ããžãã¹ãµã¯ã»ã¹ã«æ¬ ãããªãBtoBãµã€ãã§ãããã©ãããã°èšªåè ã®é¢å¿ãåŒããæçŽãžãšå°ããã®ã§ããããïŒä»åã®ããŒãã¯ããããªçåã«çãããBtoBãµã€ãã®UI/UXæŠç¥ãã«ã€ããŠè§£ãæãããŸããããæ¬çš¿ã§ã¯ãBtoBãµã€ããçŽé¢ããUI/UXã®èª²é¡ãæŠèŠ³ããçæ³çãªãŠãŒã¶ãŒäœéšãäœãåºãããã®å ·äœçæŠç¥ãšåæææ³ãã玹ä»ããŸããããžãã¹ããŒãœã³ã®çæ§ã«åœ¹ç«ã€ç¥èŠãå±ãããããå®è·µçãªã¢ãããŒããããå¹æçãªãã¶ã€ã³ã®åºæ¬ãã³ã³ãã³ãæŠç¥ããã«ãããã€ã¹å¯Ÿå¿ãæè¡çèŠä»¶ãŸã§å¹ åºãå±éããŸããççŽã§å®çšçãªã¬ã€ãããæåŸ ãã ããã
第1ç« ïŒBtoBãµã€ãã®UI/UXæŠç¥ã®æŠèŠãšéèŠæ§
BtoBãµã€ããšã¯ïŒã¿ãŒã²ãããšç®ç
ããžãã¹ããããžãã¹ãžã®ååããµãŒãã¹ãæäŸããBtoBãµã€ãã¯ãäŒæ¥éååŒãç®çãšããŠããŸãããã®ãããªãµã€ãã¯ç¹å®ã®æ¥çããããã§ãã·ã§ãã«ãã¿ãŒã²ããã«ããŠãããå¹ççãªååŒã®ä¿é²ãæ å ±çºä¿¡ãäž»èŠãªç®çãšãªã£ãŠããŸãã
ã¿ãŒã²ãããšãªãã®ã¯äŒæ¥ã®è³Œè²·æ åœè ãææ決å®è ã§ããã圌ããå¿ èŠãšããæ å ±ãããŒã«ã®æäŸãæ±ããããŸããBtoBãµã€ãã®ç®çã¯ãé¢ä¿æ§ã®æ§ç¯ãä¿¡é Œã®ç¢ºç«ãããã³æçµçã«ã¯ååŒã®æç«ã«éãã眮ããå 容ãšãªããŸãã
ãã®ã¿ãŒã²ãããšç®çãç解ããããšã¯ããµã€ããã¶ã€ã³ããŠãŒã¶ãŒäœéšãèããäžã§éåžžã«éèŠã§ãããæåããUI/UXæŠç¥ã®åºç€ãšãªããŸãã
UIãšUXã®åºæ¬åå
UIïŒUser InterfaceïŒã¯ãŠãŒã¶ãŒããµã€ããšããåãããéã®ã€ã³ã¿ãŒãã§ãŒã¹ã®ãã¶ã€ã³ãæããUXïŒUser ExperienceïŒã¯ãŠãŒã¶ãŒã補åããµãŒãã¹ãå©çšããéã®äœéšå šäœãæããŸããè¯ãUIã¯çŽæçã§åãããããæäœæ§ãæäŸããè¯ãUXã¯ãŠãŒã¶ãŒã®ç®çã容æã«éæãããäœéšãæäŸããŸãã
åºæ¬ååãšããŠã¯ãäžè²«æ§ã®ãããã¶ã€ã³ãè¿ éãªããŒãžããŒãã£ã³ã°ãã·ã³ãã«ã§çŽèŠ³çãªããã²ãŒã·ã§ã³ãé©åãªã³ã³ãã³ãé ä¿¡ãªã©ãæããããŸããããããéµå®ããããšã§ããŠãŒã¶ãŒã¯ãµã€ãäžã§ã®æ»åšæéã延ã°ããã³ã³ããŒãžã§ã³ãžãšã€ãªãããããªããŸãã
ãŸãããŠãŒã¶ãŒãã£ãŒãããã¯ãåãå ¥ããæ¹åããã¢ã¯ã»ã¹è§£æãåºã«ããæé©åãUI/UXåäžã®ããã«ã¯äžå¯æ¬ ã§ãã
BtoBåžå Žã«ãããUI/UXã®éèŠæ§
BtoBåžå Žã§ã¯ãããé·æã«ãããé¢ä¿æ§ç¯ãæ±ããããããããŠãŒã¶ãŒã®ç¬¬äžå°è±¡ãéèŠãšãªããŸããé«å質ãªUI/UXã¯ããã©ã³ãã®å°éæ§ãšä¿¡é Œæ§ãè¡šçŸããæœåšé¡§å®¢ãšã®é¢ä¿ã匷åããããã®å ¥ãå£ãšãªãããŸãã
ãŸããBtoBãµã€ãã§ã¯ãè€éãªè£œåããµãŒãã¹ãæ±ãããããšãå€ããæ確ã§ããããããæ å ±æäŸãäžå¯æ¬ ã§ãããŠãŒã¶ãŒãæ±ããæ å ±ã«ç°¡åã«ã¢ã¯ã»ã¹ã§ããåé¡ãã¹ã ãŒãºã«è§£æ±ºã§ããäœéšãæäŸãããŠããããããã©ã³ãã«å¯Ÿããè©äŸ¡ã«å€§ããé¢ãããŸãã
ãããã£ãŠãBtoBåžå Žã«ãããUI/UXã¯ãåãªãèŠãç®ãæ©èœä»¥äžã«ããŠãŒã¶ãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãä¿¡é Œæ§ç¯ã®æ段ãšããŠã極ããŠéèŠã§ãã
æåããããã®UI/UXæŠç¥ã®ãã€ã³ã
æåãåããããã®UI/UXæŠç¥ã«ã¯ããã€ãã®ãã€ã³ãããããŸãããŸãã¯ããŠãŒã¶ãŒãã«ãœããæ確ã«å®çŸ©ãããã®ããŒãºã«çŠç¹ãåœãŠãèšèšãè¡ãããšãåºæ¬ã§ãããŠãŒã¶ãŒããµã€ããã©ã®ããã«äœ¿ãããã©ã®ãããªåé¡ã解決ãããããæ·±ãç解ããããšãå¿ èŠã§ãã
次ã«ãããŒã¿é§ååã¢ãããŒããæ¡çšãããŠãŒã¶ãŒè¡åãåæããããšã§ææ決å®ã«åœ¹ç«ãŠãŸãããµã€ãã®å©çšãã¿ãŒã³ããŠãŒã¶ãŒãã£ãŒãããã¯ãããUI/UXãç¶ç¶çã«æ¹åããããšããé·æçãªæåãžãšç¹ããã§ãããã
æåŸã«ãã·ãŒã ã¬ã¹ãªã¢ãã€ã«äœéšã®æäŸãéèŠã§ãã移åäžãæ å ±ã«ã¢ã¯ã»ã¹ããããã¢ãã€ã«ãã¬ã³ããªãŒãªãã¶ã€ã³ã¯ãç¹ã«å¿ããããžãã¹ãã³ã«ãšã£ãŠåªãããŠãŒã¶ãŒäœéšãšãªããŸããèŠèŠçãªé åãšæ©èœæ§ãå ŒãåããUI/UXæŠç¥ããBtoBãµã€ãã®æåãå·Šå³ããŸãã
第2ç« ïŒèšªåè ç解ã®ããã®åæææ³ãšæŠç¥ç«æ¡
ãã«ãœãèšå®ãšã¿ãŒã²ããããŒãºã®åæ
ãã«ãœãèšå®ã¯ãBtoBäŒæ¥ã®UI/UXæŠç¥ã圢æããäžã§æ¬ ãããªãèŠçŽ ã§ããã¿ãŒã²ãã顧客ã®æ¶ç©ºã®ãã£ã©ã¯ã¿ãŒãäœæããããšã«ãããéçºè ããã¶ã€ããŒã¯ãŠãŒã¶ãŒã®èŠç¹ãæã¡ããããªããŸãããã«ãœãã¯å®éã®ããŒã¿ã«åºã¥ããŠäœæãããã¿ãŒã²ãããšãªã顧客局ã®è¡åãç®æšã課é¡ãªã©ãè¡šçŸããŸãã
ã¿ãŒã²ããããŒãºãåæããããšã«ãããæãéèŠãªãŠãŒã¶ãŒäœéšãææ¡ãããããäžå¿ã«UI/UXãèšèšããããšãã§ããŸããåžå Žèª¿æ»ãã€ã³ã¿ãã¥ãŒããã©ãŒã«ã¹ã°ã«ãŒããçšããŠåŸãããæ å ±ã¯ããã«ãœããæŽç·Žããã¿ãŒã²ããããŒãºãšã·ã³ã¯ããããã®ã«åœ¹ç«ã¡ãŸãã
ãã®åæãæ£ç¢ºã«è¡ãããšã§ããµã€ãã®èšèšè ãéçºè ã¯ã顧客ãæ¬åœã«æ±ããŠããæ©èœãæ å ±ããããŠäœéšããµã€ãäžã§æäŸããããšãã§ããããã«ãªããŸãã
æ¢åã®ãµã€ãããŒã¿æŽ»çšãšèšªåè è¡åã®è§£æ
æ¢åã®ãµã€ãããŒã¿ã掻çšããããšã¯ããŠãŒã¶ãŒè¡åãç解ããUI/UXæŠç¥ãæ¹åããããã®åŒ·åãªããŒã«ã§ããã¢ã¯ã»ã¹è§£æããŒã«ãéããŠåŸãããããŒã¿ã«ã¯ããŠãŒã¶ãŒãã©ã®ããŒãžã蚪ããã©ã®ãããã®æéãéãããŠããããã©ã®æ©èœã䜿ã£ãŠããããšãã£ã貎éãªæ å ±ãå«ãŸããŠããŸãã
ãããã®ããŒã¿ã詳现ã«è§£æããããšã§ããµã€ãã®ã©ã®éšåãå¹æçã§ãããã©ã®éšåãæ¹åã®äœå°ãããããæ確ã«ãªããŸããäŸãã°ãç¹å®ã®ããŒãžãé«ãé¢è±çã瀺ããŠããå Žåããã®ããŒãžã®UIãèŠçŽãæ©äŒãšãªãã§ãããã
ããã«ãããŒãããããã¯ãªãã¯ããããšãã£ãããé«åºŠãªåæããŒã«ã䜿çšãããŠãŒã¶ãŒããµã€ãäžã§ã©ã®ããã«æ¯ãèã£ãŠãããã®èŠèŠåããæŠç¥ç«æ¡ã«ã¯äžå¯æ¬ ã§ãã
A/Bãã¹ãããŠãŒã¶ãŒãã£ãŒãããã¯ã®éãæ¹
A/Bãã¹ãã¯ãäºã€ã®ç°ãªãããŒãžã§ã³ããã¹ãããããå¹æçãªãã¶ã€ã³ãã³ã³ãã³ãã決å®ããã®ã«åœ¹ç«ã¡ãŸããäŸãã°ããã¿ã³ã®è²ããµã€ãºãå€ããããã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã®æèšãå€æŽãããããŠãã©ã¡ããããé«ãã³ã³ããŒãžã§ã³ãåŸãããããè©äŸ¡ããŸãã
ãã®ãã¹ãã§ã¯ãå®éã®èšªåè ã䜿ã£ãŠè¡ãããããã仮説ã«åºã¥ããå€æŽã§ã¯ãªããå®éã®ãŠãŒã¶ãŒè¡åã«åºã¥ããæé©åãå¯èœã«ãªããŸããå®éã«äœãæ©èœããŠããããåŠã¶ããšã§ãæšæž¬ã§ã¯ãªããããŒã¿ã«åºã¥ãã決å®ãäžãããšãã§ããŸãã
ãŸãããŠãŒã¶ãŒãã£ãŒãããã¯ãçŽæ¥åéããæ¹æ³ããããŸãããµãŒãã€ãã€ã³ã¿ãã¥ãŒããŠãŒã¶ãŒãã¹ããéããŠããŠãŒã¶ãŒããã®è²ŽéãªæèŠãææ³ãåŸãããšãå¯èœã§ãããããã®ãã£ãŒãããã¯ã¯ããµã€ãæ¹åã®ããã®çããçŽæ¥æäŸããŸãã
蚪åè ã®ç解ãæ·±ããããã®æŠç¥ç«æ¡
蚪åè ã®ç解ãæ·±ããæŠç¥ç«æ¡ã«ãããŠã¯ã綿å¯ãªãªãµãŒããšããŒã¿åæãå¿ é ã§ãã蚪åè ã®æ¯ãèããããŒãºãç解ãããããæŠç¥ã«åæ ãããããšã§ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããããšãå¯èœã«ãªããŸãã
蚪åè ã®ã»ã°ã¡ã³ãåã«ãããç°ãªããŠãŒã¶ãŒã°ã«ãŒãããµã€ãäžã§ã©ã®ããã«æ¯ãèãããç¹å®ããŸãããã®æ å ±ãããšã«ãç¹å®ã®ã°ã«ãŒãã«é©ããã³ã³ãã³ããæ©èœã®æäŸãå¯èœã«ãªããŸãããŸããã³ã³ããŒãžã§ã³ãã¡ãã«ãåæãã蚪åè ãææã«è³ããŸã§ã®éçãæé©åããããšã倧åã§ãã
æçµçã«ã¯ããããã®æŠç¥ãçµã¿åãããå埩çã«ãã¹ãããç¶ç¶çã«ãµã€ããæ¹åããŠããããšãéèŠã§ãããŠãŒã¶ãŒã®æåŸ ã¯åžžã«å€åããŠãããUI/UXæŠç¥ãããã«å¿ããŠé²åããŠããå¿ èŠããããŸãã
第3ç« ïŒå¹æçãªUI/UXãã¶ã€ã³ã®åºæ¬
ã€ã³ã¿ãŒãã§ã€ã¹ã®ã¯ãªã¢ãªæ§æèŠçŽ
ãŠãŒã¶ãŒã€ã³ã¿ãŒãã§ã€ã¹ããã¶ã€ã³ããéã«ã¯ãã¯ãªã¢ãªæ§æèŠçŽ ãéèŠã§ããããã«ã¯ãèŠèŠçéå±€ã®æ確åãçµ±äžæ§ã®ããã¬ã€ã¢ãŠãããããŠèªèããããã¢ã€ã³ã³ãšè²äœ¿ããå«ãŸããŸãããŠãŒã¶ãŒãçŽæçã«ãµã€ããç解ããããããããã«ãäžå¿ãšãªãæ§æèŠçŽ ãã·ã³ãã«ã«ä¿ã€ããšãèå¿ã§ãã
èŠçŽ ãæŽçããããšã§ããŠãŒã¶ãŒã¯ç®çã®æ å ±ãæ©èœãžçŽ æ©ãã¢ã¯ã»ã¹ã§ããããã«ãªããŸãããã¿ã³ããã©ãŒã ãªã©ã®UIèŠçŽ ã¯ãäžè²«æ§ãæãããŠé 眮ããããšã§ãæäœã®æ··ä¹±ãé¿ããããšãã§ããŸãã
ãŸããåå¿çã§ããããšã倧åã§ãããŠãŒã¶ãŒãã¢ã¯ã·ã§ã³ãèµ·ããããšãã«é©åãªãã£ãŒãããã¯ãããããããšã§ãæŽãªãä¿¡é Œãšå©äŸ¿æ§ãæäŸã§ããŸãã
çŽæçãªããã²ãŒã·ã§ã³èšèšã®èŠç¹
çŽæçãªããã²ãŒã·ã§ã³ã¯ãå©çšè ããµã€ãå ãã¹ã ãŒãºã«ç§»ååºæ¥ãããšãä¿èšŒããŸãããã®ããã«ã¯ãããžã«ã«ãªæ§é ã§ããŒãžãžã®ãªã³ã¯ãé 眮ããèŠã€ããããå Žæã«ã¡ãã¥ãŒãèšããããšã倧åã§ãã
ãŠãŒã¶ãŒãæ±ããæ å ±ãå°ãªãã¯ãªãã¯ã§èŠã€ããããããã«ãæ解ãªã«ããŽãªåããè¡ããšå¹æçã§ãããŸããæ€çŽ¢æ©èœãå«ãããµã€ãå šäœã®äœ¿ãããããé«ãã工倫ãããããšãéèŠã§ãã
ãµã€ãã®æ§é ããããŒãè€ééãããšããŠãŒã¶ãŒã¯è¿·ãããããªããçµæçã«é¢è±çã®äžæãæãå¯èœæ§ããããŸãããã®ããšããããããã²ãŒã·ã§ã³èšèšã®ç°¡æœãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹åäžã«äžå¯æ¬ ã§ãã
ã³ã³ãã³ãã®å¯èªæ§ãšã¢ã¯ã»ã·ããªãã£
ã³ã³ãã³ãã®å¯èªæ§ã¯ããµã€ãã®æ å ±ããŠãŒã¶ãŒã«äŒããäžã§äžå¿ãšãªãèŠçŽ ã§ããæåã®ãµã€ãºããã©ã³ãã®éžæãè²ã®ã³ã³ãã©ã¹ããããã«å€§ãã«åœ±é¿ããŸããæçãªã³ã³ãã³ãé ä¿¡ã¯ããŠãŒã¶ãŒããµã€ãã掻çšããäžã§ã®éå£ãäœæžããŸãã
ã¢ã¯ã»ã·ããªãã£ã¯ããã¹ãŠã®ãŠãŒã¶ãŒãå¹³çã«ãµã€ããå©çšã§ããããã«ããããã«ãåæ§ã«éèŠã§ããäŸãã°ãè²èŠé害ã®ãŠãŒã¶ãŒãèŠèŠé害ãæã€ãŠãŒã¶ãŒã«å¯ŸããŠããæ å ±ãç°¡åã«ç解ã§ããããã«ããããã®å¯Ÿçãè¡ãå¿ èŠããããŸãã
ãµã€ãã®ããã¹ããèŽèŠçã«æäŸãããªãŒãã£ãªãã£ã¹ã¯ãªãã·ã§ã³ããã€ã³ã¿ã©ã¯ãã£ãèŠçŽ ã«å¯ŸããããŒããŒãããã²ãŒã·ã§ã³ã®ãµããŒããªã©ããŠãŒã¶ãŒãå€æ§ãªæ¹æ³ã§ã³ã³ãã³ãã«ã¢ã¯ã»ã¹ã§ããããã«ãã工倫ãéèŠã§ãã
ã³ã³ããŒãžã§ã³ã«å°ããã¶ã€ã³èŠçŽ
ã³ã³ããŒãžã§ã³ã®æé©åã¯ãBtoBãµã€ãã«ãããŠæ¥µããŠéèŠãªç®æšã®äžã€ã§ããã¯ãªã¢ãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ïŒCTAïŒã®èšçœ®ãèªå°åã®é«ãã©ã³ãã£ã³ã°ããŒãžãä¿¡é Œæã®ãããã¹ãã¢ãã¢ã«ãã±ãŒã¹ã¹ã¿ãã£ã®å±ç€ºãã³ã³ããŒãžã§ã³ãåäžãããèŠçŽ ã§ãã
ãŠãŒã¶ãŒã®ã¢ã¯ã·ã§ã³ãä¿ãããã«ãCTAã¯ç®ç«ã€äœçœ®ã«é 眮ããã¡ãã»ãŒãžã¯ç°¡æœãã€æ確ã«ããŸããã©ã³ãã£ã³ã°ããŒãžã¯ç®çã«å¿ããŠæé©åãããŠããå¿ èŠããããŸããããã§æäŸãããæ å ±ã¯ãŠãŒã¶ãŒã次ã®ã¹ããããžãšèªãããã®æ±ºå®çãªãã®ã§ãªããã°ãªããŸããã
ããã«ããœãŒã·ã£ã«ãã«ãŒãã®åœ¢ã§å©çšè ã®å£°ãæåäºäŸãå ±æããããšã§ã蚪ããäŒæ¥ã«å¯ŸããŠãµãŒãã¹ã補åã®äŸ¡å€ãå ·äœçã«ç€ºãããšãã§ããŸããããã«ãã£ãŠãèŠèŸŒã¿å®¢ã«å¯Ÿããä¿¡é Œæ§ãç¯ããæçµçãªææ決å®ã«åœ±é¿ãäžããããšãå¯èœã§ãã
第4ç« ïŒãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãé«ããã³ã³ãã³ãæŠç¥
æè²çã³ã³ãã³ãã®æäŸãšãªãŒãè²æ
æè²çã³ã³ãã³ãã¯ãããžãã¹ã«ãããŠé¡§å®¢ãšã®æ¥ç¹ãæ§ç¯ããéèŠãªèŠçŽ ã§ããæããããšãç®çãšããã³ã³ãã³ãã¯ããŠãŒã¶ãŒã«æçãªæ å ±ãæäŸããé·æã«ããã£ãŠé¡§å®¢ãšã®ä¿¡é Œé¢ä¿ãç¯ããŸãããã®çš®ã®ã³ã³ãã³ãã¯ãåé¡è§£æ±ºã®ã¢ãããŒããæ¥çã®ã€ã³ãµã€ããèªè ã«äžããããšã§ããªãŒãã質ã®é«ã顧客ãžãšè²æãã圹å²ãæãããŸãã
ãªãŒãè²æããã»ã¹ã«ãããŠãæè²çãªã³ã³ãã³ãã¯ãªãŒãã®å¯©æ»ã«åœ¹ç«ã€è³æãšããŠæ©èœããŸãããªãŒãã¹ã³ã¢ãªã³ã°ããã©ããŒã¢ããæŠç¥ã®æ§ç¯ã«éããŠãã©ã®æè²çã³ã³ãã³ããé«ãé¢äžãéœãããåæããããšã§ãæŠç¥ã®æŽç·Žãå³ãããšãã§ããŸãããã®é åã§ã¯ããŠãŒã¶ãŒã®ç¥è欲ãæºããããã®ç¶ç¶çãªã³ã³ãã³ãæäŸãæ±ããããŸãã
ããã«ããŠãŒã¶ãŒã«äŸ¡å€ãæäŸããããšã§ãåãåãæ å ±ã«å¯Ÿããæè¬ããã©ã³ããã€ã€ãªãã£ãè²ãŸããŸããå°éçãªã¢ããã€ã¹ããã¥ãŒããªã¢ã«ãç¡æã§æäŸããããšã«ããããŠãŒã¶ãŒã¯æè²çãªã³ã³ãã³ããéããŠãã©ã³ããžã®ä¿¡é Œæãæã¡ãBtoBããŒã±ãã£ã³ã°ã«ãããŠæçµçãªè³Œè²·æ±ºå®ã«ç¹ããéèŠãªäžæ©ãé²ããŸãã
ãªãœãŒã¹ã®æŽ»çšãšäŸ¡å€æäŸã®æé©å
å¹æçãªã³ã³ãã³ãæŠç¥ãå®è¡ããã«ã¯ãå©çšå¯èœãªãªãœãŒã¹ãæ倧éã«æŽ»çšãããŠãŒã¶ãŒã«æ倧ã®äŸ¡å€ãæäŸããå¿ èŠããããŸãããªãœãŒã¹ã®é åãé©åã«è¡ãããšã§ãã³ã³ãã³ãã®çç£æ§ãšãªãŒããæé©åã§ããŸãããŠãŒã¶ãŒãæ±ããæ å ±ããµãŒãã¹ãžç°¡åã«ã¢ã¯ã»ã¹ã§ããããã«ãããã²ãŒã·ã§ã³ãæ€çŽ¢æ©èœã®æ¹åãè¡ãããšã䟡å€æäŸã®äžç°ã§ãã
䟡å€æäŸã®æé©åã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®åäžã«æ¬ ãããŸããã䟡å€ãé«ããšèªèãããã³ã³ãã³ãã¯ãŠãŒã¶ãŒã«ãšã£ãŠé åçã§ããããµã€ãå ã§ã®æ»åšæéã®å»¶é·ãå蚪åçã®åäžã«ç¹ãããŸããäŸãã°ãäºäŸç 究ããŠãŒã¶ãŒã±ãŒã¹ã¹ã¿ãã£ãã€ã³ãã©ã°ã©ãã£ãã¯ãªã©ãå ·äœçãªããŒã¿ãçµæã亀ããã³ã³ãã³ãã¯ããŠãŒã¶ãŒã«ãšã£ãŠäŸ¡å€ã®ããæ å ±ã§ãããšåãæ¢ããããŸãã
ãªãœãŒã¹ã®æé©åã§ã¯ã³ã³ãã³ãã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãéèŠã§ãããŠãŒã¶ãŒã®èå³ãããŒãºã«åãããã³ã³ãã³ããæäŸããããšã§ãåã€ã³ã¿ã©ã¯ã·ã§ã³ãããææ矩ãªãã®ãšãªããŸããããŒã«ãã¢ããªãã£ã¯ã¹ãå©çšããŠãŠãŒã¶ãŒã®è¡åã远跡ããé¢é£æ§ã®é«ãã³ã³ãã³ããæäŸããããšãã䟡å€æäŸãæ倧åããéµãšãªããŸãã
ãŠãŒã¶ãŒåå åã³ã³ãã³ãã®æŽ»çšæŠè¡
ãŠãŒã¶ãŒåå åã³ã³ãã³ãã¯ãã³ãã¥ããã£ã圢æãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãè±ãã«ããããã®åªããæ¹æ³ã§ãããŠãŒã¶ãŒãã³ã³ãã³ãã®äœæããã»ã¹ã«åå ããããšã§ããã©ã³ããžã®æçãæãããããªããå蚪åçããšã³ã²ãŒãžã¡ã³ããåäžããŸããã³ã³ãã¹ããã¢ã³ã±ãŒãããŠãŒã¶ãŒããã®ã¬ãã¥ãŒãã¹ããŒãªãŒã®å ±æã¯ããã®ãããªæŽ»åã®è¯ãäŸã§ãã
ãŠãŒã¶ãŒåå åã³ã³ãã³ãæŠè¡ã§ã¯ã察話æ§ãããŒãšãªããŸãããŠãŒã¶ãŒãèªåã®æèŠãã¢ã€ãã¢ãäœéšãå ±æã§ãããã©ãããã©ãŒã ãæäŸããããšã§ããã掻çºãªãŠãŒã¶ãŒã³ãã¥ããã£ãçãŸãããŠãŒã¶ãŒå士ã§å©ãåã£ãããç¥èãå ±æããå¥å šãªç°å¢ãç¯ããŸãããã®ããã»ã¹ã¯ãŠãŒã¶ãŒã®æºè¶³æãé«ãããã©ã³ãã®ä¿¡é ŒåºŠåäžã«å¯äžããŸãã
ãŸãããŠãŒã¶ãŒåå åã³ã³ãã³ãã«ã¯ååãªãã£ãŒãããã¯ã«ãŒããæäŸããããšãäžå¯æ¬ ã§ãããŠãŒã¶ãŒããã®è²Žéãªãã£ãŒãããã¯ãåãå ¥ããç¶ç¶çã«ã³ã³ãã³ããæ¹åããããšã§ããŠãŒã¶ãŒã®æåŸ ãè¶ ããäœéšãæäŸããããšãã§ããŸããçŸå®çãªãŠãŒã¶ãŒããŒãºãšèª²é¡ãç解ãããããã«å¿ããå 容ã®åäžã¯ããŠãŒã¶ãŒåå åã³ã³ãã³ãæŠè¡ã®æåã«äžå¯æ¬ ãªèŠçŽ ã§ãã
æŽæ°é »åºŠãšã³ã³ãã³ãã®é®®åºŠç¶æ
ã³ã³ãã³ãã®é®®åºŠã¯ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®åäžã«ãããŠéåžžã«éèŠãªèŠçŽ ã§ããå®æçãªæŽæ°ã«ãã£ãŠã³ã³ãã³ããæ°é®®ã«ä¿ã€ããšã§ããŠãŒã¶ãŒã¯ãµã€ãã«æ»ã£ãŠããçç±ãåŸãŸãããŸããå€ãæ å ±ã倱ããããªã³ã¯ããããšä¿¡é Œæ§ã«åœ±é¿ãåºããããæ代ã«åã£ãæ£ç¢ºãªæ å ±ãä¿æããããšãæ±ããããŸãã
æŽæ°é »åºŠãé«ããããšã«ã¯ãSEOã«ãããŠãã¡ãªããããããŸããæ€çŽ¢ãšã³ãžã³ã¯æ°é®®ã§é¢é£æ§ã®é«ãã³ã³ãã³ãã奜ããããã³ã³ãã³ãã®å®æçãªæŽæ°ã¯æ€çŽ¢ã©ã³ãã³ã°ã®æ¹åã«å¯äžããŸãããã®ããããšãã£ããªã¢ã«ã«ã¬ã³ããŒã®äœæãã³ã³ãã³ããã©ã³ãã³ã°ã¯ãäžè²«ããæŽæ°é »åºŠã®ç¶æã«åœ¹ç«ã¡ãŸãã
ãããããã åã«å€ãã®ã³ã³ãã³ããçã¿åºãã ãã§ã¯ãªãã質ã®é«ãã³ã³ãã³ããæäŸããããšãäžå¯æ¬ ã§ãããŠãŒã¶ãŒã圹ç«ã€ãšæããæ·±ãæŽå¯ãããŠããŒèšäºã詳现ãªã¬ã€ããªã©ãå®æçã«æäŸããããšã倧åã§ããã³ã³ãã³ãã®é®®åºŠãç¶æãã€ã€ã質ã®ç¶æã»åäžã«ã泚åããããšããé·æçã«ãŠãŒã¶ãŒã®å¿ èª å¿ãç¯ãäžã§éèŠã§ãã
第5ç« ïŒãã«ãããã€ã¹ãšã¬ã¹ãã³ã·ããã¶ã€ã³ã®é©çš
ãã«ãããã€ã¹å©çšè ã®ããŒãºç解
ãã«ãããã€ã¹å©çšè ãå¢ããäžã§ãBtoBãµã€ãã®UI/UXæŠç¥ã¯å©çšè ã®ããŸããŸãªããã€ã¹ã«å¯Ÿå¿ããå¿ èŠããããŸãã圌ãã®ããŒãºãæ·±ãç解ããããã«ãå©çšã·ãŒã³ãããã€ã¹ããšã®æ¯ãèããåæããããšãéèŠã§ããããšãã°ã¹ããŒããã©ã³ã§ã¯æ å ±ãçŽ æ©ããã§ãã¯ããããŠãŒã¶ãŒãå€ãäžæ¹ã§ããã¹ã¯ãããã§ã¯ãã詳现ãªå 容ãžã®ã¢ã¯ã»ã¹ã奜ãåŸåããããŸãã
ãã®ãããªç解ãæ·±ãŸããšããŠãŒã¶ãŒãæ±ããäœéšãå®çŸããããã«ã©ã®ãããªUI/UXèšèšãé©ããŠããããæããã«ãªããŸããäŸãã°ãç°¡æœã§çŽæçãªããã²ãŒã·ã§ã³ãè¿ éãªããŒãžèªã¿èŸŒã¿æéããããŠãã©ãŒã ã®å ¥åã®ãããããªã©ãæããããŸãã
ãã«ãããã€ã¹ã®ãŠãŒã¶ãŒãçŽé¢ããæ§ã ãªç¶æ³ãèæ ®ããããšã§ããå¹æçãªUI/UXæŠç¥ãå±éããããšãå¯èœã«ãªããããå©çšè äžå¿ã®ãã¶ã€ã³ãäžå¯æ¬ ã§ãã
ã¬ã¹ãã³ã·ããã¶ã€ã³ã®ååãšãã®å©ç¹
ã¬ã¹ãã³ã·ããã¶ã€ã³ã¯ç°ãªãç»é¢ãµã€ãºã解å床ã«å¿ããŠããµã€ããæé©ãªåœ¢ã§è¡šç€ºãããããã«ããããã®ã¢ãããŒãã§ããã«ã¹ã±ãŒãã£ã³ã°ã¹ã¿ã€ã«ã·ãŒãïŒCSSïŒã䜿çšããŠæè»æ§ã®ããã¬ã€ã¢ãŠããäœæããã¡ãã£ã¢ã¯ãšãªãéããŠããã€ã¹ããšã®èŠèŠçè¡šçŸã調æŽããŸãã
ãã®ã¢ãããŒãã«ã¯å€ãã®å©ç¹ããããŸãããäž»èŠãªãã®ã¯ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããããšã§ããäžè²«æ§ã®ãããã¶ã€ã³ãšæ©èœæ§ãä¿ã¡ãªããããŠãŒã¶ãŒãã©ã®ããã€ã¹ã䜿ã£ãŠã¢ã¯ã»ã¹ããŠãå¿«é©ã«ãµã€ããå©çšã§ããããã«ããŸãã
ãŸããã¬ã¹ãã³ã·ããã¶ã€ã³ã¯æ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒã«ãå¯äžããŸããGoogleãã¯ãããšããæ€çŽ¢ãšã³ãžã³ã¯ãã¬ã¹ãã³ã·ããªãµã€ããæšå¥šããŠãããã¢ãã€ã«ãã¬ã³ããªãŒãªãµã€ãã¯ã©ã³ãã³ã°ã§å¥œãŸããåŸåã«ãããŸãã
ã¢ãã€ã«ãã¡ãŒã¹ãèšèšã®èŠç¹
ã¢ãã€ã«ãã¡ãŒã¹ãèšèšãšã¯ããã¶ã€ã³ããã»ã¹ãã¢ãã€ã«ããã€ã¹ããå§ããããšã§ãæãèŠæ±ã®å³ããç°å¢ãåªå ããã¢ãããŒãã§ããå°ããªç»é¢ãšã¿ããæäœã§ã¯ãéãããã¹ããŒã¹ãæ倧éã«æŽ»çšããæå ã§ã®æäœããããããã工倫ãå¿ èŠã§ãã
ã¢ãã€ã«ãã¡ãŒã¹ãã®èšèšã§ã¯ãã³ã³ãã³ãã®åªå é äœä»ããéèŠã§ãããŠãŒã¶ãŒãç®çã®æ å ±ã«çŽ æ©ããã©ãçãããããæãéèŠãªã³ã³ãã³ããåé¢ã«åºããäœèšãªèŠçŽ ã¯çç¥ããããšãæ±ããããŸãã
ãã®ææ³ãåãå ¥ããããšã§ãçµæãšããŠãã¹ã¯ããããå«ãä»ã®ãã©ãããã©ãŒã ã®ãã¶ã€ã³ãæŽç·ŽããããŠãŒã¶ãŒãå¿«é©ã«ãµã€ããå©çšãããããªãããšãæåŸ ã§ããŸãã
ã¯ãã¹ãã©ãããã©ãŒã 察å¿ã®UXèšèš
ã¯ãã¹ãã©ãããã©ãŒã 察å¿ã®UXèšèšã¯ãç°ãªããªãã¬ãŒãã£ã³ã°ã·ã¹ãã ããã©ãŠã¶ãããã€ã¹éã§ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã®äžè²«æ§ãä¿ã€ããšãç®æããŸããããã«ã¯ããã©ãããã©ãŒã ã®ç¹æ§ãç解ãããããã«æé©åãããã¶ã€ã³ãæœãããšãäžå¯æ¬ ã§ãã
ãŠãŒã¶ãŒã€ã³ã¿ãã§ãŒã¹ã®æ§é ãã³ã³ããŒãã³ãã¯ãå šãŠã®ãã©ãããã©ãŒã ã§äžè²«ããæäœæ§ãšèŠèªæ§ãä¿æããå¿ èŠããããŸãããŸããç°ãªãããã€ã¹éã§ã®ããŒã¿åæãªã©ãæè¡çãªèª²é¡ã«ã察å¿ããå¿ èŠããããŸãã
ãã®ããã«ã¯ãã¹ãã©ãããã©ãŒã ã®UXèšèšã«ãããŠã¯ãæ§ã ãªããã€ã¹ãšãã®äœ¿çšç¶æ³ãçæ ®ããããšã§ããŠãŒã¶ãŒãã©ãã«ããŠãæè¯ã®äœéšãæäŸããããšãå¯èœãšãªããŸãã
第6ç« ïŒãµã€ãã®ããã©ãŒãã³ã¹æé©åãšæè¡çèŠä»¶
ããŒãæéãšãã®åœ±é¿
ãµã€ãã®ããŒãæéã¯ã蚪åè ã®äœéšã«çŽæ¥åœ±é¿ããŸããéãã¬ã¹ãã³ã·ããªãµã€ãã¯ã蚪åè ãåŒãã€ããã³ã³ããŒãžã§ã³ãé«ããå¯èœæ§ããããŸããäžæ¹ãé ãããŒãæéã¯ãçŽã¡ã«èšªåè ã®é¢è±ãæãå¯èœæ§ããããŸããGoogleãBingã®ãããªæ€çŽ¢ãšã³ãžã³ã¯ããµã€ãã®ããŒãé床ãã©ã³ãã³ã°èŠå ã®äžã€ãšããŠèæãããµã€ããå©çšè ã«ãšã£ãŠå¿«é©ã«é²èŠ§ã§ããç¶æ ããéèŠããŠããŸãã
ããŒãæéã®é 延ã¯ãæ°ç§ã§ããŠãŒã¶ãŒã®é¢è±çãé«ããããšãæããã«ãªã£ãŠãããç¹ã«ã¢ãã€ã«ãŠãŒã¶ãŒã¯å³åº§ã®æ å ±ã¢ã¯ã»ã¹ãæåŸ ããŠããŸãããã®ããããµã€ãã®æ§èœãæé©åããããšã§ããŠãŒã¶ãŒã®æºè¶³åºŠãåäžãããçµæçã«æ€çŽ¢çµæã®é äœãåäžãããããšãã§ããŸãã
ããã«ãé«éãªãµã€ãã¯ãããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãSNSéããæ¡æ£æã«ãããè¯ãææããããããŸãããŠãŒã¶ãŒã¯ã¹ã ãŒãºã«æ å ±ã«ã¢ã¯ã»ã¹ããå ±æããããšã容æãšãªãã®ã§ããŠã§ããµã€ãã®èªç¥åºŠã®åäžãšãæ°èŠãŠãŒã¶ãŒã®ç²åŸã«ã€ãªããã®ã§ãã
ç»åæé©åãšãã£ãã·ã¥æŽ»çš
ç»åã¯ãŠã§ããµã€ãã«ãšã£ãŠé åçãªèŠçŽ ã§ãããæé©åãããŠããªãç»åã¯ããŒãæéãå€§å¹ ã«é ãããåå ãšãªããŸããå§çž®ãé©åãªãã©ãŒãããã®éžæãã¬ã¹ãã³ã·ãç»åã®å®è£ ãšãã£ãææ³ã¯ãç»åã®ãµã€ãºãæžå°ãããããŒãžé床ã®åäžã«å€§ããè²¢ç®ããŸãã
ãŸãããŠã§ããµã€ãã®ãã£ãã·ã¥æŠç¥ãèŠçŽãããšãéèŠã§ããé©åãªãã£ãã·ã¥èšå®ã«ããããµãŒããŒãžã®ãªã¯ãšã¹ãåæ°ãæžãããæ¢ã«ããŒããããªãœãŒã¹ãåå©çšããããšãã§ããŸããããã«ãããç¹°ãè¿ã蚪åãããŠãŒã¶ãŒã«å¯ŸããŠãããéãããã²ãŒã·ã§ã³äœéšãæäŸããããšãã§ããŸãã
ãã£ãã·ã¥ã®å®è£ ã«ããã£ãŠã¯ããã£ãã·ã¥ã®æå¹æéããæ°ããã³ã³ãã³ããžã®åãæ¿ãã¿ã€ãã³ã°ãªã©ãæ éã«èšç»ããããšãæ±ããããŸãããã£ãã·ã¥ã®èšå®ã¯ããã©ãŒãã³ã¹ãé«ãããšåæã«ããªãœãŒã¹ã®ç¯çŽã«ãç¹ãããŸãã
ã»ãã¥ãªãã£å¯Ÿçã®åºæ¬
ãŠã§ããµã€ãã®ä¿¡é Œæ§ã¯ãã»ãã¥ãªãã£å¯Ÿçã®åŒ·åºãã«ãã£ãŠå€§ããå·Šå³ãããŸããSSL/TLSæå·åãããã³ã«ã®æšæºåã«ãããHTTPããHTTPSãžã®åãæ¿ãã¯å¿ é ãšãªããããã«ãã£ãŠãµã€ããšãŠãŒã¶ãŒéã®æ å ±ãä¿è·ãããŸãã
ã»ãã¥ãªãã£å¯Ÿçã«ãããŠã¯ãåžžã«ææ°ã®ãœãããŠã§ã¢ã䜿çšããå®æçãªã»ãã¥ãªãã£ãããã®é©çšãéèŠã§ãããŸãã匷åãªãã¹ã¯ãŒãããªã·ãŒã®ç¢ºç«ããµãŒããŒäžã§ã®ããŒã¿ã®å®å šãªä¿ç®¡æ¹æ³ã®å®è·µãäžæ£ã¢ã¯ã»ã¹ãããŠã§ããµã€ããä¿è·ããããã®é²åŸ¡ã·ã¹ãã ã®æŽåãªã©ãè¡ãã¹ãã§ãã
ãŸãããŠãŒã¶ãŒãå人æ å ±ã財åæ å ±ãå ¥åãããµã€ãã®å Žåãè¿œå çãªã»ãã¥ãªãã£å¯ŸçãšããŠäºèŠçŽ èªèšŒãããŒã¿ã®æå·åãæ±ããããŸãã蚪åè ããµã€ããéããŠå®å šã«æ å ±ã亀æã§ããç°å¢ãæäŸããããšãããŠãŒã¶ãŒã®ä¿¡é Œãšããžãã¹ã®ç¶æã«ã¯äžå¯æ¬ ãªã®ã§ãã
SEOãšãã¯ãã«ã«UXã®çžäºäœçš
SEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒãšãã¯ãã«ã«UXïŒãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ïŒã¯å¯æ¥ã«ãªã³ã¯ããŠãããå ±ã«ãµã€ãã®æåã«å¯ŸããéèŠãªèŠçŽ ãšãªã£ãŠããŸããSEOã¯ãµã€ãã®èŠã€ãããããé«ããUXã¯èšªåè ããµã€ãã§è¯ãäœéšãããããã«éèŠã§ãã
ãŠã§ããµã€ããèšèšããéã«ã¯ããŠãŒã¶ãŒãã¬ã³ããªãŒãªããã²ãŒã·ã§ã³ãã¯ãªã¢ãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ãèªã¿ãããã³ã³ãã³ããªã©ããŠãŒã¶ãŒãå¿«é©ã«æ å ±ãååŸã§ããããã«é æ ®ããå¿ èŠããããŸãããããã®èŠçŽ ã¯ã蚪åè ãé·ããµã€ãã«çããããšã«è²¢ç®ããè¯ãUXã®æäŸãšãªããŸãã
ãŸããæ€çŽ¢ãšã³ãžã³ã¯ãŠãŒã¶ãŒã®äœéšãéåžžã«éèŠèŠãããããæ§é åããŒã¿ã®äœ¿çšãã¡ã¿ããŒã¿ã®æé©åãªã©ã«ããããµã€ãã®æ€çŽ¢ãšã³ãžã³ã«å¯ŸããèŠèªæ§ãé«ããããšãã§ããŸããããã«ãããããå€ãã®ãŠãŒã¶ãŒããµã€ãã蚪ããæ©äŒãå¢ãããã¯ãã«ã«UXãåäžãããããšãã§ããã®ã§ãã
ãŸãšã
ææãæ倧åããã«ã¯ãBtoBãµã€ãã®UI/UXæŠç¥ãäžå¯æ¬ ã§ããããžãã¹ããŒãœã³ã«ãšã£ãŠãé åçãªãŠãŒã¶ãŒã€ã³ã¿ãŒãã§ãŒã¹ãšåªãããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã¯ãã¹ãã¬ã¹ããªãŒãªãŠãŒã¶ãŒãžã£ãŒããŒãæäŸããçµæçã«é«ãã³ã³ããŒãžã§ã³çã«ã€ãªãããŸããå¹ççãªæŠç¥ç«æ¡ã«ã¯ããŠãŒã¶ãŒã®ããŒãºãšè¡åãç解ããããã®ãã«ãœãèšå®ãããŒã¿åæãæ¬ ãããŸããããŸããçŽæçãªããã²ãŒã·ã§ã³ãå¯èªæ§ã®é«ãã³ã³ãã³ããã¬ã¹ãã³ã·ããã¶ã€ã³ããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãé«ããèŠçŽ ã§ããããã©ãŒãã³ã¹ãšã»ãã¥ãªãã£ã®æé©åã«ã泚åããSEOã念é ã«çœ®ãããã¯ãã«ã«UXãå®çŸããããšããæåãžã®éµãšãªããŸãã