è¿å¹Žããªã³ã©ã€ã³ããŒã±ãã£ã³ã°ã«ãããŠãSEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒãšäžŠãã§æ³šç®ãéããŠããã®ãMEOïŒMap Engine OptimizationïŒã§ããMEOã¯ãGoogleããããªã©ã®å°å³æ€çŽ¢ãµãŒãã¹ã§èªç€Ÿããžãã¹ãäžäœã«è¡šç€ºãããããã®æé©åææ³ã§ãããç¹ã«ããŒã«ã«ããžãã¹ã«ãšã£ãŠéèŠãªæœçãšãªã£ãŠããŸããããããMEOãšSEOã®éãããå ·äœçãªMEO察çã®æ¹æ³ã«ã€ããŠç解ããŠããæ¹ã¯å°ãªãã®ãçŸç¶ã§ããæ¬èšäºã§ã¯ãMEOã®åºæ¬æŠå¿µããå®è·µçãªãã¯ããã¯ã»ããŠããŠãŸã§ã培åºçã«è§£èª¬ããå¹æçãªMEO察çã®ç«æ¡ã»å®è¡ã«åœ¹ç«ã€æ å ±ããå±ãããŸãã
MEOãšã¯äœãïŒ SEOãšã®éãã解説
è¿å¹ŽãäŒæ¥ã®ãªã³ã©ã€ã³ããŒã±ãã£ã³ã°æŠç¥ã«ãããŠãSEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒãšäžŠãã§æ³šç®ãããŠããã®ãMEOïŒMap Engine OptimizationïŒã§ããMEOã¯ãGoogleããããªã©ã®å°å³æ€çŽ¢çµæã§èªç€Ÿã®ããžãã¹ãäžäœã«è¡šç€ºãããããã®æé©åææ³ãæããŸããæ¬èšäºã§ã¯ãMEOã®å®çŸ©ãæŠèŠãSEOãšã®éãããããŠMEO察çãéèŠãªçç±ã«ã€ããŠè§£èª¬ããŸãã
MEOã®å®çŸ©ãšæŠèŠ
MEOãšã¯ãGoogleããããªã©ã®å°å³æ€çŽ¢ãµãŒãã¹ã«ãããŠãèªç€Ÿã®ããžãã¹ãäžäœã«è¡šç€ºãããããæé©åãè¡ãããšãæããŸããå ·äœçã«ã¯ãGoogleãã€ããžãã¹ãžã®ç»é²ãæ å ±ã®æé©åãå£ã³ã管çãåçã®è¿œå ãªã©ã®æœçãå«ãŸããŸããMEOã¯ãããŒã«ã«SEOãšãåŒã°ããå°åå¯çåã®ããžãã¹ã«ãšã£ãŠç¹ã«éèŠãªæœçãšãªã£ãŠããŸãã
MEOã®ç®çã¯ã以äžã®éãã§ãã
- å°å³æ€çŽ¢çµæã§ã®èªç€Ÿããžãã¹ã®å¯èŠæ§åäž
- æœåšé¡§å®¢ã®æ¥åºã»åãåããå¢å
- ãã©ã³ãèªç¥åºŠã®åäž
- 競åä»ç€Ÿãšã®å·®å¥å
MEO察çãé©åã«è¡ãããšã§ãå°åã§ã®æ€çŽ¢çµæã§èªç€Ÿããžãã¹ãç®ç«ã€ããã«ãªããæ¥åºãåãåããã®å¢å ã«ã€ãªãããŸãã
SEOãšMEOã®éã
SEOãšMEOã¯ãã©ã¡ãããªã³ã©ã€ã³äžã§ã®å¯èŠæ§ãé«ããããã®ææ³ã§ãããããã€ãã®éãããããŸãã
SEO | MEO | |
---|---|---|
ç®ç | ãŠã§ããµã€ãã®æ€çŽ¢é äœåäž | å°å³æ€çŽ¢çµæã§ã®å¯èŠæ§åäž |
察象 | ãŠã§ããµã€ãå šäœ | Googleãã€ããžãã¹ãªã©ã®å°å³æ€çŽ¢ãµãŒãã¹ |
äž»ãªæœç | ããŒã¯ãŒãæé©åãã³ã³ãã³ãäœæããªã³ã¯æ§ç¯ãªã© | Googleãã€ããžãã¹æé©åãå£ã³ã管çãåçè¿œå ãªã© |
å¹æ | ãŠã§ããµã€ããžã®ãªãŒã¬ããã¯ãã©ãã£ãã¯å¢å | æ¥åºã»åãåããå¢å ããã©ã³ãèªç¥åºŠåäž |
SEOã¯ãŠã§ããµã€ãå šäœã察象ãšããæ€çŽ¢ãšã³ãžã³ã§ã®é äœåäžãç®æãã®ã«å¯ŸããMEOã¯å°å³æ€çŽ¢ãµãŒãã¹ã«ç¹åããããŒã«ã«ããžãã¹ã®å¯èŠæ§åäžãç®çãšããŠããŸãã
MEO察çãéèŠãªçç±
MEO察çãéèŠãªçç±ã¯ã以äžã®éãã§ãã
-
- ã¢ãã€ã«æ€çŽ¢ã®å¢å
ã¹ããŒããã©ã³ã®æ®åã«ãããã¢ãã€ã«æ€çŽ¢ãæ¥å¢ããŠããŸããã¢ãã€ã«ãŠãŒã¶ãŒã¯ãå°åã«é¢é£ããæ€çŽ¢ãè¡ãåŸåãé«ããå°å³æ€çŽ¢çµæãéèŠãªåœ¹å²ãæãããŸãã
-
- ããŒã«ã«ããžãã¹ã®è²©ä¿
MEOã¯ã飲é£åºãå°å£²åºããµãŒãã¹æ¥ãªã©ãå°åå¯çåã®ããžãã¹ã«ãšã£ãŠç¹ã«éèŠã§ããå°å³æ€çŽ¢çµæã§äžäœã«è¡šç€ºãããããšã§ãæœåšé¡§å®¢ã®æ¥åºãåãåããã«ã€ãªãããŸãã
-
- ä¿¡é Œæ§ã®åäž
Googleãã€ããžãã¹ã«ç»é²ããæ å ±ãæé©åããããšã§ãããžãã¹ã®ä¿¡é Œæ§ãåäžããŸããåºèæ å ±ãå¶æ¥æéãåçãå£ã³ããªã©ã衚瀺ãããããšã§ããŠãŒã¶ãŒã¯å®å¿ããŠæ¥åºãåãåãããè¡ãããšãã§ããŸãã
-
- 競åä»ç€Ÿãšã®å·®å¥å
MEO察çãé©åã«è¡ãããšã§ã競åä»ç€Ÿãšã®å·®å¥åãå¯èœã§ããå°å³æ€çŽ¢çµæã§äžäœã«è¡šç€ºãããããšã§ãèªç€Ÿã®ããžãã¹ãéžã°ããå¯èœæ§ãé«ããªããŸãã
以äžã®ããã«ãMEO察çã¯ãç¹ã«ããŒã«ã«ããžãã¹ã«ãšã£ãŠéèŠãªæœçã§ãããæ¥åºãåãåããã®å¢å ããã©ã³ãèªç¥åºŠã®åäžã競åä»ç€Ÿãšã®å·®å¥åã«ã€ãªãããŸããSEO察çãšäžŠè¡ããŠãMEO察çã«ãåãå ¥ããããšã§ããªã³ã©ã€ã³ã§ã®å¯èŠæ§ãé«ããããžãã¹ã®æé·ã«ã€ãªããããšãã§ããã§ãããã
MEO察çã®ããã®åºæ¬æŠç¥
MEO察çãæåãããããã«ã¯ãåºæ¬çãªæŠç¥ãç解ããå®è·µããããšãéèŠã§ããããã§ã¯ãGoogleãããäžã§ã®æé©åãããŒã«ã«ããžãã¹æ å ±ã®æŽåããããŠå£ã³ãã»ã¬ãã¥ãŒç®¡çã®éèŠæ§ã«ã€ããŠè§£èª¬ããŸãããããã®æŠç¥ãå¹æçã«çµã¿åãããããšã§ãå°å³æ€çŽ¢çµæã§ã®å¯èŠæ§ãé«ããæœåšé¡§å®¢ã®ç²åŸã«ã€ãªããããšãã§ããã§ãããã
Googleãããäžã§ã®æé©å
MEO察çã®äžæ žãšãªãã®ããGoogleãããäžã§ã®æé©åã§ããGoogleãã€ããžãã¹ãžã®ç»é²ããã³æ å ±ã®æé©åã¯ãMEO察çã®ç¬¬äžæ©ãšãããŸãã以äžã¯ãGoogleãããäžã§èªç€Ÿããžãã¹ãæé©åããããã®äž»ãªæé ã§ãã
-
- Googleãã€ããžãã¹ãžã®ç»é²
ãŸããGoogleãã€ããžãã¹ã«ããžãã¹æ å ±ãç»é²ããŸããåºèåãäœæãé»è©±çªå·ãå¶æ¥æéãã«ããŽãªãªã©ã®åºæ¬æ å ±ãæ£ç¢ºã«å ¥åãã確èªã³ãŒããåãåã£ãŠç»é²ãå®äºããŸãã
-
- ããžãã¹æ å ±ã®æé©å
ç»é²åŸãããžãã¹æ å ±ãæé©åããŸãããµãŒãã¹ãååã®è©³çŽ°ãé§è»å Žã®æç¡ãæ¯æãæ¹æ³ãªã©ããŠãŒã¶ãŒã«ãšã£ãŠæçãªæ å ±ãè¿œå ããŸãããããŸããåºèã®å€èŠ³ãå è£ ãååãªã©ã®åçãæ²èŒããããšã§ãããžãã¹ã®é åãäŒããããšãã§ããŸãã
-
- ããŒã«ã«ãã¹ãã®æŽ»çš
Googleãã€ããžãã¹ã®ããŒã«ã«ãã¹ãæ©èœã掻çšããã€ãã³ãæ å ±ããã£ã³ããŒã³ãæ°ååã®çŽ¹ä»ãªã©ãçºä¿¡ããŸããããå®æçã«æ å ±ãæŽæ°ããããšã§ããšã³ã²ãŒãžã¡ã³ããé«ããæ€çŽ¢çµæã§ã®è¡šç€ºé »åºŠãå¢ããããšãã§ããŸãã
-
- Q&Aã®ç®¡ç
Googleãã€ããžãã¹ã«ã¯ããŠãŒã¶ãŒããã®è³ªåã«åçã§ããQ&Aæ©èœããããŸãã質åã«è¿ éãã€äžå¯§ã«åçããããšã§ããŠãŒã¶ãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãå³ããä¿¡é Œæ§ãé«ããããšãã§ããŸãã
Googleãããäžã§ã®æé©åã¯ãMEO察çã®åºç€ãšãªãéšåã§ããæ£ç¢ºã§è©³çŽ°ãªããžãã¹æ å ±ãæäŸããåçãããŒã«ã«ãã¹ãã掻çšããããšã§ãæ€çŽ¢çµæã§ã®å¯èŠæ§ãé«ããããšãã§ããã§ãããã
ããŒã«ã«ããžãã¹æ å ±ã®æŽå
Googleãã€ããžãã¹ä»¥å€ã«ããããŒã«ã«ããžãã¹æ å ±ãæ²èŒã§ãããã©ãããã©ãŒã ã¯æ°å€ãååšããŸãããããã®ãã©ãããã©ãŒã ã«ããžãã¹æ å ±ãç»é²ããæŽåæ§ãä¿ã€ããšãMEO察çã«ãããŠéèŠã§ãã以äžã¯ãäž»èŠãªããŒã«ã«ããžãã¹æ å ±æ²èŒãã©ãããã©ãŒã ã®äŸã§ãã
- Yahoo!ãã³
- Bing Places for Business
- Apple Maps Connect
- Facebookå°åããŒãž
- é£ã¹ãã°ïŒé£²é£åºã®å ŽåïŒ
- ãããããããŒïŒé£²é£åºãçŸå®¹å®€ãªã©ïŒ
ãããã®ãã©ãããã©ãŒã ã«ããžãã¹æ å ±ãç»é²ããéã¯ã以äžã®ç¹ã«æ³šæããŸãããã
-
- æ å ±ã®äžè²«æ§
åºèåãäœæãé»è©±çªå·ãªã©ã®åºæ¬æ å ±ã¯ããã¹ãŠã®ãã©ãããã©ãŒã ã§äžè²«æ§ãä¿ã€å¿ èŠããããŸããæ å ±ã®äžäžèŽã¯ãæ€çŽ¢ãšã³ãžã³ããã®ä¿¡é Œæ§ãæããå¯èœæ§ããããŸãã
-
- 詳现æ å ±ã®è¿œå
åãã©ãããã©ãŒã ã§èš±å¯ãããŠããç¯å²ã§ã詳现ãªããžãã¹æ å ±ãè¿œå ããŸãããããµãŒãã¹ãååã®èª¬æãåçãåç»ãªã©ããŠãŒã¶ãŒã«ãšã£ãŠæçãªæ å ±ãæäŸããããšã§ããšã³ã²ãŒãžã¡ã³ããé«ããããšãã§ããŸãã
-
- å®æçãªæŽæ°
ããžãã¹æ å ±ã¯å®æçã«æŽæ°ããããšãéèŠã§ããå¶æ¥æéã®å€æŽãäŒæ¥æ¥ã®èšå®ãªã©ãææ°ã®æ å ±ãæäŸããããšã§ããŠãŒã¶ãŒã®ä¿¡é Œãç²åŸããäžèŠãªåãåãããé²ãããšãã§ããŸãã
ããŒã«ã«ããžãã¹æ å ±ãæŽåããããšã§ãæ€çŽ¢ãšã³ãžã³ããã®ä¿¡é Œæ§ãé«ãããŠãŒã¶ãŒã«ãšã£ãŠæçãªæ å ±ãæäŸããããšãã§ããŸããåãã©ãããã©ãŒã ã§æ å ±ã®äžè²«æ§ãä¿ã¡ãå®æçã«æŽæ°ãè¡ãããšããã€ã³ãã§ãã
å£ã³ãã»ã¬ãã¥ãŒç®¡çã®éèŠæ§
MEO察çã«ãããŠãå£ã³ãã»ã¬ãã¥ãŒç®¡çã¯éåžžã«éèŠãªèŠçŽ ã§ããããžãã£ããªå£ã³ããã¬ãã¥ãŒã¯ãããžãã¹ã®ä¿¡é Œæ§ãé«ããæœåšé¡§å®¢ã®ææ決å®ã«å€§ããªåœ±é¿ãäžããŸããäžæ¹ããã¬ãã£ããªå£ã³ããã¬ãã¥ãŒã¯ãããžãã¹ã®è©å€ãæããå¯èœæ§ããããŸãã以äžã¯ãå¹æçãªå£ã³ãã»ã¬ãã¥ãŒç®¡çã®æ¹æ³ã§ãã
-
- å£ã³ãã»ã¬ãã¥ãŒã®åé
ãŸãã顧客ããã®å£ã³ãã»ã¬ãã¥ãŒãç©æ¥µçã«åéããŸããåºèã§ã®åŒã³ããããã¡ãŒã«ã§ã®äŸé Œãªã©ãããŸããŸãªæ¹æ³ã§å£ã³ãã»ã¬ãã¥ãŒãéããŸãããããã ããã€ã³ã»ã³ãã£ããæäŸããå Žåã¯ãæé ã«æ³šæãå¿ èŠã§ãã
-
- ããžãã£ããªå£ã³ãã»ã¬ãã¥ãŒãžã®å¯Ÿå¿
ããžãã£ããªå£ã³ãã»ã¬ãã¥ãŒã«å¯ŸããŠã¯ãæè¬ã®æã瀺ãããšã倧åã§ããã³ã¡ã³ãã«è¿ä¿¡ãã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããŸããããããã«ããã顧客ã®ãã€ã€ã«ãã£ãåäžãããªããŒãçã®äžæã«ã€ãªãããŸãã
-
- ãã¬ãã£ããªå£ã³ãã»ã¬ãã¥ãŒãžã®å¯Ÿå¿
ãã¬ãã£ããªå£ã³ãã»ã¬ãã¥ãŒã«å¯ŸããŠã¯ãè¿ éãã€äžå¯§ã«å¯Ÿå¿ããããšãéèŠã§ããåé¡ã®è©³çŽ°ãææ¡ãã解決çãæ瀺ããŸããèª å®ãªå¯Ÿå¿ã¯ã顧客ã®ä¿¡é Œãåãæ»ãã ãã§ãªããä»ã®ãŠãŒã¶ãŒã«å¯ŸããŠãããžãã£ããªå°è±¡ãäžããŸãã
-
- å£ã³ãã»ã¬ãã¥ãŒã®åæ
åéããå£ã³ãã»ã¬ãã¥ãŒãåæããããšã§ãããžãã¹ã®åŒ·ã¿ãæ¹åç¹ãææ¡ã§ããŸããé »åºããããŒã¯ãŒããè©äŸ¡ã®åŸåãåæãããµãŒãã¹ãååã®æ¹åã«æŽ»ãããŸãããããŸãã競åä»ç€Ÿã®å£ã³ãã»ã¬ãã¥ãŒãåæããããšã§ãå·®å¥åã®ãã€ã³ããèŠã€ããããšãã§ããŸãã
å£ã³ãã»ã¬ãã¥ãŒç®¡çã¯ãMEO察çã ãã§ãªããããžãã¹å šäœã®è©å€ç®¡çã«ãããŠéèŠãªåœ¹å²ãæãããŸããããžãã£ããªå£ã³ãã»ã¬ãã¥ãŒãå¢ããããã¬ãã£ããªæèŠã«ã¯é©åã«å¯Ÿå¿ããããšã§ãããžãã¹ã®ä¿¡é Œæ§ãé«ããæœåšé¡§å®¢ã®ç²åŸã«ã€ãªããããšãã§ããã§ãããã
MEO察çã¯ãããŒã«ã«ããžãã¹ã«ãšã£ãŠæ¬ ãããªãæœçã§ããGoogleãããäžã§ã®æé©åãããŒã«ã«ããžãã¹æ å ±ã®æŽåããããŠå£ã³ãã»ã¬ãã¥ãŒç®¡çãé©åã«è¡ãããšã§ãå°å³æ€çŽ¢çµæã§ã®å¯èŠæ§ãé«ããæ¥åºãåãåããã®å¢å ããã©ã³ãèªç¥åºŠã®åäžãå®çŸã§ããŸããSEO察çãšäžŠè¡ããŠãMEO察çã«ãåãå ¥ããããšã§ããªã³ã©ã€ã³ã§ã®ååšæãé«ããããžãã¹ã®æé·ãå éãããŸãããã
MEO察çã®ãã¯ããã¯ã»ããŠããŠ
MEO察çãæåã«å°ãããã«ã¯ãå¹æçãªãã¯ããã¯ãšããŠããŠã身ã«ã€ããããšãéèŠã§ããããã§ã¯ãGoogleãã€ããžãã¹ã®æŽ»çšæ¹æ³ãå°åã«ç¹åããã³ã³ãã³ãã®äœæããããŠåŒçšããªã³ã¯æ§ç¯ã®ã³ãã«ã€ããŠè§£èª¬ããŸãããããã®ææ³ãé©åã«çµã¿åãããããšã§ãMEOã匷åããå°å³æ€çŽ¢çµæã§ã®å¯èŠæ§ãé«ããããšãã§ããã§ãããã
Googleãã€ããžãã¹ã®æŽ»çšæ¹æ³
Googleãã€ããžãã¹ã¯ãMEO察çã®äžæ žããªããã©ãããã©ãŒã ã§ãã以äžã¯ãGoogleãã€ããžãã¹ãå¹æçã«æŽ»çšããããã®ãã€ã³ãã§ãã
-
- ã«ããŽãªã®æé©å
ããžãã¹ã®ã«ããŽãªãé©åã«éžæããããšãéèŠã§ããäž»èŠãªã«ããŽãªã ãã§ãªããå¯æ¬¡çãªã«ããŽãªãèšå®ããŸããããããã«ãããé¢é£æ§ã®é«ãæ€çŽ¢ã¯ãšãªãšã®ãããçãäžãããŸãã
-
- å±æ§ã®æŽ»çš
Googleãã€ããžãã¹ã«ã¯ãããžãã¹ã®ç¹åŸŽã瀺ãå±æ§ããããŸããé§è»å Žã®æç¡ãWi-FiãäºçŽã®å¿ èŠæ§ãªã©ããŠãŒã¶ãŒã«ãšã£ãŠéèŠãªæ å ±ãå±æ§ãšããŠè¿œå ããŸããããå±æ§ã®èšå®ã¯ãæ€çŽ¢çµæã§ã®è¡šç€ºã«ã圱é¿ããŸãã
-
- åçã®æé©å
åçã¯ããŠãŒã¶ãŒã®é¢å¿ãåŒãä»ããéèŠãªèŠçŽ ã§ããåºèã®å€èŠ³ãå è£ ãååãã¹ã¿ããã®åçãªã©ãé åçãªç»åãå®æçã«è¿œå ããŸããããåçã®ãã¡ã€ã«åã説ææã«ããŒã¯ãŒããå«ããããšã§ãæ€çŽ¢çµæã§ã®è¡šç€ºé »åºŠãé«ããããšãã§ããŸãã
-
- ããŒã«ã«ãã¹ãã®æŽ»çš
ããŒã«ã«ãã¹ãã掻çšããŠãã€ãã³ãããã£ã³ããŒã³ãæ°ååã®æ å ±ãçºä¿¡ããŸãããããã¹ãã«ã¯ãç»åãåç»ããªã³ã¯ãå«ããããšãã§ããŸããå®æçã«é åçãªã³ã³ãã³ããæçš¿ããããšã§ããšã³ã²ãŒãžã¡ã³ããé«ããæ€çŽ¢çµæã§ã®è¡šç€ºé »åºŠãäžããããšãã§ããŸãã
Googleãã€ããžãã¹ã®åæ©èœãæ倧éã«æŽ»çšããããšã§ãMEO察çã®å¹æãé«ããããšãã§ããŸããã«ããŽãªãå±æ§ã®æé©åãåçã®è¿œå ãããŒã«ã«ãã¹ãã®æŽ»çšãªã©ãç¶ç¶çãªåãçµã¿ãéèŠã§ãã
å°åã«ç¹åããã³ã³ãã³ãã®äœæ
MEO察çã«ãããŠãå°åã«ç¹åããã³ã³ãã³ãã®äœæã¯éåžžã«å¹æçã§ãã以äžã¯ãå°åç¹ååã³ã³ãã³ããäœæããéã®ãã€ã³ãã§ãã
-
- ããŒã«ã«ããŒã¯ãŒãã®äœ¿çš
ã³ã³ãã³ãå ã«ãå°ååãåšèŸºã®å°åãã©ã³ãããŒã¯ãªã©ã®ããŒã«ã«ããŒã¯ãŒããèªç¶ã«çã蟌ã¿ãŸããããããã«ãããå°åé¢é£ã®æ€çŽ¢ã¯ãšãªãšã®ãããçãé«ãŸããŸãããã ããããŒã¯ãŒãã®éå°ãªäœ¿çšã¯é¿ããŸãããã
-
- å°åããŒãºã«åãããã³ã³ãã³ã
å°åã®äººã ãæ±ããæ©ã¿ãåé¡ãé¢å¿äºã«åãããã³ã³ãã³ããäœæããŸããããå°åã€ãã³ããç¥ãã芳å ã¹ããããªã©ãããŒã«ã«ãªãã§ã¯ã®è©±é¡ãåãäžããããšã§ããŠãŒã¶ãŒã®èå³ãåŒãä»ããããšãã§ããŸãã
-
- å°åã®èšèãè¡šçŸã®äœ¿çš
å°åç¬ç¹ã®èšèãè¡šçŸãé©åºŠã«äœ¿çšããããšã§ãããŒã«ã«æãæŒåºã§ããŸãããã ãã䜿ãéãã«ã¯æ³šæãå¿ èŠã§ããèªç¶ãªæèã§ãèªè ã«èŠªãã¿ãæããŠãããããããªè¡šçŸãå¿ãããŸãããã
-
- å°åã®äºäŸãå®çžŸã®çŽ¹ä»
èªç€Ÿã®å°åã§ã®äºäŸãå®çžŸã玹ä»ããããšã§ãããŒã«ã«ããžãã¹ãšããŠã®ä¿¡é Œæ§ãé«ããããšãã§ããŸããã客æ§ã®å£°ããå°åè²¢ç®æŽ»åãªã©ãå ·äœçãªãšããœãŒãã亀ããŠçŽ¹ä»ããŸãããã
å°åã«ç¹åããã³ã³ãã³ãã¯ãMEO察çã ãã§ãªããããŒã«ã«ãŠãŒã¶ãŒãšã®é¢ä¿æ§ç¯ã«ã圹ç«ã¡ãŸããå°åããŒãºãæããé åçãªã³ã³ãã³ããç¶ç¶çã«çºä¿¡ããããšã§ãæ€çŽ¢çµæã§ã®è¡šç€ºé »åºŠãé«ããããžãã¹ã®èªç¥åºŠåäžã«ã€ãªããããšãã§ããã§ãããã
åŒçšããªã³ã¯æ§ç¯ã®ã³ã
MEO察çã§ã¯ãåŒçšããªã³ã¯æ§ç¯ãéèŠãªèŠçŽ ã§ãã以äžã¯ãå¹æçãªåŒçšãšãªã³ã¯æ§ç¯ã®ã³ãã§ãã
-
- ããŒã«ã«ãã£ã¬ã¯ããªãžã®ç»é²
å°åã®ãªã³ã©ã€ã³ãã£ã¬ã¯ããªãããžãã¹ãªã¹ãã£ã³ã°ãµã€ãã«èªç€Ÿæ å ±ãç»é²ããŸããããäžè²«æ§ã®ããæ£ç¢ºãªNAPïŒå称ãäœæãé»è©±çªå·ïŒæ å ±ãæäŸããããšã§ãæ€çŽ¢ãšã³ãžã³ããã®ä¿¡é Œæ§ãé«ããããšãã§ããŸãã
-
- å°åã¡ãã£ã¢ããã®åŒçšç²åŸ
å°åã®æ°è瀟ããã¥ãŒã¹ãµã€ããããã°ãªã©ã®ã¡ãã£ã¢ããåŒçšãç²åŸããããšã§ãMEO察çã®å¹æãé«ããããšãã§ããŸãããã¬ã¹ãªãªãŒã¹ã®é ä¿¡ããå°åã€ãã³ããžã®åå ãªã©ãã¡ãã£ã¢ã«åãäžããŠãããããããªæŽ»åãç©æ¥µçã«è¡ããŸãããã
-
- å°åã³ãã¥ããã£ãžã®åå
å°åã®ãªã³ã©ã€ã³ã³ãã¥ããã£ã SNS ã°ã«ãŒãã«åå ãã䟡å€ããæ å ±ãæäŸããŸããããèªç€Ÿã®ãŠã§ããµã€ãã Googleãã€ããžãã¹ããŒãžãžã®èªç¶ãªãªã³ã¯ãç²åŸã§ããå¯èœæ§ããããŸãããã ããé床ãªå®£äŒã¯æ§ããã«ããŸãããã
-
- å°åææºå ãšã®ãªã³ã¯äº€æ
å°åã®ææºå ãé¢é£äŒæ¥ãšãªã³ã¯äº€æãè¡ãããšã§ãMEO察çã®å¹æãé«ããããšãã§ããŸãããã ããéå°ãªãªã³ã¯äº€æã¯é¿ããèªç¶ãªåœ¢ã§ã®ãªã³ã¯æ§ç¯ãå¿ãããŸããããçžæå ã®ãŠã§ããµã€ãã®å質ãé¢é£æ§ãèæ ®ããããšãéèŠã§ãã
åŒçšããªã³ã¯æ§ç¯ã¯ãMEO察çã«ãããéèŠãªèŠçŽ ã§ãããèªç¶ãªåœ¢ã§è¡ãããšã倧åã§ããããŒã«ã«ãã£ã¬ã¯ããªãžã®ç»é²ãå°åã¡ãã£ã¢ããã®åŒçšç²åŸãã³ãã¥ããã£ãžã®åå ãææºå ãšã®ãªã³ã¯äº€æãªã©ãããŸããŸãªæ¹æ³ãçµã¿åãããããšã§ãå¹æçãªMEO察çãå®çŸã§ããã§ãããã
MEO察çã®ãã¯ããã¯ãšããŠããŠã身ã«ã€ããããšã§ãå°å³æ€çŽ¢çµæã§ã®å¯èŠæ§ãé«ããããŒã«ã«ãŠãŒã¶ãŒããã®åãåãããæ¥åºãå¢ããããšãã§ããŸããGoogleãã€ããžãã¹ã®æŽ»çšãå°åç¹ååã³ã³ãã³ãã®äœæãåŒçšããªã³ã¯æ§ç¯ãªã©ãç¶ç¶çãªåãçµã¿ãæåã®éµãšãªããŸããSEO察çãšäžŠè¡ããŠãMEO察çã«ãåãå ¥ããããšã§ãå°åã§ã®ãªã³ã©ã€ã³ãã¬ãŒã³ã¹ã匷åããããžãã¹ã®æé·ãå éãããŸãããã
ãŸãšã
MEO察çã¯ãããŒã«ã«ããžãã¹ã®æé·ã«æ¬ ãããªãéèŠãªæœçã§ããGoogleãã€ããžãã¹ã®æé©åãå°åã«ç¹åããã³ã³ãã³ãã®äœæãå£ã³ãã»ã¬ãã¥ãŒç®¡çãªã©ãå¹æçãªææ³ãçµã¿åãããããšã§ãå°å³æ€çŽ¢çµæã§ã®å¯èŠæ§ãé«ããæœåšé¡§å®¢ã®ç²åŸã«ã€ãªããããšãã§ããŸããSEO察çãšäžŠè¡ããŠãMEO察çã«ãåãå ¥ããããšã§ããªã³ã©ã€ã³ã§ã®ååšæãé«ããããžãã¹ã®æé·ãå éãããŸããããç¶ç¶çãªåãçµã¿ããMEO察çã®æåã®éµãšãªããŸãã