çåœä¿éºæ¥çã«ãããŠãæ¿ãã競äºç°å¢ãç¶ãäžãå瀟ãå·®å¥åãšç«¶äºåªäœæ§ã®ç¢ºç«ã«èŠæ ®ããŠããŸããããã§æ³šç®ãããŠããã®ãã4Cåæã掻çšããæŠç¥ç«æ¡ã§ãã4Cãšã¯ãCustomerïŒé¡§å®¢ïŒãCompanyïŒèªç€ŸïŒãCompetitorïŒç«¶åä»ç€ŸïŒãChannelïŒè²©å£²ãã£ãã«ïŒã®é æåããæããã¬ãŒã ã¯ãŒã¯ã§ããããããã®èŠçŽ ãå€è§çã«åæããããšã§ãçä¿æ¥çã®çŸç¶ãšèª²é¡ãç確ã«ææ¡ããããšãã§ããŸããæ¬èšäºã§ã¯ã4Cåæã®åºæ¬æŠå¿µãããçä¿æ¥ãžã®é©çšæ¹æ³ããããŠæŠç¥ç«æ¡ã®ãã€ã³ããŸã§ããåå¿è ã«ããããããã解説ããŸããçä¿æ¥çã§åã¡æ®ãããã®ãã³ãããããã«ãããŸãã
çä¿æ¥ã«ããã4Cåæãšã¯äœã
çä¿æ¥ã«ããã4Cåæãšã¯ãçåœä¿éºæ¥çã®ç«¶äºç°å¢ãåæããããã®ãã¬ãŒã ã¯ãŒã¯ã§ãã4Cãšã¯ãCustomerïŒé¡§å®¢ïŒãCompanyïŒèªç€ŸïŒãCompetitorïŒç«¶åä»ç€ŸïŒãChannelïŒè²©å£²ãã£ãã«ïŒã®é æåãåã£ããã®ã§ããããããã®4ã€ã®èŠçŽ ããçä¿æ¥çã®çŸç¶ãšèª²é¡ãåæããŸãã
4Cåæã®åºæ¬æŠå¿µãšæ§æèŠçŽ
4Cåæã®åèŠçŽ ã«ã€ããŠè©³ããèŠãŠãããŸãããã
- CustomerïŒé¡§å®¢ïŒ
顧客ã®ããŒãºãå奜ã賌買è¡åãªã©ãåæããŸããçåœä¿éºååã«å¯Ÿãã顧客ã®æèãæºè¶³åºŠãã©ã€ãã¹ããŒãžããšã®ä¿éºããŒãºã®å€åãªã©ãææ¡ããããšãéèŠã§ãã
- CompanyïŒèªç€ŸïŒ
èªç€Ÿã®åŒ·ã¿ã匱ã¿ãçµå¶è³æºãªã©ãåæããŸããååã©ã€ã³ããããäŸ¡æ Œèšå®ãå¶æ¥äœå¶ããã©ã³ãåãªã©ãè©äŸ¡ãã競äºåªäœæ§ãæ確ã«ããŸãã
- CompetitorïŒç«¶åä»ç€ŸïŒ
競åä»ç€Ÿã®ååãæŠç¥ãåæããŸããå瀟ã®ååã»ãµãŒãã¹ãäŸ¡æ Œæ¿çã販売ãã£ãã«ãããŒã±ãã£ã³ã°æŠç¥ãªã©ãæ¯èŒæ€èšããèªç€Ÿãšã®å·®å¥åãã€ã³ããèŠåºããŸãã
- ChannelïŒè²©å£²ãã£ãã«ïŒ
ååã»ãµãŒãã¹ã顧客ã«å±ããããã®è²©å£²ãã£ãã«ãåæããŸãã察é¢å¶æ¥ã代çåºãéè¡çªè²©ãã€ã³ã¿ãŒããã販売ãªã©ãåãã£ãã«ã®ç¹æ§ãå¹æãè©äŸ¡ããæé©ãªãã£ãã«æŠç¥ãç«æ¡ããŸãã
ãããã®4ã€ã®èŠçŽ ãç·åçã«åæããããšã§ãçä¿æ¥çã®çŸç¶ãšèª²é¡ãå€è§çã«ææ¡ããããšãã§ããŸãã
çä¿æ¥ã«4Cåæãé©çšããæ矩
çä¿æ¥çã¯ãå°åé«éœ¢åãçµæžç°å¢ã®å€åã顧客ããŒãºã®å€æ§åãªã©ãæ§ã ãªèª²é¡ã«çŽé¢ããŠããŸããããããç°å¢äžã§ç«¶äºåªäœæ§ãç¶æã»åŒ·åããããã«ã¯ã4Cåæã«ããç確ãªçŸç¶ææ¡ãšæŠç¥ç«æ¡ãäžå¯æ¬ ã§ãã
4Cåæãé©çšããããšã§ã以äžã®ãããªæ矩ããããŸãã
- 顧客ããŒãºã®ç確ãªææ¡ãšååã»ãµãŒãã¹ã®æ¹å
- èªç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ã®æ確åãšçµå¶è³æºã®æé©é å
- 競åä»ç€Ÿãšã®å·®å¥åãã€ã³ãã®çºèŠãšç«¶äºæŠç¥ã®ç«æ¡
- 販売ãã£ãã«ã®æé©åãšå¹æçãªããŒã±ãã£ã³ã°æœçã®å®æœ
çä¿æ¥çã®ç«¶äºãæ¿åããäžã4Cåæã掻çšããŠç°å¢å€åã«é©å¿ãã顧客䟡å€ãé«ããããšãçä¿å瀟ã®éèŠãªèª²é¡ãšãªã£ãŠããŸãã
4Cåæã掻çšããçä¿æ¥ã®ç«¶äºåªäœæ§ã®æ§ç¯
4Cåæã®çµæãèžãŸããçä¿å瀟ã¯ä»¥äžã®ãããªåãçµã¿ãéããŠç«¶äºåªäœæ§ãæ§ç¯ããããšãã§ããŸãã
4Cã®èŠçŽ | 競äºåªäœæ§æ§ç¯ã®ããã®åãçµã¿ |
---|---|
CustomerïŒé¡§å®¢ïŒ |
|
CompanyïŒèªç€ŸïŒ |
|
CompetitorïŒç«¶åä»ç€ŸïŒ |
|
ChannelïŒè²©å£²ãã£ãã«ïŒ |
|
4Cåæãèµ·ç¹ãšãã競äºåªäœæ§ã®æ§ç¯ã¯ãçä¿æ¥çã«ãããæç¶çãªæé·ãšçºå±ã«äžå¯æ¬ ãªåãçµã¿ã§ããå瀟ãèªç€Ÿã®åŒ·ã¿ã掻ããã€ã€ã顧客ããŒãºã«ç確ã«å¿ããååã»ãµãŒãã¹ãæäŸããå¹æçãªãã£ãã«æŠç¥ãå®è·µããããšã§ãå³ãã競äºç°å¢ãä¹ãè¶ããããšãã§ããã§ãããã
çä¿æ¥çã®å°æ¥ãèŠæ®ãã4Cåæã掻çšããæŠç¥çãªçµå¶å€æãšå®è¡åããå瀟ã®ç«¶äºåã倧ããå·Šå³ãããšèšããŸããçä¿å瀟ã4Cåæãæ·±åããã顧客䟡å€ã®åµé ãšç«¶äºåªäœæ§ã®æ§ç¯ã«åãçµãããšããæ¥çå šäœã®çºå±ã«ã€ãªããããšãæåŸ ãããŸãã
çä¿æ¥ã«ããã4Cããããã®åæãã€ã³ã
Customer(顧客): ã¿ãŒã²ãã顧客ã®ç¹å®ãšç解
çä¿æ¥ã«ããã4Cåæã®ç¬¬äžæ©ã¯ã顧客ïŒCustomerïŒã®åæã§ããçåœä¿éºååã®ã¿ãŒã²ãã顧客ãæ確ã«å®çŸ©ãããã®ç¹æ§ãè¡åæ§åŒãããŒãºãæ·±ãç解ããããšãéèŠã§ãã
顧客åæã§ã¯ã以äžã®ãããªãã€ã³ãã«çç®ããŸãã
- 人å£çµ±èšçç¹æ§ïŒå¹Žéœ¢ãæ§å¥ãè·æ¥ãåå ¥ãªã©ïŒ
- ã©ã€ãã¹ããŒãžïŒç¬èº«ãæ°å©ãåè²ãŠãéè·ãªã©ïŒ
- ã©ã€ãã¹ã¿ã€ã«ïŒäŸ¡å€èŠ³ã趣å³ã»å奜ãæ¶è²»è¡åãªã©ïŒ
- ä¿éºã«å¯Ÿããæèã»ç¥èã¬ãã«
- ãªã¹ã¯èš±å®¹åºŠãšä¿éããŒãº
ãããã®æ å ±ãåéã»åæããããšã§ãã¿ãŒã²ãã顧客åãæ確ã«ããããããã®ã»ã°ã¡ã³ãã«å¿ããååéçºãããŒã±ãã£ã³ã°æŠç¥ãç«æ¡ããããšãã§ããŸãã顧客ç解ãæ·±ããããšã¯ã顧客æºè¶³åºŠã®åäžãšé·æçãªé¢ä¿æ§ç¯ã«ã€ãªãããŸãã
ããã«ã顧客ã®å£°ã«è³ãåŸãããã£ãŒãããã¯ãåéããããšãéèŠã§ãã顧客æºè¶³åºŠèª¿æ»ãã¢ã³ã±ãŒããã€ã³ã¿ãã¥ãŒãªã©ãéããŠã顧客ã®çã®å£°ãææ¡ããååã»ãµãŒãã¹ã®æ¹åãæ°ããªããŒãºã®çºèŠã«ã€ãªããããšãæ±ããããŸãã
çä¿æ¥çã§ã¯ã顧客ããŒãºãå€æ§åã»é«åºŠåããŠããŸããå¥åº·å¢é²ãå»çãä»è·ãªã©ãä¿éé åãæ¡å€§ããäžã§ã顧客äžäººã²ãšãã«å¯ãæ·»ã£ããã现ããªãµãŒãã¹ãæ±ããããŠããŸãã顧客ç解ãæ·±ããããŒãºã«å¿ãã䟡å€æäŸãè¡ãããšããçä¿å瀟ã®å·®å¥åæŠç¥ã®éµãšãªãã§ãããã
Competitor(競å): 競åä»ç€Ÿã®æŠç¥åæãšå·®å¥å
çä¿æ¥çã¯ç«¶äºãæ¿ãããå瀟ãåç£ç¢ç£šããªããååã»ãµãŒãã¹ã®åäžã«åªããŠããŸãã競åä»ç€ŸïŒCompetitorïŒã®ååãææ¡ããèªç€Ÿãšã®å·®å¥åãã€ã³ããæ確ã«ããããšãéèŠã§ãã
競ååæã§ã¯ã以äžã®ãããªèŠç¹ãæ±ããããŸãã
- äž»èŠç«¶åä»ç€Ÿã®ç¹å®ãšåžå Žããžã·ã§ãã³ã°
- 競åä»ç€Ÿã®ååã©ã€ã³ããããšäŸ¡æ ŒæŠç¥
- 競åä»ç€Ÿã®è²©å£²ãã£ãã«ãšå¶æ¥æŠç¥
- 競åä»ç€Ÿã®ãã©ã³ãã€ã¡ãŒãžãšåºå宣äŒæŽ»å
- 競åä»ç€Ÿã®è²¡åç¶æ³ãšçµå¶æŠç¥
ãããã®æ å ±ãåéã»åæããããšã§ã競åä»ç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ãææ¡ããèªç€Ÿãšã®æ¯èŒåªäœæ§ãèŠåºãããšãã§ããŸãã競åä»ç€Ÿã®æŠç¥ãæ·±ãç解ããããšã¯ãèªç€Ÿã®å·®å¥åæŠç¥ãç«æ¡ããäžã§äžå¯æ¬ ã§ãã
çä¿æ¥çã§ã¯ãååã»ãµãŒãã¹ã®å質åãé²ã¿ã€ã€ãããŸããããããäžã§ã競åä»ç€Ÿãšã®å·®å¥åãå³ãããã«ã¯ãç¬èªã®ä»å 䟡å€ãæäŸããããšãéèŠã§ããäŸãã°ãå¥åº·å¢é²ãµããŒããå»çé£æºãµãŒãã¹ãããžã¿ã«æè¡ã掻çšããå©äŸ¿æ§ã®åäžãªã©ã競åä»ç€Ÿã«ã¯ãªãç¬èªã®ãµãŒãã¹ãå±éããããšã§ã顧客ã®æ¯æãç²åŸããããšãã§ããã§ãããã
ãŸãã競åä»ç€Ÿãšã®ææºã»åæ¥ãèŠéã«å ¥ããå¿ èŠããããŸããæ¥çã®æ ãè¶ ããç°æ¥çš®ãšã®ã³ã©ãã¬ãŒã·ã§ã³ãã競åä»ç€Ÿãšã®å ±åéçºã»å ±å販売ãªã©ãæ°ããªäŸ¡å€åµé ã«åããåãçµã¿ãéèŠã§ãã競åä»ç€Ÿã®ååã泚èŠãã€ã€ãèªç€Ÿã®åŒ·ã¿ã掻ãããå·®å¥åæŠç¥ãæšé²ããããšãæ±ããããŸãã
Company(èªç€Ÿ): èªç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ã®ææ¡
4Cåæã«ãããŠãèªç€ŸïŒCompanyïŒã®åæã¯æ¬ ãããŸãããèªç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ã客芳çã«ææ¡ããçµå¶è³æºãæé©ã«é åããããšãéèŠã§ãã
èªç€Ÿåæã§ã¯ã以äžã®ãããªèŠ³ç¹ãæ±ããããŸãã
- èªç€Ÿã®çµå¶ç念ã»ããžã§ã³ãšå®æ ãšã®ã®ã£ãã
- èªç€Ÿã®ååã©ã€ã³ããããšäŸ¡æ Œç«¶äºå
- èªç€Ÿã®è²©å£²ãã£ãã«ã®åŒ·ã¿ãšèª²é¡
- èªç€Ÿã®ãã©ã³ãåãšé¡§å®¢ããã®è©äŸ¡
- èªç€Ÿã®äººçè³æºãšçµç¹äœå¶
- èªç€Ÿã®è²¡åç¶æ³ãšçµå¶å¹ç
ãããã®èŠçŽ ãå€è§çã«åæããããšã§ãèªç€Ÿã®ç«¶äºåªäœæ§ãšèª²é¡ãæããã«ããããšãã§ããŸããèªç€Ÿã®åŒ·ã¿ãæ倧éã«æŽ»ããã€ã€ã匱ã¿ãè£åŒ·ã»æ¹åããããšããæç¶çãªæé·ã«åããéèŠãªåãçµã¿ãšãªããŸãã
çä¿æ¥çã§ã¯ãååã»ãµãŒãã¹ã®å·®å¥åã ãã§ãªããæ¥åããã»ã¹ã®å¹çåãã³ã¹ãåæžãéèŠãªèª²é¡ã§ããããžã¿ã«æè¡ã®æŽ»çšãAIã»ããã°ããŒã¿åæãªã©ãå é²çãªåãçµã¿ãæšé²ããããšã§ãæ¥åã®çç£æ§åäžãšé¡§å®¢ãµãŒãã¹ã®è³ªçåäžãå³ãããšãã§ããã§ãããã
ãŸããèªç€Ÿã®åŒ·ã¿ã§ãã人çè³æºã®è²æã»æŽ»çšãæ¬ ãããŸãããå°éæ§ã®é«ã人æã®ç¢ºä¿ãšè²æãå€æ§ãªäººæã®æŽ»èºæšé²ãåãæ¹æ¹é©ãªã©ã人ææŠç¥ã®åŒ·åãæ±ããããŸããèªç€Ÿã®çµå¶è³æºãæé©ã«æŽ»çšããæç¶çãªç«¶äºåã®åäžãå³ãããšãéèŠã§ãã
èªç€ŸåæãéããŠãçµå¶èª²é¡ãæ確åããæã¡æãè¬ããããšããçä¿å瀟ã®çµå¶æŠç¥ã®æ ¹å¹¹ãšãªããŸããèªç€Ÿã®åŒ·ã¿ãæ倧éã«çºæ®ãã顧客䟡å€ã®åµé ãšç«¶äºåªäœæ§ã®æ§ç¯ã«åãçµãããšããçä¿æ¥çã«ãããåã¡æ®ãã®éµãæ¡ãã§ãããã
4Cåæã¯ãçä¿æ¥çã®ç«¶äºç°å¢ãå€è§çã«æããäžã§æå¹ãªãã¬ãŒã ã¯ãŒã¯ã§ãã顧客ã競åãèªç€Ÿããã£ãã«ã®4ã€ã®èŠç¹ããçŸç¶ãšèª²é¡ãåæããæŠç¥çãªææ決å®ãè¡ãããšãæ±ããããŸããçä¿å瀟ã4Cåæãæ·±åããã顧客䟡å€ã®åµé ãšç«¶äºåªäœæ§ã®æ§ç¯ã«åãçµãããšã§ãæ¥çå šäœã®çºå±ã«ã€ãªããããšãæåŸ ãããŸãã
çä¿æ¥çãåãå·»ãç°å¢ã¯å€§ããå€åããŠãããåŸæ¥ã®çºæ³ãææ³ã§ã¯éçšããªãæ代ãšãªã£ãŠããŸãã4Cåæãèµ·ç¹ãšããæŠç¥çãªçµå¶å€æãšãã¹ããŒãæãæã£ãå®è¡åããå瀟ã®ææãåããããšã«ãªãã§ãããã顧客起ç¹ã®çºæ³ã§ååã»ãµãŒãã¹ã®é©æ°ãå³ãã競äºåªäœæ§ãè¿œæ±ããããšããçä¿æ¥çã®æªæ¥ãåãæãåååãšãªããŸãã
çä¿æ¥çã«æºããäžäººã²ãšããã4Cåæã®æ¬è³ªãç解ããèªç€Ÿã®åŒ·ã¿ã掻ãããæŠç¥ãæšé²ããŠããããšãéèŠã§ããæ代ã®å€åã«é©å¿ãã顧客ã®ä¿¡é Œãšæ¯æãç²åŸããããšã§ãçä¿æ¥çã¯æ°ããªçºå±ãéããããšãã§ããã¯ãã§ãã4Cåæãåå°ãšããäžæã®åãçµã¿ããçä¿æ¥çã®æããæªæ¥ã«ã€ãªããããšãæåŸ ããããšæããŸãã
çä¿æ¥ã§4Cåæãå®è·µããããã®ã¹ããã
çä¿æ¥çã§4Cåæãå¹æçã«å®è·µããããã«ã¯ã以äžã®ãããªã¹ããããèžãããšãéèŠã§ãã
4Cåæã«å¿ èŠãªæ å ±åéæ¹æ³
4Cåæãè¡ãããã«ã¯ã顧客ãèªç€Ÿã競åä»ç€Ÿã販売ãã£ãã«ã«é¢ããæ å ±ãå¹ åºãåéããå¿ èŠããããŸããæ å ±åéã®æ¹æ³ãšããŠã¯ã以äžã®ãããªãã®ãæããããŸãã
- 顧客ããŒã¿ã®åéã»åæïŒå¥çŽè å±æ§ãããŒãºãæºè¶³åºŠãªã©ïŒ
- èªç€Ÿã®çµå¶ããŒã¿ã®æŽçã»åæïŒååæ§æãäŸ¡æ Œãå¶æ¥äœå¶ãªã©ïŒ
- 競åä»ç€Ÿã®æ å ±åéïŒå ¬éæ å ±ãæ¥çã¬ããŒããããŒã±ãã£ã³ã°ãªãµãŒããªã©ïŒ
- 販売ãã£ãã«ã®å®æ ææ¡ïŒå¶æ¥è·å¡ã代çåºãéè¡çªè²©ãªã©ã®ç¶æ³åæïŒ
ãããã®æ å ±ãå¹ççãã€ç¶ç¶çã«åéããããã«ã¯ã瀟å ã®æ å ±å ±æäœå¶ãæŽåããå€éšã®æ å ±ãœãŒã¹ãç©æ¥µçã«æŽ»çšããããšãæ±ããããŸãã
åéããããŒã¿ã®æŽçãšåæææ³
åéããããŒã¿ã4Cåæã«æŽ»çšããããã«ã¯ãé©åãªæŽçãšåæãäžå¯æ¬ ã§ãã以äžã®ãããªææ³ãçšããŠãããŒã¿ãåæããããšãå¹æçã§ãã
- ããŒã¿ã®ã¯ã¬ã³ãžã³ã°ãšçµ±å
åéããããŒã¿ãæŽçããåæã«é©ãã圢åŒã«å å·¥ããŸããç°ãªããœãŒã¹ããåŸãããŒã¿ãçµ±åããäžè²«æ§ã®ããåæåºç€ãæ§ç¯ããŸãã
- ã»ã°ã¡ã³ããŒã·ã§ã³ãšãã«ãœãã®äœæ
顧客ããŒã¿ãåæããç¹æ§ãè¡åãã¿ãŒã³ã«åºã¥ããŠã»ã°ã¡ã³ããŒã·ã§ã³ãè¡ããŸããåã»ã°ã¡ã³ãã®ç¹åŸŽãæãããã«ãœããäœæããã¿ãŒã²ãã£ã³ã°ã«æŽ»çšããŸãã
- ãã³ãããŒãã³ã°ãšç«¶ååæ
èªç€Ÿã®ããŒã¿ãšç«¶åä»ç€Ÿã®ããŒã¿ãæ¯èŒåæããèªç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ãææ¡ããŸãã競åä»ç€Ÿã®æŠç¥ãååãåæããå·®å¥åã®ãã€ã³ããæ確ã«ããŸãã
- ãã£ãã«å¥ã®æ¥çžŸåæ
販売ãã£ãã«ããšã®æ¥çžŸããŒã¿ãåæããåãã£ãã«ã®ç¹æ§ã課é¡ãææ¡ããŸãããã£ãã«ããã¯ã¹ã®æé©åãããã£ãã«å¥ã®æœçç«æ¡ã«æŽ»çšããŸãã
ãããã®åæææ³ãé§äœ¿ããããšã§ã4Cåæã«å¿ èŠãªç¥èŠãå°ãåºãããšãã§ããŸãã
4Cåæã®çµæãçä¿æ¥ã®æŠç¥ç«æ¡ã«æŽ»ããæ¹æ³
4Cåæã®çµæãèžãŸããçä¿æ¥ã®æŠç¥ç«æ¡ã«æŽ»ããããã«ã¯ã以äžã®ãããªåãçµã¿ãéèŠã§ãã
4Cã®èŠçŽ | æŠç¥ç«æ¡ã®ãã€ã³ã |
---|---|
CustomerïŒé¡§å®¢ïŒ |
|
CompanyïŒèªç€ŸïŒ |
|
CompetitorïŒç«¶åä»ç€ŸïŒ |
|
ChannelïŒè²©å£²ãã£ãã«ïŒ |
|
4Cåæã®çµæãæŠç¥ç«æ¡ã«æŽ»ããããã«ã¯ãçµå¶å±€ã®åŒ·ããªãŒããŒã·ãããšãšãã«ãçŸå Žã®ç¥èŠãçãããããã ã¢ããã®åãçµã¿ãæ¬ ãããŸãããçµç¹å šäœã§4Cåæã®éèŠæ§ãå ±æããæŠç¥ã®å®è¡ã«åããŠäžäžžãšãªã£ãŠåãçµãããšãæ±ããããŸãã
çä¿æ¥çãåãå·»ãç°å¢ã¯å€§ããå€åããŠãããåŸæ¥ã®çºæ³ãææ³ã§ã¯éçšããªãæ代ãšãªã£ãŠããŸãã4Cåæãèµ·ç¹ãšããæŠç¥çãªææ決å®ãšãã¹ããŒãæãæã£ãå®è¡åããå瀟ã®ææãåããããšã«ãªãã§ãããã顧客起ç¹ã®çºæ³ã§ååã»ãµãŒãã¹ã®é©æ°ãå³ãã競äºåªäœæ§ãè¿œæ±ããããšããçä¿æ¥çã®æªæ¥ãåãæãåååãšãªããŸãã
çä¿æ¥çã«æºããäžäººã²ãšããã4Cåæã®æ¬è³ªãç解ããèªç€Ÿã®åŒ·ã¿ã掻ãããæŠç¥ãæšé²ããŠããããšãéèŠã§ããæ代ã®å€åã«é©å¿ãã顧客ã®ä¿¡é Œãšæ¯æãç²åŸããããšã§ãçä¿æ¥çã¯æ°ããªçºå±ãéããããšãã§ããã¯ãã§ãã4Cåæãåå°ãšããäžæã®åãçµã¿ããçä¿æ¥çã®æããæªæ¥ã«ã€ãªããããšãæåŸ ããããšæããŸãã
ãŸãšã
çä¿æ¥ãžã®4Cåæã®é©çšã¯ã顧客ã®ããŒãºãç解ãã競åä»ç€Ÿãšã®å·®å¥åãå³ãããã«æå¹ãªææ³ã§ããèªç€Ÿã®åŒ·ã¿ã掻ãããååéçºãã顧客ãšã®é¢ä¿æ§ç¯ã«æ³šåããããšã§ã顧客æºè¶³åºŠã®åäžãšåçæ¡å€§ã«ã€ãªããããšãã§ããŸãã4Cåæã掻çšããŠã顧客èŠç¹ã«ç«ã£ãæŠç¥ãç«æ¡ããå®è¡ããããšãçä¿æ¥çã§åã¡æ®ãããã®éµãšãªãã§ãããã