1. ãšã³ãžãã¢ã¹ãã«ã·ãŒãã®åºç€ç¥è
çŸä»£ã®ãšã³ãžãã¢ã®äžçã§ã¯ãã¹ãã«ãçµéšãè¡šãããã«ãã¹ãã«ã·ãŒãããäžå¯æ¬ ãªããŒã«ãšãªã£ãŠããŸããã¹ãã«ã·ãŒãã¯ãšã³ãžãã¢ãæã£ãŠããèœåã瀺ãããã®ããã¥ã¡ã³ãã§ããããšã³ãžãã¢èªèº«ã®æé·ããã£ãªã¢ã¢ããããµããŒãããããã®å€§åãªããŒã«ãšãªããŸããã§ã¯ãå ·äœçã«ã©ã®ãããªå 容ãå«ã¿ãã©ã®ããã«äœæããã°è¯ãã®ã§ããããã
1.1 ãšã³ãžãã¢ã¹ãã«ã·ãŒããšã¯äœã
ãšã³ãžãã¢ã¹ãã«ã·ãŒãã¯ããšã³ãžãã¢ã®æè¡ã¹ãã«ãçµéšã瀺ãããã®è³æã§ãããããŒããã©ãªãªã®äžéšãšããŠäœæãããŸãããã®ææžã§äœ¿çšãããã¹ãã«ã¯ãããã°ã©ãã³ã°èšèªããã¬ãŒã ã¯ãŒã¯ãã·ã¹ãã èšèšããããã¯ãŒã¯èšèšãããŒã¿ããŒã¹ç®¡çãªã©ããšã³ãžãã¢ãªã³ã°å šè¬ã«é¢é£ãããã®ã§ãã
ã¹ãã«ã·ãŒãã§ã¯èªå·±PRã ãã§ãªããå ·äœçãªãããžã§ã¯ããæ¥çžŸã§ã©ã®ãããªæ瞟ãäžãããã蚌æããæ å ±ãå«ãŸããŠãããèªèº«ã®æè¡ãçµéšã客芳çã«è©äŸ¡ããããšãã§ããŸãã
ãŸãããšã³ãžãã¢ã¹ãã«ã·ãŒãã¯å°±è·æŽ»åã転è·æã«ãšã³ãžãã¢ã®æè¡çãªã¹ãã«ãã¢ããŒã«ããããŒã«ãšããŠæå¹ã§ããããã³ã·ã£ã«ãªéçšäž»ã¯ãåè£è ãã©ã®ãããªæè¡ãæã£ãŠããŠããã®æè¡ãã©ã®ããã«æŽ»çšã§ãããã«ã€ããŠã®ç€ºåãåŸãããšãã§ããŸãã
1.2 ã¹ãã«ã·ãŒããå¿ èŠãªçç±
ã¹ãã«ã·ãŒãã¯ãšã³ãžãã¢ã®æ¥çžŸãææç©ãæ確ã«ç€ºãããšã§ããšã³ãžãã¢èªèº«ã®ã¹ãã«ãçµéšããã£ãªã¢ãã¹ãè©äŸ¡ããŠããããæ©äŒãæäŸããŸãããŸããä»äºãæ¢ããŠãããšã³ãžãã¢ã«ãšã£ãŠã¯ãèªåã®å°éç¥èãçµéšãå ·äœçãã€å¹æçã«äŒããå¯äžã®ããŒã«ãšãªãå¯èœæ§ããããŸãã
ãŸããã¹ãã«ã·ãŒãã¯ãšã³ãžãã¢èªèº«ãèªåã®æè¡ã¬ãã«ã客芳çã«ç解ããããã®æ段ã§ããããŸããã¹ãã«ã·ãŒããäœæããããšã§ãèªåãäœãç¿åŸããŠããã®ããäœãåŸæãªã®ããããããã©ã®ã¹ãã«ãåäžãããã¹ãããèªèŠããèªå·±è©äŸ¡ã®ææã«ããããšãã§ããŸãã
çµç¹ãããŒã å ã«ãããŠããã¹ãã«ã·ãŒãã¯ã¡ã³ããŒã®ã¹ãã«ã»ãããææ¡ãããããžã§ã¯ãã«å¿ èŠãªãªãœãŒã¹ãåæ»ã«å²ãåœãŠãäžã§æ¥µããŠæçšã§ãã
1.3 ã¹ãã«ã·ãŒãã®æ§æèŠçŽ
ãšã³ãžãã¢ã¹ãã«ã·ãŒãã«ã¯äž»ã«ä»¥äžã®äžã€ã®èŠçŽ ãå«ãŸããŸãïŒãåºæ¬æ å ±ãããæè¡ã¹ãã«ãããçµéšãããžã§ã¯ãããåºæ¬æ å ±ã«ã¯ååãé£çµ¡å ãåŠæŽçã®æ å ±ãå«ãŸããŸããæè¡ã¹ãã«ã«ã¯èªèº«ã§æ±ããããã°ã©ãã³ã°èšèªã䜿çšããããšã®ãããã¬ãŒã ã¯ãŒã¯ãããŒã«ãªã©ãå«ãŸããŸãã
çµéšãããžã§ã¯ãã«ã¯ãéå»ã«åãçµã¿ãã©ã®ãããªè§åºŠã§åå ããããã©ã®ãããªçµæãéæããããªã©ã®æ å ±ãå«ãŸããŸããããã«ããããšã³ãžãã¢ãèªèº«ã®ã¹ãã«ãã©ã®çšåºŠå®åã§äœ¿çšã§ããããå ·äœçã«ç€ºãããšãã§ããŸãã
ããã«ãã¹ãã«ã·ãŒãã®äœææã«ã¯èªèº«ã®åŸæåéãã¢ããŒã«ãã€ã³ããæ確ã«æã¡åºãããšãéèŠã§ããããã«ãããèŠã人ããšã³ãžãã¢ã®ã¹ãã«ãæŽãã®ã«ååãªæéãå²ãããšãªãããã®äººç©ã®åŒ·ã¿ãç解ããããšãã§ããŸãã
1.4 ã¹ãã«ã·ãŒãäœæã®ãã€ã³ã
ã¹ãã«ã·ãŒããäœæããéã®ãã€ã³ãã¯ãææ§ãªè¡šçŸãé¿ããŠå ·äœçãªæ å ±ã詳述ããããšãªã©ããããŸããæè¡ã¹ãã«ã«ãã£ãŠã¯ã䜿çšçµéšã®ããèšèªãããŒã«ãããã«ã€ããŠã®ç解床ãªã©ãå ·äœçã«èšè¿°ããŸãã
ãŸãããããžã§ã¯ãçµéšã«ã€ããŠèšè¿°ããå Žåã¯ãèªåãã©ã®ããã«è²¢ç®ããããã©ã®éšåãæ åœããããæ確ã«ãããã®çµæãšå ·äœçãªéæäºé ãæããããšãå¿ èŠã§ããããã«ããã®ãããžã§ã¯ãã§ã©ããã£ãã¹ãã«ã掻çšã»ç¿åŸããããèšè¿°ããããšã§ãæè¡ã¹ãã«ãææã®è©äŸ¡ã«å€§ããªåœ±é¿ãäžããŸãã
ã¹ãã«ã·ãŒãã®äœææã«ã¯èªå·±è©äŸ¡ãå¿ èŠã§ãããããã«ã¯ã»ã«ããã©ã³ãã£ã³ã°ã®èŠ³ç¹ããçå®æ§ãšèªå·±PRã®ãã©ã³ã¹ãæ±ããããŸããé©åã«èªå·±è©äŸ¡ãè¡ãããšã§ãä¿¡çšæ§ãšã¢ããŒã«åãå Œãåããã¹ãã«ã·ãŒããäœæããããšãã§ããŸãã
2. ãšã³ãžãã¢ã¹ãã«ã·ãŒãã®äœãæ¹
ãšã³ãžãã¢ã®ã¹ãã«ã·ãŒãã®äœãæ¹ã¯4ã€ã®äž»èŠãªèŠçŽ ããæãç«ã¡ãŸããããããèªå·±PRã®æžãæ¹ãæè¡ã¹ãã«ã®æèšæ¹æ³ããããžã§ã¯ãçµéšã®æžãæ¹ããããŠã¹ãã«ã¬ãã«ã®èªå·±è©äŸ¡æ¹æ³ã§ãããããå šãŠãé©åã«èšè¿°ããããšã§ãããªãã®åŒ·ã¿ãšçµéšãä»äººã«äŒéããã®ã«éåžžã«å¹æçãªããŒã«ãšãªããŸãã
ãã®èšäºã§ã¯ãããããã®èŠçŽ ã«ã€ããŠè©³ãã説æããã¹ãã«ã·ãŒããã©ã®ããã«äœæããã¹ãã瀺ããŸããããã«ãããããªãã¯èªèº«ã®æè¡åãšçµéšãããå¹ççã«ä»äººã«ç€ºãããšãã§ãããã£ãªã¢ã¢ããããããã®äžæ©ãèžã¿åºããã§ãããã
ã§ã¯ãæ©éããããã®é ç®ã«ã€ããŠè©³çŽ°ã«èŠãŠãããŸãããã
2.1 èªå·±PRã®æžãæ¹
èªå·±PRã¯ãããªãèªèº«ãä»äººã«äŒããããã®éèŠãªããŒã«ã§ããç¹ã«ãèªå·±PRã¯èœåãšéæããçµæãå ·äœçã«ç€ºãããšãéèŠã§ããããã«ã¯ãæ¥çžŸãææãååŸããè³æ Œãªã©ãå«ãŸããŸãã
ãŸããèªå·±PRã¯ããžãã£ãã§ããæ°ã«æº¢ããŠããäºãéåžžã«éèŠã§ããæå®çãªèšèã䜿ãããšãã«ã®ãŒãšææ ã蟌ããŠæžãããšãå¿ããªãã§ãã ãããããã¯ããªããä»äºã«å¯ŸããŠæ欲çã§ããããšã蚌æããŸãã
æåŸã«ãèªå·±PRã¯ããªãã®ããŒãœããªãã£ã瀺ãè¯ãæ©äŒã§ããããŸããããªãèªèº«ãã©ã®ããã«èª¬æããããæ éã«èããäžè²«æ§ã®ããã€ã¡ãŒãžã瀺ãããšãéèŠã§ãã
2.2 æè¡ã¹ãã«ã®æèšæ¹æ³
æè¡ã¹ãã«ã®éšåã§ã¯ãããªãã䜿ããæè¡ãå ·äœçã«èšè¿°ããŸããããã¯ããªãã䜿çšããããšããããç解ããŠããæè¡ã ãã§ãªãããããã©ã®ããã«äœ¿çšãããã瀺ãã¹ãã§ãã
å ·äœçãªãããžã§ã¯ãã§ã©ã®æè¡ã䜿çšããããäœã建èšããããå ·äœçã«èª¬æããŸããããã«ãããããªããå®éã«æè¡ã掻çšããŠäœããéæããããšã蚌æã§ããŸãã
ãŸããããã¯ã¹ã¿ãã¯ïŒäœ¿çšããæè¡ã®çµã¿åããïŒãæèšããããšã§ãããªããããŸããŸãªæè¡ãçµã¿åãããŠäœæ¥ã§ããããšã蚌æã§ããŸããæè¡ãã©ã®ããã«çžäºäœçšããã©ã®ããã«å ±åäœæ¥ããããç解ããããšã¯éåžžã«éèŠã§ãã
2.3 ãããžã§ã¯ãçµéšã®æžãæ¹
ããªãã®ãããžã§ã¯ãçµéšã¯ãããªããåè¿°ã®æè¡ã¹ãã«ã䜿ã£ãŠäœãéæããããå ·äœçã«ç€ºãããã®ãã®ã§ããããã¯åã«ããªããäœã«åãçµãã ãã ãã§ãªãããã®çµæã©ã®ãããªéæãåŸããããã瀺ãã¹ãã§ãã
äžã€ã®ãããžã§ã¯ãã«ã€ãã1ã€ã®æ®µèœãå²ãããšããå§ãããŸããããªããã©ããªèª²é¡ã«ééããã©ã®ãããªè§£æ±ºçãæäŸãããããŠãã®çµæã©ããªã£ããã詳ãã説æããŠãã ããã
ãŸããå ·äœçãªéæçµæãæããããšãéèŠã§ããäŸãã°ããããžã§ã¯ããå®äºããçµæãäœïŒ ã®çç£æ§åäžããäœïŒ ã®å£²äžãå¢å ããã£ãã®ãïŒãªã©ãæ確ãªæ°å€ãä»ãããšãã説åŸåããããŸãã
2.4 ã¹ãã«ã¬ãã«ã®èªå·±è©äŸ¡æ¹æ³
æè¡ã¹ãã«ãšãããžã§ã¯ãçµéšãæ確ã«ç€ºããåŸãããªãã®åã¹ãã«ã¬ãã«ãèªå·±è©äŸ¡ããæéãããŸããæ£çŽã«ãè¡šçŸããã¹ãã«ã®èªå·±è©äŸ¡ãè¡ãããšãéèŠã§ããããã¯ããªãããã®ã¹ãã«ãã©ã®çšåºŠç¿åŸããŠããããä»äººã«ç€ºãã®ã«æå¹ãªããŒã«ãšãªããŸãã
èªå·±è©äŸ¡ã¯äžè²«æ§ããããé©åãªæ ¹æ ãå¿ èŠã§ããæè¡ã¹ãã«éšåã§å ·äœçã«ç€ºããçµæŽãçµéšããã©ã®ããã«ãã®ã¹ãã«ã¬ãã«ã®æ ¹æ ãç«ãŠãã®ãã説æããŸãããã
ãŸããåã¹ãã«ã®èªå·±è©äŸ¡ãæèšããéã¯ããã®ã¹ãã«ãåã³ã¢ããã°ã¬ãŒãããããã®èšç»ãæ欲ã䜵ããŠèšèŒããããšãæšå¥šããŸããããã¯ããªãã®æ±ããããã¹ãã«ãããã«äŒžã°ãæ欲ãããããšã蚌æã§ããŸãã
3. åªãããšã³ãžãã¢ã¹ãã«ã·ãŒãã®äŸ
ãšã³ãžãã¢ã¹ãã«ã·ãŒãã¯ãèªèº«ã®å°éæè¡ãããŸãã¢ããŒã«ããããã«äœæããæžé¡ã§ãæ±è·æŽ»åã«ãããŠæå¹ãªããŒã«ã«ãªããŸããããã§ã¯å®éã«åªãããšã³ãžãã¢ã¹ãã«ã·ãŒãã®äŸã3ã€çŽ¹ä»ãããã®äœææ¹æ³ã詳ãã解説ããŸãã
ãŸãã¯èªèº«ã®æè¡ã¹ã¿ãã¯ã掻ãããã¹ãã«ã·ãŒãã®äœææ¹æ³ã次ã«ãããžã§ã¯ãçµéšãã©ã®ããã«å ·äœçã«ã¢ããŒã«ããããåŠã³ãæåŸã«ããžãã¹ã¹ãã«ãã©ã®ããã«åŒ·èª¿ããããèŠãŠãããŸãããã
ããããã®ããŒãã«ãããŠå ·äœçãªäŸãæããããšã§ããèªèº«ã®ã¹ãã«ã·ãŒãäœæã«çãããããå 容ãšãªã£ãŠããŸãã
3.1 æè¡ã¹ã¿ãã¯ã掻ãããã¹ãã«ã·ãŒã
æè¡ã¹ã¿ãã¯ãšã¯ããšã³ãžãã¢ãæã€ã¹ãã«ã®å šãŠãå æ¬çã«æå³ããèšèã§ãããããã¹ãã«ã·ãŒãã«æŽ»ããããšã§ãèªåãã©ããªéçºç°å¢ãããã°ã©ãã³ã°èšèªã§çµéšãããã®ããåãããããäŒããããšãã§ããŸãããŸããæè¡ã¹ã¿ãã¯ãå ·äœçã«èšèŒããããšã§èªåèªèº«ãã©ãã»ã©æè¡çèæ¯ãææ¡ããŠããã®ãã瀺ãããšãã§ããŸãã
äŸãã°ã䜿çšçµéšãããããã°ã©ãã³ã°èšèªããã¬ãŒã ã¯ãŒã¯ãããŒã¿ããŒã¹ãããŒãžã§ã³ç®¡çã·ã¹ãã ãCI/CDããŒã«çãèªåã䜿ã£ãããšã®ããæè¡èŠçŽ å šãŠãåæã玹ä»ããŸãããããŸãããã®æè¡ãã©ã®çšåºŠç解ãã䜿ãããªããã®ããéèŠã§ããããåã¹ãã«ã®ã¹ãã«ã¬ãã«ãçµéšå¹Žæ°ãæ確ã«æžããŸãã
ããã«ãããŸã詳ãããªãæè¡ã§ããèªåãã©ã®çšåºŠç解ããŠããã®ããã©ã®ããã«åŠç¿ããã©ã®çšåºŠã®çµéšãæã£ãŠããã®ããæžãããšã§ãèªå·±åŠç¿èœåãæ°æè¡ãžã®å¯Ÿå¿åãã¢ããŒã«ããããšãå¯èœã§ãã
3.2 ãããžã§ã¯ãæåäºäŸã®ã¢ããŒã«æ¹æ³
ã¹ãã«ã·ãŒãã«ã¯ãéå»ã®ãããžã§ã¯ãã§ã®æåäºäŸãæ²èŒããããšã§èªåã®åŒ·ã¿ãããå ·äœçã«ç€ºãããšãéèŠã§ããå ·äœçãªæ°åãææç©ãªã©ã§çµæã瀺ãããšã§ã匷ãå°è±¡ãæ®ãããšãã§ããŸãã
äŸãã°ãããã®ãããžã§ã¯ãã§ç§ã®äœæããã·ã¹ãã ãå°å ¥ãããäœæ¥å¹çã20%åäžããããããç§ãéçºã«é¢ãã£ãååãXäžä»¶ã®ããŠã³ããŒããéæããããªã©ã®äºäŸãæããããšã§ãèªèº«ã®è²¢ç®åºŠãææãæ確ã«äŒããããšãã§ããŸãã
ãŸããèªåãã©ã®ãããªåœ¹å²ã§ãã©ã®ããã«ãããžã§ã¯ããæšé²ããã©ã®ãããªå°é£ãä¹ãè¶ããã®ããå ·äœçã«æžãããšã§ãåé¡è§£æ±ºåãã³ãã¥ãã±ãŒã·ã§ã³åãã¢ããŒã«ã§ããŸãã
3.3 圹ç«ã€ã¹ãã«ã·ãŒãã®ãã©ãŒããã
ã¹ãã«ã·ãŒãã®ãã©ãŒãããã¯ãã©ã®é ç®ãã©ã®ããã«æžããã«ãã£ãŠãèªã¿æã®ç解ã倧ããå·Šå³ããŸãã身ã«ã€ããŠããã¹ãã«ãçµéšãããããžã§ã¯ããæåäºäŸãªã©ãæçãã€å ·äœçã«æžãããšã§ãèªåã®åŒ·ã¿ãšå°éæè¡ãé©åã«äŒãããããã©ãŒããããç¥ãããšã倧åã§ãã
äŸãã°ã”èªå·±çŽ¹ä»ãã¹ãã«äžèŠ§ããããžã§ã¯ãçµéšãæåäºäŸ”ã®ããã«å€§ãŸããªã»ã¯ã·ã§ã³ãåãããã®äžã«å ·äœçãªæ å ±ãå ¥ããŠãã圢åŒãäžè¬çã§ãããããŠããèªå·±çŽ¹ä»ãã§ã¯èªèº«ã®å°éæ§ããã£ãªã¢ã«ã€ããŠããã¹ãã«äžèŠ§ãã§ã¯æè¡ã¹ã¿ãã¯ã«ã€ããŠãããããžã§ã¯ãçµéšãã§ã¯éå»ã®å®çžŸãçµéšã«ã€ããŠããæåäºäŸãã§ã¯å ·äœçãªææã«ã€ããŠè©³çŽ°ã«æžããšè¯ãã§ãã
ãã®ãããªåœ¢åŒã§ã¹ãã«ã·ãŒããäœæããããšã§ãäžç®ã§èªåã®èœåãçµéšãææ¡ãããããªããèªåãç®ç«ãããããšãå¯èœã«ãªããŸãã
3.4 ããžãã¹ã¹ãã«ã®åŒ·èª¿æ¹æ³
ãšã³ãžãã¢ã®ã¹ãã«ã·ãŒãã§ã¯ãå°éæè¡ã ãã§ãªãããžãã¹ã¹ãã«ã®ã¢ããŒã«ãå¿ããŠã¯ãªããŸããããããžã§ã¯ããããžã¡ã³ãèœåãããŒã ãžã®è²¢ç®åºŠãã³ãã¥ãã±ãŒã·ã§ã³èœåãªã©ã匷調ããããšã§ãæè¡åã ãã§ãªãããžãã¹åãæã£ãŠãããšã¢ããŒã«ã§ããŸãã
äŸãã°ããããŒã ã®ãªãŒããŒãšããŠãããžã§ã¯ããéè¡ãããããé©åãªã³ãã¥ãã±ãŒã·ã§ã³ã«ãã顧客ããé«è©äŸ¡ãåŸããããPMãšããŠã®çµéšã掻ãããŠãã¹ã±ãžã¥ãŒã«ç®¡çããªã¹ã¯ç®¡çãè¡ã£ãããšãã£ãçµéšãç©æ¥µçã«ã¢ããŒã«ããŸãããã
ãŸããããžãã¹ã¹ãã«ã¯å°éæè¡åæ§ã«ã¬ããªã³ã°ãéèŠã§ãå ·äœçãªçµæãæåäºäŸãªã©ãçšããŠèªèº«ã®ããžãã¹ã¹ãã«ã®ã¬ãã«ãèªå·±è©äŸ¡ããŸããããããã«ãããèªèº«ãã©ã®çšåºŠããžãã¹ã¹ãã«ãæã¡åãããŠããããå ·äœçã«äŒããããšãã§ããŸãã
4. ãšã³ãžãã¢ã¹ãã«ã·ãŒãã®æŽæ°æ¹æ³
ãšã³ãžãã¢ã®ãã£ãªã¢ã¢ãããšã¹ãã«ç£šãã«ã¯æ¬ ãããªãããŒã«ã§ããã¹ãã«ã·ãŒãã§ãããé©åãªæŽæ°æ¹æ³ãããããªããšããæ¹ãå€ãããšæããŸããæŽæ°ã®ä»æ¹ãã¿ã€ãã³ã°ãæŽããªããèªèº«ã®ã¹ãã«ãé©åã«èšèŒã§ããŠããã®ãäžå®ãšãã声ãããèããŸããä»åã¯ããããªãšã³ãžãã¢ã®æ¹ã ã«åããŠãã¹ãã«ã·ãŒãã®å¹æçãªæŽæ°æ¹æ³ã«ã€ããŠèª¬æããŸãã
ãŸãéèŠãªã®ã¯æŽæ°ã®å®ææ§ãšã¹ãã«ã®é©åãªåæ ã§ããã¬ãã¥ãŒã®éçšãéèŠã§ããããããã®åã«å®æçãªæŽæ°ãå¿ èŠã§ãããŸããæ°ããåŠã¶ã¹ãã«ãçµäºãããããžã§ã¯ãã®çµéšå€ãã©ã®ããã«ã¹ãã«ã·ãŒãã«åæ ããããã倧åã§ãã
ã§ã¯ããããã詳ãã解説ããŠãããŸãããã
4.1 ç¶ç¶çãªã¹ãã«ã¢ããããŒãã®å¿ èŠæ§
ãšã³ãžãã¢ãšããŠæé·ãç¶ããããã«ã¯ãæ°ããç¥èãæè¡ã®ç¿åŸã¯äžå¯æ¬ ã§ãããããŠããããæ°ããªã¹ãã«ãã¹ãã«ã·ãŒãã«å®æçã«æŽæ°ããå¯èŠåããããšãæ±ããããŸãã
èªèº«ã®æè¡åãçµéšã客芳çã«ã¿ãéèŠãªããŒã«ãšãªãã¹ãã«ã·ãŒãã¯ãæŽæ°ãæ ããšèªèº«ã®ã¹ãã«ãé³è åããã ãã§ãªãããã£ã³ã¹ãéãå¯èœæ§ããããŸãã
ããã§ãæäœã§ã3ã¶æã«1åã¯ã¹ãã«ã·ãŒãã®æŽæ°ãè¡ããŸããããããã«ãããèªèº«ã®ã¹ãã«ã®é²åãææ¡ããã ãã§ãªããäŒæ¥ããã®è©äŸ¡ãæ¡çšã®å¯èœæ§ãé«ãŸããŸãã
4.2 æ°æè¡ç¿åŸã®åæ æ¹æ³
ãšã³ãžãã¢ãšããŠæ°ããªæè¡ã身ã«ã€ããå Žåããããã¹ãã«ã·ãŒãã«åŠäœã«åæ ããããããã€ã³ãã§ãããããŸã§äœ¿çšããããšã®ãªãæ°æè¡ãåŠãã å Žåããããææã«ç¹ãã£ããã©ããããŸãå ·äœçãªãããžã§ã¯ãã§ã©ã®ããã«äœ¿çšããã®ããèšèŒããŸãããã
ãŸããå ·äœçãªäœ¿çšçµéšãã¹ãã«ã¬ãã«ãåãããããèšèŒããããšãæ±ããããŸããããã«ãããèªèº«ãã©ãããããã®æè¡ã«å¯ŸããŠç解ããŠããããè©äŸ¡ããææã«ãªããŸãã
æ°ããªæè¡ãåŠãã ã ãã§ãªãããããã©ãã ãèªèº«ã®ã¹ãã«ãšããŠçµã¿èŸŒãã ãã瀺ãäºãéèŠãšãªãã®ã§ãã
4.3 ãããžã§ã¯ãçµäºåŸã®æŽæ°ã¿ã€ãã³ã°
ãããžã§ã¯ããçµäºãããããã®ææãã¹ãã«ã·ãŒãã«åæ ããããšã倧åã§ãããããžã§ã¯ãã®èŠæš¡ã圹å²ãéæããææãå ·äœçã«èšèŒããããšã§ããã®ãããžã§ã¯ãã§åŸãçµéšãç¥èãã¢ããŒã«ããããšãã§ããŸãã
ãããžã§ã¯ãçµäºåŸã®æŽæ°ã¯ãæ¯ãè¿ããèªèº«ã®ã¹ãã«è©äŸ¡ã®äžéšãšããããšã§ãèªå·±æé·ã«ã€ãªãããŸãã
ãããžã§ã¯ããçµäºããçŽåŸãæŽæ°ã®æé©ãªã¿ã€ãã³ã°ãšèããããŸãããã®æç¹ã§ãããžã§ã¯ãã®å 容ãçµéšãæ°é®®ãªèšæ¶ãšããŠæ®ã£ãŠãããããå ·äœçã§è©³çŽ°ãªæ å ±ãã¹ãã«ã·ãŒãã«åæ ããããšãå¯èœã ããã§ãã
4.4 ã¹ãã«ã·ãŒãã®èŠçŽãåšæ
ã¹ãã«ã·ãŒãã®èŠçŽãã¯ãèªèº«ã®ãšã³ãžãã¢ãšããŠã®æé·ãä¿ãéèŠãªã¿ã¹ã¯ã§ããå®æçã«èŠçŽãããšã§ãèªèº«ã®ã¹ãã«ã»ããã®ææ¡ãç®æãæ¹åæ§ã®å確èªã«ã€ãªãããŸãã
èŠçŽããè¡ãéã¯ãèªåèªèº«ãã©ã®ãããªãšã³ãžãã¢ãšãªããããããããŸã§ã®çµéšãšä»åŸã®ç®æšãšãç §ããåãããªããè¡ããšè¯ãã§ãããããã®ããã§èªèº«ã®ã¹ãã«ã·ãŒãããçŸåšã®ã¹ãã«ã»ãããé©åã«åæ ããŠããããäžå¿ã«ç¢ºèªããŸãããã
ãããã®æŽæ°ãèŠçŽããè¡ãããšã§ãèªåãã©ã®ãããªãšã³ãžãã¢ã§ããããã®ãå確èªããèªå·±æé·ãšãã£ãªã¢ã¢ãããå®çŸããããã®ã¹ãã«ã·ãŒããžãšæè¯ãããããšãã§ããã®ã§ãã
5. ãšã³ãžãã¢ã¹ãã«ã·ãŒãã§ã®ãã£ãªã¢ã¢ãã
ããã§ã¯ããšã³ãžãã¢ã¹ãã«ã·ãŒãã䜿çšããŠèªå·±PRã匷åããæ¹æ³ãã¹ãã«ã·ãŒãã®æŽ»çšã«ãã転è·æåäºäŸãèªå·±ã®åŒ·ã¿ãèŠã€ããæ¹æ³ãããã«ã¯ãã£ãªã¢ãã¶ã€ã³ã®æè¡ã«ã€ããŠè©³ãã解説ããŸãããããã®æè¡ãé§äœ¿ããããšã§ãããªãã®ãšã³ãžãã¢ãªã³ã°ãã£ãªã¢ã¯ééããªãé£èºçã«åäžããããå€ãã®éžæè¢ãåŸãããã§ãããã
ãã£ãªã¢ã®æåãæããããã«ã¯ãèªèº«ã®ã¹ãã«ãé«ãè©äŸ¡ãããããšãéèŠã§ãããŸããèªèº«ã®ã¹ãã«ãã©ã®ããã«ã¢ããŒã«ãã¹ãããç解ããããšãå¿ èŠã§ãã
æå§ãã«ã¯ãã¹ãã«ã·ãŒãã®äœæã掻çšæ¹æ³ã«ã€ããŠç解ããããšããå§ããŠã¿ãŸãããã
5.1 ã¹ãã«ã·ãŒãã«ããèªå·±PRã®å¹æ
ãšã³ãžãã¢ã¹ãã«ã·ãŒãã䜿çšããŠèªå·±PRãè¡ãããšã¯ãæ±è·è ã«å€å€§ãªã¡ãªãããããããããšãæããã«ãªã£ãŠããŸãããŸãäžã€ã¯ãèªåèªèº«ã®ã¹ãã«ãæŽçããèªåãäœãã§ããã®ããæ確ã«ç解ããããšã§ãã
ãŸããã¹ãã«ã·ãŒãã¯ãããªãããããŸã§ã«åãçµãã§ãããããžã§ã¯ããéããŠåŸãã¹ãã«ãçµéšãç°¡æœã«èšè¿°ããããšãã§ããæ段ã§ããããã«ããæ¡çšæ åœè ã¯ãããªããã©ã®ãããªã¹ãã«ãæã¡åãããŠããããã©ã®ãããžã§ã¯ãã§æŽ»èºããŠããããäžç®ã§ææ¡ããããšãå¯èœãšãªãã§ãããã
çµæçã«ã¯ã¹ãã«ã·ãŒãã«ãã£ãŠèªå·±PRãé®®æã«ãªããæ±äººã®é©åæ§ãããã³ã·ã£ã«ãç確ã«äŒããããšãå¯èœã«ãªããŸãã
5.2 ã¹ãã«ã·ãŒã掻çšã«ãã転è·æåäºäŸ
ããŸããŸãªãšã³ãžãã¢ãã¹ãã«ã·ãŒãã掻çšããŠè»¢è·ã«æåããŠããŸãããã®äžã€ã®äŸãæãããªããã¹ãã«ã·ãŒããçšããŠèªå·±ã®ã¹ãã«ã客芳çã«èŠã€ãçŽãããããåºã«è»¢è·æŽ»åãè¡ã£ãæ¹ãããŸãã
ãã®æ¹ã¯ã¹ãã«ã·ãŒãã«ãã£ãŠèªåèªèº«ã®åŒ±ã¿ãæªçµéšåéãææ¡ãããããæ¹åããããã«èªå·±åŠç¿ã«å±ãã çµæãåžæããŠããäŒæ¥ã«æ¡çšãããŸãããããªãã¡ã¹ãã«ã·ãŒãã¯èªèº«ã®èœåã客芳çã«æããããŒã«ã§ãããã®ã§ãã
ãã®ããã«ã¹ãã«ã·ãŒãã¯ããªããèŒãããããã®éµãšãªããŸããåžžã«èªå·±ã®ã¹ãã«ãšåãåãããšããããé·æçãªãã£ãªã¢ã¢ãããéæããç§èš£ã§ãããšèšããã§ãããã
5.3 ã¹ãã«ã·ãŒãã§èŠããèªå·±ã®åŒ·ã¿
ã¹ãã«ã·ãŒããèªèº«ã®åŒ·ã¿ãæ確åããããŒã«ã§ããããšã¯æ¢ã«èª¬æããŸãããããã§ã¯ãã©ããã£ãŠã¹ãã«ã·ãŒããçšããŠèªå·±ã®åŒ·ã¿ãèŠã€ããã®ã§ããããïŒ
èªå·±ã®åŒ·ã¿ãèŠã€ããããã«ã¯ããŸãçºæäœæ¥ãå¿ èŠã«ãªããŸããäœå¹Žãåã«ç¿åŸããã¹ãã«ããæè¿åŠãã æ°ããæè¡ãŸã§ãå«ãå šãŠã®ã¹ãã«ãæŽãåºããããããã¹ãã«ã·ãŒãã«èšé²ããŸãã
ã¹ãã«ã·ãŒãã«ããèœåãäžèŠ§åããããšã§ãèªå·±ã®åŒ·ã¿ãæ確ã«ãªããããã«ãã匷ã¿ã掻ããããã£ãªã¢ãã¹ãèšèšããããšãå¯èœãšãªããŸãã
5.4 ã¹ãã«ã·ãŒããéãããã£ãªã¢ãã¶ã€ã³
æåŸã«ãã¹ãã«ã·ãŒãã掻çšããŠèªèº«ã®ãã£ãªã¢ããã¶ã€ã³ããæ¹æ³ã«ã€ããŠèª¬æããŸããã¹ãã«ã·ãŒãããã£ãªã¢èšèšã®éå ·ãšããŠäœ¿ããèªå·±ã®æé·ãã¹ãæãããšã§æåãããã£ãªã¢ããã¶ã€ã³ã§ããŸãã
ã¹ãã«ã·ãŒãã«èšé²ãããèœåã¯ãããªãã®ãã£ãªã¢ã®éããã¹ãšãªããŸããããã¯ãããªããã©ã®ãããªãšã³ãžãã¢ã«ãªãããããã©ã®ãããžã§ã¯ããçµéšããããšã§æé·ã§ããããæ瀺ããŸãã
å ·äœçã«ã¯ãä»ãŸã§ã®çµéšãå匷ããŠããæè¡ãããšã«å°æ¥ã®ç®æšã倢ãèšå®ãããããéæããããã«ã©ã®ãããªã¹ãã«ãç²åŸãã¹ãããå ·äœåããã®ã§ãã