å»çæ¥çã§ã¯ãæ£è äžå¿ã®å»çãµãŒãã¹ãæäŸããããã«ãããŒã±ãã£ã³ã°æŠç¥ã®éèŠæ§ãé«ãŸã£ãŠããŸããããã§æ³šç®ãããŠããã®ãã4Cåæã掻çšããå»ççµå¶æŠç¥ã§ãã4Cåæã¯ãæ£è ã®ããŒãºãç確ã«æããå¹æçãªããŒã±ãã£ã³ã°æœçãç«æ¡ããããã®æçšãªãã¬ãŒã ã¯ãŒã¯ãšãªããŸããããããå»çæ¥çç¹æã®èª²é¡ãããã4Cåæãé©åã«æŽ»çšããããã«ã¯ãååãªç解ãšæŠç¥çãªã¢ãããŒããæ±ããããŸãã
å»çæ¥ã«ããã4Cåæãšã¯
å»çæ¥çã¯ãæ£è äžå¿ã®å»çãµãŒãã¹ãæäŸããããã«ãããŒã±ãã£ã³ã°æŠç¥ãé©åã«ç«æ¡ããå®è¡ããããšãæ±ããããŠããŸãããã®ããã®ããŒã«ãšããŠã4Cåæã泚ç®ãããŠããŸãã4Cåæã¯ãå»çæ¥çã®ç¹æ§ãèžãŸããäžã§ãæ£è ã®ããŒãºãç確ã«æããå¹æçãªããŒã±ãã£ã³ã°æœçãå®æœããããã®æ çµã¿ãæäŸããŸãã
4Cåæã®åºæ¬æŠå¿µãšç®ç
4Cåæã¯ãããŒã±ãã£ã³ã°ã®4ã€ã®èŠçŽ ã§ãããCustomerïŒé¡§å®¢ïŒããCostïŒã³ã¹ãïŒããConvenienceïŒå©äŸ¿æ§ïŒããCommunicationïŒã³ãã¥ãã±ãŒã·ã§ã³ïŒããåæããããšã§ãäŒæ¥ãæäŸããååããµãŒãã¹ã®ç«¶äºåãè©äŸ¡ããæ¹åç¹ãæããã«ããããã®ãã¬ãŒã ã¯ãŒã¯ã§ãã4Cåæã®ç®çã¯ä»¥äžã®éãã§ãã
- 顧客ã®ããŒãºãè¡åãã¿ãŒã³ãç解ããç確ãªã¿ãŒã²ãã£ã³ã°ãè¡ã
- ã³ã¹ãæ§é ãæé©åããäŸ¡æ Œç«¶äºåãé«ãã
- 顧客ã«ãšã£ãŠã®å©äŸ¿æ§ãåäžãããæºè¶³åºŠãäžãã
- å¹æçãªã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ãç«æ¡ãããã©ã³ã䟡å€ãé«ãã
å»çæ¥çã«4Cåæãé©çšããæ矩
å»çæ¥çã¯ãä»ã®æ¥çãšã¯ç°ãªãç¹æ§ãæã£ãŠããŸããäŸãã°ãæ£è ãšå»çæ©é¢ã®é¢ä¿ã¯ãäžè¬çãªäŒæ¥ãšé¡§å®¢ã®é¢ä¿ãšã¯ç°ãªããä¿¡é Œé¢ä¿ã«åºã¥ããŠããŸãããŸããå»çãµãŒãã¹ã®äŸ¡æ Œèšå®ã¯ãä¿éºå¶åºŠã®åœ±é¿ãåãããããèªç±ã«æ±ºãããããã®ã§ã¯ãããŸãããããã«ãå»çæ©é¢ãžã®ã¢ã¯ã»ã¹ã®å©äŸ¿æ§ã¯ãæ£è ã®æºè¶³åºŠã«å€§ããªåœ±é¿ãäžããŸãã
ãã®ãããªå»çæ¥çã®ç¹æ§ãèžãŸããäžã§ã4Cåæãé©çšããããšã§ã以äžã®ãããªæ矩ããããŸãã
- æ£è äžå¿ã®å»çãµãŒãã¹ãæäŸããããã®æéãåŸããã
- å»çæ©é¢ã®åŒ·ã¿ãšåŒ±ã¿ãæ確åããå·®å¥åæŠç¥ãç«æ¡ã§ãã
- å»çãµãŒãã¹ã®è³ªã®åäžãšçµå¶ã®å¹çåãäž¡ç«ã§ãã
- å»çæ©é¢ã®ãã©ã³ã䟡å€ãé«ããæ£è ããã®ä¿¡é Œãç²åŸã§ãã
4Cåæã®4ã€ã®èŠçŽ : Customer, Cost, Convenience, Communication
4Cåæã®4ã€ã®èŠçŽ ã«ã€ããŠãå»çæ¥çã«é©çšããå Žåã®å ·äœçãªå 容ãèŠãŠãããŸãããã
èŠçŽ | å 容 |
---|---|
CustomerïŒé¡§å®¢ïŒ |
|
CostïŒã³ã¹ãïŒ |
|
ConvenienceïŒå©äŸ¿æ§ïŒ |
|
CommunicationïŒã³ãã¥ãã±ãŒã·ã§ã³ïŒ |
|
以äžã®ããã«ã4Cåæãå»çæ¥çã«é©çšããããšã§ãæ£è äžå¿ã®å»çãµãŒãã¹ãæäŸããããã®å ·äœçãªæéãåŸãããšãã§ããŸããå»çæ©é¢ã¯ã4Cåæã®æ çµã¿ã掻çšããªãããèªãã®åŒ·ã¿ã掻ãããå·®å¥åæŠç¥ãç«æ¡ããæ£è æºè¶³åºŠã®åäžãšçµå¶ã®å¹çåãå³ãããšãæ±ããããŸãã
ãŸãã4Cåæã¯ãå»çæ©é¢ã ãã§ãªããå»çé¢é£äŒæ¥ã«ãšã£ãŠãæçšãªããŒã«ãšãªããŸããäŸãã°ãå»çæ©åšã¡ãŒã«ãŒã¯ã4CåæãéããŠãå»çæ©é¢ãæ£è ã®ããŒãºãç確ã«æãã競äºåã®ãã補åéçºãè¡ãããšãã§ããŸãã補è¬äŒç€Ÿã¯ã4Cåæã掻çšããŠãå»çæ©é¢ãæ£è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ãç«æ¡ããèªç€Ÿè£œåã®äŸ¡å€ãå¹æçã«äŒããããšãã§ããŸãã
å»çæ¥çã«ãããããŒã±ãã£ã³ã°ã®éèŠæ§ã¯ãä»åŸãŸããŸãé«ãŸã£ãŠããããšãäºæ³ãããŸãã4Cåæã¯ãå»çæ¥çã®ãã¬ã€ã€ãŒããæ£è äžå¿ã®å»çãµãŒãã¹ãæäŸããæç¶çãªæé·ãå®çŸããããã®åŒ·åãªããŒã«ãšãªãã§ããããå»çæ©é¢ãå»çé¢é£äŒæ¥ã¯ã4Cåæã®æ çµã¿ã掻çšããªãããèªãã®ããŒã±ãã£ã³ã°æŠç¥ã磚ããå»çæ¥çã®çºå±ã«è²¢ç®ããŠããããšãæåŸ ãããŸãã
å»çæ¥çã®CustomerïŒé¡§å®¢ïŒåæ
å»çæ¥çã«ãããŠã顧客ïŒæ£è ïŒãç解ããããšã¯éåžžã«éèŠã§ãã4Cåæã®äžã§ããCustomerïŒé¡§å®¢ïŒåæã¯ãæ£è äžå¿ã®å»çãµãŒãã¹ãæäŸããããã®åºç€ãšãªããŸããå»çæ©é¢ãæ£è ã®ããŒãºãè¡åãã¿ãŒã³ãç確ã«ææ¡ããã¿ãŒã²ãããšãªã顧客局ãæ確ã«ããããšã§ãããå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããããšãã§ããŸãã
æ£è ã®ããŒãºãšè¡åãã¿ãŒã³ã®ç解
æ£è ã®ããŒãºãšè¡åãã¿ãŒã³ãç解ããããšã¯ãå»çãµãŒãã¹ã®å質åäžãšæ£è æºè¶³åºŠã®åäžã«ã€ãªãããŸããæ£è ã®ããŒãºã¯ãçŸæ£ã®çš®é¡ãéç床ã幎霢ãæ§å¥ãã©ã€ãã¹ã¿ã€ã«ãªã©ã«ãã£ãŠç°ãªããŸãããŸããæ£è ã®è¡åãã¿ãŒã³ã¯ãçç¶ã®åºçŸããå»çæ©é¢ã®éžæãå蚺ãæ²»çãã¢ãã¿ãŒã±ã¢ã«è³ããŸã§ã®äžé£ã®æµãã®äžã§åœ¢æãããŸãã
æ£è ã®ããŒãºãšè¡åãã¿ãŒã³ãç解ããããã«ã¯ã以äžã®ãããªåãçµã¿ãå¿ èŠã§ãã
- æ£è æºè¶³åºŠèª¿æ»ã®å®æœ
- æ£è ããã®ãã£ãŒãããã¯ã®åéãšåæ
- å»çã¹ã¿ããã«ããæ£è ãšã®å¯Ÿè©±ãšèŠ³å¯
- æ£è ã®çŸæ£ãæ²»çã«é¢ããæ å ±ã®åéãšåæ
- æ£è ã®ææ決å®ããã»ã¹ã®ç解
ãããã®åãçµã¿ãéããŠåŸãããæ å ±ãåæããæ£è ã®ããŒãºãè¡åãã¿ãŒã³ãæããã«ããããšã§ãå»çãµãŒãã¹ã®æ¹åç¹ãæ°ããªãµãŒãã¹ã®éçºã«ã€ãªããããšãã§ããŸãã
ã¿ãŒã²ãã顧客ã®èšå®ãšãã«ãœãäœæ
å»çæ©é¢ãæäŸãããµãŒãã¹ã¯ããã¹ãŠã®æ£è ã«å¯ŸããŠåãããã«é©çšãããããã§ã¯ãããŸãããæ£è ã®å¹Žéœ¢ãæ§å¥ãçŸæ£ãã©ã€ãã¹ã¿ã€ã«ãªã©ã«ãã£ãŠãæ±ãããããµãŒãã¹ãæ å ±ã¯ç°ãªããŸãããã®ãããå»çæ©é¢ã¯ãèªããæäŸãããµãŒãã¹ã«æãé©ããã¿ãŒã²ãã顧客ãèšå®ããå¿ èŠããããŸãã
ã¿ãŒã²ãã顧客ã®èšå®ã«ã¯ã以äžã®ãããªã¹ããããå¿ èŠã§ãã
- èªé¢ã®åŒ·ã¿ãšç¹åŸŽã®æ確å
- æäŸå¯èœãªå»çãµãŒãã¹ã®æŽç
- æ£è ã®ã»ã°ã¡ã³ããŒã·ã§ã³
- åã»ã°ã¡ã³ãã®ç¹åŸŽãšããŒãºã®åæ
- ã¿ãŒã²ãã顧客ã®éžå®
ã¿ãŒã²ãã顧客ãèšå®ããåŸã¯ããã«ãœããäœæããããšãå¹æçã§ãããã«ãœããšã¯ãã¿ãŒã²ãã顧客ã®å žåçãªäººç©åãå ·äœçã«æåãããã®ã§ãã幎霢ãæ§å¥ãè·æ¥ã家ææ§æãã©ã€ãã¹ã¿ã€ã«ãå¥åº·ç¶æ ãå»çãµãŒãã¹ã«å¯ŸããæåŸ ãªã©ã詳现ã«èšå®ããããšã§ããããªã¢ãªãã£ã®ããããŒã±ãã£ã³ã°æœçãç«æ¡ããããšãã§ããŸãã
顧客ã»ã°ã¡ã³ããŒã·ã§ã³ã®éèŠæ§
顧客ã»ã°ã¡ã³ããŒã·ã§ã³ãšã¯ã顧客ãç¹å®ã®åºæºã«åºã¥ããŠã°ã«ãŒãåãããããšã§ããå»çæ¥çã«ãããŠã¯ãæ£è ã®çŸæ£ãéç床ã幎霢ãæ§å¥ãã©ã€ãã¹ã¿ã€ã«ãªã©ãåºæºã«ãã»ã°ã¡ã³ããŒã·ã§ã³ãè¡ãããšãäžè¬çã§ãã顧客ã»ã°ã¡ã³ããŒã·ã§ã³ãè¡ãããšã§ã以äžã®ãããªã¡ãªããããããŸãã
- æ£è ã®ããŒãºã«åãããå»çãµãŒãã¹ã®æäŸãå¯èœã«ãªã
- ããŒã±ãã£ã³ã°æœçã®å¹æãé«ããããšãã§ãã
- å»çè³æºã®é©åãªé åã«ã€ãªãã
- æ£è ãšã®ä¿¡é Œé¢ä¿ã®æ§ç¯ã«åœ¹ç«ã€
äŸãã°ãé«éœ¢è åãã®å»çãµãŒãã¹ãšå°å ç§ã®å»çãµãŒãã¹ã§ã¯ãæ±ããããå 容ã倧ããç°ãªããŸãã顧客ã»ã°ã¡ã³ããŒã·ã§ã³ãè¡ãããšã§ãããããã®ã»ã°ã¡ã³ãã«é©ãããµãŒãã¹ãæäŸããããšãã§ããŸãããŸããã»ã°ã¡ã³ãããšã«ç°ãªãã³ãã¥ãã±ãŒã·ã§ã³æ段ãçšããããšã§ãããå¹æçãªæ å ±çºä¿¡ãå¯èœã«ãªããŸãã
顧客ã»ã°ã¡ã³ããŒã·ã§ã³ã¯ãå»çæ©é¢ã®çµå¶æŠç¥ã«ã倧ããªåœ±é¿ãäžããŸããéãããå»çè³æºãå¹æçã«æŽ»çšããããã«ã¯ãèªé¢ã匷ã¿ãæã€ã»ã°ã¡ã³ãã«æ³šåããããšãéèŠã§ãããŸããã»ã°ã¡ã³ãããšã®åçæ§ãåæããããšã§ãçµå¶ã®å¹çåãå³ãããšãã§ããŸãã
å»çæ¥çã«ãããŠã¯ã顧客ã§ããæ£è ãšã®ä¿¡é Œé¢ä¿ãäœãããéèŠã§ãã顧客ã»ã°ã¡ã³ããŒã·ã§ã³ãéããŠæ£è ã®ããŒãºãç確ã«ææ¡ããããããã®ã»ã°ã¡ã³ãã«åããããµãŒãã¹ãæäŸããããšã§ãæ£è ãšã®ä¿¡é Œé¢ä¿ãç¯ãããšãã§ããŸãããã®ãããªåãçµã¿ã¯ãæ£è æºè¶³åºŠã®åäžã ãã§ãªããå»çæ©é¢ã®ãã©ã³ã䟡å€ã®åäžã«ãã€ãªãããŸãã
å»çæ¥çã®é¡§å®¢åæã«ãããŠãæ£è ã®ããŒãºãšè¡åãã¿ãŒã³ã®ç解ãã¿ãŒã²ãã顧客ã®èšå®ãšãã«ãœãäœæã顧客ã»ã°ã¡ã³ããŒã·ã§ã³ã¯ãããããéèŠãªèŠçŽ ã§ããããããé©åã«å®æœããããšã§ãå»çæ©é¢ã¯æ£è äžå¿ã®å»çãµãŒãã¹ãæäŸããæç¶çãªæé·ãå®çŸããããšãã§ããã®ã§ãã
å»çãµãŒãã¹ã®CostïŒã³ã¹ãïŒåæ
å»çãµãŒãã¹ãæäŸããäžã§ãã³ã¹ãã®ç®¡çã¯éåžžã«éèŠãªèŠçŽ ã§ããé©åãªã³ã¹ãåæãè¡ãããšã§ãå»çæ©é¢ã¯å¹ççãªçµå¶ãå®çŸããæ£è ã«å¯ŸããŠè³ªã®é«ããµãŒãã¹ãæäŸããããšãã§ããŸããããã§ã¯ãå»çãµãŒãã¹ã®CostïŒã³ã¹ãïŒåæã«ã€ããŠè©³ããèŠãŠãããŸãããã
å»çãµãŒãã¹æäŸã«ãããã³ã¹ãã®ææ¡
å»çãµãŒãã¹ã®ã³ã¹ããé©åã«ç®¡çããããã«ã¯ããŸãå»çãµãŒãã¹æäŸã«ãããåçš®ã³ã¹ããæ£ç¢ºã«ææ¡ããå¿ èŠããããŸããäž»ãªã³ã¹ããšããŠã¯ä»¥äžã®ãããªãã®ãæããããŸãã
- å»çã¹ã¿ããã®äººä»¶è²»
- å»çæ©åšã»èšåã®è³Œå ¥ã»ç¶æè²»çš
- å»è¬åã»å»çææã®è³Œå ¥è²»çš
- æœèšã®éå¶ã»ç®¡çè²»çš
- æ€æ»ã»èšºæã«ãããè²»çš
- äºå管çã»ã·ã¹ãã é¢é£è²»çš
ãããã®ã³ã¹ããéšéããšããµãŒãã¹ããšã«è©³çŽ°ã«éèšããåæããããšãéèŠã§ããã³ã¹ãã®å èš³ãæ確ã«ããããšã§ãç¡é§ãªæ¯åºãåæžããå¹ççãªè³æºé åãè¡ãããšãã§ããŸãã
ã³ã¹ãæ§é ã®æé©åãšå¹çå
ã³ã¹ãã®ææ¡ã«åºã¥ããŠãå»çæ©é¢ã¯ã³ã¹ãæ§é ã®æé©åãšå¹çåã«åãçµãå¿ èŠããããŸãã以äžã®ãããªæ¹æ³ãèããããŸãã
- æ¥åããã»ã¹ã®èŠçŽããšæ¹å
- å»çã¹ã¿ããã®é©æ£é 眮ãšåãæ¹æ¹é©
- å»çæ©åšã»èšåã®å ±åå©çšãå€éšå§èšã®æŽ»çš
- åšåº«ç®¡çã®åŸ¹åºãšç¡é§ã®åæž
- äºåäœæ¥ã®èªååã»ã·ã¹ãã å
- å»çææã®äŸ¡æ Œäº€æžãšèª¿éæ¹æ³ã®èŠçŽã
ãããã®åãçµã¿ãéããŠãã³ã¹ããåæžãã€ã€ãå»çãµãŒãã¹ã®è³ªãç¶æã»åäžãããããšãæ±ããããŸããç¹ã«ã人件費ã¯å»çæ©é¢ã®å€§ããªè² æ ãšãªããããæ¥åã®å¹çåãé©æ£ãªäººå¡é 眮ã«ããã人件費ã®æé©åãå³ãããšãéèŠã§ãã
äŸ¡æ Œèšå®ãšã³ã¹ãããã©ãŒãã³ã¹ã®è¿œæ±
å»çãµãŒãã¹ã®äŸ¡æ Œèšå®ã¯ãã³ã¹ãæ§é ã ãã§ãªããæ£è ã®è² æ ã競åç¶æ³ãªã©ãèæ ®ããŠæ±ºå®ããå¿ èŠããããŸããé©åãªäŸ¡æ Œèšå®ãè¡ãããšã§ãå»çæ©é¢ã®åçæ§ã確ä¿ãã€ã€ãæ£è ã«å¯ŸããŠè¯è³ªã§ affordable ãªå»çãµãŒãã¹ãæäŸããããšãã§ããŸãã
äŸ¡æ Œèšå®ã®éã«ã¯ã以äžã®ãããªç¹ã«çæãå¿ èŠã§ãã
- ã³ã¹ãã«åºã¥ããé©æ£ãªäŸ¡æ Œèšå®
- æ£è ã®è² æ èœåãä¿éºå¶åºŠã®èæ ®
- 競åå»çæ©é¢ã®äŸ¡æ Œãšã®æ¯èŒã»å·®å¥å
- ä»å 䟡å€ã®é«ããµãŒãã¹ã®äŸ¡æ Œèšå®
- äŸ¡æ Œã®æè»æ§ãšå€æŽå¯èœæ§ã®ç¢ºä¿
ãŸããã³ã¹ãããã©ãŒãã³ã¹ã®è¿œæ±ãéèŠã§ããåãäŸ¡æ Œåž¯ã§ããã°ããã質ã®é«ããµãŒãã¹ãæäŸããããšã§ãæ£è æºè¶³åºŠã®åäžãšç«¶äºåã®åŒ·åã«ã€ãªããããšãã§ããŸããå»çæ©é¢ã¯ãã³ã¹ã管çãšäžŠè¡ããŠããµãŒãã¹å質ã®ç¶ç¶çãªæ¹åã«åãçµãå¿ èŠããããŸãã
ã³ã¹ãããã©ãŒãã³ã¹ãé«ããããã®æ¹ç |
---|
|
å»çãµãŒãã¹ã®CostïŒã³ã¹ãïŒåæã¯ãå»çæ©é¢ã®çµå¶æŠç¥ã«ãããŠæ¥µããŠéèŠãªäœçœ®ãå ããŠããŸããã³ã¹ãã®é©åãªææ¡ãšç®¡çãã³ã¹ãæ§é ã®æé©åãäŸ¡æ Œèšå®ãšã³ã¹ãããã©ãŒãã³ã¹ã®è¿œæ±ãéããŠãå»çæ©é¢ã¯æç¶çãªæé·ãšçºå±ãå®çŸããããšãã§ããŸããåæã«ãæ£è ã«å¯ŸããŠè³ªã®é«ãå»çãµãŒãã¹ãæäŸãã瀟äŒçãªè²¬ä»»ãæããããšãæ±ããããŸãã
å»çæ©é¢ãã³ã¹ãåæã«åãçµãéã«ã¯ãçµå¶å±€ã ãã§ãªããçŸå Žã®å»çã¹ã¿ãããäºåéšéãå·»ã蟌ãã å šé¢çãªåãçµã¿ãå¿ èŠäžå¯æ¬ ã§ããã³ã¹ãã«å¯Ÿããæèãçµç¹å šäœã§å ±æããæ¹åã«åããç¶ç¶çãªåªåãéããããšãéèŠã§ãããŸããä»ã®å»çæ©é¢ã®äºäŸãææ°ã®ååã«ã泚ç®ããèªé¢ã®åãçµã¿ã«æŽ»ãããŠããããšãæãŸããŸãã
å»çãµãŒãã¹ã®ã³ã¹ãåæã¯ãå»çæ©é¢ã«ãšã£ãŠæ±ºããŠå®¹æãªèª²é¡ã§ã¯ãããŸããããããããã®éèŠæ§ãèªèããçå®ã«åãçµã¿ãé²ããããšã§ãå»çæ©é¢ã¯èªãã®ç«¶äºåãé«ããæ£è ã瀟äŒããã®ä¿¡é Œãç²åŸããŠããããšãã§ããã®ã§ããCostïŒã³ã¹ãïŒåæã¯ãå»ççµå¶ã«ãããéèŠãªæ±ã®äžã€ã§ããããã®ææãå»çã®è³ªãšæç¶å¯èœæ§ãå·Šå³ãããšèšã£ãŠãéèšã§ã¯ãããŸããã
å»çæ©é¢ã«ã¯ãã³ã¹ãåæãéããŠåŸãããç¥èŠã掻ãããå¹ççã§è³ªã®é«ãå»çãµãŒãã¹ãæäŸãç¶ããããšãæåŸ ãããŠããŸãããã®ããã«ã¯ãçµå¶å±€ã®ãªãŒããŒã·ããã®ããšãçµç¹å šäœã§ Cost åæã«åãçµãäœå¶ãæ§ç¯ããPDCA ãµã€ã¯ã«ãåããªããç¶ç¶çãªæ¹åãå³ã£ãŠããå¿ èŠããããŸããå»çãµãŒãã¹ã® Cost åæã¯ãå»çæ©é¢ã®æªæ¥ãåãæãéèŠãªéµãªã®ã§ãã
ConvenienceïŒå©äŸ¿æ§ïŒã®åäžç
å»çæ¥çã«ãããŠãæ£è ã®å©äŸ¿æ§ãé«ããããšã¯éåžžã«éèŠã§ããæ£è ãå»çãµãŒãã¹ãåããéã®å©äŸ¿æ§ãé«ãã»ã©ãæ£è æºè¶³åºŠãåäžããå»çæ©é¢ã®è©å€ããã©ã³ã䟡å€ã«ãããžãã£ããªåœ±é¿ãäžããŸããããã§ã¯ãå»çæ¥çã«ãããConvenienceïŒå©äŸ¿æ§ïŒã®åäžçã«ã€ããŠè©³ããèŠãŠãããŸãããã
æ£è ã®å©äŸ¿æ§ãé«ãã工倫
æ£è ã®å©äŸ¿æ§ãé«ããããã«ã¯ã以äžã®ãããªå·¥å€«ãå¿ èŠã§ãã
- ã¢ã¯ã»ã¹ã®è¯ãç«å°ãžã®å»çæ©é¢ã®èšçœ®
- ååãªé§è»å Žã®ç¢ºä¿ãšäœäŸ¡æ Œå
- å ¬å ±äº€éæ©é¢ãšã®é£æºåŒ·å
- 蚺çæéã®å»¶é·ãäŒæ¥èšºçã®å®æœ
- åŸ ã¡æéã®ççž®ã«åããåãçµã¿
- é¢å ç°å¢ã®æŽåãšå¿«é©æ§ã®åäž
- å»çã¹ã¿ããã®æ¥éåã®åäž
ãããã®å·¥å€«ã«ãããæ£è ãå»çæ©é¢ãå©çšããéã®ã¹ãã¬ã¹ã軜æžããããå¿«é©ã«å»çãµãŒãã¹ãåããããããã«ãªããŸããç¹ã«ãåŸ ã¡æéã®ççž®ã¯æ£è æºè¶³åºŠã«å€§ããªåœ±é¿ãäžãããããäºçŽã·ã¹ãã ã®å°å ¥ã蚺çããã»ã¹ã®å¹çåãªã©ãç©æ¥µçãªåãçµã¿ãæ±ããããŸãã
ã¢ã¯ã»ã·ããªãã£ãšãŠãŒã¶ããªãã£ã®æ¹å
å»çæ©é¢ã®ã¢ã¯ã»ã·ããªãã£ãšãŠãŒã¶ããªãã£ãæ¹åããããšããæ£è ã®å©äŸ¿æ§åäžã«ã€ãªãããŸããã¢ã¯ã»ã·ããªãã£ãšã¯ãé«éœ¢è ãéããè ãå«ããã¹ãŠã®æ£è ãå»çãµãŒãã¹ãå©çšããããããããã®é æ ®ãæããŸããäžæ¹ããŠãŒã¶ããªãã£ãšã¯ãå»çæ©é¢ã®Webãµã€ããåçš®ã·ã¹ãã ãæ£è ã䜿ããããããããã®å·¥å€«ãæå³ããŸãã
ã¢ã¯ã»ã·ããªãã£ã®æ¹åçãšããŠã¯ã以äžã®ãããªåãçµã¿ãæããããŸãã
- ããªã¢ããªãŒèšèšã®å°å ¥
- é¢å æ¡å ã®å€èšèªå
- èŠèŠã»èŽèŠéããè åãã®æ å ±æäŸ
- è»æ€ åã®è²žãåºããµãŒãã¹
- å°çšé§è»å Žã®èšçœ®
ãŸãããŠãŒã¶ããªãã£ã®æ¹åçãšããŠã¯ã以äžã®ãããªç¹ãéèŠã§ãã
- Webãµã€ãã®ãã¶ã€ã³ãããã²ãŒã·ã§ã³ã®æé©å
- äºçŽã·ã¹ãã ãå蚺祚ã®ããžã¿ã«å
- å»çæ å ±ã®åãããããæäŸ
- ãªã³ã©ã€ã³ã§ã®åãåãã察å¿ã®å å®
- å»çè²»ã®æ確ãªæ瀺ãšãã£ãã·ã¥ã¬ã¹æ±ºæžã®å°å ¥
ã¢ã¯ã»ã·ããªãã£ãšãŠãŒã¶ããªãã£ã®æ¹åã¯ãç¹ã«é«éœ¢è ãå€åœäººæ£è ã®å©äŸ¿æ§åäžã«å€§ããå¯äžããŸããå»çæ©é¢ã¯ããã¹ãŠã®æ£è ãå¹³çã«å»çãµãŒãã¹ã享åã§ãããããç¶ç¶çãªæ¹åã«åãçµãå¿ èŠããããŸãã
ãªã³ã©ã€ã³èšºçãäºçŽã·ã¹ãã ã®å°å ¥
è¿å¹ŽãICTã®çºå±ã«äŒŽãããªã³ã©ã€ã³èšºçãäºçŽã·ã¹ãã ã®å°å ¥ãé²ãã§ããŸãããããã®åãçµã¿ã¯ãæ£è ã®å©äŸ¿æ§ãå€§å¹ ã«åäžãããå¯èœæ§ãç§ããŠããŸãã
ãªã³ã©ã€ã³èšºçã¯ãæ£è ãèªå® ã«ããªããå»åž«ãšã®èšºå¯ãåãããããµãŒãã¹ã§ããé æ¹ã«äœãæ£è ãéé¢ãå°é£ãªæ£è ã§ããæ°è»œã«å»çãµãŒãã¹ãåããããããã«ãªããŸãããŸããææçã®ãªã¹ã¯ãäœæžããããšãã§ããŸãããã ãããªã³ã©ã€ã³èšºçã®å°å ¥ã«ããã£ãŠã¯ã蚺çã®è³ªã®ç¢ºä¿ãå人æ å ±ã®ä¿è·ãªã©ãæ§ã ãªèª²é¡ã«å¯Ÿå¿ããå¿ èŠããããŸãã
äºçŽã·ã¹ãã ã®å°å ¥ããæ£è ã®å©äŸ¿æ§åäžã«å€§ããè²¢ç®ããŸããæ£è ãèªåã®éœåã«åãããŠäºçŽãåãããšãã§ãããããåŸ ã¡æéã®ççž®ã«ã€ãªãããŸãããŸãããã£ã³ã»ã«åŸ ã¡ã®ç®¡çã容æã«ãªããå»çæ©é¢ã®å¹ççãªéå¶ã«ãå¯äžããŸããäºçŽã·ã¹ãã ã®å°å ¥ã«ã¯ãåææè³ãå¿ èŠã§ãããé·æçã«ã¯æ£è æºè¶³åºŠã®åäžãšæ¥åã®å¹çåãæåŸ ã§ããŸãã
ãªã³ã©ã€ã³èšºçã®å©ç¹ | äºçŽã·ã¹ãã ã®å©ç¹ |
---|---|
|
|
å»çæ©é¢ã¯ããªã³ã©ã€ã³èšºçãäºçŽã·ã¹ãã ã®å°å ¥ãæ€èšããéãèªé¢ã®ç¹æ§ãæ£è å±€ãèžãŸããŠãæé©ãªã·ã¹ãã ãéžæããå¿ èŠããããŸãããŸããå°å ¥åŸãç¶ç¶çãªæ¹åãè¡ããæ£è ã®å©äŸ¿æ§ãããã«é«ããŠããããšãéèŠã§ãã
å»çæ¥çã«ãããConvenienceïŒå©äŸ¿æ§ïŒã®åäžã¯ãæ£è äžå¿ã®å»çãå®çŸããããã®éèŠãªèŠçŽ ã§ããå»çæ©é¢ã¯ãæ£è ã®èŠç¹ã«ç«ã¡ãå©äŸ¿æ§ãé«ããããã®æ§ã ãªåãçµã¿ãæšé²ããŠããå¿ èŠããããŸããç«å°ãé¢å ç°å¢ã®æ¹åãã¢ã¯ã»ã·ããªãã£ãšãŠãŒã¶ããªãã£ã®åäžããªã³ã©ã€ã³èšºçãäºçŽã·ã¹ãã ã®å°å ¥ãªã©ãå€è§çãªã¢ãããŒããæ±ããããŸãã
å©äŸ¿æ§ã®åäžã¯ãåã«æ£è æºè¶³åºŠãé«ããã ãã§ãªããå»çæ©é¢ã®çµå¶ã«ããã©ã¹ã®åœ±é¿ãäžããŸããæ£è ã®å©äŸ¿æ§ãé«ãŸãã°ããªããŒã¿ãŒã®å¢å ãå£ã³ãã«ããæ°èŠæ£è ã®ç²åŸã«ã€ãªãããŸãããŸããæ¥åã®å¹çåã«ãããå»çã¹ã¿ããã®è² æ 軜æžãåçæ§ã®æ¹åãæåŸ ã§ããŸãã
ãã ããå©äŸ¿æ§ã®åäžã«éããŠã¯ãå»çã®è³ªã®ç¶æã»åäžãå³ãããšã倧åæã§ããæ£è ã®å©äŸ¿æ§ãè¿œæ±ããããŸããå»çãµãŒãã¹ã®è³ªãäœäžããŠã¯ãªããŸãããå»çæ©é¢ã¯ãå©äŸ¿æ§ãšå»çã®è³ªã®ãã©ã³ã¹ãåããªãããç¶ç¶çãªæ¹åã«åãçµãå¿ èŠããããŸãã
å»çæ¥çã«ãããConvenienceïŒå©äŸ¿æ§ïŒã®åäžã¯ãæ£è ãå»çæ©é¢ã瀟äŒå šäœã«ãšã£ãŠå€§ããªã¡ãªããããããããŸããå©äŸ¿æ§ã®é«ãå»çãµãŒãã¹ãåºããããšã§ãæ£è ã¯ããå¿«é©ã«å»çãåããããããã«ãªããå»çæ©é¢ã¯ç«¶äºåãé«ããæç¶çãªæé·ãå®çŸã§ããŸãããŸãã瀟äŒå šäœã§èŠãŠããåœæ°ã®å¥åº·å¢é²ãå»çè²»ã®é©æ£åã«ã€ãªããããšãæåŸ ãããŸãã
å»çæ©é¢ã«ã¯ãConvenienceïŒå©äŸ¿æ§ïŒã®åäžãéèŠãªçµå¶æŠç¥ã®äžã€ãšããŠäœçœ®ã¥ããå šçµç¹ãæããŠåãçµãã§ããããšãæ±ããããŠããŸãã4Cåæã®æ çµã¿ã掻çšããªãããæ£è ã®èŠç¹ã«ç«ã£ãå©äŸ¿æ§ã®åäžçãèæ¡ããå®è¡ã«ç§»ããŠããããšãéèŠã§ããå©äŸ¿æ§ã®é«ãå»çãµãŒãã¹ãæäŸããããšã§ãå»çæ©é¢ã¯æ£è ã瀟äŒããã®ä¿¡é Œãç²åŸããé·æçãªçºå±ãå®çŸããããšãã§ããã®ã§ãã
å¹æçãªCommunicationïŒã³ãã¥ãã±ãŒã·ã§ã³ïŒæŠç¥
å»çæ¥çã«ãããŠãå¹æçãªã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ã¯éåžžã«éèŠã§ããæ£è ãšã®ä¿¡é Œé¢ä¿ã®æ§ç¯ãå»çæ å ±ã®é©åãªçºä¿¡ããã©ã³ãã£ã³ã°ã®åŒ·åãªã©ãã³ãã¥ãã±ãŒã·ã§ã³ã¯å»çæ©é¢ã®æåãå·Šå³ãã倧ããªèŠå ãšãªããŸããããã§ã¯ãå»çæ¥çã«ãããå¹æçãªã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ã«ã€ããŠè©³ããèŠãŠãããŸãããã
æ£è ãšã®ä¿¡é Œé¢ä¿æ§ç¯ã®ããã®ã³ãã¥ãã±ãŒã·ã§ã³
æ£è ãšã®ä¿¡é Œé¢ä¿ãæ§ç¯ããããšã¯ãå»çæ©é¢ã«ãšã£ãŠæãéèŠãªèª²é¡ã®äžã€ã§ããä¿¡é Œé¢ä¿ãç¯ãããŠããã°ãæ£è ã¯å®å¿ããŠå»çãµãŒãã¹ãåããããšãã§ããæ²»çãžã®ã³ã³ãã©ã€ã¢ã³ã¹ãåäžããŸããä¿¡é Œé¢ä¿æ§ç¯ã®ããã«ã¯ã以äžã®ãããªã³ãã¥ãã±ãŒã·ã§ã³äžã®å·¥å€«ãå¿ èŠã§ãã
- å»çã¹ã¿ããã®äžå¯§ã§åããããã説æ
- æ£è ã®äžå®ãçåã«çæ¯ã«è³ãåŸãã姿å¢
- æ£è ã®ææ決å®ãå°éããã³ãã¥ãã±ãŒã·ã§ã³
- å»çã¹ã¿ããéã®æ å ±å ±æãšé£æºåŒ·å
- æ£è ã®å人æ å ±ä¿è·ã«é æ ®ãã察å¿
- ã¢ãã¿ãŒãã©ããŒããã£ãŒãããã¯ã®å å®
ãããã®åãçµã¿ãéããŠãæ£è ã¯å»çæ©é¢ã«å¯Ÿããä¿¡é Œãæ·±ããããè¯ãå»çãµãŒãã¹ãåããããããã«ãªããŸããå»çã¹ã¿ããã«ã¯ãé«åºŠãªå»çç¥èã ãã§ãªããåªããã³ãã¥ãã±ãŒã·ã§ã³èœåãæ±ããããŸãã
å»çæ å ±ã®çºä¿¡ãšãã©ã³ãã£ã³ã°
å»çæ©é¢ã¯ãèªé¢ã®ç¹åŸŽã匷ã¿ãå¹æçã«çºä¿¡ããããšã§ããã©ã³ã䟡å€ãé«ããããšãã§ããŸãããã©ã³ãã£ã³ã°ã¯ãæ£è ã®å»çæ©é¢éžæã«å€§ããªåœ±é¿ãäžãããããæŠç¥çãªã¢ãããŒããå¿ èŠã§ããå»çæ å ±ã®çºä¿¡ãšãã©ã³ãã£ã³ã°ã®æ¹çãšããŠã¯ã以äžã®ãããªãã®ãæããããŸãã
- Webãµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããæ å ±çºä¿¡
- å°éæ§ãå é²æ§ã蚎æ±ããåºå ±æŽ»å
- å°åå»çãžã®è²¢ç®ãã¢ããŒã«ããCSR掻å
- æ£è åãã€ãã³ããã»ãããŒã®éå¬
- ã¡ãã£ã¢é²åºã®æŠç¥çãªæŽ»çš
- é¢å ç°å¢ãèšåã®ãã©ã³ãã£ã³ã°
ãããã®åãçµã¿ãéããŠãå»çæ©é¢ã¯èªé¢ã®ååšæãé«ããæ£è ããã®éžæãåã¡åãããšãã§ããŸãããã ããæ å ±çºä¿¡ã«ããã£ãŠã¯ãå»çæ³ãåºåèŠå¶ã«æµè§Šããªããã泚æãå¿ èŠã§ãããŸããçºä¿¡ããæ å ±ã®æ£ç¢ºæ§ãä¿¡é Œæ§ãæ ä¿ããããšãéèŠã§ãã
å£ã³ããšãœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽ»çš
è¿å¹Žãå£ã³ãããœãŒã·ã£ã«ã¡ãã£ã¢ãæ£è ã®å»çæ©é¢éžæã«äžãã圱é¿ã倧ãããªã£ãŠããŸããè¯ãè©å€ãåºããã°æ£è æ°ã®å¢å ã«ã€ãªããäžæ¹ãæªãè©å€ã¯ãã©ã³ãã€ã¡ãŒãžã倧ããæããå¯èœæ§ããããŸããå»çæ©é¢ã¯ãå£ã³ããšãœãŒã·ã£ã«ã¡ãã£ã¢ãé©åã«æŽ»çšããããšã§ãã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ã®å¹æãé«ããããšãã§ããŸãã
å£ã³ãã®æŽ»çšçãšããŠã¯ã以äžã®ãããªåãçµã¿ãèããããŸãã
- æ£è æºè¶³åºŠèª¿æ»ã®å®æœãšæ¹å掻å
- å£ã³ããµã€ãã®ã¢ãã¿ãªã³ã°ãšé©åãªå¯Ÿå¿
- é¢å ã§ã®å£ã³ãä¿é²æœçã®å®æœ
- ããžãã£ããªå£ã³ãã®æŽ»çšãšçºä¿¡
ãŸãããœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽ»çšçãšããŠã¯ã以äžã®ãããªãã®ããããŸãã
- èªé¢ã®å ¬åŒã¢ã«ãŠã³ãã®éèšãšéçš
- æ£è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ããã£ãŒãããã¯ã®ä¿é²
- æçãªå»çæ å ±ã®çºä¿¡ãšåçºæŽ»å
- ãã£ã³ããŒã³ãã€ãã³ãã®åç¥ãšå ±å
- ã€ã³ãã«ãšã³ãµãŒãšã®ã³ã©ãã¬ãŒã·ã§ã³
å£ã³ãããœãŒã·ã£ã«ã¡ãã£ã¢ãéããã³ãã¥ãã±ãŒã·ã§ã³ã¯ãæ£è ãšã®è·é¢ãçž®ããä¿¡é Œé¢ä¿ã®æ§ç¯ã«å€§ããè²¢ç®ããŸãããã ãããã¬ãã£ããªåå¿ãžã®é©åãªå¯ŸåŠããå人æ å ±ã®ä¿è·ã«ã¯çŽ°å¿ã®æ³šæãæãå¿ èŠããããŸãã
ã³ãã¥ãã±ãŒã·ã§ã³æœç | æåŸ ãããå¹æ |
---|---|
æ£è ãšã®ä¿¡é Œé¢ä¿æ§ç¯ |
|
å»çæ å ±ã®çºä¿¡ãšãã©ã³ãã£ã³ã° |
|
å£ã³ããšãœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽ»çš |
|
å¹æçãªã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ã¯ãå»çæ©é¢ã®æç¶çãªæé·ãšçºå±ã«äžå¯æ¬ ãªèŠçŽ ã§ããæ£è ãšã®ä¿¡é Œé¢ä¿æ§ç¯ãå»çæ å ±ã®çºä¿¡ãšãã©ã³ãã£ã³ã°ãå£ã³ããšãœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽ»çšãªã©ãå€è§çãªã¢ãããŒããéããŠãå»çæ©é¢ã¯æ£è ã瀟äŒããã®ä¿¡é Œãç²åŸããŠããããšãã§ããŸãã
ãã ããã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ã®ç«æ¡ãšå®è¡ã«ã¯ãé«åºŠãªå°éæ§ãšç¶ç¶çãªåãçµã¿ãæ±ããããŸããå»çæ©é¢ã¯ãèªé¢ã®ç¹æ§ãæ£è å±€ãèžãŸããŠãæé©ãªã³ãã¥ãã±ãŒã·ã§ã³æœçãéžæããPDCAãµã€ã¯ã«ãåããªããæ¹åãéããŠããå¿ èŠããããŸãããŸããã³ãã¥ãã±ãŒã·ã§ã³æŽ»åã«ã¯äžå®ã®ã³ã¹ããããããããè²»çšå¯Ÿå¹æãæèããæŠç¥çãªæè³ãæ±ããããŸãã
å»çæ¥çã«ãããã³ãã¥ãã±ãŒã·ã§ã³ã¯ãåãªãæ å ±çºä¿¡ãããã¢ãŒã·ã§ã³ã«ãšã©ãŸããŸãããããã¯ãæ£è ã®å¥åº·ãšç掻ã®è³ªãåäžãããå°åå»çã«è²¢ç®ããããã®éèŠãªæ段ãªã®ã§ããå»çæ©é¢ã«ã¯ãã³ãã¥ãã±ãŒã·ã§ã³ã®åãæ倧éã«æŽ»çšããæ£è äžå¿ã®å»çãå®è·µããŠããããšãæåŸ ãããŠããŸãã
4Cåæã®æ çµã¿ã掻çšããå¹æçãªã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ã¯ãå»çæ©é¢ã®äŸ¡å€ãé«ããæç¶çãªæé·ãå®çŸããããã®éµãšãªããŸããå»çæ©é¢ãèªãã®ã³ãã¥ãã±ãŒã·ã§ã³èœåã磚ããæ£è ã瀟äŒãšã®ä¿¡é Œé¢ä¿ãç¯ããŠããããšã§ãããè¯ãå»çã®æäŸãšå»çæ¥çã®çºå±ã«ã€ãªããã®ã§ãã
4Cåæã掻çšããå»ççµå¶æŠç¥
4Cåæã¯ãå»çæ¥çã«ãããŠãå¹æçãªããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããããã®æçšãªãã¬ãŒã ã¯ãŒã¯ãšãªããŸãã4Cåæã«åºã¥ããæ£è äžå¿ã®å»çãµãŒãã¹ãèšèšããç¶ç¶çãªæ¹åãå³ãããšã§ãå»çæ©é¢ã¯æç¶çãªæé·ãšçºå±ãå®çŸããããšãã§ããã®ã§ãã
4Cåæã«åºã¥ãçµå¶èª²é¡ã®æ確å
4Cåæã®ç¬¬äžæ©ã¯ãèªé¢ã®çŸç¶ã詳现ã«åæããçµå¶èª²é¡ãæ確åããããšã§ããCustomerïŒé¡§å®¢ïŒãCostïŒã³ã¹ãïŒãConvenienceïŒå©äŸ¿æ§ïŒãCommunicationïŒã³ãã¥ãã±ãŒã·ã§ã³ïŒã®4ã€ã®èŠ³ç¹ãããèªé¢ã®åŒ·ã¿ãšåŒ±ã¿ãæ©äŒãšè åšãæŽãåºããŸãã
äŸãã°ãCustomeråæã§ã¯ãèªé¢ã®äž»èŠãªæ£è å±€ã競åå»çæ©é¢ã®ååãææ¡ããæ£è ã®ããŒãºãæåŸ ãæããã«ããŸããCoståæã§ã¯ãå»çãµãŒãã¹æäŸã«ãããã³ã¹ãæ§é ã詳现ã«åæããå¹çåã®äœå°ãæ¢ããŸããConvenienceåæã§ã¯ãæ£è ã®å©äŸ¿æ§ãé«ããããã®æœçãæ€èšãã課é¡ãç¹å®ããŸããCommunicationåæã§ã¯ãèªé¢ã®ãã©ã³ãèªç¥åºŠãè©å€ã調æ»ããå¹æçãªæ å ±çºä¿¡ã®æ¹çãæ¢ããŸãã
ãããã®åæãéããŠãå»çæ©é¢ã¯èªé¢ã®çµå¶èª²é¡ãæ確ã«ææ¡ããããšãã§ããŸãã課é¡ãé©åã«èªèããããšããæ£è äžå¿ã®å»çãµãŒãã¹èšèšãžã®ç¬¬äžæ©ãšãªãã®ã§ãã
æ£è äžå¿ã®å»çãµãŒãã¹èšèš
4Cåæã«åºã¥ãçµå¶èª²é¡ã®æ確åãèžãŸãã次ã®ã¹ãããã¯æ£è äžå¿ã®å»çãµãŒãã¹ãèšèšããããšã§ããæ£è ã®ããŒãºãæåŸ ã«å¿ãããµãŒãã¹ãæäŸããããšããå»çæ©é¢ã®ç«¶äºåã®æºæ³ãšãªããŸãã
Customeråæã®çµæã掻çšããã¿ãŒã²ãããšãªãæ£è å±€ãæ確ã«ããŸãããã®äžã§ãæ£è ã®èŠç¹ã«ç«ã¡ãå©äŸ¿æ§ã®é«ããµãŒãã¹ãèšèšããŸããäŸãã°ãäºçŽã·ã¹ãã ã®å°å ¥ãåŸ ã¡æéã®ççž®ãã¢ã¡ããã£ã®å å®ãªã©ãæ£è ã®å©äŸ¿æ§ãé«ããæœçãå®æœããŸãã
ãŸããCoståæã®ç¥èŠã掻ãããã³ã¹ãããã©ãŒãã³ã¹ã®é«ããµãŒãã¹ãæäŸããŸããç¡é§ãåæžããå¹ççãªå»çãµãŒãã¹æäŸäœå¶ãæ§ç¯ããããšã§ãæ£è ã«å¯ŸããŠé©æ£ãªäŸ¡æ Œã§è³ªã®é«ããµãŒãã¹ãæäŸããããšãã§ããŸãã
ããã«ãCommunicationåæã®çµæãèžãŸããæ£è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ã匷åããŸããå»çã¹ã¿ããã®æ¥éååäžããããããã説æãæ£è ã®äžå®ãçåãžã®çæ¯ãªå¯Ÿå¿ãªã©ãæ£è ãšã®ä¿¡é Œé¢ä¿æ§ç¯ã«åªããŸãã
ãã®ããã«ã4Cåæã«åºã¥ãæ£è äžå¿ã®å»çãµãŒãã¹ãèšèšããããšã§ãå»çæ©é¢ã¯æ£è æºè¶³åºŠã®åäžãšç«¶äºåã®åŒ·åãå®çŸããããšãã§ããã®ã§ãã
ç¶ç¶çãª4Cåæãšæ¹åãµã€ã¯ã«ã®å®è·µ
4Cåæã掻çšããå»ççµå¶æŠç¥ã¯ãäžåºŠã§å®çµãããã®ã§ã¯ãããŸãããå»çæ¥çãåãå·»ãç°å¢ã¯åžžã«å€åããŠãããæ£è ã®ããŒãºãæåŸ ãå»ã ãšå€åããŸãããããã£ãŠãå»çæ©é¢ã¯ç¶ç¶çã«4Cåæãå®æœããæ¹åãµã€ã¯ã«ãåããŠããå¿ èŠããããŸãã
å®æçã«4Cåæãè¡ããèªé¢ã®çŸç¶ãææ¡ããŸãããããŠãåæçµæã«åºã¥ããå»çãµãŒãã¹ã®æ¹åç¹ãç¹å®ããå ·äœçãªæœçãç«æ¡ããŸããæœçã®å®æœåŸã¯ããã®å¹æãæ€èšŒãããããªãæ¹åã«ã€ãªããŠãããŸãã
ãŸããå»çã¹ã¿ããå šå¡ã4Cåæã®éèŠæ§ãç解ããæ¥ã ã®æ¥åã®äžã§æ£è äžå¿ã®èŠç¹ãæã€ããšãéèŠã§ãã4Cåæã®èãæ¹ãçµç¹å šäœã«æµžéãããç¶ç¶çãªæ¹å掻åãæšé²ããçµç¹æåãéžæããããšãæ±ããããŸãã
ç¶ç¶çãª4Cåæãšæ¹åãµã€ã¯ã«ã®å®è·µãéããŠãå»çæ©é¢ã¯æ代ã®å€åã«æè»ã«å¯Ÿå¿ããæ£è ã«éžã°ãç¶ããååšãšãªãããšãã§ããŸãã4Cåæã¯ãå»ççµå¶æŠç¥ã®èŠã§ãããå»çæ©é¢ã®æç¶çãªæé·ãšçºå±ãæ¯ããåºç€ãšãªãã®ã§ãã
4Cåæã掻çšããå»ççµå¶æŠç¥ã¯ãæ£è äžå¿ã®å»çãå®çŸããããã®åŒ·åãªã¢ãããŒãã§ããå»çæ©é¢ã4Cåæã®æ çµã¿ãé©åã«æŽ»çšããç¶ç¶çãªæ¹å掻åãæšé²ããããšã§ãæ£è ã瀟äŒããã®ä¿¡é Œãç²åŸããããè¯ãå»çãµãŒãã¹ãæäŸãç¶ããããšãã§ããã§ãããã4Cåæã¯ãå»çæ¥çã«ãããããŒã±ãã£ã³ã°ã®æ°ããªæœ®æµã§ããããã®éèŠæ§ã¯ä»åŸãŸããŸãé«ãŸã£ãŠããããšãäºæ³ãããŸããå»çæ©é¢ã«ã¯ã4CåæãæŠç¥çã«æŽ»çšããæ£è äžå¿ã®å»ççµå¶ãå®è·µããŠããããšã匷ãæ±ããããŠããã®ã§ãã
4Cåæã軞ãšããå»ççµå¶æŠç¥ã¯ãåãªãããŒã±ãã£ã³ã°ã®ææ³ã«ãšã©ãŸããŸãããããã¯ãå»çæ©é¢ãæ£è ã瀟äŒãšã®ä¿¡é Œé¢ä¿ãç¯ããæç¶çãªæé·ãå®çŸããããã®çµå¶å²åŠã§ããããŸããå»çæ©é¢ã4Cåæã®æ¬è³ªãç解ããçµç¹å šäœã§å®è·µããŠããããšã§ãå»çæ¥çã®çºå±ã«è²¢ç®ããããè¯ãå»çã®æäŸã«ã€ãªããŠããããšãã§ããã®ã§ãã
4Cåæã掻çšããå»ççµå¶æŠç¥ã¯ãããããã®å»çæ¥çã«ãããŠäžå¯æ¬ ãªåãçµã¿ãšãªãã§ããããå»çæ©é¢ã«ã¯ã4Cåæã®æ çµã¿ãèªé¢ã®ç¹æ§ã«åãããŠé©çšããç¬èªã®äŸ¡å€ãåµé ããŠããããšãæåŸ ãããŠããŸãã4CåæãéããŠæ£è äžå¿ã®å»çãå®è·µããå»çã®è³ªã®åäžãšæç¶çãªæé·ãå®çŸããããšããããããã®å»çæ©é¢ã«æ±ããããéèŠãªåœ¹å²ãªã®ã§ãã
ãŸãšã
å»çæ¥çã«ããã4Cåæã¯ã顧客ã競åãèªç€Ÿãç°å¢ã®4ã€ã®èŠç¹ããåžå Žãåæããæé©ãªæŠç¥ãç«ãŠãããã«æå¹ã§ãã顧客ã®ããŒãºã競åä»ç€Ÿã®ååãææ¡ããèªç€Ÿã®åŒ·ã¿ã掻ããã€ã€ãå»çæ¥çç¹æã®èŠå¶ãæè¡é©æ°ãªã©ã®ç°å¢å€åã«é©å¿ããããšãéèŠã§ãã4Cåæã掻çšããããšã§ãå»çãµãŒãã¹ã®è³ªã®åäžãæ£è æºè¶³åºŠã®åäžã競äºåªäœæ§ã®ç¢ºç«ã«ã€ãªããããšãã§ããã§ããããå»çæ¥çã§ããžãã¹ãå±éããäžã§ã4Cåæã¯æ¬ ãããªãããŒã«ãšèšããŸãã