ããã«æ¥çã§ã¯ã競äºãæ¿åããäžã§ãããã«é¡§å®¢ãç²åŸããé·æçãªé¢ä¿æ§ãç¯ããŠããããéèŠãªèª²é¡ãšãªã£ãŠããŸããåã«å®¿æ³æœèšãæäŸããã ãã§ã¯ã顧客ã®å¿ãæŽãããšã¯é£ãããªã£ãŠããŸããããããªäžããªãŒãããŒãã£ãªã³ã°ã¯ãããã«æ¥çã«ãããŠéåžžã«éèŠãªåœ¹å²ãæ ã£ãŠããŸãããªãŒãããŒãã£ãªã³ã°ãšã¯ãèŠèŸŒã¿å®¢ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãéããŠã賌買æ欲ãé«ããå泚ã»åè«ãžãšç¹ããããã®ããŒã±ãã£ã³ã°æŽ»åã®ããšã§ããæ¬èšäºã§ã¯ãããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã®éèŠæ§ãç¹åŸŽãå ·äœçãªææ³ã«ã€ããŠãåå¿è åãã«ãããããã解説ããŸãã
ããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã®éèŠæ§
ããã«æ¥çã§ã¯ã顧客ç²åŸã®ç«¶äºã幎ã æ¿åããŠããŸããåã«å®¿æ³æœèšãæäŸããã ãã§ãªãã顧客ã®ããŒãºã«åããããµãŒãã¹ã䟡å€æäŸãæ±ããããæ代ãšãªããŸããããããªäžããªãŒãããŒãã£ãªã³ã°ã¯ãããã«æ¥çã«ãããŠéåžžã«éèŠãªåœ¹å²ãæ ã£ãŠããŸããæ¬èšäºã§ã¯ãããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã®éèŠæ§ã«ã€ããŠãåå¿è åãã«ãããããã解説ããŸãã
ããã«æ¥çã®ç«¶äºæ¿åãšé¡§å®¢ç²åŸã®é£ãã
è¿å¹Žãããã«æ¥çã¯ç«¶äºãéåžžã«æ¿ãããªã£ãŠããŸãã倧æãã§ãŒã³ããã«ããå人çµå¶ã®å°èŠæš¡ããã«ãŸã§ãæ§ã ãªã¿ã€ãã®å®¿æ³æœèšãä¹±ç«ããŠããŸãããŸããæ°æ³ãã·ã§ã¢ããŠã¹ãªã©ã®æ°ãã圢æ ã®å®¿æ³ãµãŒãã¹ãç»å Žãã顧客ã®éžæè¢ãå¢ããŠããŸãããã®ãããããã«æ¥çã§ã¯ãããã«èªç€Ÿã®åŒ·ã¿ã掻ãããŠé¡§å®¢ãç²åŸããããéèŠãªèª²é¡ãšãªã£ãŠããŸãã
ããããåã«å®¿æ³æœèšãæäŸããã ãã§ã¯ã顧客ã®å¿ãæŽãããšã¯é£ãããªã£ãŠããŸãããçŸä»£ã®æ è¡è ã¯ãåãªã宿æ³ã ãã§ãªãããã®åå°ãªãã§ã¯ã®äœéšããèªåã®ã©ã€ãã¹ã¿ã€ã«ã«åã£ããµãŒãã¹ãæ±ããŠããŸããããã«ã¯ã顧客ã®å€æ§ãªããŒãºã«å¿ããããã«ããã现ãããªãµãŒãã¹ãç¬èªã®äŸ¡å€æäŸãæ±ããããŠããã®ã§ãã
ãªãŒãããŒãã£ãªã³ã°ãããããã¡ãªãã
ãªãŒãããŒãã£ãªã³ã°ã¯ãèŠèŸŒã¿å®¢ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãéããŠã顧客ãšã®é¢ä¿æ§ãç¯ãã賌買æ欲ãé«ããããã®ããŒã±ãã£ã³ã°æŽ»åã§ããå ·äœçã«ã¯ã以äžã®ãããªã¡ãªããããããŸãã
- 顧客ç解ã®æ·±å
- èŠèŸŒã¿å®¢ã®å±æ§ãå奜ãè¡åãã¿ãŒã³ãªã©ãææ¡ããããšã§ã顧客ã®ããŒãºã«åã£ããµãŒãã¹ãæäŸã§ããŸãã
- ä¿¡é Œé¢ä¿ã®æ§ç¯
- ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠãèŠèŸŒã¿å®¢ãšã®ä¿¡é Œé¢ä¿ãç¯ãããšãã§ããŸããä¿¡é Œé¢ä¿ãããã°ã競åä»ç€Ÿã§ã¯ãªããèªç€Ÿã®ãµãŒãã¹ãéžãã§ããããå¯èœæ§ãé«ãŸããŸãã
- 賌買æ欲ã®åäž
- èŠèŸŒã¿å®¢ã®èå³ã»é¢å¿ã«åãããæ å ±æäŸããé©åãªã¿ã€ãã³ã°ã§ã®ã¢ãããŒãã«ããã賌買æ欲ãé«ããããšãã§ããŸãã
- 顧客ãã€ã€ãªãã£ã®åäž
- ãªãŒãããŒãã£ãªã³ã°ãéããŠã顧客ãšé·æçãªé¢ä¿æ§ãç¯ãããšã§ããªããŒã¿ãŒã®ç²åŸãå£ã³ãã§ã®æ°èŠé¡§å®¢ç²åŸã«ã€ãªãããŸãã
ããã«æ¥çã«ç¹åãããªãŒãããŒãã£ãªã³ã°ã®å¿ èŠæ§
ããã«æ¥çã§ã¯ã顧客ãšã®æ¥ç¹ãå€å²ã«ãããããããªãŒãããŒãã£ãªã³ã°ãè¡ãäžã§ãæ¥çç¹æã®èª²é¡ããããŸããäŸãã°ã以äžã®ãããªç¹ãæããããŸãã
- äºçŽãã£ãã«ã®å€æ§å
- èªç€Ÿãµã€ããæ è¡ä»£çåºãOTAãªã©ãäºçŽãã£ãã«ãå€å²ã«ããããããåãã£ãã«ã«é©ããæœçãå¿ èŠã§ãã
- 顧客ã®æ»åšæéã®çã
- ããã«ã®å©çšã¯ãéåžž1ã2æ³çšåºŠãšçæéã§ãããããéãããæéå ã§å¹æçãªã¢ãããŒããè¡ãå¿ èŠããããŸãã
- 顧客ããŒãºã®å€æ§æ§
- ããžãã¹ãã¬ãžã£ãŒã家ææ è¡ãªã©ãæ è¡ç®çã«ãã£ãŠé¡§å®¢ã®ããŒãºã倧ããç°ãªããŸããåã»ã°ã¡ã³ãã«åãããã¢ãããŒããæ±ããããŸãã
ãã®ãããªèª²é¡ã«å¯Ÿå¿ããããã«ã¯ãããã«æ¥çã«ç¹åãããªãŒãããŒãã£ãªã³ã°æŠç¥ãå¿ èŠäžå¯æ¬ ã§ããäŸãã°ã以äžã®ãããªæœçãèããããŸãã
- äºçŽåã®èŠèŸŒã¿å®¢ã«å¯Ÿããã¢ãããŒã
- ããã«ã®é åãåšèŸºæ å ±ãªã©ãçºä¿¡ããäºçŽã«ã€ãªããã
- éå»ã®å®¿æ³å±¥æŽãé²èŠ§å±¥æŽãªã©ã掻çšããããŒãœãã©ã€ãºãããæ å ±ãæäŸããã
- 宿æ³äžã®é¡§å®¢ã«å¯Ÿããã¢ãããŒã
- 通å æœèšããµãŒãã¹ã®å©çšãä¿é²ããæºè¶³åºŠãé«ããã
- 顧客ã®å£°ãåéããããŒãºã®ææ¡ãæ¹åã«æŽ»ããã
- 宿æ³åŸã®é¡§å®¢ã«å¯Ÿããã¢ãããŒã
- ã¢ã³ã±ãŒããã¬ãã¥ãŒã®äŸé ŒãéããŠã顧客ã®å£°ãåéããã
- 次åã®å®¿æ³ã«åããç¹å¥ãªãã¡ãŒããã£ã³ããŒã³æ å ±ãæäŸããã
ãã®ããã«ãããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã¯ã顧客ãšã®é·æçãªé¢ä¿æ§ãç¯ãããã«éåžžã«éèŠãªåãçµã¿ã§ãã競äºãæ¿åããäžã§ãèªç€Ÿã®åŒ·ã¿ã掻ããã顧客ã®ããŒãºã«åã£ããµãŒãã¹ãæäŸããŠããããã«ã¯ããªãŒãããŒãã£ãªã³ã°ã®èŠç¹ãæã€ããšãäžå¯æ¬ ã ãšèšããã§ãããã
ããã«æ¥çã§ã¯ã顧客ãšã®æ¥ç¹ãå€å²ã«ããããããåæ¥ç¹ã«é©ããæœçãçµã¿åãããç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãè¡ãããšãéèŠã§ãããŸãã顧客ããŒã¿ã®åæã»æŽ»çšãéããŠãããå¹æçãªã¢ãããŒããè¡ãããšãæ±ããããŸãã
ãªãŒãããŒãã£ãªã³ã°ã¯ãåãªãå¶æ¥æŽ»åã§ã¯ãããŸããã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããé·æçãªèŠç¹ã§é¡§å®¢ã®äŸ¡å€ãæ倧åããããã®åãçµã¿ã§ããããã«æ¥çã«ãããŠããªãŒãããŒãã£ãªã³ã°ã«åãçµãããšã¯ã競äºåã®åŒ·åã«ã€ãªããéèŠãªæŠç¥ã ãšèšããã§ãããã
ããã«æ¥çã®ãªãŒãããŒãã£ãªã³ã°ã®ç¹åŸŽ
ããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã«ã¯ãä»ã®æ¥çãšã¯ç°ãªãããã€ãã®ç¹åŸŽããããŸãã顧客ã®å€æ§ãªããŒãºã«å¯Ÿå¿ããé·æçãªé¢ä¿æ§ãç¯ãããšãæ±ããããäžã§ãããã«æ¥çãªãã§ã¯ã®æŠç¥ãå¿ èŠãšãããŠããã®ã§ãã以äžã§ã¯ãããã«æ¥çã®ãªãŒãããŒãã£ãªã³ã°ã®ç¹åŸŽã«ã€ããŠè©³ãã解説ããŸãã
顧客ã®å®¿æ³ããŒãºã®å€æ§æ§ãžã®å¯Ÿå¿
ããã«ã®é¡§å®¢ã¯ãããžãã¹ç®çãã¬ãžã£ãŒç®çã家ææ è¡ãªã©ãæ§ã ãªç®çã§å®¿æ³æœèšãå©çšããŸããããããã®ç®çã«ãã£ãŠãæ±ãããããµãŒãã¹ãæ å ±ã¯å€§ããç°ãªããŸããäŸãã°ãããžãã¹å®¢ã§ããã°ãããã«ã®ç«å°ãèšåãWi-Fiãªã©ã®éä¿¡ç°å¢ãéèŠãªèŠçŽ ãšãªãã§ããããäžæ¹ãã¬ãžã£ãŒå®¢ã§ããã°ã芳å æ å ±ãã¢ã¯ãã£ããã£ã通å ã®åš¯æ¥œæœèšãªã©ã«èå³ããããããããŸããã
ãªãŒãããŒãã£ãªã³ã°ãè¡ãäžã§ã¯ã顧客ã®ã»ã°ã¡ã³ãããšã«ã¢ãããŒããå€ããå¿ èŠããããŸããç»äžçãªæ å ±æäŸã§ã¯ãªãã顧客ã®å±æ§ãå奜ã«åãããããŒãœãã©ã€ãºãããæ å ±ãæäŸããããšãæ±ããããŸããäŸãã°ãéå»ã®å®¿æ³å±¥æŽãè¡åããŒã¿ãåæãã顧客ã®èå³ã»é¢å¿ã«åãããæ å ±ãçºä¿¡ããããšã§ã賌買æ欲ãé«ããããšãã§ããã§ãããã
é·æçãªé¡§å®¢é¢ä¿ã®æ§ç¯ã®éèŠæ§
ããã«æ¥çã§ã¯ã顧客ãšã®é·æçãªé¢ä¿æ§ãç¯ãããšãéåžžã«éèŠã§ããäžåºŠå©çšããããã«ã«åã³å®¿æ³ããŠãããããšã§ãå®å®ããåçã確ä¿ããããšãã§ããŸãããŸããæºè¶³åºŠã®é«ã顧客ã¯ãå£ã³ãããœãŒã·ã£ã«ã¡ãã£ã¢ãéããŠãæ°èŠé¡§å®¢ã®ç²åŸã«ãè²¢ç®ããŠãããã§ãããã
ãªãŒãããŒãã£ãªã³ã°ã§ã¯ã顧客ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠãä¿¡é Œé¢ä¿ãæ§ç¯ããããšãæ±ããããŸãã宿æ³åŸã®ãã©ããŒã¢ããããç¹å¥ãªãã¡ãŒã®æäŸãèšå¿µæ¥ã®ç¥çŠã¡ãã»ãŒãžãªã©ã顧客ãšã®ã¿ãããã€ã³ããå¢ãããããã«ãšã®ç¹ãããæããŠãããããšãéèŠã§ããé·æçãªèŠç¹ã§é¡§å®¢ãšã®é¢ä¿æ§ãç¯ãããšã§ããªããŒã¿ãŒã®ç²åŸã顧客ãã€ã€ãªãã£ã®åäžã«ã€ãªããããšãã§ããã®ã§ãã
ãªãã·ãŒãºã³ã«ããããªãŒãããŒãã£ãªã³ã°ã®æŽ»çš
ããã«æ¥çã§ã¯ãç¹å¿æãšéæ£æã®å·®ã倧ãããšããç¹åŸŽããããŸããç¹ã«ããªãã·ãŒãºã³ã®é客ã¯å€§ããªèª²é¡ãšãªã£ãŠããŸãããªãŒãããŒãã£ãªã³ã°ã¯ããªãã·ãŒãºã³ã®é客察çãšããŠãæå¹ã«æŽ»çšã§ããŸãã
ãªãã·ãŒãºã³ã«åããŠãæ©æäºçŽå²åŒãç¹å¥ãã©ã³ãªã©ãèšå®ããèŠèŸŒã¿å®¢ã«ã¢ãããŒãããããšã§ãäºçŽã®å¹³æºåãå³ãããšãã§ããŸãããŸãããªãã·ãŒãºã³ãªãã§ã¯ã®é åãäŸãã°ãéãã§èœã¡çããé°å²æ°ããå£ç¯éå®ã®ã¢ã¯ãã£ããã£ãªã©ã蚎æ±ããããšã§ã顧客ã®èå³ãåŒãããšãã§ããã§ãããã
ããã«ããªãã·ãŒãºã³ã¯ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ·±ãã絶奜ã®æ©äŒã§ããããŸããéåžžã¯å€å¿ã§æ·±ãã³ãã¥ãã±ãŒã·ã§ã³ãåãã¥ãã顧客ãããªãã·ãŒãºã³ã§ããã°æ¯èŒçæéã«äœè£ããããããããŸãããã¡ãŒã«ãã¬ãžã³ã®é ä¿¡ãããŠã§ãããŒã®éå¬ãªã©ã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããæœçãè¡ãããšã§ãé¢ä¿æ§ã匷åããããšãã§ããã§ãããã
以äžã®ããã«ãããã«æ¥çã®ãªãŒãããŒãã£ãªã³ã°ã«ã¯ã顧客ã®å€æ§ãªããŒãºãžã®å¯Ÿå¿ãé·æçãªé¢ä¿æ§ã®æ§ç¯ããªãã·ãŒãºã³å¯Ÿçãªã©ãæ§ã ãªç¹åŸŽããããŸãã顧客äžäººã²ãšãã«å¯ãæ·»ãããã现ãããªã³ãã¥ãã±ãŒã·ã§ã³ãè¡ãããšããããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã®éµãšãªãã§ãããã
ããã«æ¥çã¯ãä»åŸããŸããŸã競äºãæ¿åããããšãäºæ³ãããŸãããããªäžã§ããªãŒãããŒãã£ãªã³ã°ã«åãçµã¿ã顧客ãšã®é¢ä¿æ§ã匷åããããšã¯ãããã«ã®ç«¶äºåãé«ããäžã§éåžžã«éèŠãªæŠç¥ãšãªãã¯ãã§ãã顧客ã®ããŒãºãç確ã«æããé©åãªã¿ã€ãã³ã°ã§äŸ¡å€æäŸãè¡ãããšã§ã顧客æºè¶³åºŠã®åäžãšåçã®æ¡å€§ãå®çŸããããšãã§ããã§ãããã
ããã«æ¥çã®ããŒã±ã¿ãŒãå¶æ¥æ åœè ã¯ããªãŒãããŒãã£ãªã³ã°ã®éèŠæ§ãç解ããèªç€Ÿã®ç¶æ³ã«åãããæœçãæ€èšããŠããããšãæ±ããããŸãã顧客ããŒã¿ã®åæã»æŽ»çšãããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ããŒã«ã®å°å ¥ãªã©ããªãŒãããŒãã£ãªã³ã°ãå¹æçã«é²ããããã®äœå¶ã¥ãããå¿ èŠãšãªãã§ãããã
ãªãŒãããŒãã£ãªã³ã°ã¯ãåãªãããŒã±ãã£ã³ã°ææ³ã§ã¯ãããŸããã顧客ãšã®é·æçãªé¢ä¿æ§ãç¯ãã顧客ã®ç涯䟡å€ãæ倧åããããã®åãçµã¿ã§ããããã«æ¥çã«ãããŠããªãŒãããŒãã£ãªã³ã°ã«çå£ã«åãçµãããšã¯ãæç¶çãªæé·ãå®çŸããããã®éèŠãªäžæ©ãšãªãã¯ãã§ããä»ããããªãŒãããŒãã£ãªã³ã°ã®èŠç¹ãæã¡ã顧客ãšã®é¢ä¿æ§åŒ·åã«åªããã¹ãæãªã®ã§ãã
ããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã®å ·äœçãªææ³
ããã«æ¥çã§ã¯ã顧客ãšã®é·æçãªé¢ä¿æ§ãç¯ãããã«ããªãŒãããŒãã£ãªã³ã°ãéåžžã«éèŠãªåœ¹å²ãæãããŠããŸããããã§ã¯ãããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã®å ·äœçãªææ³ã«ã€ããŠã詳ãã解説ããŸãã
ããŒãœãã©ã€ãºãããã¡ãŒã«ããŒã±ãã£ã³ã°
ã¡ãŒã«ããŒã±ãã£ã³ã°ã¯ããªãŒãããŒãã£ãªã³ã°ã«ãããŠéåžžã«å¹æçãªææ³ã®äžã€ã§ãããã ããç»äžçãªã¡ãŒã«ã§ã¯ã顧客ã®èå³ãåŒãããšã¯é£ããã§ãããã顧客ã®å±æ§ãè¡åå±¥æŽã«åºã¥ããŠãããŒãœãã©ã€ãºãããã¡ãŒã«ãéãããšãéèŠã§ãã
äŸãã°ãéå»ã®å®¿æ³å±¥æŽããã顧客ã«å¯ŸããŠã¯ãååã®å®¿æ³ããäžå®æéãçµéããéã«ãåæ¥èšªãä¿ãã¡ãŒã«ãéãããšãã§ããŸãããã®éãååå©çšãããã©ã³ã客宀ã¿ã€ããå©çšããæœèšããµãŒãã¹ãªã©ãèžãŸããå 容ã«ããããšã§ã顧客ã®èå³ãåŒãä»ããããšãã§ããã§ãããã
ãŸãã顧客ã®èªçæ¥ãèšå¿µæ¥ã«åãããŠãç¹å¥ãªãã¡ãŒãæäŸããã¡ãŒã«ãéãããšãå¹æçã§ãã顧客ãšã®é¢ä¿æ§ãæ·±ãããã€ã€ãªãã£ãé«ããããšã«ã€ãªãããŸãã
SNSã掻çšããæ å ±çºä¿¡ãšãšã³ã²ãŒãžã¡ã³ã
SNSã¯ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãå³ãäžã§éåžžã«éèŠãªãã£ãã«ã§ããããã«ã®é åãäŒããæ å ±çºä¿¡ãè¡ãããšã§ãæœåšçãªé¡§å®¢ã®èå³ãåŒãä»ããããšãã§ããŸãããŸãã顧客ããã®è³ªåãå£ã³ãã«é©åã«å¯Ÿå¿ããããšã§ã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããããšãã§ããã§ãããã
SNSã掻çšããéã¯ãåãã©ãããã©ãŒã ã®ç¹æ§ãç解ããé©åãªã³ã³ãã³ããçºä¿¡ããããšãéèŠã§ããäŸãã°ãInstagramã§ã¯åçãåç»ãäžå¿ãšããèŠèŠçã«èšŽæ±åã®ããã³ã³ãã³ããå¹æçã§ããäžæ¹ãTwitterã§ã¯ããªã¢ã«ã¿ã€ã ãªæ å ±çºä¿¡ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ã«é©ããŠããŸãã
ãŸããSNSäžã§ã®ãã£ã³ããŒã³ãã€ãã³ããå®æœããããšã§ã顧客ã®åå ãä¿ãããšã³ã²ãŒãžã¡ã³ããé«ããããšãã§ããŸããäŸãã°ããã©ãã³ã³ãã¹ããéå¬ããããã«ã§ã®æãåºã®åçãæçš¿ããŠããããªã©ã®æœçãèããããŸãã
顧客ããŒã¿ã®åæãšæŽ»çšã«ããã¿ãŒã²ãã£ã³ã°
ãªãŒãããŒãã£ãªã³ã°ãå¹æçã«è¡ãããã«ã¯ã顧客ããŒã¿ã®åæãšæŽ»çšãäžå¯æ¬ ã§ãã顧客ã®å±æ§ãè¡åå±¥æŽãäºçŽããŒã¿ãªã©ãåæããããšã§ã顧客ã®ããŒãºãå奜ãææ¡ããããšãã§ããŸãã
äŸãã°ãäºçŽããŒã¿ããã顧客ã®å®¿æ³ç®çïŒããžãã¹ãã¬ãžã£ãŒãªã©ïŒãåè¡è ïŒå®¶æãã«ããã«ãäžäººæ ãªã©ïŒãåæããããšã§ãã»ã°ã¡ã³ããŒã·ã§ã³ãè¡ãããšãã§ããŸããã»ã°ã¡ã³ãããšã«é©åãªã¢ãããŒããè¡ãããšã§ãããå¹æçãªãªãŒãããŒãã£ãªã³ã°ãå¯èœãšãªããŸãã
ãŸãããŠã§ããµã€ãã®é²èŠ§å±¥æŽãäºçŽãŸã§ã®å°ç·ãåæããããšã§ã顧客ã®é¢å¿äºã賌買è¡åã®ãã¿ãŒã³ãææ¡ããããšãã§ããŸãããã®æ å ±ãåºã«ãé©åãªã¿ã€ãã³ã°ã§é©åãªã³ã³ãã³ããæäŸããããšã§ã賌買æ欲ãé«ããããšãã§ããã§ãããã
ããã«ã顧客ããŒã¿ã掻çšããããšã§ããªããŒã¿ãŒã®ç¹åŸŽãåæãããªããŒãçã®åäžã«ã€ãªããããšãã§ããŸãããªããŒã¿ãŒã«å ±éããå±æ§ãè¡åãã¿ãŒã³ãææ¡ããããšã§ããªããŒã¿ãŒã«ãªãããã顧客ãç¹å®ããéç¹çã«ã¢ãããŒãããããšãå¯èœãšãªããŸãã
ããã«æ¥çã«ããããªãŒãããŒãã£ãªã³ã°ã§ã¯ã顧客äžäººã²ãšãã«å¯ãæ·»ã£ããã现ãããªã¢ãããŒããæ±ããããŸããããŒãœãã©ã€ãºãããã¡ãŒã«ããŒã±ãã£ã³ã°ãSNSã掻çšããæ å ±çºä¿¡ãšãšã³ã²ãŒãžã¡ã³ãã顧客ããŒã¿ã®åæãšæŽ»çšã«ããã¿ãŒã²ãã£ã³ã°ãªã©ãæ§ã ãªææ³ãçµã¿åãããããšã§ã顧客ãšã®é·æçãªé¢ä¿æ§ãç¯ãã顧客ã®ç涯䟡å€ãæ倧åããããšãã§ããã®ã§ãã
ããã«æ¥çã¯ãä»åŸããŸããŸã競äºãæ¿åããããšãäºæ³ãããŸãããããªäžã§ããªãŒãããŒãã£ãªã³ã°ã«åãçµã¿ã顧客ãšã®é¢ä¿æ§ã匷åããããšã¯ãããã«ã®ç«¶äºåãé«ããäžã§éåžžã«éèŠãªæŠç¥ãšãªãã¯ãã§ãã顧客ã®ããŒãºãç確ã«æããé©åãªã¿ã€ãã³ã°ã§äŸ¡å€æäŸãè¡ãããšã§ã顧客æºè¶³åºŠã®åäžãšåçã®æ¡å€§ãå®çŸããããšãã§ããã§ãããã
ããã«æ¥çã®ããŒã±ã¿ãŒãå¶æ¥æ åœè ã¯ããªãŒãããŒãã£ãªã³ã°ã®éèŠæ§ãç解ããèªç€Ÿã®ç¶æ³ã«åãããæœçãæ€èšããŠããããšãæ±ããããŸãã顧客ããŒã¿ã®åæã»æŽ»çšãããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ããŒã«ã®å°å ¥ãªã©ããªãŒãããŒãã£ãªã³ã°ãå¹æçã«é²ããããã®äœå¶ã¥ãããå¿ èŠãšãªãã§ãããã
ãªãŒãããŒãã£ãªã³ã°ã¯ãåãªãããŒã±ãã£ã³ã°ææ³ã§ã¯ãããŸããã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããé·æçãªèŠç¹ã§é¡§å®¢ã®äŸ¡å€ãæ倧åããããã®åãçµã¿ã§ããããã«æ¥çã«ãããŠããªãŒãããŒãã£ãªã³ã°ã«çå£ã«åãçµãããšã¯ãæç¶çãªæé·ãå®çŸããããã®éèŠãªäžæ©ãšãªãã¯ãã§ããä»ããããªãŒãããŒãã£ãªã³ã°ã®èŠç¹ãæã¡ã顧客ãšã®é¢ä¿æ§åŒ·åã«åªããã¹ãæãªã®ã§ãã
ãŸãšã
ããã«æ¥çã§ã¯ã競äºæ¿åã«ãã顧客ç²åŸãé£ãããªãäžããªãŒãããŒãã£ãªã³ã°ãéèŠãªåœ¹å²ãæ ã£ãŠããŸãã顧客ã®å€æ§ãªå®¿æ³ããŒãºã«å¯Ÿå¿ããé·æçãªé¢ä¿æ§ãç¯ãããã«ã¯ãããŒãœãã©ã€ãºãããã¡ãŒã«ããŒã±ãã£ã³ã°ãSNSã掻çšããæ å ±çºä¿¡ãšãšã³ã²ãŒãžã¡ã³ãã顧客ããŒã¿ã®åæãšæŽ»çšã«ããã¿ãŒã²ãã£ã³ã°ãå¹æçã§ããããã«æ¥çã®ããŒã±ã¿ãŒãå¶æ¥æ åœè ã¯ããªãŒãããŒãã£ãªã³ã°ã®éèŠæ§ãç解ããèªç€Ÿã«åã£ãæœçãæ€èšã»å®è¡ããããšã§ã顧客æºè¶³åºŠã®åäžãšåçæ¡å€§ãå®çŸã§ããã§ãããã