è¿å¹Žãé£åæ¥çã§ã¯ããºããŒã±ãã£ã³ã°ã泚ç®ãéããŠããŸããããããããºããŒã±ãã£ã³ã°ãå¹æçã«æŽ»çšããã«ã¯ããã®æå¹æ§ãšæ³šæç¹ãç解ããããšãéèŠã§ããæ¬èšäºã§ã¯ãé£åæ¥çã«ãããããºããŒã±ãã£ã³ã°ã«ã€ããŠããã®å®çŸ©ãéèŠæ§ãæå¹ãªæŽ»çšæ¹æ³ããããŠæ³šæãã¹ãç¹ã培åºçã«è§£èª¬ããŸããçæéã§ååã®èªç¥åºŠãé«ãã売äžå¢å ãç®æãäŒæ¥ã«ãšã£ãŠãããºããŒã±ãã£ã³ã°ã¯é åçãªææ³ã§ãããåæã«ãªã¹ã¯ã䌎ããŸããæ£ããç解ãšæŠç¥çãªæŽ»çšã«ãããé£åãã©ã³ãã®äŸ¡å€åäžãšç«¶äºå匷åã«ã€ãªããŠãããŸãããã
ããºããŒã±ãã£ã³ã°ãšã¯äœã
ããºããŒã±ãã£ã³ã°ã®å®çŸ©ãšæŠèŠ
ããºããŒã±ãã£ã³ã°ãšã¯ãçæéã§è£œåããµãŒãã¹ã®èªç¥åºŠãé«ããããã«ãå£ã³ãã話é¡æ§ã掻çšããããŒã±ãã£ã³ã°ææ³ã®ããšãæããŸããã€ã³ã¿ãŒãããäžãSNSãªã©ãéããŠãå€ãã®äººã ã®æ³šç®ãéããèªç¶çºççãªæ å ±æ¡æ£ãä¿ãããšããã€ã³ãã§ããåŸæ¥ã®åºå宣äŒãšã¯ç°ãªããæ¶è²»è èªèº«ãèªçºçã«æ å ±ãå ±æã»æ¡æ£ãããããä¿¡é Œæ§ãé«ããå¹æçãªããŒã±ãã£ã³ã°æ段ãšããŠæ³šç®ãããŠããŸãã
ããºããŒã±ãã£ã³ã°ãæåãããã«ã¯ã以äžã®ãããªèŠçŽ ãéèŠã§ãã
- 話é¡æ§ã®ããååããµãŒãã¹ã®æäŸ
- ã€ã³ãã«ãšã³ãµãŒãæå人ãšã®ã³ã©ãã¬ãŒã·ã§ã³
- SNSã掻çšããæ å ±æ¡æ£
- ãŠãŒã¶ãŒåå åã®ãã£ã³ããŒã³ãã€ãã³ãã®å®æœ
- ç¬èªæ§ãæ°èŠæ§ã®ããã³ã³ãã³ãã®å¶äœ
ãããã®èŠçŽ ãå¹æçã«çµã¿åãããããšã§ãçæéã§å€§ããªè©±é¡ãåŒã³ããã©ã³ãã®èªç¥åºŠåäžã売äžå¢å ã«ã€ãªããããšãã§ããŸãã
é£åæ¥çã«ãããããºããŒã±ãã£ã³ã°ã®éèŠæ§
é£åæ¥çã¯ãæ¥ã ã®ç掻ã«å¯æ¥ã«é¢ããæ¥çã§ãããæ¶è²»è ã®é¢å¿ãé«ãåéã§ãããã®ãããããºããŒã±ãã£ã³ã°ã¯é£åæ¥çã«ãšã£ãŠç¹ã«éèŠãªåœ¹å²ãæãããŸããæ°ååã®çºå£²æãå£ç¯éå®ååã®ããã¢ãŒã·ã§ã³ãªã©ã話é¡æ§ãçã¿åºããã£ã³ã¹ãå€ããããŸããããºããŒã±ãã£ã³ã°ã掻çšããããšã§ãçæéã§å€ãã®æ¶è²»è ã®èå³ãåŒãã賌買è¡åã«ã€ãªããããšãå¯èœã§ãã
ãŸããé£åæ¥çã§ã¯å¥åº·å¿åãç°å¢åé¡ãžã®é¢å¿ãé«ãŸã£ãŠããããããã®ãã¬ã³ããåãå ¥ããããºããŒã±ãã£ã³ã°ãå¹æçã§ããäŸãã°ããªãŒã¬ããã¯é£åããã©ã³ãããŒã¹ã®ååãåãæ±ãäŒæ¥ããSNSãéããŠå¥åº·çãªã©ã€ãã¹ã¿ã€ã«ãææ¡ãããªã©ã®ææ³ãèããããŸãã
ããºããŒã±ãã£ã³ã°ã®ç®çãšå¹æ
ããºããŒã±ãã£ã³ã°ã®äž»ãªç®çã¯ã以äžã®3ã€ã§ãã
- ãã©ã³ãèªç¥åºŠã®åäž
- æ°èŠé¡§å®¢ã®ç²åŸ
- 売äžã®å¢å
ããºããŒã±ãã£ã³ã°ãæåãããããšã§ãçæéã§å€ãã®äººã ã«ãã©ã³ããç¥ã£ãŠãããããšãã§ããŸããããã«ãããæ°èŠé¡§å®¢ã®ç²åŸã売äžå¢å ã«ã€ãªãããŸãããŸããå£ã³ãã«ããæ å ±æ¡æ£ã¯ãåºå宣äŒãšæ¯ã¹ãŠã³ã¹ããæãããããšããã¡ãªããããããŸãã
ãã ããããºããŒã±ãã£ã³ã°ã¯äžæçãªè©±é¡æ§ã«é Œããããé·æçãªãã©ã³ãã£ã³ã°ã«ã¯é©ããªãå ŽåããããŸãããŸãããã¬ãã£ããªè©±é¡ãåºãŸã£ãŠããŸããªã¹ã¯ããããããæ éãªèšç»ãšå®è¡ãæ±ããããŸããããºããŒã±ãã£ã³ã°ãè¡ãéã¯ãã¿ãŒã²ãããšãªãæ¶è²»è å±€ãååã»ãµãŒãã¹ã®ç¹æ§ãååã«ç解ããé©åãªææ³ãéžæããããšãéèŠã§ãã
以äžãé£åæ¥çã«ãããããºããŒã±ãã£ã³ã°ã«ã€ããŠè§£èª¬ããŸãããçæéã§å€§ããªè©±é¡ãåŒã¶ããšãã§ããããºããŒã±ãã£ã³ã°ã¯ãé£åæ¥çã«ãšã£ãŠéåžžã«æå¹ãªããŒã±ãã£ã³ã°æ段ã§ãããããããªã¹ã¯ã䌎ããããæ éãªèšç»ãšå®è¡ãæ±ããããŸããé©åã«æŽ»çšããããšã§ããã©ã³ãã®èªç¥åºŠåäžã売äžå¢å ã«ã€ãªããããšãã§ããã§ãããã
é£åæ¥çã§ã®ããºããŒã±ãã£ã³ã°ã®æå¹æ§
é£åæ¥çã«ãããããºããŒã±ãã£ã³ã°ã¯ãååã®èªç¥åºŠãçæéã§é«ãã売äžå¢å ã«ã€ãªããããã«éåžžã«æå¹ãªææ³ã§ããé£åã¯æ¥åžžç掻ã«å¯æ¥ã«é¢ãããã®ã§ãããæ¶è²»è ã®é¢å¿ãé«ãåéã§ããããã話é¡æ§ã®ããååããã£ã³ããŒã³ã¯å€§ããªæ³šç®ãéããããã®ã§ãã
é£åååã®è©±é¡æ§ãé«ããæ¹æ³
é£åååã®è©±é¡æ§ãé«ããã«ã¯ã以äžã®ãããªæ¹æ³ããããŸãã
- å£ç¯éå®ååãæééå®ååã®çºå£²
- æå人ãã€ã³ãã«ãšã³ãµãŒãšã®ã³ã©ãã¬ãŒã·ã§ã³ååã®éçº
- ãŠããŒã¯ãªããã±ãŒãžãã¶ã€ã³ãååã³ã³ã»ããã®æ¡çš
- å¥åº·å¿åãç°å¢åé¡ã«é æ ®ããååã®æäŸ
- 話é¡æ§ã®ãããã£ã³ããŒã³ãã€ãã³ãã®å®æœ
ãããã®æ¹æ³ã掻çšããããšã§ãååèªäœã話é¡ãåŒã³ãæ¶è²»è ã®èå³ãåŒãä»ããããšãã§ããŸããç¹ã«ãå£ç¯éå®ååãæå人ãšã®ã³ã©ãã¬ãŒã·ã§ã³ååã¯ãéå®æãç¹å¥æãæŒåºããæ¶è²»è ã®è³Œè²·æ欲ãé«ããå¹æããããŸãã
SNSã掻çšããããºããŒã±ãã£ã³ã°æŠç¥
SNSã¯ãããºããŒã±ãã£ã³ã°ãè¡ãäžã§æ¬ ãããªãããŒã«ã§ããé£åæ¥çã§ã¯ã以äžã®ãããªSNS掻çšæ¹æ³ãå¹æçã§ãã
- å ¬åŒã¢ã«ãŠã³ãã§ã®ååæ å ±ãé£ã«é¢ããæ å ±ã®çºä¿¡
- ã€ã³ãã«ãšã³ãµãŒããŠãŒã¶ãŒã«ããååã®å£ã³ããè©äŸ¡ã®å ±æ
- ãã©ããžã§ããã¯ãªåååçãæçåçã®æçš¿
- ãã£ã³ããŒã³ããã¬ãŒã³ãäŒç»ã®å®æœ
- ãŠãŒã¶ãŒåå åã®ããã·ã¥ã¿ã°ãã£ã³ããŒã³ã®å±é
SNSãéããŠãååã®é åãèŠèŠçã«èšŽæ±ãããŠãŒã¶ãŒå士ã®æ å ±å ±æãä¿é²ããããšã§ãèªç¶ãªå£ã³ãã®æ¡æ£ãçã¿åºãããšãã§ããŸãããŸãããã£ã³ããŒã³ããã¬ãŒã³ãäŒç»ã¯ããŠãŒã¶ãŒã®ç©æ¥µçãªåå ãä¿ãããšã³ã²ãŒãžã¡ã³ããé«ããå¹æããããŸãã
ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã®éèŠæ§
é£åæ¥çã«ãããããºããŒã±ãã£ã³ã°ã§ã¯ãã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ãéåžžã«éèŠãªåœ¹å²ãæãããŸããã€ã³ãã«ãšã³ãµãŒã¯ãSNSäžã§å€ãã®ãã©ãã¯ãŒãæã¡ãä¿¡é Œæ§ã®é«ãæ å ±çºä¿¡åãæã£ãŠããŸããé£åãã©ã³ããã€ã³ãã«ãšã³ãµãŒãšã³ã©ãã¬ãŒã·ã§ã³ããããšã§ã以äžã®ãããªã¡ãªããããããŸãã
- ã€ã³ãã«ãšã³ãµãŒã®ãã©ãã¯ãŒãžã®ååé²åºã«ããèªç¥åºŠåäž
- ã€ã³ãã«ãšã³ãµãŒã®ä¿¡é Œæ§ãååã®ä¿¡é Œæ§ã«è»¢ç§»
- ã€ã³ãã«ãšã³ãµãŒã®åµé çãªã³ã³ãã³ãã«ããååã®é åçãªèšŽæ±
- ã€ã³ãã«ãšã³ãµãŒã®ãã©ãã¯ãŒãšã®ãšã³ã²ãŒãžã¡ã³ãã®åäž
ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ãæåãããããã«ã¯ããã©ã³ãã®äŸ¡å€èŠ³ãååã³ã³ã»ããã«åèŽããã€ã³ãã«ãšã³ãµãŒãéžå®ããé©åãªåæ¥é¢ä¿ãç¯ãããšãéèŠã§ãããŸããã€ã³ãã«ãšã³ãµãŒã®çºä¿¡å 容ãããã©ã³ãã®ã€ã¡ãŒãžãæãªããªããããååãªç®¡çãšèª¿æŽãå¿ èŠã§ãã
é£åæ¥çã§ã®ããºããŒã±ãã£ã³ã°ã¯ãååã®è©±é¡æ§ãé«ããSNSãã€ã³ãã«ãšã³ãµãŒã掻çšããããšã§ãçæéã§å€§ããªèªç¥æ¡å€§ãšå£²äžå¢å ãéæã§ããæå¹ãªææ³ã§ãããã ããããºããŒã±ãã£ã³ã°ã«ã¯äžæçãªå¹æãããªãå Žåããããããé·æçãªãã©ã³ãã£ã³ã°æŠç¥ãšäœµããŠå®æœããããšãæãŸããã§ãããããŸãããã¬ãã£ããªè©±é¡ãåºãŸããªã¹ã¯ã«ã泚æãå¿ èŠã§ããé©åãªæŠç¥ç«æ¡ãšå®è¡ã«ãããé£åãã©ã³ãã®äŸ¡å€åäžã«ã€ãªããŠããããšãéèŠã§ãã
é£åæ¥çã«ãããããºããŒã±ãã£ã³ã°ã®æ³šæç¹
ããºããŒã±ãã£ã³ã°ã«äŒŽããªã¹ã¯ãšå¯Ÿç
é£åæ¥çã§ããºããŒã±ãã£ã³ã°ãè¡ãéãããã€ãã®ãªã¹ã¯ãããããšãèªèããŠããå¿ èŠããããŸãããŸããé£åã«é¢ããæ å ±ã¯æ¶è²»è ã®å¥åº·ãšçŽçµããããã誀ã£ãæ å ±ãèªå€§åºåãæ¡æ£ããããšããã©ã³ãã€ã¡ãŒãžã®äœäžãä¿¡é Œæ§ã®åªå€±ã«ã€ãªããå¯èœæ§ããããŸããããºããŒã±ãã£ã³ã°ã§çºä¿¡ããæ å ±ã¯ãæ£ç¢ºæ§ãšä¿¡é Œæ§ãååã«ç¢ºä¿ããæ³ä»€éµå®ã培åºããããšãéèŠã§ãã
ãŸããé£åæ¥çã¯ç«¶äºãæ¿ãããä»ç€Ÿãšã®å·®å¥åãæ±ããããŸããããºããŒã±ãã£ã³ã°ã§è©±é¡ãåŒãã§ããé¡äŒŒååãç¶ã ãšç»å Žããäžæçãªå¹æã«çµãã£ãŠããŸããªã¹ã¯ããããŸãããã®ãããç¬èªæ§ãæ°èŠæ§ã®ããååéçºã«æ³šåããç¶ç¶çãªåªäœæ§ãç¯ãããšãå¿ èŠã§ãã
ããã«ãããºããŒã±ãã£ã³ã°ããã¬ãã£ããªæ¹åã«å±éãããªã¹ã¯ã«ã泚æãå¿ èŠã§ããSNSäžã§ã®çäžãæ¹å€çãªå£ã³ãã®æ¡æ£ã¯ããã©ã³ãã€ã¡ãŒãžã倧ããæããå¯èœæ§ããããŸãããªã¹ã¯ç®¡çäœå¶ãæŽããå±æ©å¯Ÿå¿ããã¥ã¢ã«ãæºåããŠããããšãéèŠã§ãã
å£ã³ã管çã®éèŠæ§ãšå¯Ÿå¿æ¹æ³
ããºããŒã±ãã£ã³ã°ã§ã¯ãå£ã³ããéèŠãªåœ¹å²ãæãããŸããããããå šãŠã®å£ã³ããããžãã£ããšã¯éããŸããããã¬ãã£ããªå£ã³ããåºãŸããšããã©ã³ãã€ã¡ãŒãžã®äœäžã売äžæžå°ã«ã€ãªããæãããããŸãããã®ãããå£ã³ãã®ç®¡çãšå¯Ÿå¿ã¯ãããºããŒã±ãã£ã³ã°ãæåãããäžã§æ¬ ãããŸããã
å£ã³ã管çã®ãã€ã³ãã¯ã以äžã®éãã§ãã
- å®æçãªå£ã³ãã®ã¢ãã¿ãªã³ã°ãšåæ
- ãã¬ãã£ããªå£ã³ããžã®è¿ éãªå¯Ÿå¿ãšçæ¯ãªå§¿å¢
- ããžãã£ããªå£ã³ãã®ä¿é²ãšãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®åäž
- ã€ã³ãã«ãšã³ãµãŒãšã®è¯å¥œãªé¢ä¿æ§ç¯ãšæ å ±å ±æ
ç¹ã«ãã¬ãã£ããªå£ã³ããžã®å¯Ÿå¿ã¯éèŠã§ããæ¹å€çãªæèŠã«çæ¯ã«è³ãåŸããæ¹åç¹ãæ確ã«ããäžå¯§ãªèª¬æãšå¯Ÿå¿ãå¿ãããããšãæ±ããããŸãããŸããããžãã£ããªå£ã³ãã奚å±ãããŠãŒã¶ãŒãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããããšã§ããã©ã³ããžã®å¥œæ床ãé«ããããšãã§ããŸãã
ããºããŒã±ãã£ã³ã°ã®é·æçãªå¹æãšç¶ç¶çãªåãçµã¿
ããºããŒã±ãã£ã³ã°ã¯äžæçãªè©±é¡æ§ã§å¹æãçºæ®ããŸãããé·æçãªãã©ã³ãæ§ç¯ã«ã¯é©ããªãå ŽåããããŸããããºã«ãã£ãŠç²åŸãã顧客ãç¶æãããªããŒãè³Œå ¥ã«ã€ãªããããã«ã¯ãç¶ç¶çãªããŒã±ãã£ã³ã°æŽ»åãå¿ èŠäžå¯æ¬ ã§ãã
ããºããŒã±ãã£ã³ã°ã§åŸãèªç¥åºŠã掻ããããã©ã³ãã®äŸ¡å€ã蚎æ±ãç¶ããããšãéèŠã§ããäŸãã°ã以äžã®ãããªåãçµã¿ãèããããŸãã
- ããºååãèµ·ç¹ãšããé¢é£ååã®éçºãšè²©å£²
- ããºå¹æã掻çšãããã©ã³ãã¹ããŒãªãŒã®åŒ·å
- 顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³åŒ·åã«ããé¢ä¿æ§ã®æ§ç¯
- ããºããŒã±ãã£ã³ã°ãšä»ã®ããŒã±ãã£ã³ã°ææ³ã®çµã¿åãã
ããºããŒã±ãã£ã³ã°ã¯ããããŸã§ãé·æçãªãã©ã³ãæŠç¥ã®äžç°ãšããŠäœçœ®ã¥ããå¿ èŠããããŸããäžéæ§ã®è©±é¡ã«é Œãã®ã§ã¯ãªããç¶ç¶çãªäŸ¡å€æäŸãšé¡§å®¢ãšã®ãšã³ã²ãŒãžã¡ã³ãåäžã«åªããããšããé£åãã©ã³ãã®æç¶çãªæé·ã«ã€ãªããã§ãããã
é£åæ¥çã«ãããããºããŒã±ãã£ã³ã°ã¯ã倧ããªå¹æãçºæ®ããäžæ¹ã§ãæ§ã ãªãªã¹ã¯ãšèª²é¡ã䌎ããŸããæ£ç¢ºãªæ å ±çºä¿¡ãå£ã³ã管çãé·æçãªèŠç¹ã§ã®ãã©ã³ãæ§ç¯ãªã©ãç·åçãªåãçµã¿ãæ±ããããŸããããºããŒã±ãã£ã³ã°ãæŠç¥çã«æŽ»çšããé£åãã©ã³ãã®äŸ¡å€åäžãšç«¶äºå匷åã«ã€ãªããŠããããšãéèŠã§ãã
ãŸãšã
é£åæ¥çã«ãããããºããŒã±ãã£ã³ã°ã¯ãçæéã§ååã®èªç¥åºŠãé«ãã売äžå¢å ãå®çŸããæå¹ãªææ³ã§ãããåæã«ãªã¹ã¯ã䌎ããŸããSNSãã€ã³ãã«ãšã³ãµãŒã掻çšãã話é¡æ§ã®ããååããã£ã³ããŒã³ãå±éããããšã§ãæ¶è²»è ã®èå³ãåŒãä»ããèªç¶ãªå£ã³ãã®æ¡æ£ãä¿é²ã§ããŸãããã ãã誀ã£ãæ å ±ãçäžãªã¹ã¯ã«ã¯ååãªæ³šæãå¿ èŠã§ãããŸããããºããŒã±ãã£ã³ã°ã¯äžæçãªå¹æã«çãŸãå Žåããããããé·æçãªãã©ã³ãã£ã³ã°æŠç¥ãšäœµããŠå®æœããããšãéèŠã§ããé£åãã©ã³ãã®äŸ¡å€åäžãšç«¶äºå匷åã®ããã«ãããºããŒã±ãã£ã³ã°ãæŠç¥çã«æŽ»çšããŠãããŸãããã