©ã³ã¹ãšã³ãžãã¢ãšãç©æ¥µçã«ç¹ãããäœãããšã§ãæ°ããªæè¡ãæ å ±ã®å ±æã«ã€ãªãããŸãã
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7. ãŸãšã
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