è¿å¹ŽãçŸè²šåºæ¥çã¯å€§ããªå€é©æã«ããããªã³ã©ã€ã³ã·ã§ããã³ã°ã®æ®åãæ¶è²»è ããŒãºã®å€æ§åã«ãããåŸæ¥ã®ããžãã¹ã¢ãã«ã§ã¯é¡§å®¢ãååã«åŒãä»ããããšãé£ãããªã£ãŠããŸãããã®ãããªç°å¢äžã§ãçŸè²šåºãçãæ®ãããããŠåãçµãã¹ã課é¡ã®äžã€ããã¡ã³ããŒã±ãã£ã³ã°ã§ãããã¡ã³ããŒã±ãã£ã³ã°ãšã¯ãåãªãäžæçãªé¡§å®¢ã§ã¯ãªãããã©ã³ããååã«å¯ŸããŠåŒ·ãæçãšä¿¡é Œãæ±ããã€ã€ã«ãã£ã®é«ããã¡ã³å±€ãè²æããé·æçãªé¢ä¿æ§ãæ§ç¯ããããšã§å£²äžæ¡å€§ãç®æãããŒã±ãã£ã³ã°ææ³ã®ããšã§ããæ¬èšäºã§ã¯ãçŸè²šåºã«ããããã¡ã³ããŒã±ãã£ã³ã°ã®éèŠæ§ãšå ·äœçãªæŠç¥ã«ã€ããŠãåå¿è ã«ããããããã解説ããŸãã
ãã¡ã³ããŒã±ãã£ã³ã°ãšã¯äœã
ãã¡ã³ããŒã±ãã£ã³ã°ã®å®çŸ©ãšæŠèŠ
ãã¡ã³ããŒã±ãã£ã³ã°ãšã¯ãäŒæ¥ãååã«åŒ·ãæçãå ±æãæã€ç±ççãªãã¡ã³å±€ãç²åŸããé·æçãªé¢ä¿æ§ãæ§ç¯ããããšã§ã売äžæ¡å€§ãå®å®åãç®æãããŒã±ãã£ã³ã°ææ³ã§ããåŸæ¥ã®ãã¹åãããŒã±ãã£ã³ã°ãšã¯ç°ãªããç¹å®ã®ã»ã°ã¡ã³ãã«å¯ŸããŠæ·±ãé¢ãããæã€ããšãç¹åŸŽã§ãã
ãã¡ã³ããŒã±ãã£ã³ã°ã§ã¯ãåãªãäžæçãªé¡§å®¢ã§ã¯ãªãããã©ã³ããååã«å¯ŸããŠåŒ·ãæçãšä¿¡é Œãæ±ããã€ã€ã«ãã£ã®é«ããã¡ã³å±€ãè²æããããšã«éç¹ã眮ããŸãããã®ããã«ã¯ãååããµãŒãã¹ã®è³ªã®é«ãã¯ãã¡ããããã©ã³ãã®äžç芳ã䟡å€èŠ³ãå ±æããåæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ãéããŠçµãæ·±ããŠããããšãæ±ããããŸãã
ãã¡ã³ããŒã±ãã£ã³ã°ã®å ·äœçãªæœçãšããŠã¯ã以äžã®ãããªãã®ãæããããŸãã
- ãã©ã³ãã¹ããŒãªãŒã®çºä¿¡ãéããå ±æã®ç²åŸ
- SNSãã³ãã¥ããã£ã掻çšãã顧客ãšã®å¯Ÿè©±
- ã€ãã³ãããã¡ã³éå®ç¹å žã«ããç¹å¥æã®æŒåº
- ãã¡ã³ã®å£°ãååéçºã«ãã£ãŒãããã¯ããä»çµã¿äœã
- ã€ã³ãã«ãšã³ãµãŒãã¢ã³ããµããŒãšã®ã³ã©ãã¬ãŒã·ã§ã³
ãã®ããã«ããã¡ã³ããŒã±ãã£ã³ã°ã¯äžæ¹çãªæ å ±çºä¿¡ã§ã¯ãªãã顧客ãšã®ç¶ç¶çãªé¢ä¿æ§ã®äžã§äŸ¡å€ãå ±åµããŠããã¢ãããŒãã ãšèšããŸãããã¡ã³ã®å£°ã«è³ãåŸããå ±ã«æé·ããŠãã姿å¢ãæ±ããããã®ã§ãã
ãã¡ã³ããŒã±ãã£ã³ã°ã泚ç®ãããçç±
è¿å¹Žããã¡ã³ããŒã±ãã£ã³ã°ã倧ããªæ³šç®ãéããŠããèæ¯ã«ã¯ãããã€ãã®çç±ããããŸãã
第äžã«ãæ å ±ã®æ°Ÿæ¿«ãšæ¶è²»è ã®éžæè¢ã®å¢å ã«ãããäŒæ¥ã«ãšã£ãŠå·®å¥åãé£ãããªã£ãŠããããšãæããããŸããååããµãŒãã¹ã®å質ã ãã§ã¯ç«¶åãšå·®ãã€ããããšãå°é£ãªæ代ã«ãããŠããã©ã³ããžã®æçãä¿¡é Œã賌買決å®ã®å€§ããªèŠå ãšãªã£ãŠããã®ã§ãã
第äºã«ãSNSã®æ®åã«ãã£ãŠãæ¶è²»è ã®çºä¿¡åãé«ãŸã£ãŠããããšãèæ¯ã«ãããŸãããã¡ã³ã«ããå£ã³ããè©å€ã®æ¡æ£ã¯ãåºå以äžã®åœ±é¿åãæã€ããã«ãªããŸããããã¡ã³ã倧åã«ããããšã¯ã圌ããéããæ å ±æ¡æ£ãšããã¡ãªããã«ãã€ãªãããŸãã
第äžã«ã顧客ç²åŸã³ã¹ãã®é«éš°ã«ãããæ¢å顧客ãšã®é¢ä¿åŒ·åã®éèŠæ§ãå¢ããŠããç¹ãèŠéããŸãããæ°èŠé¡§å®¢ãç²åŸããããããæ¢åã®ãã¡ã³ã倧åã«ããæ¹ãå¹ççã§ãããšã®èªèãåºãã£ãŠããã®ã§ãã
ãããŠç¬¬åã«ããã¡ã³ã®ååšããã©ã³ãã®äŸ¡å€ãé«ãããšããç¹ã泚ç®ãããŠããŸããç±ççãªãã¡ã³å±€ã®ååšã¯ããã©ã³ãã®ä¿¡é Œæ§ãé åãé«ããä»è ãžã®èšŽæ±åãæã¡ãŸãããã¡ã³ã¯åãªã賌買è ã§ã¯ãªãããã©ã³ãã®è³ç£ãšãèšããã®ã§ãã
ãã®ããã«ãå·®å¥åã®é£åãæ¶è²»è çºä¿¡åã®é«ãŸãã顧客ç¶æã®éèŠæ§ããã©ã³ã䟡å€åäžãªã©ãæ§ã ãªèŠ³ç¹ãããã¡ã³ããŒã±ãã£ã³ã°ãžã®æ³šç®åºŠãé«ãŸã£ãŠãããšèšããã§ãããã
ãã¡ã³ããŒã±ãã£ã³ã°ã®ç®çãšå¹æ
ãã¡ã³ããŒã±ãã£ã³ã°ã®ç©¶æ¥µçãªç®çã¯ããã©ã³ããååã«å¯Ÿããæçãšä¿¡é Œãæã€ãã¡ã³å±€ãå¢ãããé·æçãªå£²äžæ¡å€§ãšå®å®åãå®çŸããããšã§ãããã®ããã«ã以äžã®ãããªå ·äœçãªç®çãšå¹æãæåŸ ãããŸãã
第äžã«ããªããŒãè³Œå ¥çã®åäžãæããããŸãããã¡ã³ã¯åãªãäžæçãªé¡§å®¢ãšã¯ç°ãªããç¶ç¶çã«ååãè³Œå ¥ããŠãããååšã§ãããã¡ã³ããŒã±ãã£ã³ã°ãéããŠããªããŒã¿ãŒãå¢ããããšãã§ããŸãã
第äºã«ãã¯ãã³ãã«ããæ°èŠé¡§å®¢ã®ç²åŸã倧ããªå¹æã®äžã€ã§ãããã¡ã³ã¯èªçºçã«ãã©ã³ããååã®é åãåšå²ã«äŒããŠãããååšã§ããSNSã®æ®åã«ããããã®ã¯ãã³ãã®åœ±é¿åã¯ããã«å€§ãããªã£ãŠããŸãã
第äžã«ããã©ã³ãã€ã¡ãŒãžã®åäžãæåŸ ã§ããŸããç±ççãªãã¡ã³å±€ã®ååšã¯ããã©ã³ãã®ä¿¡é Œæ§ãé åãé«ããå¹æããããŸãããã¡ã³ã®å£°ã¯ã第äžè ããã®è©äŸ¡ãšããŠåãæ¢ããããããã®ã§ãã
第åã«ã顧客ãšã®å ±åµã«ããååéçºãå¯èœã«ãªããŸãããã¡ã³ãšã®åæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ãéããŠã圌ãã®ããŒãºãæèŠãååéçºã«ãã£ãŒãããã¯ããããšãã§ããŸãã顧客èŠç¹ã«ç«ã£ãååäœãã¯ãæºè¶³åºŠã®é«ãååãçã¿åºãã§ãããã
ãããŠç¬¬äºã«ãäŸ¡æ Œç«¶äºåã®åŒ·åãèŠéããŸããããã¡ã³ã¯äŸ¡æ Œã ãã§ãªãããã©ã³ããžã®æçã«åºã¥ããŠè³Œè²·æ±ºå®ãè¡ããŸããäŸ¡æ Œç«¶äºã«å·»ã蟌ãŸãã«ãããªãã®ã§ãã
ãã®ããã«ããã¡ã³ããŒã±ãã£ã³ã°ã¯ããªããŒãè³Œå ¥ãæ°èŠé¡§å®¢ç²åŸããã©ã³ãã€ã¡ãŒãžåäžãååéçºãäŸ¡æ Œç«¶äºå匷åãªã©ãå€é¢çãªå¹æãæã€ããŒã±ãã£ã³ã°ææ³ã ãšèšããŸãããã¡ã³ãšã®é·æçãªé¢ä¿æ§ç¯ãéããŠãå®å®çãªå£²äžæ¡å€§ãç®æãããšãã§ããã®ã§ãã
ãã ãããã¡ã³ããŒã±ãã£ã³ã°ã¯ããã«å¹æãåºããã®ã§ã¯ãããŸããããã¡ã³ãšã®ä¿¡é Œé¢ä¿ãç¯ãã«ã¯æéãš effort ãå¿ èŠã§ããé·æçãªèŠç¹ãæã¡ãäžè²«ããã³ãã¥ãã±ãŒã·ã§ã³ãç¶ããããšãæ±ããããŸãããŸãããã¡ã³ã®å£°ã«çæ¯ã«è³ãåŸãããããäºæ¥ã«åæ ããŠãã姿å¢ãæ¬ ãããŸããã
äŒæ¥ããã¡ã³ããŒã±ãã£ã³ã°ã«åãçµãéã¯ããããã®ã³ãããã¡ã³ããåŸãŠãçµç¹å šäœã§é·æçã«åãçµãäœå¶ãæŽããããšãéèŠã§ãããã¡ã³ãšã®é¢ä¿æ§ç¯ãäºæ¥ã®äžæ žã«æ®ããå šç€Ÿäžäžžãšãªã£ãŠäŸ¡å€å ±åµã«åªããããšãããã¡ã³ããŒã±ãã£ã³ã°æåã®éµãæ¡ãã®ã§ãã
çŸè²šåºã«ããããã¡ã³ããŒã±ãã£ã³ã°ã®éèŠæ§
çŸè²šåºãåãå·»ãçŸç¶ãšèª²é¡
è¿å¹ŽãçŸè²šåºæ¥çã¯å€§ããªå€é©æãè¿ããŠããŸãããªã³ã©ã€ã³ã·ã§ããã³ã°ã®æ®åãæ¶è²»è ããŒãºã®å€æ§åã«ãããåŸæ¥ã®çŸè²šåºã®ããžãã¹ã¢ãã«ã§ã¯é¡§å®¢ãååã«åŒãä»ããããšãé£ãããªã£ãŠããŸããå ããŠãã©ã€ãã¹ã¿ã€ã«ã®å€åã«äŒŽããçŸè²šåºã«æ±ãããã圹å²ãå€åãã€ã€ãããŸãããã®ãããªç°å¢äžã«ãããŠãçŸè²šåºãçãæ®ãããããŠåãçµãã¹ã課é¡ã®äžã€ãããã¡ã³ããŒã±ãã£ã³ã°ã®å°å ¥ã§ãã
çŸè²šåºã«ããããã¡ã³ããŒã±ãã£ã³ã°ã®å¿ èŠæ§
ãã¡ã³ããŒã±ãã£ã³ã°ãšã¯ãåãªãäžæçãªé¡§å®¢ã§ã¯ãªãããã©ã³ããååã«å¯ŸããŠåŒ·ãæçãšä¿¡é Œãæ±ããã€ã€ã«ãã£ã®é«ããã¡ã³å±€ãè²æããé·æçãªé¢ä¿æ§ãæ§ç¯ããããšã§å£²äžæ¡å€§ãç®æãããŒã±ãã£ã³ã°ææ³ã§ããçŸè²šåºã«ãšã£ãŠããã®ãã¡ã³ããŒã±ãã£ã³ã°ã®èãæ¹ãåãå ¥ããããšãéèŠãšãªããŸãã
åŸæ¥ãçŸè²šåºã¯å¹ åºãååãåãæããå€ãã®é¡§å®¢ã察象ãšãããã¹åãã®ããŒã±ãã£ã³ã°ãè¡ã£ãŠããŸãããããããç»äžçãªã¢ãããŒãã§ã¯ãåã ã®é¡§å®¢ã®ããŒãºã«å¿ããããšãé£ãããä»ã®å°å£²æ¥æ ãšã®å·®å¥åãå³ãã¥ããç¶æ³ã§ãããã¡ã³ããŒã±ãã£ã³ã°ãå°å ¥ããããšã§ãç¹å®ã®ã»ã°ã¡ã³ãã«å¯ŸããŠæ·±ãé¢ãããæã¡ã顧客ãšã®çµãæ·±ããŠããããšãã§ããŸãã
ãŸããçŸè²šåºã¯åãªãååã®è²©å£²ã ãã§ãªããã©ã€ãã¹ã¿ã€ã«ã®ææ¡ãæåã®çºä¿¡ãšãã£ã圹å²ãæ ã£ãŠããŸããçŸè²šåºã®äžç芳ã䟡å€èŠ³ã«å ±æãããã¡ã³å±€ãå¢ããããšã§ãçŸè²šåºãã®ãã®ã®ååšæ矩ãé«ããããšãã§ããã®ã§ãããã¡ã³ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠãçŸè²šåºãªãã§ã¯ã®äŸ¡å€ãå ±åµããŠããããšãæ±ããããŸãã
ãã¡ã³ããŒã±ãã£ã³ã°ã«ããçŸè²šåºã®å·®å¥å
ãã¡ã³ããŒã±ãã£ã³ã°ãæšé²ããããšã§ãçŸè²šåºã¯ä»ã®å°å£²æ¥æ ãšã®å·®å¥åãå³ãããšãã§ããŸããåãªãååã®è²©å£²ã§ã¯ãªããçŸè²šåºã®äžç芳ãã©ã€ãã¹ã¿ã€ã«ã®ææ¡ã«å ±æãããã¡ã³å±€ãç²åŸããããšã§ãç¬èªã®ç«ã¡äœçœ®ã確ç«ã§ããã®ã§ãã
å ·äœçã«ã¯ã以äžã®ãããªåãçµã¿ãèããããŸãã
- çŸè²šåºãªãã§ã¯ã®ã¹ããŒãªãŒæ§ã®ããååã®å±é
- ãã¡ã³ãšã®å¯Ÿè©±ãéèŠããã€ãã³ããã¯ãŒã¯ã·ã§ããã®éå¬
- ãã¡ã³éå®ã®ç¹å žããµãŒãã¹ã®æäŸ
- ãã¡ã³ã®å£°ãåæ ãã売ãå Žã¥ãããååéçº
- ã€ã³ãã«ãšã³ãµãŒãšã®ã³ã©ãã¬ãŒã·ã§ã³ã«ãããã©ã³ãã£ã³ã°
ãã®ããã«ãçŸè²šåºã®æã€è³ç£ã掻ãããªããããã¡ã³ãšã®çµãæ·±ããŠããæœçãå±éããããšã§ãä»ã«ã¯ãªãç¬èªã®äŸ¡å€ãæäŸããããšãã§ããŸãããã¡ã³ã®å£°ã«è³ãåŸãã圌ããšå ±ã«çŸè²šåºã®æªæ¥ãåµé ããŠãã姿å¢ãæ±ããããã®ã§ãã
ãã¡ã³ããŒã±ãã£ã³ã°ã¯ãçæçãªå£²äžæ¡å€§ã ãã§ãªããäžé·æçãªèŠ³ç¹ããçŸè²šåºã®ãã©ã³ã䟡å€ãé«ããæç¶çãªæé·ãå®çŸããããã®éèŠãªæŠç¥ã ãšèšããŸãããã¡ã³ãšã®ä¿¡é Œé¢ä¿ãç¯ããå ±ã«æ©ãã§ããããšã§ãçŸè²šåºã¯å³ããç°å¢äžã§ãç¬èªã®èŒããæŸã¡ç¶ããããšãã§ããã§ããããçŸè²šåºæ¥çå šäœã§ããã¡ã³ããŒã±ãã£ã³ã°ãžã®ç解ãæ·±ããå®è·µããŠããããšãæ±ããããŠããŸãã
çŸè²šåºã®ãã¡ã³ããŒã±ãã£ã³ã°æŠç¥
ã¿ãŒã²ãã顧客ã®æ確åãšãã«ãœãèšå®
çŸè²šåºããã¡ã³ããŒã±ãã£ã³ã°ãæåãããããã«ã¯ããŸãã¿ãŒã²ãããšãªã顧客局ãæ確ã«å®çŸ©ãããã®ãã«ãœããèšå®ããããšãéèŠã§ããåã«å¹ åºã客局ã察象ãšããã®ã§ã¯ãªããçŸè²šåºã®äžç芳ã䟡å€èŠ³ã«å ±æããŠãããç¹å®ã®ã»ã°ã¡ã³ãã«çŠç¹ãåœãŠãããšãæ±ããããŸãã
å ·äœçã«ã¯ã以äžã®ãããªã¹ãããã§ã¿ãŒã²ãã顧客ãæ確åããŠãããŸãã
- çŸè²šåºã®åŒ·ã¿ãç¬èªæ§ãåæããã¢ããŒã«ãã€ã³ããæããã«ããã
- ã¢ããŒã«ãã€ã³ãã«å ±æããããªé¡§å®¢å±€ãæ³å®ããã
- æ³å®ãã顧客局㮠demographics ïŒå¹Žéœ¢ãæ§å¥ãè·æ¥ãªã©ïŒãš psychographics ïŒäŸ¡å€èŠ³ãã©ã€ãã¹ã¿ã€ã«ã趣å³ãªã©ïŒã詳现ã«åæããã
- åæçµæã«åºã¥ããŠãã¿ãŒã²ãã顧客åïŒãã«ãœãïŒãå ·äœçã«æãåºãã
ãã®ããã«ããŠèšå®ãããã«ãœããåºã«ãçŸè²šåºã®äžç芳ã«ãããããããŒã±ãã£ã³ã°æœçãç«æ¡ã»å®è¡ããŠããããšãéèŠã§ãããã«ãœãã®èå³é¢å¿ãæ©ã¿ã賌買è¡åãªã©ãæ·±ãç解ããããšã§ãããããŒãœãã©ã€ãºããã顧客äœéšã®æäŸãå¯èœãšãªããŸãã
ãã¡ã³ãå¢ããããã®äœéšäŸ¡å€ã®åµåº
æ確ãªã¿ãŒã²ããèšå®ãã§ãããã次ã¯ãã®ãã«ãœããé äºããç¬èªã®äœéšäŸ¡å€ãåµåºããããšãæ±ããããŸããåãªãã¢ãã®è²©å£²ã ãã§ãªããçŸè²šåºãªãã§ã¯ã®äžç芳ãã©ã€ãã¹ã¿ã€ã«ã®ææ¡ãéããŠã顧客ã®å¿ã«é¿ãäœéšãæäŸããããšãéèŠãšãªããŸãã
å ·äœçãªäœéšäŸ¡å€ã®åµåºæ¹æ³ãšããŠã¯ã以äžã®ãããªåãçµã¿ãèããããŸãã
- ã¿ãŒã²ããã®ã©ã€ãã¹ã¿ã€ã«ã«åãããååã®åæããšãã£ã¹ãã¬ã€
- åºèå ã§ã®ã¯ãŒã¯ã·ã§ãããã€ãã³ãã®éå¬
- ãã¡ã³ãšã®å ±åµãéããéå®ååã®éçº
- ãã¡ã³å士ã®ã³ãã¥ããã£åœ¢æã®æ¯æŽ
- ãã¡ã³ç¹å žããµãŒãã¹ã®æäŸã«ããç¹å¥æã®æŒåº
ãã®ããã«ããã¡ã³ã®èå³é¢å¿ã«å¯ãæ·»ããçŸè²šåºãšã®çµãæ·±ãããããããªäœéšäŸ¡å€ãç¶ç¶çã«æäŸããŠããããšãéèŠã§ããåçºçãªã€ãã³ãã§ã¯ãªãããã¡ã³ãšã®é·æçãªé¢ä¿æ§ãèŠéã«å ¥ããæœçãæ±ããããŸãã
ãã¡ã³ãšã®é·æçãªé¢ä¿æ§ç¯ãšãšã³ã²ãŒãžã¡ã³ãåäž
ãã¡ã³ããŒã±ãã£ã³ã°ã«ãããŠæãéèŠãªã®ã¯ããã¡ã³ãšã®é·æçãªä¿¡é Œé¢ä¿ãæ§ç¯ãããšã³ã²ãŒãžã¡ã³ããé«ããŠããããšã§ãããã¡ã³ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠãçŸè²šåºãžã®æçãš loyalty ãè²ãã§ããå¿ èŠããããŸãã
ãã®ããã«ã¯ã以äžã®ãããªåãçµã¿ãæå¹ã§ãã
- ãã¡ã³ã®å£°ã«è³ãåŸããããŒãºãæèŠãåžãäžããä»çµã¿ã¥ãã
- SNSãã¡ãŒã«ãã¬ãžã³ã掻çšããç¶ç¶çãªæ å ±çºä¿¡
- ãã¡ã³ã®è³Œè²·è¡åãå±æ§ã«åãããããŒãœãã©ã€ãºãããã¢ãããŒã
- ãã¡ã³ã®è²¢ç®åºŠåãã«å¿ããç¹å¥ãªå ±é ¬ã recognition ã®æäŸ
- ãã¡ã³ãšã®å ±åµãããžã§ã¯ããéããäžäœæã®éžæ
ãã®ããã«ãäžæ¹çãªæ å ±çºä¿¡ã§ã¯ãªãããã¡ã³ãšã®åæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ãéèŠããããšãéèŠã§ãããã¡ã³ã®å£°ã«çæ¯ã«è³ãåŸãããããçŸè²šåºã®éå¶ã«åæ ããŠãã姿å¢ãæ±ããããŸãããŸãããã¡ã³ã® loyalty ã«å ±ããããã®ç¹å¥ãªæœçãå¹æçã§ãã
ãã¡ã³ãšã®é·æçãªé¢ä¿æ§ç¯ã¯äžæäžå€ã§ã¯ã§ããŸããããããã®ã³ãããã¡ã³ãã®ããšãçµç¹ãæããŠé¡§å®¢ãšã®çµã¥ããã«åãçµãå¿ èŠããããŸããçæçãªå£²äžã ãã§ãªããäžé·æçãªãã¡ã³ãšã® relationship æ§ç¯ãéèŠãã姿å¢ãæ±ããããã®ã§ãã
çŸè²šåºããã¡ã³ããŒã±ãã£ã³ã°ãå®è·µãããã¡ã³ãšã® win-win ã®é¢ä¿ãç¯ããŠããããšã§ãä»ã®å°å£²æ¥æ ã«ã¯ãªãç¬èªã®ååšæ矩ãçºæ®ããããšãã§ããã§ãããããã¡ã³ãšã®å ±åµãéããŠãæ°ããªçŸè²šåºã®å§¿ãè¿œæ±ããŠããããšãéèŠã§ãã
ãŸãšã
çŸè²šåºã«ããããã¡ã³ããŒã±ãã£ã³ã°ã¯ãåãªãäžæçãªé¡§å®¢ã§ã¯ãªãã匷ãæçãšä¿¡é Œãæ±ããã€ã€ã«ãã£ã®é«ããã¡ã³å±€ãè²æããé·æçãªé¢ä¿æ§ãæ§ç¯ããããšã§å£²äžæ¡å€§ãç®æãéèŠãªæŠç¥ã§ãããªã³ã©ã€ã³ã·ã§ããã³ã°ã®æ®åãæ¶è²»è ããŒãºã®å€æ§åã«ãããåŸæ¥ã®ããžãã¹ã¢ãã«ã§ã¯é¡§å®¢ãåŒãä»ããããšãé£ãããªã£ãŠããäžããã¡ã³ããŒã±ãã£ã³ã°ã«ããå·®å¥åãæ±ããããŠããŸãã
ã¿ãŒã²ãã顧客ãæ確ã«ããŠãã«ãœããèšå®ããçŸè²šåºãªãã§ã¯ã®äžç芳ãã©ã€ãã¹ã¿ã€ã«ææ¡ã«å ±æãããã¡ã³ãå¢ããããã®ç¬èªã®äœéšäŸ¡å€ãåµåºããããšãéµãšãªããŸããããã«ããã¡ã³ãšã®åæ¹åã³ãã¥ãã±ãŒã·ã§ã³ãéããé·æçãªä¿¡é Œé¢ä¿ã®æ§ç¯ãšãšã³ã²ãŒãžã¡ã³ãåäžã«åªããããšã§ããã¡ã³ãšã®åŒ·ãçµãè²ã¿ãäžé·æçãªå£²äžæ¡å€§ãšçŸè²šåºãã©ã³ãã®äŸ¡å€åäžãå®çŸããŠããããšãã§ããã®ã§ãã