çŸä»£ã®èµ·æ¥å®¶ãã¡ãçŽé¢ããã®ã¯ãè³æºãéãããäžç¢ºå®æ§ãåžžã«ã€ããŸãšãç°å¢ã§ãããã®äžã§ã©ã®ããã«ããŠå¹çããããžãã¹ãç«ã¡äžããæé·ãããããšãã§ããã®ã§ãããããããã§éèŠãªã®ãããªãŒã³ã¹ã¿ãŒãã¢ããããšããæŠå¿µã§ãããšãªãã¯ã»ãªãŒã¹ãæå±ãããã®ã¢ãããŒãã¯ãåŸæ¥ã®äºæ¥éçºã¢ãã«ãäžæ°ããã¹ããŒããšæ©åæ§ãéèŠãå°ããå§ãã顧客ã®ãã£ãŒãããã¯ã掻ãããªããå¹ççã«è£œåãéçºãæé·ãç®æãã¡ãœãããæäŸããŸãããã®èšäºã§ã¯ããªãŒã³ã¹ã¿ãŒãã¢ããã®åºæ¬ååããå®è·µæ¹æ³ããããŠåšå²ã®èª€è§£ãæ¹å€ã«è³ããŸã§ãããžãã¹ã®æ°ãã颚ãç解ããããã®æŠèŠãåããããã玹ä»ããŠãããŸããããžãã¹ã®æåãç®æãçãããåç Žããªããžãã¹æŠç¥ã§ãããªãŒã³ã¹ã¿ãŒãã¢ãããæ·±æãããŠãããŸãããã
1. ãªãŒã³ã¹ã¿ãŒãã¢ãããšã¯ïŒåºæ¬çãªç解ãæ·±ãã
ãªãŒã³ã¹ã¿ãŒãã¢ããã¯ãæ°ãããããã¯ããããžãã¹ãå¹ççã«ç«ã¡äžããããã®ææ³ãšããŠãå€ãã®èµ·æ¥å®¶ãã€ãããŒã¿ãŒã«æ¡çšãããŠããŸãã顧客ã®å®éã®ããŒãºãæ·±ãç解ããéããããªãœãŒã¹ãæ倧éæå¹æŽ»çšããããšã«çŠç¹ãåœãŠãŠãããç¡é§ã極åæé€ããæç¶å¯èœãªããžãã¹ã¢ãã«ãæ§ç¯ããããšãç®çã§ãã
ãã®ã¢ãããŒãã¯ãæ©ã段éã§ã®é¡§å®¢ãã£ãŒãããã¯ãåŸãããšã«éãã眮ãã仮説ãç«ãŠãŠå°èŠæš¡ãªå®éšãè¡ããããŒã¿ã«åºã¥ããææ決å®ãæšå¥šããŸããããããããšã§ãããŒã±ããã«åããªããã®ãžã®æéãã³ã¹ãã®æµªè²»ãé¿ããæè»æ§ãšè¿ éãªããããïŒäºæ¥ã®æ¹å転æïŒãå®çŸããããšãã§ããŸãã
ãªãŒã³ã¹ã¿ãŒãã¢ããã¯ã€ãã¬ãŒã·ã§ã³ã®ãµã€ã¯ã«ãéèŠãããã«ãïŒäœãïŒâ枬å®ïŒæž¬ãïŒâåŠç¿ïŒåŠã¶ïŒã®ããã»ã¹ãç¹°ãè¿ããŸãããã®ç¶ç¶çãªãã£ãŒãããã¯ã«ãŒãã«ããã顧客ãšåžå Žã«åã£ã補åã®æ¹åãšæé·ãå®çŸããããšãã§ããŸãã
1.1 ãªãŒã³ã¹ã¿ãŒãã¢ããã®åºæ¬æŠå¿µ
ãªãŒã³ã¹ã¿ãŒãã¢ããã®æ žå¿ã«ã¯ãæå°éã®åŽåã§æ倧ã®äŸ¡å€ãçã¿åºããšããæŠå¿µããããŸããããã¯ãæå°éã®æ©èœãæã£ããããã¿ã€ããããããæå°å®è¡å¯èœè£œåïŒMVPïŒãéããŠãã¢ã€ãã¢ãçŽ æ©ã顧客ã«ãã¹ãããå®éã®åžå Žã®åå¿ãèŠãããšãéèŠããŠããŸãã
補åéçºã«ãããŠã¯ã倧ããããªèšç»ãèšå€§ãªåææè³ã«å ç«ã£ãŠãMVPãä»ããŠä»®èª¬ãæ€èšŒãå®çšçãªåŠç¿ãè¡ããŸãããã®ã¢ãããŒãã§ã¯ãäœã顧客ã«ãšã£ãŠæ¬åœã«å¿ èŠããäœã補åã®æ žãšãªãæ©èœããè¿ éã«èå¥ããããšãå¯èœã§ãã
ãªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯ãæç¶å¯èœãªããžãã¹ã¢ãã«ãžãšå°ãããã®ããããã埮調æŽãéèŠèŠãããŸãããããããè¡ãã¿ã€ãã³ã°ãæ¹æ³ãé©åã«å€æããããšã¯ãã¹ã¿ãŒãã¢ããã®æåã«ãšã£ãŠäžå¯æ¬ ã§ãã
1.2 ãªãŒã³ã¹ã¿ãŒãã¢ããã®èµ·æºãšãšãªãã¯ã»ãªãŒã¹ã®åœ¹å²
ãªãŒã³ã¹ã¿ãŒãã¢ããã®æŠå¿µã¯ããšãªãã¯ã»ãªãŒã¹ãèªèº«ã®çµéšãããšã«æå±ãããã®ã§ã圌ã¯ãã®ã¢ã€ãã¢ãäžã«åºããäžå€§ã ãŒãã¡ã³ãããªãŒãããŸããã圌ã®èäœãThe Lean Startupãã¯ãå€ãã®èµ·æ¥å®¶ãããžãã¹ãªãŒããŒã«åœ±é¿ãäžããã¹ã¿ãŒãã¢ããé¢é£ã®æç®ã§ã¯å¿ èªãšãããŠããŸãã
ãšãªãã¯ã»ãªãŒã¹ã¯ããªãŒã³ã¹ã¿ãŒãã¢ããã®æ¹æ³è«ãéããŠãããã¹ããŒããªè£œåéçºã®ææ³ãåºããããšã«æåããŸããã圌ã¯ãã ããçãããªãŒã³ãã®ææ³ããœãããŠã§ã¢éçºã®ã¢ãžã£ã€ã«ææ³ã«åãå ¥ãããããæ°èŠããžãã¹ã®ç«ã¡äžãããã»ã¹ã«é©å¿ãããããšãææ¡ããŸããã
ãªãŒã³ã¹ã¿ãŒãã¢ããã®ç念ãåãå ¥ããããšã«ããããªãŒã¹ã¯ã®é«ãæ°èŠäºæ¥ã§ãã倱æãããªã¹ã¯ãæãã€ã€æ©åçã«äºæ¥ãæé·ãããããšãã§ããããã«ãªããŸãã
1.3 ã¹ã¿ãŒãã¢ããã«ãããåŸæ¥ã®ã¢ãããŒããšã®éã
ã¹ã¿ãŒãã¢ããã®äžçã§ã¯ããªãŒã³ã¹ã¿ãŒãã¢ããã®åã«ã¯ã詳现ãªããžãã¹ãã©ã³ã®çå®ãšããã®ãã©ã³ã«åºã¥ã財åãããžã§ã¯ã·ã§ã³ã®äœæãäžè¬çã§ããããã®ã¢ãããŒãã¯ãåžå Žãžã®åºå£åã«å€ãã®æéãšãšãã«ã®ãŒãæè³ããããšãå¿ èŠãšããŠããŸããã
ãªãŒã³ã¹ã¿ãŒãã¢ããã¯ãäžèšã®ãããªé·å€§ãªæºåã®ä»£ããã«ãçŽ æ©ãåžå Žã«åºãŠåŠç¿ããããšãä¿ããŸãã仮説ã®ç«èšŒãšé¡§å®¢ããã®ãã£ãŒãããã¯ãåŸãããšã«æéãè²»ãããå¿ èŠã«å¿ããŠããžãã¹ã¢ãã«ã補åãä¿®æ£ããŠãããŸãã
ããã¯ããèšç»ã«åŸã£ãŠå®è¡ããããšããåŸæ¥ã®ã¢ãããŒãããå®è¡ããªããèšç»ããããšããåçãªæ¹æ³ã«å€ããããšãæå³ããŸããããããæ©æãªãã€ã³ãã»ããããäžç¢ºå®ãªã¹ã¿ãŒãã¢ããç°å¢äžã§ã®æåã®éµãšãªããŸãã
1.4 ãªãŒã³ã¹ã¿ãŒãã¢ããã®ã¡ãªãããšç®æã䟡å€
ãªãŒã³ã¹ã¿ãŒãã¢ããã¢ãããŒãã®äž»ãªã¡ãªããã®äžã€ã¯ããªãœãŒã¹ã®ç¯çŽã§ããç¡é§ãªéçºãé¿ããããšã§ãããå°ãªãæè³ã§åžå Žé©åæ§ã®é«ã補åããµãŒãã¹ãåµåºã§ããŸããããã«ãããèšç«åæã®äžç¢ºå®æ§ãé«ãè³éãéãããç°å¢ã«ãããŠããã¹ã¿ãŒãã¢ããã¯çåãããããªããŸãã
ãŸãããªãŒã³ã¹ã¿ãŒãã¢ããã¯é«ãæè»æ§ããããããŸããåžå Žã顧客ã®èŠæ±ãå€ããã°ãã¹ã¿ãŒãã¢ããã¯è¿ éã«æŠç¥ãå€æŽãã補åãæ¹åããããšãå¯èœã§ãããã®ããã«è¿ éãªåå¿ã¯é¡§å®¢æºè¶³åºŠã®åäžã«ãã€ãªãããæçµçã«ã¯åŒ·åºãªé¡§å®¢åºç€ã®æ§ç¯ã«å¯äžããŸãã
å®å®ããããžãã¹ã¢ãã«ãç®æãéçšã§ããªãŒã³ã¹ã¿ãŒãã¢ããã¯å¹æçãªåŠç¿æ©äŒãæäŸããŸããå®éã®åžå ŽããŒã¿ãšãã£ãŒãããã¯ã«åºã¥ãã確ããªããžãã¹ã€ã³ãµã€ããåŸãããšãã§ããããã¯é·æçãªç«¶äºåªäœã«ãšã£ãŠè²Žéãªè³ç£ãšãªããŸãã
2. ãªãŒã³ã¹ã¿ãŒãã¢ããã®ã³ã¢ããªã³ã·ãã«
ãªãŒã³ã¹ã¿ãŒãã¢ããã®ã¡ãœãããžãŒã¯ãç¡é§ãæžãããå¹ççã«è£œåãåžå Žã«æå ¥ããæ¹æ³ãæå±ããŠããŸããã¹ã¿ãŒãã¢ãããæ±ããäžç¢ºå®æ§ã«å¯Ÿå¿ããªããããªãœãŒã¹ãæ倧éã«æŽ»çšãã客芳çãªããŒã¿ãåºã«è¿ éã«åŠç¿ããããã®ååã«åºã¥ããŠããŸããããã«ãããèµ·æ¥å®¶ãã€ãããŒã¿ãŒã¯è£œåéçºããã»ã¹ãå¹æçã«é²ããããžãã¹ã¢ãã«ãç¶ç¶çã«æ¹åããããšãã§ããŸãã
ãªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯ãåŸæ¥ã®äºæ¥èšç»ã«éç¹ã眮ãã®ã§ã¯ãªããå®éšçãªã¢ãããŒããéèŠããŸããããã¯ãåžå Žã®ä»®èª¬ãæ€èšŒãã顧客ã®ãã£ãŒãããã¯ãéãã補åãé²åãããããã®ããã»ã¹ãšãªã£ãŠããŸãããã®ã¢ãããŒãã«ãããäœèšãªã³ã¹ãããããã«è£œåã®åžå Žé©åæ§ãæ©æã«èŠæ¥µããããšãã§ããŸãã
絶ããå€åããåžå ŽããŒãºã«å¯Ÿå¿ããããã«ããªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯æè»æ§ãéèŠèŠãããŸãã倱æãæããã倱æããåŠã¶ããšã§ç©æ¥µçã«æé·ãç®æããŸãããªãŒã³ã¹ã¿ãŒãã¢ããã®ååã¯å€ãã®èµ·æ¥å®¶ã«ãšã£ãŠé©æ°çãªã¢ãããŒããšãããŠããããã®æ¹æ³è«ãåãå ¥ããäŒæ¥ãå¢ããŠããŸãã
2.1 ãã«ãã»ã¡ãžã£ãŒã»ã©ãŒã³ã®ãã£ãŒãããã¯ã«ãŒã
ãªãŒã³ã¹ã¿ãŒãã¢ããã¯ãããã«ãã»ã¡ãžã£ãŒã»ã©ãŒã³ããšãããã£ãŒãããã¯ã«ãŒãã«åºã¥ããŠéçšãããŸãããã®ããã»ã¹ã¯è£œåããµãŒãã¹ãæ§ç¯ïŒBuildïŒããããŒã¿ã枬å®ïŒMeasureïŒããåŠç¿ïŒLearnïŒããŠæ¬¡ã®è¡åã«æŽ»ãããšãããã®ã§ãããã®ç¹°ãè¿ãã«ãã£ãŠãäºæ¥ã¯è¿ éã«æé·ããåžå Žã«é©å¿ããŠãããŸãã
ããã«ãããã§ãŒãºã§ã¯ãã¢ã€ãã¢ãããããã¿ã€ããå®éšçãªæåã®è£œåããŒãžã§ã³ãäœãåºããŸããããã§éèŠãªã®ã¯ãè€éãªæ©èœãå€ãåããå®ç§ãªè£œåãç®æãã®ã§ã¯ãªããåŠç¿ãšæ€èšŒã®ããã®åºæ¬çãªæ©èœãæã£ãã·ã³ãã«ãªè£œåãæ©æã«åžå Žãžæå ¥ããããšã§ãã
次ã«ãã¡ãžã£ãŒããã§ãŒãºã§ã¯ã補åãå®éã«åžå Žã§äœ¿çšããŠãããã顧客ã®åå¿ã䜿çšç¶æ³ãããŒã¿ãšããŠæž¬å®ããŸãããã®ããŒã¿ãåæããããšã§ã顧客ã®éèŠãç解ããæ¹åç¹ãæ°ããªã¢ã€ãã¢ãæããã«ããŸãããã©ãŒã³ããã§ãŒãºã§ã¯ããããã®ããŒã¿ããã£ãŒãããã¯ã掻ãããŠã補åãæ¹è¯ããããžãã¹ã¢ãã«ã調æŽããŠãããŸãã
2.2 æå°å®è¡å¯èœè£œåïŒMVPïŒã®æŠå¿µãšãã®éèŠæ§
ãªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯ãMVPïŒMinimum Viable ProductïŒãŸãã¯æå°å®è¡å¯èœè£œåã®æŠå¿µãéåžžã«éèŠã§ããMVPã¯ã顧客ã®äŸ¡å€ãæäŸããããã«å¿ èŠæäœéã®æ©èœãåãã補åã®ããšãæããŸããMVPãå©çšããããšã§ã倧éã®æéãè³éã補åéçºã«æããåã«åžå Žã®åå¿ã枬å®ããããšãã§ããŸãã
MVPã¯è£œåã®æ ¹å¹¹ãšãªãã¢ã€ãã¢ãæ©èœã®ã¿ã«çŠç¹ãçµããäœåãªèŠçŽ ãçç¥ããŸããããã«ãã£ãŠäŒæ¥ã¯ãªãªãŒã¹ãµã€ã¯ã«ãççž®ããæ©æã«é¡§å®¢ã®ãã£ãŒãããã¯ãåŸãããšãã§ããã®ã§ãããã®ãã£ãŒãããã¯ã¯ã補åããµãŒãã¹ã®æ¹åæ§ã決å®ããããåªå é äœä»ãããããã«äžå¯æ¬ ã§ãã
MVPã®ãªãªãŒã¹ã¯ãæçµçãªè£œåã®æ¹åæ§ã決ããäžã§ã®åŠç¿ã®æ©äŒãšããŠã圹ç«ã¡ãŸãã倱æããå Žåã§ã倱ããããã®ã¯å°ãªããåŸãããåŠã³ã¯è£œåéçºãåã«é²ããããã®è²Žéãªè³ç£ãšãªããŸããèµ·æ¥å®¶ã«ãšã£ãŠMVPã¯ãåžå Žãšé¡§å®¢ã«å¯Ÿããç解ãé«ããããã®å®éšã®ç¬¬äžæ©ãšèšããã§ãããã
2.3 顧客éçºã®ããã»ã¹ãšé¡§å®¢ãšã®çžäºäœçš
顧客éçºã¯ãªãŒã³ã¹ã¿ãŒãã¢ããã®èŠãšãªãããã»ã¹ã§ããã顧客ãšã®çžäºäœçšãéããŠè£œåãæ¹åããããžãã¹ã¢ãã«ãæ€èšŒããŸãããã®ã¢ãããŒãã§ã¯ã顧客ãå®éã«äœãæ±ããŠããã®ãããããŠè£œåãããã«ã©ã®çšåºŠå¿ããŠããããç解ããããšãç®æãããŸãã
ããã»ã¹ã®éå§ç¹ã¯åžå Žã®ããŒãºãææ¡ããããšããå§ãŸããŸãããããŠãã€ã³ã¿ãã¥ãŒãã¢ã³ã±ãŒãã察é¢ã®ãã¢ã³ã¹ãã¬ãŒã·ã§ã³ãªã©ãéããŠé¡§å®¢ããã®çŽæ¥çãªãã£ãŒãããã¯ãéããŸãããã®ãã£ãŒãããã¯ã¯ã補åéçºã®æ¹åæ§ãæã瀺ããèªç€Ÿã®ä»®èª¬ãæ£ãããã©ãããæ€èšŒããããã«çšããããŸãã
ããŒã¿ã«åºã¥ã察話ãéããŠã顧客ãçã«äŸ¡å€ãæããæ©èœããµãŒãã¹ãç¹å®ãã補åãåžå Žã«ãã£ããããŠããããè©äŸ¡ããããšãã§ããŸãããã®éçšã¯åµé çãã€ç¶ç¶çãªãã®ã§ããã顧客ããã®æŽå¯ã補åéçºã«åæ ãããããšã§ã顧客æºè¶³åºŠãšè£œåã®æåçãé«ãŸãã®ã§ãã
2.4 ããããã®æå³ãšã¿ã€ãã³ã°ã®èŠæ¥µãæ¹
ãããããšã¯ãã¹ã¿ãŒãã¢ãããçŸåšã®ããžãã¹ã¢ãã«ã補åæŠç¥ãæ ¹æ¬çã«å€æŽããããšãæå³ããŸããéãããããã£ãŒãããã¯ãåžå ŽããŒã¿ãåæã®ä»®å®ãšåèŽããªãå Žåãããããããããšã§æ°ããªæ¹åæ§ã«èµãåãããšãã§ããŸãã
ããããã®ã¿ã€ãã³ã°ãèŠæ¥µããããšã¯é£ããã誀ã£ãå€æã¯ã¹ã¿ãŒãã¢ããã«ãšã£ãŠå€§ããªãªã¹ã¯ããããããŸããéèŠãªã®ã¯ã顧客ã®åå¿ããã¿ãŒã³ããã¡ããšåæããããžãã¹ãé²ãã¹ãæ¹åæ§ãšå®éã®ããŒã¿ããããããŠããããè©äŸ¡ããããšã§ãã
ããããã®å¿ èŠæ§ãæããæã«ã¯ãæ°ãã仮説ãç«ãŠãæ°ããªMVPãéçºããå床åžå Žã®æ€èšŒãè¡ãå¿ èŠããããŸããå€åã«é©å¿ããåŠç¿ãç¶ãããªãŒã³ã¹ã¿ãŒãã¢ããã®ç²Ÿç¥ã®ããšã絶ããé²åããåžå Žã«ãããŠãããããã¯æåãžãšå°ãéèŠãªäžæ©ã«ãªãåŸãã®ã§ãã
3. ãªãŒã³ã¹ã¿ãŒãã¢ããã®å®è·µæ¹æ³
ãªãŒã³ã¹ã¿ãŒãã¢ããã«ãããŠã¯ãç¡é§ãçããçŽ æ©ãäºæ¥ã¢ãã«ãæ§ç¯ããããšãéèŠã§ããå€ãã®èµ·æ¥å®¶ãã¡ããã®ã¢ãããŒããæ¡çšããéããããªãœãŒã¹ã§æ倧ã®å¹æãåŸãããã«æ§ã ãªæŠç¥ãããŒã«ãå©çšããŠããŸãã
æåãããªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯ããã£ãŒãããã¯ã«ãŒãã掻çšãã補åããµãŒãã¹ãåžå Žã«é©ããŠããããè¿ éã«ç¢ºèªããŸãããã®ããã»ã¹ã¯ãæ§ç¯(Build)ãèšæž¬(Measure)ãåŠç¿(Learn)ã®ãµã€ã¯ã«ãç¹°ãè¿ãè¡ãããšã§æãç«ã£ãŠããŸãã
åŸæ¥ã®äºæ¥éå§æ¹æ³ãšæ¯èŒããŠããªãŒã³ã¹ã¿ãŒãã¢ããã¡ãœããã¯ãªã¹ã¯ãäœæžããããšåæã«ãã¹ã±ãŒã©ãã«ã§æç¶å¯èœãªããžãã¹ã¢ãã«ãå®çŸããããã®ããŒãããããæäŸããŸããããã§ã¯ããã®å ·äœçãªå®è·µæ¹æ³ã玹ä»ããŠãããŸãã
3.1 ãªãŒã³ãã£ã³ãã¹ã®äœæãšå©çšæ¹æ³
ãªãŒã³ãã£ã³ãã¹ãšã¯ãäºæ¥ã¢ã€ãã¢ãæ§é åãå¯èŠåããããŒã«ã§ãããããžãã¹ã¢ãã«ã®èŠãšãªã9ã€ã®èŠçŽ ããæãç«ã£ãŠããŸãããããã¯é¡§å®¢ã»ã°ã¡ã³ãã䟡å€ææ¡ããã£ãã«ã顧客ãšã®é¢ä¿ãåå ¥ã®æµããéèŠæŽ»åãéèŠãªãœãŒã¹ãéèŠããŒãããŒã·ãããã³ã¹ãæ§é ã§ãã
äºæ¥ã¢ã€ãã¢ããªãŒã³ãã£ã³ãã¹ã«æãããšã§ãã¢ã€ãã¢ã®æå¹æ§ãç°¡æœã«è©äŸ¡ã§ããããã«ãªããŸãããããŠããããç¶ç¶çã«èŠçŽããæŽæ°ããããšã§ãäºæ¥èšç»ããã€ãããã¯ã«å€åããã€ã€ãæ¹åæ§ãèŠæ¥µããããšãã§ããŸãã
ãã£ã³ãã¹ãäœæããéã«ã¯ã仮説ãèšå®ãã顧客ããã®åŠã³ãããšã«ããããã¢ããããŒãããããšãèå¿ã§ããåçã«ããããŠç¹°ãè¿ããã£ã³ãã¹ãæ¹åããããšãããªãŒã³ã¹ã¿ãŒãã¢ããã®ç²Ÿç¥ã«æ²¿ã£ãè¡åãšãªããŸãã
3.2 䟡å€ä»®èª¬ãšæé·ä»®èª¬ã®èšå®
䟡å€ä»®èª¬ãšã¯ã補åããµãŒãã¹ã察象ã®é¡§å®¢ã«ãšã£ãŠæ¬åœã«äŸ¡å€ããããã©ããã確èªããããã®ãã®ã§ãããã®ä»®èª¬ãæ€èšŒããããšã§ãåžå Žã§æåããå¯èœæ§ããã補åãç¹å®ããããšãã§ããŸãã
äžæ¹ãæé·ä»®èª¬ã¯ã補åãåžå Žã§ã©ã®ããã«åãå ¥ããããæ¡æ£ããŠããããæ³å®ãããã®ã§ããããã¯è£œåã顧客ã«åãå ¥ããããã ãã§ãªããäºæ¥ãæé·ããŠããããã®æŠç¥ãç«ãŠãäžã§äžå¯æ¬ ã§ãã
ãããã®ä»®èª¬ã¯ãå ·äœçãã€æ€èšŒå¯èœãªåœ¢ã§èšå®ããå°èŠæš¡ãªå®éšã顧客ããã®ãã£ãŒãããã¯ãããšã«æ€èšŒãé²ããŠãããŸãã仮説ã誀ã£ãŠããå Žåã«ã¯ãè¿ éã«ä¿®æ£ããåžžã«æãæå¹ãªæ¹åãžãšäºæ¥ãèµåãããå¿ èŠããããŸãã
3.3 å®éšèšç»ãšæ€èšŒããã»ã¹ã®å®æœ
ãªãŒã³ã¹ã¿ãŒãã¢ããã®å®è·µã«ãããŠã¯ãæ§ç¯ãã仮説ãå®éšãéããŠæ€èšŒããå¿ èŠããããŸããæå°éã®åŽåã§æ倧ã®åŠã³ãåŸãããã«ã¯ãå®éšèšç»ãæ éã«ç«ãŠãå¹æçãªæ€èšŒããã»ã¹ãå®æœããããšãæ±ããããŸãã
å®éšã¯ã補åã®æå°å®çŸå¯èœåå(MVP)ãäœæãããããåžå Žã§ãã¹ãããããšããå§ãŸããŸãã顧客ã®åå¿ãèšæž¬ããããŒã¿ãåéããããšã§ã仮説ãæ£ãããã©ãããå€æããŸãã
ãã®ããã»ã¹ã§ã¯ã倱æãå«ããŠãã¹ãŠã貎éãªåŠã³ãšãªããããã©ã®å®éšããããã£ãŒãããã¯ãåŸãŠãããã次ã®è¡åã«æŽ»ããããšãéåžžã«éèŠã§ããåžžã«é²åãç¶ããæŠç¥ããããªãŒã³ã¹ã¿ãŒãã¢ããã«ãããçã®æåãžã®éçã§ãã
3.4 ããŒã¿é§ååææ決å®ãšæ¹åãžã®åãçµã¿
ãªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯ã仮説ã«åºã¥ãå®éšãšå®éã®ããŒã¿ã掻çšããææ決å®ãäžæ žãšãªããŸããæèŠãåã§ã¯ãªãã客芳çãªããŒã¿ã«äŸåããããšã§ãåãã®å°ãªããå¹æçãªçµå¶å€æãå¯èœã«ãªããŸãã
ããŒã¿ã«åºã¥ããŠåžžã«è£œåããµãŒãã¹ãæ¹åãç¶ããåãçµã¿ã¯ã競åãããåªäœã«ç«ã€ããã®éµã§ããåžå Žã®ååã顧客ã®èŠæ±ãåžžã«å€åããŠããä»ãæè»ãã€è¿ éãªã¢ãããŒããå¿ èŠãšãããŠããŸãã
ãã®ããã«ããããŒã¿é§ååã®æåãäŒæ¥å šäœã«æµžéãããåã¡ã³ããŒãããŒã¿ãç解ããããã«åºã¥ããææ決å®ãã§ããããã«ããããšãéèŠã§ããããŒã¿ãšåŠã³ã掻ãããé£ç¶çãªæ¹åãããããªãŒã³ã¹ã¿ãŒãã¢ãããæåãžãšå°ãæé«ã®æŠç¥ã§ãããšèšããã§ãããã
4. ãªãŒã³ã¹ã¿ãŒãã¢ãããåãå·»ã誀解ãšæ¹å€
4.1 ãªãŒã³ã¹ã¿ãŒãã¢ãããžã®äžè¬çãªèª€è§£
ãªãŒã³ã¹ã¿ãŒãã¢ããã¯ã補åéçºã®ç¡é§ãçãã顧客ã®èŠæ±ã«åããã補åãã¹ããŒãã£ã«åžå Žã«æå ¥ããæ¹æ³è«ã§ããããã°ãã°ãã®ã¢ãããŒãã«å¯ŸããŠå€ãã®èª€è§£ãçãŸããŠããŸããäžã€ã®èª€è§£ãšããŠãããªãŒã³ããã貧匱ãããå°èŠæš¡ããšå矩ã§ãããšæããåŸåããããŸãããããã¯ééã£ãŠããŸãããªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯ã顧客ããåŸããã£ãŒãããã¯ãå ã«ãçå®ãªæ¹åãéããªããæé·ããŠããããšãéèŠã§ãã
ããäžã€ã®èª€è§£ãšããŠã¯ããªãŒã³ã¹ã¿ãŒãã¢ãããã©ããªããžãã¹ã«ãé©çšã§ããäžèœã®æ¹æ³ã§ãããšããéä¿¡ããããŸãããããããªãŒã³ã¹ã¿ãŒãã¢ããã¯åžå Žã補åã«ãã£ãŠã¯åããªãå Žåããããããããã®ããžãã¹ã¢ãã«ã«åããã調æŽãå¿ èŠã§ããç¹ã«ãé©æ°çãªæè¡ãé·æçãªç 究éçºãæ±ããããåéã§ã¯ããªãŒã³ã¹ã¿ãŒãã¢ããã®æ¹æ³ããã®ãŸãŸé©å¿ããã®ã¯é£ããã§ãããã
ããã«ããªãŒã³ã¹ã¿ãŒãã¢ããã®åæ段éã®ããžã§ã³ãšæ¹åæ§ãæŒ ç¶ãšãããŠããŸããšããææããããŸããããžã§ã³ããã£ãŠèšç»ãé²ããããšã¯éèŠã§ããããªãŒã³ã¹ã¿ãŒãã¢ããã«ãããŠã¯ãåžå Žã®å€åã顧客ã®å£°ãèããªããé©å¿ãéããããšãåæãšãªããŸããããã«ããã確åºãšããããžã§ã³ãããæè»ãªçµå¶æŠç¥ãæ±ããããããšããããŸãã
4.2 ãªãŒã³ã¹ã¿ãŒãã¢ããã«å¯Ÿããæ¥çããã®æ¹å€
æ¥çå ã§ã¯ããªãŒã³ã¹ã¿ãŒãã¢ãããããããçæçãªæåãžã®çŠç¹ãé·æçãªããžã§ã³ã®æ¬ åŠãæããšããæ¹å€ããããŸããå€ãã®ã¹ã¿ãŒãã¢ãããæ©æã«åžå Žã«è£œåãæå ¥ããçæéã§ã®æ¹åãšé¡§å®¢ã®ãã£ãŒãããã¯ã«çŠç¹ãåœãŠãŸãããããã«ãã£ãŠæ·±ãå°éç¥èã®ç éœãæè¡çãªã€ãããŒã·ã§ã³ãåŸåãã«ãªãæãããããŸãã
ãŸããçµç¹å ã®ã³ãã¥ãã±ãŒã·ã§ã³ã®æ¬ é¥ãåŒãèµ·ãããšããæ¹å€ããããŸãããªãŒã³ã¹ã¿ãŒãã¢ããã«ãããŠã¯ãè¿ éãªææ決å®ãšã¢ã¯ã·ã§ã³ãæ±ãããããããåŸã ã«ããŠãããããŠã³ã®ã¢ãããŒããåãããã¡ã§ããããã«ãããããŒã ã¡ã³ããŒã®åµé æ§ãèªäž»æ§ãå¶éãããããæ°ã®æ倱ãæãããšããããŸãã
ããã«ããªãŒã³ã¹ã¿ãŒãã¢ããã顧客ãã£ãŒãããã¯ã«ã°ããäŸåããããšã«å¯Ÿããæ¹å€ãååšããŸããåžå Žã®èŠæ±ã«ææã§ããããšã¯å€§åã§ããã顧客ãèªåãã¡ã®çã®éèŠãåžžã«æ£ããèªèããŠããããã§ã¯ãªããããããã ãã«é Œãããšã¯ãªã¹ããŒã§ãããšèšãããŠããŸããé©æ°çãªã¢ã€ãã¢ãããžã§ã³ãæã€ããšããŸããã¹ã¿ãŒãã¢ããã«ã¯å¿ èŠã§ãã
4.3 誀解ã解ãããã®ãªãŒã³ã¹ã¿ãŒãã¢ããã®å®äŸ
誀解ã解ãããã«ã¯ããªãŒã³ã¹ã¿ãŒãã¢ãããæåãããäŒæ¥ã®å®äŸãèŠãŠããã®æ¹æ³è«ã®æå¹æ§ãç解ããããšãå¹æçã§ããããšãã°ã顧客ã®èŠæ±ãäžå¯§ã«èããªãã補åãæ¹åãç¶ããåžå Žã§ã®å°äœãç¯ããäŒæ¥ãå€ã ååšããŸãããããã®äŒæ¥ã¯ãæåã¯å°ããªé¡§å®¢åºç€ããå§ãŸããŸããããç¶ç¶çãªæ¹åã«ãã£ãŠå€§ããªæåãåããŠããŸãã
äžæ¹ã§ããªãŒã³ã¹ã¿ãŒãã¢ããã®ææ³ãçšããŠåžå Žã®ããŒãºãèŠæ¥µããããã«å¿ããŠããžãã¹ã¢ãã«ã®è»¢æãæãããäŸããããŸãããã£ãŒãããã¯ãåºã«äºæ¥ã®æ¹åæ§ãèŠçŽããæ¢åã®è£œåããµãŒãã¹ã«åºå·ããããšãªãæ°ããåžå Žãéæããåæ°ãããªãŒã³ã¹ã¿ãŒãã¢ããã®ãšãã»ã³ã¹ã§ãã
ãŸããå¹æçãªé¡§å®¢éçºããã»ã¹ãéããŠãããŒã±ããã«ååšãããå®éã®åé¡ãã解決ãã補åãæäŸããããšã§ããªãŒã³ã¹ã¿ãŒãã¢ãããæåãåããå ·äœäŸããããŸãã顧客ã®å£°ãèãã€ã€ãããã®èåŸã«ããæ¬è³ªçãªããŒãºãæ±²ã¿åãæŽå¯ãããªãŒã³ã¹ã¿ãŒãã¢ããæåã®ã«ã®ãšãªããŸãã
4.4 ãªãŒã³ã¹ã¿ãŒãã¢ããã®éçãšãã®å æ
ãªãŒã³ã¹ã¿ãŒãã¢ããã¯é©æ°çã§ã¯ãããŸãããããã«ãéçããããŸããããšãã°ãå šãŠã®åžå Žãç£æ¥ã§ãã®æ¹æ³ãæå¹ã§ããããã§ã¯ãªããç¹ã«è€éãªæè¡ãèŠå¶ãæ·±ãé¢ããåéã§ã¯ããªãŒã³ã¹ã¿ãŒãã¢ããã®ãã¬ãŒã ã¯ãŒã¯ãçŽæ¥é©çšããããšã¯äžé©åãªå ŽåããããŸãããã®ãããªç¶æ³ã§ã®éçãç¥ãããšã¯ãæ¹æ³è«ãé©åã«æŽ»çšããããã«äžå¯æ¬ ã§ãã
ãããã®éçãå æããã«ã¯ããªãŒã³ã¹ã¿ãŒãã¢ããã®åºæ¬ååãé©å¿ããã€ã€ãç¬èªã®ããžãã¹ç°å¢ãç£æ¥ç¹æ§ã«ããããã«ã¹ã¿ãã€ãºãæ±ããããŸããååã«åããããããæè»æ§ãæã£ãŠã¢ãããŒãããããšã§ããªãŒã³ã¹ã¿ãŒãã¢ããã¯ããã«åŒ·åãªææ³ãšãªãã§ãããã
æåŸã«ããªãŒã³ã¹ã¿ãŒãã¢ããã®éçã¯ãé·æçãªèŠç¹ã§èŠããšãã®æç¶å¯èœæ§ã®åé¡ãšãé¢é£ããŠããŸããåææè³ã®åæžãè¿ éãªåžå Žæå ¥ã«æ³šåããããšããå¿ ãããé·æçãªäŒæ¥ã®æé·ãé©æ°ã«ã€ãªããããã§ã¯ãããŸããããªãŒã³ã¹ã¿ãŒãã¢ããã®æ¹æ³è«ãæ¡çšããªããããé·æçãªç®æšãšãã®ããã®çµå¶æŠç¥ã念é ã«çœ®ãããšã倧åã§ãã
5. ãªãŒã³ã¹ã¿ãŒãã¢ããã®é²åãšå°æ¥å±æ
5.1 ãªãŒã³ã¹ã¿ãŒãã¢ããã®é²åãããã¬ãŒã ã¯ãŒã¯
ãªãŒã³ã¹ã¿ãŒãã¢ããã®æ¹æ³è«ã¯ãäºæ¥ãç«ã¡äžããéã®ãªã¹ã¯ãæå°éã«æããããè¿ éãªåŠç¿ãä¿ãããã®ã¢ãããŒããšããŠå¹ åºã泚ç®ãéããŠããŸãããã®ãã¬ãŒã ã¯ãŒã¯ã¯ãç¶ç¶çãªé¡§å®¢ã®ãã£ãŒãããã¯ãéèŠããããã補åéçºã«ãã£ãŒãããã¯ããããšã§ãåžå Žã®ããŒãºã«ãã£ããœãªã¥ãŒã·ã§ã³ãæäŸããããšã«çŠç¹ãåœãŠãŠããŸãã
åœåã¯ã¹ã¿ãŒãã¢ããéå®ã®ææ³ãšãããŠãããªãŒã³ã¹ã¿ãŒãã¢ããã§ãããè¿å¹Žã§ã¯ãã®é©çšç¯å²ã倧äŒæ¥ãéå¶å©çµç¹ã«ãŸã§æ¡ãã£ãŠããŸãããã®é²åã«äŒŽããé©å¿ã®é床ãã«ã¹ã¿ãã€ãºã®æè»æ§ã«ãæŽãªã磚ããããããããå€æ§ãªã·ããªãªãžã®å¿çšãå¯èœãšãªã£ãŠããŸãã
ãŸãããªãŒã³ã¹ã¿ãŒãã¢ããã®æè²ãé²åãéããå®è·µè ã¯ãªã³ã©ã€ã³ã³ãŒã¹ãã¯ãŒã¯ã·ã§ãããéããŠç¥èãæ·±ããããšãã§ããããã«ãªããŸããããã®ãã¬ãŒã ã¯ãŒã¯ãæ£ããç解ãé©çšããããšããä»åŸã®æåãžã®éèŠãªéµãšãããŠããŸãã
5.2 æ°ããªç£æ¥ã«ããããªãŒã³ã¹ã¿ãŒãã¢ããã®å¿çš
ãªãŒã³ã¹ã¿ãŒãã¢ããã¯å ã ãã¯ãããžãŒäŒæ¥ãäžå¿ã«åãå ¥ããããåŸåã«ãããŸããããä»æ¥ã§ã¯ãã®åœ±é¿åãä»ã®ç£æ¥ã«ãåºãã£ãŠããŸããç¹ã«ãå»çç£æ¥ã補é æ¥ãããã«ã¯æè²åéã«ãããã¹ã¿ãŒãã¢ããã§ãããã®ææ³ãå°å ¥ããå§ããŠããŸãã
ãããæ°ããªç£æ¥ã§ã®ãªãŒã³ã¹ã¿ãŒãã¢ããã®å¿çšã¯ãåžå Žã®ããŒãºãæ£ç¢ºã«ææ¡ãããšãšãã«ãéçºããã»ã¹ãã¹ãªã åããã³ã¹ãå¹çãé«ãããšããç¹ã§ç¹ã«äŸ¡å€ããããŸããå»çç£æ¥ã§ã¯æ£è ã®ãã£ãŒãããã¯ãåãå ¥ããŠãããæ£è äžå¿ã®ã±ã¢ãå®çŸããããã«ãªãŒã³ã¹ã¿ãŒãã¢ãããå©çšãããŠããŸãã
ãŸãããšã³ãã¯ãããžãŒããµã¹ãããã«ãªããžãã¹ã¢ãã«ã«ããªãŒã³ã¹ã¿ãŒãã¢ãããé©çšãããŠãããç°å¢ã«åªãã補åããµãŒãã¹ã®éçºã«ãå¯äžããŠããŸããããã«ãããäŒæ¥ã¯æç¶å¯èœãªæé·ãç®æãããšãã§ããã®ã§ãã
5.3 ãã¯ãããžãŒã®å€åããªãŒã³ã¹ã¿ãŒãã¢ããã«äžãã圱é¿
ãã¯ãããžãŒã®é²å±ã¯ãªãŒã³ã¹ã¿ãŒãã¢ããã®å®è·µã«ãããŠéåžžã«éèŠãªåœ¹å²ãæãããŠããŸããæ°ããããŒã«ããã©ãããã©ãŒã ãéçºãããããšã«ããã顧客ããã®ãã£ãŒãããã¯ãéããæ€èšŒããäœæ¥ãé«éåããããå¹ççã«ãªããŸããã
ç¹ã«ãããã°ããŒã¿ã人工ç¥èœïŒAIïŒãæ©æ¢°åŠç¿ãšãã£ãæè¡ã¯ãåžå Žã®åŸåãçŽ æ©ãæãã補åéçºã«æŽ»ããäžã§åŒ·åãªã¢ã»ãããšãªã£ãŠããŸãããããã®ãã¯ãããžãŒã«ããããªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯ãåŸæ¥ã§ã¯äžå¯èœã ã£ãã¹ããŒããšç²ŸåºŠã§é¡§å®¢ããŒãºã«åãããã€ãããŒã·ã§ã³ãå®çŸå¯èœã«ãªã£ãŠããŸãã
ããã«ãã¯ã©ãŠããµãŒãã¹ãã¢ãã€ã«ã¢ããªã±ãŒã·ã§ã³ãæ®åããããšã§ããªãŒã³ã¹ã¿ãŒãã¢ããã®æ¹æ³è«ãåãå ¥ããäŒæ¥ã¯ããã€ã§ãã©ãã§ããªã¢ã«ã¿ã€ã ã®åžå ŽããŒã¿ã«ã¢ã¯ã»ã¹ã§ããããã«ãªããŸãããããã«ãããè¿ éãªææ決å®ãè¡ããããã«è£œåããµãŒãã¹ã®æ¹åãµã€ã¯ã«ãå éããŠããŸãã
5.4 ãªãŒã³ã¹ã¿ãŒãã¢ããã®çè«ã®å°æ¥ãžã®æ矩
ãªãŒã³ã¹ã¿ãŒãã¢ããã®çè«ã¯ãå€åãæ¿ããåžå Žç°å¢ã®äžã§äŒæ¥ãæç¶çãªæé·ãéæããããã®åºç€ãšãªã£ãŠããŸãã顧客ã®å£°ã«è³ãåŸããè¿ éãªãããã¿ã€ãã³ã°ãšãã¹ããè¡ãããšã¯ãç¶ç¶çãªæ¹åãšé©æ°ã®ããã»ã¹ãæ¯ããéèŠãªèŠçŽ ã§ãã
ãã®æ¹æ³è«ã¯ãå°æ¥ã«ããã£ãŠããžãã¹ç°å¢ã®äžç¢ºå®æ§ãä¹ãè¶ããããã®çè«çãªæ çµã¿ãæäŸããŠãããä»åŸãå€ãã®ã¹ã¿ãŒãã¢ãããäŒæ¥ã«é©å¿ãããããšãäºæ³ãããŸãããŸããã°ããŒãã«åãé²ãäžã§ãæ§ã ãªæåãåžå Žã«å¯Ÿå¿ãããªãŒã³ã¹ã¿ãŒãã¢ããã®ããžã§ã³ãæŽã«éèŠã«ãªã£ãŠããã§ãããã
ãªãŒã³ã¹ã¿ãŒãã¢ããã®çè«ã¯ãæåãžã®éã®ããæã瀺ãã ãã§ãªããäŒæ¥ã瀟äŒã«ãããŠããè¯ã䟡å€ãæäŸããããã®æéãšãªãå¯èœæ§ãç§ããŠããŸããæè²ãæšå¥šã®åªåãéããããšã§ããã®çè«ã¯ä»åŸã絶ããé²åããæ°ããäžä»£ã®ã€ãããŒã¿ãŒãã¡ã«åãç¶ãããŠããã§ãããã
6. ãªãŒã³ã¹ã¿ãŒãã¢ããå®è·µè ãžã®ã¬ã€ã
6.1 ãªãŒã³ã¹ã¿ãŒãã¢ããå°å ¥ã®æºåãšå¿æ§ã
ãªãŒã³ã¹ã¿ãŒãã¢ãããå°å ¥ããåã«ããŸãç念ãšããŠã®ããªãŒã³ããšã¯äœããæ·±ãç解ããããšãéèŠã§ãããªãŒã³ã¹ã¿ãŒãã¢ããã¯ãç¡é§ãæé€ãã顧客ã®å®éã®ããŒãºã«çŠç¹ãåœãŠã補åéçºãç®æãã¢ãããŒãã§ããã§ããããåæ段éã§ã¯ãããããåæãçããæ€èšŒå¯èœãªä»®èª¬ãç«ãŠã姿å¢ãäžå¯æ¬ ãšãªããŸãã
次ã«ãæç¶çãªåŠç¿ãšè¿ éãªãã£ãŒãããã¯ã«ãŒããæ§ç¯ããããšãèå¿ã§ããããã«ã¯å®æçãªé¡§å®¢ãã£ãŒãããã¯ã®åéãšããã®ããŒã¿ã«åºã¥ãã補åã®ç¶ç¶çãªæ¹åãå«ãŸããŸããããã«ãã»ã¡ãžã£ãŒã»ã©ãŒã³ãã®ãµã€ã¯ã«ã培åºããããšã§ã補åãåžå Žã«é©åãããŠããããšãã§ããŸãã
æåŸã«ãå¿æ§ããšããŠã¯ã倱æãæããããããåŠç¿ã®æ©äŒãšæããããšã倧åã§ãããªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯ã仮説ãæ£åŽãããããšã¯ãç¡é§ãªéçºãé¿ãããã䟡å€ã®ãã補åãžè¿ã¥ãããã®å¿ èŠãªã¹ããããšèŠãªãããŸãã
6.2 å®è·µè ãçŽé¢ããäžè¬çãªèª²é¡ãšè§£æ±ºç
ãªãŒã³ã¹ã¿ãŒãã¢ãããå®è·µããäžã§ãå€ãã®èµ·æ¥å®¶ãã¡ã¯é¡§å®¢ç解ã®é£ããã«çŽé¢ããŸããæ£ç¢ºãªé¡§å®¢ã»ã°ã¡ã³ããç¹å®ãããã®ããŒãºãææ¡ããããšã¯ããªãŒã³ã¹ã¿ãŒãã¢ããã®äžæ žããªãäœæ¥ã§ãããæã«èª€ã£ã仮説ã«åºã¥ããŠæéã浪費ããŠããŸãããšããããŸãã
ãã®èª²é¡ã«å¯ŸåŠããããã«ã¯ãMVïŒæå°éã®è£œåïŒãæ©æã«åžå Žã«æå ¥ãããªã¢ã«ã¿ã€ã ã§é¡§å®¢ã®åå¿ã芳å¯ããå¿ èŠããããŸããããã§åŸãããããŒã¿ã¯è£œåã®æ¹åæ§ãç¹åŸŽã®å€æŽãå°ã貎éãªææšã«ãªããŸãã
ãŸããå€åããåžå Žç°å¢ã«é©å¿ããããšãéèŠã§ããåžå Žã®ããŒãºã¯åžžã«å€åããŠããããããã¬ãã·ãã«ã«å¯Ÿå¿ããããžãã¹ã¢ãã«ã補åã®ãããããå¿ èŠã«ãªãã±ãŒã¹ãåºãŠããŸããå€åãåãå ¥ããé©å¿ããããšã§ãé·æçãªæåãžãšã€ãªãããŸãã
6.3 æåã«å°ããªãŒã³ã¹ã¿ãŒãã¢ããã®æŠç¥ãšãã¯ããã¯
ãªãŒã³ã¹ã¿ãŒãã¢ãããæåã«å°ãããã«ã¯ããŸããããžã§ã³ããæ確ã«ããããšã倧ããªéµãæ¡ããŸããããžã§ã³ãæ確ã§ããã°ãããŒã å šäœãäžèŽå£çµããŠç®æšã«åãã£ãŠé²ãããšãã§ããŸãããŸããããžã§ã³ã¯è£œåéçºã®æéãšãªãã顧客ã«äžãã䟡å€ã®ææ¡ãçµã蟌ãéã®åºç€ãšãªããŸãã
ãã®äžã§ãã仮説é§åéçºãã掻çšããããšã¯å¿ é ã§ããããã¯ãæšæž¬ã§ã¯ãªããæ€èšŒå¯èœãªããŒã¿ã«åºã¥ããŠææ決å®ãè¡ãã補åãé²åãããããã«è¡ãã絶ãéãªãå®éšã®ããã»ã¹ã§ãã仮説ã確èªãããã°ã¹ã±ãŒã«ã¢ããããããã§ãªããã°ä¿®æ£ããåæ°ãæ±ããããŸãã
ããã«ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãéèŠã§ããã顧客éçºãã«ãããåžå Žã§ã®è£œåã®ç«ã¡äœçœ®ã顧客ã®ããŒãºãç解ããããã«åºã¥ããŠè£œåéçºãè¡ãããšã§ãåžå Žé©åæ§ãé«ããŠãããŸãã
6.4 ã±ãŒã¹ã¹ã¿ãã£ãéãããªãŒã³ã¹ã¿ãŒãã¢ããã®ç解
çè«ã ãã§ãªããå ·äœçãªãªãŒã³ã¹ã¿ãŒãã¢ããã®æåäŸãåŠã¶ããšã¯ãå®è·µããã«ããã£ãŠéåžžã«æå¹ã§ããæŽå²ã«åãæ®ãã¹ã¿ãŒãã¢ããã®å€ãã¯ããªãŒã³ã¹ã¿ãŒãã¢ããã®ååã«åºã¥ããŠæé·ãéããŠããŸããã
ã±ãŒã¹ã¹ã¿ãã£ãéããŠãä»ã®ã¹ã¿ãŒãã¢ãããã©ã®ããã«ããŠä»®èšãç«ãŠãæ€èšŒããé©å¿ããŠãã£ãããèŠãããšã§ãããªãèªèº«ã®ããžãã¹ã«é©çšå¯èœãªæŠç¥ããã¯ããã¯ãçºèŠããããšãã§ããŸãã倱æäºäŸãããåŠã¶ç¹ã¯å€ããå®è·µè ã«ãšã£ãŠã¯è²ŽéãªæèšãšãªããŸãã
æåäºäŸã ãã§ãªããããããã«æåããäºäŸãç 究ããããšãæçã§ããããããããã¹ã¿ãŒãã¢ããã¯ãåžå Žã®åå¿ãçŽ æ©ãæããããžãã¹ã¢ãã«ã補åã倧èã«å€æŽããããšã§çãæ®ããããã«æé·ãéããããšãã§ããŸããããããã®äºäŸã¯ãæè»ãªæèãšè¿ éãªè¡åããªãŒã³ã¹ã¿ãŒãã¢ããã®æåã«ãããŠéèŠã§ããããšãæããŠãããŸãã
7. ãŸãšã
ãªãŒã³ã¹ã¿ãŒãã¢ããã¯ãç¡é§ãçãå¹çãã䟡å€ãåµåºããçŸä»£ã®èµ·æ¥æ¹æ³ã§ãããšãªãã¯ã»ãªãŒã¹ãæå±ããäžç¢ºå®æ§ã®é«ãåžå Žã§ã®è£œåéçºãå¹çåãããã¬ãŒã ã¯ãŒã¯ãæäŸããŸããåŸæ¥ã®éåé·å€§ãªããžãã¹ã¢ãã«ãšç°ãªãããªãŒã³ã¹ã¿ãŒãã¢ããã§ã¯è¿ éãªãã£ãŒãããã¯ã«ãŒããéããŠé¡§å®¢ããŒãºã®æ€èšŒãéèŠããŸããMVPïŒæå°å®è¡å¯èœè£œåïŒã®å©çšã顧客éçºãããããã®é©çšã«ãããæç¶å¯èœãªããžãã¹ã¢ãã«ãžãšç¹ããç¥èŠãåéããªãŒã³ãã£ã³ãã¹ã仮説èšå®ãå®éšèšç»ã¯ãããŒã¿ã«åºã¥ãææ決å®ã匷åããŸãã誀解ãæ¹å€ãè¶ ãããªãŒã³ã¹ã¿ãŒãã¢ããã¯é²åãç¶ããå€æ§ãªç£æ¥ãå€åãããã¯ãããžãŒã«é©å¿ããæè»æ§ãæã¡ãŸããæåãžã®ã¬ã€ãã©ã€ã³ãšããŠãæºåã課é¡ã«å¯Ÿãã解決çãæŠç¥ãšãã¯ããã¯ãæ·±ããããšãæšå¥šãããŸããããžãã¹ããŒãœã³ã«ã¯ãã®ãªãŒã³ãªã¢ãããŒããããè¯ãçµæãåºãããã®åŒ·åãªæ¹æ³ãšãªãããšã§ãããã