é茞æ¥çã§ã¯ã顧客ããŒã¿ã®æŽ»çšãéèŠãªèª²é¡ãšãªã£ãŠããŸããèªç©ºãééããã¹ãã¿ã¯ã·ãŒãªã©ãæ§ã ãªé茞ãµãŒãã¹ãæäŸããäŒæ¥ã«ãšã£ãŠã顧客äžäººã²ãšãã®ããŒãºãææ¡ããæé©ãªãµãŒãã¹ãæäŸããããšãæ±ããããŠããŸããããããèšå€§ãªé¡§å®¢ããŒã¿ãå¹æçã«ç®¡çã»æŽ»çšããã«ã¯ãããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®ç¥èãšå®è·µãäžå¯æ¬ ã§ããæ¬èšäºã§ã¯ãé茞æ¥çã«ãããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®éèŠæ§ãšããã®åãçµã¿æ¹ã«ã€ããŠåå¿è åãã«è§£èª¬ããŸããããŒã¿ã®åéããåæãæœçç«æ¡ãŸã§ã®äžé£ã®ããã»ã¹ãç解ãã顧客æºè¶³åºŠãšåçæ§ã®åäžã«ã€ãªããããã®ãã€ã³ããåŠã³ãŸãããã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãšã¯
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãšã¯ã顧客ããŒã¿ãåéã»åæããããã掻çšããŠããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ã»å®è¡ããããšã§ããé茞æ¥çã«ãããŠãã顧客æ å ±ãå¹æçã«ç®¡çã»æŽ»çšããããšã§ãããç確ãªããŒã±ãã£ã³ã°æœçãå±éããããšãå¯èœãšãªããŸãã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®å®çŸ©
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã¯ã顧客ããŒã¿ãäœç³»çã«åéã»èç©ããåæã»æŽ»çšããããšã§ãåã ã®é¡§å®¢ã®ããŒãºãç¹æ§ã«åãããããŒã±ãã£ã³ã°æŽ»åãè¡ãããšãæããŸããå ·äœçã«ã¯ä»¥äžã®ãããªåãçµã¿ãå«ãŸããŸãã
- 顧客æ å ±ã®åéãšäžå 管ç
- 顧客ã»ã°ã¡ã³ããŒã·ã§ã³ãšåæ
- ããŒãœãã©ã€ãºãããã³ãã¥ãã±ãŒã·ã§ã³
- 顧客ãã€ã€ã«ãã£ã®åäžæœç
- ããŒã±ãã£ã³ã°ROIã®æž¬å®ãšæ¹å
é茞æ¥çã§ã¯ãä¹å®¢æ å ±ãå©çšå±¥æŽãåãåããå 容ãªã©ã®èšå€§ãªããŒã¿ãæ¥ã èç©ãããŠããŸãããããã®ããŒã¿ãé©åã«ç®¡çã»åæããããŒã±ãã£ã³ã°ã«æŽ»ããããšãéèŠã§ãã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®ç®ç
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®äž»ãªç®çã¯ã以äžã®éãã§ãã
- 顧客æºè¶³åºŠã®åäž
- 顧客ãã€ã€ã«ãã£ã®åŒ·å
- åçæ§ã®æ¹å
- ããŒã±ãã£ã³ã°æœçã®æé©å
顧客äžäººã²ãšãã®ããŒãºãå奜ãç解ããæé©ãªãµãŒãã¹ãæäŸããããšã§ã顧客æºè¶³åºŠãé«ããããšãã§ããŸãã
顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ·±ããé·æçãªé¢ä¿æ§ãæ§ç¯ããããšã§ããªããŒãå©çšãå£ã³ãæšå¥šãä¿é²ã§ããŸãã
顧客ã»ã°ã¡ã³ãããšã®å©çè²¢ç®åºŠãåæããé«äŸ¡å€é¡§å®¢ãžã®æœçã匷åããããšã§ãåçæ§ãåäžãããããšãã§ããŸãã
ããŒã¿ã«åºã¥ããŠããŒã±ãã£ã³ã°æœçã®å¹æã枬å®ã»æ€èšŒããPDCAãµã€ã¯ã«ãåãããšã§ãããå¹ççã»å¹æçãªããŒã±ãã£ã³ã°ãå¯èœãšãªããŸãã
é茞æ¥çã§ã¯ã顧客ããŒã¿ã掻çšããŠããµãŒãã¹å質ã®åäžãã¿ãŒã²ãã£ã³ã°åºåããã€ãããã¯ãã©ã€ã·ã³ã°ãªã©ã®æœçãå®æœããããšã§ã競äºåªäœæ§ã確ç«ããããšãã§ããŸãã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®åºæ¬çãªä»çµã¿
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®åºæ¬çãªä»çµã¿ã¯ã以äžã®4ã€ã®ã¹ãããã§æ§æãããŠããŸãã
ã¹ããã | å 容 |
---|---|
1. ããŒã¿ã®åé | 顧客æ å ±ãååŒå±¥æŽãåãåããå 容ãªã©ã®ããŒã¿ãåéããããŒã¿ããŒã¹ã«èç©ããŸãã |
2. ããŒã¿ã®åæ | åéããããŒã¿ãåæãã顧客ã»ã°ã¡ã³ããŒã·ã§ã³ã賌買è¡ååæãé¢å顧客ã®äºæž¬ãªã©ãè¡ããŸãã |
3. æœçã®ç«æ¡ã»å®è¡ | åæçµæã«åºã¥ããŠãåã ã®é¡§å®¢ã«æé©åãããããŒã±ãã£ã³ã°æœçãç«æ¡ã»å®è¡ããŸãã |
4. å¹æ枬å®ãšæ¹å | æœçã®å¹æã枬å®ããPDCAãµã€ã¯ã«ãåãããšã§ãç¶ç¶çãªæ¹åãå³ããŸãã |
é茞æ¥çã§ã¯ãä¹å®¢æ å ±ãäºçŽããŒã¿ãGPSæ å ±ãªã©ã®å€æ§ãªããŒã¿ãœãŒã¹ã掻çšããããšãå¯èœã§ãããããã®ããŒã¿ãçµ±åã»åæããéèŠäºæž¬ããã€ãããã¯ãã©ã€ã·ã³ã°ãããŒãœãã©ã€ãºãããã¬ã³ã¡ã³ããŒã·ã§ã³ãªã©ã«æŽ»çšããããšã§ã顧客æºè¶³åºŠãšåçæ§ã®äž¡ç«ãå³ãããšãã§ããŸãã
ãã ããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãå®è·µããããã«ã¯ãããŒã¿ã®é©åãªç®¡çäœå¶ãã»ãã¥ãªãã£å¯Ÿçãåæã¹ãã«ãæã£ã人æã®ç¢ºä¿ãªã©ãæ§ã ãªèª²é¡ãã¯ãªã¢ããå¿ èŠããããŸãããŸãã顧客ã®ãã©ã€ãã·ãŒã«é æ ®ããé©åãªæ å ±ã®åãæ±ãã培åºããããšãéèŠã§ãã
é茞æ¥çã«ãããŠããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãæåãããããã«ã¯ãçµå¶å±€ã®ãªãŒããŒã·ããã®ããšãå šç€Ÿçãªåãçµã¿ãšããŠããŒã¿æŽ»çšæåãéžæããŠããããšãæ±ããããŸãããããŠãåéããããŒã¿ãé©åã«åæã»æŽ»çšãã顧客䟡å€ã®åäžãšããžãã¹ã®æé·ã«ã€ãªããŠããããšãèèŠã§ãã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã¯ãé茞æ¥çã«ãããããŒã±ãã£ã³ã°ã®éèŠãªæ±ã®äžã€ã§ãããä»åŸããã®éèŠæ§ã¯ãŸããŸãé«ãŸã£ãŠããã§ãããã顧客ããŒã¿ãæŠç¥çã«æŽ»çšãã競äºåã®ããé茞ãµãŒãã¹ãæäŸããŠããããšããæ¥çã®çºå±ã«äžå¯æ¬ ã ãšèšããŸãã
é茞æ¥ã«ãããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®éèŠæ§
é茞æ¥çã¯ãèªç©ºãééããã¹ãã¿ã¯ã·ãŒããã©ãã¯ãªã©ã人ãç©ã®èŒžéãæ ãéèŠãªç£æ¥ã§ããè¿å¹Žãããžã¿ã«æè¡ã®é²æ©ã«äŒŽããé茞æ¥çã§ãããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®éèŠæ§ãå¢ããŠããŸããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãå¹æçã«æŽ»çšããããšã§ã顧客æºè¶³åºŠã®åäžãåçæ§ã®æ¹åã競äºåã®åŒ·åãªã©ãæåŸ ã§ããŸãã
é茞æ¥ã®ç¹æ§ãšããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®èŠªåæ§
é茞æ¥ã¯ã以äžã®ãããªç¹æ§ãæã£ãŠãããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãšã®èŠªåæ§ãé«ããšèšããŸãã
- 倧éã®é¡§å®¢ããŒã¿ãçºçãã
- 顧客ãšã®æ¥ç¹ãå€ã
- ãµãŒãã¹æ¹åã®äœå°ã倧ãã
- éèŠäºæž¬ãéèŠã§ãã
é茞ãµãŒãã¹ãå©çšãã顧客ã¯å€ããäºçŽæ å ±ãä¹è»å±¥æŽãåãåããå 容ãªã©ã倧éã®ããŒã¿ãæ¥ã èç©ãããŸãã
äºçŽæãä¹è»æãã¢ãã¿ãŒãµãŒãã¹ãªã©ã顧客ãšã®æ¥ç¹ãå€ãããã顧客ããŒã¿ãåéããæ©äŒãè±å¯ã«ãããŸãã
顧客ããŒã¿ãåæããããšã§ããµãŒãã¹ã®æ¹åç¹ãèŠåºãã顧客æºè¶³åºŠãé«ããããšãã§ããŸãã
茞ééèŠãç確ã«äºæž¬ããããšã§ãå¹ççãªéè¡èšç»ã®ç«æ¡ããã€ãããã¯ãã©ã€ã·ã³ã°ãå¯èœãšãªããŸãã
ãã®ããã«ãé茞æ¥çã¯ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã掻çšããããšã§ãæ§ã ãªã¡ãªãããåŸãããšãã§ããŸãã
é茞æ¥ã«ããã顧客ããŒã¿ã®æŽ»çšæ¹æ³
é茞æ¥çã§ã¯ã以äžã®ãããªé¡§å®¢ããŒã¿ã®æŽ»çšæ¹æ³ãèããããŸãã
- 顧客ã»ã°ã¡ã³ããŒã·ã§ã³
- éèŠäºæž¬ãšãã€ãããã¯ãã©ã€ã·ã³ã°
- ã¬ã³ã¡ã³ããŒã·ã§ã³
- ãã£ãŒã³äºæž¬ãšé²æ¢
- ãã£ã³ããŒã³å¹æã®æž¬å®
顧客ãå©çšé »åºŠãç®çã幎霢ãªã©ã®å±æ§ã§åé¡ããã»ã°ã¡ã³ãããšã«ããŒãœãã©ã€ãºãããã¢ãããŒããè¡ããŸãã
éå»ã®å©çšããŒã¿ãåæããææ¥ãæé垯ã倩åãªã©ã®èŠå ãèæ ®ããŠãæé©ãªäŸ¡æ Œèšå®ãè¡ããŸãã
顧客ã®å©çšå±¥æŽãããŒãºã«åºã¥ããŠãæé©ãªé茞ãµãŒãã¹ãç®çå°ãä»åž¯ãµãŒãã¹ãªã©ãææ¡ããŸãã
å©çšé »åºŠã®äœäžãªã©ã顧客ã®é¢åãµã€ã³ãæ©æã«æ€ç¥ããé©åãªãªãã³ã·ã§ã³æœçãå®æœããŸãã
ããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã®å¹æãã顧客ããŒã¿ãçšããŠå®éçã«æž¬å®ããPDCAãµã€ã¯ã«ãåããŸãã
ãããã®æŽ»çšæ¹æ³ãéããŠãé茞æ¥çã¯é¡§å®¢äžäººã²ãšãã®ããŒãºã«åããããã现ãããªãµãŒãã¹ãæäŸãã顧客æºè¶³åºŠãšåçæ§ã®åäžãå³ãããšãã§ããŸãã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã«ããé茞æ¥ã®ç«¶äºå匷å
é茞æ¥çã¯ç«¶äºãæ¿ãããä»ç€Ÿãšã®å·®å¥åãéèŠãªèª²é¡ãšãªã£ãŠããŸããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãæŠç¥çã«æŽ»çšããããšã§ã以äžã®ãããªç«¶äºåã®åŒ·åãæåŸ ã§ããŸãã
- 顧客ãã€ã€ã«ãã£ã®åäž
- ããŒãºã«åã£ãæ°ãµãŒãã¹ã®éçº
- ãªãã¬ãŒã·ã§ã³ã®å¹çå
- ããŒã±ãã£ã³ã°ROIã®æ¹å
ããŒãœãã©ã€ãºããããµãŒãã¹ãç¹å žã®æäŸã«ããã顧客ãšã®é·æçãªé¢ä¿æ§ãæ§ç¯ã§ããŸãã
顧客ããŒã¿ã®åæããæœåšçãªããŒãºãçºæããæ°ããªé茞ãµãŒãã¹ãä»åž¯ãµãŒãã¹ãéçºã§ããŸãã
éèŠäºæž¬ã«åºã¥ãæé©ãªéè¡èšç»ã®ç«æ¡ãããã€ãããã¯ãã©ã€ã·ã³ã°ã«ããåç管çã®é«åºŠåãå¯èœãšãªããŸãã
ããŒã¿ããªãã³ãªããŒã±ãã£ã³ã°æœçã®å®æœã«ããããã£ã³ããŒã³ã®å¹çæ§ãæè³å¯Ÿå¹æãé«ããããšãã§ããŸãã
é茞æ¥çã«ãããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã¯ãåãªãããŒã¿æŽ»çšã«çãŸãããããžãã¹æŠç¥ã®äžæ žãæ ãéèŠãªåãçµã¿ã§ãã顧客ããŒã¿ã軞ãšããããŒã±ãã£ã³ã°ã®æšé²ããé茞æ¥ã®ç«¶äºåªäœæ§ãå·Šå³ãããšèšã£ãŠãéèšã§ã¯ãããŸããã
ãã ããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®å®è·µã«ã¯ãããŒã¿åéã»ç®¡çã®ä»çµã¿äœãããåæ人æã®è²æããã©ã€ãã·ãŒä¿è·ãžã®é æ ®ãªã©ãæ§ã ãªèª²é¡ãããããšãäºå®ã§ãããããã®èª²é¡ãã¯ãªã¢ããå šç€ŸçãªããŒã¿æŽ»çšæåãéžæããŠããããšããé茞æ¥çã«ãããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®æåã®éµãæ¡ã£ãŠããŸãã
ä»åŸãããžã¿ã«æè¡ã®ãããªãé²æ©ã«ãããé茞æ¥çã«ãããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®éèŠæ§ã¯äžå±€é«ãŸã£ãŠããã§ãããã顧客ããŒã¿ãå¹æçã«æŽ»çšããåã ã®é¡§å®¢ã«æé©åããããµãŒãã¹ãæäŸããŠããããšããé茞æ¥çã®çºå±ã«äžå¯æ¬ ã ãšèšããŸããé茞æ¥çã®äŒæ¥ã«ã¯ãããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãçµå¶æŠç¥ã®äžå¿ã«æ®ããç¶ç¶çãªæ¹åãå³ã£ãŠããããšãæ±ããããŠããŸãã
é茞æ¥ã§ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãå§ããããã®ã¹ããã
é茞æ¥çã§ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãæåãããããã«ã¯ãæŠç¥çãªèšç»ç«æ¡ãšå®è¡ãäžå¯æ¬ ã§ãã以äžã«ãããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãå§ããããã®äž»èŠãªã¹ãããã解説ããŸãã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®èšç»ç«æ¡
ãŸããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®ç®çãšç®æšãæ確ã«èšå®ããããšãéèŠã§ãã顧客æºè¶³åºŠã®åäžãåçæ§ã®æ¹åã競äºåã®åŒ·åãªã©ãå ·äœçãªç®æšãå®ããŸãããããããŠããã®ç®æšéæã®ããã«å¿ èŠãªããŒã¿ã®çš®é¡ã掻çšæ¹æ³ãäœå¶ã¥ãããªã©ãæ€èšããŸãã
èšç»ç«æ¡ã®éã«ã¯ã以äžã®ç¹ã«çæããŠãã ããã
- çŸç¶ã®èª²é¡ãšæ¹åã®æ¹åæ§ãæããã«ãã
- ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®äºç®ãšäººå¡ã確ä¿ãã
- ããŒã¿ã®åéã»ç®¡çã»åæã®ããã®æè¡çãªåºç€ãæŽåãã
- æ³èŠå¶ããã©ã€ãã·ãŒä¿è·ãžã®å¯Ÿå¿æ¹æ³ãæ€èšãã
綿å¯ãªèšç»ç«æ¡ããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®æåŠãå·Šå³ããŸããç®çãšç®æšãæ確ã«ãããããå®çŸããããã®éçããã£ãããšæãããšãèèŠã§ãã
顧客ããŒã¿ã®åéãšç®¡çæ¹æ³
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®åºç€ãšãªãã®ãã顧客ããŒã¿ã®åéãšç®¡çã§ããé茞æ¥çã§ã¯ãäºçŽæ å ±ãä¹è»å±¥æŽãåãåããå 容ãªã©ãæ§ã ãªããŒã¿ãçºçããŸãããããã®ããŒã¿ãå¹ççã«åéããäžå çã«ç®¡çããä»çµã¿ãæ§ç¯ããŸãããã
顧客ããŒã¿ã®åéã»ç®¡çã«ãããçæç¹ã¯ä»¥äžã®éãã§ãã
- ããŒã¿åéã®ç®çãšç¯å²ãæ確ã«ãã
- ããŒã¿ã®æ£ç¢ºæ§ãšææ°æ§ãç¶æãã
- ããŒã¿ã®ä¿è·ãšã»ãã¥ãªãã£å¯Ÿçã培åºãã
- ããŒã¿ã®çµ±åãšäžå 管çãå®çŸãã
- ããŒã¿æŽ»çšã®ããã®ã«ãŒã«ãšããã»ã¹ãå®ãã
ç¹ã«ãå人æ å ±ã®åãæ±ãã«ã¯çŽ°å¿ã®æ³šæãå¿ èŠã§ããé¢é£æ³èŠã®éµå®ã¯ãã¡ããã顧客ã®ãã©ã€ãã·ãŒã«é æ ®ããé©åãªããŒã¿ç®¡çãæ±ããããŸããä¿¡é Œã§ããããŒã¿ç®¡çäœå¶ã®æ§ç¯ããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®åå°ãšãªããŸãã
ããŒã¿åæãšæŽ»çšã®ããã®äœå¶ã¥ãã
åéããããŒã¿ã掻çšããããŒã±ãã£ã³ã°æœçã«çµã³ã€ããããã«ã¯ãããŒã¿åæã®ã¹ãã«ãšäœå¶ãäžå¯æ¬ ã§ããåã«ããŒã¿ãéããã ãã§ãªãããããã顧客ã®è¡åãããŒãºãèªã¿åããæœçã«åæ ãããå¿ èŠããããŸãã
ããŒã¿åæãšæŽ»çšã®ããã®äœå¶ã¥ããã«ãããŠã¯ã以äžã®ç¹ããã€ã³ããšãªããŸãã
- ããŒã¿åæã®ç®çãšèª²é¡ãæ確åãã
- åæã«å¿ èŠãªã¹ãã«ã»ãããæã£ã人æã確ä¿ã»è²æãã
- åæããŒã«ãšç°å¢ãæŽåãã
- ããŒã±ãã£ã³ã°æœçç«æ¡ã®ããã»ã¹ã確ç«ãã
- æœçã®å¹ææ€èšŒãšPDCAãµã€ã¯ã«ãåãä»çµã¿ãäœã
ç¹ã«ãåæ人æã®ç¢ºä¿ãšè²æã¯éèŠãªèª²é¡ã§ãã瀟å ã«ããŒã¿ãµã€ãšã³ãã£ã¹ããè²ãŠãããå€éšã®å°é家ãšé£æºããããèªç€Ÿã®ç¶æ³ã«åãããæ¹çãè¬ããå¿ èŠããããŸãã
ãŸããããŒã¿åæã®çµæãããŒã±ãã£ã³ã°æœçã«æŽ»ããããã«ã¯ã瀟å ã®é¢é£éšçœ²ãšã®é£æºãæ¬ ãããŸãããããŒã¿æŽ»çšãæšé²ããçµç¹æåã®éžæãšãå šç€Ÿçãªååäœå¶ã®æ§ç¯ãæ±ããããŸãã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã¯ãåãªãããŒã¿åæã«çãŸããããããææ決å®ãæœçç«æ¡ã«æŽ»ããããšãéèŠã§ãããã®ããã®äœå¶ã¥ããã«æ³šåããããšããé茞æ¥çã§ã®ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®æåã®éµãæ¡ã£ãŠãããšèšããã§ãããã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã¯äžæäžå€ã§å®çŸã§ãããã®ã§ã¯ãããŸããããããã顧客ããŒã¿ãå¹æçã«æŽ»çšããããšããé茞æ¥çã«ããã競äºåªäœæ§ã®æºæ³ãšãªãããšã¯ééããããŸãããæŠç¥çãªèšç»ç«æ¡ãé©åãªããŒã¿ç®¡çãåæäœå¶ã®æ§ç¯ãªã©ãäžæ©äžæ©çå®ã«åãçµã¿ãé²ããŠããããšãèèŠã§ãã
ããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã«èµãåãããšã¯ãé茞æ¥çã®äŒæ¥ã«ãšã£ãŠå€§ããªè»¢æç¹ãšãªãã§ããããããããããã¯é¡§å®¢æºè¶³åºŠã®åäžãšåçæ§ã®æ¹åãã²ããŠã¯äŒæ¥ã®æç¶çãªæé·ã«ã€ãªããéèŠãªäžæã§ãã顧客ããŒã¿ãšããè³ç£ãæ倧éã«æŽ»ããã競äºã«åã¡æããŠããããšããããããã®é茞æ¥çã«ã¯æ±ããããŠããŸãã
ãŸãšã
é茞æ¥çã«ãããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã¯ã顧客ããŒã¿ãåéã»åæããããŒãœãã©ã€ãºããããµãŒãã¹ãæäŸããããšã§ã顧客æºè¶³åºŠãšåçæ§ã®åäžãå®çŸããŸãã倧éã®é¡§å®¢ããŒã¿ãçºçãããµãŒãã¹æ¹åã®äœå°ã倧ããé茞æ¥çã§ã¯ãããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ã®æŽ»çšã競äºå匷åã«çŽçµããŸããã»ã°ã¡ã³ããŒã·ã§ã³ãéèŠäºæž¬ãã¬ã³ã¡ã³ããŒã·ã§ã³ãªã©ãããŒã¿ã掻çšããæœçã«ãããããŒãºã«åã£ããµãŒãã¹ã®éçºããªãã¬ãŒã·ã§ã³ã®å¹çåãå¯èœãšãªããŸããããŒã¿ããŒã¹ããŒã±ãã£ã³ã°ãå§ããã«ã¯ãç®çãšç®æšã®èšå®ãããŒã¿åéã»ç®¡çäœå¶ã®æ§ç¯ãåæã®ããã®äººæè²æãéµãšãªããŸãã顧客ããŒã¿ãæŠç¥çã«æŽ»çšããããžãã¹ãé²åãããããšããé茞æ¥çã®çºå±ã«äžå¯æ¬ ã§ãã