1. ã€ã³ãããã¯ã·ã§ã³
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1.1 ASOãšã¯äœã
ASOã¯App Store Optimizationã®ç¥ã§ãæ¥æ¬èªã«çŽèš³ããã°ãã¢ããªã¹ãã¢æé©åãã§ããã€ãŸããã¢ããªã¹ãã¢ïŒGoogle Play StoreãApple App Storeãªã©ïŒã«ãããŠãèªèº«ã®ã¢ããªãæ€çŽ¢çµæã§äžäœã«è¡šç€ºãããããã«ããããã®æŠç¥ã®ããšãæããŸããããŒã¯ãŒãã®éžæãã¢ããªã®è©äŸ¡ã»ã¬ãã¥ãŒãããŠã³ããŒãæ°ãšãã£ãèŠçŽ ãå«ãŸããŸãã
1.2 ASOã®éèŠæ§
ã§ã¯ããªãASOãéèŠãªã®ã§ãããããããã¯ã¹ããŒããã©ã³ãŠãŒã¶ãŒãæ°ããã¢ããªãèŠã€ããéã倧åãã¢ããªã¹ãã¢ã®æ€çŽ¢æ©èœãå©çšããããã§ããã¢ããªã¹ãã¢ã«ã¯æ°å€ãã®ã¢ããªãååšãããã®äžã§èªèº«ã®ã¢ããªãèŠã€ããŠãããããã«ã¯ãæ€çŽ¢çµæã®äžäœã«è¡šç€ºãããå¿ èŠããããŸããããã§ASOã¯éåžžã«éèŠãªåœ¹å²ãæããã®ã§ãã
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2. ASOã®åºæ¬èŠçŽ
ASOã®æŠç¥ã¯äž»ã«3ã€ã®åºæ¬èŠçŽ ã«ãã£ãŠæ§æãããŠããŸãããããããéèŠãªåœ¹å²ãæãããé£æºããŠã¢ããªã®èŠèªæ§ãé«ããããŠã³ããŒããä¿é²ããŸãã
2.1 ããŒã¯ãŒãæé©å
æåã®èŠçŽ ã¯ããŒã¯ãŒãæé©åã§ãããŠãŒã¶ãŒãã¢ããªã¹ãã¢ã§ã¢ããªãæ€çŽ¢ããéã圌ãã¯ç¹å®ã®ããŒã¯ãŒããå ¥åããŸããäŸãã°ãæ è¡ã«åœ¹ç«ã€ã¢ããªãæ¢ã人ã¯ãæ è¡ããšããããŒã¯ãŒãã䜿ããããããŸããããããã£ãŠãèªåã®ã¢ããªãç®çã«é©ããããŒã¯ãŒãã§æ€çŽ¢ãããããããã«ããããšãéèŠã§ããããã«ã¯ãã¢ããªã®ååã説ææãã«ããŽãªãªã©ã«é©åãªããŒã¯ãŒãã䜿çšããããšãå«ãŸããŸãã
2.2 ã¢ããªã®è©äŸ¡ãšã¬ãã¥ãŒ
次ã«ãã¢ããªã®è©äŸ¡ãšã¬ãã¥ãŒã¯ASOã«ãããéèŠãªèŠçŽ ã§ãããããã¯ã¢ããªã®å質ã瀺ããæ°ããªãŠãŒã¶ãŒã«ä¿¡é Œæ§ãäŒããŸããè¯ãè©äŸ¡ãšããžãã£ããªã¬ãã¥ãŒã¯ãŠãŒã¶ãŒãã¢ããªãããŠã³ããŒãããéã®éèŠãªæ±ºå®èŠçŽ ã§ãããããã£ãŠãé«å質ãªã¢ããªãæäŸãããŠãŒã¶ãŒããã®è¯å¥œãªãã£ãŒãããã¯ãç²åŸããããšãéèŠãšãªããŸãã
2.3 ã¢ããªã®ããŠã³ããŒãæ°ãšå©çšè ã®ç¶æ
æåŸã«ãã¢ããªã®ããŠã³ããŒãæ°ãšå©çšè ã®ç¶æãASOã«ãããŠéèŠãªèŠçŽ ã§ããããŠã³ããŒãæ°ã¯ã¢ããªã®äººæ°ãåæ ããŸãããããã ãã§ã¯ååã§ã¯ãããŸããããŠãŒã¶ãŒãã¢ããªãããŠã³ããŒãããåŸãç¶ç¶ããŠäœ¿çšããŠãããã©ããããããéèŠã§ããå©çšè ã®ç¶æã«ã¯ãã¢ããªã䜿ããããããŠãŒã¶ãŒã«äŸ¡å€ãæäŸããå®æçã«æŽæ°ãããŠããããšãå¿ èŠã§ãã
3. ASOãšSEOã®éã
ã¢ãã€ã«ã¢ããªã®æåã«ã¯ASOãå¿ èŠäžå¯æ¬ ã§ãããåæ§ã«ãŠã§ããµã€ãã®æåã«ã¯SEOãéèŠã§ãããããããããã¯äºãã«ãŸã£ããå¥ã®ãã®ã§ãããããããç°ãªãç®çãšãã¯ããã¯ããããŸãã
3.1 ããããã®ç®ç
ASOã¯ã¢ãã€ã«ã¢ããªã¹ãã¢ã«ãããã¢ããªã®èŠèªæ§ãé«ããããšãç®çãšããŠããŸããé«èŠèªæ§ã¯ããŠã³ããŒãæ°ã®å¢å ã«ã€ãªããããããæçµçãªåçã«åœ±é¿ãäžããŸããäžæ¹ãSEOã¯ãŠã§ããµã€ãã®æ€çŽ¢ãšã³ãžã³çµæããŒãžïŒSERPïŒã«ãããé äœãäžããããšãç®æããŠããŸããããã«ãããŠã§ããµã€ãã®ãã©ãã£ãã¯ãå¢å ããçµæãšããŠåçãäžãããŸãã
3.2 çšãããã¯ããã¯ã®éã
ASOãšSEOã§ã¯çšãããã¯ããã¯ã«ãéãããããŸããASOã§ã¯ãã¢ããªã®ã¿ã€ãã«ã説æãããŒã¯ãŒããã¹ã¯ãªãŒã³ã·ã§ãããè©äŸ¡ãã¬ãã¥ãŒãªã©ã«çŠç¹ãåœãŠãŸããããã«å¯ŸãSEOã§ã¯ããŠã§ããµã€ãã®å 容ãHTMLã³ãŒãã®æ§é ããµã€ãã®ä¿¡é Œæ§ãããã¯ãªã³ã¯ã®è³ªãªã©ãéèŠã§ããããããã®é åã§ã¯ãç¹å®ã®ãã¯ããã¯ãæå¹æ§ãæã€ããšãç解ããããšãéèŠã§ãã
4. ASOãæåãããããã®ãã³ã
ããã§ã¯ãASOãæåãããããã«ã¯å ·äœçã«ã©ã®ãããªæŠç¥ãæ¡çšãã¹ãã§ããããïŒããã§ã¯ãããŒã¯ãŒãéžå®ãã¬ãã¥ãŒç®¡çãã¢ããªã®å質ãšãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã«çŠç¹ãåœãŠãå ·äœçãªãã³ããæäŸããŸãã
4.1 ããŒã¯ãŒãéžå®ã®ã³ã
ããŒã¯ãŒãéžå®ã¯ASOã®äžã§ãç¹ã«éèŠãªã¹ãããã§ããæåã«ãããªãã®ã¢ããªãæäŸããæ©èœãå©ç¹ãã¿ãŒã²ãããŠãŒã¶ãŒãã©ã®ãããªèšèãæ€çŽ¢ã«äœ¿ãå¯èœæ§ãããããèããŸãããã次ã«ããããã®ããŒã¯ãŒãã®ç«¶äºç¶æ³ãè©äŸ¡ããŸãã競äºãé«ãããããŒã¯ãŒãã¯é¿ããããªãã®ã¢ããªã«é©ããããããªããŒã¯ãŒããèŠã€ããããšãéèŠã§ããæåŸã«ãéžæããããŒã¯ãŒããé©åã«ã¢ããªã®ååã説ææãã¡ã¿ããŒã¿ã«çµã¿èŸŒãããšãå¿ èŠã§ãã
4.2 ã¬ãã¥ãŒç®¡çã®éèŠæ§
ã¬ãã¥ãŒç®¡çãASOã«ãããŠéèŠãªèŠçŽ ã§ããè¯å¥œãªã¬ãã¥ãŒãšè©äŸ¡ã¯ã¢ããªã®ããŠã³ããŒããä¿é²ããŸãããŠãŒã¶ãŒããã®ãã£ãŒãããã¯ã«å¯ŸããŠå¿çããããšã§ã圌ãã®æèŠãå°éããŠããããšã瀺ãããšãã§ããŸãããŸããäžæºç¹ãåé¡ç¹ãä¿®æ£ããããšã§ãã¬ãã¥ãŒãšè©äŸ¡ãæ¹åããããšãã§ããŸãã
4.3 ã¢ããªã®å質ãšãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹
æåŸã«ãã¢ããªã®å質ãšãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã¯ãå©çšè ã®ç¶æãšå£ã³ãã«ããæ°ããªããŠã³ããŒãã«çŽæ¥åœ±é¿ããŸããã¢ããªã䜿ããããããŠãŒã¶ãŒã®åé¡ã解決ããæ©èœãæäŸããŠããã確èªããŸãããããŸããå®æçãªã¢ããããŒããšæ°æ©èœã®è¿œå ã«ããããŠãŒã¶ãŒã®é¢å¿ãç¶æããæ°ããªããŠã³ããŒããä¿é²ããããšãã§ããŸãã
5. ASOã®å ·äœçãªæé
ããã§ã¯ãå ·äœçã«ASOãè¡ãããã®æé ãèŠãŠã¿ãŸããããããŒã¯ãŒããªãµãŒããã¢ããªã¹ãã¢ãªã¹ãã£ã³ã°ã®æé©åãããã©ãŒãã³ã¹ã®ãã©ããã³ã°ã®3ã€ã®ã¹ãããã詳ãã説æããŸãã
5.1 ããŒã¯ãŒããªãµãŒã
æåã®ã¹ãããã¯ããŒã¯ãŒããªãµãŒãã§ãããŸããããªãã®ã¢ããªã®äž»èŠãªæ©èœãå©çãã¿ãŒã²ãããŠãŒã¶ãŒãã©ã®ãããªèšèãæ€çŽ¢ã«äœ¿ãããç¹å®ããŸãã次ã«ããããã®ããŒã¯ãŒãã®æ€çŽ¢ããªã¥ãŒã ãšç«¶äºã調æ»ããŸããé«ãæ€çŽ¢ããªã¥ãŒã ãšäœã競äºã®ããŒã¯ãŒããèŠã€ããããšãæè¯ã®ã·ããªãªã§ãã
5.2 ã¢ããªã¹ãã¢ãªã¹ãã£ã³ã°ã®æé©å
次ã«ãã¢ããªã¹ãã¢ãªã¹ãã£ã³ã°ãæé©åããŸããã¢ããªã®ã¿ã€ãã«ã説æãã¹ã¯ãªãŒã³ã·ã§ããããã¬ãã¥ãŒãããªãªã©ããã¹ãŠã®èŠçŽ ããŠãŒã¶ãŒã®æ³šæãåŒããããŠã³ããŒããä¿é²ããããã«æé©åããå¿ èŠããããŸãããŸããéžæããããŒã¯ãŒãããããã®èŠçŽ ã«é©åã«çµã¿èŸŒãããšãéèŠã§ãã
5.3 ããã©ãŒãã³ã¹ã®ãã©ããã³ã°
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6. ãŸãšã
ãããŸã§ASOã«ã€ããŠè©³ããèŠãŠããŸãããæåŸã«ãASOã®äŸ¡å€ãå確èªããã¢ãã€ã«ã¢ããªã®æåã®ããã®æçµçãªã¢ããã€ã¹ãæäŸããŸãã
6.1 ASOã®äŸ¡å€å確èª
ASOã¯ãã¢ããªã¹ãã¢ã«ãããèŠèªæ§ãåäžãããããŠã³ããŒãæ°ãå¢å ããã匷åãªæ段ã§ããé©åãªããŒã¯ãŒãã®éžå®ãã¢ããªã¹ãã¢ãªã¹ãã£ã³ã°ã®æé©åãè¯å¥œãªã¬ãã¥ãŒã®ç²åŸããããŠé«å質ãªãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®æäŸã«ãããã¢ãã€ã«ã¢ããªã®æåããµããŒãããŸãã
6.2 ã¢ãã€ã«ã¢ããªæåã®ããã®æçµçãªã¢ããã€ã¹
æåŸã«ãã¢ãã€ã«ã¢ããªã®æåã®ããã«ã¯ASOã ãã§ã¯ãªããã¢ããªèªäœã®å質ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãå®æçãªã¢ããããŒããšæ°æ©èœã®è¿œå ãéèŠã§ããããããã¹ãŠãæã£ãæãçã«æåããã¢ãã€ã«ã¢ããªãçãŸããŸããASOã¯ãããããµããŒãããäžéšåã§ããããã®äŸ¡å€ã¯èšãç¥ããŸããã