èªç©ºæ¥çã¯æ¿ãã競äºã«ãããããŠãããå¹æçãªããŒã±ãã£ã³ã°ææ³ã®ç¢ºç«ãæ±ããããŠããŸãããã®äžã§ãããªã¿ãŒã²ãã£ã³ã°åºåã¯èªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã«å床ã¢ãããŒãã§ããæåãªæ段ãšããŠæ³šç®ãéããŠããŸããäžåºŠèªç€Ÿãµã€ãã蚪åãããŠãŒã¶ãŒã¯èªç©ºåžã®è³Œå ¥ã«èå³ãæã£ãŠããå¯èœæ§ãé«ãããã®ãŠãŒã¶ãŒã®å±æ§ã«åãããåºåãé ä¿¡ããããšã§ãé«ãåºåå¹æãæåŸ ã§ããŸããæ¬èšäºã§ã¯ããªã¿ãŒã²ãã£ã³ã°åºåã®ä»çµã¿ãç¹åŸŽãèªç©ºæ¥çã«ããã掻çšäºäŸãªã©ã亀ããªããããªã¿ãŒã²ãã£ã³ã°åºåã®éèŠæ§ãšå®è·µæ¹æ³ã«ã€ããŠ10åã§åããããã解説ããŸãã
ãªã¿ãŒã²ãã£ã³ã°åºåãšã¯
ãªã¿ãŒã²ãã£ã³ã°åºåã¯ãèªç€Ÿã®ãŠã§ããµã€ãã蚪ããããšã®ãããŠãŒã¶ãŒã察象ã«ãå床ã¢ãããŒããè¡ãåºåææ³ã§ããäžåºŠãµã€ãã蚪åãããŠãŒã¶ãŒã¯ãååããµãŒãã¹ã«èå³ãæã£ãŠããå¯èœæ§ãé«ãããããªã¿ãŒã²ãã£ã³ã°åºåã¯å¹æçãªè²©ä¿æ段ãšããŠæ³šç®ãããŠããŸãã
ãªã¿ãŒã²ãã£ã³ã°åºåã®å®çŸ©ãšä»çµã¿
ãªã¿ãŒã²ãã£ã³ã°åºåã¯ãèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã®ãã©ãŠã¶ã«ã¯ãããŒãèšçœ®ãããã®ãŠãŒã¶ãŒãä»ã®ãµã€ããé²èŠ§ããéã«ãèªç€Ÿã®åºåã衚瀺ããä»çµã¿ã«ãªã£ãŠããŸããå ·äœçãªæµãã¯ä»¥äžã®éãã§ãã
- ãŠãŒã¶ãŒãèªç€Ÿãµã€ãã蚪åãã
- ãŠãŒã¶ãŒã®ãã©ãŠã¶ã«ã¯ãããŒãèšçœ®ããã
- ãŠãŒã¶ãŒãä»ã®ãµã€ããé²èŠ§ãã
- åºåãããã¯ãŒã¯ããã¯ãããŒã«åºã¥ããŠèªç€Ÿã®åºåã衚瀺ãã
- ãŠãŒã¶ãŒãåºåãã¯ãªãã¯ããåã³èªç€Ÿãµã€ãã蚪åãã
ãã®ããã«ãäžåºŠèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã«å¯ŸããŠãç¶ç¶çã«ã¢ãããŒããè¡ãããšãã§ããã®ããªã¿ãŒã²ãã£ã³ã°åºåã®å€§ããªç¹åŸŽã§ãã
ãªã¿ãŒã²ãã£ã³ã°åºåã®ç¹åŸŽãšå©ç¹
ãªã¿ãŒã²ãã£ã³ã°åºåã«ã¯ã以äžã®ãããªç¹åŸŽãšå©ç¹ããããŸãã
- èªç€Ÿãµã€ãã«èå³ãæã£ããŠãŒã¶ãŒã«å¯ŸããŠãå床ã¢ãããŒããã§ãã
- åºåã®é 信察象ãçµã蟌ãããšãã§ãããããåºåã®å¹æãé«ã
- äžåºŠãµã€ãã蚪ãããŠãŒã¶ãŒã¯ã賌買æ欲ãé«ãåŸåã«ãã
- åºåã®é ä¿¡ã³ã¹ããæããããšãã§ãã
- ãã©ã³ãèªç¥åºŠã®åäžã«ã€ãªãã
ç¹ã«ãèªç€Ÿãµã€ãã«èå³ãæã£ããŠãŒã¶ãŒã«çµã£ãŠåºåãé ä¿¡ã§ããç¹ã¯ããªã¿ãŒã²ãã£ã³ã°åºåã®å€§ããªå©ç¹ãšãããŸããããã«ãããç¡é§ãªåºåè²»çšãæãã€ã€ãé«ãåºåå¹æãåŸãããšãå¯èœã§ãã
ãªã¿ãŒã²ãã£ã³ã°åºåãšä»ã®åºåææ³ã®éã
ãªã¿ãŒã²ãã£ã³ã°åºåãšä»ã®åºåææ³ã®äž»ãªéãã¯ã以äžã®è¡šã®éãã§ãã
åºåææ³ | é 信察象 | åºåã®ç®ç |
---|---|---|
ãªã¿ãŒã²ãã£ã³ã°åºå | èªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒ | å蚪åã®ä¿é²ã賌買æ欲ã®åäž |
ãã£ã¹ãã¬ã€åºå | äžç¹å®å€æ°ã®ãŠãŒã¶ãŒ | ãã©ã³ãèªç¥åºŠã®åäžãæ°èŠé¡§å®¢ã®ç²åŸ |
æ€çŽ¢é£åååºå | ç¹å®ã®ããŒã¯ãŒãã§æ€çŽ¢ãããŠãŒã¶ãŒ | å³æã®è³Œè²·è¡åã®ä¿é² |
ãªã¿ãŒã²ãã£ã³ã°åºåã¯ãèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã察象ãšãããããä»ã®åºåææ³ãšæ¯ã¹ãŠããã賌買æ欲ã®é«ããŠãŒã¶ãŒã«ã¢ãããŒãã§ããç¹ãç¹åŸŽã§ããäžæ¹ããã£ã¹ãã¬ã€åºåã¯äžç¹å®å€æ°ã®ãŠãŒã¶ãŒã察象ãšããããããã©ã³ãèªç¥åºŠã®åäžã«é©ããŠãããæ€çŽ¢é£åååºåã¯å³æã®è³Œè²·è¡åãä¿ãã®ã«å¹æçã§ãã
ãã®ããã«ããªã¿ãŒã²ãã£ã³ã°åºåã¯ä»ã®åºåææ³ãšã¯ç°ãªãç¹æ§ãæã£ãŠãããèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã«å¯ŸããŠå¹æçã«ã¢ãããŒãã§ããææ³ãšãããŸãããã ãããªã¿ãŒã²ãã£ã³ã°åºåãè¡ãéã¯ããŠãŒã¶ãŒã®ãã©ã€ãã·ãŒã«é æ ®ããé©åãªé »åºŠã§åºåãé ä¿¡ããããšãéèŠã§ãã
èªç©ºæ¥çã«ãããŠãããªã¿ãŒã²ãã£ã³ã°åºåã¯æå¹ãªææ³ã®äžã€ã§ããèªç©ºåžã®è³Œå ¥ãæ€èšããŠãããŠãŒã¶ãŒã«å¯ŸããŠãå床ã¢ãããŒããè¡ãããšã§ã賌買æ欲ãé«ããäºçŽã®å®äºã«ã€ãªããããšãã§ããŸãããŸããèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã®å±æ§ãåæããããšã§ãããå¹æçãªåºåé ä¿¡ãå¯èœã«ãªããŸãã
äŸãã°ãããžãã¹ã¯ã©ã¹ã®èªç©ºåžãæ€èšããŠãããŠãŒã¶ãŒã«å¯ŸããŠã¯ãããžãã¹ã¯ã©ã¹ã®é åã蚎æ±ããåºåãé ä¿¡ãããšã³ãããŒã¯ã©ã¹ã®èªç©ºåžãæ€èšããŠãããŠãŒã¶ãŒã«å¯ŸããŠã¯ããåŸãªäŸ¡æ Œã匷調ããåºåãé ä¿¡ãããªã©ããŠãŒã¶ãŒã®å±æ§ã«åãããåºåé ä¿¡ãè¡ãããšã§ãããé«ãå¹æãæåŸ ã§ããŸãã
ããã«ããªã¿ãŒã²ãã£ã³ã°åºåãä»ã®åºåææ³ãšçµã¿åãããããšã§ãããå¹æçãªããã¢ãŒã·ã§ã³ãå¯èœã«ãªããŸããäŸãã°ãæ€çŽ¢é£åååºåã§æ°èŠã®ãŠãŒã¶ãŒãç²åŸãããã®ãŠãŒã¶ãŒã«å¯ŸããŠãªã¿ãŒã²ãã£ã³ã°åºåãé ä¿¡ããããšã§ã賌買æ欲ãé«ãããšãã£ã掻çšæ¹æ³ãèããããŸãã
以äžã®ããã«ããªã¿ãŒã²ãã£ã³ã°åºåã¯ãèªç©ºæ¥çã«ãããããã¢ãŒã·ã§ã³æŽ»åã«ãããŠãéåžžã«æå¹ãªææ³ã®äžã€ãšãããŸããèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã®å±æ§ãåæããé©åãªåºåé ä¿¡ãè¡ãããšã§ãé«ãåºåå¹æãåŸãããšãã§ããã§ãããããã ãããªã¿ãŒã²ãã£ã³ã°åºåãè¡ãéã¯ããŠãŒã¶ãŒã®ãã©ã€ãã·ãŒã«é æ ®ããé©åãªé »åºŠã§åºåãé ä¿¡ããããšãéèŠã§ãã
èªç©ºæ¥çã«ããããªã¿ãŒã²ãã£ã³ã°åºåã®éèŠæ§
èªç©ºæ¥çã®ç«¶äºã®æ¿ãããšããŒã±ãã£ã³ã°ã®éèŠæ§
èªç©ºæ¥çã¯ãåœå å€ã®èªç©ºäŒç€Ÿã«ããæ¿ãã競äºãç¹°ãåºããããŠããæ¥çã§ããäœäŸ¡æ Œèªç©ºäŒç€Ÿã®åå ¥ã«ãããäŸ¡æ Œç«¶äºãæ¿åããŠãããèªç©ºäŒç€Ÿã¯ããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãæ±ããããŠããŸãããã®äžã§ããããžã¿ã«ããŒã±ãã£ã³ã°ã®éèŠæ§ãé«ãŸã£ãŠãããç¹ã«ãªã¿ãŒã²ãã£ã³ã°åºåã¯æ³šç®ãããŠããŸãã
ãªã¿ãŒã²ãã£ã³ã°åºåãšã¯ãèªç€Ÿã®ãŠã§ããµã€ãã蚪ããããšã®ãããŠãŒã¶ãŒã«å¯ŸããŠãå床ã¢ãããŒããè¡ãåºåææ³ã§ããèªç©ºæ¥çã«ãããŠã¯ãäžåºŠèªç€Ÿãµã€ãã§èªç©ºåžã®æ€çŽ¢ãäºçŽãè¡ã£ããŠãŒã¶ãŒã¯ãé«ã賌買æ欲ãæã£ãŠããå¯èœæ§ãé«ãããããªã¿ãŒã²ãã£ã³ã°åºåã«ããåã¢ãããŒããå¹æçã§ãã
ãªã¿ãŒã²ãã£ã³ã°åºåãèªç©ºæ¥çã«é©ããŠããçç±
èªç©ºæ¥çã«ããããªã¿ãŒã²ãã£ã³ã°åºåãç¹ã«æå¹ã§ããçç±ã¯ã以äžã®ãããªãã€ã³ããæããããŸãã
- èªç©ºåžã®è³Œå ¥ã¯ãæ¯èŒçé«é¡ãªè²·ãç©ã§ãããããè³Œå ¥åã«ååãªæ€èšãå¿ èŠ
- äžåºŠèªç©ºäŒç€Ÿã®ãµã€ãã蚪ãããŠãŒã¶ãŒã¯ãæ è¡ã«èå³ããããšèãããã
- ãªã¿ãŒã²ãã£ã³ã°åºåã«ããããŠãŒã¶ãŒã®èå³é¢å¿ã«åãããåºåé ä¿¡ãå¯èœ
- æ è¡ã·ãŒãºã³ãç¹å¥ã»ãŒã«ã®ææã«åãããã¿ã€ã ãªãŒãªåºåé ä¿¡ãã§ãã
äŸãã°ããŠãŒã¶ãŒãèªç©ºäŒç€Ÿã®ãµã€ãã§ç¹å®ã®ç®çå°ãžã®èªç©ºåžãæ€çŽ¢ããå Žåããã®ãŠãŒã¶ãŒã«å¯ŸããŠããã®ç®çå°ã®é åã蚎æ±ããåºåãé ä¿¡ããããšã§ãæ è¡ãžã®èå³ãããã«åèµ·ããèªç©ºåžã®è³Œå ¥ã«ã€ãªããããšãã§ããŸãããŸããéå»ã«èªç©ºåžãè³Œå ¥ãããŠãŒã¶ãŒã«å¯ŸããŠã¯ã次ã®æ è¡ãææ¡ããåºåãé ä¿¡ãããªã©ããŠãŒã¶ãŒã®ç¶æ³ã«åãããã¢ãããŒããå¯èœã§ãã
èªç©ºæ¥çã«ããããªã¿ãŒã²ãã£ã³ã°åºåã®æŽ»çšäºäŸ
å®éã«ãå€ãã®èªç©ºäŒç€Ÿããªã¿ãŒã²ãã£ã³ã°åºåã掻çšããææãäžããŠããŸãã以äžã¯ãèªç©ºæ¥çã«ããããªã¿ãŒã²ãã£ã³ã°åºåã®æŽ»çšäºäŸã§ãã
- å šæ¥æ¬ç©ºèŒžïŒANAïŒïŒANAã¯ããªã¿ãŒã²ãã£ã³ã°åºåã掻çšãããµã€ã蚪åè ã®äºçŽå®äºçãåäžãããŸãããéå»ã®æ€çŽ¢å±¥æŽã«åºã¥ããŠããŠãŒã¶ãŒã®èå³é¢å¿ã«åãããåºåãé ä¿¡ããããšã§ãäºçŽå®äºçãæ倧50ïŒ åäžãããšããçµæãåºãŠããŸãã
- ã«ãããã³ã¶èªç©ºïŒã«ãããã³ã¶èªç©ºã¯ããªã¿ãŒã²ãã£ã³ã°åºåã掻çšãããµã€ã蚪åè ã®åº§åžäºçŽçãåäžãããŸããããµã€ãã蚪ãããŠãŒã¶ãŒã«å¯ŸããŠãç®çå°ã®é åã蚎æ±ããåç»åºåãé ä¿¡ããããšã§ã座åžäºçŽçã20ïŒ åäžãããšå ±åãããŠããŸãã
- ãšãã¬ãŒãèªç©ºïŒãšãã¬ãŒãèªç©ºã¯ããªã¿ãŒã²ãã£ã³ã°åºåãšãœãŒã·ã£ã«ã¡ãã£ã¢åºåãçµã¿åãããããšã§ãäºçŽçã®åäžã«æåããŸãããFacebookãInstagramãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ã§ãŠãŒã¶ãŒã®èå³é¢å¿ãåæãããªã¿ãŒã²ãã£ã³ã°åºåãé ä¿¡ããããšã§ãäºçŽçã30ïŒ ä»¥äžåäžããããã§ãã
ãã®ããã«ãèªç©ºæ¥çã§ã¯ãªã¿ãŒã²ãã£ã³ã°åºåãå¹æçãªããŒã±ãã£ã³ã°ææ³ãšããŠæŽ»çšãããŠãããå€ãã®èªç©ºäŒç€ŸãææãäžããŠããŸããç¹ã«ããŠãŒã¶ãŒã®èå³é¢å¿ã«åãããåºåé ä¿¡ãããœãŒã·ã£ã«ã¡ãã£ã¢ãšã®é£æºã«ããåºåé ä¿¡ã¯ãé«ãå¹æãæåŸ ã§ããã¢ãããŒãã ãšãããŸãã
èªç©ºæ¥çã¯ãä»åŸããŸããŸã競äºãæ¿åããããšãäºæ³ãããŸãããã®ãããªäžã§ãå¹æçãªããžã¿ã«ããŒã±ãã£ã³ã°æŠç¥ãå±éããããšã¯ãèªç©ºäŒç€Ÿã«ãšã£ãŠéèŠãªèª²é¡ãšãªã£ãŠããŸãããªã¿ãŒã²ãã£ã³ã°åºåã¯ããã®äžã§ãç¹ã«æå¹ãªææ³ã®äžã€ã§ãããä»åŸããã«æŽ»çšãé²ãããšãæåŸ ãããŸãã
ãã ãããªã¿ãŒã²ãã£ã³ã°åºåã掻çšããéã¯ããŠãŒã¶ãŒã®ãã©ã€ãã·ãŒã«é æ ®ããé©åãªé »åºŠã§åºåãé ä¿¡ããããšãéèŠã§ããé床ãªåºåé ä¿¡ã¯ããŠãŒã¶ãŒã®åæãè²·ãæãããããããæ éãªã¢ãããŒããæ±ããããŸãããŸããä»ã®åºåææ³ãšãçµã¿åãããªãããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãæ§ç¯ããŠããããšãéèŠã ãšãããã§ãããã
èªç©ºæ¥çã«ããããªã¿ãŒã²ãã£ã³ã°åºåã¯ãä»åŸããã«éèŠæ§ãé«ãŸãããšãäºæ³ãããŸããèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã®è¡åãåæããé©åãªã¿ã€ãã³ã°ã§å¹æçãªåºåãé ä¿¡ããããšã§ãé«ãåºåå¹æãåŸãããšãã§ããã§ãããã競äºãæ¿åããèªç©ºæ¥çã«ãããŠããªã¿ãŒã²ãã£ã³ã°åºåã¯ç«¶äºåãé«ããããã®éèŠãªææ³ã®äžã€ãšãããŸãã
èªç©ºæ¥çã§ã®ãªã¿ãŒã²ãã£ã³ã°åºåã®å®è·µæ¹æ³
ãªã¿ãŒã²ãã£ã³ã°åºåãå§ããåã®æºå
èªç©ºæ¥çã§ãªã¿ãŒã²ãã£ã³ã°åºåãå§ããåã«ããŸãã¯èªç€Ÿãµã€ãã®åæãšæ¹åãéèŠã§ããèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã®è¡åã詳现ã«åæããã©ã®ãããªããŒãžã«èå³ãæã£ãŠããã®ããã©ã®æ®µéã§é¢è±ããŠããã®ããææ¡ããããšãæ±ããããŸãããµã€ãã®å°ç·ãæé©åãããŠãŒã¶ãŒãç®çã®æ å ±ã«èŸ¿ãçããããããããšã§ããªã¿ãŒã²ãã£ã³ã°åºåã®å¹æãããã«é«ããããšãã§ããŸãã
ãŸãããªã¿ãŒã²ãã£ã³ã°åºåãè¡ãéã¯ãé©åãªããŒã«ã®éžå®ãéèŠã§ããGoogle AdWordsãAdRollãªã©ãæ§ã ãªãªã¿ãŒã²ãã£ã³ã°åºåããŒã«ããããŸãããèªç€Ÿã®ç®çãäºç®ã«åã£ãããŒã«ãéžã¶å¿ èŠããããŸããåããŒã«ã®ç¹åŸŽãç解ããèªç€Ÿã«æé©ãªããŒã«ãéžå®ããããšãæ±ããããŸãã
ããã«ããªã¿ãŒã²ãã£ã³ã°åºåãå§ããåã«ãåºåã¯ãªãšã€ãã£ãã®æºåãæ¬ ãããŸããããŠãŒã¶ãŒã®èå³é¢å¿ã«åãããé åçãªåºåã¯ãªãšã€ãã£ããå¶äœããããšã§ãåºåã®ã¯ãªãã¯çã conversionçãé«ããããšãã§ããŸããèªç©ºåžã®äºçŽã«çŽçµãããããªã蚎æ±åã®ããåºåã¯ãªãšã€ãã£ããæºåããããšãéèŠã§ãã
ãªã¿ãŒã²ãã£ã³ã°åºåã®èšå®ãšéçšã®ãã€ã³ã
ãªã¿ãŒã²ãã£ã³ã°åºåãèšå®ããéã¯ãé 信察象ãšããæéãé »åºŠãé©åã«èšå®ããããšãéèŠã§ããããŸãã«ãé·æéãé«é »åºŠã§åºåãé ä¿¡ãããšããŠãŒã¶ãŒã«å«æªæãæ±ãããæãããããŸããäžè¬çã«ã¯ã1é±éãã1ã¶æçšåºŠã®æéã§ã1æ¥1ïœ2åçšåºŠã®é »åºŠã§é ä¿¡ããã®ãæãŸãããšãããŠããŸãã
ãŸããé ä¿¡ããåºåã®å 容ãéèŠãªãã€ã³ãã§ãããŠãŒã¶ãŒãèªç€Ÿãµã€ãã§æ€çŽ¢ããå 容ããé²èŠ§ããããŒãžã«åãããŠãããŒãœãã©ã€ãºãããåºåãé ä¿¡ããããšã§ãããé«ãå¹æãæåŸ ã§ããŸããäŸãã°ããã¯ã€è·¯ç·ã®èªç©ºåžãæ€çŽ¢ãããŠãŒã¶ãŒã«å¯ŸããŠã¯ããã¯ã€ã®é åã蚎æ±ããåºåãé ä¿¡ãããªã©ããŠãŒã¶ãŒã®èå³é¢å¿ã«åãããã¢ãããŒããæ±ããããŸãã
ãªã¿ãŒã²ãã£ã³ã°åºåãéçšããéã¯ãé©åãªäºç®ç®¡çãéèŠã§ããå¹æã®é«ãåºåã«ã¯äºç®ãéäžãããå¹æã®äœãåºåã¯åæ¢ãããªã©ãPDCAãµã€ã¯ã«ãåããªãããäºç®ã®æé©åãå³ãããšãæ±ããããŸãããŸããåºåã®é ä¿¡çµæãå®æçã«ã¢ãã¿ãªã³ã°ããæ¹åç¹ãèŠåºããŠããããšãéèŠã§ãã
ãªã¿ãŒã²ãã£ã³ã°åºåã®å¹æ枬å®ãšæ¹åæ¹æ³
ãªã¿ãŒã²ãã£ã³ã°åºåã®å¹æã枬å®ããéã¯ãåºåã®ã¯ãªãã¯çãconversionçãCACïŒé¡§å®¢ç²åŸã³ã¹ãïŒãªã©ã®ææšãçšããã®ãäžè¬çã§ãããããã®ææšãå®æçã«ç¢ºèªããæ¹åãã¹ãç¹ãèŠã€ããŠããããšãéèŠã§ããäŸãã°ãã¯ãªãã¯çãäœãå Žåã¯ãåºåã¯ãªãšã€ãã£ããèŠçŽãå¿ èŠããããŸãã
ãŸãããªã¿ãŒã²ãã£ã³ã°åºåã®å¹æãé«ããããã«ã¯ãã©ã³ãã£ã³ã°ããŒãžã®æé©åãæ¬ ãããŸãããåºåãã¯ãªãã¯ãããŠãŒã¶ãŒããã¹ã ãŒãºã«ç®çã®æ å ±ã«èŸ¿ãçãããããã©ã³ãã£ã³ã°ããŒãžã®å°ç·ãæé©åããããšãæ±ããããŸãããŠãŒã¶ãŒãæ±ããæ å ±ãããããããæäŸããäºçŽãŸã§ã®æµããã·ã³ãã«ã«ããããšã§ãconversionçã®åäžãæåŸ ã§ããŸãã
ããã«ããªã¿ãŒã²ãã£ã³ã°åºåã ãã§ãªããä»ã®åºåææ³ãšãçµã¿åãããããšã§ãããå¹æçãªããã¢ãŒã·ã§ã³ãå¯èœã«ãªããŸãããªã¿ãŒã²ãã£ã³ã°åºåã§é¢å¿ãæã£ããŠãŒã¶ãŒã«å¯ŸããŠããã£ã¹ãã¬ã€åºåãåç»åºåãé ä¿¡ãããªã©ãè€æ°ã®åºåææ³ãçµã¿åãããããšã§ããŠãŒã¶ãŒãšã®æ¥ç¹ãå¢ãããäºçŽã«ç¹ããŠããããšãã§ããŸãã
ãªã¿ãŒã²ãã£ã³ã°åºåã¯ãèªç©ºæ¥çã«ãããŠéåžžã«æå¹ãªããŒã±ãã£ã³ã°ææ³ã§ãããé©åãªéçšãšæ¹åãæ±ããããŸããèªç€Ÿãµã€ãã®åæãé©åãªããŒã«ã®éžå®ãé åçãªåºåã¯ãªãšã€ãã£ãã®å¶äœãªã©ãäºåã®æºåãå ¥å¿µã«è¡ãããšãéèŠã§ãããŸããåºåã®é ä¿¡æéãé »åºŠãäºç®ã®ç®¡çãªã©ãéçšé¢ã§ã®ãã€ã³ãã«ã泚æãå¿ èŠã§ãã
å¹æ枬å®ã®éã¯ãæ§ã ãªææšãçšããŠãå®æçã«ã¢ãã¿ãªã³ã°ããŠããããšãæ±ããããŸããæ¹åãã¹ãç¹ãèŠã€ããåºåã¯ãªãšã€ãã£ããã©ã³ãã£ã³ã°ããŒãžã®æé©åãå³ãããšã§ããªã¿ãŒã²ãã£ã³ã°åºåã®å¹æãããã«é«ããŠããããšãã§ããã§ããããä»ã®åºåææ³ãšãçµã¿åãããªãããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãæ§ç¯ããŠããããšããèªç©ºæ¥çã«ãããŠç«¶äºåãé«ããããã®éµãšãªããŸãã
ãŸãšã
èªç©ºæ¥çã«ããããªã¿ãŒã²ãã£ã³ã°åºåã¯ãèªç€Ÿãµã€ãã蚪ãããŠãŒã¶ãŒã«å床ã¢ãããŒãã§ããæåãªæ段ã§ããäžåºŠãµã€ãã蚪åãããŠãŒã¶ãŒã¯è³Œå ¥æ欲ãé«ãåŸåã«ããããã®ãŠãŒã¶ãŒã®å±æ§ã«åãããåºåãé ä¿¡ããããšã§é«ãå¹æãæåŸ ã§ããŸãããªã¿ãŒã²ãã£ã³ã°åºåãå§ããåã¯ãèªç€Ÿãµã€ãã®åæãšæ¹åãé©åãªããŒã«ã®éžå®ãé åçãªåºåã¯ãªãšã€ãã£ãã®æºåãéèŠã§ããéçšé¢ã§ã¯ãé ä¿¡æéãé »åºŠãäºç®ã®æé©åãå³ããªãããPDCAãµã€ã¯ã«ãåããŠããããšãæ±ããããŸãããŸããå¹æ枬å®ã®éã¯æ§ã ãªææšãçšããŠå®æçã«ã¢ãã¿ãªã³ã°ããæ¹åç¹ãèŠåºããŠããããšãéµãšãªããŸããä»ã®åºåææ³ãšãçµã¿åãããããšã§ãããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãæ§ç¯ããŠããããšãã§ããã§ãããã