1. ããªãŒã©ã³ã¹ãšããŠã®èªå·±PRã®éèŠæ§
èªç±ãªåãæ¹ãé åã®ããªãŒã©ã³ã¹ã§ãããããã¯åæã«èªèº«ã®ã¹ãã«ã䟡å€ãã¯ã©ã€ã¢ã³ãã«äŒããããšã®éèŠæ§ãé«ããŠããŸããç¹ã«ãèªåèªèº«ã®é åãææ¡ãããããå¹æçã«äŒããã¹ãã«ãããªãã¡èªå·±PRãéèŠãšãªããŸãã
1-1. ããªãŒã©ã³ã¹ã§ã®æŽ»åã®ç¹æ§
ããªãŒã©ã³ã¹ãšã¯ãåã ã®ã¹ãã«ãæè¡ãçšããŠèªäž»çã«ä»äºãè¡ãªãè·æ¥åœ¢æ ãæããŸããèªåèªèº«ãååã§ããããã®ååã販売ããã®ãèªèº«ã®åœ¹å²ãšãªããŸãããã®ãããã¯ã©ã€ã¢ã³ããèªèº«ãéžã¶çç±ãæ確ã«æ瀺ããããšã§ãããå€ãã®ããžãã¹ãã£ã³ã¹ãã€ããããšãã§ããŸãã
1-2. èªå·±PRã®åœ¹å²ãšæ矩
èªå·±PRãšã¯ãèªå·±çŽ¹ä»ã®äžéšãšããŠãèªèº«ã®åŒ·ã¿ãç¹æ§ãçžæã«ç€ºãããã®ã¹ãã«ã§ããäŒç€Ÿå¡ãšéããããªãŒã©ã³ã¹ã¯äŒç€Ÿã®ãã©ã³ããå°äœã«é Œãããšãã§ããªããããäžäººäžäººãèªèº«ã®ãã©ã³ããç¯ãäžãããããäŒããå¿ èŠããããŸãã
ããã§éèŠãšãªãã®ãèªå·±PRã§ããèªå·±PRãéããŠãèªåèªèº«ã®äŸ¡å€ãèšèã«ããŠäŒããã¯ã©ã€ã¢ã³ãã«éžã°ããããç¶æ ãäœãäžããŸãããã®ãããèªå·±PRã®ã¹ãã«ã¯ããªãŒã©ã³ã¹ã«ãšã£ãŠã¯å¿ é ã®ã¹ãã«ãšãããã§ãããã
2. å¹æçãªèªå·±PRã®åºæ¬èŠçŽ
ããªãŒã©ã³ã¹ãšããŠæåããããã«ã¯ãèªåèªèº«ãç確ã«PRããèœåãæ¬ ãããŸãããã§ã¯ãå¹æçãªèªå·±PRãçºãããã«ã¯ãã©ã®ãããªèŠçŽ ãå¿ èŠãªã®ã§ãããããäž»ãªèŠçŽ ãšããŠãèªåèªèº«ãç解ãããç¬èªæ§ã匷ã¿ãæ確ã«ããã話ãåã磚ãã®3ã€ãæããããšãã§ããŸãã
2-1. èªåèªèº«ãç解ãã
èªå·±PRãèããåã«ããŸãã¯èªå·±åæãå¿ èŠã§ããããã¯ãèªåèªèº«ã®åŒ·ã¿ã匱ã¿ãçµéšãã¹ãã«ãªã©ããªããžã§ã¯ãã£ããªèŠç¹ã§èªåèªèº«ãç解ããããšãæããŸããèªå·±åæã¯ãèªèº«ã®æåŸ ãé¡æãææãäžå®ãªã©ã®ãšã¢ãŒã·ã§ã³ãããèªå·±ã®èœåãæ ç±ãé²è¡äžã®ãããžã§ã¯ããŸã§åºç¯ã«ãããèŠçŽ ã確èªããŸããæ¢åã®ã¹ãã«ãšç¥èããããŠç²åŸãããã¹ãã«ãææ¡ããããšã«ãããèªå·±ã¢ããŒã«ã®æ¹åæ§ã確èªããããšãã§ããŸãã
2-2. ç¬èªæ§ã匷ã¿ãæ確ã«ãã
次ã«ãPRã«ããããªãèŠçŽ ã¯èªèº«ã®ç¬èªæ§ã匷ã¿ãæ確ã«ããããšã§ããããªããæäŸã§ãããµãŒãã¹ã®ç¹æ§ã競åä»ç€Ÿãšã®éããããªãã®ã¹ãã«ãå¿ èŠãšããã¯ã©ã€ã¢ã³ãã誰ãªã®ããæ確ã«ããŸããããããã«ãããã¯ã©ã€ã¢ã³ããããªããšåããããšæãçç±ãå ·äœçãã€åãããããäŒããããšãã§ããŸãã
2-3. 話ãåã磚ã
ãããŠãæåŸã®èŠçŽ ã¯è©±ãåã磚ãããšã§ããããã¯ãæåéãã®ã話ãåãã ãã§ãªããèªå·±è¡šçŸã®åå šè¬ãæããŸãã身é ã®ã¹ãã«ã説æããèªä¿¡ãæã£ãŠèªåèªèº«ã売ã蟌ãèœåã¯éåžžã«éèŠã§ããç·Žç¿ãéããŠãæ確ã§æå¹ãªã³ãã¥ãã±ãŒã·ã§ã³èœåã磚ãããšãéèŠã§ãã
ãããã®èŠçŽ ãç解ããããããã®ã¹ããããè¡ãããšã§ãããªãã ãã®ãå¹æçãªèªå·±PRãäœæããããšãå¯èœã«ãªããŸãã次ã®ã»ã¯ã·ã§ã³ã§ã¯ãå ·äœçãªèªå·±PRã®äœãæ¹ã«ã€ããŠè§ŠããŠãããŸãã
3. èªå·±PRã®äœãæ¹ã¹ããã
ããªãŒã©ã³ã¹ãšããŠã®èªå·±PRãäœæããããã«ã¯ãããã€ãã®éèŠãªã¹ããããèžãå¿ èŠããããŸãã
3-1. ã»ã«ããã§ãã¯ïŒèªå·±åæãè¡ã
ãŸãæåã«è¡ãã¹ãããšã¯ãèªèº«ã«ã€ããŠæ·±ãç解ããããã®ã»ã«ããã§ãã¯ã§ããããã¯ãèªåãäœãåŸæãšããŠããã®ããã©ã®ãããªã¹ãã«ãçµéšãããã®ããæ確ã«ããããã®éèŠãªããã»ã¹ã§ããèªå·±åæãè¡ãããšã§ãèªåã®åŒ·ã¿ãç¹æ§ãæ確ã«è¡šçŸããããšãå¯èœãšãªããŸããããã¯ããªãŒã©ã³ã¹ãšããŠéåžžã«éèŠã§ãèªå·±PRã§ã¯ãããæ確ã«äŒããå¿ èŠããããŸãã
3-2. é åã®æŽãåºãïŒåŒ·ã¿ãã¹ãã«ãçµéšãåæãã
次ã«ãèªåèªèº«ã®é åãæŽãåºãããã«ãèªåã®åŒ·ã¿ãã¹ãã«ãçµéšãäžã€äžã€åºããŸãããå ·äœçã«ã¯ãèªåãæã£ãŠããã¹ãã«ã®å ·äœçãªãªã¹ããäœæãããã®äžããç¹ã«åŒ·ãã¹ãã«ãçµéšãéžããŠã¿ãŸãããããããã¯èªå·±PRã®éªšåãšãªãéšåãªã®ã§ãããèããŠåæããŠã¿ãŠãã ããã
3-3. å ·äœçãªãšããœãŒããæ·»ãã
èªåã®åŒ·ã¿ãã¹ãã«ãæ瀺ããåŸã¯ãããã蚌æãããšããœãŒããæ·»ããŸãããããã®ãšããœãŒãã¯ãèªåã®èœåãå ·äœçã«ç€ºã蚌æ ãšãªããŸããããªãŒã©ã³ã¹ãšããŠãèªåãä¿¡é ŒããŠãããã¯ã©ã€ã¢ã³ããæ¢ãå Žé¢ã§ããããã®å ·äœçãªãšããœãŒãã倧ããªåãšãªããŸãã
3-4. PRæã®æ§æïŒç°¡æœãã€åããããã
æåŸã«ããããŸã§åŸãæ å ±ãåºã«èªå·±PRæãäœæããŸãããã®éãç°¡æœãã€åãããããæç« ãå¿æããŸããããèªå·±PRæã¯ãããªãèªèº«ãæãè¯ã圢ã§è¡šçŸããããã®ããŒã«ãªã®ã§ãèªã人ã«ãšã£ãŠç解ãããã圢ã«ãªãããã«é æ ®ããå¿ èŠããããŸãã
4. èªå·±PRã®äŸãšåæ
å®éã®èªå·±PRã®äŸãèŠãŠãããŸããããããããã®PRæã®ç¹åŸŽãããªããããå¹æçã§ããã®ããåæããŠãããŸãã
4-1. PRæã®äŸæ瀺
äŸ1: ã5幎éã®ãŠã§ããã¶ã€ã³ã®çµéšãæã€ããªãŒã©ã³ã¹ãã¶ã€ããŒãšããŠã40以äžã®ãŠã§ããµã€ãããã¶ã€ã³ããŸãããç¹ã«UI/UXã«åãå ¥ãããŠãŒã¶ãŒã®äœ¿ãããããéèŠãããã¶ã€ã³ãå¿æããŠããŸããã¯ã©ã€ã¢ã³ãã®ããžã§ã³ã圢ã«ããããšã«æ倧é泚åããŠããŸããç§ã«ãä»»ããã ãããã
äŸ2: ãããªãŒã©ã³ã¹ãšã³ãžãã¢ãšããŠ7幎ãPythonãçšããæ©æ¢°åŠç¿ã·ã¹ãã ã®éçºã«åŸäºããŠããŸããã¯ã©ãŠãã€ã³ãã©ã®èšèšãšéçšã®çµéšããããäžè²«ããã·ã¹ãã éçºããæäŒãã§ããŸãããŸããæ éãªãã¹ããéããŠãã·ã¹ãã ã®å®å®æ§ãšå質ã確ä¿ããŸããã
äŸ3: ã10幎éè±èªè¬åž«ãšããŠåãããªã³ã©ã€ã³è±äŒè©±ãµãŒãã¹ã®ç«ã¡äžãããéå¶ãŸã§ãè¡ãªã£ãŠããŸãããã²ãŒã æèŠã§è±èªãåŠã¹ãç¬èªã®ã«ãªãã¥ã©ã ãéçºããåã©ããã倧人ãŸã§æ¥œããè±èªãåŠã¶ç°å¢äœãã«å°œåããŠããŸãããã
4-2. ãªããããå¹æçãªã®ãã®åæ
äžèšã®èªå·±PRäŸã§ã¯ãããããã以äžã®èŠçŽ ãããŸãçµã¿åãããŠå¹æçãªPRãäœãäžããŠããŸãã
äŸ1ã§ã¯ãå°éç¥èïŒUI/UXãã¶ã€ã³ïŒãå®çžŸïŒ5幎éã§40以äžã®ãŠã§ããµã€ãããã¶ã€ã³ïŒãå ·äœçã«ç€ºããŠããŸãããŸãããã¯ã©ã€ã¢ã³ãã®ããžã§ã³ã圢ã«ããããšãã圌èªèº«ã®åãçµã¿æ¹ãã¢ãããŒãäŒããé Œãã«ãªãããŒãããŒã§ããããšãã¢ããŒã«ããŠããŸãã
äŸ2ã§ã¯ãç¹æïŒPythonãçšããæ©æ¢°åŠç¿ã·ã¹ãã ã®éçºïŒãçµéšïŒã¯ã©ãŠãã€ã³ãã©ã®èšèšãšéçšïŒããã ããïŒæ éãªãã¹ãã«ããã·ã¹ãã ã®å®å®æ§ãšå質確ä¿ïŒãæ瀺ããŠèªå·±PRãããŠããŸããããã«ãã圌ãäžè²«ããã·ã¹ãã éçºãææããããæè¡è ã§ããããšãäŒãããŸãã
äŸ3ã§ã¯ãé·å¹Žã®çµéšïŒ10幎éè±èªè¬åž«ïŒãšãšãã«ãå ·äœçææïŒãªã³ã©ã€ã³è±äŒè©±ãµãŒãã¹ã®ç«ã¡äžããç¬èªã«ãªãã¥ã©ã ã®éçºïŒã瀺ããŠããŸãããåã©ããã倧人ãŸã§æ¥œããè±èªãåŠã¶ç°å¢äœãã«å°œåããšããç±æãç®ã®åã®èª²é¡è§£æ±ºã«åãçµã姿å¢ãèŠããŠããŸãã
ãããã®äŸãããããããã«ãå ·äœçãªã¹ãã«ãçµéšãææã瀺ãã ãã§ãªããèªåèªèº«ã®åãæ¹ãã¹ããŒãªãŒãç±æã瀺ãããšãèªå·±PRã®å¹æã倧ããé«ããŸãã
5. ããªãŒã©ã³ã¹ãšããŠã®èªå·±PRã®ã³ã
ããŠããããŸã§èªå·±PRã®åºæ¬èŠçŽ ãäœãæ¹ã«ã€ããŠè¿°ã¹ãŠããŸããããã®ç« ã§ã¯ããªãŒã©ã³ã¹ãšããŠå ·äœçã«ã©ã®ããã«èªå·±PRãã¹ããªã®ãããã®ã³ãã«ã€ããŠè§£èª¬ããŸãã
5-1. ã¯ã©ã€ã¢ã³ãã®èŠç¹ãæèãã
ãŸã第äžã«ãã¯ã©ã€ã¢ã³ãç®ç·ã§èªå·±PRãèããããšãéèŠã§ããäœãæ±ããŠããã®ããã©ã®ãããªã¹ãã«ãçµéšã圹ç«ã€ã®ããç解ããããã«å¯ŸããŠèªèº«ãã©ã®ããã«ãããæºããããšãã§ããã®ããèããŸããç¹ã«ããªãŒã©ã³ã¹ã§ã¯èªåã®ã¹ãã«ãçµéšã ãã§ã¯ãªãããããžã§ã¯ãçã§ãçæçã«ã¯ã©ã®ããã«å¯Ÿå¿ã§ããã®ãèŠéãã瀺ãããšãæ±ããããŸããã¯ã©ã€ã¢ã³ãã®èª²é¡è§£æ±ºã«ã©ã®ããã«å¯äžã§ããã®ããå ·äœçãªãšããã³ã¹ãšå ±ã«ç€ºãããšã§ãèªå·±PRã®èª¬åŸåã¯æ Œæ®µã«é«ãŸããŸãã
5-2. éç«ã€åæ§ãã¢ããŒã«ãã
次ã«ãèªå·±ã®åæ§ã匷調ããããã«ã¯ãå ·äœçãªäºäŸãçšããŠã¢ããŒã«ããããšãå¹æçã§ãã競äºãæ¿ããããªãŒã©ã³ã¹ã«ãããŠã¯ãæè¡åã ãã§ã¯ãªããç¬èªæ§ãåæ§ã§å·®å¥åãå³ãããšã倧åã§ããéå»ã®æ¡ä»¶ã§èŠãã解決èœåãç¹å¥ãªã¹ãã«ããªãŒããŒã·ãããªã©ãèªèº«ã ããæã€ç¹å¥ãªçµéšãã¹ãã«ã«ã€ããŠå ·äœçãªãšããœãŒããšå ±ã«è¿°ã¹ãããšã§ãä»ã®ããªãŒã©ã³ã¹ãšã¯äžç·ãç»ãèªå·±PRãå®çŸã§ããŸãã
5-3. ããŒã«ãSNSçã§ã®èªå·±PRææ³
æåŸã«ãããŒã«ãSNSã掻çšããèªå·±PRãèŠéããŸãããããªãŒã©ã³ã¹ãšããŠã®æŽ»åãäžå±€åºããããã«ã¯ãèªå·±PRã®å Žãå¢ããããšãæå¹ã§ããLinkedInãFacebookãªã©ã®SNSã¯ãã¡ãããèªèº«ã®ããã°ãããŒããã©ãªãªãäœæããããšã§ãèªåã®ã¹ãã«ãçµéšãããå€è§çã«ãããæ·±ãäŒããããšãã§ããŸãããŸããã³ãã¥ããã£ã«åå ãããããªã³ã©ã€ã³ã«ããããããã¯ãŒãã³ã°ãè¡ãããšã§ãèªå·±PRã®æ©äŒãå¢ããããšãã§ããŸãããããã®æŽ»åãéããŠãå¹ åºãã¹ãã«ãšå€è§çãªèŠç¹ãæã€ããªãŒã©ã³ã¹ã§ããããšãã¢ããŒã«ããŸãããã
以äžãããªãŒã©ã³ã¹ãšããŠã®èªå·±PRã®ã³ãã§ãããããããããã®ãã€ã³ããæŒããã€ã€ããæã倧åãªã®ã¯ãèªèº«ã®èšèã§èªãããšãã§ããèªåããããäŒããã¯ã©ã€ã¢ã³ãã«å¯ŸããŠä¿¡é Œæãæã£ãŠããããããããã²èªèº«ã®èªå·±PRãç·ŽãäžããŠãã ããã
6. èªå·±PRãæŽæ°ãç¶ããçç±ãšæ¹æ³
èªå·±PRã¯äžåºŠäœæãããçµããã§ã¯ãããŸãããããã¯ãé²è¡äžã®ãããžã§ã¯ãã®ãããªãã®ã§ãããå®æçãªã¡ã³ããã³ã¹ãšæŽæ°ãå¿ èŠã§ããèªå·±PRãéçãªãã®ã§ãªãåçãªãã®ã§ããã¹ãçç±ãæ¢ãããããã©ã®ããã«æŽæ°ããŠããã¹ããã«ã€ããŠèŠãŠãããŸãããã
6-1. ã¹ãã«ãçµéšã®é²æ©ãåæ ãã
ããªãŒã©ã³ã¹ãšããŠåããšãæ°ãããããžã§ã¯ããã¯ã©ã€ã¢ã³ããšã®åºäŒããæ°ãããã¯ãããžãŒãææ³ã®åŠã³ãªã©ãæ¥ã æ°ããçµéšãç©ãæ©äŒããããŸãããã®ãããªæ°ããã¹ãã«ãçµéšã¯ãããªãã®äŸ¡å€ãé«ããæ°ããæ©äŒãåŒãå¯ããå¯èœæ§ããããŸããããããã¿ã€ã ãªãŒã«èªå·±PRã«åæ ãããããšã§ãããªããé²æ©ãç¶ããŠããããšãã¯ã©ã€ã¢ã³ãã«ç€ºãããšãã§ããŸãã
6-2. éæã¢ããããŒãããéèŠæ§
èªå·±PRã¯ãããªããä»ã©ã®ãããªã¹ãã«ãæã£ãŠããŠãã©ã®ãããªäŸ¡å€ãæäŸã§ããã®ããäŒããããã®ããŒã«ã§ãããããã£ãŠãããã¯ããªãèªèº«ã®ææ°ã®ç¶æ ãaccuratelyåæ ããŠããã¹ãã§ããå®æçã«èªå·±PRãæŽæ°ããããšã§ãããªããé²åãç¶ãããããã§ãã·ã§ãã«ã§ããããšã蚌æããããšãã§ããŸããèªå·±PRãææ°ã®ãã®ã§ããããšã¯ãããªããèšæ©å¿å€ã§ãèªå·±åäžå¿ãããããšã瀺ãäžæ¹ã§ãå€ãæ å ±ã§ããã°ããªãããããã§ãã·ã§ãã«ã§ã¯ãªããšèŠãªãããå¯èœæ§ããããŸãã
6-3. èªå·±PRããã©ãã·ã¥ã¢ããããããã®ã¢ããã€ã¹
èªå·±PRãå®æçã«æŽæ°ããéã®ã³ããšããŠã¯ããŸããã©ã®éšåãæŽæ°ãããã®ããæ確ã«ç解ããããšãéèŠã§ããæè¿ã®ãããžã§ã¯ããåŸãæ°ããã¹ãã«ãæ°ãã«çºèŠãã匷ã¿ãªã©ãèããŠã¿ãŠãã ããã次ã«ããããã®æŽæ°ãã©ã®ããã«è¡šçŸããããææ¡ããŸããããã§ã¯ãäºå®ãè¿°ã¹ãã ãã§ãªãããããã©ã®ãããªçµæãçãã ãããšããœãŒãåããããšãæå¹ã§ããæåŸã«ãæŽæ°ãå®æçã«è¡ãããšãèšç»ããŸããæ¯æããŸãã¯æ¯ã¯ã©ãŒã¿ãŒãªã©ãå®æçãªãªãã€ã³ããŒãèšå®ãããšè¯ãã§ãããã
7. ãŸãšãïŒããªãŒã©ã³ã¹èªå·±PRã®å¥¥æ·±ããšäžæ©å ãž
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