1. ããªãŒã©ã³ã¹ã«ãªãé å
è¿å¹ŽãããŸããŸãªè·æ¥ã®äžã§ãäžæ®µãšæ³šç®ãéããŠããããªãŒã©ã³ã¹ããã®çç±ãšãªãé åã«ã€ããŠè©³ããæ¢ç©¶ããŠãããŸãããã
1.1 èªç±ãªåãæ¹ã®å¯èœæ§
ããªãŒã©ã³ã¹ãšãªããšãåãæéãå Žæãåãçµããããžã§ã¯ããèªåã§éžæããããšãå¯èœã«ãªããŸããèªç±ãªåãæ¹ã®å¯èœæ§ã¯ãããªãŒã©ã³ã¹ã«ãªã倧ããªé åã®äžã€ã§ãããªãã£ã¹ã«éãå¿ èŠããªããèªå® ãã«ãã§ããããã¯æµ·å€ããã§ãä»äºãè¡ãããšãã§ããŸãããŸããèªåèªèº«ãæãçç£çã ãšæããæéã«ä»äºã«åãçµãããšãã§ãããããåµé æ§ãéäžåãæ倧éã«çºæ®ããããšãå¯èœã§ãã
1.2 ã¯ãŒã¯ã©ã€ããã©ã³ã¹ã®å®çŸ
åŽåæéãšç§ç掻ãèªç±ã«ãã©ã³ã¹ãããããšãã§ããã®ããããªãŒã©ã³ã¹ã®é åã§ããèªåã®ç掻ã«ããããŠãããžã§ã¯ããéžã¶ãããåãæ¹ãšã©ã€ãã¹ã¿ã€ã«ãèªå·±ç®¡çããããšãå¯èœãšãªããŸããäŸãã°å®¶æãå人ãšã®æéã趣å³ãèªå·±åçºãªã©ãéçšè ã«ãã£ãŠæ±ºããããæéå ã§ãã©ã³ã¹ãåãã®ã§ã¯ãªããèªåèªèº«ãããããã®æéãã³ã³ãããŒã«ã§ããŸãããããããªãŒã©ã³ã¹ãªãã§ã¯ã®ã¯ãŒã¯ã©ã€ããã©ã³ã¹ã®å®çŸå¯èœæ§ã§ãã
1.3 å°éæ§ãšå€æ§æ§ã掻ãããå Ž
ããªãŒã©ã³ã¹ã§ã¯ãèªåã®ã¹ãã«ãšçµéšãæ倧éã«æŽ»ããããšãã§ããŸããèªåã®å°éæ§ã«åãããä»äºãéžæã§ããåŸæåéãæ·±æãããããšãå¯èœã§ãããŸããäžã€ã®äŒæ¥ã«æå±ããªããããæ§ã ãªãããžã§ã¯ããæ¥çã«åå ããããšãå¯èœãšãªããŸããããã«ãããèŠéãåºããããã®çµæå€æ§æ§ãçãŸããŸããç¡æ°ã®å¯èœæ§ã®äžããèªèº«ã«æãé©ãããã£ã³ã¹ãèŠã€ããèªåèªèº«ã®ãã£ãªã¢ãã¹ãèªåèªèº«ã§æ±ºå®ããããããããããªãŒã©ã³ã¹ãæã€ãå°éæ§ãšå€æ§æ§ã掻ãããå Žã§ãã
2. ããªãŒã©ã³ã¹ãç®æãããã®ç¬¬äžæ©
ä»äºã¯äžç¬ã«ããŠç¶æ³ãå€ãããããããã«å¯Ÿå¿ã§ããããã«ã¯èªåèªèº«ã®ã¹ãã«ã«ã€ããŠç解ããããã掻ããæ¹æ³ãèŠã€ããããšãéèŠã§ãã
2.1 èªå·±ã®ã¹ãã«ãçµéšã®æ£åžã
å§ãã«ãçŸåšæã£ãŠããã¹ãã«ãçµéšã«ã€ããŠæ¯ãè¿ãããšããå§ããŸããããèªåãåŸæãšããåéãéå»ã«çµéšããããšã䌞ã°ãã¹ãèœåãååŸãã¹ãæ°ããã¹ãã«ãæ確åããããšã§ãç®æãã¹ãéçãèŠããŠããŸãã
2.2 ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãšã¯
ããªãŒã©ã³ã¹ãšããŠçããŠããããã«ã¯ããã èªåã®ã¹ãã«ãæã€ã ãã§ã¯ãªããããã掻çšãåžå ŽäŸ¡å€ãæã£ãŠããããšãå¿ é ã§ãããŸãèªå·±ç®¡çåãã³ãã¥ãã±ãŒã·ã§ã³åã顧客ãšã®ä¿¡é Œé¢ä¿ã®æ§ç¯ãªã©ã®ãœããã¹ãã«ãéèŠã§ãããããã¯äººã ãšã®é¢ä¿æ§ããããžã§ã¯ã管çã«çŽçµãããããããªãŒã©ã³ã¹ãšããŠå€§åãªã¹ãã«ãšãªããŸãã
2.3 ããªãŒã©ã³ã¹ã®ã¹ãã«ã磚ãæ¹æ³
ããªãŒã©ã³ã¹ã®ã¹ãã«ã磚ãã«ã¯ãèªå·±åŠç¿ããªã³ã©ã€ã³ã«ãªãã¥ã©ã ãããªãŒã©ã³ã¹ã«ç¹åããåŠæ ¡ã§ã®åŠç¿çããããŸãããŸããå®éã®ä»äºçµéšãç©ãã®ã倧åã§ããç©æ¥µçã«èªå·±æé·ã®ããã®è¡åãèµ·ããããšã§ãèªèº«ã®ã¹ãã«ã¢ãããå³ã£ãŠãããŸãããã
3. ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ãšã¯
ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ã§ã¯ãå人ãšããŠã®ããžãã¹å®è·µèœåã身ã«ã€ããããã®ç¬èªã®ã«ãªãã¥ã©ã ãæäŸãããŸããé åãšãšãã«æ³šæç¹ããããšããããã®è©³çŽ°ã以äžã§ã玹ä»ããŸãã
3.1 ã¡ãªãããšãã¡ãªãã
ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ã®æ倧ã®ã¡ãªããã¯ãæ¥çã«ç²Ÿéãããããã§ãã·ã§ãã«ããçŽæ¥ãå¿ èŠãªç¥èã»æè¡ãåŠã¶ããšãã§ããç¹ã§ãããŸããããžãã¹ã«å¿ èŠãªã亀æžè¡ããããžã§ã¯ã管çãªã©ã®ã¹ãã«ãäžç·ã«åŠã¶ããšãå¯èœã§ãã
äžæ¹ããã¡ãªãããšããŠã¯ãå šãŠã®ã¹ãã«ãäžåºŠã«åŸãããããã§ã¯ãªããèªåã§åŠã³ããå°éé åãéžãã§åè¬ããå¿ èŠãããããšã§ãããŸããæéãšè³éçãªæè³ãèŠããããããã®èŠæãå¿ èŠã§ãã
3.2 åŠã¶ã¹ãäž»èŠãªã«ãªãã¥ã©ã
ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ã§äž»æµãšãªãã«ãªãã¥ã©ã ã¯ãããã°ã©ãã³ã°ããã¶ã€ã³ãããŒã±ãã£ã³ã°ãªã©ãåçš®ããžãã¹ã¹ãã«ã ãã§ãªããå¶æ¥åã亀æžæè¡ãæé管çãªã©ã®çç£æ§ã¹ãã«ããããŠèªå·±ãã©ã³ãåã®æè¡ãéèŠãªåŠç¿é ç®ãšãªããŸãããããã¯ããªãŒã©ã³ã¹ãšããŠç¬ç«ããŠä»äºãããããã«å¿ èŠäžå¯æ¬ ãªã¹ãã«ãšãªããŸãã
3.3 ããªãŒã©ã³ã¹å°éã®åŠæ ¡ãšäžè¬ã®ã¹ã¯ãŒã«ã®éã
ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ãšäžè¬ã®ã¹ã¯ãŒã«ãšã®æ倧ã®éãã¯ãããªãŒã©ã³ã¹ãšããŠåžå Žã§å¿ èŠãªã¹ãã«ãçµ±åçã«æããç¬èªã®ããã°ã©ã ãååšããããšã§ããäžæ¹ãäžè¬ã®ã¹ã¯ãŒã«ã§ã¯äžã€ã®ã¹ãã«ãæ·±ãåŠã¶ããšãäž»ãšãªããŸãããŸããããžãã¹ã¹ãã«ã®å°å ¥ãçŸå Žã§ã®çµéšãç©ãæ©äŒãããã°ã©ã ã«çµã¿èŸŒãŸããŠããç¹ãããªãŒã©ã³ã¹ã«ç¹åããã¹ã¯ãŒã«ã®ç¹åŸŽãšèšããŸãã
4. 人æ°ã®ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡
倱æããã«ç¢ºå®ã«ããªãŒã©ã³ã¹ã«ãªãããã«ã¯ãä¿¡é Œã§ããæè²æ©é¢ã§åŠã¶ããšãéèŠãªã¹ãããã®äžã€ã§ããããã§ã¯ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ããã£ãããšæããŠãããåŠæ ¡ã«ã€ããŠããã®è©³çŽ°ãšç¹è²ã«è¿«ããŸãã
4.1 åŠæ ¡ã®è©³çŽ°ãšç¹è²
ããªãŒã©ã³ã¹ã®ãã£ãªã¢ãå°ã象城çãªåŠæ ¡ãšããŠãããªãŒã©ã³ã¹å°éåŠæ ¡ãæããããŸããããã§ã¯ããã¶ã€ã³ãã³ãŒãã£ã³ã°ãããŒã±ãã£ã³ã°ãªã©ã®æ§ã ãªåéã§éçšããçŸå®çãªã¹ãã«ãåŠã¶ããšãå¯èœã§ããããã«ãããžãã¹ã¹ãã«ãã³ãã¥ãã±ãŒã·ã§ã³èœåãè«æ±ãçšéã®ç®¡çãªã©ãããªãŒã©ã³ã¹ãšããŠæåããããã®åºæ¬çãªç¥èããã£ãããšèº«ã«ä»ããããšãã§ããŸããããããåŠæ ¡ã®æ倧ã®ç¹è²ã¯ãæç§æžçãªç¥èã ãã§ãªãçŸå Žã§çŽé¢ããåé¡ã«å¯Ÿãã解決çã身ã«ã€ããããšãã§ããç¹ã«ãããŸãã
4.2 éžã°ããçç±ãšå®çžŸ
ãã®çš®ã®åŠæ ¡ãåŠç¿è ãã¡ã«éžã°ããçç±ã®äžã€ã¯ãä»ã®äžè¬çãªåŠæ ¡ã§ã¯åŠã³ã«ããçŸå Žã¬ãã«ã®ç¥èãçŽæ¥èº«ã«ã€ããããããšã§ãããå®è·µçãªç¥èããšããããŒã¯ãŒãã¯ããããã®åŠæ ¡ãæã£ãŠãã匷åãªé åãšèšããã§ãããããŸããååéã®ãããã§ãã·ã§ãã«ãè¬åž«ãšããŠæããèªèº«ã®çµéšããšãã¹ããŒããšããŠã®èŠç¹ãããšã«ããå ·äœçãªã¢ããã€ã¹ãæäŸããŸãããã®ãããæ±ããŠããã¹ãã«ãç¥èãå¹ççã«ç¿åŸã§ããã®ã§ããããããç¹è²ãå®çŸããã®ã¯ããããã®åŠæ ¡ã”ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ã確å®ã«èº«ã«ã€ãã”ãšããç®æšã«ç¹åããŠããããã§ãã
4.3 åè¬çã®å£°
åè¬çã®å£°ãšããŠããæããããã®ã¯ããå ·äœçã§åœ¹ç«ã€ç¥èãåŸãããããè¬åž«é£ã®æå°ã现ãããŠèŠªåã ã£ãããããªãŒã©ã³ã¹ãšããŠã®èªä¿¡ãã€ããããªã©ã§ãããŸãããèªåãäœãåŠã¶ã¹ãããæ確ã«ãªããããã«åãã£ãŠå¹ççã«åŠã¹ãç°å¢ãæŽã£ãŠããããšãã£ã声ããããåŠç¿ã®æ¹åæ§ãèŠå€±ããã¡ãªããªãŒã©ã³ã¹ã«ãšã£ãŠã¯å€§ããªæ¯ããšãªããŸãããããã®å£°ãããåããããã«ãããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ã¯ãå€ãã®åè¬çã«ãšã£ãŠä¿¡é Œã§ããå Žæãšãªã£ãŠããŸãã
5. ããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ã®éžã³æ¹
ããªãŒã©ã³ã¹ãšããŠæŽ»èºããããã«ã¯ãèªåã«åã£ãåŠæ ¡éžã³ãéèŠã§ããç¹ã«èŠéã«çœ®ãã¹ããã€ã³ããšããŠãèªåã«åã£ãåŠç¿ã¹ã¿ã€ã«ãè¬åž«ã®è³ªããããŠååŸã§ããè³æ Œãå°éæ§ãæããããŸãã
5.1 èªåã«åã£ãåŠç¿ã¹ã¿ã€ã«ãèŠæ¥µãã
åãã«ãèªåã®åŠç¿ã¹ã¿ã€ã«ãèŠæ¥µããããšãéèŠã§ããäžéšã§ã¯éäžããŠäžæ°ã«åŠã¶ããŒããã£ã³ãåã®åŠæ ¡ããããŸãããéã«ãã£ãããšé·æéãããŠåŠã¹ãåŠæ ¡ããããŸããèªåèªèº«ã®åŠã³æ¹ããªãºã ã確èªããããã«åã£ãã«ãªãã¥ã©ã èšå®ã®åŠæ ¡ãéžã¶ããšãæåãžã®å€§åãªäžæ©ã«ãªããŸãã
5.2 è¬åž«ã®è³ªããã§ãã¯ãã
次ã«ãè¬åž«ã®è³ªãéèŠã§ããå ·äœçã«ã¯è¬åž«ã®å®è·µçµéšãå°éæ§ãæãæ¹ãžã®è©äŸ¡ãªã©ãå¿ ããã§ãã¯ããŸããããå®éã®çŸå Žã§æŽ»èºããŠããè¬åž«ããåŠã¹ãããšã§ãçŸåšããªãŒã©ã³ã¹ãšããŠæ±ããããŠããã¹ãã«ãææ°ã®æ å ±ãçŽæ¥åŠã¶ããšãã§ããŸãã
5.3 ååŸã§ããè³æ Œãå°éæ§ãéèŠãã
æåŸã«ãã¹ã¯ãŒã«éžã³ã§ã¯ååŸã§ããè³æ Œãå°éæ§ãéèŠããããšã倧åã§ããç¹ã«ããªãŒã©ã³ã¹ãšããŠæŽ»åããã«ã¯ã競äºåãæã€ããã®å°éçãªã¹ãã«ãç¥èãå¿ èŠã§ããåŠæ ¡ãéžã¶éã¯ããã®åŠæ ¡ãæäŸããã«ãªãã¥ã©ã ãèªåã®ç®æãããªãŒã©ã³ã¹ãšããŠã®ãã£ãªã¢ãã¹ãã«ã»ããã«å¯ŸããŠæçã§ããããã£ãããšç¢ºèªããããšãæ±ããããŸãã
ãããã®ãã€ã³ãã念é ã«çœ®ããèªåèªèº«ã«ãã£ããããããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ãéžã¹ã°ãçæ³çãªããªãŒã©ã³ã¹ã©ã€ããããŸãã
6. ããªãŒã©ã³ã¹ã«ãªãããã®å ·äœçãªã¢ã¯ã·ã§ã³ãã©ã³
ããªãŒã©ã³ã¹ãšããŠæåããããã«ã¯ããã åã«ã¹ãã«ãæã€ã ãã§ã¯äžååã§ããå ·äœçãªã¢ã¯ã·ã§ã³ãã©ã³ãç«ãŠãããšãéèŠã§ãã
6.1 ã¹ãã«ã¢ããã®ããã®åŠç¿èšç»äœã
ããªãŒã©ã³ã¹ãšããŠæ±ããããã¹ãã«ãç¿åŸããããã«ã¯ãèªå·±æµã§åŠã¶ããããèšç»çã«åŠç¿ããããšãå¿ èŠã§ãããŸãã¯ãèªåãã©ã®ãããªã¹ãã«ã身ã«ã€ãããã®ããäœãå¿ èŠãªã®ããæ確ã«ããŸãããããããŠå ·äœçã«ãã©ã®ããã«åŠç¿ããŠããã®ããã©ã®ãããæéãæããã®ãããšãã£ãå ·äœçãªåŠç¿èšç»ãç«ãŠãŠãã ãããåŠç¿èšç»ãç«ãŠããšããè¡çºèªäœããèªå·±ç®¡çèœåã身ã«ã€ããè¯ãæ©äŒãšãªãã§ãããã
6.2 ãããã¯ãŒãã³ã°ã®éèŠæ§
ããªãŒã©ã³ã¹ãšããŠåã以äžãèªèº«ã ãã®åã ãã§ã¯éçããããŸããä»ã®ããªãŒã©ã³ãµãŒãã¯ã©ã€ã¢ã³ããšã®è¯å¥œãªé¢ä¿ãä»äºã®å¹ ãåºããŸãããããã®äººã ãšã®ãããã¯ãŒãã³ã°ã¯ãæ°ããªä»äºã®æ©äŒãåŸãããæ°ããªã¹ãã«ãç¥èãåŠã¶æ©äŒãæäŸããŸãããŸããäžç·ã«ä»äºãããæ©äŒãåºãŠããå Žåãä¿¡é Œé¢ä¿ãäºåã«ç¯ãããŠãããšä»äºãã¹ã ãŒãºã«é²ãããšã§ãããã
6.3 èªå·±ããã¢ãŒã·ã§ã³ãšãã©ã³ãã£ã³ã°ã®ã¹ãã«
ããªãŒã©ã³ã¹ãšããŠæåããããã«ã¯ãèªåèªèº«ãããŸã売ã蟌ãèœåãå¿ èŠäžå¯æ¬ ã§ããèªèº«ã®ã¹ãã«ãæ倧éã«åŒãç«ãããŠãé åçãªãã£ãªã¢ã¹ããŒãªãŒãäœãäžããããã«ã¯èªå·±ããã¢ãŒã·ã§ã³ãšãã©ã³ãã£ã³ã°ã®ã¹ãã«ãæ±ããããŸãã
ãããã®ã¹ãã«ãç¿åŸããããšã«ãããèªèº«ã®å°éæ§ãèªèãããæŽã«æ°ãªä»äºã®æ©äŒãåŒãå¯ããããšãã§ããã§ããããèªå·±PRã®èã®å·»ãšãèšãããSNSã§ã®ã¢ããŒã«æ¹æ³ããããã£ãŒã«ã®æžãæ¹ãããŒããã©ãªãªã®äœãæ¹ãªã©ãèªå·±è¡šçŸã®æ¹æ³ã¯æ§ã ã§ããäžã€ã²ãšã€ãã¹ã¿ãŒããèªå·±ãæ倧éã«ã¢ããŒã«ããŠãã ããã
7. ãŸãšãïŒããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãåŠã¶åŠæ ¡ã§æåãã€ãã
ãããŸã§ããã¡ããšåŠã³ç¶ããããšã§ãããªãŒã©ã³ã¹ãšããŠã®èŒãããæªæ¥ãæã«å ¥ããããšãã§ããå¯èœæ§ã«ã€ããŠæ·±ãèå¯ããŠããŸãããç¹ã«ãå°éã®ã¹ãã«ã身ã«ã€ããããã®åŠæ ¡ã®åœ¹å²ãããã®éžã³æ¹ã«ã€ããŠãå ·äœçãªèŠç¹ã§è§£èª¬ããŸããã
7.1 åŠã³ç¶ããããšã®å€§åã
ããªãŒã©ã³ã¹ãšããŠä»äºãç¶ããŠããäžã§ãåŠã³ç¶ããããšã¯éåžžã«éèŠãªèŠçŽ ã§ããæ°ããªæè¡ã®éçºãåžå Žç°å¢ã®å€åã¯æ¥é²ææ©ã§ããã®å€åã«å¯Ÿå¿ã§ããããã«ãå°éæ§ãšæè»æ§ãå Œãåããç¥èãšã¹ãã«ãæ±ããããŸããããã¯ãããªãŒã©ã³ã¹ã«å¿ èŠãªã¹ãã«ãæããåŠæ ¡ã«ãããŠãåæ§ã§ããåžžã«æ°ããç¥èãã¹ãã«ãåŠã³åããªãããèªå·±ã®æé·ãè¿œæ±ããããšããããããã®æ代ãçãæãããã®ã«ã®ãšãªãã§ãããã
7.2 ããªãŒã©ã³ã¹ãšããŠã®æªæ¥èšèš
ãŸããããªãŒã©ã³ã¹ãšããŠã®æªæ¥ãèšèšããã«ã¯ãèªèº«ãåŸæãšããã¹ãã«ã ãã§ãªããããžãã¹ã®èŠç¹ããã®æŠç¥ãå¿ èŠãšãªããŸããäŸãã°ãå°æ¥çã«ã©ã®ãããªã¯ã©ã€ã¢ã³ããšåãããã®ããèªèº«ãæäŸãããµãŒãã¹ãååã®äŸ¡å€ãã©ãé«ããããªã©ãèªåèªèº«ã®ãã©ã³ãã圢æããããžã§ã³ãæã€ããšãéèŠã§ããããããé€ãããã«ããèªå·±ç解ãæ·±ããèªåèªèº«ãåžå Žã®äžã§äœçœ®ã¥ããããšãæ±ããããŸãããããŠãããããå®çŸããããã«å¿ èŠãªã¹ãã«ã身ã«ã€ããèªå·±ã®é åãæ倧éã«åŒãåºãããšããããªãŒã©ã³ã¹ãšããŠã®æåã®ããã®éçãšãªãã§ãããã