é茞æ¥çã§ã¯è¿å¹ŽããµãŒãã¹ã®å·®å¥åã顧客ãã€ã€ã«ãã£ã®åäžãç®çãšããŠããã¡ã³ããŒã±ãã£ã³ã°ã泚ç®ãéããŠããŸãããã¡ã³ããŒã±ãã£ã³ã°ãšã¯ãäŒæ¥ãæäŸãããµãŒãã¹ã«å¯ŸããŠç±ççãªãã¡ã³ãç²åŸãããã®ãã¡ã³ãšã®é·æçãªé¢ä¿æ§ãæ§ç¯ããããšã§åçæ¡å€§ãç®æãããŒã±ãã£ã³ã°ææ³ã§ãã競äºãæ¿åããé茞æ¥çã«ãããŠãäŸ¡æ Œãå©äŸ¿æ§ã ãã§ã¯å·®å¥åãé£ãããªãäžã顧客ãšã®æ ç·çãªç¹ãããéèŠãããã¡ã³ããŒã±ãã£ã³ã°ã¯æå¹ãªã¢ãããŒããšèšããã§ããããæ¬èšäºã§ã¯ãé茞æ¥çã«ããããã¡ã³ããŒã±ãã£ã³ã°ã«ã€ããŠããã®æŠèŠããå ·äœçãªå®è·µæ¹æ³ãŸã§ãåå¿è åãã«åŸ¹åºçã«è§£èª¬ããŸãã
é茞æ¥ã«ããããã¡ã³ããŒã±ãã£ã³ã°ãšã¯
é茞æ¥çã«ãããŠããã¡ã³ããŒã±ãã£ã³ã°ãšããèšèã泚ç®ãéããŠããŸãããã¡ã³ããŒã±ãã£ã³ã°ãšã¯ãäŒæ¥ãæäŸãããµãŒãã¹ãååã«å¯ŸããŠç±ççãªãã¡ã³ãç²åŸãããã®ãã¡ã³ãšã®é¢ä¿æ§ãæ§ç¯ããããšã§ãé·æçãªåçæ¡å€§ãç®æãããŒã±ãã£ã³ã°ææ³ã®ããšãæããŸããåŸæ¥ã®é茞æ¥çã§ã¯ãäŸ¡æ Œç«¶äºãå©äŸ¿æ§ã®åäžã«éç¹ã眮ãããŠããŸãããããã¡ã³ããŒã±ãã£ã³ã°ã¯é¡§å®¢ãšã®æ ç·çãªç¹ãããéèŠããã¢ãããŒããšãããã§ãããã
ãã¡ã³ããŒã±ãã£ã³ã°ã®å®çŸ©ãšç¹åŸŽ
ãã¡ã³ããŒã±ãã£ã³ã°ã®ç¹åŸŽã¯ã以äžã®3ç¹ã«éçŽãããŸãã
- 顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããéèŠãã
- ååããµãŒãã¹ã®äŸ¡å€ãè¶ ããä»å 䟡å€ãæäŸãã
- é·æçãªé¢ä¿æ§æ§ç¯ãç®æã
ãã¡ã³ããŒã±ãã£ã³ã°ã§ã¯ãåãªãäžæçãªå£²äžãå¢å ã§ã¯ãªãã顧客ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠããã©ã³ããžã®æçãä¿¡é ŒãéžæããããšãéèŠãšãããŠããŸãã顧客ããã¡ã³ã«å€ããããšã§ãäŒæ¥ã¯ãªããŒã¿ãŒã®ç²åŸãã¯ãã³ãã«ããæ°èŠé¡§å®¢ã®ç²åŸãªã©ãé·æçãªåçæ¡å€§ãæåŸ ã§ããã®ã§ãã
é茞æ¥çã§ãã¡ã³ããŒã±ãã£ã³ã°ã泚ç®ãããçç±
è¿å¹Žãé茞æ¥çã§ã¯ãã¡ã³ããŒã±ãã£ã³ã°ã泚ç®ãéããããã«ãªããŸããããã®èæ¯ã«ã¯ã以äžã®ãããªçç±ããããŸãã
- 競äºæ¿åã«ããå·®å¥åã®å¿ èŠæ§
- 顧客ããŒãºã®å€æ§å
- SNSã®æ®åã«ããã³ãã¥ãã±ãŒã·ã§ã³æ段ã®å€å
é茞æ¥çã¯ãèªç©ºäŒç€ŸãééäŒç€Ÿããã¹äŒç€Ÿãªã©ãå€ãã®äŒæ¥ã競åããåžå Žã§ãããã®ãããäŸ¡æ Œç«¶äºã ãã§ã¯å·®å¥åãé£ãããªã£ãŠããŠããŸãããŸãã顧客ããŒãºãå€æ§åããŠãããåãªã移åæ段ãšããŠã ãã§ãªãã移åãã®ãã®ã楜ããäœéšãšããŠã®äŸ¡å€ãæ±ããããããã«ãªã£ãŠããã®ã§ããããã«ãSNSã®æ®åã«ãããäŒæ¥ãšé¡§å®¢ã®ã³ãã¥ãã±ãŒã·ã§ã³æ段ãå€åããŠããŸãããã¡ã³ããŒã±ãã£ã³ã°ã¯ãããããç°å¢å€åã«å¯Ÿå¿ããããã®æå¹ãªã¢ãããŒããšèšããã§ãããã
ãã¡ã³ããŒã±ãã£ã³ã°ãããããé茞æ¥çãžã®ã¡ãªãã
ãã¡ã³ããŒã±ãã£ã³ã°ãå°å ¥ããããšã§ãé茞æ¥çã«ã¯ä»¥äžã®ãããªã¡ãªãããããããããŸãã
ã¡ãªãã | å 容 |
---|---|
顧客ãã€ã€ã«ãã£ã®åäž | ãã¡ã³ãšã®çµãæ·±ããããšã§ã顧客ã®äŒæ¥ã«å¯Ÿããæçãä¿¡é Œãé«ãŸã |
ãªããŒã¿ãŒã®å¢å | ãã¡ã³ã¯èªç€ŸãµãŒãã¹ãç¹°ãè¿ãå©çšããŠãããå¯èœæ§ãé«ã |
ã¯ãã³ãå¹æã«ããæ°èŠé¡§å®¢ã®ç²åŸ | ãã¡ã³ã«ããç©æ¥µçãªæ å ±çºä¿¡ããæ°èŠé¡§å®¢ã®ç²åŸã«ç¹ãã |
ãã©ã³ã䟡å€ã®åäž | ãã¡ã³ãšã®é¢ä¿æ§æ§ç¯ã«ãããäŒæ¥ãã©ã³ããžã®ä¿¡é Œã奜æ床ãé«ãŸã |
ãã¡ã³ããŒã±ãã£ã³ã°ãå¹æçã«å®è·µããããã«ã¯ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãéèŠãã顧客ã®å£°ã«è³ãåŸããããšãéèŠã§ãããŸãããã¡ã³ãç¹å¥ã«æ±ãããšã§ããã¡ã³ã®æºè¶³åºŠãé«ãããã€ã€ã«ãã£ãä¿é²ããããšãæå¹ã§ããããäŸãã°ããã¡ã³éå®ã®ã€ãã³ããç¹å žã®æäŸããã¡ã³ã®æèŠãåãå ¥ããååéçºãªã©ããã¡ã³ãšã®å ±åµãéããŠããã匷åºãªé¢ä¿æ§ãæ§ç¯ããããšãã§ããŸãã
é茞æ¥çã«ããããã¡ã³ããŒã±ãã£ã³ã°ã¯ããŸã çºå±éäžã®æ®µéã«ãããŸãããä»åŸãŸããŸãéèŠæ§ãé«ãŸã£ãŠãããšäºæ³ãããŸãã競äºãæ¿åããäžã§ã顧客ãšã®æ ç·çãªç¹ãããç¯ãããã¡ã³ãå¢ãããŠããããšããé茞æ¥çã®äŒæ¥ã«ãšã£ãŠå€§ããªå·®å¥åèŠå ã«ãªãã§ãããããã¡ã³ããŒã±ãã£ã³ã°ãæŠç¥çã«æŽ»çšãã顧客ãšã®é·æçãªé¢ä¿æ§ãæ§ç¯ããããšããé茞æ¥çã«ãããæåã®ã«ã®ãæ¡ã£ãŠãããšèšããŸãã
é茞æ¥çã®ãã¡ã³ããŒã±ãã£ã³ã°æŠç¥
é茞æ¥çã«ãããŠããã¡ã³ããŒã±ãã£ã³ã°ã¯é¡§å®¢ãšã®é·æçãªé¢ä¿æ§ãç¯ãããã©ã³ããã€ã€ã«ãã£ãåäžãããããã®æå¹ãªææ³ãšããŠæ³šç®ãéããŠããŸããããã§ã¯ãé茞æ¥çã«ããããã¡ã³ããŒã±ãã£ã³ã°æŠç¥ã®å ·äœçãªæ¹æ³ã«ã€ããŠè§£èª¬ããŸãã
ã¿ãŒã²ãããšãªããã¡ã³å±€ã®ç¹å®æ¹æ³
ãã¡ã³ããŒã±ãã£ã³ã°ãæåãããããã«ã¯ããŸãã¿ãŒã²ãããšãªããã¡ã³å±€ãæ確ã«ç¹å®ããããšãéèŠã§ããé茞æ¥çã®å Žåã以äžã®ãããªæ¹æ³ã§ãã¡ã³å±€ãç¹å®ã§ããŸãã
- 顧客ããŒã¿ã®åæïŒè³Œè²·å±¥æŽãã¢ã³ã±ãŒãçµæãªã©ã®é¡§å®¢ããŒã¿ãåæããèªç€ŸãµãŒãã¹ã«å¯Ÿããæºè¶³åºŠãæç床ãé«ã顧客局ãç¹å®ããã
- SNSã®æŽ»çšïŒSNSäžã§ã®é¡§å®¢ã®åå¿ãå£ã³ããåæããèªç€ŸãµãŒãã¹ã«å¯ŸããŠç©æ¥µçã«æ å ±çºä¿¡ããŠãã顧客局ãç¹å®ããã
- ã€ãã³ãã®éå¬ïŒèªç€ŸãµãŒãã¹ã«é¢é£ããã€ãã³ããéå¬ããåå è ã®å±æ§ãåå¿ãåæããããšã§ãç±å¿ãªãã¡ã³å±€ãç¹å®ããã
ãããã®æ¹æ³ãçµã¿åãããããšã§ãèªç€ŸãµãŒãã¹ã«å¯ŸããŠé«ãé¢å¿ãæã€ãã¡ã³å±€ãå¹æçã«ç¹å®ããããšãã§ããŸãã
ãã¡ã³ãšã®å¹æçãªã³ãã¥ãã±ãŒã·ã§ã³ææ³
ãã¡ã³å±€ãç¹å®ãããã次ã¯ãã¡ã³ãšã®å¹æçãªã³ãã¥ãã±ãŒã·ã§ã³ãå³ãããšãéèŠã§ããé茞æ¥çã§ã¯ã以äžã®ãããªã³ãã¥ãã±ãŒã·ã§ã³ææ³ãæå¹ã§ãã
- SNSã§ã®ã€ã³ã¿ã©ã¯ãã£ããªã³ãã¥ãã±ãŒã·ã§ã³ïŒSNSäžã§ãã¡ã³ããã®è³ªåãæèŠã«ç©æ¥µçã«å¿çããåæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ãå³ãã
- ãã¡ã³éå®ã³ã³ãã³ãã®æäŸïŒãã¡ã³éå®ã®ãã¥ãŒã¹ã¬ã¿ãŒãããã°èšäºãåç»ã³ã³ãã³ããªã©ãæäŸããç¹å¥æãæŒåºããã
- ãã¡ã³ããŒãã£ã³ã°ã®éå¬ïŒãã¡ã³ãšã®çŽæ¥çãªäº€æµã®å Žãèšãããã¡ã³ã®å£°ã«è³ãåŸããã
- ãã¡ã³ã®å£°ãååéçºã«æŽ»ããïŒãã¡ã³ããã®æèŠãã¢ã€ãã¢ãåéããååéçºã«åæ ãããããšã§ããã¡ã³ãšã®å ±åµãå³ãã
ãããã®ã³ãã¥ãã±ãŒã·ã§ã³ææ³ãéããŠããã¡ã³ãšã®ä¿¡é Œé¢ä¿ãç¯ãããã©ã³ããžã®æçãæ·±ããããšãã§ããŸãã
ãã¡ã³ã®loyaltyãé«ããããã®æœç
ãã¡ã³ãšã®è¯å¥œãªé¢ä¿æ§ãç¶æã»çºå±ãããããã«ã¯ããã¡ã³ã®ãã€ã€ã«ãã£ãé«ããæœçãäžå¯æ¬ ã§ããé茞æ¥çã§ã¯ã以äžã®ãããªæœçãå¹æçã§ãã
æœç | å 容 |
---|---|
ãã€ã³ãå¶åºŠã®å°å ¥ | ãµãŒãã¹ã®å©çšé »åºŠã«å¿ããŠãã€ã³ããä»äžããç¹å žãšäº€æã§ããä»çµã¿ãå°å ¥ããã |
äŒå¡ã©ã³ã¯ã®èšå® | å©çšé »åºŠãå©çšéé¡ã«å¿ããŠäŒå¡ã©ã³ã¯ãèšå®ããäžäœã©ã³ã¯ã®äŒå¡ã«ã¯ç¹å¥ãªç¹å žãæäŸããã |
ãã¡ã³æè¬ã€ãã³ãã®éå¬ | æ¥é ã®æè¬ã蟌ããŠããã¡ã³éå®ã®ã€ãã³ããéå¬ããç¹å¥ãªäœéšãæäŸããã |
ãã¡ã³ã®æèŠãåæ ããååéçº | ãã¡ã³ããã®ã¢ã€ãã¢ãç©æ¥µçã«åãå ¥ãããã¡ã³ãšã®å ±åµã«ããååéçºãè¡ãã |
ãããã®æœçãéããŠããã¡ã³ã®æºè¶³åºŠãé«ããé·æçãªé¢ä¿æ§ãæ§ç¯ããããšãã§ããŸãããã¡ã³ã®ãã€ã€ã«ãã£ãé«ããããšã§ããªããŒãçã®åäžãã¯ãã³ãã«ããæ°èŠé¡§å®¢ã®ç²åŸãªã©ãé茞æ¥çã«ãããåçæ¡å€§ã«ç¹ããããšãã§ããã®ã§ãã
é茞æ¥çã§ã¯ããã¡ã³ããŒã±ãã£ã³ã°ãå¹æçã«å®è·µããããšãã競äºå匷åã®ããã®éèŠãªéµãšãªã£ãŠããŸããã¿ãŒã²ãããšãªããã¡ã³å±€ãç確ã«ç¹å®ãããã¡ã³ãšã®åæ¹åã³ãã¥ãã±ãŒã·ã§ã³ãå³ããªããããã€ã€ã«ãã£ãé«ããæœçãè¬ããããšã§ããã¡ã³ãšã®åŒ·åºãªé¢ä¿æ§ãæ§ç¯ããããšãã§ããŸãã顧客ãšã®æ ç·çãªç¹ããã倧åã«ãããã¡ã³ãšå ±ã«æé·ããŠãã姿å¢ããé茞æ¥çã«ããããã¡ã³ããŒã±ãã£ã³ã°æåã®ãã€ã³ããšèšããã§ãããã
é茞æ¥çã«ããããã¡ã³ããŒã±ãã£ã³ã°ã®å®è·µæ¹æ³
é茞æ¥çã§ãã¡ã³ããŒã±ãã£ã³ã°ãæåãããããã«ã¯ãå ·äœçãªå®è·µæ¹æ³ãç¥ãããšãéèŠã§ããããã§ã¯ãSNSã®æŽ»çšãã€ãã³ãããã£ã³ããŒã³ã®äŒç»ããã£ãŒãããã¯äœå¶ã®æ§ç¯ãªã©ãé茞æ¥çã«ããããã¡ã³ããŒã±ãã£ã³ã°ã®å®è·µæ¹æ³ã«ã€ããŠè©³ãã解説ããŸãã
SNSã掻çšãããã¡ã³ãšã®ãšã³ã²ãŒãžã¡ã³ãåäžç
SNSã¯ããã¡ã³ãšã®çŽæ¥çãªã³ãã¥ãã±ãŒã·ã§ã³ãå³ãããã®åŒ·åãªããŒã«ã§ããé茞æ¥çã§ã¯ã以äžã®ãããªSNS掻çšçãæå¹ã§ãã
- å ¬åŒã¢ã«ãŠã³ãã§ã®ç©æ¥µçãªæ å ±çºä¿¡ïŒèªç€ŸãµãŒãã¹ã®é åãææ°æ å ±ãçºä¿¡ãããã¡ã³ãšã®æ¥ç¹ãå¢ããã
- ããã·ã¥ã¿ã°ãã£ã³ããŒã³ã®å®æœïŒãã¡ã³åå åã®ããã·ã¥ã¿ã°ãã£ã³ããŒã³ãå®æœãããã¡ã³ãšã®ã€ã³ã¿ã©ã¯ã·ã§ã³ãä¿é²ããã
- ã€ã³ãã«ãšã³ãµãŒãšã®ã³ã©ãã¬ãŒã·ã§ã³ïŒæ¥çé¢é£ã®ã€ã³ãã«ãšã³ãµãŒãšã³ã©ãã¬ãŒã·ã§ã³ãããã¡ã³å±€ãžã®ãªãŒããæ¡å€§ããã
- SNSåºåã®æŽ»çšïŒã¿ãŒã²ãããšãªããã¡ã³å±€ã«ãªãŒãããããã®SNSåºåãå±éãããã¡ã³ã®ç²åŸãå³ãã
SNSãå¹æçã«æŽ»çšããããšã§ããã¡ã³ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ãããã¡ã³ã³ãã¥ããã£ã®åœ¢æãä¿é²ããããšãã§ããŸãã
ãã¡ã³åå åã®ã€ãã³ãããã£ã³ããŒã³ã®äŒç»
ãã¡ã³ãšã®äžäœæãéžæããããã«ããã¡ã³åå åã®ã€ãã³ãããã£ã³ããŒã³ãäŒç»ããããšãæå¹ã§ããé茞æ¥çã§ã¯ã以äžã®ãããªã€ãã³ãããã£ã³ããŒã³ãèããããŸãã
- ãã¡ã³æè¬ç¥ã®éå¬ïŒæ¥é ã®æè¬ã蟌ããŠããã¡ã³éå®ã®ã€ãã³ããéå¬ããç¹å¥ãªäœéšãæäŸããã
- ãã¡ã³ã¢ãŒãã³ã³ãã¹ãã®å®æœïŒãã¡ã³ã«ããèªç€ŸãµãŒãã¹ãããŒãã«ããã¢ãŒãã³ã³ãã¹ããå®æœããåªç§äœåã衚地ããã
- ãã¡ã³åãéå®ãã¢ãŒã®äŒç»ïŒãã¡ã³éå®ã®ç¹å¥ãã¢ãŒãäŒç»ãããã¡ã³ãšã®äº€æµãæ·±ããæ©äŒãåµåºããã
- SNSæçš¿ãã£ã³ããŒã³ã®å±éïŒèªç€ŸãµãŒãã¹ã«é¢é£ããããŒãã§SNSæçš¿ãã£ã³ããŒã³ãå±éãããã¡ã³ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããã
ãã¡ã³åå åã®ã€ãã³ãããã£ã³ããŒã³ãéããŠããã¡ã³ãšã®çµã匷åãããã©ã³ããžã®æçãæ·±ããããšãã§ããŸãã
ãã¡ã³ã®å£°ãçµå¶ã«æŽ»ãããã£ãŒãããã¯äœå¶ã®æ§ç¯
ãã¡ã³ããŒã±ãã£ã³ã°ã«ãããŠã¯ããã¡ã³ã®å£°ã«è³ãåŸãããããçµå¶ã«æŽ»ããããšãéèŠã§ããé茞æ¥çã§ã¯ã以äžã®ãããªãã£ãŒãããã¯äœå¶ã®æ§ç¯ãæ±ããããŸãã
æœç | å 容 |
---|---|
顧客æºè¶³åºŠèª¿æ»ã®å®æœ | å®æçãªé¡§å®¢æºè¶³åºŠèª¿æ»ãå®æœãããã¡ã³ã®æèŠãèŠæãåéããã |
SNSã§ã®ãã¡ã³ã®åå¿åæ | SNSäžã§ã®ãã¡ã³ã®åå¿ãåæãããµãŒãã¹æ¹åã«ã€ãªããã |
ãã¡ã³ã®å£°ãååéçºã«åæ | ãã¡ã³ããã®ã¢ã€ãã¢ãæèŠãç©æ¥µçã«åãå ¥ããååéçºã«æŽ»ããã |
ãã¡ã³ã³ãã¥ããã£ã®éå¶ | ãã¡ã³ã³ãã¥ããã£ãéå¶ãããã¡ã³ãšã®ç¶ç¶çãªå¯Ÿè©±ã®å Žãèšããã |
ãã¡ã³ã®å£°ã«çæ¯ã«è³ãåŸãããããçµå¶ã«åæ ãããäœå¶ãæ§ç¯ããããšã§ããã¡ã³ãšã®ä¿¡é Œé¢ä¿ã匷åãã顧客æºè¶³åºŠã®åäžã«ã€ãªããããšãã§ããŸãã
é茞æ¥çã«ããããã¡ã³ããŒã±ãã£ã³ã°ã®å®è·µã«ã¯ãSNSã®æŽ»çšãã€ãã³ãããã£ã³ããŒã³ã®äŒç»ããã£ãŒãããã¯äœå¶ã®æ§ç¯ãªã©ãå€å²ã«ãããåãçµã¿ãæ±ããããŸãããããã®æœçãç·åçã«å±éããããšã§ããã¡ã³ãšã®çµãæ·±ããé·æçãªé¢ä¿æ§ãæ§ç¯ããããšãã§ããã®ã§ãããã¡ã³ããŒã±ãã£ã³ã°ã¯ãé茞æ¥çã«ããã競äºåªäœæ§ã®ç¢ºç«ã«æ¬ ãããªãæŠç¥ã§ããããã®å®è·µãäŒæ¥ã®æé·ãšçºå±ã«å€§ããå¯äžãããšèšããã§ãããã
ãŸãšã
é茞æ¥çã«ããããã¡ã³ããŒã±ãã£ã³ã°ã¯ã顧客ãšã®åŒ·åºãªé¢ä¿æ§ãç¯ããé·æçãªåçæ¡å€§ãå®çŸããããã®æå¹ãªææ³ã§ããSNSã掻çšãããã¡ã³ãšã®ãšã³ã²ãŒãžã¡ã³ãåäžãããã¡ã³åå åã®ã€ãã³ãããã£ã³ããŒã³ã®äŒç»ããã¡ã³ã®å£°ãçµå¶ã«æŽ»ãããã£ãŒãããã¯äœå¶ã®æ§ç¯ãªã©ã®æœçãéããŠããã¡ã³ãšã®çµãæ·±ããããšãéèŠã§ãã競äºãæ¿åããé茞æ¥çã«ãããŠããã¡ã³ããŒã±ãã£ã³ã°ã¯å·®å¥åãšé¡§å®¢ãã€ã€ã«ãã£ã®åäžã«æ¬ ãããªãæŠç¥ã§ããããã®å®è·µãäŒæ¥ã®æé·ãšçºå±ã®ã«ã®ãæ¡ã£ãŠããŸãã