1. å人äºæ¥äž»ãšã¯
åããŸããŠãä»åã¯ããããäžç·ã«å人äºæ¥äž»ã®äžçãæ·±æãããŠãããããšæããŸããç¹ã«ããããªå人äºæ¥äž»ãã¡ããããšããæã«è¡ããå±å·ã®å€æŽãã«ã€ããŠã®æ å ±ããŸãšããŠããŸããããã®åã«ãŸãã¯ãå人äºæ¥äž»ãšã¯äœè ãªã®ãããåºæ¬çãªç¥èããé çªã«èŠãŠãããŸãããã
1.1 å人äºæ¥äž»ã®å®çŸ©
ãå人äºæ¥äž»ããšã¯ãäžèšã§èª¬æãããšèªåèªèº«ãäºæ¥ãè¡ãããã®åçãç®æãå人ã®ããšãæããŸããå ·äœçãªäºæ¥ã®å 容ã¯æ§ã ã§ãã¬ã¹ãã©ã³ãã«ãã§ã®çµå¶ãããªãŒã©ã³ã¹ã®ãã¶ã€ããŒãããã°ã©ããŒãå人ã§éå¶ãããªã³ã©ã€ã³ã·ã§ãããªã©ãåã 人ã®ã¹ãã«ãç¹æ§ã«åãããŠè¡ãããŠããŸãã
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1.2 å人äºæ¥äž»ã«ãªãã¡ãªããã»ãã¡ãªãã
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2. å±å·ã®åœ¹å²ãšæ矩
2.1 å±å·ã£ãŠäœïŒ
å±å·ãšã¯ãå ·äœçãªããžãã¹ãè¡ãéã«å人äºæ¥äž»ã䜿çšããååã®ããšã§ããå人ãäºæ¥ãè¡ãéã«ã¯ãèªå·±ã®æ¬åããã®ãŸãŸäœ¿çšããããšãå¯èœã§ãããç¬èªã®å±å·ãèšããããšã§äºæ¥ã®ç¬èªæ§ã瀺ããããäºæ¥å 容ã«é¢é£æ§ãæããããããããšãã§ããŸãã
2.2 å±å·ã®éèŠæ§
å±å·ã¯ããå人äºæ¥äž»ã®é¡ãã§ãããšåæã«ããããžãã¹ã®ãã©ã³ãããšãèšããŸãããã®ãããã©ã®ãããªå±å·ãèšå®ãããã«ãã£ãŠã顧客ãååŒå ã«å¯Ÿããå°è±¡ã倧ããå€ãããããéåžžã«éèŠãªèŠçŽ ãšãªããŸãã
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3. å人äºæ¥äž»ã®å±å·å€æŽãšã¯
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3.1 ãªãå±å·ãå€æŽããã®ã
å±å·ãå€æŽãã決æã¯ããã»ã©è»œããšããããã®ã§ã¯ãããŸããããªããªããå±å·ã¯äºæ¥ã®é¡ãšãèšãã顧客ãååŒå ããèªç¥ãããéèŠãªéšåã ããã§ãã
ã§ã¯ããªãå±å·ãå€æŽããããšãããšãäž»ãªçç±ãšããŠã¯æ¬¡ã®ïŒã€ãããŸãã第äžã«ã äºæ¥å 容ã®å€æŽãæããããŸããäºæ¥ã®æé·ãå€åã«ãã以åã®å±å·ãäºæ¥å 容ãšäžèŽããªãå Žåãæ°ããå±å·ã«å€æŽããããšã§ãã©ã³ãã€ã¡ãŒãžãäžæ°ããããšããããŸãã
第äºã«ããã©ã³ãã€ã¡ãŒãžã®å€æŽã§ããäºæ¥ã®æ¡å€§ãã¿ãŒã²ããå±€ã®å€æŽã«ãã£ãŠãæ°ããã€ã¡ãŒãžãæã¡åºãå¿ èŠãåºãŠããããšããããŸãã
第äžã«ã çµå¶æ¹åããããŸããéå»ã®ãã¬ãã£ããªã€ã¡ãŒãžããè±åŽããããã«å±å·ãå€ããæ°ããªã¹ã¿ãŒããåãå ŽåããããŸãã
3.2 å±å·å€æŽã®ã¿ã€ãã³ã°
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å ·äœçãªã¿ã€ãã³ã°ã¯ãæ°ããªäºæ¥é åã«é²åºããéãäºæ¥æ¹éãã¿ãŒã²ããã®å€æŽããã£ãæãããã«ã¯äŒæ¥ã®æé·ã«åãããŠãã©ã³ãã€ã¡ãŒãžãäžæ°ãããæãªã©ãèããããŸãã
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4. å±å·å€æŽã®æç¶ãæ¹æ³
å±å·ïŒäºæ¥ã®å称ïŒãå€æŽãããšãã«ã¯ãæ³åŸäžäžå®ã®æç¶ããæ±ããããŸãããŸãã¯å¿ èŠãªæžé¡ã®æºåããé²ããŠã¿ãŸãããã
4.1 å¿ èŠæžé¡ã®æºå
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ãå人äºæ¥ã®éæ¥ã»å»æ¥çå±åºæžãã¯ãæèœã®çšå眲ã§å ¥æã§ããŸãããã®å±åºæžã§ã¯ãæ°ããå±å·ãæèšããå¿ èŠããããŸãã
次ã«ããå°é蚌ææžãã¯ãå± äœå°ã®åžåºçºæåœ¹å Žã§ååŸã§ããŸãã䜿çšããå°éã¯3æ¬æãã®ç©ã§ããå¿ èŠããããŸãã
4.2 æç¶ãã®æµã
ãŸããå人äºæ¥ã®éæ¥ã»å»æ¥çå±åºæžã«å¿ èŠäºé ãèšå ¥ããå°éãæŒããŸãããã®åŸãå°é蚌ææžãšãšãã«æå¯ãã®çšå眲ã«æåããçªå£ã«ãŠæç¶ããè¡ããŸãã
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4.3 æç¶ãã«ãããè²»çšãšæé
å¿ èŠæžé¡ã®ååŸçã«ãããæéãšããŠãå°é蚌ææžãå¿ èŠã§ããããã¯åžåºçºæåœ¹å Žã§ååŸããŸããããã®è²»çšã¯åœ¹å Žã«ãã£ãŠç°ãªããŸããäžè¬çã«ã¯300åãã500åçšåºŠã§ãã
æç¶ãã®æéã¯ãåŸ ã¡æéãé€ãã°1æéçšåºŠãåŸ ã¡æéãå«ãããšåæ¥çšåºŠãèŠç©ããã®ãå®å šã§ãããã
以äžã®æç¶ããèžãã°ãå±å·ã®å€æŽæç¶ãã¯ç¡äºã«çµãããŸããããããæç¶ãåŸãå¿ èŠãªäœæ¥ããããŸãã®ã§ã泚æããŸãããã
5. å±å·å€æŽåŸã®å¿ èŠæç¶ã
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5.1 éè¡å£åº§ã®å€æŽ
第äžã«å¿ ãè¡ãã¹ããªã®ããéè¡å£åº§ã®å矩å€æŽã§ããéè¡å£åº§ã¯ããžãã¹äžéåžžã«éèŠãªèŠçŽ ã§ãããå£åº§å矩ãšããŠå±å·ã䜿çšããŠããå Žåã¯ããã®å矩ãæ°ããå±å·ã«å€æŽããå¿ èŠããããŸããå ·äœçãªæç¶ãã®æ¹æ³ã¯éè¡ã«ãã£ãŠç°ãªãã®ã§ãåèªã§ä¿¡çšé庫ãéè¡ã«åãåãããŠç¢ºèªããããšãããããããŸãã
5.2 å°å·ç©ããµã€ãçã®å€æŽ
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ç¹ã«ããžã¿ã«åªäœã®æŽæ°ã¯å¿ããã¡ã§ãããGoogleãã€ããžãã¹ãåçš®SNSãèªç€Ÿãµã€ããªã©ã®æ å ±ãå€ããŸãŸã§ãããšãå©çšè ã«æ··ä¹±ãæãåå ãšãªããèªç€Ÿã®ä¿¡é Œæ§ã倱ããããŸãããããããå šãŠã®å€æŽæç¶ãã¯æéãšåŽåããããäœæ¥ã§ãããäºæ¥ã®ã¹ã ãŒãºãªç¶ç¶ãšã顧客ãžã®æ å ±æäŸã®èŠ³ç¹ããããå¿ããã«è¡ããŸãããã
6. å±å·å€æŽã®æ³šæç¹
å±å·å€æŽã«éããŠã¯ããã æ°ããååãæãã€ãã°ããããšããããã§ã¯ãªãããšããç解ããã ããããšæããŸãã倧äºãªããšã¯åå³ãšèšç»ã§ããããã§ã¯ãç¹ã«æ³šæãå¿ èŠãªäºã€ã®ãã€ã³ãã«ã€ããŠè©³ãã説æããŸãã
6.1 åæšæš©çã®ç¢ºèª
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確èªæ¹æ³ãšããŠã¯ãç¹èš±æ å ±ãã©ãããã©ãŒã ïŒJ-PlatPatïŒã§åæšç»é²ã®æç¡ãæ€çŽ¢ã§ããŸãããŸããé¡äŒŒæ§ã«ã€ããŠæ³åŸçãªèŠè§£ãå¿ èŠãªå Žåã¯ãããã³ãã¢ããŒããŒãè¡æ¿æžå£«ã«çžè«ããããšãããããããŸãã
6.2 顧客ãžã®æ å ±æäŸ
次ã«ãå±å·å€æŽããã£ãå Žåã¯ããã®ããšã顧客ãååŒå ã«ãã¡ããšéç¥ããããšã倧åã§ããå±å·ã¯ããªãã®äºæ¥ã象城ããŠããã®ã§ããããå€æŽããããšããã¯äºå®äžãããªãã®äºæ¥ãã®ãã®ã«å€åããã£ããšåãåãããããŸããã
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7. å±å·å€æŽãã¹ã ãŒãºã«è¡ãããã®ã³ã
å±å·å€æŽã¯ããã ååãå€ããã ãã§ã¯ãªããããã«äŒŽãåçš®æç¶ããå€æŽåŸã®å¯Ÿå¿ãªã©ãè€éãªäœæ¥ã䌎ããŸãããããã®äœæ¥ãã¹ã ãŒãºã«ããŸãå¹ççã«é²è¡ããããã®å¿ èŠãªã³ããäºã€ã玹ä»ããŸãã
7.1 æ確ãªèšç»ç«æ¡
æ確ãªèšç»ç«æ¡ã¯ãå±å·å€æŽãã¹ã ãŒãºã«é²è¡ãããããã«ã¯å¿ é ã§ãããŸãåãã«ãäœã®ããã«å±å·ãå€æŽããã®ãããã®ç®çãã¯ã£ãããããŸãããããæ確ã§ãªããã°ãæ°ããå±å·éžã³ããæç¶ãã«è³ãå šãŠã®å·¥çšãææ§ã«ãªããçµæçã«ç¡é§ãªæéãéããããšã«ãªããŸãã
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7.2 å¹æçãªæ å ±äŒéæ¹æ³
å±å·ãå€æŽããåŸããæ§å±å·ã«å¯Ÿããèªç¥åºŠãä¿ã€ããã«ã¯ãå€æŽæ å ±ãã©ã®ããã«åºããããšããå¹æçãªæ å ±äŒéæ¹æ³ãéèŠã«ãªããŸããæ¢åã®é¡§å®¢ã«å¯ŸããŠã¯ãã¬ã¿ãŒãã¡ãŒã«ããŸãã¯ãŠã§ããµã€ããSNSã掻çšããŠããããããå€æŽäºå®ãåç¥ããŸããããããã«ãããçªç¶ã®å€æŽã«æžæãããããšãªããæ°å±å·ãžã®ç§»è¡ãã¹ã ãŒãºã«è¡ãããšãã§ããŸãã
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8. ãŸãšãïŒå±å·å€æŽãæåã«å°ããã€ã³ã
ããŠããããŸã§ã«ããã詳ãã解説ããŠããå人äºæ¥äž»ã®å±å·å€æŽã«ã€ããŠããŸãšãã®æéã§ããæ¯ãè¿ããè¡ãããšã§ãæ°ããªèŠç¹ãåŸãããšãããã§ãããã
8.1 å±å·å€æŽã®éèŠæ§åèªè
ãŸããå±å·å€æŽã®éèŠæ§ã«ã€ããŠå確èªããŸããå±å·ã¯ãå人äºæ¥äž»ã®é¡ãšãèšããååšã§ãããã客æ§ããã®ä¿¡é Œãã€ã¡ãŒãžåœ¢æã«å€§ãã«å¯äžããŸãããŸããäºæ¥ã®æ§æ Œãæ¹åæ§ã®å€åã«å¿ããŠå±å·ãå€æŽããããšã§ã瀟å€ã«å¯Ÿããé©åãªã¡ãã»ãŒãžãçºä¿¡ããããšãå¯èœãšãªããŸãããã®ãããªèŠ³ç¹ããããå±å·å€æŽã®éèŠæ§ãç解ããŠããããšãèå¿ã ãšèšããŸãã
8.2 å€æŽæç¶ãã®é²ãæ¹ã確èª
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8.3 ãã©ãã«ãé¿ããããã®æ³šæç¹
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以äžãå人äºæ¥äž»ã®å±å·å€æŽãããŸãè¡ãããã®ãã€ã³ããããããããŸããããã®ç¥èã掻ãããäºæ¥çºå±ã«ã€ãªããå±å·å€æŽãå®çŸããŸãããã